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フレッシュハーブの市場規模、シェア、動向分析レポート：製品別、最終用途別、地域別、セグメント予測、2024年～2030年

Fresh Herbs Market Size, Share & Trends Analysis Report By Product (Basil, Cilantro/Coriander, Mint, Parsley), By End-use (Foodservice, Retail), By Region (North America, Europe, APAC, MEA), And Segment Forecasts, 2024 - 2030

出版日
ページ情報
英文 80 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.94円
フレッシュハーブの市場規模、シェア、動向分析レポート：製品別、最終用途別、地域別、セグメント予測、2024年～2030年
出版日: 2024年11月12日
発行: Grand View Research
ページ情報: 英文 80 Pages
納期: 2～10営業日
GIIご利用のメリット
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  • 概要
  • 図表
  • 目次
概要

フレッシュハーブの市場規模と動向

世界のフレッシュハーブ市場は2023年に53億7,000万米ドルと評価され、2024～2030年にかけてCAGR 9.4％で拡大すると予測されています。

市場は、消費者の嗜好の変化、健康志向、料理動向を反映するいくつかの相互関連要因によって力強い成長を遂げています。主要促進要因のひとつは、消費者が新鮮ハーブの健康効果を意識するようになり、新鮮で自然な食材への需要が高まっていることです。研究によると、現代の消費者は栄養価の高い選択肢を優先し、抗酸化特性やその他の健康上の利点から、加工された代替品よりも新鮮ハーブを選んでいます。このシフトは、スーパーマーケットやオンライン食料品プラットフォームなど、様々な小売環境において明らかであり、そこでは多様な生鮮ハーブの入手可能性が大幅に拡大しています。

料理のグローバリゼーションも市場の成長に大きな役割を果たしています。消費者は国際的な料理を探求するにつれて、風味と信憑性を高めるために様々なハーブを料理に取り入れるようになっています。バジル、コリアンダー、ミントといった人気の高いハーブは今や多くの台所で定番となっており、多様な風味が広く受け入れられるようになったことを反映しています。ミールキットや料理番組も、フレッシュハーブに関する料理動向の形成に重要な役割を果たしています。これらのプラットフォームは、消費者にフレッシュハーブを使った新しいレシピを発表することが多く、家庭でこれらの食材を試してみるよう促しています。消費者が料理の腕に自信を持つようになると、買い物でより多くタイプのハーブを購入するようになり、市場の需要をさらに押し上げます。新鮮ハーブが一般的なメディアで取り上げられるようになったことで、ハーブはより魅力的になり、日常の料理人にとっても身近な存在となりました。

料理の動向がフレッシュハーブの需要にどのような影響を与えるかを理解するには、利便性の要素を考慮しなければならないです。多忙なライフスタイルが当たり前になりつつある中、消費者は調理ルーチンに合った使いやすい選択肢を求めています。洗浄済み、みじん切り済み、すぐに使えるハーブ製品は、食事の準備にかかる時間と労力を節約できるとして人気を集めています。この動向は、消費者が新鮮ハーブの風味と健康上の利点を享受しながらも、調理に便利さを求める広範な欲求を反映しています。

健康志向も市場に影響を与える重要な要因です。消費者が栄養価の高い食品で食生活を改善しようとするなか、フレッシュハーブはカロリーやナトリウムを加えることなく風味を高めるという点でますます認知されるようになっています。この動向は、従来の調味料に代わる風味豊かな代替品としてハーブの利用を強調するケトやWhole30といった人気のダイエット運動と一致しています。消費者が食品の選択において透明性と持続可能性を優先するにつれて、健康上の利点と料理への応用の関連性から、有機栽培や地元産のハーブへの関心が急上昇しています。

eコマースの台頭は、こうした製品を消費者がより入手しやすくすることで、市場に大きな影響を与えています。食料品のオンラインショッピングでは、地元では手に入らないような新鮮ハーブをより幅広く探すことができます。この利便性は、特に新鮮食事材料を優先する健康志向の消費者にアピールします。さらに、パッケージングと流通の革新により、生きたハーブや鉢植えが小売スペースで入手しやすくなり、消費者の生鮮食品への関心が高まっています。

持続可能性への関心は、市場における消費者の嗜好をますます形成しつつあります。多くの消費者は、輸送に伴う二酸化炭素排出量を削減するため、地元産の農産物を選ぶ。この動向は、地元農業従事者を支援し、地域開発を促進すると同時に、消費者により新鮮商品を記載しています。サステイナブル農業の実践の重視は、より広範な環境目標に沿うものであり、消費者の間で高まっている、食品の選択が地球に与える影響についての意識を反映するものです。こうした動向が進化するにつれて、フレッシュハーブ市場の成長の勢いは持続すると考えられます。

消費者の間で健康とウェルネスに対する意識が高まっているため、有機フレッシュハーブの需要が高まっています。多くの消費者が食品を選ぶ目が肥えてきており、化学合成農薬や化学肥料を使用していない製品を選ぶようになっています。有機ハーブは、有害な化学品を使わずに栽培されているため、より健康的な代替品として認識されており、クリーンで自然な食品を求める消費者の欲求と一致しています。健康志向の食事へのシフトは、抗酸化特性や全体的な健康増進の可能性など、新鮮ハーブに関連する栄養上の利点が認識されたことによって、さらに後押しされています。規制機関や認証機関は、有機ラベルに対する消費者の信頼を強化し、有機フレッシュハーブへの動向をさらに後押ししています。消費者が有機製品の利点について知識を深めるにつれて、購入の際に認証された選択肢を求める傾向が強まっています。このような意識の高まりは、生産者や小売業者が有機ハーブの優れた風味や健康効果などの利点を強調するマーケティング努力によって支えられています。その結果、小売業者は、消費者の価値観に合致した有利な市場セグメントを開拓し、この高まる需要に応えるべく、有機フレッシュハーブの品揃えを拡大しています。

フレッシュハーブ市場における最も大きな課題の一つは、これらの製品の賞味期限が短いことです。生鮮ハーブは非常に腐りやすいため、品質と鮮度を維持するためには慎重な取り扱いと迅速な流通が必要となります。通常、収穫後1～2週間以内に消費する必要があるため、生産者や小売業者の物流や在庫管理が複雑になります。このような腐りやすさは、ハーブが十分に早く売れなければ大きな無駄となり、生産者やサプライヤーに経済的損失をもたらします。さらに、コールドチェーンのインフラが必要なため、サプライチェーンに複雑さとコストが加わり、生産者は適切な保管・輸送ソリューションへの投資が不可欠となります。

フレッシュハーブは季節変動にも左右され、年間の入手可能量に大きな影響を与えます。多くのハーブには、気温や日照などの環境要因に影響される特定の生育期があり、品薄の時期を招く。このような季節的な制限は、特に特定のハーブが入手できなかったり、供給が限られたりする閑散期には、継続的な消費者の需要を満たす上での課題となります。入手可能性の変動は価格変動につながり、通常、繁忙期には価格が下がり、閑散期には高くなるため、消費者が定期的にフレッシュハーブを購入することを躊躇する可能性があります。

フレッシュハーブ市場は、保存期間が長く利便性の高い乾燥ハーブや加工ハーブとの厳しい競合に直面しています。乾燥ハーブは冷蔵を必要とせず、風味を損なうことなく長期保存が可能なため、消費者にとっては保存しやすく、費用対効果も高いです。この競争は、フレッシュハーブの生産者にとっての課題であり、消費者を惹きつけるマーケティング戦略において、フレッシュならではの利点を強調し、絶えず革新を続けていかなければならないです。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 フレッシュハーブ市場の変数、動向、範囲

  • 市場系統の展望
  • 浸透と成長の展望マッピング
  • 産業バリューチェーン分析
    • 原料の展望
    • 製造と技術の動向
    • 販売/乳製品代替チャネル分析
    • 利益率分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 市場機会
    • 市場課題
  • 産業分析-ポーターのファイブフォース分析
  • 市場参入戦略

第4章 フレッシュハーブ市場：製品別、推定・動向分析

  • フレッシュハーブ市場、製品別：主要ポイント
  • 製品変動分析と市場シェア、2023年と2030年
  • 製品別、2018～2030年
    • バジル
    • コリアンダー
    • ミント
    • パセリ
    • その他

第5章 フレッシュハーブ市場：最終用途別、推定・動向分析

  • 最終用途別フレッシュハーブ市場：主要ポイント
  • 最終用途変動分析と市場シェア、2023年と2030年
  • 最終用途別、2018～2030年
    • 食品小売業
    • フードサービス

第6章 フレッシュハーブ市場：地域別、推定・動向分析

  • フレッシュハーブ市場：地域展望
  • 地域変動分析と市場シェア、2023年と2030年
  • 地域別・国別、2018～2030年
    • 北米
    • 欧州
    • アジア太平洋
    • 中南米
    • 中東・アフリカ

第7章 競合分析

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業概要
  • 企業市場シェア分析、2023年（％）
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 企業プロファイル
    • HerbThyme Farms
    • Superior Fresh
    • Wing Seed Company
    • Oliver Kay Produce
    • Meridian Farm Market
    • Enza Zaden
    • McCormick &Company, Inc.
    • Spisa Group
    • GrowUp Farms Group
    • Kerry Group PLC
    • Pacific Botanicals
    • Langmead Herbs
    • Organic Herb Trading Company
    • Nomad Foods
    • Rocket Farms
    • Vitacress
    • Shenandoah Growers Inc.
    • Dohler
    • Fresh Leaf Ltd.
    • Coolibah Herbs
図表

List of Tables

  • Table 1. Fresh herbs market - Key market driver analysis
  • Table 2. Fresh herbs market - Key market restraint analysis
  • Table 3. Fresh herbs market estimates & forecast, by product (USD Billion)
  • Table 4. Fresh herbs market estimates & forecast, by end use (USD Billion)
  • Table 5. Fresh herbs market estimates & forecast, by distribution (USD Billion)
  • Table 6. North America Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 7. North America Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 8. North America Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 9. U.S. macro-economic outlay
  • Table 10. U.S. Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 11. U.S. Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 12. U.S. Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 13. Canada macro-economic outlay
  • Table 14. Canada Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 15. Canada Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 16. Canada Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 17. Mexico macro-economic outlay
  • Table 18. Mexico Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 19. Mexico Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 20. Mexico Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 21. Europe Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 22. Europe Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 23. Europe Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 24. Germany macro-economic outlay
  • Table 25. Germany Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 26. Germany Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 27. Germany Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 28. UK macro-economic outlay
  • Table 29. UK Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 30. UK Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 31. UK Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 32. France macro-economic outlay
  • Table 33. France Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 34. France Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 35. France Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 36. Italy macro-economic outlay
  • Table 37. Italy Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 38. Italy Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 39. Italy Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 40. Spain macro-economic outlay
  • Table 41. Spain Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 42. Spain Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 43. Spain Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 44. Asia Pacific Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 45. Asia Pacific Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 46. Asia Pacific Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 47. China macro-economic outlay
  • Table 48. China Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 49. China Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 50. China Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 51. Japan macro-economic outlay
  • Table 52. Japan Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 53. Japan Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 54. Japan Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 55. India macro-economic outlay
  • Table 56. India Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 57. India Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 58. India Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 59. Australia macro-economic outlay
  • Table 60. New Zealand macro-economic outlay
  • Table 61. Australia & New Zealand Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 62. Australia & New Zealand Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 63. Australia & New Zealand Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 64. South Korea macro-economic outlay
  • Table 65. South Korea Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 66. South Korea Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 67. South Korea Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 68. Central & South America Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 69. Central & South America Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 70. Central & South America Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 71. Brazil macro-economic outlay
  • Table 72. Brazil Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 73. Brazil Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 74. Brazil Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 75. Middle East & Africa Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 76. Middle East & Africa Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 77. Middle East & Africa Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 78. South Africa macro-economic outlay
  • Table 79. South Africa Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 80. South Africa Fresh herbs market revenue estimates and forecast by product, 2018 - 2030 (USD Billion)
  • Table 81. South Africa Fresh herbs market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
  • Table 82. Recent developments & impact analysis, by key market participants
  • Table 83. Company market share, 2023
  • Table 84. Company heat map analysis
  • Table 85. Companies undergoing key strategies

List of Figures

  • Fig. 1 Fresh herbs market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Product snapshot
  • Fig. 8 End-use snapshot
  • Fig. 9 Regional snapshot
  • Fig. 10 Competitive landscape snapshot
  • Fig. 11 Fresh herbs market size, 2018 to 2030 (USD Billion)
  • Fig. 12 Fresh herbs market: Penetration & growth prospect mapping
  • Fig. 13 Fresh herbs market: Value chain analysis
  • Fig. 14 Fresh herbs market: Profit margin analysis
  • Fig. 15 Fresh herbs market: Market dynamics
  • Fig. 16 Fresh herbs market: Porter's five forces analysis
  • Fig. 17 Fresh herbs market, by product: Key Takeaways
  • Fig. 18 Fresh herbs market: Product movement analysis, 2023 & 2030 (%)
  • Fig. 19 Basil market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 20 Cilantro/Coriander market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 21 Mint market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 22 Parsleys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 23 Other fresh herb market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 24 Fresh herbs market, by end use: Key Takeaways
  • Fig. 25 Fresh herbs market: Regional outlook, 2023 & 2030, (USD Billion)
  • Fig. 26 Regional marketplace: Key takeaways
  • Fig. 27 North America Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 28 US Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 29 Canada Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 30 Mexico Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 31 Europe Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 32 UK Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 33 Germany Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 34 France Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 35 Italy Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 36 Spain Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 37 Asia Pacific Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 38 China Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 39 Japan Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 India Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 Australia & New Zealand Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 South Korea Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 Central & South America Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 Brazil Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 45 Middle East & Africa Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 46 South Africa Fresh herbs market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 47 Key company categorization
  • Fig. 48 Company market share analysis, 2023
  • Fig. 49 Strategic framework of Fresh herbs market
目次
Product Code: GVR-4-68040-483-0

Fresh Herbs Market Size & Trends:

The global fresh herbs market was valued at USD 5.37 billion in 2023 and is expected to expand at a CAGR of 9.4% from 2024 to 2030. The market is experiencing robust growth, driven by several interrelated factors that reflect changing consumer preferences, health consciousness, and culinary trends. One of the primary drivers is the increasing demand for fresh and natural ingredients as consumers become more aware of the health benefits of fresh herbs. Studies indicate that modern consumers prioritize nutritious options, opting for fresh herbs over processed alternatives due to their antioxidant properties and other health benefits. This shift is evident in various retail settings, including supermarkets and online grocery platforms, where the availability of a diverse range of fresh herbs has expanded significantly.

The globalization of culinary practices has also played a significant role in the growth of the market. Consumers increasingly incorporate various herbs into their cooking to enhance flavor and authenticity as they explore international cuisines. Popular herbs such as basil, cilantro, and mint are now staples in many kitchens, reflecting a broader acceptance of diverse flavors. Meal kits and cooking shows have also played a pivotal role in shaping culinary trends related to fresh herbs. These platforms often introduce consumers to new recipes featuring fresh herbs, encouraging them to experiment with these ingredients at home. As individuals gain confidence in their cooking skills, they are more likely to purchase a wider variety of herbs when shopping, further boosting market demand. The visibility of fresh herbs in popular media has made them more appealing and accessible to everyday cooks.

The convenience factor must be considered in understanding how culinary trends affect the demand for fresh herbs. With busy lifestyles becoming the norm, consumers seek easy-to-use options that fit into their cooking routines. Pre-washed, pre-chopped, and ready-to-use herb products are gaining popularity as they save time and effort in meal preparation. This trend reflects a broader desire for convenience in cooking while still allowing consumers to enjoy fresh herbs' flavors and health benefits.

Health consciousness is another critical driver influencing the market. As consumers seek to improve their diets with nutrient-dense foods, fresh herbs are increasingly recognized for enhancing flavor without adding calories or sodium. This trend aligns with popular diet movements such as Keto and Whole30, which emphasize using herbs as a flavorful alternative to traditional seasonings. The connection between health benefits and culinary applications has led to a surge in interest in organic and locally sourced herbs as consumers prioritize transparency and sustainability in their food choices.

The rise in e-commerce has significantly impacted the market by making these products more accessible to consumers. Online grocery shopping allows customers to explore a wider variety of fresh herbs that may not be available locally. This convenience particularly appeals to health-conscious consumers who prioritize fresh meal ingredients. Furthermore, innovations in packaging and distribution have facilitated the availability of living herbs and potted plants in retail spaces, enhancing consumer engagement with fresh produce.

Sustainability concerns are increasingly shaping consumer preferences in the market. Many consumers opt for locally sourced produce to reduce their carbon footprint associated with transportation. This trend supports local farmers and fosters community development while ensuring consumers receive fresher products. The emphasis on sustainable agriculture practices aligns with broader environmental goals and reflects a growing awareness among consumers about the impact of their food choices on the planet. As these trends evolve, they will likely sustain the growth momentum within the fresh herbs market.

Organic fresh herbs are in demand as there is a heightened awareness of health and wellness among consumers. Many individuals are becoming more discerning about their food choices, opting for products free from synthetic pesticides and fertilizers. Organic herbs are perceived as healthier alternatives, as they are cultivated without harmful chemicals, which aligns with consumers' desires for clean and natural food options. This shift towards health-conscious eating is further supported by the recognition of the nutritional benefits associated with fresh herbs, such as their antioxidant properties and potential to enhance overall well-being. Regulatory bodies and certification organizations have bolstered consumer confidence in organic labels, further driving the trend toward organic fresh herbs. As consumers become more educated about the benefits of organic products, they are more likely to seek out certified options in their purchases. This increased awareness is supported by marketing efforts from producers and retailers who highlight the advantages of organic herbs, including their superior flavor profiles and health benefits. Consequently, retailers are expanding their range of organic fresh herbs to meet this escalating demand, tapping into a lucrative market segment that aligns with consumer values.

One of the most significant challenges in the fresh herbs market is the short shelf life of these products. Fresh herbs are highly perishable, requiring careful handling and prompt distribution to maintain their quality and freshness. Typically, they should be consumed within one to two weeks after harvest, which complicates logistics and inventory management for producers and retailers. This perishability can lead to significant waste if herbs are not sold quickly enough, resulting in financial losses for growers and suppliers. Furthermore, the need for a cold chain infrastructure adds complexity and cost to the supply chain, making it essential for producers to invest in proper storage and transportation solutions.

Fresh herbs are also subject to seasonal variability, significantly impacting their yearly availability. Many herbs have specific growing seasons influenced by environmental factors such as temperature and sunlight, leading to periods of scarcity. This seasonal limitation can create challenges in meeting continuous consumer demand, particularly during off-peak seasons when certain herbs may be unavailable or in limited supply. The fluctuations in availability can result in price volatility, with prices typically lower during peak seasons and higher during off-seasons, potentially deterring consumers from purchasing fresh herbs regularly.

The fresh herbs market faces stiff competition from dried and processed alternatives offering more prolonged shelf life and greater convenience. Dried herbs are more accessible to store and more cost-effective for consumers since they do not require refrigeration and can be kept for extended periods without losing flavor. This competition poses a challenge for fresh herb producers, who must continually innovate and emphasize the unique benefits of freshness in their marketing strategies to attract consumers.

Global Fresh Herbs Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global fresh herbs market report on the basis of product, end use, and region.

  • Product Outlook (Revenue, USD Billion, 2018 - 2030)
  • Basil
  • Cilantro/Coriander
  • Mint
  • Parsley
  • Others
  • End Use Outlook (Revenue, USD Billion, 2018 - 2030)
  • Food Retail
  • Food Service
  • Regional Outlook (Revenue, USD Billion, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia & New Zealand
    • South Korea
  • Central & South America
    • Brazil
  • Middle East & Africa
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Packaging Outlook
  • 2.4. Competitive Landscape Outlook

Chapter 3. Fresh herbs Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Raw Material Outlooks
    • 3.3.2. Manufacturing and Technology Trends
    • 3.3.3. Sales/ Dairy Alternative Channel Analysis
    • 3.3.4. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis - Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. Fresh Herbs Market: Product Estimates & Trend Analysis

  • 4.1. Fresh Herbs Market, by Product: Key Takeaways
  • 4.2. Product Movement Analysis & Market Share, 2023 & 2030
  • 4.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Billion)
    • 4.3.1. Basil
      • 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 4.3.2. Cilantro/Coriander
      • 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 4.3.3. Mint
      • 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 4.3.4. Parsleys
      • 4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 4.3.5. Others
      • 4.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 5. Fresh Herbs Market: End Use Estimates & Trend Analysis

  • 5.1. Fresh herbs Market, by End Use: Key Takeaways
  • 5.2. End Use Movement Analysis & Market Share, 2023 & 2030
  • 5.3. Market Estimates & Forecasts, by Packaging, 2018 - 2030 (USD Billion)
    • 5.3.1. Food Retail
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.2. Food Service
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Fresh Herbs Market: Regional Estimates & Trend Analysis

  • 6.1. Fresh herbs Market: Regional Outlook
  • 6.2. Regional Movement Analysis & Market Share, 2023 & 2030
  • 6.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Billion)
    • 6.3.1. North America
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.1.2. U.S.
        • 6.3.1.2.1. Key country dynamics
        • 6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.1.3. Canada
        • 6.3.1.3.1. Key country dynamics
        • 6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.1.4. Mexico
        • 6.3.1.4.1. Key country dynamics
        • 6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.2. Europe
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.2. Germany
        • 6.3.2.2.1. Key country dynamics
        • 6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.3. UK
        • 6.3.2.3.1. Key country dynamics
        • 6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.4. France
        • 6.3.2.4.1. Key country dynamics
        • 6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.5. Italy
        • 6.3.2.5.1. Key country dynamics
        • 6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.6. Spain
        • 6.3.2.6.1. Key country dynamics
        • 6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.3. Asia Pacific
      • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.3.2. China
        • 6.3.3.2.1. Key country dynamics
        • 6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.3.3. Japan
        • 6.3.3.3.1. Key country dynamics
        • 6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.3.4. India
        • 6.3.3.4.1. Key country dynamics
        • 6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.3.5. Australia & New Zealand
        • 6.3.3.5.1. Key country dynamics
        • 6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.3.6. South Korea
        • 6.3.3.6.1. Key country dynamics
        • 6.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.4. Central & South America
      • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.4.2. Brazil
        • 6.3.4.2.1. Key country dynamics
        • 6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.5. Middle East & Africa
      • 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.5.2. South Africa
        • 6.3.5.2.1. Key country dynamics

Chapter 7. Competitive Analysis

  • 7.1. Recent Developments & Impact Analysis, by Key Market Participants
  • 7.2. Company Categorization
  • 7.3. Participant's Overview
  • 7.4. Financial Performance
  • 7.5. Product Benchmarking
  • 7.6. Company Market Share Analysis, 2023 (%)
  • 7.7. Company Heat Map Analysis
  • 7.8. Strategy Mapping
  • 7.9. Company Profiles
    • 7.9.1. HerbThyme Farms
    • 7.9.2. Superior Fresh
    • 7.9.3. Wing Seed Company
    • 7.9.4. Oliver Kay Produce
    • 7.9.5. Meridian Farm Market
    • 7.9.6. Enza Zaden
    • 7.9.7. McCormick & Company, Inc.
    • 7.9.8. Spisa Group
    • 7.9.9. GrowUp Farms Group
    • 7.9.10. Kerry Group PLC
    • 7.9.11. Pacific Botanicals
    • 7.9.12. Langmead Herbs
    • 7.9.13. Organic Herb Trading Company
    • 7.9.14. Nomad Foods
    • 7.9.15. Rocket Farms
    • 7.9.16. Vitacress
    • 7.9.17. Shenandoah Growers Inc.
    • 7.9.18. Dohler
    • 7.9.19. Fresh Leaf Ltd.
    • 7.9.20. Coolibah Herbs