市場調査レポート
商品コード
1298906
テキーラ市場:世界の産業動向、シェア、市場規模、成長機会、2023-2028年予測Tequila Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
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テキーラ市場:世界の産業動向、シェア、市場規模、成長機会、2023-2028年予測 |
出版日: 2023年06月14日
発行: IMARC
ページ情報: 英文 150 Pages
納期: 2~3営業日
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テキーラの世界市場規模は2022年に147億米ドルに達しました。今後、IMARC Groupは、2023年から2028年の間に12.3%の成長率(CAGR)を示し、2028年までに303億米ドルに達すると予測しています。
テキーラはリュウゼツランから作られる蒸留アルコール飲料です。グルコースやフルクトースなどの甘味料や人工添加物を加えて発酵させる。テキーラのアルコール度数、風味、色は一般的に熟成期間によって異なります。適度な摂取は消化を助け、プロバイオティクスのレベルを高め、カルシウムとマグネシウムの吸収を促進し、腸内の健康的な微生物の増殖をサポートします。カクテルのベース素材として広く利用され、世界中の若者に人気があります。
家の中でも外でもカクテル文化の人気が著しく高まっていることは、テキーラの世界市場成長を後押しする重要な要因のひとつです。さらに、ライフスタイルの変化と所得水準の上昇により、ウルトラプレミアムで高級な手作りテキーラが世界中で人気を集めています。これとは別に、大手企業は製品ポートフォリオを拡大するため、レモン、ココナッツ・タンジェリン、ストロベリー、パイナップル、マンゴー、洋ナシなどの天然原料を使った変種を導入しています。また、全体的な売上を伸ばすために、便利で費用対効果の高い缶入りテキーラ・カクテルも提供しています。しかし、コロナウイルス感染症(COVID-19)の蔓延を理由に、数カ国の政府はパンデミックの蔓延を食い止めるため、完全な立入禁止と社会的距離を置く措置を実施しています。テキーラの店頭販売は減少しているが、一部の国ではeコマース・チャネルを通じたアルコール飲料の需要が増加しています。
The global tequila market size reached US$ 14.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 30.3 Billion by 2028, exhibiting a growth rate (CAGR) of 12.3% during 2023-2028.
Tequila is a distilled alcoholic beverage produced from the Agave Tequilana plant. It is fermented with additional sweeteners, such as glucose and fructose, and artificial additives for flavorings. The alcohol content, flavor and color of tequila generally vary depending on the duration of the aging process. Its moderate consumption aids in digestion, increasing probiotic levels, enhancing the absorption of calcium and magnesium, and supporting the growth of healthful microbes in the intestines. It is widely utilized as a base ingredient in cocktails and is popular among young individuals across the globe.
A significant rise in the popularity of cocktail culture both in and out of the house represents one of the key factors impelling the global tequila market growth. Moreover, due to changing lifestyles and inflating income levels, ultra-premium and exclusive handcrafted tequila variants are gaining traction around the world. Apart from this, the leading players are introducing variants produced with natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, mango and pear to expand their product portfolio. They are also offering canned tequila cocktails, which are convenient and cost-effective, to increase their overall sales. However, on account of the spread of the coronavirus disease (COVID-19), governments of several countries have implemented complete lockdowns and social distancing measures to contain the spread of the pandemic. Although the on-premises sales of tequila have decreased, there is a rise in the demand for alcoholic beverages through e-commerce channels in some countries.
IMARC Group provides an analysis of the key trends in each sub-segment of the global tequila market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, purity, price range and distribution channel.
Blanco
Joven
Mixto Gold
Reposado
Anejo
Extra Anejo
100% Tequila
60% Tequila
Premium Tequila
Value Tequila
Premium and Super-Premium Tequila
Ultra-Premium Tequila
Off-Trade
Supermarkets and Hypermarkets
Discount Stores
Online Stores
Others
On-Trade
Restaurants and Bars
Liquor Stores
Others
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Ambhar Tequila
Bacardi Limited
Beam Suntory Inc. (Suntory Beverage & Food Ltd)
Brown-Forman
Diageo Plc
Dos Lunas
El Agave Artesanal
El Grado Tequila
Jose Cuervo
Tequila Arette
Key Questions Answered in This Report
1. What was the size of the global tequila market in 2022?
2. What is the expected growth rate of the global tequila market during 2023-2028?
3. What are the key factors driving the global tequila market?
4. What has been the impact of COVID-19 on the global tequila market?
5. What is the breakup of the global tequila market based on the product type?
6. What is the breakup of the global tequila market based on the purity?
7. What is the breakup of the global tequila market based on the price range?
8. What is the breakup of the global tequila market based on the distribution channel?
9. What are the key regions in the global tequila market?
10. Who are the key players/companies in the global tequila market?