米国のアンチエイジング製品市場規模、シェア、動向分析レポート：製品別、流通チャネル別、セグメント別予測、2025年～2033年

米国のアンチエイジング製品市場動向：

米国のアンチエイジング製品市場規模は2024年に140億5,000万米ドルと推計され、2033年には274億4,000万米ドルに達すると予測され、2025年から2033年までのCAGRは8.0%で成長します。

この市場を牽引しているのは、目に見えて長期的な効果をもたらす高機能スキンケアソリューションに対する需要の高まりです。消費者は特に、小じわ、しわ、肌の弾力性をターゲットにした製品に注目しており、アンチエイジング効果と肌の健康全般を兼ね備えた高度な処方への関心が高まっています。

レチノイド、ペプチド、ヒアルロン酸、抗酸化物質など、肌のキメを整え、コラーゲンの生成を促進するとされる強力な成分を含む製品が強く支持されています。クリーンビューティーも大きな動向で、多くの消費者が、天然、オーガニック、無害の成分や、持続可能で環境に優しいパッケージングを特徴とするアンチエイジング製品を選んでいます。2023年に米国全土で実施された調査によると、回答者の63%が、肌にも地球にも良い天然成分のスキンケア製品を求めています。

加えて、高齢化、可処分所得の増加、ソーシャルメディアやインフルエンサーを通じた意識の高まりも市場を牽引しています。スキンケア診断や個人に合わせたレジメンの技術的進歩も、消費者の嗜好を形成しています。男性のグルーミングとウェルネス文化の台頭は、市場人口を拡大しています。さらに、eコマースプラットフォームを通じた容易なアクセスが、全国的に製品の普及を加速させています。

消費者インサイトと調査

上記のデータによると、肌の問題としてのシワに対する懸念は、年齢とともに大幅に増加します。18～29歳ではシワを気にする人は20%に過ぎないが、30～44歳では26%に上昇します。45～64歳では37％に跳ね上がり、65歳以上では47％とピークに達します。この動向は、加齢が肌の老化の目に見える兆候に対する意識の高まりと関心の高さに直結していることを浮き彫りにしています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 米国のアンチエイジング製品市場の変数と動向

• 市場イントロダクション
• 浸透と成長の見込みマッピング
• 業界バリューチェーン分析
  • 予約チャネルの分析と動向
• 規制の枠組み
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 米国のアンチエイジング製品市場：製品の推定・動向分析

• 米国のアンチエイジング製品市場（製品別）：主なポイント
• 製品の変動分析と市場シェア、2024年と2033年
• 製品別、2021年～2033年
  • フェイシャルセラム
  • 保湿剤、クリーム、ローション
  • アイケア製品
  • 洗顔料と角質除去剤
  • フェイシャルマスク＆ピール
  • 日焼け止めと日焼け防止
  • その他（フェイシャルオイル、リップケア商品など）

第5章 米国のアンチエイジング製品市場：流通チャネルの推定・動向分析

• 米国のアンチエイジング製品市場（流通チャネル別）：主なポイント
• 流通チャネルの変動分析と市場シェア、2024年と2033年
• 流通チャネル別、2021年～2033年
  • スーパーマーケットとハイパーマーケット
  • 薬局/ドラッグストア
  • 専門美容店
  • オンライン/Eコマース
  • その他

第6章 米国のアンチエイジング製品市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2024年（％）
• 企業ヒートマップ分析、2024年
• 戦略マッピング
• 企業プロファイル
  • Procter &Gamble
  • Johnson &Johnson
  • Estee Lauder Inc.
  • L'Oreal Group.
  • Unilever
  • Shiseido Company
  • Beiersdorf AG.
  • PMD Beauty（Age Sciences Inc.）
  • ZO Skin Health, Inc
  • Avon Products, Inc.

List of Tables

• Table 1. U.S. anti-aging products market: Key market driver analysis
• Table 2. U.S. anti-aging products market: Key market restraint analysis
• Table 3. U.S. anti-aging products market estimates & forecast, 2021 - 2033, by product (USD Million)
• Table 4. U.S. facial serum market estimates & forecast, 2021 - 2033 (USD Million)
• Table 5. U.S. moisturizer, creams, & lotions market estimates & forecast, 2021 - 2033 (USD Million)
• Table 6. U.S. eye care products market estimates & forecast, 2021 - 2033 (USD Million)
• Table 7. U.S. facial cleanser & exfoliators market estimates & forecast, 2021 - 2033 (USD Million)
• Table 8. U.S. facial masks & peels market estimates & forecast, 2021 - 2033 (USD Million)
• Table 9. U.S. sunscreen & sun protection market estimates & forecast, 2021 - 2033 (USD Million)
• Table 10. Other anti-aging products market estimates & forecast, 2021 - 2033 (USD Million)
• Table 11. U.S. anti-aging products market estimates & forecast, 2021 - 2033, by distribution channel (USD Million)
• Table 12. U.S. anti-aging products market estimates & forecasts through supermarkets & hypermarkets, 2021 - 2033 (USD Million)
• Table 13. U.S. anti-aging products market estimates & forecasts through pharmacy/drugstores, 2021 - 2033 (USD Million)
• Table 14. U.S. anti-aging products market estimates & forecasts through specialty beauty stores, 2021 - 2033 (USD Million)
• Table 15. U.S. anti-aging products market estimates & forecasts through online/e-commerce channels, 2021 - 2033 (USD Million)
• Table 16. U.S. anti-aging products market estimates & forecasts through other sales channels, 2021 - 2033 (USD Million)
• Table 17. Recent developments & impact analysis, by key market participants
• Table 18. Company market share, 2024 (%)
• Table 19. Company heat map analysis, 2024
• Table 20. Companies implementing key strategies

List of Figures

• Fig. 1 U.S. anti-aging products market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Competitive landscape Snapshot
• Fig. 9 Parent industry and U.S. anti-aging products market size, 2024 (USD Million)
• Fig. 10 U.S. anti-aging products market: Value chain analysis
• Fig. 11 U.S. anti-aging products market: Dynamics
• Fig. 12 U.S. anti-aging products market: Porter's five forces analysis
• Fig. 13 U.S. anti-aging products market, Product type: Key takeaways
• Fig. 14 U.S. anti-aging products market: Product type movement analysis, 2024 & 2033 (%)
• Fig. 15 U.S. facial serum market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 16 U.S. moisturizer, creams, & lotions market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 17 U.S. eye care products market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 18 U.S. facial cleanser & exfoliators market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 19 U.S. facial masks & peels market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 20 U.S. sunscreen & sun protection market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 21 Other anti-aging products market estimates & forecast, 2021 - 2033 (USD Million)
• Fig. 22 U.S. anti-aging products market, Distribution Channel: Key takeaways
• Fig. 23 U.S. anti-aging products market: Distribution Channel movement analysis, 2024 & 2033 (%)
• Fig. 24 U.S. anti-aging products market estimates & forecasts through supermarkets & hypermarkets, 2021 - 2033 (USD Million)
• Fig. 25 U.S. anti-aging products market estimates & forecasts through pharmacy/drugstores, 2021 - 2033 (USD Million)
• Fig. 26 U.S. anti-aging products market estimates & forecasts through specialty beauty stores, 2021 - 2033 (USD Million)
• Fig. 27 U.S. anti-aging products market estimates & forecasts through online/e-commerce channels, 2021 - 2033 (USD Million)
• Fig. 28 U.S. anti-aging products market estimates & forecasts through other sales channels, 2021 - 2033 (USD Million)
• Fig. 29 Key company categorization
• Fig. 30 Company market share analysis, 2024
• Fig. 31 The strategic framework of the U.S. anti-aging products market

U.S. Anti-aging Products Market Trends:

The U.S. anti-aging products market size was estimated at USD 14.05 billion in 2024 and is projected to reach USD 27.44 billion by 2033, growing at a CAGR of 8.0% from 2025 to 2033. The market is driven by an increasing demand for high-performance skincare solutions that offer visible, long-term results. Consumers are particularly focused on products that target fine lines, wrinkles, and skin elasticity, with a growing interest in advanced formulations that combine anti-aging benefits with overall skin health.

There's a strong preference for products that contain potent ingredients such as retinoids, peptides, hyaluronic acid, and antioxidants, which are believed to improve skin texture and promote collagen production. Clean beauty is also a major trend, with many consumers opting for anti-aging products that feature natural, organic, and non-toxic ingredients, as well as sustainable and eco-friendly packaging. According to a survey conducted across the U.S. in 2023, 63% of the respondents seek skin care products with natural ingredients that are good for their skin and the planet.

In addition, the market is also driven by the aging population, increased disposable income, and heightened awareness through social media and influencers. Technological advancements in skincare diagnostics and personalized regimens are also shaping consumer preferences. The rise of men's grooming and wellness culture is expanding the market demographic. Moreover, easy accessibility through e-commerce platforms is accelerating product adoption nationwide.

Consumer Insights & Surveys

The above data indicates that concerns about wrinkles as a skin issue increase significantly with age. Only 20% of individuals aged 18-29 report wrinkles as a concern, while this rises to 26% in the 30-44 age group. The percentage jumps to 37% among those aged 45-64 and peaks at 47% in the 65 and above category. This trend highlights how aging directly correlates with heightened awareness and concern about visible signs of skin aging.

U.S. Anti-aging Products Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. anti-aging products market report based on the product, and distribution channel:

• Product Outlook (Revenue, USD Million, 2021 - 2033)
• Facial Serum
• Moisturizer, Creams, & Lotions
• Eye Care Products
• Facial Cleanser & Exfoliators
• Facial Masks & Peels
• Sunscreen & Sun Protection
• Others (Facial Oil, Lip Care Products, etc.)
• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
• Supermarkets & Hypermarkets
• Pharmacy/Drugstores
• Specialty Beauty Stores
• Online/E-commerce
• Others

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Type s & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Product Outlook
• 2.3. Distribution Channel Outlook
• 2.4. Competitive Landscape Snapshot

Chapter 3. U.S. Anti-Aging Products Market Variables and Trends

• 3.1. Market Introduction
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Booking Channel Analysis & Trends
• 3.4. Regulatory Framework
• 3.5. Market Dynamics
  • 3.5.1. Market Driver Analysis
  • 3.5.2. Market Restraint Analysis
  • 3.5.3. Market Opportunities
  • 3.5.4. Market Challenges
• 3.6. Industry Analysis Tools
  • 3.6.1. Porter's Five Forces Analysis
• 3.7. Market Entry Strategies

Chapter 4. U.S. Anti-Aging Products Market: Product Estimates & Trend Analysis

• 4.1. U.S. Anti-Aging Products Market, By Product: Key Takeaways
• 4.2. Product type Movement Analysis & Market Share, 2024 & 2033
• 4.3. Market Estimates & Forecasts, by Product type, 2021 - 2033 (USD Million)
  • 4.3.1. Facial Serum
    • 4.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 4.3.2. Moisturizer, Creams, & Lotions
    • 4.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 4.3.3. Eye Care Products
    • 4.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 4.3.4. Facial Cleanser & Exfoliators
    • 4.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 4.3.5. Facial Masks & Peels
    • 4.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 4.3.6. Sunscreen & Sun Protection
    • 4.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 4.3.7. Others (Facial Oil, Lip Care Products, etc.)
    • 4.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 5. U.S. Anti-Aging Products Market: Distribution Channel Estimates & Trend Analysis

• 5.1. U.S. Anti-Aging Products Market, By Distribution Channel: Key Takeaways
• 5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
• 5.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
  • 5.3.1. Supermarkets & Hypermarkets
    • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.3.2. Pharmacy/Drugstores
    • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.3.3. Specialty Beauty Stores
    • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.3.4. Online/E-commerce
    • 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.3.5. Others
    • 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. U.S. Anti-Aging Products Market: Competitive Analysis

• 6.1. Recent Developments & Impact Analysis by Key Market Participants
• 6.2. Company Categorization
• 6.3. Participant's Overview
• 6.4. Financial performance
• 6.5. Product Benchmarking
• 6.6. Company Market Share Analysis, 2024 (%)
• 6.7. Company Heat Map Analysis, 2024
• 6.8. Strategy Mapping
• 6.9. Company Profiles
  • 6.9.1. Procter & Gamble
    • 6.9.1.1. Company Overview
    • 6.9.1.2. Financial performance
    • 6.9.1.3. Service Portfolios
    • 6.9.1.4. Strategic Initiatives
  • 6.9.2. Johnson & Johnson
    • 6.9.2.1. Company Overview
    • 6.9.2.2. Financial performance
    • 6.9.2.3. Service Portfolios
    • 6.9.2.4. Strategic Initiatives
  • 6.9.3. Estee Lauder Inc.
    • 6.9.3.1. Company Overview
    • 6.9.3.2. Financial performance
    • 6.9.3.3. Service Portfolios
    • 6.9.3.4. Strategic Initiatives
  • 6.9.4. L'Oreal Group.
    • 6.9.4.1. Company Overview
    • 6.9.4.2. Financial performance
    • 6.9.4.3. Service Portfolios
    • 6.9.4.4. Strategic Initiatives
  • 6.9.5. Unilever
    • 6.9.5.1. Company Overview
    • 6.9.5.2. Financial performance
    • 6.9.5.3. Service Portfolios
    • 6.9.5.4. Strategic Initiatives
  • 6.9.6. Shiseido Company
    • 6.9.6.1. Company Overview
    • 6.9.6.2. Financial performance
    • 6.9.6.3. Service Portfolios
    • 6.9.6.4. Strategic Initiatives
  • 6.9.7. Beiersdorf AG.
    • 6.9.7.1. Company Overview
    • 6.9.7.2. Financial performance
    • 6.9.7.3. Service Portfolios
    • 6.9.7.4. Strategic Initiatives
  • 6.9.8. PMD Beauty (Age Sciences Inc.)
    • 6.9.8.1. Company Overview
    • 6.9.8.2. Financial performance
    • 6.9.8.3. Service Portfolios
    • 6.9.8.4. Strategic Initiatives
  • 6.9.9. ZO Skin Health, Inc
    • 6.9.9.1. Company Overview
    • 6.9.9.2. Financial performance
    • 6.9.9.3. Service Portfolios
    • 6.9.9.4. Strategic Initiatives
  • 6.9.10. Avon Products, Inc.
    • 6.9.10.1. Company Overview
    • 6.9.10.2. Financial performance
    • 6.9.10.3. Service Portfolios
    • 6.9.10.4. Strategic Initiatives