ビタミングミ市場レポート：タイプ、デモグラフィック、販売チャネル、地域別、2023-2028年

概要

世界のビタミングミ市場規模は2022年に67億米ドルに達しました。今後、IMARC Groupは、市場は2028年までに91億米ドルに達し、2022～2028年の成長率（CAGR）は5.25％を示すと予測しています。健康とウェルネスの動向に対する意識の高まり、非伝統的な人口統計、eコマースと小売セクターの急速な拡大、継続的な研究開発への取り組み、および子供に優しい魅力は、市場を推進する主な要因の一部です。

ビタミングミは栄養補助食品の一種であり、ゼラチンをベースとしたキャンディー状のチュアブルタイプです。これらのサプリメントは、従来の錠剤やカプセルを飲み込むことが困難な人に、必須ビタミンやミネラルを提供するように設計されています。ビタミングミは、見た目も味も普通のグミキャンディに似ていることが多く、錠剤を飲み込むのが苦手な人や、従来のサプリメントが苦手な人にとって、より食べやすい選択肢となっています。通常、ビタミンA、C、D、E、各種ビタミンB群などのビタミンと、亜鉛やカルシウムなどのミネラルがミックスされています。

ビタミングミは、従来の錠剤ベースのサプリメントに代わる、便利で食べやすい選択肢を提供します。楽しい味と噛んで食べることができる形態は、子供にも大人にも特に魅力的であり、消費者普及の原動力となっています。さらに、最適な健康と幸福を維持することの重要性に対する意識の高まりから、消費者は食生活を補うための利用しやすい方法を求めるようになっています。ビタミングミは、必須栄養素を摂取するための快適で魅力的な方法を提供することで、この動向に合致しています。この他にも、特定の健康問題に合わせた幅広いビタミングミの選択肢を提供することで、市場は多様な消費者ニーズに応えています。マルチビタミン、免疫サポート、髪と肌の健康、妊産婦ケアなど、ビタミングミは様々な栄養要求に応えています。これに加えて、ビタミングミは従来のサプリメント摂取者層に限定されるものではないです。その魅力的な形態は、若年層や高齢者など、以前はサプリメントを考慮しなかったような人々にも広がり、市場の裾野を広げています。これに伴い、オンライン小売チャンネルの成長も、ビタミングミの入手しやすさに大きく貢献しています。消費者は多様な製品を簡単に検索・購入できるため、実店舗を超えた市場拡大が促進されています。さらに、現在進行中の研究開発努力により、ビタミングミの栄養含有量と効能が向上しています。メーカー各社は、植物由来やオーガニックの選択肢を含む革新的な配合を模索し、全体的な魅力を高めています。さらに、ビタミングミの親しみやすい性質は、必須栄養素を子供たちの食事で補うという課題に対応しています。子供の嗜好により、親は従来の錠剤よりもビタミングミを選ぶ傾向があります。

ビタミングミ市場の動向と促進要因：

嗜好性と利便性への嗜好の高まり

人によっては飲み込むのが難しいかもしれない従来の錠剤とは異なり、ビタミングミは楽しい代替品を提供します。グミキャンディに似ているため、特に従来のサプリメントを飲むのに抵抗がある子供たちにとって、より魅力的なものとなっています。ビタミングミの楽しい摂取体験は、継続的な使用を促し、錠剤にありがちなコンプライアンスの問題に対処します。この要素は、消費者層を拡大するだけでなく、サプリメントレジメンの遵守を促進し、全体的な健康とウェルネスに貢献しています。

高まる健康とウェルネスの動向

消費者の栄養摂取に対する意識が高まっている時代において、ビタミングミは食生活のギャップと最適な健康状態をつなぐ架け橋となります。個人が免疫システムをサポートし、エネルギーレベルを高め、生き生きとした肌を維持するための予防策を求める中、ビタミングミは魅力的なソリューションとして浮上しています。ホリスティックな健康法との関連は、積極的なセルフケアへの幅広いシフトと一致し、消費者を毎日のルーチンにビタミングミを取り入れるよう駆り立てています。

多様性とカスタマイズへの需要の高まり

ビタミングミ市場の成長の原動力は、多様な栄養ニーズに対応できることです。メーカーは、消費者が年齢、性別、特定の健康目標に基づいてさまざまな要求を持っていることを認識しています。その結果、市場には、骨の健康、認知機能、妊産婦サポートなど、的を絞った効能を提供する特殊なビタミングミ製品があふれています。このようなカスタマイズは、個々のニーズに対する理解を反映するだけでなく、これらの製品の効能に対する消費者の信頼を高める。特定の悩みに合わせて提供することで、ビタミングミは画一的なアプローチの枠を超え、的確な栄養補給を求める幅広い層にアピールしています。

本レポートで扱う主な質問

• 2022年のビタミングミ世界市場規模は？
• 2023-2028年におけるビタミングミ世界市場の予想成長率は？
• 世界のビタミングミ市場を牽引する主要因は何か
• 世界のビタミングミ市場におけるCOVID-19の影響は？
• タイプ別のビタミングミ世界市場の内訳は何か
• デモグラフィック別のビタミングミ世界市場の内訳は？
• 販売チャネル別のビタミングミ世界市場の内訳は何ですか
• 世界のビタミングミ市場の主要地域はどこですか
• 世界のビタミングミ市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のビタミングミ市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• シングルビタミン
  • 市場動向
  • 市場予測
• マルチビタミン
  • 市場動向
  • 市場予測
• プレバイオティクスとプロバイオティクス
  • 市場動向
  • 市場予測

第7章 市場内訳：デモグラフィック別

• 子供
  • 市場動向
  • 市場予測
• 大人
  • 市場動向
  • 市場予測

第8章 市場内訳：販売チャネル別

• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• 専門店
  • 市場動向
  • 市場予測
• 小売薬局
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Bayer AG
  • Bettera Wellness LLC
  • Church & Dwight Co. Inc.
  • Hero Nutritionals
  • Ion Labs Inc.（DCC plc）
  • Nature's Way Products LLC.（Dr. Willmar Schwabe GmbH & Co. KG）
  • Pfizer Inc.
  • Pharmavite（Otsuka Pharmaceutical Co. Ltd）
  • Santa Cruz Nutritionals
  • SmartyPants Vitamins（Unilever plc）
  • The Honest Company Inc.
  • Vitakem Nutraceutical Inc.

List of Figures

• Figure 1: Global: Gummy Vitamins Market: Major Drivers and Challenges
• Figure 2: Global: Gummy Vitamins Market: Sales Value (in Billion US$), 2017-2022
• Figure 3: Global: Gummy Vitamins Market Forecast: Sales Value (in Billion US$), 2023-2028
• Figure 4: Global: Gummy Vitamins Market: Breakup by Type (in %), 2022
• Figure 5: Global: Gummy Vitamins Market: Breakup by Demographics (in %), 2022
• Figure 6: Global: Gummy Vitamins Market: Breakup by Sales Channel (in %), 2022
• Figure 7: Global: Gummy Vitamins Market: Breakup by Region (in %), 2022
• Figure 8: Global: Gummy Vitamins (Single Vitamin) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 9: Global: Gummy Vitamins (Single Vitamin) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 10: Global: Gummy Vitamins (Multi Vitamin) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 11: Global: Gummy Vitamins (Multi Vitamin) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 12: Global: Gummy Vitamins (Prebiotics and Probiotics) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 13: Global: Gummy Vitamins (Prebiotics and Probiotics) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 14: Global: Gummy Vitamins (Children) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 15: Global: Gummy Vitamins (Children) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 16: Global: Gummy Vitamins (Adult) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 17: Global: Gummy Vitamins (Adult) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 18: Global: Gummy Vitamins (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 19: Global: Gummy Vitamins (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 20: Global: Gummy Vitamins (Speciality Stores) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 21: Global: Gummy Vitamins (Speciality Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 22: Global: Gummy Vitamins (Retail Pharmacies) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 23: Global: Gummy Vitamins (Retail Pharmacies) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 24: Global: Gummy Vitamins (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 25: Global: Gummy Vitamins (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 26: North America: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 27: North America: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 28: United States: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 29: United States: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 30: Canada: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 31: Canada: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 32: Asia-Pacific: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 33: Asia-Pacific: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 34: China: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 35: China: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 36: Japan: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 37: Japan: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 38: India: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 39: India: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 40: South Korea: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 41: South Korea: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 42: Australia: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 43: Australia: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 44: Indonesia: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 45: Indonesia: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 46: Others: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 47: Others: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 48: Europe: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 49: Europe: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 50: Germany: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 51: Germany: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 52: France: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 53: France: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 54: United Kingdom: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 55: United Kingdom: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 56: Italy: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 57: Italy: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 58: Spain: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 59: Spain: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 60: Russia: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 61: Russia: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 62: Others: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 63: Others: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 64: Latin America: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 65: Latin America: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 66: Brazil: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 67: Brazil: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 68: Mexico: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 69: Mexico: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 70: Others: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 71: Others: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 72: Middle East and Africa: Gummy Vitamins Market: Sales Value (in Million US$), 2017 & 2022
• Figure 73: Middle East and Africa: Gummy Vitamins Market: Breakup by Country (in %), 2022
• Figure 74: Middle East and Africa: Gummy Vitamins Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 75: Global: Gummy Vitamins Industry: SWOT Analysis
• Figure 76: Global: Gummy Vitamins Industry: Value Chain Analysis
• Figure 77: Global: Gummy Vitamins Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Gummy Vitamins Market: Key Industry Highlights, 2022 and 2028
• Table 2: Global: Gummy Vitamins Market Forecast: Breakup by Type (in Million US$), 2023-2028
• Table 3: Global: Gummy Vitamins Market Forecast: Breakup by Demographics (in Million US$), 2023-2028
• Table 4: Global: Gummy Vitamins Market Forecast: Breakup by Sales Channel (in Million US$), 2023-2028
• Table 5: Global: Gummy Vitamins Market Forecast: Breakup by Region (in Million US$), 2023-2028
• Table 6: Global: Gummy Vitamins Market: Competitive Structure
• Table 7: Global: Gummy Vitamins Market: Key Players

Abstract

The global gummy vitamins market size reached US$ 6.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 9.1 Billion by 2028, exhibiting a growth rate (CAGR) of 5.25% during 2022-2028. The increasing awareness about health and wellness trends, non-traditional demographics, rapid expansion of e-commerce and retail sector, ongoing research and development efforts, and child-friendly appeal are some of the major factors propelling the market.

Gummy vitamins are a type of dietary supplement that comes in the form of chewable, gelatin-based candies. These supplements are designed to provide essential vitamins and minerals to individuals who might have difficulty swallowing traditional pills or capsules. Gummy vitamins often resemble regular gummy candies in appearance and taste, making them a more palatable option for those who struggle with swallowing pills or have an aversion to traditional supplement forms. They typically contain a mix of vitamins such as A, C, D, E, and various B vitamins, along with minerals like zinc and calcium.

Gummy vitamins offer a convenient and palatable alternative to traditional pill-based supplements. The enjoyable taste and chewable format make them particularly appealing to children and adults alike, driving consumer adoption. Additionally, increasing awareness of the importance of maintaining optimal health and well-being has led consumers to seek accessible ways to supplement their diets. Gummy vitamins align with this trend by providing a pleasant and engaging method to obtain essential nutrients. Other than this, the market is responding to diverse consumer needs by offering a wide range of gummy vitamin options tailored to specific health concerns. Whether it's multivitamins, immune support, hair and skin health, or prenatal care, gummy vitamins cater to various nutritional requirements. Besides this, gummy vitamins are not limited to the conventional supplement-taker demographic. Their appealing format has extended to individuals who previously might not have considered supplements, such as young adults and seniors, thereby broadening the market's reach. In line with this, the growth of online retail channels has significantly contributed to the accessibility of gummy vitamins. Consumers can easily explore and purchase a diverse array of products, fostering market expansion beyond physical stores. Furthermore, ongoing research and development efforts are improving the nutritional content and efficacy of gummy vitamins. Manufacturers are exploring innovative formulations, including plant-based and organic options, enhancing their overall appeal. Moreover, the friendly nature of gummy vitamins, addresses the challenge of supplementing children's diets with essential nutrients. Parents are more likely to choose gummy vitamins over traditional pills due to the preferences of the children.

Gummy Vitamins Market Trends/Drivers:

Increasing Preference for Taste and Convenience

Unlike traditional pills that might be challenging for some individuals to swallow, gummy vitamins offer a delightful alternative. Their resemblance to gummy candies makes them more appealing, especially to children, who might resist taking conventional supplements. The enjoyable experience of consuming gummy vitamins encourages consistent use, addressing compliance issues often associated with pills. This factor has not only expanded the consumer base but also promoted adherence to supplement regimens, contributing to overall health and wellness.

Growing Health and Wellness Trend

In an era where consumers are increasingly conscious of their nutritional intake, gummy vitamins offer a bridge between dietary gaps and optimal well-being. As individuals seek preventive measures to support their immune systems, boost energy levels, and maintain vibrant skin, gummy vitamins emerge as an attractive solution. Their association with holistic health practices aligns with the broader shift toward proactive self-care, driving consumers to incorporate gummy vitamins into their daily routines.

Increasing Demand for Variety and Customization

The gummy vitamins market's growth is driven by its ability to cater to diverse nutritional needs. Manufacturers recognize that consumers have varying requirements based on age, gender, and specific health goals. Consequently, the market is flooded with specialized gummy vitamin products that offer targeted benefits, such as bone health, cognitive function, and prenatal support. This customization not only reflects an understanding of individual needs but also bolsters consumer confidence in the efficacy of these products. By tailoring offerings to specific concerns, gummy vitamins have elevated themselves beyond a one-size-fits-all approach, appealing to a broader audience seeking precise nutritional supplementation.

Gummy Vitamins Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global gummy vitamins market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on type, demographics and sales channel.

Breakup by Type:

Single Vitamin

Multi Vitamin

Prebiotics and Probiotics

Multi vitamin dominates the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes single vitamin, multi vitamin, and prebiotics and probiotics. According to the report, multi vitamin represented the largest segment.

Multi vitamins offer a convenient way for consumers to address potential nutrient gaps in their diets. In today's fast-paced lifestyle, individuals often find it challenging to obtain a balanced array of vitamins and minerals solely from their regular meals. Multivitamin gummies provide a simplified solution by consolidating a range of essential nutrients into a single, easy-to-consume product. Moreover, multivitamins cater to a diverse consumer base. From children and adolescents to adults and seniors, the need for fundamental vitamins and minerals is universal. This universal appeal, combined with the rising awareness of preventive health measures, has led to a consistent demand for multivitamin gummies. As individuals seek accessible and comprehensive ways to support their overall well-being, the multivitamin segment stands out as a versatile and dependable choice, contributing significantly to the market's prominence and growth.

Breakup by Demographics:

Children

Adult

Adult holds the largest share in the market

A detailed breakup and analysis of the market based on the demographics has also been provided in the report. This includes children and adult. According to the report, adult accounted for the largest market share.

As the population ages, there is a growing emphasis on proactive health management among adults. Gummy vitamins offer a palatable and easy-to-incorporate option for adults to address potential nutrient deficiencies and support their overall well-being. Additionally, the modern lifestyle often involves time constraints and irregular eating habits, making it challenging to maintain a balanced diet. Adult consumers, recognizing these challenges, turn to gummy vitamins as a convenient means to bridge nutritional gaps. Furthermore, adults are more likely to research and invest in their health, seeking products that align with their specific needs. This willingness to explore and adopt supplements is a driving force behind the popularity of gummy vitamins within the adult demographic.

Breakup by Sales Channel:

Supermarkets and Hypermarkets

Speciality Stores

Retail Pharmacies

Online Stores

Supermarkets and hypermarkets dominate the market

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes supermarkets and hypermarkets, specialty stores, retail pharmacies, and online stores. According to the report, supermarkets and hypermarkets represented the largest segment.

These retail outlets are integral parts of the daily lives of consumers, offering a diverse range of products, including gummy vitamins, under one roof. The convenience of finding gummy vitamins alongside regular grocery shopping encourages spontaneous purchases and simplifies the buying process. Moreover, supermarkets and hypermarkets often allocate prominent shelf space to health and wellness products, including dietary supplements. This visibility enhances consumer awareness and promotes the impulse to explore and purchase gummy vitamins. The credibility associated with established retail chains also influences consumer trust. Shoppers feel reassured by purchasing products from reputable sources known for quality and authenticity. As health-consciousness grows, consumers seek products that align with their lifestyles seamlessly. Supermarkets and hypermarkets play a pivotal role in fulfilling this need by providing a convenient and holistic shopping experience, thereby solidifying their position as the largest sales channel within the gummy vitamins market.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for gummy vitamins.

A strong culture of health and wellness prevails in the region, motivating individuals to seek convenient and enjoyable ways to supplement their diets. Gummy vitamins align with this trend by offering a palatable option that encourages consistent consumption. Additionally, the prevalence of dietary gaps and nutrient deficiencies in North America drives demand for nutritional supplements. Gummy vitamins, with their appealing taste and easy consumption, appeal to a broad spectrum of consumers looking to address these deficiencies effectively. Furthermore, extensive marketing efforts and product innovation in North America have propelled gummy vitamins into the mainstream. Effective advertising, endorsements, and strategic retail partnerships have contributed to heightened consumer awareness and adoption. Moreover, the presence of established players in the health and wellness industry, along with well-developed distribution networks, ensures widespread availability of gummy vitamins across North America.

Competitive Landscape:

Leading companies continuously invest in research and development to create innovative gummy vitamin formulations that offer targeted health benefits. Whether it's specialized formulas for children, adults, or specific health concerns like immunity or beauty, these innovations provide consumers with tailored solutions. Additionally, to cater to a wide range of nutritional needs, key players offer an extensive portfolio of gummy vitamin products. This variety ensures that consumers can find options that align with their individual health goals, contributing to sustained market growth. Other than this, strategic marketing initiatives play a pivotal role in raising consumer awareness. Key players leverage digital platforms, influencer collaborations, and educational content to highlight the benefits of gummy vitamins and position them as an integral part of a healthy lifestyle. Besides this, maintaining product quality and ensuring transparency in ingredient sourcing are key priorities for reputable players. By providing clear information about ingredients, dosages, and potential allergens, they build trust among consumers and differentiate themselves from lesser-known brands. In line with this, collaboration with supermarkets, pharmacies, and online retailers helps enhance product visibility and accessibility. Key players forge partnerships to ensure that their gummy vitamins are readily available to consumers across various shopping channels.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Bayer AG

Bettera Wellness LLC

Church & Dwight Co. Inc.

Hero Nutritionals

Ion Labs Inc. (DCC plc)

Nature's Way Products LLC. (Dr. Willmar Schwabe GmbH & Co. KG)

Pfizer Inc.

Pharmavite (Otsuka Pharmaceutical Co. Ltd)

Santa Cruz Nutritionals

SmartyPants Vitamins (Unilever plc)

The Honest Company Inc.

Vitakem Nutraceutical Inc.

Recent Developments:

Bayer AG introduced the New RestoraFIBRE Daily Gummies in Canada. These gummies are designed to address the increasing demand for convenient and enjoyable methods of meeting daily dietary fiber requirements. Fiber, a crucial component of a balanced diet, supports digestive health and overall well-being. The launch of RestoraFIBRE Daily Gummies aligns with the broader shift toward proactive health management and the recognition of fiber's role in maintaining a healthy lifestyle.

The Vitafusion by Church & Dwight Co. Inc. introduced six innovative products, including Organic Prenatal Multi, Irresistible Skin, Triple Immune Power, Apple Cider Vinegar, Kids Melatonin, and Teen Essential Mutli.

Key Questions Answered in This Report

• 1. What was the size of the global gummy vitamins market in 2022?
• 2. What is the expected growth rate of the global gummy vitamins market during 2023-2028?
• 3. What are the key factors driving the global gummy vitamins market?
• 4. What has been the impact of COVID-19 on the global gummy vitamins market?
• 5. What is the breakup of the global gummy vitamins market based on the type?
• 6. What is the breakup of the global gummy vitamins market based on the demographics?
• 7. What is the breakup of the global gummy vitamins market based on sales channel?
• 8. What are the key regions in the global gummy vitamins market?
• 9. Who are the key players/companies in the global gummy vitamins market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Gummy Vitamins Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Single Vitamin
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Multi Vitamin
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Prebiotics and Probiotics
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Demographics

• 7.1 Children
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Adult
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Sales Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Speciality Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Retail Pharmacies
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Online Stores
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Bayer AG
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 Bettera Wellness LLC
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 Church & Dwight Co. Inc.
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
    • 14.3.3.4 SWOT Analysis
  • 14.3.4 Hero Nutritionals
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 Ion Labs Inc. (DCC plc)
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Nature's Way Products LLC. (Dr. Willmar Schwabe GmbH & Co. KG)
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 Pfizer Inc.
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
    • 14.3.7.4 SWOT Analysis
  • 14.3.8 Pharmavite (Otsuka Pharmaceutical Co. Ltd)
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Santa Cruz Nutritionals
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 SmartyPants Vitamins (Unilever plc)
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 The Honest Company Inc.
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
  • 14.3.12 Vitakem Nutraceutical Inc.
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio