日本のアンチエイジング製品市場規模、シェア、動向分析レポート：製品別、流通チャネル別、セグメント別予測、2025年～2033年

日本のアンチエイジング製品市場動向：

日本のアンチエイジング製品市場規模は2024年に29億1,970万米ドルと推定され、2033年には61億4,730万米ドルに達すると予測され、2025年から2033年までのCAGRは8.9%で成長します。

日本では高齢化が進み、スキンケアを重視する文化が根付いているため、化粧品業界では高度なアンチエイジング・ソリューションに対する需要が高まっています。消費者は、最新のバイオテクノロジーと伝統的な成分に根ざした、効能の高い多機能製品を求めるようになっています。また、長期的な肌の健康、利便性、目に見える結果を優先する男性用グルーミング、性別にとらわれない処方、ミニマリスト的な美容ルーチンへの関心の高まりにより、市場は拡大しています。

日本の美容消費者はスキニマリズムをますます採用するようになっています。スキニマリズムとは、より少ないが効果的な製品を使用し、簡素化されたスキンケア習慣を重視する動向です。このシフトは、不必要なステップを減らしながら目に見える結果をもたらす、高性能で多機能な処方への嗜好の高まりを反映しています。手の込んだマルチステップレジメンの代わりに、ユーザーは現在、肌のバリアの健康、保湿、時間効率の良いアンチエイジングをサポートする必需品に焦点を当てています。例えば、肌ラボの「極潤α化粧水」は、高い保湿力とアンチエイジング効果を併せ持ち、化粧水と保湿液の両方の役割を果たします。

発酵スキンケアは、自然とのつながりや伝統的な健康法に根ざした日本の成長動向です。発酵プロセスは、米ぬか、日本酒、大豆などの天然成分を分解し、その栄養素をより生物学的に利用しやすく、肌に吸収しやすくします。これらの生物活性化合物は、肌のトーンを明るくし、弾力性を向上させ、健康な皮膚マイクロバイオームをサポートするため、特にアンチエイジングに効果的です。SK-IIフェイシャルトリートメントエッセンスは、アミノ酸、ビタミン、ミネラルを豊富に含む発酵酵母エキス「ピテラ」を配合し、輝きのある若々しい肌へと導きます。

不完全さとシンプルさを受け入れるという日本の哲学に根ざした「わびさびの美」は、日本の現代のメイクアップ動向にますます影響を与えています。このアプローチは、大胆でドラマチックなスタイルよりも、洗練されたナチュラルな美を強調し、くすみのない肌、ソフトなチーク、最小限のアイメイク、シアーで控えめなリップカラーなどの特徴を際立たせる。全体的な効果として、個人の自然な外見を隠すのではなく、それを引き立てるエフォートレスなエレガンスがあります。

日本のブランドは、詰め替え可能なパッケージ、生分解性素材、倫理的に調達された植物成分を採用することで、ますます持続可能性を優先しています。また、パラベン、合成香料、その他の有害な可能性のある物質を含まない、クリーンな処方を好む傾向も顕著です。この変化は、生態系への責任と自然との調和という価値観との、より広範な文化的一致を反映しています。例えば、ファンケルのマイルドクレンジングオイルは、防腐剤不使用、環境に配慮したパッケージ、最小限の成分構成となっています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 日本のアンチエイジング製品市場の変数と動向

• 市場イントロダクション
• 浸透と成長の見込みマッピング
• 業界バリューチェーン分析
  • 販売および小売チャネル分析
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 日本のアンチエイジング製品市場：製品推定・動向分析

• 日本のアンチエイジング製品市場（製品別）：主なポイント
• 製品変動分析と市場シェア、2024年と2033年
• 製品別、2021年～2033年
  • フェイシャルセラム
  • 保湿剤、クリーム、ローション
  • アイケア製品
  • 洗顔料と角質除去剤
  • フェイシャルマスク＆ピール
  • 日焼け止めと日焼け防止
  • その他（フェイシャルオイル、リップケア商品など）

第5章 日本のアンチエイジング製品市場：流通チャネルの推定・動向分析

• 日本のアンチエイジング製品市場（流通チャネル別）：主なポイント
• 流通チャネル変動分析と市場シェア、2024年と2033年
• 流通チャネル別、2021年～2033年
  • スーパーマーケットとハイパーマーケット
  • 薬局/ドラッグストア
  • 専門美容店
  • オンライン/Eコマース
  • その他（百貨店等）

第6章 日本のアンチエイジング製品市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2024年（％）
• 企業ヒートマップ分析、2024年
• 戦略マッピング
• 企業プロファイル
  • Kao Corporation
  • Pola Orbis Holdings Inc.
  • Shiseido Co., Ltd.
  • The Procter &Gamble Company
  • Fancl Corporation
  • Decencia Inc.
  • Beiersdorf AG
  • Henkel AG
  • Hada Labo Tokyo
  • DHC Corporation

List of Tables

• Table 1 Japan anti-aging products market: Key market driver analysis
• Table 2 Japan anti-aging products market: Key market restraint analysis
• Table 3 Japan anti-aging products market estimates & forecast, 2021 - 2033, by product (USD Million)
• Table 4 Japan anti-aging facial serum market estimates & forecast, 2021 - 2033 (USD Million)
• Table 5 Japan anti-aging moisturizers, creams & lotions market estimates & forecast, 2021 - 2033 (USD Million)
• Table 6 Japan anti-aging eye care products market estimates & forecast, 2021 - 2033 (USD Million)
• Table 7 Japan anti-aging facial cleanser & exfoliators market estimates & forecast, 2021 - 2033 (USD Million)
• Table 8 Japan anti-aging facial masks & peels market estimates & forecast, 2021 - 2033 (USD Million)
• Table 9 Japan anti-aging sunscreen & sun protection market estimates & forecast, 2021 - 2033 (USD Million)
• Table 10 Japan other anti-aging products market estimates & forecast, 2021 - 2033 (USD Million)
• Table 11 Japan anti-aging products market estimates & forecast, 2021 - 2033, by distribution channel (USD Million)
• Table 12 Japan anti-aging products market estimates & forecast, through supermarkets and hypermarkets, 2021 - 2033 (USD Million)
• Table 13 Japan anti-aging products market estimates & forecast, through pharmacy/drugstores, 2021 - 2033 (USD Million)
• Table 14 Japan anti-aging products market estimates & forecast, through specialty beauty stores, 2021 - 2033 (USD Million)
• Table 15 Japan anti-aging products market estimates & forecast, through online sales channel, 2021 - 2033 (USD Million)
• Table 16 Japan anti-aging products market estimates & forecast, through other distribution channels, 2021 - 2033 (USD Million)
• Table 17 Recent developments & impact analysis, by key market participants
• Table 18 Company market share, 2024 (%)
• Table 19 Company heat map analysis, 2024
• Table 20 Companies implementing key strategies

List of Figures

• Fig. 1 Japan anti-aging products market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Competitive landscape Snapshot
• Fig. 9 Parent industry and Japan anti-aging products market size, 2024 (USD Million)
• Fig. 10 Japan anti-aging products market: Value chain analysis
• Fig. 11 Japan anti-aging products market: Dynamics
• Fig. 12 Japan anti-aging products market: Porter's five forces analysis
• Fig. 13 Japan anti-aging products market, Product type: Key takeaways
• Fig. 14 Japan anti-aging products market: Product type movement analysis, 2024 & 2033 (%)
• Fig. 15 Japan anti-aging facial serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 16 Japan anti-aging moisturizers, creams & lotions market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 17 Japan anti-aging eye care products market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 18 Japan anti-aging facial cleanser & exfoliators market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 19 Japan anti-aging facial masks & peels market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 20 Japan anti-aging sunscreen & sun protection market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 21 Japan other anti-aging products market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 22 Japan anti-aging products market, Distribution Channel: Key takeaways
• Fig. 23 Japan anti-aging products market: Distribution Channel movement analysis, 2024 & 2033 (%)
• Fig. 24 Japan anti-aging products market estimates & forecast, through supermarkets and hypermarkets, 2021 - 2033 (USD Million)
• Fig. 25 Japan anti-aging products market estimates & forecast, through pharmacy/drugstores, 2021 - 2033 (USD Million)
• Fig. 26 Japan anti-aging products market estimates & forecast, through specialty beauty stores, 2021 - 2033 (USD Million)
• Fig. 27 Japan anti-aging products market estimates & forecast, through online /e-commerce, 2021 - 2033 (USD Million)
• Fig. 28 Japan anti-aging products market estimates & forecast, through other distribution channels, 2021 - 2033 (USD Million)
• Fig. 29 Key company categorization
• Fig. 30 Company market share analysis, 2024
• Fig. 31 The strategic framework of the Japan anti-aging products market"

Japan Anti-aging Products Market Trends:

The Japan anti-aging products market size was estimated at USD 2,919.7 million in 2024 and is expected to reach USD 6,147.3 millionby 2033, growing at a CAGR of 8.9% from 2025 to 2033. Japan's aging population and a culturally ingrained emphasis on skincare are driving demand for advanced anti-aging solutions in cosmetic industry. Consumers increasingly seek high-efficacy, multifunctional products rooted in modern biotechnology and traditional ingredients. The market is also expanding due to rising interest in men's grooming, gender-neutral formulations, and minimalist beauty routines, prioritizing long-term skin health, convenience, and visible results.

Japanese beauty consumers increasingly adopt skinimalism, a trend emphasizing simplified skincare routines using fewer but more effective products. This shift reflects a growing preference for high-performance, multi-functional formulations that deliver visible results while reducing unnecessary steps. Instead of elaborate multi-step regimens, users now focus on essentials supporting skin barrier health, hydration, and time-efficient anti-aging. For instance, Hada Labo's Gokujyun Alpha Lotion combines intense hydration with anti-aging benefits, serving as both a toner and moisturizer in one.

Fermented skincare is a growing trend in Japan, rooted in the country's long-standing connection with nature and traditional wellness practices. The fermentation process breaks down natural ingredients like rice bran, sake, and soy, making their nutrients more bioavailable and easier for the skin to absorb. These bioactive compounds help brighten skin tone, improve elasticity, and support a healthy skin microbiome, making them especially effective for anti-aging. A well-known example is the SK-II Facial Treatment Essence, which features Pitera, fermented yeast extract rich in amino acids, vitamins, and minerals that promote radiant, youthful-looking skin.

Wabi-sabi beauty, rooted in the Japanese philosophy of embracing imperfection and simplicity, is increasingly influencing contemporary makeup trends in Japan. This approach emphasizes a refined, natural aesthetic over bold or dramatic styles, highlighting features such as a dewy complexion, soft blush, minimal eye makeup, and sheer, understated lip color. The overall effect is an effortless elegance that enhances an individual's natural appearance rather than concealing it.

Japanese brands increasingly prioritize sustainability by adopting refillable packaging, biodegradable materials, and ethically sourced botanical ingredients. There is also a marked preference for clean formulations free from parabens, synthetic fragrances, and other potentially harmful substances. This shift reflects a broader cultural alignment with the values of ecological responsibility and harmony with nature. For instance, FANCL's Mild Cleansing Oil has a preservative-free formulation, environmentally conscious packaging, and a minimalist ingredient profile.

Japan Anti-aging Products Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Japan anti-aging products market report based on product and distribution channel:

• Product Outlook (Revenue, USD Million, 2021 - 2033)
• Facial Serum
• Moisturizer, Creams, & Lotions
• Eye Care Products
• Facial Cleanser & Exfoliators
• Facial Masks & Peels
• Sunscreen & Sun Protection
• Others (Facial Oil, Lip Care Products, etc.)
• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
• Supermarkets & Hypermarkets
• Pharmacy/Drugstores
• Specialty Beauty Stores
• Online/E-commerce
• Others (Department Stores, etc.)

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Type & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Product Outlook
• 2.3. Distribution Channel Outlook
• 2.4. Competitive Landscape Snapshot

Chapter 3. Japan Anti-Aging Products Market Variables and Trends

• 3.1. Market Introduction
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Sales and Retail Channel Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Japan Anti-Aging Products Market: Product Estimates & Trend Analysis

• 4.1. Japan Anti-Aging Products Market, By Product: Key Takeaways
• 4.2. Product type Movement Analysis & Market Share, 2024 & 2033
• 4.3. Market Estimates & Forecasts, by Product type, 2021 - 2033 (USD Million)
  • 4.3.1. Facial Serum
    • 4.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 4.3.2. Moisturizers, Creams & Lotions
    • 4.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 4.3.3. Eye Care Products
    • 4.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 4.3.4. Facial Cleanser & Exfoliators
    • 4.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 4.3.5. Facial Masks & Peels
    • 4.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 4.3.6. Sunscreen & Sun Protection
    • 4.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 4.3.7. Others (facial Oil, Lip Care Products, etc.)
    • 4.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 5. Japan Anti-Aging Products Market: Distribution Channel Estimates & Trend Analysis

• 5.1. Japan Anti-Aging Products Market, By Distribution Channel: Key Takeaways
• 5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
• 5.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
  • 5.3.1. Supermarkets and Hypermarkets
    • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.3.2. Pharmacy/Drugstores
    • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.3.3. Specialty Beauty Stores
    • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.3.4. Online/ E-commerce
    • 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.3.5. Others (Departmental Stores, etc.)
    • 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. Japan Anti-Aging Products Market: Competitive Analysis

• 6.1. Recent Developments & Impact Analysis by Key Market Participants
• 6.2. Company Categorization
• 6.3. Participant's Overview
• 6.4. Financial performance
• 6.5. Product Benchmarking
• 6.6. Company Market Share Analysis, 2024 (%)
• 6.7. Company Heat Map Analysis, 2024
• 6.8. Strategy Mapping
• 6.9. Company Profiles
  • 6.9.1. Kao Corporation
    • 6.9.1.1. Company Overview
    • 6.9.1.2. Financial performance
    • 6.9.1.3. Service Portfolios
    • 6.9.1.4. Strategic Initiatives
  • 6.9.2. Pola Orbis Holdings Inc.
    • 6.9.2.1. Company Overview
    • 6.9.2.2. Financial performance
    • 6.9.2.3. Service Portfolios
    • 6.9.2.4. Strategic Initiatives
  • 6.9.3. Shiseido Co., Ltd.
    • 6.9.3.1. Company Overview
    • 6.9.3.2. Financial performance
    • 6.9.3.3. Service Portfolios
    • 6.9.3.4. Strategic Initiatives
  • 6.9.4. The Procter & Gamble Company
    • 6.9.4.1. Company Overview
    • 6.9.4.2. Financial performance
    • 6.9.4.3. Service Portfolios
    • 6.9.4.4. Strategic Initiatives
  • 6.9.5. Fancl Corporation
    • 6.9.5.1. Company Overview
    • 6.9.5.2. Financial performance
    • 6.9.5.3. Service Portfolios
    • 6.9.5.4. Strategic Initiatives
  • 6.9.6. Decencia Inc.
    • 6.9.6.1. Company Overview
    • 6.9.6.2. Financial performance
    • 6.9.6.3. Service Portfolios
    • 6.9.6.4. Strategic Initiatives
  • 6.9.7. Beiersdorf AG
    • 6.9.7.1. Company Overview
    • 6.9.7.2. Financial performance
    • 6.9.7.3. Service Portfolios
    • 6.9.7.4. Strategic Initiatives
  • 6.9.8. Henkel AG
    • 6.9.8.1. Company Overview
    • 6.9.8.2. Financial performance
    • 6.9.8.3. Service Portfolios
    • 6.9.8.4. Strategic Initiatives
  • 6.9.9. Hada Labo Tokyo
    • 6.9.9.1. Company Overview
    • 6.9.9.2. Financial performance
    • 6.9.9.3. Service Portfolios
    • 6.9.9.4. Strategic Initiatives
  • 6.9.10. DHC Corporation
    • 6.9.10.1. Company Overview
    • 6.9.10.2. Financial performance
    • 6.9.10.3. Service Portfolios
    • 6.9.10.4. Strategic Initiatives