Product Code: GVR-4-68040-180-9
U.S. Luxury Travel Market Growth & Trends:
The U.S. luxury travel market size was estimated at USD 634.27 billion in 2030 and is projected to grow at a CAGR of 8.2% from 2025 to 2030. There is a growing and robust demand for customized luxury travel experiences. According to a survey conducted by Virtuoso in 2022, 68% of luxury travel advisors noted that their clients are going to great lengths to prioritize privacy, opting for extended vacations and allocating more resources. This includes arrangements such as booking private jets, islands, and villas, as well as engaging guides with specialized knowledge aligned with their specific interests.
An increasing number of travelers in U.S. are opting for tours of their preferred destinations due to the desire to learn more about the place that they are visiting. Luxury travelers often prefer customized and private tours to general tour packages for unique and highly personal experiences. The post-pandemic trends of private tours due to concerns for health and safety are driving the market growth.
Travelers are drawn to the diverse traditions and cultures of other countries. They are keen to explore the diverse performing arts, handicrafts, ceremonies, and cuisines. Such experiences inspire cultural interaction, encouraging conversation, understanding, and promoting harmony. Luxury travelers in the U.S. exhibit a trend of meticulous vacation planning, often arranging accommodations and dining experiences well in advance. The Travel Trends 2023 study found that 51% of U.S. travelers are now booking their vacations far in advance, a marked departure from previous years.
More than a third of this demographic cited fear of price inflation as a primary motivator for securing travel plans early. This shift suggests that consumers are becoming increasingly cautious as costs rise and are taking proactive steps to ensure an affordable travel experience.
Key players offer a range of curated experiences, from VIP events to adventurous excursions, enhancing a brand's appeal and distinguish it within the competitive market. For instance, in December 2022, Kensington Tours Ltd introduced a collection of insider-style VIP experiences designed around high-profile events. This included the opportunity to attend a Hollywood VIP after-event called 'The Party' and experience the world's biggest auto race in Las Vegas from the pit lane of the team paddock.
U.S. Luxury Travel Market Report Highlights:
- Luxury travel has evolved tremendously since the early 20th century with the emergence of the internet and smartphones
- According to the World Travel & Tourism Council (WTTC), the U.S. Travel Association, the Bureau of Transportation Statistics (BTS), and Budget Your Trip
- According to sources such as Forbes, The Vacationer, Roller, Press Reader, and Travel Perk, millennials are the most likely to spend significantly on their next trip, with 80% planning substantial travel compared to only 56% of travelers over the age of 50
- Customized & private vacations accounted for a revenue share of over 27% in 2024
- The use of luxury travel among the age group 41-60 years accounted for a share of about 38% of the overall U.S. luxury travel industry in 2024
- Direct booking accounted for a revenue share of over 49% in 2024
- The U.S. luxury travel industry is fragmented primarily due to the presence of several globally recognized players as well as regional players
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. U.S. Luxury Travel Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Service Adoption
- 4.5. Observations & Recommendations
Chapter 5. U.S. Luxury Travel Market: Type Estimates & Trend Analysis
- 5.1. U.S. Luxury Travel Market, Type: Key Takeaways
- 5.2. Type Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, By Type, 2018 - 2030 (USD Billion)
- 5.3.1. Customized & Private Vacations
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.2. Safari & Adventure
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.3. Cruises, Yachting & Small Ship Expeditions
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.4. Celebration Journeys
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.5. Culinary Travel & Shopping
- 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.6. Luxury Trains
- 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.7. Others (Eco-Tourism, Polar Travel, etc.)
- 5.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 6. U.S. Luxury Travel Market: Age Group Estimates & Trend Analysis
- 6.1. U.S. Luxury Travel Market, By Age Group: Key Takeaways
- 6.2. Age Group Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Age Group, 2018 - 2030 (USD Billion)
- 6.3.1. 21-30 Years
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2. 31-40 Years
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.3. 41-60 Years
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.4. 60 Years and Above
- 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 7. U.S. Luxury Travel Market: Booking Mode Estimates & Trend Analysis
- 7.1. U.S. Luxury Travel Market, By Booking Mode: Key Takeaways
- 7.2. Booking Mode Movement Analysis & Market Share, 2024 & 2030
- 7.3. Market Estimates & Forecasts, by Booking Mode, 2018 - 2030 (USD Billion)
- 7.3.1. Direct Booking
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.2. Online Travel Agencies (OTAs)
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.3. Concierge Services
- 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 8. U.S. Luxury Travel Market: Competitive Analysis
- 8.1. Recent Developments & Impact Analysis, by Key Market Participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Abercrombie & Kent USA
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Service Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Lindblad Expeditions
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Service Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Scott Dunn Ltd.
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Service Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Brownell Travel
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Service Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. All Roads North
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Service Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Tully Luxury Travel Inc.
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Service Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Black Tomato
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Service Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Kensington Tours Ltd.
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Service Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Pique Travel Design
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Service Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. The Luxury Travel Agency
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Service Portfolios
- 8.9.10.4. Strategic Initiatives