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ハネムーンツーリズムの世界市場:市場規模・シェア・動向分析 (種類別・期間別・年齢層別・予算別・目的地別・予約方法別・地域別)、セグメント別予測 (2025年~2030年)

Honeymoon Tourism Market Size, Share & Trends Analysis Report By Type, By Duration, By Age Group, By Budget (Luxury, Mid-range, Low-range), By Destination, By Booking Mode, By Region, And Segment Forecasts, 2025 - 2030


出版日
ページ情報
英文 120 Pages
納期
2~10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
ハネムーンツーリズムの世界市場:市場規模・シェア・動向分析 (種類別・期間別・年齢層別・予算別・目的地別・予約方法別・地域別)、セグメント別予測 (2025年~2030年)
出版日: 2024年12月06日
発行: Grand View Research
ページ情報: 英文 120 Pages
納期: 2~10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ハネムーンツーリズム市場の成長と動向:

Grand View Research, Inc.の最新レポートによると、世界のハネムーンツーリズムの市場規模は2030年までに1,918億5,000万米ドルに達し、2025年から2030年までのCAGRは6.6%で拡大すると予測されています。

体験型旅行への動向の高まりがハネムーンツーリズム市場を強化しています。現代のカップルは、伝統的な観光よりもユニークで没入感のある体験を優先することが多いです。プライベートヨットツアー、野生動物サファリ、グルメアドベンチャー、ウェルネスリトリートなどを提供する目的地を好みます。人里離れたビーチでのロマンチックなディナーや、絵に描いたような風景の上を飛ぶ熱気球の旅など、厳選された体験が含まれたハネムーンパッケージは、旅行中に忘れられない思い出を作りたいカップルに好まれます。

加えて、旅行情報や予約プラットフォームが利用しやすくなったことで、新婚旅行の計画プロセスが簡素化されました。オンライン旅行代理店、ハネムーン専門プランナー、デスティネーション・ウェディング・サービスは、カップルの好み、予算、興味に合わせたオーダーメイドのパッケージを提供しています。このアクセシビリティによって、カップルは行き先、宿泊施設、アクティビティを簡単に比較することができ、十分な情報を得た上で決定を下し、自分たちの希望に応じてハネムーン体験をカスタマイズすることができます。

さらに、文化遺産観光もハネムーン旅行の決断を左右するもう一つの原動力です。カップルは、歴史、芸術、アーキテクチャ、地元の伝統が含まれ、多様な文化に浸り、ユニークな遺産について学ぶ機会を提供する目的地を好みます。カルチュラル・ツーリズムでは、カップルは象徴的なランドマークを探索し、文化祭に参加し、博物館やギャラリーを訪れ、本場の料理体験に参加することができます。

ハネムーンツーリズム市場:分析概要

  • 種類別では、ビーチ・ハネムーン分野が2024年に26.3%の最大売上シェアで市場をリード。ビーチフロントの高級ヴィラやスイートを提供する高級リゾートやホテルが登場したことで、ハネムーンに豪華さと快適さを求めるカップルの需要がさらに高まっています。
  • 期間別では、7~10日セグメントが予測期間中に最も高いCAGRを記録すると予想されます。国際的なラグジュアリーハネムーンへのカップルの支出が増加していることが、このセグメントの急成長を牽引しています。
  • 年齢層別では、25~35歳のセグメントが2024年に最大の売上シェアを獲得して市場をリードしました。特定の嗜好や予算に対応した多様でニッチな宿泊オプションが利用可能であること、また人目につかない目的地への認知度やアクセス性が高まっていることが、冒険好きなカップルの間でこのセグメントの成長を牽引しています。
  • 予算に基づくと、ラグジュアリー (高級) セグメントは予測期間中に最も高いCAGRを示すと予想されます。ラグジュアリーアメニティは、このセグメントの採用に重要な役割を果たしています。これには、プライベート・ヴィラやスイートのような豪華な宿泊施設へのアクセスが含まれ、多くの場合、プライベート・プール、ジャグジー、スパ施設を備えています。
  • 目的地別では、国内セグメントが2024年に最大の売上シェアを獲得して市場をリードしました。旅程の柔軟性と計画のしやすさが国内ハネムーンの普及に寄与しています。カップルは、天候や現地のイベント、個人の好みに応じて、自分好みの旅程を組みます。この柔軟性がハネムーン体験の自発性と楽しさを高め、カップルの好みやペースに合わせる力を与えています。
  • 予約方法に基づくと、直接予約セグメントが予測期間中に最も速いCAGRを示すと予想されます。直接予約では、カップルは自分の好み、特別な要望、特定の要件を宿泊施設やサービス提供者に直接伝えることができます。このパーソナライズされたアプローチは、部屋の好みや特別なアメニティからカスタマイズされたエクスカーションに至るまで、ハネムーン体験が彼ら独自の嗜好に合わせて調整されることを保証します。
  • 欧州が市場を独占し、2024年には39.3%のシェアを占めました。市場の促進要因は、豪華さと高級感です。同地域は、カップルに最もロマンチックな休暇を提供しています。同地域のさまざまな国々は、カップルにショッピングや景色の美しさを楽しみ、賑やかなナイトライフを体験する機会を提供しています。また、地中海リゾートでの滞在やオーロラ鑑賞は、カップルがバケットリストで計画している有名な場所のいくつかです。

目次

第1章 分析方法・範囲

第2章 エグゼクティブサマリー

第3章 ハネムーンツーリズム市場:変動要因・傾向・範囲

  • 市場連関の見通し
    • 親市場の見通し
  • 業界バリューチェーン分析
    • 販売/小売チャネル分析
    • 利益率分析
  • 市場力学
    • 市場促進要因の分析
    • 市場抑制要因の分析
    • 業界の機会
    • 業界の課題
  • ビジネス環境分析
    • ポーターのファイブフォース分析
    • PESTEL分析
  • 市場参入戦略

第4章 消費者行動分析

  • 人口統計分析
  • 消費者の動向と嗜好
  • 購入決定に影響を与える要因
  • 消費者の製品採用状況
  • 観察と推奨事項

第5章 ハネムーンツーリズム市場:種類別の推定・動向分析

  • 変動分析と市場シェア:種類別 (2024年・2030年)
  • 種類別 (2018~2030年)
    • ビーチハネムーン
    • オールインクルーシブハネムーン
    • アドベンチャーハネムーン
    • クルーズハネムーン
    • ミニムーン
    • ロードトリップハネムーン

第6章 ハネムーンツーリズム市場:期間別の推定・動向分析

  • 変動分析と市場シェア:期間別 (2024年・2030年)
  • 期間別 (2018~2030年)
    • 4~6日
    • 7~10日
    • 11~15日
    • 15日以上

第7章 ハネムーンツーリズム市場:年齢層別の推定・動向分析

  • 変動分析と市場シェア:年齢層別 (2024年・2030年)
  • 年齢層別 (2018~2030年)
    • 25歳未満
    • 35~45歳
    • 45~55歳
    • 55歳以上

第8章 ハネムーンツーリズム市場:予算別の推定・動向分析

  • 変動分析と市場シェア:予算別 (2024年・2030年)
  • 予算別 (2018~2030年)
    • ラグジュアリー
    • ミッドレンジ
    • ローレンジ

第9章 ハネムーンツーリズム市場:目的地別の推定・動向分析

  • 変動分析と市場シェア:目的地別 (2024年・2030年)
  • 目的地別 (2018~2030年)
    • 国内
    • 国外

第10章 ハネムーンツーリズム市場:予約方法別の推定・動向分析

  • 変動分析と市場シェア:予約方法別 (2024年・2030年)
  • 予約方法別 (2018~2030年)
    • 旅行代理店
    • マーケットプレース予約
    • 直接予約

第11章 ハネムーンツーリズム市場:地域別の推定・動向分析

  • 変動分析と市場シェア:地域別 (2024年・2030年)
    • 北米
    • 欧州
    • アジア太平洋
    • 中南米
    • 中東・アフリカ

第12章 ハネムーンツーリズム市場:競合分析

  • 最新動向と影響分析:主な市場参入企業別
  • 企業分類
  • 企業の市場ポジショニング
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 企業プロファイル
    • Booking.com
    • Abercrombie &Kent Ltd.
    • Flight Centre Travel Group Limited
    • Marriott International, Inc.
    • Thomascook.in
    • MakeMyTrip Limited
    • Expedia, Inc.
    • Bookmundi.com
    • Exodus Travels
    • The Turquoise Holiday Company Limited
    • Honeymoon Inc.
    • SANDALS
    • BLACK TOMATO
    • Exoticca
図表

Index of Tables

  • Table 1. List of abbreviations
  • Table 2. Global honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 3. Global honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 4. Global honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 5. Global honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 6. Global honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 7. Global honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 8. Global honeymoon tourism market, by region, 2018 - 2030 (USD Million)
  • Table 9. North America honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 10. North America honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 11. North America honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 12. North America honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 13. North America honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 14. North America honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 15. North America honeymoon tourism market, by region, 2018 - 2030 (USD Million)
  • Table 16. U.S. honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 17. U.S. honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 18. U.S. honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 19. U.S. honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 20. U.S. honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 21. U.S. honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 22. Canada honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 23. Canada honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 24. Canada honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 25. Canada honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 26. Canada honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 27. Canada honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 28. Mexico honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 29. Mexico honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 30. Mexico honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 31. Mexico honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 32. Mexico honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 33. Mexico honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 34. Europe honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 35. Europe honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 36. Europe honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 37. Europe honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 38. Europe honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 39. Europe honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 40. Europe honeymoon tourism market, by region, 2018 - 2030 (USD Million)
  • Table 41. UK honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 42. UK honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 43. UK honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 44. UK honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 45. UK honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 46. UK honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 47. Germany honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 48. Germany honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 49. Germany honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 50. Germany honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 51. Germany honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 52. Germany honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 53. France honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 54. France honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 55. France honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 56. France honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 57. France honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 58. France honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 59. Italy honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 60. Italy honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 61. Italy honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 62. Italy honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 63. Italy honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 64. Italy honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 65. Spain honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 66. Spain honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 67. Spain honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 68. Spain honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 69. Spain honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 70. Spain honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 71. Greece honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 72. Greece honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 73. Greece honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 74. Greece honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 75. Greece honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 76. Greece honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 77. Asia Pacific honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 78. Asia Pacific honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 79. Asia Pacific honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 80. Asia Pacific honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 81. Asia Pacific honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 82. Asia Pacific honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 83. Asia Pacific honeymoon tourism market, by region, 2018 - 2030 (USD Million)
  • Table 84. China honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 85. China honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 86. China honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 87. China honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 88. China honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 89. China honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 90. Japan honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 91. Japan honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 92. Japan honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 93. Japan honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 94. Japan honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 95. Japan honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 96. Australia & New Zealand honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 97. Australia & New Zealand honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 98. Australia & New Zealand honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 99. Australia & New Zealand honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 100. Australia & New Zealand honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 101. Australia & New Zealand honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 102. Indonesia honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 103. Indonesia honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 104. Indonesia honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 105. Indonesia honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 106. Indonesia honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 107. Indonesia honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 108. Maldives honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 109. Maldives honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 110. Maldives honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 111. Maldives honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 112. Maldives honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 113. Maldives honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 114. Central and South America honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 115. Central and South America honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 116. Central and South America honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 117. Central and South America honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 118. Central and South America honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 119. Central and South America honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 120. Central & South America honeymoon tourism market, by region, 2018 - 2030 (USD Million)
  • Table 121. Brazil honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 122. Brazil honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 123. Brazil honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 124. Brazil honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 125. Brazil honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 126. Brazil honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 127. Argentina honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 128. Argentina honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 129. Argentina honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 130. Argentina honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 131. Argentina honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 132. Argentina honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 133. Middle East and Africa honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 134. Middle East and Africa honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 135. Middle East and Africa honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 136. Middle East and Africa honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 137. Middle East and Africa honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 138. Middle East and Africa honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 139. Middle East and Africa honeymoon tourism market, by region, 2018 - 2030 (USD Million)
  • Table 140. UAE honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 141. UAE honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 142. UAE honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 143. UAE honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 144. UAE honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 145. UAE honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 146. Saudi Arabia honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 147. Saudi Arabia honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 148. Saudi Arabia honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 149. Saudi Arabia honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 150. Saudi Arabia honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 151. Saudi Arabia honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)
  • Table 152. South Africa honeymoon tourism market, by type, 2018 - 2030 (USD Million)
  • Table 153. South Africa honeymoon tourism market, by duration, 2018 - 2030 (USD Million)
  • Table 154. South Africa honeymoon tourism market, by age group, 2018 - 2030 (USD Million)
  • Table 155. South Africa honeymoon tourism market, by budget, 2018 - 2030 (USD Million)
  • Table 156. South Africa honeymoon tourism market, by destination, 2018 - 2030 (USD Million)
  • Table 157. South Africa honeymoon tourism market, by booking mode, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Data triangulation techniques
  • Fig. 3 Primary research pattern
  • Fig. 4 Market research approaches
  • Fig. 5 Value-chain-based sizing & forecasting
  • Fig. 6 QFD modeling for market share assessment
  • Fig. 7 Market formulation & validation
  • Fig. 8 Honeymoon tourism: Market outlook
  • Fig. 9 Honeymoon tourism: Competitive insights
  • Fig. 10 Parent market outlook
  • Fig. 11 Related/ancillary market outlook
  • Fig. 12 Penetration and growth prospect mapping
  • Fig. 13 Industry value chain analysis
  • Fig. 14 Honeymoon tourism market driver impact
  • Fig. 15 Honeymoon tourism market restraint impact
  • Fig. 16 Honeymoon tourism market strategic initiatives analysis
  • Fig. 17 Honeymoon tourism market: Type movement analysis
  • Fig. 18 Honeymoon tourism market: Type outlook and key takeaways
  • Fig. 19 Beach honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 20 All-inclusive honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 21 Adventure honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 22 Cruise honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 23 Minimoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 24 Road trip honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 25 Others honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 26 Honeymoon tourism market: Duration movement analysis
  • Fig. 27 Honeymoon tourism market: Duration outlook and key takeaways
  • Fig. 28 Female honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 29 Male honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 30 Honeymoon tourism market: Duration movement analysis
  • Fig. 31 Honeymoon tourism market: Duration outlook and key takeaways
  • Fig. 32 4 to 6 days honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 33 7 to 10 days honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 34 11 to 15 days honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 35 Above 15 days honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 36 Honeymoon tourism market: Age group movement analysis
  • Fig. 37 Honeymoon tourism market: Age group outlook and key takeaways
  • Fig. 38 Below 25 years honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 39 25 - 35 years honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 40 35 - 45 years honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 41 45 - 55 years honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 42 Above 55 years honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 43 Honeymoon tourism market: Budget movement analysis
  • Fig. 44 Honeymoon tourism market: Budget outlook and key takeaways
  • Fig. 45 Luxury honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 46 Mid-range honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 47 Low-range honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 48 Honeymoon tourism market: Destination movement analysis
  • Fig. 49 Honeymoon tourism market: Destination outlook and key takeaways
  • Fig. 50 Domestic honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 51 International honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 52 Honeymoon tourism market: Booking mode movement analysis
  • Fig. 53 Honeymoon tourism market: Booking mode outlook and key takeaways
  • Fig. 54 Travel Agency/agents honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 55 Marketplace bookings honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 56 Direct booking honeymoon tourism market estimates and forecasts, 2018 - 2030
  • Fig. 57 Global honeymoon tourism market: Regional movement analysis
  • Fig. 58 Global honeymoon tourism market: Regional outlook and key takeaways
  • Fig. 59 North America market estimates and forecasts, 2018 - 2030
  • Fig. 60 US market estimates and forecasts, 2018 - 2030
  • Fig. 61 Canada market estimates and forecasts, 2018 - 2030
  • Fig. 62 Mexico market estimates and forecasts, 2018 - 2030
  • Fig. 63 Europe market estimates and forecasts, 2018 - 2030
  • Fig. 64 UK market estimates and forecasts, 2018 - 2030
  • Fig. 65 Germany market estimates and forecasts, 2018 - 2030
  • Fig. 66 France market estimates and forecasts, 2018 - 2030
  • Fig. 67 Italy market estimates and forecasts, 2018 - 2030
  • Fig. 68 Spain market estimates and forecasts, 2018 - 2030
  • Fig. 69 Greece market estimates and forecasts, 2018 - 2030
  • Fig. 70 Asia Pacific market estimates and forecasts, 2018 - 2030
  • Fig. 71 China market estimates and forecasts, 2018 - 2030
  • Fig. 72 India market estimates and forecasts, 2018 - 2030
  • Fig. 73 Japan market estimates and forecasts, 2018 - 2030
  • Fig. 74 Australia & New Zealand market estimates and forecasts, 2018 - 2030
  • Fig. 75 Indonesia market estimates and forecasts, 2018 - 2030
  • Fig. 76 Maldives market estimates and forecasts, 2018 - 2030
  • Fig. 77 Central & South America market estimates and forecasts, 2018 - 2030
  • Fig. 78 Brazil market estimates and forecasts, 2018 - 2030
  • Fig. 79 Argentina market estimates and forecasts, 2018 - 2030
  • Fig. 80 Middle East and Africa market estimates and forecasts, 2018 - 2030
  • Fig. 81 UAE market estimates and forecasts, 2018 - 2030
  • Fig. 82 Saudi Arabia market estimates and forecasts, 2018 - 2030
  • Fig. 83 South Africa market estimates and forecasts, 2018 - 2030
目次
Product Code: GVR-4-68040-465-7

Honeymoon Tourism Market Growth & Trends:

The global honeymoon tourism market size is anticipated to reach USD 191.85 billion by 2030 and expand at a CAGR of 6.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growing trend towards experiential travel has bolstered the honeymoon tourism market. Modern couples often prioritize unique and immersive experiences over traditional sightseeing. They prefer destinations offering private yacht tours, wildlife safaris, culinary adventures, or wellness retreats. Honeymoon packages that include curated experiences, such as romantic dinners on secluded beaches or hot air balloon rides over picturesque landscapes, are preferable to couples looking to create lasting memories during their travels.

Additionally, the increasing accessibility of travel information and booking platforms has simplified the planning process for honeymooners. Online travel agencies, specialized honeymoon planners, and destination wedding services offer tailored packages that cater to couples' preferences, budgets, and interests. This accessibility allows couples to compare destinations, accommodations, and activities easily, empowering them to make informed decisions and customize their honeymoon experience according to their desires.

Moreover, cultural and heritage tourism is another driver that influences honeymoon travel decisions. Couples prefer destinations that include history, art, architecture, and local traditions, which provide opportunities to immerse themselves in diverse cultures and learn about unique heritage sites. Cultural tourism allows couples to explore iconic landmarks, attend cultural festivals, visit museums and galleries, and participate in authentic culinary experiences.

Honeymoon Tourism Market Report Highlights:

  • Based on type, the beach honeymoon segment led the market with the largest revenue share of 26.3% in 2024. The availability of upscale resorts and hotels offering exclusive beachfront villas and suites further enhances the demand of this segment, catering to couples seeking luxury and comfort during their honeymoon experience.
  • Based on duration, the 7 to 10 days segment is expected to witness the highest CAGR during the forecast period. Couples' growing expenditure on international luxury honeymoons is driving the segment's fast growth.
  • Based on age group, the 25 - 35 years segment led the market with the largest revenue share in 2024. The availability of diverse and niche accommodation options catering to specific preferences and budgets, as well as growing awareness and accessibility of off-the-beaten-path destinations, drive the segment growth among adventurous couples.
  • Based on budget, the luxury segment is expected to witness the highest CAGR during the forecast period. High-end amenities play a significant role in the segment's adoption. This includes access to lavish accommodations such as private villas or suites, often equipped with private pools, jacuzzis, and spa facilities.
  • Based on destination, the domestic segment led the market with the largest revenue share in 2024. The flexibility and ease of itinerary planning contribute to the adoption of domestic honeymoons. Couples create personalized itineraries according to weather conditions, local events, and personal preferences. This flexibility enhances the spontaneity and enjoyment of the honeymoon experience, empowering couples to suit their tastes and pace.
  • Based on booking mode, the direct booking segment is expected to witness the fastest CAGR during the forecast period. Direct booking lets couples directly communicate their preferences, special requests, and specific requirements with the accommodation or service provider. This personalized approach ensures that the honeymoon experience is tailored to their unique tastes, from room preferences and special amenities to customized excursions.
  • Europe dominated the market and accounted for a 39.3% share in 2024. Luxury and exclusivity are prominent drivers in the market. The region offers some of the most romantic getaways for the couples. Different countries in the region offer couples the opportunity to shop, enjoy scenic beauty, and experience bustling nightlife. Besides, staying at the Mediterranean resorts or witnessing the Northern lights are a few of the prominent places couples plan on their bucket list.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Honeymoon Tourism Market Variables, Trends & Scope

  • 3.1. Market Introduction
    • 3.1.1. Parent Market Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Sales/Retail Channel Analysis
    • 3.2.2. Profit Margin Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Business Environment Analysis
    • 3.4.1. Porter's Five Forces Analysis
    • 3.4.2. PESTEL Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Honeymoon Tourism Market: Application Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2024 & 2030
  • 5.2. Honeymoon Tourism Market Estimates & Forecast, By Type, 2018 to 2030 (USD Billion)
    • 5.2.1. Beach Honeymoon
      • 5.2.1.1. Beach Honeymoon Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 5.2.2. All Inclusive Honeymoons
      • 5.2.2.1. All Inclusive Honeymoons Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 5.2.3. Adventure Honeymoon
      • 5.2.3.1. Adventure Honeymoon Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 5.2.4. Cruise Honeymoon
      • 5.2.4.1. Cruise Honeymoon Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 5.2.5. Minimoon
      • 5.2.5.1. Minimoon Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 5.2.6. Road Trip Honeymoon
      • 5.2.6.1. Road Trip Honeymoon Market Estimates & Forecasts, 2018 to 2030 (USD Billion)

Chapter 6. Honeymoon Tourism Market: Duration Estimates & Trend Analysis

  • 6.1. Duration Movement Analysis & Market Share, 2024 & 2030
  • 6.2. Honeymoon Tourism Market Estimates & Forecast, By Duration, 2018 to 2030 (USD Billion)
    • 6.2.1. 4 to 6 Days
      • 6.2.1.1. 4 to 6 Days Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 6.2.2. 7 to 10 Days
      • 6.2.2.1. 7 to 10 Days Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 6.2.3. 11 to 15 Days
      • 6.2.3.1. 11 to 15 Days Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 6.2.4. Above 15 Days
      • 6.2.4.1. Above 15 Days Market Estimates & Forecasts, 2018 to 2030 (USD Billion)

Chapter 7. Honeymoon Tourism Market: Age Group Estimates & Trend Analysis

  • 7.1. Age Group Movement Analysis & Market Share, 2024 & 2030
  • 7.2. Honeymoon Tourism Market Estimates & Forecast, By Age Group, 2018 to 2030 (USD Billion)
    • 7.2.1. Less than 25 Years
      • 7.2.1.1. Less than 25 Years Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 7.2.2. 35 - 45 Years
      • 7.2.2.1. 35 - 45 Years Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 7.2.3. 45 - 55 Years
      • 7.2.3.1. 45 - 55 Years Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 7.2.4. Above 55 Years
      • 7.2.4.1. Above 55 Years Market Estimates & Forecasts, 2018 to 2030 (USD Billion)

Chapter 8. Honeymoon Tourism Market: Budget Estimates & Trend Analysis

  • 8.1. Budget Movement Analysis & Market Share, 2024 & 2030
  • 8.2. Honeymoon Tourism Market Estimates & Forecast, By Budget, 2018 to 2030 (USD Billion)
    • 8.2.1. Luxury
      • 8.2.1.1. Luxury Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 8.2.2. Mid-Range
      • 8.2.2.1. Mid-Range Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 8.2.3. Low-Range
      • 8.2.3.1. Low-Range Market Estimates & Forecasts, 2018 to 2030 (USD Billion)

Chapter 9. Honeymoon Tourism Market: Destination Estimates & Trend Analysis

  • 9.1. Destination Movement Analysis & Market Share, 2024 & 2030
  • 9.2. Honeymoon Tourism Market Estimates & Forecast, By Destination, 2018 to 2030 (USD Billion)
    • 9.2.1. Domestic
      • 9.2.1.1. Domestic Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 9.2.2. International
      • 9.2.2.1. International Market Estimates & Forecasts, 2018 to 2030 (USD Billion)

Chapter 10. Honeymoon Tourism Market: Booking Mode Estimates & Trend Analysis

  • 10.1. Booking Mode Movement Analysis & Market Share, 2024 & 2030
  • 10.2. Honeymoon Tourism Market Estimates & Forecast, By Booking Mode, 2018 to 2030 (USD Billion)
    • 10.2.1. Travel Agency/Agents
      • 10.2.1.1. Travel Agency/Agents Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 10.2.2. Marketplace Bookings
      • 10.2.2.1. Marketplace Bookings Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 10.2.3. Direct Booking
      • 10.2.3.1. Direct Booking Market Estimates & Forecasts, 2018 to 2030 (USD Billion)

Chapter 11. Honeymoon Tourism Market: Regional Estimates & Trend Analysis

  • 11.1. Regional Movement Analysis & Market Share, 2024 & 2030
    • 11.1.1. North America
      • 11.1.1.1. North America honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.1.2. U.S.
        • 11.1.1.2.1. Key country dynamics
        • 11.1.1.2.2. U.S. honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.1.3. Canada
        • 11.1.1.3.1. Key country dynamics
        • 11.1.1.3.2. Canada honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.1.4. Mexico
        • 11.1.1.4.1. Key country dynamics
        • 11.1.1.4.2. Mexico honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
    • 11.1.2. Europe
      • 11.1.2.1. Europe honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.2.2. UK
        • 11.1.2.2.1. Key country dynamics
        • 11.1.2.2.2. UK honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.2.3. Germany
        • 11.1.2.3.1. Key country dynamics
        • 11.1.2.3.2. Germany honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.2.4. France
        • 11.1.2.4.1. Key country dynamics
        • 11.1.2.4.2. France honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.2.5. Italy
        • 11.1.2.5.1. Key country dynamics
        • 11.1.2.5.2. Italy honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.2.6. Spain
        • 11.1.2.6.1. Key country dynamics
        • 11.1.2.6.2. Spain honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.2.7. Greece
        • 11.1.2.7.1. Key country dynamics
        • 11.1.2.7.2. Greece honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
    • 11.1.3. Asia Pacific
      • 11.1.3.1. Asia Pacific honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.3.2. China
        • 11.1.3.2.1. Key country dynamics
        • 11.1.3.2.2. China honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.3.3. Japan
        • 11.1.3.3.1. Key country dynamics
        • 11.1.3.3.2. Japan honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.3.4. India
        • 11.1.3.4.1. Key country dynamics
        • 11.1.3.4.2. India honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.3.5. Australia & New Zealand
        • 11.1.3.5.1. Key country dynamics
        • 11.1.3.5.2. Australia & New Zealand honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.3.6. Indonesia
        • 11.1.3.6.1. Key country dynamics
        • 11.1.3.6.2. Indonesia honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.3.7. Maldives
        • 11.1.3.7.1. Key country dynamics
        • 11.1.3.7.2. Maldives honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
    • 11.1.4. Central & South America
      • 11.1.4.1. Central & South America honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.4.2. Brazil
        • 11.1.4.2.1. Key country dynamics
        • 11.1.4.2.2. Brazil honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.4.3. Argentina
        • 11.1.4.3.1. Key country dynamics
        • 11.1.4.3.2. Argentina honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
    • 11.1.5. Middle East & Africa
      • 11.1.5.1. Middles East & Africa honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.5.2. Saudi Arabia
        • 11.1.5.2.1. Key country dynamics
        • 11.1.5.2.2. Saudi Arabia honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)
      • 11.1.5.3. South Africa
        • 11.1.5.3.1. Key country dynamics
        • 11.1.5.3.2. South Africa honeymoon tourism market estimates & forecast, 2018 - 2030 (USD Million)

Chapter 12. Honeymoon Tourism Market: Competitive Analysis

  • 12.1. Recent Developments & Impact Analysis by Key Market Participants
  • 12.2. Company Categorization
  • 12.3. Company Market Positioning
  • 12.4. Company Heat Map Analysis
  • 12.5. Strategy Mapping
  • 12.6. Company Profiles
    • 12.6.1. Booking.com
      • 12.6.1.1. Company Overview
      • 12.6.1.2. Financial Performance
      • 12.6.1.3. Product Portfolios
      • 12.6.1.4. Strategic Initiatives
    • 12.6.2. Abercrombie & Kent Ltd.
      • 12.6.2.1. Company Overview
      • 12.6.2.2. Financial Performance
      • 12.6.2.3. Product Portfolios
      • 12.6.2.4. Strategic Initiatives
    • 12.6.3. Flight Centre Travel Group Limited
      • 12.6.3.1. Company Overview
      • 12.6.3.2. Financial Performance
      • 12.6.3.3. Product Portfolios
      • 12.6.3.4. Strategic Initiatives
    • 12.6.4. Marriott International, Inc.
      • 12.6.4.1. Company Overview
      • 12.6.4.2. Financial Performance
      • 12.6.4.3. Product Portfolios
      • 12.6.4.4. Strategic Initiatives
    • 12.6.5. Thomascook.in
      • 12.6.5.1. Company Overview
      • 12.6.5.2. Financial Performance
      • 12.6.5.3. Product Portfolios
      • 12.6.5.4. Strategic Initiatives
    • 12.6.6. MakeMyTrip Limited
      • 12.6.6.1. Company Overview
      • 12.6.6.2. Financial Performance
      • 12.6.6.3. Product Portfolios
      • 12.6.6.4. Strategic Initiatives
    • 12.6.7. Expedia, Inc.
      • 12.6.7.1. Company Overview
      • 12.6.7.2. Financial Performance
      • 12.6.7.3. Product Portfolios
      • 12.6.7.4. Strategic Initiatives
    • 12.6.8. Bookmundi.com
      • 12.6.8.1. Company Overview
      • 12.6.8.2. Financial Performance
      • 12.6.8.3. Product Portfolios
      • 12.6.8.4. Strategic Initiatives
    • 12.6.9. Exodus Travels
      • 12.6.9.1. Company Overview
      • 12.6.9.2. Financial Performance
      • 12.6.9.3. Product Portfolios
      • 12.6.9.4. Strategic Initiatives
    • 12.6.10. The Turquoise Holiday Company Limited
      • 12.6.10.1. Company Overview
      • 12.6.10.2. Financial Performance
      • 12.6.10.3. Product Portfolios
      • 12.6.10.4. Strategic Initiatives
    • 12.6.11. Honeymoon Inc.
      • 12.6.11.1. Company Overview
      • 12.6.11.2. Financial Performance
      • 12.6.11.3. Product Portfolios
      • 12.6.11.4. Strategic Initiatives
    • 12.6.12. SANDALS
      • 12.6.12.1. Company Overview
      • 12.6.12.2. Financial Performance
      • 12.6.12.3. Product Portfolios
      • 12.6.12.4. Strategic Initiatives
    • 12.6.13. BLACK TOMATO
      • 12.6.13.1. Company Overview
      • 12.6.13.2. Financial Performance
      • 12.6.13.3. Product Portfolios
      • 12.6.13.4. Strategic Initiatives
    • 12.6.14. Exoticca
      • 12.6.14.1. Company Overview
      • 12.6.14.2. Financial Performance
      • 12.6.14.3. Product Portfolios
      • 12.6.14.4. Strategic Initiatives