世界のスマートイヤーウェアの市場シェア (2022年)：停滞の年だがAppleがリード

2022年の完全ワイヤレスヒアラブル市場では、数量ベースでAppleが38.2%のシェアを示しました。AirPods Pro 2のリリースにもかかわらず、これは2021年の水準から若干低下しています。主に新興市場向けに安価なスマートイヤーデバイスを数多く発表しているXiaomi、BoAtが2位、3位には続いています。

当レポートでは、世界のスマートイヤーウェア (ヒアラブル) の市場を調査し、活躍企業、市場シェア、市場における重要な展開、技術サプライヤーへの提言などをまとめています。

IDC市場シェア

エグゼクティブサマリー

技術サプライヤーへの提言

市場シェア

活躍企業

• Apple
• BoAt
• JBL

市場の状況

• 市場における重要な展開

調査手法

市場の定義

関連調査

This IDC study provides insights into the 2022 hearables market. Apple accounted for 38.2% of the truly wireless hearables market by volume in 2022, slightly lower from 2021 levels despite the release of its AirPods Pro 2. Xiaomi and BoAt followed next, respectively, at second and third place, with a long list of inexpensive smart earwear devices primarily heading for emerging markets. Samsung followed next on the strength of the release of its Galaxy Buds 2 Pro, and JBL rounded out the top 5 with its portfolio of entry-level and midrange devices."Following two years of runaway growth, the smart earwear market has finally reached a point where much of the demand worldwide has been served and the next step is for replacement cycles to kick in," says Ramon T. Llamas, research director with IDC's Wearables team. "Unfortunately, this means many vendors realized significant year-over-year declines. Still, there were pockets of demand to be found, particularly within emerging markets. Going forward, vendors should be wary of how the replacement market shapes up as consumers may seek to upgrade to more feature-rich devices and aspirational brands."

IDC Market Share Figure

Executive Summary

Advice for Technology Suppliers

Market Share

Who Shaped the Year

• Apple
• BoAt
• JBL

Market Context

• Significant Market Developments

Methodology

• Primary Data Sources
• Secondary Sources
• IDC's Worldwide Quarterly Wearable Device Tracker

Market Definition

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