日本のオフィス用品市場規模、シェア、動向分析レポート：製品別、流通チャネル別、最終用途別、地域別、セグメント予測、2025年～2030年

日本のオフィス用品市場規模と動向：

日本のオフィス用品市場規模は2024年に52億6,000万米ドルと推計され、2025年から2030年にかけてCAGR 1.4%で成長すると予測されています。

東京や大阪など日本の主要都市におけるオフィススペースの建て替えと拡張が、オフィス用品の需要を大きく牽引しています。グレードAオフィスの新規開発が増加し、テナントの活動が回復するにつれて、必要不可欠なワークプレイス備品へのニーズもそれに応じて高まっています。

この動向は、コワーキング・スペースの急増や、職場環境を最適化するために近代的、人間工学的、スペース効率的なオフィス・ソリューションを求める中小企業や新興企業の急増によってさらに支えられています。外食産業や接客業におけるオフィス用品の需要は、さらなる商業的成長を支えています。デジタルトランスフォーメーションと職場の近代化を目指す政府の取り組みが、多機能でデジタル対応のオフィス用品への投資を組織に促し、市場の成長を後押ししています。

リモートワークやハイブリッドワークモデルの広範な採用も重要な起爆剤となっています。複数の日本企業が柔軟な勤務形態を採用しているため、多機能で人間工学に基づいた、技術的に統合されたオフィス用品への需要が高まっています。ホワイトボード、プロジェクター、アプリと連動した文房具などの製品は、自宅でも会社でも生産的で適応性の高いワークスペースをサポートするために、ますます求められるようになっています。このようなデジタルで柔軟な環境へのシフトは、テクノロジーを核とした幅広い革新的なオフィスソリューションを必要としています。.

輸出の増加は、日本の製造業が世界的に拡大し、生産、収益、そして環境にやさしく技術的に統合された製品を含むオフィス用品の革新を後押ししていることを示しています。日本の財務省によると、日本のオフィス用品・文房具の輸出は、1月の～8,787万米ドル（128億2,587万円）から、2024年2月には～1億99万米ドル（151億183万円）に増加しました。これは、歴史的に変動が激しい輸出市場において、最近の成長を示しています。この成長は、業界の信頼、持続可能性の動向、紙や筆記具などの関連分野を支え、さらなる市場開拓を促進します。

持続可能性と環境意識は、市場情勢を形成する顕著な要因です。資源保護を重視する日本の文化は、環境に優しい慣行を促進する政府の政策と相まって、リサイクル可能で生分解性があり、持続可能な方法で調達されたオフィス用品の需要を促進しています。企業は、再生可能エネルギーの利用や廃棄物削減技術など、環境に配慮した製造方法を採用する傾向を強めており、環境に配慮した選択肢を求める消費者の嗜好に沿った製品を提供するようになっています。このような持続可能性への注目は、ブランド・ロイヤルティを高め、プレミアム製品の開発を支えています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 日本のオフィス用品市場の変数、動向、範囲

• 市場系統の見通し
  • 親市場の見通し
  • 関連市場見通し
• 業界バリューチェーン分析
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 業界の課題
  • 業界の機会
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 日本のオフィス用品市場：製品推定・動向分析

• 日本オフィス用品市場、製品：主なポイント
• 製品変動分析と市場シェア、2025年と2030年
• 製品別、2018年～2030年
  • 紙製品
  • 筆記具
  • 充填用品
  • デスク用品
  • 製本用品
  • その他

第5章 日本のオフィス用品市場：流通チャネルの推定・動向分析

• 日本のオフィス用品市場の流通チャネル：主なポイント
• 流通チャネル変動分析と市場シェア、2024年と2030年
• 流通チャネル別、2018年～2030年
  • オフライン
  • オンライン

第6章 日本のオフィス用品市場：最終用途の推定・動向分析

• 日本のオフィス用品市場の最終用途：主なポイント
• 最終用途変動分析と市場シェア、2024年と2030年
• 用途別、2018年～2030年
  • 企業
  • 教育機関
  • 病院
  • ホテル
  • その他

第7章 日本のオフィス用品市場-競合情勢

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 企業市場シェア、2024年
• 企業ヒートマップ/ポジショニング分析
• 戦略マッピング
• 企業プロファイル
  • KOKUYO Co.,Ltd.
  • Pentel
  • 3M
  • Newell Brands
  • Faber-Castell
  • BIC
  • ACCO Brands

List of Tables

• Table 1 Japan office supplies market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 2 Japan office supplies market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 3 Japan office supplies market estimates and forecast, by end use, 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Japan office supplies market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Product segment snapshot
• Fig. 8 Distribution channel segment snapshot
• Fig. 9 End use segment snapshot
• Fig. 10 Competitive landscape snapshot
• Fig. 11 Japan office supplies market value, 2024 (USD Million)
• Fig. 12 Japan office supplies market - Industry value chain analysis
• Fig. 13 Japan office supplies market dynamics
• Fig. 14 Japan office supplies market: Porter's analysis
• Fig. 15 Japan office supplies market, by product: Key takeaways
• Fig. 16 Japan office supplies market, by product: Market share, 2024 & 2030
• Fig. 17 Paper supplies market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 18 Notebooks and notepads market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 19 Printing paper market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 20 Others market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 21 Writing supplies market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 22 Pens & pencils market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 23 Highlighters & markers market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 24 Others market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 25 Filling supplies market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 26 File folders market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 27 Envelopes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 28 Others market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 29 Desk supplies market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 30 Desk & drawer organizer market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 31 Paperweights & stamp pads market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 32 Others market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 33 Other products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 34 Japan office supplies market, by distribution channel: Key takeaways
• Fig. 35 Japan office supplies market, by distribution channel: Market share, 2024 & 2030
• Fig. 36 Offline distribution market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 37 Online distribution market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 38 Japan office supplies market, by end use: Key takeaways
• Fig. 39 Japan office supplies market, by end use: Market share, 2024 & 2030
• Fig. 40 Corporate market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 41 Educational institutes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 42 Hospitals market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 43 Hotels market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 44 Other end users market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 Key company categorization
• Fig. 46 Strategic framework

Japan Office Supplies Market Size & Trends:

The Japan office supplies market size was estimated at USD 5.26 billion in 2024 and is projected to grow at a CAGR of 1.4% from 2025 to 2030. The rebuilding and expansion of office spaces in major Japanese cities such as Tokyo and Osaka are significantly driving the demand for office supplies. As new Grade A office developments increase and tenant activity rebounds, the need for essential workplace equipment grows correspondingly.

This trend is further supported by a surge in co-working spaces and the proliferation of SMEs and startups, which seek modern, ergonomic, and space-efficient office solutions to optimize their working environments. The demand for office supplies in foodservice and hospitality sectors have supported further commercial growth. Government initiatives aimed at digital transformation and workplace modernization are encouraging organizations to invest in multifunctional and digital-ready office products, thereby fueling market growth.

The widespread adoption of remote and hybrid work models is another critical catalyst. With several Japanese companies embracing flexible work arrangements, there is heightened demand for multifunctional, ergonomic, and technologically integrated office supplies. Products such as whiteboards, projectors, and app-connected stationery are increasingly sought after to support productive and adaptable workspaces both at home and in corporate settings. This shift toward digital and flexible environments necessitates a broad range of innovative office solutions, positioning technology as a core driver. .

Rising exports indicate Japanese manufacturers are expanding globally, boosting production, revenues, and innovation in office supplies, including eco-friendly and tech-integrated products. According to the Japanese Ministry of Finance, Japan's exports of office and stationery supplies increased to ~USD 100.99 million (JPY 15,101.83 million) in February 2024, up from ~USD 87.87 million (JPY 12,825.87 million) in January. This indicates recent growth within a historically fluctuating export market. This growth supports industry confidence, sustainability trends, and related segments such as paper and writing instruments, fostering further market development.

Sustainability and environmental consciousness are prominent factors shaping the market landscape. Japan's cultural emphasis on resource conservation, coupled with government policies promoting eco-friendly practices, is fostering demand for recyclable, biodegradable, and sustainably sourced office supplies. Companies are increasingly adopting green manufacturing practices, including the use of renewable energy and waste reduction techniques, aligning product offerings with consumer preferences for environmentally responsible options. This focus on sustainability enhances brand loyalty and supports premium product development.

Japan Office Supplies Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Japan office supplies market report based on product, distribution channel, and end use:

• Product Outlook (Revenue, USD Million, 2018 - 2030)
• Paper Supplies
  • Notebooks and Notepads
  • Printing Paper
  • Others
• Writing Supplies
  • Pens & Pencils
  • Highlighters & Markers
  • Others
• Filling Supplies
  • File Folders
  • Envelopes
  • Others
• Desk Supplies
  • Desk & Drawer Organizer
  • Paperweights & Stamp Pads
  • Others
• Binding Supplies
• Others
• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• Offline
• Online
• End Use Outlook (Revenue, USD Million, 2018 - 2030)
• Corporate
• Educational Institutes
• Hospitals
• Hotels
• Others

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Japan Office Supplies Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Japan Office Supplies Market: Product Estimates & Trend Analysis

• 4.1. Japan Office Supplies Market Product: Key Takeaways
• 4.2. Product Movement Analysis & Market Share, 2025 & 2030
• 4.3. Japan Office Supplies Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
  • 4.3.1. Paper Supplies
    • 4.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 4.3.1.2. Notebooks and Notepads
      • 4.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 4.3.1.3. Printing Paper
      • 4.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 4.3.1.4. Others
      • 4.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 4.3.2. Writing Supplies
    • 4.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 4.3.2.2. Pens & Pencils
      • 4.3.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 4.3.2.3. Highlighters & Markers
      • 4.3.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 4.3.2.4. Others
      • 4.3.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 4.3.3. Filling Supplies
    • 4.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 4.3.3.2. File Folders
      • 4.3.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 4.3.3.3. Envelopes
      • 4.3.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 4.3.3.4. Others
      • 4.3.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 4.3.4. Desk Supplies
    • 4.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 4.3.4.2. Desk & Drawer Organizer
      • 4.3.4.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 4.3.4.3. Paperweights & Stamp Pads
      • 4.3.4.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 4.3.4.4. Others
      • 4.3.4.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 4.3.5. Binding Supplies
    • 4.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 4.3.6. Others
    • 4.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 5. Japan Office Supplies Market: Distribution Channel Estimates & Trend Analysis

• 5.1. Japan Office Supplies Market Distribution Channel: Key Takeaways
• 5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
• 5.3. Japan Office Supplies Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
  • 5.3.1. Offline
    • 5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.3.2. Online
    • 5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 6. Japan Office Supplies Market: End Use Estimates & Trend Analysis

• 6.1. Japan Office Supplies Market End Use: Key Takeaways
• 6.2. End Use Movement Analysis & Market Share, 2024 & 2030
• 6.3. Japan Office Supplies Market Estimates & Forecast, By End Use, 2018 to 2030 (USD Million)
  • 6.3.1. Corporate
    • 6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.3.2. Educational Institutes
    • 6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.3.3. Hospitals
    • 6.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.3.4. Hotels
    • 6.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.3.5. Others
    • 6.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 7. Japan Office Supplies Market - Competitive Landscape

• 7.1. Recent Developments & Impact Analysis by Key Market Participants
• 7.2. Company Categorization
• 7.3. Company Market Share, 2024
• 7.4. Company Heat Map/ Positioning Analysis
• 7.5. Strategy Mapping
• 7.6. Company Profiles
  • 7.6.1. KOKUYO Co.,Ltd.
    • 7.6.1.1. Company Overview
    • 7.6.1.2. Financial Performance
    • 7.6.1.3. Product Benchmarking
    • 7.6.1.4. Strategic Initiatives
  • 7.6.2. Pentel
    • 7.6.2.1. Company Overview
    • 7.6.2.2. Financial Performance
    • 7.6.2.3. Product Benchmarking
    • 7.6.2.4. Strategic Initiatives
  • 7.6.3. 3M
    • 7.6.3.1. Company Overview
    • 7.6.3.2. Financial Performance
    • 7.6.3.3. Product Benchmarking
    • 7.6.3.4. Strategic Initiatives
  • 7.6.4. Newell Brands
    • 7.6.4.1. Company Overview
    • 7.6.4.2. Financial Performance
    • 7.6.4.3. Product Benchmarking
    • 7.6.4.4. Strategic Initiatives
  • 7.6.5. Faber-Castell
    • 7.6.5.1. Company Overview
    • 7.6.5.2. Financial Performance
    • 7.6.5.3. Product Benchmarking
    • 7.6.5.4. Strategic Initiatives
  • 7.6.6. BIC
    • 7.6.6.1. Company Overview
    • 7.6.6.2. Financial Performance
    • 7.6.6.3. Product Benchmarking
    • 7.6.6.4. Strategic Initiatives
  • 7.6.7. ACCO Brands
    • 7.6.7.1. Company Overview
    • 7.6.7.2. Financial Performance
    • 7.6.7.3. Product Benchmarking
    • 7.6.7.4. Strategic Initiatives