缶入りワインの市場規模、シェア、動向分析レポート：製品別、流通チャネル別、地域別、セグメント予測、2025年～2030年

缶入りワイン市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界の缶入りワイン市場規模は2025～2030年にかけて11.1％のCAGRを記録し、2030年には2億1,150万米ドルに達すると予測されています。

便利で持ち運びができ、1回分ずつ提供されるワイン製品に対する消費者の嗜好の変化が、市場の成長に寄与する主要要因になると予想されます。大学生や社会人の増加は、アルコール飲料の嗜好をウイスキーやラムのようなアルコール度数（ABV）の高い蒸留酒からワインやベルモットのような低ABV飲料にシフトさせています。

ここ数年、米国、英国、ドイツ、日本、オーストラリアで、ミレニアル世代とX世代による缶入りワインへの支出が増加していることも、市場の成長を後押ししています。缶入り飲料は缶がコンパクトなため利便性が高いです。さらに、持ち運びが可能で、ガラスよりも壊れにくいワイン容器の需要が高まっています。こうした要因が市場の成長を支えるものと予測されます。

若い世代の間でアウトドアスポーツやレクリエーション活動の人気が高まっていることが、缶入りワインの需要を押し上げています。缶入りの包装は高級感を演出し、製品全体の魅力を高めるため、メーカー各社はこの形式の製品発売を増やし、この市場を開拓しようとしています。例えば、Sans Wine Companyは375ml缶を1本12～25米ドルのプレミアム価格で提供しています。市場はセグメント化されており、国内だけでなく世界の参入企業も多数存在しています。

缶入りワイン市場レポートのハイライト

• 2024年の缶入りワイン産業では、スパークリングワイン部門が60.3％の最大売上シェアを占めました。
• スーパーマーケット＆ハイパーマーケット部門は、2024年の世界の缶入りワイン産業で最大の売上シェアを占めました。ショッピングアウトレットの存在感が高まり、製品の認知度を高める機会が、缶入りワイン企業の間でこれらの流通チャネルに対する大きな需要を生み出しています。
• 北米の缶入りワイン市場は、2024年に世界で37.7％の最大の売上シェアを占めました。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 缶入りワイン市場の変数、動向、範囲

• 市場系統の展望
  • 親市場の展望
  • 関連市場展望
• 産業バリューチェーン分析
  • 利益率分析（産業レベル）
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場課題
• 産業分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者製品の採用
• 観察と推奨事項

第5章 缶入りワイン市場： 製品別、推定・動向分析

• 缶入りワイン市場、製品別：主要ポイント
• 製品変動分析と市場シェア、2024年と2030年
• 製品別、2018～2030年
  • スパークリングワイン
  • 酒精強化ワイン
  • その他

第6章 缶入りワイン市場： 流通チャネル別、推定・動向分析

• 缶入りワイン市場、流通チャネル別：主要ポイント
• 流通チャネル変動分析と市場シェア、2024年と2030年
• 流通チャネル別、2018～2030年
  • ハイパーマーケット＆スーパーマーケット
  • オンライン小売
  • オントレード

第7章 缶入りワイン市場：地域別、推定・動向分析

• 缶入りワイン市場：地域別展望
• 地域市場：主要ポイント
• 地域別、2018～2030年
  • 北米
  • 欧州
  • アジア太平洋
  • ラテンアメリカ
  • 中東・アフリカ

第8章 缶入りワイン市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業概要
• 企業市場シェア分析、2024年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • E. &J. Gallo Winery
  • Union Wine Company
  • Sans Wine Co.
  • Sula Vineyards Limited
  • SUNTORY HOLDINGS LIMITED
  • Canned Wine Co.
  • Maker Wine Company
  • Archer Roose Wines

List of Tables

• Table 1. Global canned wines market: Key market driver analysis
• Table 2. Global canned wines market: Key market restraint analysis
• Table 3. Global canned wines market estimates & forecast, by region (USD Million)
• Table 4. Global canned wines market estimates & forecast, by product (USD Million)
• Table 5. Global canned wines market estimates & forecast, by distribution channel (USD Million)
• Table 6. North America canned wines market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 7. North America canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 8. North America canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 9. U.S. macro-economic outlay
• Table 10. U.S. canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 11. U.S. canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 12. Canada macro-economic outlay
• Table 13. Canada canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 14. Canada canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 15. Mexico macro-economic outlay
• Table 16. Mexico canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 17. Mexico canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 18. Europe canned wines market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 19. Europe canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 20. Europe canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 21. U.K. macro-economic outlay
• Table 22. U.K. canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 23. U.K. canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 24. Germany macro-economic outlay
• Table 25. Germany canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 26. Germany canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 27. France macro-economic outlay
• Table 28. France canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 29. France canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 30. Italy macro-economic outlay
• Table 31. Italy canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 32. Italy canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 33. Spain macro-economic outlay
• Table 34. Spain canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 35. Spain canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 36. Asia Pacific canned wines market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 37. Asia Pacific canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 38. Asia Pacific canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 39. China macro-economic outlay
• Table 40. China canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 41. China canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 42. India macro-economic outlay
• Table 43. India canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 44. India canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 45. Japan macro-economic outlay
• Table 46. Japan canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 47. Japan canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 48. Australia macro-economic outlay
• Table 49. Australia canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 50. Australia canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 51. South Korea macro-economic outlay
• Table 52. South Korea canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 53. South Korea canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 54. Latin America canned wines market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 55. Latin America canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 56. Latin America canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 57. Argentina macro-economic outlay
• Table 58. Argentina canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 59. Argentina canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 60. Middle East & Africa canned wines market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 61. Middle East & Africa canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 62. Middle East & Africa canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 63. South Africa macro-economic outlay
• Table 64. South Africa canned wines market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 65. South Africa canned wines market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 66. Recent developments & impact analysis, by key market participants
• Table 67. Company market share, 2024 (%)
• Table 68. Company heat map analysis, 2024
• Table 69. Companies implementing key strategies

List of Figures

• Fig. 1 Canned wines market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape snapshot
• Fig. 10 Global parent industry and canned wines market size (USD Million)
• Fig. 11 Global canned wines market size, 2018 to 2030 (USD Million)
• Fig. 12 Canned wines market: Penetration & growth prospect mapping
• Fig. 13 Canned wines market: Value chain analysis
• Fig. 14 Canned wines market: Dynamics
• Fig. 15 Canned wines market: Porter's five forces analysis
• Fig. 16 Canned wines market estimates & forecast, by product (USD Million)
• Fig. 17 Fortified canned wines market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 18 Sparkling canned wines market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 19 Other canned wines market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 20 Canned wines market estimates & forecast, by distribution channel (USD Million)
• Fig. 21 Canned wines market estimates & forecasts through hypermarket & supermarket, 2018 - 2030 (USD Million)
• Fig. 22 Canned wines market estimates & forecasts through online retail, 2018 - 2030 (USD Million)
• Fig. 23 Canned wines market estimates & forecasts through on-trade channels, 2018 - 2030 (USD Million)
• Fig. 24 Canned wines market: Regional outlook, 2024 & 2030 (USD Million)
• Fig. 25 Regional marketplace: Key takeaways
• Fig. 26 North America canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 27 US canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 28 Canada canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 29 Mexico canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 30 Europe canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 31 Germany canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 32 UK canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 33 France canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 34 Italy canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 35 Spain canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 36 Asia Pacific canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 37 China canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 38 India canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 39 Japan canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 40 Australia canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 41 South Korea canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 42 Latin America canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 43 Argentina canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 44 Middle East & Africa canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 South Africa canned wines market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 46 Key company categorization
• Fig. 47 Company market share analysis, 2024
• Fig. 48 Strategic framework of canned wines

Canned Wines Market Growth & Trends:

The global canned wines market size is expected to reach USD 211.5 million by 2030, registering a CAGR of 11.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. Shifting consumer preference for convenient, portable, and single-serve wine products is expected to be a key factor contributing to the growth of the market. An increasing number of college students and working individuals have been shifting their preference for alcoholic beverages from high alcohol by volume (ABV) dark spirits, such as whiskey and rum, to low ABV drinks like wine and vermouth.

Increasing spending by millennials and Gen Xers on canned wines in the U.S., the U.K., Germany, Japan, and Australia over the past few years has also fueled the market growth. Canned beverages are highly convenient due to the compact size of cans. Moreover, there has been a growing demand for portable and less fragile wine containers than glass. These factors are projected to support the market growth.

The rising popularity of outdoor sports and recreational activities among younger generations has boosted the demand for canned wine. The canned format of packaging adds to the premium appearance and enhances the overall appeal of the product; thus, manufacturers have been trying to tap this market with more product launches in this format. For instance, Sans Wine Company offers 375ml cans at a premium price of USD 12 - USD 25 each. The market is fragmented with the presence of a large number of domestic as well as global players.

Canned Wines Market Report Highlights:

• The sparkling wine segment accounted for the largest revenue share of 60.3% in the canned wines industry in 2024.
• The supermarket & hypermarket segment accounted for the largest revenue share in the global canned wines industry in 2024. The growing presence of physical shopping outlets and the opportunity to boost product visibility have created significant demand for these distribution channels among canned wine companies.
• The North America canned wines market accounted for the largest revenue share of 37.7% globally in 2024.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Canned Wines Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Profit Margin Analysis (Industry-level)
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends and Preferences
• 4.3. Factors Affecting Buying Decision
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. Canned Wines Market: Product Estimates & Trend Analysis

• 5.1. Canned Wines Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
  • 5.3.1. Sparkling Wine
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. Fortified Wine
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.3. Others
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Canned Wines Market: Distribution Channel Estimates & Trend Analysis

• 6.1. Canned Wines Market, By Distribution Channel: Key Takeaways
• 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
• 6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
  • 6.3.1. Hypermarket & Supermarket
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Online Retail
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.3. On-trade
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Canned Wines Market: Regional Estimates & Trend Analysis

• 7.1. Canned Wines Market: Regional Outlook
• 7.2. Regional Marketplace: Key Takeaways
• 7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
  • 7.3.1. North America
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.1.2. U.S.
      • 7.3.1.2.1. Key country dynamics
      • 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.1.3. Canada
      • 7.3.1.3.1. Key country dynamics
      • 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.1.4. Mexico
      • 7.3.1.4.1. Key country dynamics
      • 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.2. Europe
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.2.2. U.K.
      • 7.3.2.2.1. Key country dynamics
      • 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.2.3. Germany
      • 7.3.2.3.1. Key country dynamics
      • 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.2.4. France
      • 7.3.2.4.1. Key country dynamics
      • 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.2.5. Italy
      • 7.3.2.5.1. Key country dynamics
      • 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.2.6. Spain
      • 7.3.2.6.1. Key country dynamics
      • 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.3. Asia Pacific
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.3.2. China
      • 7.3.3.2.1. Key country dynamics
      • 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.3.3. India
      • 7.3.3.3.1. Key country dynamics
      • 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.3.4. Japan
      • 7.3.3.4.1. Key country dynamics
      • 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.3.5. Australia
      • 7.3.3.5.1. Key country dynamics
      • 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.3.6. South Korea
      • 7.3.3.6.1. Key country dynamics
      • 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.4. Latin America
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.4.2. Argentina
      • 7.3.4.2.1. Key country dynamics
      • 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.5. Middle East & Africa
    • 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.5.2. South Africa
      • 7.3.5.2.1. Key country dynamics
      • 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Canned Wines Market: Competitive Analysis

• 8.1. Recent developments & impact analysis, by key market participants
• 8.2. Company Categorization
• 8.3. Participant's Overview
• 8.4. Financial Performance
• 8.5. Product Benchmarking
• 8.6. Company Market Share Analysis, 2024 (%)
• 8.7. Company Heat Map Analysis
• 8.8. Strategy Mapping
• 8.9. Company Profiles
  • 8.9.1. E. & J. Gallo Winery
    • 8.9.1.1. Company Overview
    • 8.9.1.2. Financial Performance
    • 8.9.1.3. Product Portfolios
    • 8.9.1.4. Strategic Initiatives
  • 8.9.2. Union Wine Company
    • 8.9.2.1. Company Overview
    • 8.9.2.2. Financial Performance
    • 8.9.2.3. Product Portfolios
    • 8.9.2.4. Strategic Initiatives
  • 8.9.3. Sans Wine Co.
    • 8.9.3.1. Company Overview
    • 8.9.3.2. Financial Performance
    • 8.9.3.3. Product Portfolios
    • 8.9.3.4. Strategic Initiatives
  • 8.9.4. Sula Vineyards Limited
    • 8.9.4.1. Company Overview
    • 8.9.4.2. Financial Performance
    • 8.9.4.3. Product Portfolios
    • 8.9.4.4. Strategic Initiatives
  • 8.9.5. SUNTORY HOLDINGS LIMITED
    • 8.9.5.1. Company Overview
    • 8.9.5.2. Financial Performance
    • 8.9.5.3. Product Portfolios
    • 8.9.5.4. Strategic Initiatives
  • 8.9.6. Canned Wine Co.
    • 8.9.6.1. Company Overview
    • 8.9.6.2. Financial Performance
    • 8.9.6.3. Product Portfolios
    • 8.9.6.4. Strategic Initiatives
  • 8.9.7. Maker Wine Company
    • 8.9.7.1. Company Overview
    • 8.9.7.2. Financial Performance
    • 8.9.7.3. Product Portfolios
    • 8.9.7.4. Strategic Initiatives
  • 8.9.8. Archer Roose Wines
    • 8.9.8.1. Company Overview
    • 8.9.8.2. Financial Performance
    • 8.9.8.3. Product Portfolios
    • 8.9.8.4. Strategic Initiatives