プライベートブランド化粧品の世界市場：市場規模・シェア・動向分析 (製品別・種類別・最終用途別・流通チャネル別・地域別)、セグメント別予測 (2025年～2030年)

プライベートブランド化粧品市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のプライベートブランド化粧品の市場規模は2030年までに143億9,000万米ドルに達すると予測され、2025年から2030年までのCAGRは5.2％で成長すると予測されています。

今日の消費者は情報通であり、入手しやすい価格で高品質の製品を求めています。プライベートブランドは多くの場合、既存メーカーとの提携によって開発され、レガシーブランドに匹敵する、時にはより優れた代替品を、より競争力のある価格帯で提供することによって、こうした期待に応えることに成功しています。このような品質と手頃な価格の組み合わせが、世界中でプライベートブランド化粧品の需要が高まっている主な要因の一つです。

さらに、現代の消費者はもはや画一的なソリューションでは満足せず、個人の価値観や肌タイプ、ライフスタイルに共鳴する製品を求めています。プライベートブランドは、こうした進化する需要に迅速に対応する敏捷性を備えており、クリーンで持続可能な処方からジェンダーニュートラルなパッケージングまで、現在の美容動向を反映した、トレンド主導型の包括的かつ革新的な製品を発売しています。

小売業者もまた、プライベートブランド化粧品を高める上で極めて重要な役割を果たしています。製品開発、パッケージング、マーケティングをより自由にコントロールできるようになったことで、小売業者は顧客ロイヤルティとブランド差別化を促進する独自のビューティーラインを構築できるようになりました。さらに、製造技術やサプライチェーンの効率化の進歩により、参入障壁が大幅に下がったため、プライベートブランドは、高額な値札をつけずに、贅沢な美的感覚とプレミアム品質の処方を提供できるようになりました。

eコマースと消費者直販チャネルの台頭は、プライベートブランド化粧品の認知度とアクセシビリティをさらに高めています。デジタル・プラットフォームは、ブランドが消費者と直接関わり、貴重なフィードバックを集め、市場動向に迅速に対応することを可能にします。ソーシャル・メディアのインフルエンサーや美容愛好家も、新興のプライベートブランド製品を頻繁に支持し、その品質と信憑性を世界のオーディエンスに示すため、認知形成に役立っています。

プライベートブランド化粧品市場：分析概要

• スキンケア分野は2024年に最大の市場収益シェアを占めましたが、これはパーソナライズされた効能の高い製品を求める消費者需要の高まりと、肌の健康に対する意識の高まりによるものです。また、プライベートブランドは、手頃な価格でありながらプレミアム品質の代替スキンケアを提供し、市場シェアを押し上げました。
• 種類別では、清潔で持続可能な美容ソリューションに対する消費者の嗜好の高まりにより、オーガニック/天然セグメントが2024年に最大の市場収益シェアを占めました。健康志向の高まりと環境に優しい成分への需要が、このセグメントの成長をさらに促進しました。
• 最終用途別では、美容動向と購買決定に対する影響力の強さから、女性セグメントが2024年に最大の市場収益シェアを占めました。費用対効果が高く、カスタマイズされた化粧品ソリューションへの関心の高まりも、この大きな市場シェアを支えています。
• 流通チャネル別では、消費者が店頭での製品テストと即時購入を好むため、オフライン・セグメントが2024年に大きな市場シェアを占めました。スーパーマーケット、ドラッグストア、専門店におけるプライベートブランド化粧品の存在感が強く、オフライン市場の売上をさらに押し上げました。

目次

第1章 分析方法・範囲

第2章 エグゼクティブサマリー

第3章 プライベートブランド化粧品市場：変動要因・傾向・範囲

• 市場連関の見通し
  • 関連市場の見通し
• 浸透・成長見通し：マッピング
• 業界のバリューチェーン分析
  • 原材料の動向
  • 利益率分析
• 市場力学
  • 市場促進要因の分析
  • 市場抑制要因の分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 プライベートブランド化粧品市場：消費者行動分析

• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者の製品採用状況
• 観察と推奨事項

第5章 プライベートブランド化粧品市場：製品別の推定・動向分析

• プライベートブランド化粧品市場：主なポイント、製品別
• 変動分析と市場シェア：製品別 (2024年・2030年)
• 製品別 (2018～2030年)
  • スキンケア
  • ヘアケア
  • カラー化粧品
  • フレグランス

第6章 プライベートブランド化粧品市場：種類別の推定・動向分析

• プライベートブランド化粧品市場：主なポイント、種類別
• 変動分析と市場シェア：種類別 (2024年・2030年)
• 種類別 (2018～2030年)
  • オーガニック/天然
  • 従来型/合成

第7章 プライベートブランド化粧品市場：最終用途別の推定・動向分析

• プライベートブランド化粧品市場：主なポイント、最終用途別
• 変動分析と市場シェア：最終用途別 (2024年・2030年)
• 最終用途別 (2018～2030年)
  • 男性
  • 女性

第8章 プライベートブランド化粧品市場：流通チャネル別の推定・動向分析

• プライベートブランド化粧品市場：主なポイント、流通チャネル別
• 変動分析と市場シェア：流通チャネル別 (2024年・2030年)
• 流通チャネル別 (2018～2030年)
  • オフライン
  • オンライン/eコマース

第9章 プライベートブランド化粧品市場：地域別の推定・動向分析

• プライベートブランド化粧品市場：地域別の展望
• 地域別市場：重要なポイント
• 地域別 (2018～2030年)
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第10章 プライベートブランド化粧品市場：競合分析

• 最新動向と影響分析：主な市場参入企業別
• 企業分類
• 参入企業の概要
• 財務実績
• 製品のベンチマーク
• 企業市場シェア分析 (%、2024年)
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • SKINLYS MENTIONS LEGALES
  • NF Skin.
  • HSA Cosmetics
  • CarasaLab
  • Lady Burd
  • COSMEWAX SA
  • kdc/one
  • INTERCOS SPA
  • TOA Inc.
  • VITELLE LAB

List of Tables

• Table 1 Private label cosmetics market: Key market driver analysis
• Table 2 Private label cosmetics market: Key market restraint analysis
• Table 3 Private label cosmetics market estimates & forecast, by product (USD Billion)
• Table 4 Private label skincare cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 5 Private label haircare cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 6 Private label color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 7 Private label fragrance market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 8 Private label cosmetics market estimates & forecast, by type (USD Billion)
• Table 9 Organic/natural private label cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 10 Conventional/synthetic private label cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 11 Private label cosmetics market estimates & forecast, by end use (USD Billion)
• Table 12 Men's private label cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 13 Women's private label cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 14 Private label cosmetics market estimates & forecast, by distribution channel (USD Billion)
• Table 15 Private label cosmetics market estimates & forecasts, through offline channels, 2018 - 2030 (USD Billion)
• Table 16 Private label cosmetics market estimates & forecasts, through supermarkets & hypermarkets, 2018 - 2030 (USD Billion)
• Table 17 Private label cosmetics market estimates & forecasts, through pharmacies & drugstores, 2018 - 2030 (USD Billion)
• Table 18 Private label cosmetics market estimates & forecasts, through specialty beauty stores, 2018 - 2030 (USD Billion)
• Table 19 Private label cosmetics market estimates & forecasts, through other channels, 2018 - 2030 (USD Billion)
• Table 20 Private label cosmetics market estimates & forecasts, through online/e-commerce, 2018 - 2030 (USD Billion)
• Table 21 North America private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 22 North America private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 23 North America private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 24 North America private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 25 North America private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 26 U.S. macro-economic outlay
• Table 27 U.S. private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 28 U.S. private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 29 U.S. private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 30 U.S. private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 31 U.S. private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 32 Canada macro-economic outlay
• Table 33 Canada private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 34 Canada private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 35 Canada private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 36 Canada private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 37 Canada private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 38 Mexico macro-economic outlay
• Table 39 Mexico private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 40 Mexico private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 41 Mexico private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 42 Mexico private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 43 Mexico private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 44 Europe private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 45 Europe private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 46 Europe private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 47 Europe private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 48 Europe private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 49 Germany macro-economic outlay
• Table 50 Germany private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 51 Germany private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 52 Germany private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 53 Germany private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 54 Germany private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 55 UK macro-economic outlay
• Table 56 UK private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 57 UK private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 58 UK private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 59 UK private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 60 UK private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 61 France macro-economic outlay
• Table 62 France private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 63 France private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 64 France private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 65 France private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 66 France private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 67 Italy macro-economic outlay
• Table 68 Italy private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 69 Italy private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 70 Italy private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 71 Italy private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 72 Italy private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 73 Spain macro-economic outlay
• Table 74 Spain private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 75 Spain private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 76 Spain private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 77 Spain private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 78 Spain private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 79 Asia Pacific private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 80 Asia Pacific private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 81 Asia Pacific private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 82 Asia Pacific private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 83 Asia Pacific private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 84 China macro-economic outlay
• Table 85 China private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 86 China private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 87 China private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 88 China private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 89 China private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 90 India macro-economic outlay
• Table 91 India private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 92 India private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 93 India private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 94 India private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 95 India private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 96 Japan macro-economic outlay
• Table 97 Japan private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 98 Japan private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 99 Japan private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 100 Japan private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 101 Japan private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 102 Australia macro-economic outlay
• Table 103 Australia private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 104 Australia private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 105 Australia private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 106 Australia private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 107 Australia private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 108 South Korea macro-economic outlay
• Table 109 South Korea private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 110 South Korea private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 111 South Korea private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 112 South Korea private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 113 South Korea private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 114 Central & South America private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 115 Central & South America private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 116 Central & South America private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 117 Central & South America private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 118 Central & South America private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 119 Brazil macro-economic outlay
• Table 120 Brazil private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 121 Brazil private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 122 Brazil private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 123 Brazil private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 124 Brazil private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 125 Middle East & Africa private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 126 Middle East & Africa private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 127 Middle East & Africa private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 128 Middle East & Africa private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 129 Middle East & Africa private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 130 South Africa macro-economic outlay
• Table 131 South Africa private label cosmetics market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 132 South Africa private label cosmetics market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
• Table 133 South Africa private label cosmetics market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 134 South Africa private label cosmetics market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 135 South Africa private label cosmetics market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 136 Recent developments & impact analysis, by key market participants
• Table 137 Company market share, 2024
• Table 138 Company heat map analysis
• Table 139 Companies undergoing key strategies

List of Figures

• Fig. 1 Private label cosmetics market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape Snapshot
• Fig. 10 Global parent industry and private label cosmetics market size (USD Billion)
• Fig. 11 Global private label cosmetics market size, 2018 to 2030 (USD Billion)
• Fig. 12 Private label cosmetics market: Penetration & growth prospect mapping
• Fig. 13 Private label cosmetics market: Value chain analysis
• Fig. 14 Private label cosmetics market: Profit-margin analysis
• Fig. 15 Private label cosmetics market: Dynamics
• Fig. 16 Private label cosmetics market: Porter's five forces analysis
• Fig. 17 Factors influencing buying decisions for private label cosmetics
• Fig. 18 Private label cosmetics market, by product: Key takeaways
• Fig. 19 Private label cosmetics market: Product movement analysis, 2024 & 2030 (%)
• Fig. 20 Private label skincare cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 21 Private label haircare cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 22 Private label color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 23 Private label fragrance market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 24 Private label cosmetics market, by type: Key takeaways
• Fig. 25 Private label cosmetics market: Type movement analysis, 2024 & 2030 (%)
• Fig. 26 Organic/natural private label cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 27 Conventional/synthetic private label cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 28 Private label cosmetics market, by end use: Key takeaways
• Fig. 29 Private label cosmetics market: End use movement analysis, 2024 & 2030 (%)
• Fig. 30 Men's private label cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 31 Women's private label cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 32 Private label cosmetics market, by distribution channel: Key takeaways
• Fig. 33 Private label cosmetics market: Distribution channel movement analysis, 2024 & 2030 (%)
• Fig. 34 Private label cosmetics market estimates & forecasts, through offline, 2018 - 2030 (USD Billion)
• Fig. 35 Private label cosmetics market estimates & forecasts, through supermarkets & hypermarkets, 2018 - 2030 (USD Billion)
• Fig. 36 Private label cosmetics market estimates & forecasts, through pharmacies & drugstores, 2018 - 2030 (USD Billion)
• Fig. 37 Private label cosmetics market estimates & forecasts, through specialty beauty stores, 2018 - 2030 (USD Billion)
• Fig. 38 Private label cosmetics market estimates & forecasts, through other channels, 2018 - 2030 (USD Billion)
• Fig. 39 Private label cosmetics market estimates & forecasts, through online/e-commerce, 2018 - 2030 (USD Billion)
• Fig. 40 Private label cosmetics market: Regional outlook, 2024 & 2030 (USD Billion)
• Fig. 41 Regional marketplace: Key takeaways
• Fig. 42 North America private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 43 US private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 44 Canada private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 45 Mexico private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 46 Europe private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 47 Germany private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 48 UK private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 49 France private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 50 Italy private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 51 Spain private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 52 Asia Pacific private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 53 China private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 54 India private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 55 Japan private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 56 Australia private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 57 South Korea private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 58 Central and South America private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 59 Brazil private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 60 Middle East & Africa private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 61 South Africa private label cosmetics market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 62 Key company categorization
• Fig. 63 Company market share analysis, 2024 (%)
• Fig. 64 Strategic framework of the private label cosmetics market

Private Label Cosmetics Market Growth & Trends:

The global private label cosmetics market size is anticipated to reach USD 14.39 billion by 2030 and is projected to grow at a CAGR of 5.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. Consumers today are more informed and seek high-quality products at accessible prices. Private label brands, often developed in partnership with established manufacturers, are successfully meeting these expectations by offering comparable and sometimes superior alternatives to legacy brands but at more competitive price points. This combination of quality and affordability is one of the primary drivers behind the increasing demand for private label cosmetic products worldwide.

Furthermore, modern consumers are no longer satisfied with one-size-fits-all solutions; they look for products that resonate with their personal values, skin types, and lifestyles. Private label brands have the agility to respond quickly to these evolving demands, launching trend-driven, inclusive, and innovative products that reflect current beauty movements, from clean and sustainable formulations to gender-neutral packaging.

Retailers also play a pivotal role in elevating private label cosmetics. With increased control over product development, packaging, and marketing, retailers can curate exclusive beauty lines that foster customer loyalty and brand differentiation. Moreover, advancements in manufacturing technologies and supply chain efficiencies have significantly lowered the barriers to entry, allowing private label brands to offer luxurious aesthetics and premium-quality formulations without the hefty price tag.

The rise in e-commerce and direct-to-consumer channels has further amplified the visibility and accessibility of private label cosmetics. Digital platforms enable brands to engage directly with consumers, gather valuable feedback, and adapt swiftly to market trends. Social media influencers and beauty enthusiasts are also instrumental in shaping perceptions, as they frequently champion emerging private label products, validating their quality and authenticity to global audiences.

Private Label Cosmetics Market Report Highlights:

• The skincare segment accounted for the largest market revenue share in 2024, due to rising consumer demand for personalized, high-efficacy products and growing awareness of skin health. In addition, private label brands offered affordable yet premium-quality skincare alternatives, boosting their market share.
• Based on type, the organic/natural segment accounted for the largest market revenue share in 2024, driven by increasing consumer preference for clean, sustainable beauty solutions. Rising health consciousness and demand for eco-friendly ingredients further fueled this segment's growth.
• Based on end use, the women segment accounted for the largest market revenue share in 2024, due to their strong influence on beauty trends and purchasing decisions. Their growing interest in cost-effective, customized cosmetic solutions also supported this large market share.
• Based on distribution channel, the offline segment held a significant market share in 2024, due to consumers' preference for in-store product testing and immediate purchases. The strong presence of private label brands in supermarkets, drugstores, and specialty stores further boosted offline sales.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Product Outlook
• 2.3. Type Outlook
• 2.4. End Use Outlook
• 2.5. Distribution Channel Outlook
• 2.6. Regional Outlook
• 2.7. Competitive Landscape Snapshot

Chapter 3. Private Label Cosmetics Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Related Market Outlook
• 3.2. Penetration and Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Raw Material Trends
  • 3.3.2. Profit Margin Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Private Label Cosmetics Market: Consumer Behavior Analysis

• 4.1. Consumer Trends & Preferences
• 4.2. Factors Affecting Buying Decisions
• 4.3. Consumer Product Adoption
• 4.4. Observations & Recommendations

Chapter 5. Private Label Cosmetics Market: Product Estimates & Trend Analysis

• 5.1. Private Label Cosmetics Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Billion)
  • 5.3.1. Skincare
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.2. Haircare
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.3. Color Cosmetics
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.4. Fragrance
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Private Label Cosmetics Market: Type Estimates & Trend Analysis

• 6.1. Private Label Cosmetics Market, By Type: Key Takeaways
• 6.2. Type Movement Analysis & Market Share, 2024 & 2030
• 6.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Billion)
  • 6.3.1. Organic/Natural
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.2. Conventional/Synthetic
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Private Label Cosmetics Market: End Use Estimates & Trend Analysis

• 7.1. Private Label Cosmetics Market, By End Use: Key Takeaways
• 7.2. End Use Movement Analysis & Market Share, 2024 & 2030
• 7.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Billion)
  • 7.3.1. Men
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.2. Women
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Private Label Cosmetics Market: Distribution Channel Estimates & Trend Analysis

• 8.1. Private Label Cosmetics Market, By Distribution Channel: Key Takeaways
• 8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
• 8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
  • 8.3.1. Offline
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.2. Supermarkets & Hypermarkets
      • 8.3.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.3. Pharmacies & Drugstores
      • 8.3.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.4. Specialty Beauty Store
      • 8.3.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.5. Others
      • 8.3.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.2. Online/E-commerce
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Private Label Cosmetics Market: Regional Estimates & Trend Analysis

• 9.1. Private Label Cosmetics Market: Regional Outlook
• 9.2. Regional Marketplaces: Key Takeaways
• 9.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
  • 9.3.1. North America
    • 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.1.2. U.S.
      • 9.3.1.2.1. Key country dynamics
      • 9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.1.3. Canada
      • 9.3.1.3.1. Key country dynamics
      • 9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.1.4. Mexico
      • 9.3.1.4.1. Key country dynamics
      • 9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 9.3.2. Europe
    • 9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.2. Germany
      • 9.3.2.2.1. Key country dynamics
      • 9.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.3. UK
      • 9.3.2.3.1. Key country dynamics
      • 9.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.4. France
      • 9.3.2.4.1. Key country dynamics
      • 9.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.5. Italy
      • 9.3.2.5.1. Key country dynamics
      • 9.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.6. Spain
      • 9.3.2.6.1. Key country dynamics
      • 9.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 9.3.3. Asia Pacific
    • 9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.3.2. China
      • 9.3.3.2.1. Key country dynamics
      • 9.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.3.3. India
      • 9.3.3.3.1. Key country dynamics
      • 9.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.3.4. Japan
      • 9.3.3.4.1. Key country dynamics
      • 9.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.3.5. Australia
      • 9.3.3.5.1. Key country dynamics
      • 9.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.3.6. South Korea
      • 9.3.3.6.1. Key country dynamics
      • 9.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 9.3.4. Central & South America
    • 9.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.4.2. Brazil
      • 9.3.4.2.1. Key country dynamics
      • 9.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 9.3.5. Middle East & Africa
    • 9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.5.2. South Africa
      • 9.3.5.2.1. Key country dynamics
      • 9.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 10. Private Label Cosmetics Market: Competitive Analysis

• 10.1. Recent developments & impact analysis, by key market participants
• 10.2. Company Categorization
• 10.3. Participant's Overview
• 10.4. Financial Performance
• 10.5. Product Benchmarking
• 10.6. Company Market Share Analysis, 2024 (%)
• 10.7. Company Heat Map Analysis
• 10.8. Strategy Mapping
• 10.9. Company Profiles
  • 10.9.1. SKINLYS MENTIONS LEGALES
    • 10.9.1.1. Company Overview
    • 10.9.1.2. Financial Performance
    • 10.9.1.3. Product Portfolios
    • 10.9.1.4. Strategic Initiatives
  • 10.9.2. NF Skin.
    • 10.9.2.1. Company Overview
    • 10.9.2.2. Financial Performance
    • 10.9.2.3. Product Portfolios
    • 10.9.2.4. Strategic Initiatives
  • 10.9.3. HSA Cosmetics
    • 10.9.3.1. Company Overview
    • 10.9.3.2. Financial Performance
    • 10.9.3.3. Product Portfolios
    • 10.9.3.4. Strategic Initiatives
  • 10.9.4. CarasaLab
    • 10.9.4.1. Company Overview
    • 10.9.4.2. Financial Performance
    • 10.9.4.3. Product Portfolios
    • 10.9.4.4. Strategic Initiatives
  • 10.9.5. Lady Burd
    • 10.9.5.1. Company Overview
    • 10.9.5.2. Financial Performance
    • 10.9.5.3. Product Portfolios
    • 10.9.5.4. Strategic Initiatives
  • 10.9.6. COSMEWAX S.A.
    • 10.9.6.1. Company Overview
    • 10.9.6.2. Financial Performance
    • 10.9.6.3. Product Portfolios
    • 10.9.6.4. Strategic Initiatives
  • 10.9.7. kdc/one
    • 10.9.7.1. Company Overview
    • 10.9.7.2. Financial Performance
    • 10.9.7.3. Product Portfolios
    • 10.9.7.4. Strategic Initiatives
  • 10.9.8. INTERCOS S.P.A
    • 10.9.8.1. Company Overview
    • 10.9.8.2. Financial Performance
    • 10.9.8.3. Product Portfolios
    • 10.9.8.4. Strategic Initiatives
  • 10.9.9. TOA Inc.
    • 10.9.9.1. Company Overview
    • 10.9.9.2. Financial Performance
    • 10.9.9.3. Product Portfolios
    • 10.9.9.4. Strategic Initiatives
  • 10.9.10. VITELLE LAB
    • 10.9.10.1. Company Overview
    • 10.9.10.2. Financial Performance
    • 10.9.10.3. Product Portfolios
    • 10.9.10.4. Strategic Initiatives