タブレット市場レポート：製品、OS、画面サイズ、エンドユーザー、流通チャネル、地域別、2024-2032

タブレットの世界市場規模は2023年に768億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて10.18%の成長率（CAGR）を示し、2032年までに1,884億米ドルに達すると予測しています。技術の大幅な進歩、リモートワークやオンライン教育の増加傾向、デジタルコンテンツ消費の増加、ヘルスケア環境のデジタル変革、eコマースの急成長、マルチメディアコンテンツの人気の高まりなどが、市場を後押しする主な要因となっています。

タブレットは、フラットなタッチスクリーン・インターフェイスとスリムなデザインが特徴の携帯電子機器です。タブレット端末は、コンピュータとスマートフォンの機能を併せ持ち、ユーザーにさまざまなタスクに対応する汎用性の高いプラットフォームを提供します。一般的に、スマートフォンよりも画面が大きいため、インターネットの閲覧、動画の視聴、電子書籍の閲覧、各種アプリケーションの使用といった作業に適しています。タブレット端末は、iOS（アップル）、アンドロイド（グーグル）、ウィンドウズ（マイクロソフト）など、さまざまなオペレーティング・システムで動作するため、ユーザーは自分の好みやニーズに合ったプラットフォームを選ぶことができます。タッチスクリーンのインターフェイスは、タップ、スワイプ、ピンチなどの直感的な操作を可能にし、ユーザーフレンドリーでアクセスしやすいです。

世界の出来事によるリモートワークやオンライン教育へのシフトが、タブレットの需要を押し上げています。その携帯性と多用途性により、バーチャルな仕事や学習環境に従事する個人にとって不可欠なツールとなっています。さらに、タブレットは、ストリーミング・ビデオ、電子書籍、デジタル雑誌などのデジタル・コンテンツを消費するための最適なプラットフォームを提供します。マルチメディア・コンテンツの人気の高まりが、エンターテインメント愛好家の間でタブレットの需要を牽引しています。このほか、プレゼンテーション、データ分析、コミュニケーションなど、さまざまなタスクにタブレットを採用する企業が増えています。その携帯性は企業の機動性を高め、外出先での作業を容易にし、生産性の向上に貢献しています。このほか、タブレットは電子カルテ（EHR）管理、患者モニタリング、遠隔医療など、ヘルスケア現場で広く活用されています。ヘルスケア業界のデジタル変革は、医療用に設計された専用タブレットの需要を促進しています。これに伴い、さまざまな価格帯のタブレットが販売され、多様な消費者層に対応しています。エントリーレベルタブレットの手頃な価格はコスト意識の高い消費者を惹きつける一方、プレミアムタブレットは強化された機能と性能を求める消費者に応えています。さらに、オンライン・ショッピングや取引におけるタブレット端末の利便性は、消費者の間でタブレット端末の普及を促進しています。eコマース・プラットフォームの成長は、消費者がシームレスなショッピング体験を求めるため、タブレットの売上をさらに押し上げます。さらに、ディスプレイ技術、処理能力、バッテリー寿命の絶え間ない革新が、タブレットのユーザー体験の向上と機能性の向上をもたらしています。こうした進歩は、最先端のデバイスを求める消費者を惹きつけています。

タブレット市場の動向と促進要因：

技術の進歩

高解像度化、色精度の向上、リフレッシュレートの強化など、ディスプレイ技術の革新は、視覚的に魅力的なユーザー体験に貢献しています。さらに、強力なプロセッサーと効率的なグラフィックス・チップの統合により、タブレット端末は、ビデオ編集からゲームまで、リソース集約的なタスクをシームレスに処理できるようになります。最適化された電源管理システムによって実現されるバッテリー寿命の延長は、頻繁な充電を必要とせずに長時間使用できるタブレットの使い勝手をさらに向上させる。このような進歩が、最新機能を搭載したタブレット端末を手に入れたいという消費者の関心を高め、メーカー各社が競って最先端の端末を提供するよう促しています。

リモートワークと学習の増加

タブレットは、バーチャル会議への出席、デジタル教材へのアクセス、プロジェクトでの共同作業などに便利で持ち運び可能なプラットフォームを提供します。その多機能性により、ユーザーは生産性タスクとマルチメディアの消費をシームレスに切り替えることができ、専門家と学生の両方にとって貴重なツールとなっています。インターネット接続があればどこでも使用できる柔軟性を備えたタブレットは、遠隔地との接続とエンゲージメントのニーズに対応し、物理的な距離にもかかわらず、仕事と教育の継続性を保証します。

デジタル・コンテンツ消費の増加

ストリーミング・ビデオから電子書籍、インタラクティブ・アプリに至るまで、デジタル・コンテンツの消費は著しい伸びを示しています。タブレット端末は、その大きな画面と触覚的なインターフェイスにより、このような活動に理想的なメディアを提供します。ユーザーは、マルチメディア・コンテンツを快適に楽しんだり、読みやすくなった電子書籍を読んだり、学習や娯楽のための対話型アプリケーションに夢中になったりすることができます。タブレット端末のフォーム・ファクターは、スマートフォンと従来のコンピュータのギャップを埋め、コンテンツ消費に没入できる体験を求める個人を対象としています。デジタル・コンテンツが増え続ける中、メディア消費専用端末としてのタブレット端末の需要は引き続き堅調で、市場の持続的成長に寄与しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 タブレット世界市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品別

• デタッチャブル
  • 市場動向
  • 市場予測
• スレート
  • 市場動向
  • 市場予測

第7章 市場内訳：OS別

• Android
  • 市場動向
  • 市場予測
• iOS
  • 市場動向
  • 市場予測
• Windows
  • 市場動向
  • 市場予測

第8章 市場内訳：画面サイズ別

• 8インチ
  • 市場動向
  • 市場予測
• 8インチ以上
  • 市場動向
  • 市場予測

第9章 市場内訳：エンドユーザー別

• コンシューマー
  • 市場動向
  • 市場予測
• 商業
  • 市場動向
  • 市場予測

第10章 市場内訳：流通チャネル別

• オンライン
  • 市場動向
  • 市場予測
• オフライン
  • 市場動向
  • 市場予測

第11章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第12章 促進要因、抑制要因、機会

• 市場概要
• 促進要因
• 抑制要因
• 機会

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第15章 価格分析

第16章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Acer Inc.
  • Apple Inc.
  • ASUSTek Computer Inc.
  • Dell Technologies Inc.
  • Hewlett-Packard Company
  • Huawei Technologies Co. Ltd.（Huawei Investment & Holding Co., Ltd.）
  • Lenovo Group Limited
  • Microsoft Corporation
  • Nokia Corporation
  • Panasonic Holdings Corporation
  • Samsung Electronics Co. Ltd.
  • Xiaomi Corporation

List of Figures

• Figure 1: Global: Tablet Market: Major Drivers and Challenges
• Figure 2: Global: Tablet Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Tablet Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Tablet Market: Breakup by Product (in %), 2023
• Figure 5: Global: Tablet Market: Breakup by Operating System (in %), 2023
• Figure 6: Global: Tablet Market: Breakup by Screen Size (in %), 2023
• Figure 7: Global: Tablet Market: Breakup by End User (in %), 2023
• Figure 8: Global: Tablet Market: Breakup by Distribution Channel (in %), 2023
• Figure 9: Global: Tablet Market: Breakup by Region (in %), 2023
• Figure 10: Global: Tablet (Detachable) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Tablet (Detachable) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Tablet (Slate) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Tablet (Slate) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Tablet (Android) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Tablet (Android) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Tablet (iOS) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Tablet (iOS) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Tablet (Windows) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Tablet (Windows) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Tablet (8") Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Tablet (8") Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Tablet (8" and Above) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Tablet (8" and Above) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: Global: Tablet (Consumer) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Tablet (Consumer) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Global: Tablet (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Global: Tablet (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: Global: Tablet (Online) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: Global: Tablet (Online) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Global: Tablet (Offline) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Global: Tablet (Offline) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: North America: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: North America: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: United States: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: United States: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: Canada: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: Canada: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: Asia-Pacific: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: Asia-Pacific: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: China: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: China: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: Japan: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: Japan: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: India: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: India: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: South Korea: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: South Korea: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Australia: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Australia: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: Indonesia: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: Indonesia: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: Others: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: Others: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: Europe: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: Europe: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: Germany: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: Germany: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: France: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: France: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: United Kingdom: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: United Kingdom: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Italy: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Italy: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Spain: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Spain: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Russia: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Russia: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: Others: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 69: Others: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 70: Latin America: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 71: Latin America: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 72: Brazil: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 73: Brazil: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 74: Mexico: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 75: Mexico: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 76: Others: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 77: Others: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 78: Middle East and Africa: Tablet Market: Sales Value (in Million US$), 2018 & 2023
• Figure 79: Middle East and Africa: Tablet Market: Breakup by Country (in %), 2023
• Figure 80: Middle East and Africa: Tablet Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 81: Global: Tablet Industry: Drivers, Restraints, and Opportunities
• Figure 82: Global: Tablet Industry: Value Chain Analysis
• Figure 83: Global: Tablet Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Tablet Market: Key Industry Highlights, 2023 & 2032
• Table 2: Global: Tablet Market Forecast: Breakup by Product (in Million US$), 2024-2032
• Table 3: Global: Tablet Market Forecast: Breakup by Operating System (in Million US$), 2024-2032
• Table 4: Global: Tablet Market Forecast: Breakup by Screen Size (in Million US$), 2024-2032
• Table 5: Global: Tablet Market Forecast: Breakup by End User (in Million US$), 2024-2032
• Table 6: Global: Tablet Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 7: Global: Tablet Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 8: Global: Tablet Market: Competitive Structure
• Table 9: Global: Tablet Market: Key Players

The global tablet market size reached US$ 76.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 188.4 Billion by 2032, exhibiting a growth rate (CAGR) of 10.18% during 2024-2032. The significant technological advancements, growing trend of remote work and online education, increasing digital content consumption, digital transformation of healthcare settings, rapid growth in e-commerce, and growing popularity of multimedia content are some of the major factors propelling the market.

A tablet is a portable electronic device characterized by its flat, touchscreen interface and slim design. Tablets combine the functionalities of a computer and a smartphone, offering users a versatile platform for various tasks. They typically feature larger screens than smartphones, making them suitable for tasks such as browsing the internet, watching videos, reading e-books, and using various applications. Tablets operate on various operating systems, including iOS (Apple), Android (Google), and Windows (Microsoft), allowing users to choose a platform that aligns with their preferences and needs. The touchscreen interface enables intuitive interaction, such as tapping, swiping, and pinching, making them user-friendly and accessible.

The shift toward remote work and online education due to global events has boosted the demand for tablets. Their portability and versatility make them essential tools for individuals engaged in virtual work and learning environments. Additionally, tablets provide an optimal platform for consuming digital content such as streaming videos, e-books, and digital magazines. The growing popularity of multimedia content drives the demand for tablets among entertainment enthusiasts. Other than this, tablets are increasingly adopted by businesses for various tasks including presentations, data analysis, and communication. Their portability enhances enterprise mobility, facilitating tasks on the go and contributing to increased productivity. Besides this, tablets are widely utilized in healthcare settings for electronic health records (EHR) management, patient monitoring, and telemedicine. The healthcare industry's digital transformation fuels the demand for specialized tablets designed for medical use. In line with this, a wide range of tablets is available at varying price points, catering to diverse consumer segments. The affordability of entry-level tablets attracts cost-conscious consumers while premium tablets cater to those seeking enhanced features and performance. Furthermore, the convenience of tablets for online shopping and transactions drives their adoption among consumers. The growth of e-commerce platforms further boosts tablet sales as consumers seek seamless shopping experiences. Moreover, constant innovations in display technology, processing power, and battery life have resulted in improved user experiences and increased functionality of tablets. These advancements attract consumers seeking cutting-edge devices.

Tablet Market Trends/Drivers:

Technological Advancements

Innovations in display technology, such as higher resolutions, improved color accuracy, and enhanced refresh rates, contribute to a visually captivating user experience. Additionally, the integration of powerful processors and efficient graphics chips enables tablets to handle resource-intensive tasks seamlessly, from video editing to gaming. Extended battery life, achieved through optimized power management systems, further enhances the usability of tablets for extended periods without requiring frequent recharging. These advancements collectively drive consumer interest in acquiring tablets with the latest features, encouraging manufacturers to compete in delivering cutting-edge devices.

Rise in Remote Work and Learning

Tablets offer a convenient and portable platform for attending virtual meetings, accessing digital learning materials, and collaborating on projects. Their versatility allows users to switch seamlessly between productivity tasks and multimedia consumption, making them valuable tools for both professionals and students. With the flexibility to be used anywhere with an internet connection, tablets address the need for remote connectivity and engagement, ensuring continuity in work and education despite physical distance.

Increased Digital Content Consumption

The consumption of digital content, ranging from streaming videos to e-books and interactive apps, has witnessed significant growth. Tablets provide an ideal medium for such activities due to their larger screens and tactile interfaces. Users can comfortably enjoy multimedia content, read e-books with enhanced readability, and engage with interactive applications for learning and entertainment. The tablet's form factor bridges the gap between smartphones and traditional computers, catering to individuals seeking an immersive experience for content consumption. As digital content continues to proliferate, the demand for tablets as dedicated devices for media consumption remains robust, contributing to sustained market growth.

Tablet Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global tablet market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product, operating system, screen size, end user, and distribution channel.

Breakup by Product:

Detachable

Slate

Detachable tablets dominate the market

The report has provided a detailed breakup and analysis of the market based on the product. This includes detachable and slate. According to the report, detachable slates represented the largest segment.

Detachable tablets offer users the flexibility of a tablet and the productivity of a laptop in a single device. This hybrid design allows the screen to be detached from the keyboard, enabling users to switch between tablet mode for content consumption and laptop mode for content creation and productivity tasks. The appeal of detachable tablets lies in their ability to cater to diverse needs. Professionals appreciate the convenience of a compact device for on-the-go work, while students find them useful for both study and entertainment. The detachable tablet's ability to seamlessly transform between modes addresses the demands of modern users who require adaptability in their digital tools. Furthermore, detachable tablets often boast advanced features like powerful processors, stylus support, and high-resolution displays, enhancing their appeal to creative professionals and those seeking enhanced performance. As remote work and flexible lifestyles continue to influence consumer preferences, the detachable tablet segment is well-positioned to capitalize on these trends, contributing to its status as the largest product segment in the tablet market.

Breakup by Operating System:

Android

iOS

Windows

Android hold the largest share in the market

A detailed breakup and analysis of the market based on the operating system has also been provided in the report. This includes android, iOS, and windows. According to the report, android accounted for the largest market share.

Android has the advantage of being an open-source platform, enabling a wide range of manufacturers to adopt and customize it for their devices. This has led to a diverse ecosystem of Android-powered tablets offered by various brands at different price points, catering to a broad spectrum of consumers. Additionally, Android's flexibility and adaptability contribute to its popularity. The operating system supports a vast array of applications and offers seamless integration with Google services, making it an appealing choice for users who are already invested in the Google ecosystem. The availability of the Google Play Store, with its extensive collection of apps, further enhances the appeal of Android tablets. Furthermore, Android's global presence and affordability make it particularly attractive in emerging markets, where budget-conscious consumers seek feature-rich devices. As Android continues to evolve and adapt to changing user needs, its position as the largest segment in the tablet market is likely to persist, fueled by its versatility, accessibility, and widespread adoption.

Breakup by Screen Size:

8''

8'' and Above

8" and above tablets dominate the market

The report has provided a detailed breakup and analysis of the market based on the screen size. This includes 8" and 8" and above. According to the report, 8" and above represented the largest segment.

Tablets with screens measuring 8 inches or larger offer users a more immersive visual experience compared to smaller counterparts, making them ideal for activities like watching videos, reading e-books, and browsing the internet. This screen size category accommodates a diverse range of use cases. Professionals find larger screens conducive to multitasking, data analysis, and content creation, making them valuable tools for productivity. Additionally, the increased screen real estate enhances the user experience for applications that require precision and detail, such as design or gaming. Furthermore, as tablets become more versatile and capable of replacing traditional laptops, a larger screen size becomes essential for tasks that demand a spacious interface. The "8" and above" segment caters to this demand without sacrificing the portability that tablets are known for.

Breakup by End User:

Consumer

Commercial

Consumer holds the largest share in the market

A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes consumer and commercial. According to the report, consumer accounted for the largest market share.

Tablets have evolved from niche productivity tools to versatile devices that cater to a wide range of consumer needs. Consumers across demographics find value in tablets for various applications such as entertainment, communication, education, and personal productivity. For entertainment enthusiasts, tablets provide a portable platform for streaming videos, playing games, and reading e-books. The intuitive touchscreen interface enhances the experience of interacting with multimedia content. Additionally, tablets are embraced by students as interactive learning aids, offering access to educational apps, digital textbooks, and online resources. The "consumer" segment is also fueled by professionals who require a balance between mobility and productivity. Tablets are convenient tools for business on the go, enabling tasks like email management, presentations, and content creation. The integration of accessories like detachable keyboards and stylus pens further extends their usability for professional tasks. Furthermore, the affordability and variety of tablets cater to a wide spectrum of budgets and preferences. This inclusivity makes tablets accessible to a vast consumer base, from tech-savvy individuals to those new to digital devices.

Breakup by Distribution Channel:

Online

Offline

Tablets are majorly distributed through offline channels

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online and offline. According to the report, offline represented the largest segment.

Traditional retail channels, such as physical stores and authorized resellers, offer consumers a tangible and personalized shopping experience. Customers can interact with the devices, seek expert advice from sales staff, and make informed decisions based on firsthand impressions. Offline distribution also fosters immediate gratification, allowing customers to purchase and take home the product on the same day. This is particularly valuable for consumers who prioritize convenience and want to avoid waiting for shipping or delivery. Moreover, the offline segment is a preferred choice for individuals who may not be as familiar with online shopping or who have concerns about the security of digital transactions. The physical presence of a store provides a sense of trust and reliability that can be reassuring to such customers. Additionally, tablets are often seen as high-value items, and customers may prefer the assurance of in-person interactions when making such a purchase.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for tablets.

Asia Pacific's vast and diverse population, coupled with rising disposable incomes, drives substantial consumer demand for electronic devices like tablets. Rapid urbanization and a growing middle class contribute to increased technology consumption in various aspects of daily life, including education, entertainment, and work. Furthermore, the Asia Pacific region showcases a robust digital ecosystem, with a strong emphasis on mobile connectivity and digital transformation. The prevalence of digital content consumption, online education, and e-commerce activities align well with the functionalities offered by tablets. In addition, the region's diverse geography and cultural landscape create a fertile ground for manufacturers to introduce a wide range of tablet offerings, catering to different preferences and price points.

Competitive Landscape:

Leading companies continuously innovate by introducing new tablet models with enhanced features. This includes improvements in processing power, display quality, battery life, and compatibility with accessories like stylus pens and detachable keyboards. Such innovations attract consumers seeking advanced functionalities. Additionally, key players often offer a diverse range of tablets tailored to different consumer segments. They develop products ranging from entry-level models for budget-conscious consumers to premium options catering to professionals and enthusiasts. This diversification allows companies to capture a broader market share. Other than this, integrating tablets into broader technology ecosystems is a strategy employed by many players. This involves seamless connectivity with other devices, such as smartphones and laptops, as well as integration with cloud services and software suites, enhancing user convenience and creating brand loyalty. Besides this, effective marketing campaigns showcasing the unique features and use cases of their tablets are integral to key players' efforts. They highlight the benefits of their products for specific consumer segments, such as students, professionals, and creatives, through targeted advertising and promotions. In line with this, collaborations with content providers, app developers, and other industry stakeholders contribute to enhancing the tablet experience. Key players establish partnerships to offer exclusive content, pre-installed applications, and services that add value to their devices.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Acer Inc.

Apple Inc.

ASUSTek Computer Inc.

Dell Technologies Inc.

Hewlett-Packard Company

Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co., Ltd.)

Lenovo Group Limited

Microsoft Corporation

Nokia Corporation

Panasonic Holdings Corporation

Samsung Electronics Co. Ltd.

Xiaomi Corporation

Recent Developments:

In 2021, Apple launched the iPad Pro with an M1 chip, offering enhanced performance and graphics capabilities. It has also introduced the iPad Air (2020) with a sleek design and upgraded features.

Samsung Electronics Co. Ltd. released the Galaxy Tab S7 and S7+ in 2020, featuring a larger display, improved S Pen functionality, and 5G connectivity options. They are also focusing on foldable tablets like the Galaxy Z Fold Tab.

Microsoft unveiled the Surface Pro 7+ in 2021, targeting professionals with improved processing power and longer battery life. It is also expanding their range with devices like Surface Go and Surface Duo.

Key Questions Answered in This Report

• 1. How big is the global tablet market?
• 2. What is the expected growth rate of the global tablet market during 2024-2032?
• 3. What are the key factors driving the global tablet market?
• 4. What has been the impact of COVID-19 on the global tablet market?
• 5. What is the breakup of the global tablet market based on the product?
• 6. What is the breakup of the global tablet market based on the operating system?
• 7. What is the breakup of the global tablet market based on the screen size?
• 8. What is the breakup of the global tablet market based on the end user?
• 9. What is the breakup of the global tablet market based on the distribution channel?
• 10. What are the key regions in the global tablet market?
• 11. Who are the key players/companies in the global tablet market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Tablet Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Detachable
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Slate
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Operating System

• 7.1 Android
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 iOS
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Windows
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Screen Size

• 8.1 8"
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 8" and Above
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by End User

• 9.1 Consumer
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Commercial
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by Distribution Channel

• 10.1 Online
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Offline
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast

11 Market Breakup by Region

• 11.1 North America
  • 11.1.1 United States
    • 11.1.1.1 Market Trends
    • 11.1.1.2 Market Forecast
  • 11.1.2 Canada
    • 11.1.2.1 Market Trends
    • 11.1.2.2 Market Forecast
• 11.2 Asia-Pacific
  • 11.2.1 China
    • 11.2.1.1 Market Trends
    • 11.2.1.2 Market Forecast
  • 11.2.2 Japan
    • 11.2.2.1 Market Trends
    • 11.2.2.2 Market Forecast
  • 11.2.3 India
    • 11.2.3.1 Market Trends
    • 11.2.3.2 Market Forecast
  • 11.2.4 South Korea
    • 11.2.4.1 Market Trends
    • 11.2.4.2 Market Forecast
  • 11.2.5 Australia
    • 11.2.5.1 Market Trends
    • 11.2.5.2 Market Forecast
  • 11.2.6 Indonesia
    • 11.2.6.1 Market Trends
    • 11.2.6.2 Market Forecast
  • 11.2.7 Others
    • 11.2.7.1 Market Trends
    • 11.2.7.2 Market Forecast
• 11.3 Europe
  • 11.3.1 Germany
    • 11.3.1.1 Market Trends
    • 11.3.1.2 Market Forecast
  • 11.3.2 France
    • 11.3.2.1 Market Trends
    • 11.3.2.2 Market Forecast
  • 11.3.3 United Kingdom
    • 11.3.3.1 Market Trends
    • 11.3.3.2 Market Forecast
  • 11.3.4 Italy
    • 11.3.4.1 Market Trends
    • 11.3.4.2 Market Forecast
  • 11.3.5 Spain
    • 11.3.5.1 Market Trends
    • 11.3.5.2 Market Forecast
  • 11.3.6 Russia
    • 11.3.6.1 Market Trends
    • 11.3.6.2 Market Forecast
  • 11.3.7 Others
    • 11.3.7.1 Market Trends
    • 11.3.7.2 Market Forecast
• 11.4 Latin America
  • 11.4.1 Brazil
    • 11.4.1.1 Market Trends
    • 11.4.1.2 Market Forecast
  • 11.4.2 Mexico
    • 11.4.2.1 Market Trends
    • 11.4.2.2 Market Forecast
  • 11.4.3 Others
    • 11.4.3.1 Market Trends
    • 11.4.3.2 Market Forecast
• 11.5 Middle East and Africa
  • 11.5.1 Market Trends
  • 11.5.2 Market Breakup by Country
  • 11.5.3 Market Forecast

12 Drivers, Restraints, and Opportunities

• 12.1 Overview
• 12.2 Drivers
• 12.3 Restraints
• 12.4 Opportunities

13 Value Chain Analysis

14 Porters Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

• 16.1 Market Structure
• 16.2 Key Players
• 16.3 Profiles of Key Players
  • 16.3.1 Acer Inc.
    • 16.3.1.1 Company Overview
    • 16.3.1.2 Product Portfolio
    • 16.3.1.3 Financials
    • 16.3.1.4 SWOT Analysis
  • 16.3.2 Apple Inc.
    • 16.3.2.1 Company Overview
    • 16.3.2.2 Product Portfolio
    • 16.3.2.3 Financials
    • 16.3.2.4 SWOT Analysis
  • 16.3.3 ASUSTek Computer Inc.
    • 16.3.3.1 Company Overview
    • 16.3.3.2 Product Portfolio
    • 16.3.3.3 Financials
    • 16.3.3.4 SWOT Analysis
  • 16.3.4 Dell Technologies Inc.
    • 16.3.4.1 Company Overview
    • 16.3.4.2 Product Portfolio
    • 16.3.4.3 Financials
    • 16.3.4.4 SWOT Analysis
  • 16.3.5 Hewlett-Packard Company
    • 16.3.5.1 Company Overview
    • 16.3.5.2 Product Portfolio
    • 16.3.5.3 Financials
    • 16.3.5.4 SWOT Analysis
  • 16.3.6 Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co., Ltd.)
    • 16.3.6.1 Company Overview
    • 16.3.6.2 Product Portfolio
    • 16.3.6.3 SWOT Analysis
  • 16.3.7 Lenovo Group Limited
    • 16.3.7.1 Company Overview
    • 16.3.7.2 Product Portfolio
    • 16.3.7.3 Financials
    • 16.3.7.4 SWOT Analysis
  • 16.3.8 Microsoft Corporation
    • 16.3.8.1 Company Overview
    • 16.3.8.2 Product Portfolio
    • 16.3.8.3 Financials
    • 16.3.8.4 SWOT Analysis
  • 16.3.9 Nokia Corporation
    • 16.3.9.1 Company Overview
    • 16.3.9.2 Product Portfolio
    • 16.3.9.3 Financials
    • 16.3.9.4 SWOT Analysis
  • 16.3.10 Panasonic Holdings Corporation
    • 16.3.10.1 Company Overview
    • 16.3.10.2 Product Portfolio
    • 16.3.10.3 Financials
    • 16.3.10.4 SWOT Analysis
  • 16.3.11 Samsung Electronics Co. Ltd.
    • 16.3.11.1 Company Overview
    • 16.3.11.2 Product Portfolio
    • 16.3.11.3 Financials
    • 16.3.11.4 SWOT Analysis
  • 16.3.12 Xiaomi Corporation
    • 16.3.12.1 Company Overview
    • 16.3.12.2 Product Portfolio

Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report.