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女性用衛生用品市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年の予測

Feminine Hygiene Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

出版日: | 発行: IMARC | ページ情報: 英文 116 Pages | 納期: 2~3営業日

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価格
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女性用衛生用品市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年の予測
出版日: 2023年01月31日
発行: IMARC
ページ情報: 英文 116 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

女性用衛生用品の世界市場規模は、2022年に265億米ドルに達しました。今後、IMARCグループは、2023年から2028年の間に4.93%の成長率(CAGR)を示し、2028年までに355億米ドルに達すると予測しています。

女性用衛生用品は、女性がおりものや月経など生殖器に関連する身体機能の際に使用するパーソナルケア製品を指します。女性のリプロダクティブ・ヘルスを維持し、あらゆる種類の感染症を避けるために適切な衛生習慣をサポートする上で重要な役割を担っています。女性の間で高まっている個人の衛生意識と、便利で手軽な生理用品の利用への傾倒が、世界中で女性用衛生用品の大きな需要を作り出しています。

女性用衛生用品の世界市場の促進要因/制約要因

  • 経済的に自立した女性が増えているため、大手企業は女性を直接ターゲットにして購買行動に影響を与えようとしており、それが女性用衛生用品の売上に弾みをつけています。
  • 最近のメーカーは、快適で香りがよく、吸収力の高い革新的なオーガニック製品の導入に注力しています。また、独自のマーケティングやプロモーション戦略を展開し、より多くの消費者を引きつけています。
  • いくつかの政府やNGOは、恵まれない人々や農村部の女性に女性用衛生用品の使用を促進し、生理用品を手頃な価格で製造・販売する取り組みを行っており、これは市場に明るい展望をもたらしています。
  • 女性用衛生用品の製造に有害な化学物質を使用すると、健康への悪影響が懸念されます。さらに、これらの製品の廃棄は、排水管の詰まりにつながる可能性があり、結果としてこれらの製品の販売を妨げています。

主な市場セグメンテーション

  • IMARC Groupは、女性用衛生製品の世界市場レポートにおいて、各サブセグメントにおける主要動向の分析と、2023年から2028年までの世界レベルおよび地域レベルでの予測を提供しています。当レポートでは、製品タイプと流通チャネルに基づいて市場を分類しています。

製品タイプ別の内訳

  • 生理用ナプキン
  • パンティライナー
  • タンポン
  • スプレー・体内クリーナー
  • その他
  • 製品タイプ別に見ると、生理用ナプキン、パンティライナー、タンポン、スプレー・体内洗浄剤、その他に分類されます。このうち、生理用ナプキンは女性に快適さを提供することから、最も人気のある製品タイプとなっています。

流通チャネル別の内訳

  • スーパーマーケット、ハイパーマーケット
  • 専門店
  • 美容室・薬局
  • オンラインストア
  • その他
  • 流通経路別では、スーパーマーケットとハイパーマーケットが最も大きな流通経路であり、一つ屋根の下で消費者に幅広い製品を提供しています。その他のセグメントには、専門店、美容室・薬局、オンラインストアが含まれます。

地域別インサイト

  • アジア太平洋地域
  • 北米
  • 欧州
  • 中東・アフリカ
  • ラテンアメリカ
  • 地域別では、アジア太平洋地域が女性用衛生用品の主要市場となっています。個人の衛生の重要性に対する意識の高まりが、同地域での製品需要を高めています。その他の主要地域には、北米、欧州、中東・アフリカ、ラテンアメリカが含まれます。

本レポートで回答した主な質問

  • 1.2022年の女性用衛生用品の世界市場規模は?
  • 2.2023-2028年の女性用衛生用品の世界市場の成長率はどのくらいと予想されますか?
  • 3.女性用衛生用品の世界市場を牽引する主要因は?
  • 4.女性用衛生用品の世界市場に与えたCOVID-19の影響は?
  • 5.女性用衛生用品の世界市場の製品タイプ別区分は?
  • 6.女性用衛生用品の世界市場における流通チャネル別の区分は?
  • 7.女性用衛生用品の世界市場における主要地域は?
  • 8.女性用衛生用品の世界市場における主要なプレイヤー/企業はどこか?

目次

第1章 序文

第2章 調査手法と範囲

  • 調査の目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 予測手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 女性用衛生用品の世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 製品タイプ別市場内訳
  • 流通チャネル別市場内訳
  • 地域別市場内訳
  • 市場予測
  • SWOT分析
    • 概要
    • 強み
    • 弱み
    • ビジネスチャンス
    • 脅威(スレット
  • バリューチェーン分析
    • 概要
    • 調査・研究開発
    • 原材料の調達
    • 製造
    • マーケティング
    • 流通
    • エンドユーザー
  • ポーターズファイブフォース分析
    • 概要
    • 買い手の交渉力
    • 供給企業の交渉力
    • 競合の度合い
    • 新規参入業者の脅威
    • 代替品の脅威

第6章 製品タイプ別市場内訳

  • サニタリーパッド
    • 市場動向
    • 市場予測
  • パンティライナー
    • 市場動向
    • 市場予測
  • タンポン
    • 市場動向
    • 市場展望
  • スプレーと内部クリーナー
    • 市場動向
    • 市場展望
  • その他
    • 市場動向
    • 市場予測

第7章 流通チャネル別市場内訳

  • スーパーマーケット、ハイパーマーケット
    • 市場動向
    • 市場予測
  • 専門店
    • 市場動向
    • 市場予測
  • 美容室・薬局
    • 市場動向
    • 市場予測
  • オンラインストア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 地域別市場内訳

  • アジア太平洋地域
    • 市場動向
    • 市場予測
  • 北米
    • 市場動向
    • 市場展望
  • 欧州
    • 市場動向
    • 市場展望
  • 中東・アフリカ地域
    • 市場動向
    • 市場展望
  • ラテンアメリカ
    • 市場動向
    • 市場展望

第9章 フェミニンハイジーン製品の製造工程

  • 製品概要
  • 原材料の要件
  • 製造プロセス
  • 主な成功要因とリスク要因

第10章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Procter & Gamble
    • Edgewell Personal Care
    • Unicharm
    • Kimberly-Clark Corporation
    • Kao Corporation
図表

List of Figures

  • Figure 1: Global: Feminine Hygiene Products Market: Major Drivers and Challenges
  • Figure 2: Global: Feminine Hygiene Products Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Feminine Hygiene Products Market: Breakup by Product Type (in %), 2022
  • Figure 4: Global: Feminine Hygiene Products Market: Breakup by Distribution Channel (in %), 2022
  • Figure 5: Global: Feminine Hygiene Products Market: Breakup by Region (in %), 2022
  • Figure 6: Global: Feminine Hygiene Products Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 7: Global: Feminine Hygiene Products Industry: SWOT Analysis
  • Figure 8: Global: Feminine Hygiene Products Industry: Value Chain Analysis
  • Figure 9: Global: Feminine Hygiene Products Industry: Porter's Five Forces Analysis
  • Figure 10: Global: Feminine Hygiene Products (Sanitary Pads) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Feminine Hygiene Products (Sanitary Pads) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Feminine Hygiene Products (Panty Liners) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Feminine Hygiene Products (Panty Liners) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Feminine Hygiene Products (Tampons) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Feminine Hygiene Products (Tampons) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Feminine Hygiene Products (Spray and Internal Cleaners) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Feminine Hygiene Products (Spray and Internal Cleaners) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Feminine Hygiene Products (Other Product Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Feminine Hygiene Products (Other Product Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Feminine Hygiene Products Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
  • Figure 21: Global: Feminine Hygiene Products Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
  • Figure 22: Global: Feminine Hygiene Products Market: Sales through Specialty Stores (in Million US$), 2017 & 2022
  • Figure 23: Global: Feminine Hygiene Products Market Forecast: Sales through Specialty Stores (in Million US$), 2023-2028
  • Figure 24: Global: Feminine Hygiene Products Market: Sales through Beauty Stores and Pharmacies (in Million US$), 2017 & 2022
  • Figure 25: Global: Feminine Hygiene Products Market Forecast: Sales through Beauty Stores and Pharmacies (in Million US$), 2023-2028
  • Figure 26: Global: Feminine Hygiene Products Market: Sales through Online Stores (in Million US$), 2017 & 2022
  • Figure 27: Global: Feminine Hygiene Products Market Forecast: Sales through Online Stores (in Million US$), 2023-2028
  • Figure 28: Global: Feminine Hygiene Products Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
  • Figure 29: Global: Feminine Hygiene Products Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
  • Figure 30: Asia Pacific: Feminine Hygiene Products Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Asia Pacific: Feminine Hygiene Products Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: North America: Feminine Hygiene Products Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: North America: Feminine Hygiene Products Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Europe: Feminine Hygiene Products Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Europe: Feminine Hygiene Products Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: Middle East and Africa: Feminine Hygiene Products Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: Middle East and Africa: Feminine Hygiene Products Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Latin America: Feminine Hygiene Products Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Latin America: Feminine Hygiene Products Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Feminine Hygiene Products Manufacturing: Detailed Process Flow

List of Tables

  • Table 1: Global: Feminine Hygiene Products Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Feminine Hygiene Products Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
  • Table 3: Global: Feminine Hygiene Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 4: Global: Feminine Hygiene Products Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 5: Feminine Hygiene Products Manufacturing: Raw Material Requirements
  • Table 6: Global: Feminine Hygiene Products Market: Competitive Structure
  • Table 7: Global: Feminine Hygiene Products Market: Key Players
目次
Product Code: SR1323A260_Report

The global feminine hygiene products market size reached US$ 26.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.5 Billion by 2028, exhibiting a growth rate (CAGR) of 4.93% during 2023-2028.

Feminine hygiene products refer to personal care products which are used by women during vaginal discharge, menstruation and other bodily functions related to genitalia. They play a crucial role in maintaining a woman's reproductive health and supporting proper intimate hygiene practices so as to avoid any kind of infections. Growing awareness about personal hygiene among women coupled with the inclination towards the utilization of convenient and handy sanitary products is creating a huge demand for feminine hygiene products across the globe.

Global Feminine Hygiene Products Market Drivers/Constraints:

  • As an increasing number of women are becoming financially independent, the leading players are trying to target them directly and influence their purchasing behavior which, in turn, is providing a boost to the sales of feminine hygiene products.
  • The manufacturers nowadays are focusing on introducing innovative and organic products which are comfortable, scented and have higher absorption capability. They are also developing unique marketing and promotional strategies which is attracting a larger consumer-base.
  • Several governments and NGOs are taking initiatives to promote the use of feminine hygiene products among the underprivileged and rural women population as well as to manufacture and distribute sanitary pads at affordable costs which is creating a positive outlook for the market.
  • The utilization of hazardous chemicals in the manufacturing of feminine hygiene products can cause adverse health effects. In addition to this, the disposal of these products can lead to clogging of drains which, in turn, is hindering the sales of these products.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the global feminine hygiene products market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

  • Sanitary Pads
  • Panty Liners
  • Tampons
  • Spray and Internal Cleaners
  • Others
  • Based on product types, the market has been segmented into sanitary pads, panty liners, tampons, sprays and internal cleansers, and others. Amongst these, sanitary pads are the most popular product type as they provide comfort to women.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Beauty Stores and Pharmacies
  • Online Stores
  • Others
  • On the basis of distribution channels, the report finds that supermarkets and hypermarkets are the largest distribution channels which offer a wide range of products to the consumers under one roof. Other segments include specialty stores, beauty stores and pharmacies, and online stores.

Regional Insights:

  • Asia Pacific
  • North America
  • Europe
  • Middle East and Africa
  • Latin America
  • Region-wise, Asia Pacific represents the leading market of feminine hygiene products. Growing awareness about the importance of personal hygiene is increasing the demand for these products in the region. Other major regions include North America, Europe, Middle East and Africa, and Latin America.

Competitive Landscape:

The competitive landscape of the market has also been analyzed covering the profiles of the leading manufacturers. Some of the key players operating in the market are:

  • Procter & Gamble
  • Edgewell Personal Care
  • Unicharm
  • Kimberly-Clark Corporation
  • Kao Corporation
  • This report provides a deep insight into the global feminine hygiene products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the feminine hygiene products industry in any manner.

Key Questions Answered in This Report:

  • 1. What was the size of the global feminine hygiene products market in 2022?
  • 2. What is the expected growth rate of the global feminine hygiene products market during 2023-2028?
  • 3. What are the key factors driving the global feminine hygiene products market?
  • 4. What has been the impact of COVID-19 on the global feminine hygiene products market?
  • 5. What is the breakup of the global feminine hygiene products market based on the product type?
  • 6. What is the breakup of the global feminine hygiene products market based on the distribution channel?
  • 7. What are the key regions in the global feminine hygiene products market?
  • 8. Who are the key players/companies in the global feminine hygiene products market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Feminine Hygiene Products Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Product Type
  • 5.5 Market Breakup by Distribution Channel
  • 5.6 Market Breakup by Region
  • 5.7 Market Forecast
  • 5.8 SWOT Analysis
    • 5.8.1 Overview
    • 5.8.2 Strengths
    • 5.8.3 Weaknesses
    • 5.8.4 Opportunities
    • 5.8.5 Threats
  • 5.9 Value Chain Analysis
    • 5.9.1 Overview
    • 5.9.2 Research and Development
    • 5.9.3 Raw Material Procurement
    • 5.9.4 Manufacturing
    • 5.9.5 Marketing
    • 5.9.6 Distribution
    • 5.9.7 End-Use
  • 5.10 Porters Five Forces Analysis
    • 5.10.1 Overview
    • 5.10.2 Bargaining Power of Buyers
    • 5.10.3 Bargaining Power of Suppliers
    • 5.10.4 Degree of Competition
    • 5.10.5 Threat of New Entrants
    • 5.10.6 Threat of Substitutes

6 Market Breakup by Product Type

  • 6.1 Sanitary Pads
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Panty Liners
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Tampons
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Spray and Internal Cleaners
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Specialty Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Beauty Stores and Pharmacies
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Online Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Region

  • 8.1 Asia Pacific
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 North America
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Middle East and Africa
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Latin America
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Feminine Hygiene Products Manufacturing Process

  • 9.1 Product Overview
  • 9.2 Raw Material Requirements
  • 9.3 Manufacturing Process
  • 9.4 Key Success and Risk Factors

10 Competitive Landscape

  • 10.1 Market Structure
  • 10.2 Key Players
  • 10.3 Profiles of Key Players
    • 10.3.1 Procter & Gamble
      • 10.3.1.1 Company Overview
      • 10.3.1.2 Description
      • 10.3.1.3 Product Portfolio
      • 10.3.1.4 Financials
      • 10.3.1.5 SWOT Analysis
    • 10.3.2 Edgewell Personal Care
      • 10.3.2.1 Company Overview
      • 10.3.2.2 Description
      • 10.3.2.3 Product Portfolio
      • 10.3.2.4 Financials
      • 10.3.2.5 SWOT Analysis
    • 10.3.3 Unicharm
      • 10.3.3.1 Company Overview
      • 10.3.3.2 Description
      • 10.3.3.3 Product Portfolio
      • 10.3.3.4 Financials
      • 10.3.3.5 SWOT Analysis
    • 10.3.4 Kimberly-Clark Corporation
      • 10.3.4.1 Company Overview
      • 10.3.4.2 Description
      • 10.3.4.3 Product Portfolio
      • 10.3.4.4 Financials
      • 10.3.4.5 SWOT Analysis
    • 10.3.5 Kao Corporation
      • 10.3.5.1 Company Overview
      • 10.3.5.2 Description
      • 10.3.5.3 Product Portfolio
      • 10.3.5.4 Financials
      • 10.3.5.5 SWOT Analysis