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小売業向け視聴者測定ソリューションの市場規模、シェア、動向分析レポート：コンポーネント別、用途別、最終用途別、地域別、セグメント別予測、2025年～2033年

Retail Audience Measurement Solutions Market Size, Share & Trends Analysis Report By Component (Hardware, Software), By Application (Customer Traffic & Footfall, Queue Management), By End-use, By Region, And Segment Forecasts, 2025 - 2033

出版日
ページ情報
英文 120 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.55円
小売業向け視聴者測定ソリューションの市場規模、シェア、動向分析レポート：コンポーネント別、用途別、最終用途別、地域別、セグメント別予測、2025年～2033年
出版日: 2025年07月17日
発行: Grand View Research
ページ情報: 英文 120 Pages
納期: 2～10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

小売業向け視聴者測定ソリューション市場概要

世界の小売業向け視聴者測定ソリューション市場規模は、2024年に48億6,000万米ドルと推定され、2033年には237億6,000万米ドルに達すると予測され、2025～2033年のCAGRは19.6%で成長すると予測されます。デジタルトランスフォーメーションイニシアチブの採用が増加していること、ビジネスデータの量と複雑性が高まっていることが、市場成長の主要因となっています。

実店舗型小売業者がデータ主導洞察を活用することで、eコマースプラットフォームとより効果的に競争しようとしているため、店舗内分析の需要は近年高まっています。オンライン小売業者は、クリック、ページビュー、スクロールのすべてをモニタリングし、ユーザーの行動を詳細に把握するトラッキングツールの膨大なエコシステムの恩恵を受けています。これとは対照的に、実店舗では従来、顧客がどのように店内を移動し、商品に興味を持ち、購買の意思決定を行うかを把握することができなかりました。このギャップは、先進的なオーディエンス測定技術の採用によって急速に解決されつつあります。コンビニエンスストアは、スマートカメラ、IoTセンサ、ヒートマップ、AI主導のビデオ分析を導入し、来店者数、滞留時間、ゾーン・エンゲージメント、店内コンバージョン率をモニターしています。これらのツールは、何人が入店し、どこで時間を過ごし、何に興味を引かれ、異なるゾーン間をどのように移動するかなど、顧客の行動に関するきめ細かな洞察を生み出します。

リテールメディアネットワーク（RMN）の急速な拡大により、実店舗の環境下でブランドが買い物客とどのようにつながるかが再構築されつつあります。店内のデジタルスクリーン、キオスク、スマートディスプレイが普及するにつれ、小売業者はこれらの広告プラットフォームの効果を証明する必要に迫られています。オーディエンス測定ソリューションは、小売業者がリアルタイムで広告インプレッションを検証し、特定の買い物客の属性や行動と照合できるようにすることで、極めて重要な役割を果たします。これらのツールは、ディスプレイ付近での滞留時間、性別や年齢のプロファイリング、さらには広告露出と売上アップの相関関係など、きめ細かな洞察を記載しています。このレベルの可視化により、リテールメディアは投機的な投資から、パフォーマンス主導のチャネルへと変貌を遂げます。ブランドは、どのクリエイティブ・アセットやロケーションが最も高いROIをもたらすかを評価でき、小売企業はオーディエンスの行動に基づいてコンテンツを動的に調整できます。

スマートストアとエクスペリエンス中心の小売業が重視されるようになり、小売業向け視聴者測定ソリューション産業にとって大きな機会となっています。eコマースが取引中心の小売を支配し続ける中、実店舗は、体験、発見、パーソナライゼーションが来店客数とコンバージョンを促進する没入型環境へと進化しています。コンビニエンスストアでは、インタラクティブなディスプレイ、タッチスクリーン、デジタルキオスク、スマートシェルフ、アンビエント技術などを統合することで、より有意義で記憶に残る方法で買い物客を取り込む動きが加速しています。この変革により、スペースの利用、商品の配置、販促のタイミングに関する意思決定に役立つリアルタイムのオーディエンスデータの必要性が大幅に高まっています。

AI対応カメラ、IoTセンサ、エッジ分析を搭載した小売のオーディエンス測定ソリューションは、足元の通行パターン、滞留時間、年齢や性別内訳、商品への関与、ビジュアルマーチャンダイジングへの反応など、豊富な行動や人口統計学的洞察を把握する上で重要な役割を果たします。これら洞察により、小売業者は店舗レイアウトを継続的に最適化し、関心の高い商品を再配置して視認性を最大化し、デジタルサイネージやキオスクのメッセージングを買い物客のプロファイルや状況に合わせて調整することができます。

米国各地のコンビニエンスストアは、AIの導入に投資し、地域全体で新たな自律型店舗をオープンしています。例えば、2025年6月、ヴェンハブはロサンゼルス国際空港のメトロ・トランジットセンターに24時間365日営業のAI搭載スマートストアを開設することを発表し、旅行・交通ハブ内での自律型小売の重要な一歩を踏み出しました。この店舗は、先進的AI、ロボット工学、コンピュータービジョンを駆使し、完全な無人ショッピングを可能にすることで、旅行者の利便性を高めています。この取り組みは、スピード、パーソナライゼーション、摩擦のない体験を求める消費者の嗜好の変化に合わせて、スマートでデータ主導型の小売業態の採用が拡大していることを反映しています。

さらに、WalmartとAmazonは、自動化と顧客ロイヤルティを高めるため、エージェント型AIとロボティクスの導入を加速させています。両小売企業はインテリジェントシステムを統合し、サプライチェーンの合理化、ショッピングのパーソナライズ、配送時間の短縮を図っています。AIを活用した意思決定や自律的な技術に投資することで、業務効率を高め、顧客体験を向上させることを目指しています。これは、次世代オートメーションとデータ分析によって、インテリジェントで応答性の高い小売エコシステムへ、より広範な産業のシフトを示唆しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 小売業向け視聴者測定ソリューション市場の変数、動向、範囲

  • 市場系統の展望
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 産業の課題
  • 小売業向け視聴者測定ソリューション市場分析ツール
    • 産業分析-ポーターのファイブフォース分析
    • PESTEL分析

第4章 小売業向け視聴者測定ソリューション市場のコンポーネントの展望

  • 小売業向け視聴者測定ソリューション市場シェア（コンポーネント別、2024年と2033年）
  • ハードウェア
  • ソフトウェア
  • サービス

第5章 小売業向け視聴者測定ソリューション市場の用途の展望

  • 小売業向け視聴者測定ソリューション市場シェア（用途別、2024年と2033年）
  • 顧客流入数と来店者数
  • キュー管理
  • 店舗レイアウトとプラングラムの最適化
  • 人口統計と行動プロファイリング
  • その他

第6章 小売業向け視聴者測定ソリューション市場の最終用途の展望

  • 小売業向け視聴者測定ソリューション市場シェア（最終用途別、2024年と2033年）
  • スーパーマーケットとハイパーマーケット
  • コンビニエンスストア
  • デパート
  • 専門店
  • その他

第7章 小売業向け視聴者測定ソリューション市場：地域別、推定・動向分析

  • 小売業向け視聴者測定ソリューション市場シェア（地域別、2024年と2033年）
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 英国
    • ドイツ
    • フランス
    • ポーランド
    • ルーマニア
    • スペイン
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • ブラジル
  • 中東・アフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第8章 競合情勢

  • 企業分類
  • 企業の市場ポジショニング
  • 企業ヒートマップ分析
  • 企業プロファイル/上場企業
    • Advertima
    • Broox Technologies SLU
    • Nielsen
    • Dor Technologies
    • Engagis Pty Ltd
    • Macnica, Inc.
    • AdQuick
    • Kantar
    • Quividi
    • Raydiant（Sightcorp）
    • RetailNext
    • V-Count
    • Walkbase
図表

List of Tables

  • Table 1 Global retail audience measurement solutions market size estimates & forecasts 2021 - 2033 (USD Million)
  • Table 2 Global retail audience measurement solutions market, by region 2021 - 2033 (USD Million)
  • Table 3 Global retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 4 Global retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 5 Global retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 6 Hardware retail audience measurement solutions market, by region 2021 - 2033 (USD Million)
  • Table 7 Software retail audience measurement solutions market, by region 2021 - 2033 (USD Million)
  • Table 8 Services retail audience measurement solutions market, by region 2021 - 2033 (USD Million)
  • Table 9 Customer traffic & footfall retail audience measurement solutions market, by region 2021 - 2033 (USD Million)
  • Table 10 Queue management retail audience measurement solutions market, by region 2021 - 2033 (USD Million)
  • Table 11 Store layout & planogram optimization retail audience measurement solutions market, by region 2021 - 2033 (USD Million)
  • Table 12 Demographic & behavioral profiling retail audience measurement solutions market, by region 2021 - 2033 (USD Million)
  • Table 13 Others retail audience measurement solutions market, by region 2021 - 2033 (USD Million)
  • Table 14 Supermarkets & hypermarkets retail audience measurement solutions market, by region 2021 - 2033 (USD Million)
  • Table 15 Convenience stores retail audience measurement solutions market, by region 2021 - 2033 (USD Million)
  • Table 16 Department stores retail audience measurement solutions market, by region 2021 - 2033 (USD Million)
  • Table 17 Specialty stores retail audience measurement solutions market, by region 2021 - 2033 (USD Million)
  • Table 18 Others retail audience measurement solutions market, by region 2021 - 2033 (USD Million)
  • Table 19 North America retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 20 North America retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 21 North America retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 22 U.S. retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 23 U.S. retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 24 U.S. retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 25 Canada retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 26 Canada retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 27 Canada retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 28 Mexico retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 29 Mexico retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 30 Mexico retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 31 Europe retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 32 Europe retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 33 Europe retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 34 UK retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 35 UK retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 36 UK retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 37 Germany retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 38 Germany retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 39 Germany retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 40 France retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 41 France retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 42 France retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 43 Asia Pacific retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 44 Asia Pacific retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 45 Asia Pacific retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 46 China retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 47 China retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 48 China retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 49 India retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 50 India retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 51 India retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 52 Japan retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 53 Japan retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 54 Japan retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 55 Australia retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 56 Australia retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 57 Australia retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 58 South Korea retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 59 South Korea retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 60 South Korea retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 61 Latin America retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 62 Latin America retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 63 Latin America retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 64 Brazil retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 65 Brazil retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 66 Brazil retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 67 MEA retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 68 MEA retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 69 MEA retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 70 UAE retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 71 UAE retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 72 UAE retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 73 Saudi Arabia retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 74 Saudi Arabia retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 75 Saudi Arabia retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)
  • Table 76 South Africa retail audience measurement solutions market, by component 2021 - 2033 (USD Million)
  • Table 77 South Africa retail audience measurement solutions market, by application 2021 - 2033 (USD Million)
  • Table 78 South Africa retail audience measurement solutions market, by end use 2021 - 2033 (USD Million)

List of Figures

  • Fig. 1 Retail audience measurement solutions market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot, by component
  • Fig. 8 Segment snapshot, by application
  • Fig. 9 Segment snapshot by end use
  • Fig. 10 Competitive landscape snapshot
  • Fig. 11 Retail audience measurement solutions market value, 2021 - 2033 (USD Million)
  • Fig. 12 Retail audience measurement solutions market - Industry value chain analysis
  • Fig. 13 Retail audience measurement solutions market - Market trends
  • Fig. 14 Retail audience measurement solutions market: Porter's analysis
  • Fig. 15 Retail audience measurement solutions market: PESTEL analysis
  • Fig. 16 Retail audience measurement solutions market, by component: Key takeaways
  • Fig. 17 Retail audience measurement solutions market, by component: Market share, 2024 & 2033
  • Fig. 18 Hardware retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 19 Software retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 20 Services retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 21 Retail audience measurement solutions market, by application: Key takeaways
  • Fig. 22 Retail audience measurement solutions market, by application: Market share, 2024 & 2033
  • Fig. 23 Customer traffic & footfall retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 24 Queue management retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 25 Store layout & planogram optimization retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 26 Demographic & behavioral profiling retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 27 Others retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 28 Retail audience measurement solutions market, by end use: Key takeaways
  • Fig. 29 Retail audience measurement solutions market, by end use: Market share, 2024 & 2033
  • Fig. 30 Supermarkets & hypermarkets retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 31 Convenience stores retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 32 Department stores retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 33 Specialty stores retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 34 Others retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 35 Global retail audience measurement solutions market revenue, by region, 2024 & 2033 (USD Million)
  • Fig. 36 North America retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 37 U.S. retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 38 Canada retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 39 Mexico retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 40 Europe retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 41 UK retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 42 Germany retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 43 France retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 44 Poland retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 45 Romania retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 46 Spain retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 47 Asia Pacific retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 48 China retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 49 India retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 50 Japan retail audience measurement solutions Market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 51 Australia retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 52 South Korea retail audience measurement solutions Market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 53 Latin America retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 54 Brazil retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 55 Middle East & Africa retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 56 UAE retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 57 Saudi Arabia retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 58 South Africa retail audience measurement solutions market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 59 Key company categorization
  • Fig. 60 Retail audience measurement solutions market - Key company market share analysis, 2024
  • Fig. 61 Strategic framework
目次
Product Code: GVR-4-68040-678-0

Retail Audience Measurement Solutions Market Summary

The global retail audience measurement solutions market size was estimated at USD 4.86 billion in 2024 and is projected to reach USD 23.76 billion by 2033, growing at a CAGR of 19.6% from 2025 to 2033. The increasing adoption of digital transformation initiatives and the rising volume and complexity of business data are the key factors driving the market growth.

The demand for in-store analytics has risen in recent years, as physical retailers seek to compete more effectively with e-commerce platforms by leveraging data-driven insights. Online retailers benefit from a vast ecosystem of tracking tools that capture detailed user behavior, monitoring every click, page view, and scroll. In contrast, physical stores traditionally lacked visibility into how customers navigate the space, engage with products, or make purchasing decisions. This gap is rapidly being addressed through the adoption of advanced audience measurement technologies. Convenience stores are deploying smart cameras, IoT sensors, heatmaps, and AI-driven video analytics to monitor footfall, dwell time, zone engagement, and in-store conversion rates. These tools generate granular insights into customer behavior, including how many people enter the store, where they spend time, what attracts their attention, and how they move between different zones.

The rapid expansion of retail media networks (RMNs) is reshaping how brands connect with shoppers within physical retail environments. As in-store digital screens, kiosks, and smart displays become more prevalent, retailers are under pressure to prove the effectiveness of these advertising platforms. Audience measurement solutions play a pivotal role by enabling retailers to validate ad impressions in real time and match them to specific shopper demographics and behaviors. These tools offer granular insights such as dwell time near displays, gender and age profiling, and even the correlation between ad exposure and sales uplift. This level of visibility transforms retail media from a speculative investment into a performance-driven channel. Brands can assess which creative assets and locations yield the highest ROI, while retailers can dynamically adjust content based on audience behavior.

The growing emphasis on smart stores and experience-centric retailing is emerging as a major opportunity for the retail audience measurement solutions industry. As e-commerce continues to dominate transactional retail, physical stores are evolving into immersive environments where experience, discovery, and personalization drive footfall and conversion. Convenience stores are increasingly integrating interactive displays, touchscreens, digital kiosks, smart shelves, and ambient technologies to engage shoppers in more meaningful and memorable ways. This transformation significantly increases the need for real-time audience data to inform decisions around space utilization, product placement, and promotional timing.

Retail audience measurement solutions powered by AI-enabled cameras, IoT sensors, and edge analytics play a crucial role in capturing rich behavioral and demographic insights such as foot traffic patterns, dwell time, age and gender breakdowns, product engagement, and response to visual merchandising. These insights allow retailers to continuously optimize store layouts, reposition high-interest products to maximize visibility, and tailor digital signage or kiosk messaging to match the shopper's profile and context.

Convenience Stores stores across the U.S. are investing in implementing AI and opening new autonomous stores across the region. For instance, in June 2025, VenHub announced the launch of a 24/7 AI-powered smart store at the Metro Transit Center at LAX, marking a significant step in autonomous retail within travel and transportation hubs. The store uses advanced AI, robotics, and computer vision to enable fully unattended shopping, enhancing convenience for travelers. This initiative reflects the growing adoption of smart, data-driven retail formats that align with shifting consumer preferences for speed, personalization, and frictionless experiences.

Additionally, Walmart and Amazon are accelerating the adoption of agentic AI and robotics to enhance automation and customer loyalty. Both retailers are integrating intelligent systems to streamline supply chains, personalize shopping, and reduce delivery times. By investing in AI-powered decision-making and autonomous technologies, they aim to boost operational efficiency and improve customer experiences. This signals a broader industry shift toward intelligent, responsive retail ecosystems driven by next-gen automation and data analytics.

Global Retail Audience Measurement Solutions Market Report Segmentation

This report forecasts revenue growths at the global, regional, and country levels and offers qualitative and quantitative analysis of the market trends for each of the segments and sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global retail audience measurement solutions market report based on component, application, end-use, and region:

  • Component Outlook (Revenue, USD Million, 2021 - 2033)
  • Hardware
    • Camera
    • Wi-Fi/Bluetooth beacons
    • Sensors
    • Media Player
    • Others
  • Software
  • Services
  • Application Outlook (Revenue, USD Million, 2021 - 2033)
  • Customer Traffic & Footfall
  • Queue Management
  • Store Layout & Planogram Optimization
  • Demographic & Behavioral Profiling
  • Others
  • End-use Outlook (Revenue, USD Million, 2021 - 2033)
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Department Stores
  • Specialty Stores
  • Others
  • Regional Outlook (Revenue, USD Million, 2021 - 2033)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Poland
    • Romania
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • Latin America
    • Brazil
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. Country-Based Segment Share Calculation
  • 1.8. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Retail Audience Measurement Solutions Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Retail Audience Measurement Solutions Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic landscape
      • 3.3.2.3. Social landscape
      • 3.3.2.4. Technological landscape
      • 3.3.2.5. Environmental landscape
      • 3.3.2.6. Legal landscape

Chapter 4. Retail Audience Measurement Solutions Market Component Outlook

  • 4.1. Retail Audience Measurement Solutions Market, By Component Analysis & Market Share, 2024 & 2033
  • 4.2. Hardware
    • 4.2.1. Hardware market estimates and forecasts, 2021 - 2033 (USD Million)
      • 4.2.1.1. Camera
        • 4.2.1.1.1. Camera market estimates and forecasts, 2021 - 2033 (USD Million)
      • 4.2.1.2. Wi-Fi/Bluetooth Beacons
        • 4.2.1.2.1. Wi-Fi/Bluetooth beacons market estimates and forecasts, 2021 - 2033 (USD Million)
      • 4.2.1.3. Sensors
        • 4.2.1.3.1. Sensors market estimates and forecasts, 2021 - 2033 (USD Million)
      • 4.2.1.4. Media Player
        • 4.2.1.4.1. Media player market estimates and forecasts, 2021 - 2033 (USD Million)
      • 4.2.1.5. Others
        • 4.2.1.5.1. Others market estimates and forecasts, 2021 - 2033 (USD Million)
  • 4.3. Software
    • 4.3.1. Software market estimates and forecasts, 2021 - 2033 (USD Million)
  • 4.4. Services
    • 4.4.1. Services market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 5. Retail Audience Measurement Solutions Market Application Outlook

  • 5.1. Retail Audience Measurement Solutions Market, By Component Analysis & Market Share, 2024 & 2033
  • 5.2. Customer Traffic & Footfall
    • 5.2.1. Customer traffic & footfall market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.3. Queue Management
    • 5.3.1. Queue management market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.4. Store Layout & Planogram Optimization
    • 5.4.1. Store layout & planogram optimization market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.5. Demographic & Behavioral Profiling
    • 5.5.1. Demographic & behavioral profiling market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.6. Others
    • 5.6.1. Others market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 6. Retail Audience Measurement Solutions Market End Use Outlook

  • 6.1. Retail Audience Measurement Solutions Market, By End Use Analysis & Market Share, 2024 & 2033
  • 6.2. Supermarkets & Hypermarkets
    • 6.2.1. Supermarkets & hypermarkets market estimates and forecasts, 2021 - 2033 (USD Million)
  • 6.3. Convenience Stores
    • 6.3.1. Convenience stores market estimates and forecasts, 2021 - 2033 (USD Million)
  • 6.4. Department Stores
    • 6.4.1. Department stores market estimates and forecasts, 2021 - 2033 (USD Million)
  • 6.5. Specialty Stores
    • 6.5.1. Specialty stores market estimates and forecasts, 2021 - 2033 (USD Million)
  • 6.6. Others
    • 6.6.1. Others market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 7. Retail Audience Measurement Solutions Market: Regional Estimates & Trend Analysis

  • 7.1. Retail Audience Measurement Solutions Market Share, By Region, 2024 & 2033 (USD Million)
  • 7.2. North America
    • 7.2.1. North America Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.2.2. U.S.
      • 7.2.2.1. U.S. Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.2.4. Mexico
      • 7.2.4.1. Mexico Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.3. Europe
    • 7.3.1. Europe Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.3.2. UK
      • 7.3.2.1. UK Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.3.3. Germany
      • 7.3.3.1. Germany Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.3.4. France
      • 7.3.4.1. France Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.3.5. Poland
      • 7.3.5.1. Poland Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.3.6. Romania
      • 7.3.6.1. Romania Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.3.7. Spain
      • 7.3.7.1. Spain Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.4.2. China
      • 7.4.2.1. China Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.4.3. India
      • 7.4.3.1. India Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.4.4. Japan
      • 7.4.4.1. Japan Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.4.5. Australia
      • 7.4.5.1. Australia Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.4.6. South Korea
      • 7.4.6.1. South Korea Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.5. Latin America
    • 7.5.1. Latin America Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.5.2. Brazil
      • 7.5.2.1. Brazil Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.6.2. UAE
      • 7.6.2.1. UAE Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.6.3. Saudi Arabia
      • 7.6.3.1. Saudi Arabia Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. South Africa Retail Audience Measurement Solutions Market Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Company Categorization
  • 8.2. Company Market Positioning
  • 8.3. Company Heat Map Analysis
  • 8.4. Company Profiles/Listing
    • 8.4.1. Advertima
      • 8.4.1.1. Participant's Overview
      • 8.4.1.2. Financial Performance
      • 8.4.1.3. Product Benchmarking
      • 8.4.1.4. Strategic Initiatives
    • 8.4.2. Broox Technologies S.L.U.
      • 8.4.2.1. Participant's Overview
      • 8.4.2.2. Financial Performance
      • 8.4.2.3. Product Benchmarking
      • 8.4.2.4. Strategic Initiatives
    • 8.4.3. Nielsen
      • 8.4.3.1. Participant's Overview
      • 8.4.3.2. Financial Performance
      • 8.4.3.3. Product Benchmarking
      • 8.4.3.4. Strategic Initiatives
    • 8.4.4. Dor Technologies
      • 8.4.4.1. Participant's Overview
      • 8.4.4.2. Financial Performance
      • 8.4.4.3. Product Benchmarking
      • 8.4.4.4. Strategic Initiatives
    • 8.4.5. Engagis Pty Ltd
      • 8.4.5.1. Participant's Overview
      • 8.4.5.2. Financial Performance
      • 8.4.5.3. Product Benchmarking
      • 8.4.5.4. Strategic Initiatives
    • 8.4.6. Macnica, Inc.
      • 8.4.6.1. Participant's Overview
      • 8.4.6.2. Financial Performance
      • 8.4.6.3. Product Benchmarking
      • 8.4.6.4. Strategic Initiatives
    • 8.4.7. AdQuick
      • 8.4.7.1. Participant's Overview
      • 8.4.7.2. Financial Performance
      • 8.4.7.3. Product Benchmarking
      • 8.4.7.4. Strategic Initiatives
    • 8.4.8. Kantar
      • 8.4.8.1. Participant's Overview
      • 8.4.8.2. Financial Performance
      • 8.4.8.3. Product Benchmarking
      • 8.4.8.4. Strategic Initiatives
    • 8.4.9. Quividi
      • 8.4.9.1. Participant's Overview
      • 8.4.9.2. Financial Performance
      • 8.4.9.3. Product Benchmarking
      • 8.4.9.4. Strategic Initiatives
    • 8.4.10. Raydiant (Sightcorp)
      • 8.4.10.1. Participant's Overview
      • 8.4.10.2. Financial Performance
      • 8.4.10.3. Product Benchmarking
      • 8.4.10.4. Strategic Initiatives
    • 8.4.11. RetailNext
      • 8.4.11.1. Participant's Overview
      • 8.4.11.2. Financial Performance
      • 8.4.11.3. Product Benchmarking
      • 8.4.11.4. Strategic Initiatives
    • 8.4.12. V-Count
      • 8.4.12.1. Participant's Overview
      • 8.4.12.2. Financial Performance
      • 8.4.12.3. Product Benchmarking
      • 8.4.12.4. Strategic Initiatives
    • 8.4.13. Walkbase
      • 8.4.13.1. Participant's Overview
      • 8.4.13.2. Financial Performance
      • 8.4.13.3. Product Benchmarking
      • 8.4.13.4. Strategic Initiatives