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ラジオ広告市場:世界の産業動向、シェア、規模、成長、機会、2023~2028年予測Radio Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
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ラジオ広告市場:世界の産業動向、シェア、規模、成長、機会、2023~2028年予測 |
出版日: 2023年09月04日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2~3営業日
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世界のラジオ広告市場規模は2022年に372億米ドルに達しました。今後、IMARC Groupは、2023年から2028年にかけて4.48%の成長率(CAGR)を示し、2028年には488億米ドルに達すると予測しています。
ラジオ広告は、世界中で最も古い広告形態の一つです。それは広大な聴衆に音声コンテンツを放送し、複雑で目を引くビジュアルを作るために費用が発生しないように、テレビ広告に比べて比較的安価です。インターネットのような新しい広告プラットフォームの出現にもかかわらず、ラジオはまだそのような移植性などの理由のアカウントに市場でかなりのシェアを保持しています。さらに、それは宣伝の影響力のあるルートとして機能するように、それは広く、世界中の大企業と中小企業の両方によって好まれています。
ラジオは、より多くの聴衆にアピールする効率的でポータブルな広告媒体です。そのため、大手ブランドや広告主は、ターゲットとなる視聴者とのコミュニケーションにラジオCMを活用しています。また、多数の国の統治当局や国際機関が、大規模なアウトリーチプログラムに活用しています。これとは別に、世界のほとんどの地域でラジオ局が利用可能なため、ラジオは、遠隔地や農村地域に住む人々のための情報と娯楽の唯一のソースとして機能します。さらに、世界中の個人が、運転中、運動中、ビデオゲーム中、毎日の家事をこなしながらラジオを聴くことを好みます。これは、ラジオをサポートする車載メディア・アプリの開発と相まって、広告主にとって有利な成長機会を生み出しています。さらに、ラジオ・チャンネルは、歌、コマーシャル、インタビューなどの録音済みオーディオ・コンテンツと統合されたラジオ・オートメーション・ソフトウェアなどの革新的なソリューションを採用しています。このソフトウェアはまた、複数の放送局やチャンネルの運営を支援するもので、市場の見通しを有利にすると予想されます。
Figure 4 1: Global: Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 4 2: Global: Advertising Market: Breakup by Segment (in %), 2022
Figure 4 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2017 and 2022
Figure 4 4: Global: Advertising Market: Regional Breakup (in %), 2022
Figure 4 5: Global: Advertising Market: Share of Key Players (in %), 2022
Figure 4 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2028
Figure 4 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2028
Figure 5 1: Global: Radio Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 5 2: Global: Radio Advertising Market: Value Breakup by Type (in %), 2022
Figure 5 3: Global: Traditional Radio Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 5 4: Global: Traditional Radio Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 5 5: Global: Terrestrial Radio Broadcast Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 5 6: Global: Terrestrial Radio Broadcast Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 5 7: Global: Terrestrial Radio Online Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 5 8: Global: Terrestrial Radio Online Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 5 9: Global: Satellite Radio Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 5 10: Global: Satellite Radio Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 5 11: Global: Radio Advertising Market: Regional Breakup by Value (in Billion US$), 2022 and 2028
Figure 5 12: Global: Radio Advertising Market: Regional Breakup (in %), 2022
Figure 5 13: North America: Radio Advertising Market: Sales Value (in Billion US$), 2022 and 2028
Figure 5 14: Europe, Middle East & Africa: Radio Advertising Market: Sales Value (in Billion US$), 2022 and 2028
Figure 5 15: Asia Pacific: Radio Advertising Market: Sales Value (in Billion US$), 2022 and 2028
Figure 5 16: Latin America: Radio Advertising Market: Sales Value (in Billion US$), 2022 and 2028
Figure 5 17: Global: Radio Advertising Market: Breakup by Industry (in %), 2022
Figure 5 18: Global: Radio Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 5 19: Global: Radio Advertising Industry: SWOT Analysis
Figure 5 20: Global: Radio Advertising Industry: Value Chain Analysis
Figure 5 21: Global: Radio Advertising Industry: Porter's Five Forces Analysis
Table 4 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2017-2022
Table 4 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2023-2028
Table 5 1: Global: Radio Advertising Market Forecast: Breakup by Type (in Billion US$), 2023-2028
Table 5 2: Global: Radio Advertising Market Forecast: Breakup by Industry (in Billion US$), 2023-2028
Table 5 3: Global: Radio Advertising Market Forecast: Breakup by Region (in Billion US$), 2023-2028
The global radio advertising market size reached US$ 37.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 48.8 Billion by 2028, exhibiting a growth rate (CAGR) of 4.48% during 2023-2028.
Radio advertising represents one of the oldest forms of advertising across the globe. It broadcasts audio content to a vast audience and is relatively cheaper as compared to television advertising as no expenses are incurred in making complex and eye-catchy visuals. Despite the advent of newer advertising platforms like the internet, radio still holds a considerable share in the market on account of reasons such as its portability. Moreover, as it acts as an influential route of publicity, it is widely preferred by both big and small companies worldwide.
Radio is an efficient and portable advertising medium that appeals to a broader audience. As a result, leading brands and advertisers rely on radio commercials to communicate with their target audience. It is also utilized by governing authorities of numerous countries and international organizations for mass outreach programs. Apart from this, due to the availability of radio stations in most parts of the world, radio acts as a sole source of information and entertainment for people residing in remote and rural regions. Moreover, individuals worldwide prefer listening to the radio while driving, exercising, playing video games, and performing daily chores. This, in confluence with the development of in-car media apps that support radio, is creating lucrative growth opportunities for advertisers. Furthermore, radio channels are employing innovative solutions, such as radio automation software, which is integrated with pre-recorded audio content, such as songs, commercials, and interviews. This software also assists in operating multiple stations or channels, which is anticipated to create a favorable market outlook.
IMARC Group provides an analysis of the key trends in each segment of the global radio advertising market report, along with forecasts at the global and regional levels from 2023-2028. Our report has categorized the market based on type.
Traditional Radio Advertising
Terrestrial Radio Broadcast Advertising
Terrestrial Radio Online Advertising
Satellite Radio Advertising
North America
Europe, Middle East & Africa
Asia Pacific
Latin America
At present, North America enjoys the leading position in the market on account of the presence of the key broadcasting companies in the United States.
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are WPP plc, Omnicom Group Inc., Publicis Groupe S.A., The Interpublic Group of Companies, Inc., and Dentsu International Group.