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ウイルス対策ソフトウェアパッケージ市場：世界の産業動向、シェア、規模、成長、機会、2023-2028年予測

Antivirus Software Package Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 147 Pages | 納期: 2～3営業日

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価格
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本日の銀行送金レート: 1USD=155.86円
ウイルス対策ソフトウェアパッケージ市場：世界の産業動向、シェア、規模、成長、機会、2023-2028年予測
出版日: 2023年11月02日
発行: IMARC
ページ情報: 英文 147 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

ウイルス対策ソフトウェアパッケージの世界市場規模は、2022年に41億米ドルに達しました。今後、IMARC Groupは、市場は2028年までに50億米ドルに達し、2022年から2028年の成長率（CAGR）は3.4%になると予測しています。

ウイルス対策ソフトウェアは、マルウェアやサイバー犯罪からコンピュータを保護するプログラムです。悪意のあるブラウザ・ヘルパー・オブジェクト（BHO）、ブラウザ・ハイジャッカー、ランサムウェア、キーロガー、バックドア、ルートキット、トロイの木馬、ワーム、悪意のあるレイヤード・サービス・プロバイダ（LSP）、詐欺ツール、アドウェア、スパイウェアからコンピュータを保護します。現在、複数の企業が、より高速にスキャンし、容量消費を抑え、堅牢な脅威ライブラリを維持し、マルウェア定義をクラウド上に保存するウイルス対策ソフトウェア・パッケージを提供しています。

デジタル取引を行うためのスマートフォンへの依存度が高まるにつれ、サイバー脅威のリスクも高まっています。これは、データやセキュリティ侵害から保護するウイルス対策ソフトウェア・パッケージの需要を高めている主な要因の1つです。これとは別に、オンライン・バンキング・アプリケーションの大幅な利用は、詐欺行為を防止し、安全な支払いを保証するために、銀行、金融サービス、保険（BFSI）セクターにおけるウイルス対策ソフトウェア・パッケージのインストールを増加させています。さらに、クラウドベースのウイルス対策ソフトウェアパッケージは、便利で費用対効果が高いため、中小企業（SME）でも用途が見つかっています。さらに、主要企業は、リアルタイムのマルウェアスキャン機能を備えたウイルス対策ソフトウェアパッケージを提供しています。また、悪意のあるURL（Uniform Resource Locator）、詐欺やフィッシング攻撃、ソーシャル・エンジニアリング手法、APT（Advanced Persistent Threat：高度持続的脅威）、ボットネットによるDDoS（Distributed Denial-of-Service：分散型サービス妨害）攻撃からの追加保護も提供しています。このほか、コロナウイルス感染症（COVID-19）の発生と、それに伴う政府機関によるロックダウンにより、インターネットの利用が増加し、eコマース分野が拡大していることも、市場にプラスの影響を与えています。

本レポートで扱う主な質問

  • 世界のウイルス対策ソフトウェアパッケージ市場はこれまでどのように推移してきたか？
  • ウイルス対策ソフトウェアパッケージの世界市場におけるCOVID-19の影響は？
  • 主要な地域市場は？
  • デバイス別の市場内訳は？
  • OS別の市場内訳は？
  • エンドユーザー別の市場内訳は？
  • 業界のバリューチェーンにおける様々な段階とは？
  • 業界の主要な促進要因と課題は何か？
  • 世界のウイルス対策ソフトウェアパッケージ市場の構造と主要プレイヤーは？
  • 業界の競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 ウイルス対策ソフトウェアパッケージの世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：デバイス別

  • ノートPC
    • 市場動向
    • 市場予測
  • デスクトップ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳：OS別

  • ウィンドウズ
    • 市場動向
    • 市場予測
  • MAC
    • 市場動向
    • 市場予測
  • アンドロイド
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳：エンドユーザー別

  • パーソナル
    • 市場動向
    • 市場予測
  • 法人
    • 市場動向
    • 市場予測
  • 政府機関
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adaware（Avaquest Group）
    • AhnLab Inc.
    • Avast Software s.r.o.
    • AVG Technologies CZ
    • Avira Operations GmbH & Co. KG
    • Bitdefender SRL
    • BullGuard Limited
    • F-Secure Oyj
    • Kaspersky Labs GmbH（Kaspersky Lab Limited）
    • McAfee LLC（TPG Capital and Intel）
    • Microsoft Corporation
    • Qihoo 360 Technology Co. Ltd.
    • Quick Heal Technologies Ltd.
    • Symantec Corporation（Broadcom Inc.）
図表

List of Figures

  • Figure 1: Global: Antivirus Software Package Market: Major Drivers and Challenges
  • Figure 2: Global: Antivirus Software Package Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Antivirus Software Package Market: Breakup by Device (in %), 2022
  • Figure 4: Global: Antivirus Software Package Market: Breakup by Operating System (in %), 2022
  • Figure 5: Global: Antivirus Software Package Market: Breakup by End User (in %), 2022
  • Figure 6: Global: Antivirus Software Package Market: Breakup by Region (in %), 2022
  • Figure 7: Global: Antivirus Software Package Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 8: Global: Antivirus Software Package (Laptops) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 9: Global: Antivirus Software Package (Laptops) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 10: Global: Antivirus Software Package (Desktops) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Antivirus Software Package (Desktops) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Antivirus Software Package (Other Devices) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Antivirus Software Package (Other Devices) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Antivirus Software Package (Windows) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Antivirus Software Package (Windows) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Antivirus Software Package (MAC) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Antivirus Software Package (MAC) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Antivirus Software Package (Android) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Antivirus Software Package (Android) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Antivirus Software Package (Other Operating Systems) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Antivirus Software Package (Other Operating Systems) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: Antivirus Software Package (Personal) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: Antivirus Software Package (Personal) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: Antivirus Software Package (Corporate) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: Antivirus Software Package (Corporate) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: Antivirus Software Package (Government) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: Antivirus Software Package (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: Antivirus Software Package (Other End Users) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: Antivirus Software Package (Other End Users) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: North America: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: North America: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: United States: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: United States: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Canada: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Canada: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: Asia Pacific: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: Asia Pacific: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: China: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: China: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Japan: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Japan: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: India: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: India: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: South Korea: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: South Korea: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Australia: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Australia: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: Indonesia: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: Indonesia: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: Others: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: Others: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Europe: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Europe: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Germany: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Germany: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: France: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: France: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: United Kingdom: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: United Kingdom: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Italy: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Italy: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: Spain: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: Spain: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Russia: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: Russia: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Others: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Others: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Latin America: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Latin America: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Brazil: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Brazil: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: Mexico: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: Mexico: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: Others: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: Others: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: Middle East and Africa: Antivirus Software Package Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: Middle East and Africa: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: Global: Antivirus Software Package Industry: SWOT Analysis
  • Figure 79: Global: Antivirus Software Package Industry: Value Chain Analysis
  • Figure 80: Global: Antivirus Software Package Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Antivirus Software Package Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Antivirus Software Package Market Forecast: Breakup by Device (in Million US$), 2023-2028
  • Table 3: Global: Antivirus Software Package Market Forecast: Breakup by Operating System (in Million US$), 2023-2028
  • Table 4: Global: Antivirus Software Package Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 5: Global: Antivirus Software Package Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 6: Global: Antivirus Software Package Market Structure
  • Table 7: Global: Antivirus Software Package Market: Key Players
目次
Product Code: SR112023A2794

Abstract

The global antivirus software package market size reached US$ 4.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 5.0 Billion by 2028, exhibiting a growth rate (CAGR) of 3.4% during 2022-2028.

Antivirus software is a program that protects a computer against malware and cybercriminals. It guards against malicious browser helper objects (BHO), browser hijackers, ransomware, keyloggers, backdoors, rootkits, Trojan horses, worms, malicious layered service providers (LSPs), fraud tools, adware and spyware. Presently, several companies are providing antivirus software packages that scan faster, reduce space consumption, maintain a robust threat library and store malware definitions on the cloud.

The rising dependence on smartphones for conducting digital transactions is increasing the risk of cyber threats. This represents one of the key factors escalating the demand for antivirus software packages to protect against data and security breaches. Apart from this, significant utilization of online banking applications is increasing the installation of antivirus software packages in the banking, financial services and insurance (BFSI) sector to prevent fraudulent activities and ensure secure payment. Moreover, cloud-based antivirus software packages are finding applications in small and medium-sized enterprises (SMEs) as they are convenient and cost-effective. Furthermore, the key players are providing antivirus software packages with real-time malware scanning. They are also offering additional protection against malicious Uniform Resource Locator (URL), scam and phishing attacks, social engineering techniques, advanced persistent threat (APT) and botnet distributed denial-of-service (DDoS) attacks. Besides this, the growing usage of the internet and the growing e-commerce sector on account of the coronavirus disease (COVID-19) outbreak and consequent lockdowns imposed by governing agencies are influencing the market positively.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global antivirus software package market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on device, operating system and end user.

Breakup by Device:

Laptops

Desktops

Others

Breakup by Operating System:

Windows

MAC

Android

Others

Breakup by End User:

Personal

Corporate

Government

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Adaware (Avaquest Group), AhnLab Inc., Avast Software s.r.o., AVG Technologies CZ, Avira Operations GmbH & Co. KG, Bitdefender SRL, BullGuard Limited, F-Secure Oyj, Kaspersky Labs GmbH (Kaspersky Lab Limited), McAfee LLC (TPG Capital and Intel), Microsoft Corporation, Qihoo 360 Technology Co. Ltd., Quick Heal Technologies Ltd. and Symantec Corporation (Broadcom Inc.).

Key Questions Answered in This Report:

  • How has the global antivirus software package market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global antivirus software package market?
  • What are the key regional markets?
  • What is the breakup of the market based on the device?
  • What is the breakup of the market based on the operating system?
  • What is the breakup of the market based on the end user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global antivirus software package market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Antivirus Software Package Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Device

  • 6.1 Laptops
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Desktops
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Operating System

  • 7.1 Windows
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 MAC
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Android
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by End User

  • 8.1 Personal
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Corporate
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Government
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Adaware (Avaquest Group)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 AhnLab Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
    • 14.3.3 Avast Software s.r.o.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
    • 14.3.4 AVG Technologies CZ
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Avira Operations GmbH & Co. KG
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 Bitdefender SRL
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 BullGuard Limited
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
    • 14.3.8 F-Secure Oyj
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
    • 14.3.9 Kaspersky Labs GmbH (Kaspersky Lab Limited)
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 McAfee LLC (TPG Capital and Intel)
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Microsoft Corporation
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis
    • 14.3.12 Qihoo 360 Technology Co. Ltd.
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
    • 14.3.13 Quick Heal Technologies Ltd.
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials
    • 14.3.14 Symantec Corporation (Broadcom Inc.)
      • 14.3.14.1 Company Overview
      • 14.3.14.2 Product Portfolio