Product Code: GVR-4-68040-046-1
Pet Calming Products Market Growth & Trends:
The global pet calming products market size is expected to reach USD 24.34 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 6.1% from 2025 to 2030. The pet calming products industry has witnessed significant growth, driven by rising pet ownership and increased awareness of pet well-being. As of 2024, 66% of U.S. households owned pets, with many treating them as family members. This emotional connection is fostering demand for calming products to address anxiety and stress in pets. Natural ingredient-based solutions, such as chamomile, valerian root, and L-theanine, are popular, reflecting a broader shift toward holistic pet care.
Brands are innovating to cater to growing demand. In October 2022, Pet Honesty launched all-natural cat health supplements, including a calming formula with chamomile, thiamine, and L-theanine to reduce destructive behavior. Similarly, Pets Choice introduced a CBD-based calming spray in January 2023, using CBD isolate oil to alleviate anxiety in pets. These launches highlight the industry's focus on safe, effective solutions using scientifically backed ingredients.
The pheromone-based pet calming segment is thriving, driven by consumer preference for non-pharmaceutical options. Products like SENTRY's portable calming diffuser and pheromone sprays are gaining popularity for their ease of use and effectiveness. This market presents opportunities for brands to develop premium, eco-friendly solutions using organic pheromones. Manufacturers leveraging this trend can capture a significant share of the growing premium pet care segment.
The rise of smart technology offers a new frontier in pet calming products. IoT-enabled devices allow pet owners to monitor behavior and adjust pheromone settings via smartphone apps, providing a personalized experience. These innovations align with the increasing adoption of pet technology, enabling brands to enhance product functionality and cater to tech-savvy consumers. This trend underscores the potential for connected solutions in the pet calming ecosystem.
The market is expanding with diverse offerings tailored to different regions. In Spain, companies focus on herbal supplements and treats containing chamomile, L-tryptophan, and ginger, addressing specific stressors like fireworks. Products like MediPaws' organic hemp oil demonstrate innovation in calming and health maintenance solutions. As pet ownership grows globally, including among senior pets, the market for calming products is poised for sustained growth.
Pet Calming Products Market Report Highlights:
- Dog pet calming products segment accounted for a significant portion of the market in 2024.Dog calming products are becoming increasingly popular among dog owners looking for ways to reduce their pets' anxiety and stress. Dogs, like humans, can experience stress and anxiety, which can lead to behavioral issues and health problems if left untreated.
- The pet calming gel & ointment industry is expected to grow at a rapid CAGR from 2025 to 2030. Several brands have been entering this segment and releasing products. The Anxious Pet, for instance, offers Soothe Move CBD Soothing Balm. It relieves anxiety in dogs as well as cats while protecting heals, and moisturizing areas like elbows, paw pads, and snouts. The product contains 500 mg of CBD, 100% natural ingredients, and is tested by an independent third party.
- Over-the-counter pet calming products accounted for a major share of the 2024 industry. Recent investment moves, especially mergers & acquisitions, have resulted in resource availability to develop new and innovative OTC pet calming products that are safe, effective, and meet the evolving needs of pet owners.
- Demand for pet calming products made of herbal ingredients is projected to rise in the forecast period. Such products are gaining popularity as pet owners increasingly prefer natural, holistic solutions for anxiety and stress. Ingredients like chamomile, valerian root, and passionflower appeal to consumers seeking safe, chemical-free options.
- The offline channel accounted for a major revenue share in 2024. Amidst the continued boom in the pet industry, several market players have been expanding their reach to tap consumers in an offline setting.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Pet Outlook
- 2.3. Product Outlook
- 2.4. Type Outlook
- 2.5. Ingredient Outlook
- 2.6. Distribution Channel Outlook
- 2.7. Regional Outlook
- 2.8. Competitive Landscape Snapshot
Chapter 3. Pet Calming Products Variables and Trends
- 3.1. Market Introduction
- 3.2. Industry Value Chain Analysis
- 3.2.1. Raw Material Trends & Outlook
- 3.2.2. Retail/Sales Channel Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Pet Calming Products: Pet Estimates & Trend Analysis
- 4.1. Pet Calming Products, By Pet: Key Takeaways
- 4.2. Pet Movement Analysis & Market Share, 2024 & 2030
- 4.3. Market Estimates & Forecasts, by Pet, 2018 - 2030 (USD Billion)
- 4.3.1. Dog
- 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 4.3.2. Cat
- 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 4.3.3. Others
- 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 5. Pet Calming Products: Product Estimates & Trend Analysis
- 5.1. Pet Calming Products, By Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Billion)
- 5.3.1. Food & Supplements
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.2. Snack & Treats
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.3. Gel & Ointment
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.4. Spray & Mist
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.5. Others
- 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 6. Pet Calming Products: Type Estimates & Trend Analysis
- 6.1. Pet Calming Products, By Type: Key Takeaways
- 6.2. Type Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Size, 2018 - 2030 (USD Billion)
- 6.3.1. Prescription
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2. Over-the-Counter
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 7. Pet Calming Products: Ingredient Estimates & Trend Analysis
- 7.1. Pet Calming Products, By Ingredient: Key Takeaways
- 7.2. Ingredient Movement Analysis & Market Share, 2024 & 2030
- 7.3. Market Estimates & Forecasts, by Ingredient, 2018 - 2030 (USD Billion)
- 7.3.1. Melatonin
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.2. L-theanine
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.3. Vitamin B1
- 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.4. Herbal Ingredients
- 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.5. Others
- 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 8. Pet Calming Products: Distribution Channel Estimates & Trend Analysis
- 8.1. Pet Calming Products, By Distribution Channel: Key Takeaways
- 8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
- 8.3.1. Offline
- 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.2. Online
- 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 9. Pet Calming Products: Regional Estimates & Trend Analysis
- 9.1. Pet Calming Products: Regional Outlook
- 9.2. Regional Marketplaces: Key Takeaways
- 9.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Billion)
- 9.3.1. North America
- 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.1.2. U.S.
- 9.3.1.2.1. Key country dynamics
- 9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.1.3. Canada
- 9.3.1.3.1. Key country dynamics
- 9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.2. Europe
- 9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.2.2. UK
- 9.3.2.2.1. Key country dynamics
- 9.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.2.3. Germany
- 9.3.2.3.1. Key country dynamics
- 9.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.2.4. France
- 9.3.2.4.1. Key country dynamics
- 9.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.2.5. Italy
- 9.3.2.5.1. Key country dynamics
- 9.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.2.6. Spain
- 9.3.2.6.1. Key country dynamics
- 9.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.3. Asia Pacific
- 9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.3.2. China
- 9.3.3.2.1. Key country dynamics
- 9.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.3.3. Japan
- 9.3.3.3.1. Key country dynamics
- 9.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.3.4. India
- 9.3.3.4.1. Key country dynamics
- 9.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.4. Central & South America
- 9.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.4.2. Brazil
- 9.3.4.2.1. Key country dynamics
- 9.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.5. Middle East & Africa
- 9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.5.2. South Africa
- 9.3.5.2.1. Key country dynamics
- 9.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 10. Pet Calming Products: Competitive Analysis
- 10.1. Recent Developments & Impact Analysis, by Key Market Participants
- 10.2. Company Categorization
- 10.3. Participant's Overview
- 10.4. Financial Performance
- 10.5. Product Benchmarking
- 10.6. Company Market Share Analysis, 2024 (%)
- 10.7. Company Heat Map Analysis, 2024
- 10.8. Strategy Mapping
- 10.9. Company Profiles
- 10.9.1. Nestle Purina Petcare
- 10.9.1.1. Company Overview
- 10.9.1.2. Financial Performance
- 10.9.1.3. Product Portfolios
- 10.9.1.4. Strategic Initiatives
- 10.9.2. Virbac
- 10.9.2.1. Company Overview
- 10.9.2.2. Financial Performance
- 10.9.2.3. Product Portfolios
- 10.9.2.4. Strategic Initiatives
- 10.9.3. NOWFoods
- 10.9.3.1. Company Overview
- 10.9.3.2. Financial Performance
- 10.9.3.3. Product Portfolios
- 10.9.3.4. Strategic Initiatives
- 10.9.4. Zoetis Inc.
- 10.9.4.1. Company Overview
- 10.9.4.2. Financial Performance
- 10.9.4.3. Product Portfolios
- 10.9.4.4. Strategic Initiatives
- 10.9.5. PetHonesty
- 10.9.5.1. Company Overview
- 10.9.5.2. Financial Performance
- 10.9.5.3. Product Portfolios
- 10.9.5.4. Strategic Initiatives
- 10.9.6. Zesty Paws
- 10.9.6.1. Company Overview
- 10.9.6.2. Financial Performance
- 10.9.6.3. Product Portfolios
- 10.9.6.4. Strategic Initiatives
- 10.9.7. THUNDERWORKS
- 10.9.7.1. Company Overview
- 10.9.7.2. Financial Performance
- 10.9.7.3. Product Portfolios
- 10.9.7.4. Strategic Initiatives
- 10.9.8. PetIQ, LLC.
- 10.9.8.1. Company Overview
- 10.9.8.2. Financial Performance
- 10.9.8.3. Product Portfolios
- 10.9.8.4. Strategic Initiatives
- 10.9.9. CEVA (ADAPTIL)
- 10.9.9.1. Company Overview
- 10.9.9.2. Financial Performance
- 10.9.9.3. Product Portfolios
- 10.9.9.4. Strategic Initiatives
- 10.9.10. GARMON CORP. (NaturVet)
- 10.9.10.1. Company Overview
- 10.9.10.2. Financial Performance
- 10.9.10.3. Product Portfolios
- 10.9.10.4. Strategic Initiatives