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市場調査レポート
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スリープウェア市場レポート：製品タイプ、材料、流通チャネル、エンドユーザー、地域別、2023-2028年

Sleepwear Market Report by Product Type, Material, Distribution Channel, End User, and Region 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 145 Pages | 納期: 2～3営業日

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スリープウェア市場レポート：製品タイプ、材料、流通チャネル、エンドユーザー、地域別、2023-2028年
出版日: 2023年11月24日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

世界のスリープウェア市場規模は2022年に121億米ドルに達しました。今後、IMARC Groupは、2028年には186億米ドルに達し、2022～2028年の成長率（CAGR）は7.43％になると予測しています。eコマースプラットフォームの拡大、世界のファッション動向の台頭、健康とウェルネスへの注目の高まり、可処分所得水準の上昇、季節や祭りのセールのイントロダクション、継続的な技術革新などが市場を後押しする主な要因です。

スリープウェアとは、睡眠時に着用するために特別にデザインされた衣類のことです。パジャマ、ナイトガウン、ローブ、ショーツ、タンクトップ、ルームウェアなどが含まれます。綿、ポリエステル、シルク、フランネルなど、さまざまな素材を使用して製造されます。寝間着は、家庭、病院、寮、お泊り会、キャンプ、ホテル、空の旅、長距離列車旅行、温泉保養などで広く使われています。スリープウェアは耐久性に優れ、着心地がよく、コストパフォーマンスに優れた製品で、自由な動き、体温調節、吸湿発散性を備えています。さらに、スリープウェアは睡眠の質を高め、肌荒れを抑え、気分を高揚させる。

可処分所得水準が上昇し、消費者がより高品質で特殊なスリープウェアを選べるようになったことが、市場の成長を後押ししています。さらに、ブラックフライデーやホリデーシーズンなど、季節や祭事に合わせたセールのイントロダクションが、収益を大幅に押し上げる購買のピークを生み出していることも、成長を促す要因となっています。このほか、スリープウェアの品質を絶えず向上させ、保温性や耐火性などの機能を提供する技術革新が進んでいることも、市場の成長に寄与しています。さらに、有名人や他の人気ブランドとのコラボレーションが増え、新しい消費者を魅了する独自のセールスポイントが加わっていることも、市場成長にプラスの影響を与えています。これとは別に、マタニティ用、高齢者用、プラスサイズ用など、様々なライフステージに対応した特化型商品の市場開拓が、市場成長の起爆剤となっています。さらに、持続可能な素材やリサイクル素材から作られた環境に優しいスリープウェアに対する需要の高まりが、市場の成長を支えています。

スリープウェア市場の動向と促進要因：

eコマース・プラットフォームの拡大

eコマース・プラットフォームの急増は、スリープウェア市場成長の重要な促進要因です。実店舗に比べ、オンライン・プラットフォームは消費者が手元で選べるスリープウェアの選択肢を大幅に広げています。さらに、eコマース・モデルは、その利便性、24時間利用可能、宅配により、新規ブランドの参入障壁を低くしています。さらに、消費者は購入前に簡単に価格を比較し、レビューを読み、幅広い選択肢を見ることができるため、購買意欲が高まり、新製品を試す意欲が高まる。さらに、オンライン・プラットフォームでは、消費者の行動や嗜好に基づいてターゲットを絞った広告を出すことができるため、非常に効果的なマーケティング・キャンペーンを行うことができます。これに加え、消費者一人ひとりのニーズに合わせた商品を提案する高度なアルゴリズムが採用されることも多いため、さらなる売上が期待できます。

世界のファッション動向の台頭

スリープウェアがファッションステートメントであるという認識が広まりつつあることが、市場の成長に大きく寄与しています。ソーシャル・メディア・プラットフォームは、単なる機能性を超えて、ライフスタイルの選択肢としてのスリープウェアを紹介するのに役立っています。さらに、インフルエンサーやファッションアイコンがトレンディで季節感やテーマのあるスリープウェアを着用し、消費者の購買行動に連鎖的な影響を及ぼしています。これとは別に、ファッショナブルな寝間着への需要の高まりに対応するため、ブランドはデザイナーや有名人とのコラボレーションによる限定コレクションを発表することが多くなっています。さらに、凝った柄や複雑なディテール、シルクやサテンなどの高級素材を取り入れたハイファッションの寝間着が登場し、市場の成長を支えています。

健康志向の高まり

健康とウェルネスへの社会的関心の高まりは、スリープウェア市場の成長にプラスの影響を与えています。全体的な健康状態における質の高い睡眠の重要性が認識されるようになり、安眠を促すデザインのスリープウェアの需要が高まっています。さらに、繊維技術の進歩により、吸湿発散性、温度調節機能、抗菌機能を備えた生地の生産が可能になり、より良い睡眠体験に貢献していることが、市場の成長を後押ししています。さらに、ウェルネス志向の台頭により、スリープウェアに使用される素材に関する消費者の教育や認識が高まっていることも、市場の成長を後押ししています。さらに、睡眠時無呼吸症候群、敏感肌、マタニティの必要性など、特定の健康状態が広く蔓延していることが、医療ニーズに対応するように設計された特殊なスリープウェアの需要を促進しています。

本レポートで扱う主な質問

  • スリープウェアの世界市場規模は？
  • 2023-2028年における世界のスリープウェア市場の成長率は？
  • スリープウェアの世界市場を牽引する主要因は何か
  • COVID-19がスリープウェアの世界市場に与えた影響は？
  • スリープウェアの世界市場の製品タイプ別区分は？
  • スリープウェアの世界市場の素材別区分は？
  • スリープウェアの世界市場の流通チャネル別区分は？
  • スリープウェアの世界市場のエンドユーザー別区分は？
  • スリープウェアの世界市場における主要地域は？
  • 10.スリープウェアの世界市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 スリープウェアの世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：製品タイプ別

  • トップウェア
    • 市場動向
    • 市場予測
  • ボトムウェア
    • 市場動向
    • 市場予測
  • ナイトドレスとガウン
    • 市場動向
    • 市場予測
  • スリープウェアセット
    • 市場動向
    • 市場予測

第7章 市場内訳：材料別

  • 綿
    • 市場動向
    • 市場予測
  • ウール
    • 市場動向
    • 市場予測
  • シルク
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳：流通チャネル別

  • スーパーマーケット、ハイパーマーケット
    • 市場動向
    • 市場予測
  • オンラインストア
    • 市場動向
    • 市場予測
  • ディスカウントストア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：エンドユーザー別

  • 男性
    • 市場動向
    • 市場予測
  • 女性
    • 市場動向
    • 市場予測
  • 子供
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • AEO Management Co.
    • Calvin Klein Inc.（PVH Corp.）
    • Hanesbrands Inc.
    • Hanky Panky Ltd.
    • Harrods Limited
    • Jockey International Inc.
    • Marks and Spencer Group plc
    • Nasty Gal Inc.（Boohoo Group plc）
    • Saks Fifth Avenue（Hudson's Bay Company）
    • Selfridges & Co.
    • Under Armour Inc.
    • Victoria's Secret（L Brands）
図表

List of Figures

  • Figure 1: Global: Sleepwear Market: Major Drivers and Challenges
  • Figure 2: Global: Sleepwear Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Sleepwear Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Sleepwear Market: Breakup by Product Type (in %), 2022
  • Figure 5: Global: Sleepwear Market: Breakup by Material (in %), 2022
  • Figure 6: Global: Sleepwear Market: Breakup by Distribution Channel (in %), 2022
  • Figure 7: Global: Sleepwear Market: Breakup by End User (in %), 2022
  • Figure 8: Global: Sleepwear Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Sleepwear (Top Wear) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Sleepwear (Top Wear) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Sleepwear (Bottom Wear) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Sleepwear (Bottom Wear) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Sleepwear (Night Dresses and Gowns) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Sleepwear (Night Dresses and Gowns) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Sleepwear (Sleepwear Set) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Sleepwear (Sleepwear Set) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Sleepwear (Cotton) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Sleepwear (Cotton) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Sleepwear (Wool) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Sleepwear (Wool) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Sleepwear (Silk) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Sleepwear (Silk) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Sleepwear (Other Materials) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Sleepwear (Other Materials) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Sleepwear (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Sleepwear (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Sleepwear (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Sleepwear (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Sleepwear (Discount Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Sleepwear (Discount Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Sleepwear (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Sleepwear (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Sleepwear (Men) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Sleepwear (Men) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Sleepwear (Women) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Sleepwear (Women) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Global: Sleepwear (Kids) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Global: Sleepwear (Kids) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: North America: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: North America: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: United States: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: United States: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Canada: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Canada: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Asia-Pacific: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Asia-Pacific: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: China: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: China: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Japan: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Japan: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: India: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: India: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: South Korea: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: South Korea: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Australia: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Australia: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Indonesia: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Indonesia: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Others: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Others: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Europe: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Europe: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Germany: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Germany: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: France: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: France: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: United Kingdom: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: United Kingdom: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Italy: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Italy: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Spain: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Spain: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Russia: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Russia: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Others: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Others: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Latin America: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Latin America: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Brazil: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Brazil: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Mexico: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Mexico: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Others: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Others: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Middle East and Africa: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Middle East and Africa: Sleepwear Market: Breakup by Country (in %), 2022
  • Figure 87: Middle East and Africa: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Global: Sleepwear Industry: SWOT Analysis
  • Figure 89: Global: Sleepwear Industry: Value Chain Analysis
  • Figure 90: Global: Sleepwear Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Sleepwear Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Sleepwear Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
  • Table 3: Global: Sleepwear Market Forecast: Breakup by Material (in Million US$), 2023-2028
  • Table 4: Global: Sleepwear Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 5: Global: Sleepwear Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 6: Global: Sleepwear Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Sleepwear Market: Competitive Structure
  • Table 8: Global: Sleepwear Market: Key Players
目次
Product Code: SR112023A4724

Abstract

The global sleepwear market size reached US$ 12.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 18.6 Billion by 2028, exhibiting a growth rate (CAGR) of 7.43% during 2022-2028. The expansion of e-commerce platforms, emerging fashion trends across the globe, increasing focus on health and wellness, rising disposable income levels, introduction of seasonal and festival sales, and ongoing technological innovations are some of the major factors propelling the market.

Sleepwear refers to clothing specifically designed to be worn during sleep. It includes pajamas, nightgowns, robes, shorts, tank tops, and loungewear, among others. It is fabricated using different materials, such as cotton, polyester, silk, and flannel. Sleepwear is widely used in homes, hospitals, dormitories, sleepover parties, camping, hotels, air travel, long-distance train travel, and spa retreats. It is a durable, comfortable, and cost-effective product that provides freedom of movement, thermoregulation, and moisture-wicking properties. In addition, sleepwear aids in improving sleep quality, reducing skin irritation, and uplifting mood.

The rising disposable income levels, enabling consumers to opt for higher-quality and specialized sleepwear options, are driving the market growth. Furthermore, the introduction of seasonal and festival sales, such as Black Friday and holiday seasons, creating peak purchasing periods that significantly boost revenue, is acting as another growth-inducing factor. Besides this, the ongoing technological innovations that are continually refining sleepwear quality, offering features like thermal comfort and fire resistance, are contributing to the market growth. Additionally, the increasing collaborations with celebrities and other popular brands, adding a unique selling point that entices new consumers, is positively influencing the market growth. Apart from this, the development of specialized variants that address various life stages, like maternity, aging, or plus-sized options, is catalyzing the market growth. Moreover, the rising demand for eco-friendly sleepwear, which is made from sustainable or recycled materials, is supporting the market growth.

Sleepwear Market Trends/Drivers:

The growing expansion of e-commerce platforms

The surge in e-commerce platforms is a significant driver for sleepwear market growth. As compared to brick-and-mortar stores, online platforms offer a substantially wider variety of sleepwear options to consumers at their fingertips. Furthermore, the e-commerce model has lowered barriers to entry for new brands, owing to its convenience, round-the-clock availability, and home delivery. Moreover, consumers can easily compare prices, read reviews, and view a wide array of options before making a purchase, thus increasing their buying confidence and willingness to try new products. Additionally, online platforms allow for targeted advertising based on consumer behavior and preferences, resulting in highly effective marketing campaigns. Along with this, they often employ sophisticated algorithms to suggest products tailored to individual consumer needs, thus driving additional sales.

The emerging fashion trends across the globe

The evolving perception of sleepwear as a fashion statement is significantly contributing to the market growth. Social media platforms are becoming instrumental in showcasing sleepwear as a lifestyle choice, going beyond mere functionality. Furthermore, influencers and fashion icons are sporting trendy, seasonal, or themed sleepwear, resulting in a cascading impact on consumer buying behavior. Apart from this, brands are increasingly releasing limited-edition collections, often in collaboration with designers and celebrities, to cater to the growing demand for fashionable sleepwear. Additionally, the introduction of high-fashion sleepwear, which often incorporates elaborate patterns, intricate detailing, and luxurious materials such as silk and satin, is supporting the market growth.

The increasing focus on health and wellness

The increasing societal focus on health and wellness is positively impacting the sleepwear market growth. Individuals are becoming well aware of the importance of quality sleep in overall well-being, thus facilitating the demand for sleepwear designed to promote restful sleep. Furthermore, advances in textile technology, which have enabled the production of fabrics with moisture-wicking properties, thermal regulation, and antimicrobial features, contributing to a better sleep experience, are bolstering the market growth. Additionally, the emerging wellness trend, which has also led to greater consumer education and awareness about the materials used in sleepwear, is catalyzing the market growth. Moreover, the widespread prevalence of specific health conditions, such as sleep apnea, sensitive skin, or maternity requirements, is driving the demand for specialized sleepwear designed to accommodate medical needs.

Sleepwear Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on product type, material, distribution channel and end user.

Breakup by Product Type:

Top Wear

Bottom Wear

Night Dresses and Gowns

Sleepwear Set

Top wear dominates the market

The report has provided a detailed breakup and analysis of the market based on product type. This includes top wear, bottom wear, night dresses and gowns, and sleepwear set. According to the report, top wear represented the largest segment.

Top wear is dominating the market as they can be matched with different types of bottoms, providing consumers with more flexibility in their choices. Furthermore, it can be worn as casual at-home wear or even for quick errands, providing added value for the consumer. Additionally, top wear is made from cotton, modal, and jersey, which offers breathability and a soft texture that are particularly conducive to sleep. Besides this, its design is generally loose-fitting, thereby providing comfort and ease of movement, which are essential for quality sleep. Moreover, the availability of numerous styles, from simple and functional to designer collaborations and seasonal collections, which makes top wear the focal point of sleepwear fashion, is supporting the market growth.

Breakup by Material:

Cotton

Wool

Silk

Others

Cotton holds the largest share in the market

A detailed breakup and analysis of the market based on material has also been provided in the report. This includes cotton, wool, silk, and others. According to the report, cotton represented the largest segment.

Cotton is dominating the market as it is known for its comfort, offering a soft fabric that feels gentle against the skin. It is particularly advantageous for sleepwear designed to maximize comfort during rest. Furthermore, its natural moisture-wicking properties help draw sweat away from the skin, thereby aiding in thermoregulation and keeping the wearer cool, making it suitable for warm climates and summer months. Besides this, cotton is hypoallergenic, reducing the likelihood of allergic reactions or skin irritations, a crucial factor for consumers with sensitive skin or those shopping for children. Moreover, it is highly durable and can withstand multiple washes without losing its shape or comfort, offering long-term value for consumers and reducing the frequency of replacement.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Online Stores

Discount Stores

Others

Supermarkets and hypermarkets hold the largest share in the market

A detailed breakup and analysis of the market based on distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, online stores, discount stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets provide high visibility and easy accessibility to sleepwear brands, thus contributing to impulse buying. Additionally, they allow consumers to compare products easily, owing to the availability of an array of styles, sizes, and price points. Furthermore, supermarkets and hypermarkets offer lucrative discounts, promotions, and loyalty programs, creating an appealing value proposition for consumers, which makes sleepwear more accessible and boosts sales volume. Apart from this, supermarkets and hypermarkets provide the ability to try on products before purchasing, which gives them an edge over online retailers, particularly for consumers who prioritize fit and comfort. Moreover, the trust and reliability associated with established supermarket and hypermarket chains can significantly influence consumer choice, especially for those hesitant to buy from online or lesser-known stores.

Breakup by End User:

Men

Women

Kids

Women holds the largest share in the market

A detailed breakup and analysis of the market based on end-user has also been provided in the report. This includes men, women, and kids. According to the report, women accounted for the largest market share.

Women are dominating the market due to the presence of a broader fashion industry that caters to women's apparel needs, thus creating a more extensive and varied range of options in women's sleepwear as compared to men's. Furthermore, women are generally more invested in home and lifestyle products, including sleepwear, often seeking pieces that offer both comfort and aesthetic appeal. Besides this, aggressive marketing and advertising strategies in the apparel sector, which often target female consumers, are accelerating the market growth. Moreover, the growing focus on women's health and wellness, which has spurred an interest in sleepwear designed for specific life phases like pregnancy and menopause, is positively impacting the market growth. Along with this, the introduction of seasonal and festival collections, enticing women to update their wardrobes periodically, is favoring the market growth.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest sleepwear market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America boasts a high level of disposable income, which allows consumers to invest in premium sleepwear options. Furthermore, the region has a well-developed e-commerce infrastructure, providing consumers easy access to a wide range of sleepwear products. Additionally, North American consumers are generally well-informed about the importance of quality sleep and are willing to invest in products, such as sleepwear, that can enhance sleep quality. Besides this, the region has a strong inclination toward fashion and lifestyle trends, owing to the presence of renowned fashion brands, which, in turn, are contributing to the sale of stylish sleepwear. Moreover, North America hosts several leading sleepwear manufacturers, offering a wide variety of choices to consumers. Along with this, the region also has a well-developed retail sector, including specialized stores focusing on sleepwear and lingerie, which makes these products easily accessible to consumers.

Competitive Landscape:

Top companies are developing sleepwear with advanced features, such as moisture-wicking, thermal regulation, and antimicrobial properties. Furthermore, they are collaborating with high-profile designers, celebrities, and influencers to attract attention and bring unique offerings to the market. Besides this, leading players are focusing on the launch of eco-friendly lines made from sustainable materials, including organic cotton or recycled polyester, to expand their consumer base and drive sales. Additionally, they are leveraging e-commerce websites and social media channels for targeted advertising, customer engagement, and data collection for personalized marketing. Apart from this, major brands are focusing on international markets by adapting their products to fit different cultural norms and consumer demands. Along with this, key players are expanding their retail footprints in high-growth regions and entering new markets through e-commerce.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

AEO Management Co.

Calvin Klein Inc. (PVH Corp.)

Hanesbrands Inc.

Hanky Panky Ltd.

Harrods Limited

Jockey International Inc.

Marks and Spencer Group plc

Nasty Gal Inc. (Boohoo Group plc)

Saks Fifth Avenue (Hudson's Bay Company)

Selfridges & Co.

Under Armour Inc.

Victoria's Secret (L Brands)

(Please note that this is only a partial list of the key players, as the complete list is provided in the report)

Recent Developments:

In August 2022, Hanky Panky, a leading intimates and sleepwear brand, opened its first-ever storefront location in the coveted West Village, New York.

In September 2022, Jockey opened a new flagship store in Delhi, India, that will house the entire portfolio of the brand, including sleepwear, innerwear, bras, athleisure, etc.

In February 2023, Hanesbrand, a leading company of intimate apparel, underwear, sleepwear, and socks, launched a "Make Yourself Comfortable" campaign, showcasing modern prints, bold colors, and youthful silhouettes across categories.

Key Questions Answered in This Report

  • 1. How big is the global sleepwear market?
  • 2. What is the expected growth rate of the global sleepwear market during 2023-2028?
  • 3. What are the key factors driving the global sleepwear market?
  • 4. What has been the impact of COVID-19 on the global sleepwear market?
  • 5. What is the breakup of the global sleepwear market based on the product type?
  • 6. What is the breakup of the global sleepwear market based on the material?
  • 7. What is the breakup of the global sleepwear market based on the distribution channel?
  • 8. What is the breakup of the global sleepwear market based on the end user?
  • 9. What are the key regions in the global sleepwear market?
  • 10. Who are the key players/companies in the global sleepwear market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Sleepwear Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Top Wear
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Bottom Wear
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Night Dresses and Gowns
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Sleepwear Set
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Material

  • 7.1 Cotton
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Wool
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Silk
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Online Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Discount Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by End User

  • 9.1 Men
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Women
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Kids
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 AEO Management Co.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Calvin Klein Inc. (PVH Corp.)
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Hanesbrands Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Hanky Panky Ltd.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Harrods Limited
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Jockey International Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Marks and Spencer Group plc
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Nasty Gal Inc. (Boohoo Group plc)
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Saks Fifth Avenue (Hudson's Bay Company)
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Selfridges & Co.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Under Armour Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 Victoria's Secret (L Brands)
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio