抹茶市場レポート：製品タイプ、形態、性質、流通チャネル、地域別、2025年～2033年

世界の抹茶市場規模は2024年に34億米ドルに達しました。今後、IMARC Groupは、2033年には59億米ドルに達し、2025年から2033年にかけて6.05%の成長率（CAGR）を示すと予測しています。同市場が緩やかな成長を遂げている背景には、大衆の間で高まる健康意識とオーガニック製品に対する需要、若年層に対する抹茶の視覚的アピールの高まり、フィットネス療法への注目の高まりがあります。

抹茶市場の分析：

• 主な市場促進要因抹茶の世界市場は、大衆の健康意識の高まりにより緩やかな成長を遂げています。
• 主な市場動向：環境に優しく健康志向の製品に対する消費者の需要から、有機抹茶や持続可能な方法で製造された抹茶の購入が増加しており、市場の成長を後押ししています。
• 地理的動向：アジア太平洋は茶の消費量の増加と抹茶の生産量の多さから市場を独占しています。
• 競合情勢：抹茶業界の主要市場企業には、グリーンフーズ株式会社、株式会社伊藤園、株式会社丸久小山園、有限会社みどりスプリング、株式会社水葉茶、佐々木緑茶株式会社、株式会社天草茶、ユニリーバ・ピーエルシーなどが含まれます。
• 課題と機会：大量生産の中で製品の信頼性と品質を維持し、世界・サプライ・チェーンの複雑さと交渉することが、抹茶市場の収益に影響を与えています。とはいえ、製品開発やマーケティング戦術における最近の抹茶市場の動向が、市場の成長を後押ししています。

抹茶市場の動向：

健康とウェルネスの動向

マッチは健康を意識する人々が好んで飲む飲料に分類されます。抗酸化物質が豊富で、心臓の健康を促進し、がんの開発リスクを最小限に抑えます。世界保健機関（WHO）は、2022年に2,000万人以上が新たにがんに罹患し、約970万人が死亡するとの見解を発表しました。これは、5人に1人ががんに罹患し、そのうち男性の9人に1人、女性の12人に1人ががんで死亡することを意味します。これに加えて、化学的に濃縮された製品から天然・有機製品に移行する人々の増加が、従来の飲料に代わるより健康的なものとして抹茶市場の需要を喚起しています。

若年層における需要の高まり

若年層における持続可能性、心身の健康、本物志向の高まりが市場の成長を強めています。人目を引く緑色の抹茶は、若いユーザーが抹茶を含む栄養価の高い調合品の写真を投稿するSNSで注目の的となっています。さらに、新しい食品を探求する若年層の関心が高まっていることも、抹茶市場の成長を後押ししています。さらに、2022年には世界人口の約16%が13億人のティーンエイジャーで構成されるとユニセフは推定しています。このほか、抹茶市場概要では、抹茶が若年層の間で人気が高まっていることが強調されており、特徴的で健康増進につながる飲料に対する欲求が反映されています。

健康・フィットネスへの取り込み

慢性疾患に罹患する人が増えているというニュースが広まっています。その結果、アスリートやフィットネス愛好家による抹茶のような健康飲料の購入が増加しており、抹茶市場の見通しは良好です。高い抗酸化物質含有量、特にエピガロカテキンガレートは、身体的パフォーマンスと脂肪燃焼を助けることが示されており、一般的なプレワークアウト飲料となっています。さらに、抹茶に含まれる鎮静作用のあるL-テアニンは集中力を高め、ストレスを低下させるため、集中力の向上やプレッシャーの低下につながります。アメリカ心理学会によると、回答者の約76％が2022年にストレスが健康に悪影響を与えたと答えています。これらの影響には、頭痛（38％）、疲労（35％）、心配や不安を感じる（34％）、憂鬱や悲しみを感じる（33％）などが含まれます。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界の抹茶市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• 通常
• 風味付き

第7章 市場内訳：形態別

• 粉末
• 液体

第8章 市場内訳：性質別

• 従来型
• オーガニック

第9章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
• 専門店
• フードサービス
• オンラインストア
• その他

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場内訳：国別

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • AIYA Europe GmbH
  • AOI Tea Company
  • Celestial Seasonings（The Hain Celestial Group Inc.）
  • Encha
  • Grace & Green
  • Green Foods Corporation
  • Ito En Ltd.
  • Marukyu Koyamaen Co Ltd.
  • Midori Spring Limited
  • Mizuba Tea Company
  • Sasaki Green Tea Company
  • Tenzo Tea
  • Unilever plc

List of Figures

• Figure 1: Global: Matcha Tea Market: Major Drivers and Challenges
• Figure 2: Global: Matcha Tea Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Matcha Tea Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Global: Matcha Tea Market: Breakup by Product Type (in %), 2024
• Figure 5: Global: Matcha Tea Market: Breakup by Form (in %), 2024
• Figure 6: Global: Matcha Tea Market: Breakup by Nature (in %), 2024
• Figure 7: Global: Matcha Tea Market: Breakup by Distribution Channel (in %), 2024
• Figure 8: Global: Matcha Tea Market: Breakup by Region (in %), 2024
• Figure 9: Global: Matcha Tea (Regular) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Global: Matcha Tea (Regular) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Global: Matcha Tea (Flavored) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Matcha Tea (Flavored) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Matcha Tea (Powder) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Matcha Tea (Powder) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Matcha Tea (Liquid) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Matcha Tea (Liquid) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Matcha Tea (Conventional) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Matcha Tea (Conventional) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Matcha Tea (Organic) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Matcha Tea (Organic) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Global: Matcha Tea (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Global: Matcha Tea (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: Global: Matcha Tea (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: Global: Matcha Tea (Specialty Store) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: Global: Matcha Tea (Food Service) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: Global: Matcha Tea (Food Service) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: Global: Matcha Tea (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: Global: Matcha Tea (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: Global: Matcha Tea (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: Global: Matcha Tea (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: North America: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: North America: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: United States: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: United States: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: Canada: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: Canada: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: Asia-Pacific: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: Asia-Pacific: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: China: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: China: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Japan: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Japan: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: India: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: India: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: South Korea: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: South Korea: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: Australia: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: Australia: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: Indonesia: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: Indonesia: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: Others: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: Others: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: Europe: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: Europe: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Germany: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Germany: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: France: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: France: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: United Kingdom: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 60: United Kingdom: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 61: Italy: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 62: Italy: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 63: Spain: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 64: Spain: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 65: Russia: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 66: Russia: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 67: Others: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 68: Others: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 69: Latin America: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 70: Latin America: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 71: Brazil: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 72: Brazil: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 73: Mexico: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 74: Mexico: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 75: Others: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 76: Others: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 77: Middle East and Africa: Matcha Tea Market: Sales Value (in Million USD), 2019 & 2024
• Figure 78: Middle East and Africa: Matcha Tea Market: Breakup by Country (in %), 2024
• Figure 79: Middle East and Africa: Matcha Tea Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 80: Global: Matcha Tea Industry: SWOT Analysis
• Figure 81: Global: Matcha Tea Industry: Value Chain Analysis
• Figure 82: Global: Matcha Tea Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Matcha Tea Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Matcha Tea Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
• Table 3: Global: Matcha Tea Market Forecast: Breakup by Form (in Million USD), 2025-2033
• Table 4: Global: Matcha Tea Market Forecast: Breakup by Nature (in Million USD), 2025-2033
• Table 5: Global: Matcha Tea Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 6: Global: Matcha Tea Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 7: Global: Matcha Tea Market: Competitive Structure
• Table 8: Global: Matcha Tea Market: Key Players

The global matcha tea market size reached USD 3.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.9 Billion by 2033, exhibiting a growth rate (CAGR) of 6.05% during 2025-2033. The market is experiencing moderate growth because of the growing health awareness and demand for organic products among the masses, rising visual appeal of matcha tea to younger demographics, and increasing focus on fitness regimens.

Matcha Tea Market Analysis:

• Major Market Drivers: The global matcha tea market is experiencing moderate growth attributed to the growing health consciousness among the masses.
• Key Market Trends: The increasing buying of organic and sustainably sourced matcha because of the consumer demand for eco-friendly and health-conscious products, is bolstering the market growth.
• Geographical Trends: Asia Pacific dominates the market owing to the rising consumption of tea and high production of matcha in the region.
• Competitive Landscape: Some of the major market players in the matcha tea industry include Green Foods Corporation, Ito En Ltd., Marukyu Koyamaen Co Ltd., Midori Spring Limited, Mizuba Tea Company, Sasaki Green Tea Company, Tenzo Tea, Unilever Plc, among many others.
• Challenges and Opportunities: Maintaining product authenticity and quality in the face of mass production, as well as negotiating the intricacies of global supply chains, are affecting the matcha tea market revenue. Nevertheless, recent matcha tea market opportunities in product development and marketing tactics are propelling the market growth.

Matcha Tea Market Trends:

Health and Wellness Trends

Match is categorized as a favorite drink of people who are conscious about their health. It is rich in antioxidants that boost heart health and minimize the risk of developing cancer. The World Health Organization drafted its observation and disclosed that over twenty million new cases and about 9.7 million deaths from cancer in the year 2022. This means that one in every five individuals who would have cancer, and out of that one, one in nine males and one in twelve females die from the disease. Besides this, the growing number of people that are moving from chemically-enriched products to natural and organic products are catalyzing the matcha tea market demand as a healthier alternative to traditional beverages.

Rising Demand Among Younger Demographics

The increasing need for sustainability, mental and physical health as well as authenticity among younger people is strengthening the market growth. The eye-catching green color makes matcha a center of attention on social networking sites where younger users post pictures of their nutritious concoctions, including matcha teas. In addition, the rising interest of younger demographics to explore new food items is propelling the matcha tea market growth. Moreover, in 2022 UNICEF estimated that around 16% of the world population consists of 1.3 billion teenagers. Besides this, the matcha tea market overview emphasizes how popular matcha tea is becoming among younger populations, reflecting their desire for distinctive, health-promoting beverages.

Integration into Health and Fitness Regimens

There is a rise in the spread of news about the number of people getting affected with chronic conditions. This is resulting in an increasing purchase of healthy beverages like matcha by athletes and fitness enthusiasts, in turn, offering a favorable matcha tea market outlook. Its high antioxidant content, especially epigallocatechin gallate, has been shown to help physical performance and fat burning, making it a common pre-workout drink. Furthermore, the calming L-theanine in matcha boosts focus and lowers stress, resulting in better focus and lower pressure. According to the American Psychological Association, approximately 76% of respondents said that stress had negatively impacted their health in 2022. These effects included headaches (38%), exhaustion (35%), feeling worried or anxious (34%), and feeling depressed or sad (33%).

Matcha Tea Market Segmentation:

Breakup by Product Type:

• Regular
• Flavored

Regular accounts for the majority of the market share

The matcha tea market statistics reveal regular constitutes as the largest segment. This category includes traditional matcha powder, which is favored for its versatility, authentic taste, and health benefits, appealing to both traditional tea enthusiasts and health-conscious consumers. Additionally, regular matcha is used for traditional Japanese tea ceremonies and ready-to-drink (RTD) matcha beverages, catering to the on-the-go consumer seeking convenience without compromising on health benefits.

Breakup by Form:

• Powder
• Liquid

Powder holds the largest share of the industry

Matcha powder, renowned for its potent concentration of minerals and antioxidants, serves a variety of purposes for consumers, ranging from making traditional tea to using it in contemporary recipes like smoothies, lattes, and baked goods. Its powdered form makes it easier to incorporate into different diets and lifestyles, which adds to its allure. The market also encompasses areas, such as ready-to-drink (RTD) beverages and matcha-infused food items, but the powdered form continues to be the most popular due to its authenticity and adaptability, cementing its place as a mainstay in both traditional and modern matcha usage. According to the IMARC group, the market for the global RTD beverages was US$ 225.0 Billion in 2023.

Breakup by Nature:

• Conventional
• Organic

Conventional represents the leading market segment

The dominance of conventional matcha tea is mostly attributable to its higher accessibility and frequently cheaper price point as compared to organic alternatives, which enable a larger range of consumers to purchase it. Traditional agricultural methods are used to produce conventional matcha, which is not subject to the stringent restrictions needed for organic certification. This serves consumers who prefer the unique flavor and health benefits of matcha above organic certification by providing a variety of options that fit their needs both financially and lifestyle-wise.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Food Service
• Online Stores
• Others

Supermarkets and Hypermarkets exhibits a clear dominance in the market

Supermarkets and hypermarkets dominate the market attributed to the convenience these stores provide, enabling buyers to sample a variety of matcha products, ranging from classic powders to RTD options. High foot activity is another advantage of supermarkets and hypermarkets, which makes them perfect venues for impulse buys and product exploration. Additionally, the matcha tea market recent price indicates a steady increase, particularly in supermarkets and hypermarkets, reflecting the growing demand for this health-centric beverage among mainstream consumers. As per NielsenIQ's 2021 insight report, the US saw a 31% increase in sales of health-aligned food and beverages between 2020 and 2021, as worldwide consumers (48%) prioritized health and wellness when making purchases.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Asia Pacific leads the market, accounting for the largest matcha tea market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for matcha tea.

Asia Pacific region stands as the largest segment attributed to its deep-rooted cultural significance and longstanding tradition of tea consumption and production. Matcha has a considerable market presence due to its traditional use in tea ceremonies as well as its inclusion in contemporary drinks. Moreover, the rising health consciousness among the masses is driving the demand for various holistic food products like matcha tea.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the matcha tea industry include:

• AIYA Europe GmbH
• AOI Tea Company
• Celestial Seasonings (The Hain Celestial Group Inc.)
• Encha
• Grace & Green
• Green Foods Corporation
• Ito En Ltd.
• Marukyu Koyamaen Co Ltd.
• Midori Spring Limited
• Mizuba Tea Company
• Sasaki Green Tea Company
• Tenzo Tea
• Unilever plc.

Matcha tea market companies are continually implementing strategies to strengthen their market position and meet evolving customer needs. Top businesses are concentrating on locating trustworthy, long-term matcha suppliers to ensure high-quality product offers. Major businesses are also investing in organic certifications and sustainable agriculture practices to satisfy environmentally conscious consumers. Additionally, the matcha tea market recent developments by key players to cater to health-consciousness consumers is supporting the market growth. For instance, in January 2024, Tenzo, a top supplier of organic ceremonial matcha, introduces their latest offering, the Single Serve Matcha Packets, expanding convenience for matcha enthusiasts.

Key Questions Answered in This Report

• 1.How big is the matcha tea market?
• 2.What is the future outlook of matcha tea market?
• 3.What are the key factors driving the matcha tea market?
• 4.Which region accounts for the largest matcha tea market share?
• 5.Which are the leading companies in the global matcha tea market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Matcha Tea Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Regular
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Flavored
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Form

• 7.1 Powder
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Liquid
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Nature

• 8.1 Conventional
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Organic
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Distribution Channel

• 9.1 Supermarkets and Hypermarkets
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Specialty Stores
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Food Service
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Online Stores
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Others
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 AIYA Europe GmbH
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
  • 15.3.2 AOI Tea Company
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
  • 15.3.3 Celestial Seasonings (The Hain Celestial Group Inc.)
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 Encha
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 Grace & Green
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
  • 15.3.6 Green Foods Corporation
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 Ito En Ltd.
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
    • 15.3.7.3 Financials
  • 15.3.8 Marukyu Koyamaen Co Ltd.
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 Midori Spring Limited
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Mizuba Tea Company
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
  • 15.3.11 Sasaki Green Tea Company
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
  • 15.3.12 Tenzo Tea
    • 15.3.12.1 Company Overview
    • 15.3.12.2 Product Portfolio
  • 15.3.13 Unilever plc
    • 15.3.13.1 Company Overview
    • 15.3.13.2 Product Portfolio
    • 15.3.13.3 Financials