女性用ワイプ市場規模、シェア、動向分析レポート：流通チャネル別、地域別、セグメント予測、2025年～2030年

女性用ワイプ市場の成長と動向

Grand View Research, Inc.の最新レポートによると、女性用ワイプの世界市場規模は2030年までに25億2,000万米ドルに達し、2025～2030年にかけてCAGR 6.7%で成長すると推定されています。

同製品の需要を牽引しているのは、性器衛生に関する世界中の女性の意識の高まりです。マクロレベルでは、思春期早発症例の増加が市場成長に大きく寄与しています。

新型のCOVID-19パンデミックは市場成長に大きく寄与しており、世界中のかなりの数の消費者が数ヶ月間使用可能な製品（女性用ウェットティッシュ）の在庫を確保しています。このため、パニック買いにより、2020年を通じて同製品に対する空前の需要が生まれると考えられます。2020年上半期には、COVID-19危機のために数多くの大手小売店が営業を停止したが、女性用ワイプのオンライン販売は、特にアジア市場で引き続き健全に推移しています。

便利な女性用インティメートケア製品として人気が高まっているにもかかわらず、女性用ウェットティッシュは、洗浄剤、クリーム、保湿剤を含む多くの製品からの代替品の脅威に直面し続けています。しかし、主要な市場参入企業は、自社製品の代替品の脅威を相殺するために、サステイナブル原料を使用して製造された製品を提供すると予想されます。

アジア太平洋は、2024年に女性用ワイプの最大地域市場に浮上しました。インドや中国などの国々が主導するアジア太平洋市場は、健康志向の女性の増加によって牽引されています。ベトナムやインドネシアを含む東南アジア市場は、ここ数年、小売プラットフォーム全体で健全な成長を遂げており、成長の原動力として浮上しています。一方、インドでは、女性の衛生習慣を促進するために、産業と政府が国を挙げて取り組んでいることから、当面の間、女性用ウェットティッシュの最も有利な市場として浮上する可能性が高いです。

市場は大きくセグメント化されており、国内外の参入企業が市場空間を共有しています。市場参入企業は今後数年間、競合を維持するための主要戦略として、M&Aや製品イノベーションを展開するとみられます。

生理用ナプキン市場レポートハイライト

• ハイパーマーケットとスーパーマーケットが2024年の売上高シェア37.3%で市場を独占。これらの小売チャネルは、便利なワンストップショッピング体験を提供し、多くの消費者を惹きつけています。
• アジア太平洋の女性用ワイプ産業は、2024年に36.5％の最大売上高シェアで世界市場を独占しました。
• オンラインチャネルは、予測期間中最も速いCAGR 7.3％で成長すると予想されます。オンラインショッピングの利便性と手軽さが重要な促進要因であり、消費者は自宅に居ながらにして個人用衛生用品を購入することを好むようになっています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 女性用ワイプ市場の変数、動向、範囲

• 市場系統の展望
  • 親市場の展望
  • 関連市場展望
• 産業バリューチェーン分析
  • 利益率分析（産業レベル）
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場課題
• 産業分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者製品の採用
• 観察と推奨事項

第5章 女性用ワイプ市場：流通チャネル別、推定・動向分析

• 女性用ワイプ市場、流通チャネル別：主要ポイント
• 流通チャネル変動分析と市場シェア、2024年と2030年
• 流通チャネル別、2018～2030年
  • ハイパーマーケットとスーパーマーケット
  • コンビニエンスストア
  • 薬局・ドラッグストア
  • オンライン
  • その他

第6章 女性用ワイプ市場：地域別、推定・動向分析

• 女性用ワイプ市場：地域別展望
• 地域市場：主要ポイント
• 地域別、2018～2030年
  • 北米
  • 欧州
  • アジア太平洋
  • ラテンアメリカ
  • 中東・アフリカ

第7章 女性用ワイプ市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業概要
• 企業市場シェア分析、2024年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Procter &Gamble
  • Johnson & Johnson Services, Inc.
  • Edgewell Personal Care
  • KCWW
  • Unicharm Corporation
  • Albaad
  • Guy &O'Neill, Inc.
  • Bodywise (UK) Limited
  • Corman SpA
  • Laclede, Inc.

List of Tables

• Table 1 Global feminine wipes market: Key market driver analysis
• Table 2 Global feminine wipes market: Key market restraint analysis
• Table 3 Global feminine wipes market estimates & forecast, by distribution channel (USD Million)
• Table 4 Global feminine wipes market estimates & forecast, by region (USD Million)
• Table 5 North America feminine wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 6 North America feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 7 U.S. macro-economic outlay
• Table 8 U.S. feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 9 Canada macro-economic outlay
• Table 10 Canada feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 11 Mexico macro-economic outlay
• Table 12 Mexico feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 13 Europe feminine wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 14 Europe feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 15 UK macro-economic outlay
• Table 16 UK feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 17 Germany macro-economic outlay
• Table 18 Germany feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 19 France macro-economic outlay
• Table 20 France feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 21 Italy macro-economic outlay
• Table 22 Italy feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 23 Spain macro-economic outlay
• Table 24 Spain feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 25 Asia Pacific feminine wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 26 Asia Pacific feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 27 China macro-economic outlay
• Table 28 China feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 29 India macro-economic outlay
• Table 30 India feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 31 Japan macro-economic outlay
• Table 32 Japan feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 33 Australia & New Zealand macro-economic outlay
• Table 34 Australia & New Zealand feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 35 Latin America feminine wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 36 Latin America feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 37 Brazil macro-economic outlay
• Table 38 Brazil feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 39 Argentina macro-economic outlay
• Table 40 Argentina feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 41 Middle East & Africa feminine wipes market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 42 Middle East & Africa feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 43 UAE macro-economic outlay
• Table 44 UAE feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 45 South Africa macro-economic outlay
• Table 46 South Africa feminine wipes market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 47 Recent developments & impact analysis, by key market participants
• Table 48 Company market share, 2024 (%)
• Table 49 Company heat map analysis, 2024
• Table 50 Companies implementing key strategies

List of Figures

• Fig. 1 Feminine wipes market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape snapshot
• Fig. 10 Global parent industry and feminine wipes size (USD Million)
• Fig. 11 Global feminine wipes size, 2018 to 2030 (USD Million)
• Fig. 12 Feminine wipes market: Penetration & growth prospect mapping
• Fig. 13 Feminine wipes market: Value chain analysis
• Fig. 14 Feminine wipes market: Dynamics
• Fig. 15 Feminine wipes market: Porter's five forces analysis
• Fig. 16 Feminine wipes market estimates & forecast, by distribution channel (USD Million)
• Fig. 17 Feminine wipes market estimates & forecasts for hypermarkets/supermarkets, 2018 - 2030 (USD Million)
• Fig. 18 Feminine wipes market estimates & forecasts for convenience stores, 2018 - 2030 (USD Million)
• Fig. 19 Feminine wipes market estimates & forecasts for pharmacies & drugstores, 2018 - 2030 (USD Million)
• Fig. 20 Feminine wipes market estimates & forecasts for online, 2018 - 2030 (USD Million)
• Fig. 21 Feminine wipes market estimates & forecasts for others, 2018 - 2030 (USD Million)
• Fig. 22 Feminine wipes market: Regional outlook, 2024 & 2030 (USD Million)
• Fig. 23 Regional marketplace: Key takeaways
• Fig. 24 North America feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 25 U.S. feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 26 Canada feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 27 Mexico feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 28 Europe feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 29 Germany feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 30 UK feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 31 France feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 32 Italy feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 33 Spain feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 34 Asia Pacific feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 35 China feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 36 India feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 37 Japan feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 38 Australia & New Zealand feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 39 Latin America feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 40 Brazil feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 41 Argentina feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 42 Middle East & Africa feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 43 UAE feminine wipes market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 44 South Africa milk market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 Key company categorization
• Fig. 46 Company market share analysis, 2024
• Fig. 47 Strategic framework of feminine wipes

Feminine Wipes Market Growth & Trends:

The global feminine wipes market size is estimated to reach USD 2.52 billion by 2030, registering to grow at a CAGR of 6.7% from 2025 to 2030 according to a new report by Grand View Research, Inc. Demand for the product is driven by rising awareness among women worldwide regarding genital hygiene. At a macro level, increasing instances of early puberty are contributing significantly to the market growth.

The novel COVID-19 pandemic has contributed significantly to the market growth, with a sizable number of consumers worldwide keeping a stock of products (feminine wipes) that could last for months. Thus, panic buying is likely to create an unprecedented demand for the product throughout 2020. Though numerous leading retail outlets shut down operations due to the COVID-19 crisis during the first half of 2020, online sales of feminine wipes continue to remain healthy, most notably in the Asian markets.

Despite its rising popularity as a convenient feminine intimate care product, feminine wipes continue to face an increasing threat of substitution from a host of products, including washes, creams, and moisturizers. However, key market players are expected to offer products manufactured using sustainable raw materials to offset the threat of substitution for their products.

Asia Pacific emerged as the largest regional market for feminine wipes in 2024. Led by countries such as India and China, the Asia Pacific market is driven by an increasing number of health-conscious women. Southeast Asian markets, including Vietnam and Indonesia, have witnessed healthy gains across retail platforms over the years, thereby emerging as engines of growth. On the other hand, India is likely to emerge as the most lucrative market for feminine wipes in the foreseeable future, given the efforts being made by the industry and the government to promote hygiene practices among women countrywide.

The market is largely fragmented, with both domestic and international players sharing the market space. Market participants are expected to deploy mergers & acquisitions and product innovation as their key strategies to remain competitive in the coming years.

Feminine Wipes Market Report Highlights:

• Hypermarkets & supermarkets dominated the market with the largest revenue share of 37.3% in 2024. These retail channels offer a convenient one-stop shopping experience, attracting a large number of consumers.
• Asia Pacific feminine wipes industry dominated the global market with the largest revenue share of 36.5% in 2024.
• The online channel is expected to grow at the fastest CAGR of 7.3% over the forecast period. The convenience and ease of online shopping are significant drivers, as consumers increasingly prefer to purchase personal hygiene products from the comfort of their homes.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Feminine Wipes Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Profit Margin Analysis (Industry-level)
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends and Preferences
• 4.3. Factors Affecting Buying Decision
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. Feminine Wipes Market: Distribution Channel Estimates & Trend Analysis

• 5.1. Feminine Wipes Market, By Distribution Channel: Key Takeaways
• 5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
  • 5.3.1. Hypermarkets & Supermarkets
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. Convenience Stores
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.3. Pharmacies & Drugstores
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.4. Online
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.5. Others
    • 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Feminine Wipes Market: Regional Estimates & Trend Analysis

• 6.1. Feminine Wipes Market: Regional Outlook
• 6.2. Regional Marketplaces: Key Takeaways
• 6.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
  • 6.3.1. North America
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.1.2. U.S.
      • 6.3.1.2.1. Key country dynamics
      • 6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.1.3. Canada
      • 6.3.1.3.1. Key country dynamics
      • 6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.1.4. Mexico
      • 6.3.1.4.1. Key country dynamics
      • 6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Europe
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.2. UK
      • 6.3.2.2.1. Key country dynamics
      • 6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.3. Germany
      • 6.3.2.3.1. Key country dynamics
      • 6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.4. France
      • 6.3.2.4.1. Key country dynamics
      • 6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.5. Italy
      • 6.3.2.5.1. Key country dynamics
      • 6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.6. Spain
      • 6.3.2.6.1. Key country dynamics
      • 6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.3. Asia Pacific
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3.2. China
      • 6.3.3.2.1. Key country dynamics
      • 6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3.3. India
      • 6.3.3.3.1. Key country dynamics
      • 6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3.4. Japan
      • 6.3.3.4.1. Key country dynamics
      • 6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3.5. Australia & New Zealand
      • 6.3.3.5.1. Key country dynamics
      • 6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.4. Latin America
    • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.4.2. Brazil
      • 6.3.4.2.1. Key country dynamics
      • 6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.4.3. Argentina
      • 6.3.4.3.1. Key country dynamics
      • 6.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.5. Middle East & Africa
    • 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.5.2. UAE
      • 6.3.5.2.1. Key country dynamics
      • 6.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.5.3. South Africa
      • 6.3.5.3.1. Key country dynamics
      • 6.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Feminine Wipes Market: Competitive Analysis

• 7.1. Recent Developments & Impact Analysis, by Key Market Participants
• 7.2. Company Categorization
• 7.3. Participant's Overview
• 7.4. Financial Performance
• 7.5. Product Benchmarking
• 7.6. Company Market Share Analysis, 2024 (%)
• 7.7. Company Heat Map Analysis
• 7.8. Strategy Mapping
• 7.9. Company Profiles
  • 7.9.1. Procter & Gamble
    • 7.9.1.1. Company Overview
    • 7.9.1.2. Financial Performance
    • 7.9.1.3. Product Portfolios
    • 7.9.1.4. Strategic Initiatives
  • 7.9.2. Johnson & Johnson Services, Inc.
    • 7.9.2.1. Company Overview
    • 7.9.2.2. Financial Performance
    • 7.9.2.3. Product Portfolios
    • 7.9.2.4. Strategic Initiatives
  • 7.9.3. Edgewell Personal Care
    • 7.9.3.1. Company Overview
    • 7.9.3.2. Financial Performance
    • 7.9.3.3. Product Portfolios
    • 7.9.3.4. Strategic Initiatives
  • 7.9.4. KCWW
    • 7.9.4.1. Company Overview
    • 7.9.4.2. Financial Performance
    • 7.9.4.3. Product Portfolios
    • 7.9.4.4. Strategic Initiatives
  • 7.9.5. Unicharm Corporation
    • 7.9.5.1. Company Overview
    • 7.9.5.2. Financial Performance
    • 7.9.5.3. Product Portfolios
    • 7.9.5.4. Strategic Initiatives
  • 7.9.6. Albaad
    • 7.9.6.1. Company Overview
    • 7.9.6.2. Financial Performance
    • 7.9.6.3. Product Portfolios
    • 7.9.6.4. Strategic Initiatives
  • 7.9.7. Guy & O'Neill, Inc.
    • 7.9.7.1. Company Overview
    • 7.9.7.2. Financial Performance
    • 7.9.7.3. Product Portfolios
    • 7.9.7.4. Strategic Initiatives
  • 7.9.8. Bodywise (UK) Limited
    • 7.9.8.1. Company Overview
    • 7.9.8.2. Financial Performance
    • 7.9.8.3. Product Portfolios
    • 7.9.8.4. Strategic Initiatives
  • 7.9.9. Corman SpA
    • 7.9.9.1. Company Overview
    • 7.9.9.2. Financial Performance
    • 7.9.9.3. Product Portfolios
    • 7.9.9.4. Strategic Initiatives
  • 7.9.10. Laclede, Inc.
    • 7.9.10.1. Company Overview
    • 7.9.10.2. Financial Performance
    • 7.9.10.3. Product Portfolios
    • 7.9.10.4. Strategic Initiatives