ロケーションベース広告の市場規模、シェア、動向分析レポート：コンポーネント別、プロモーション別、広告別、用途別、業界別、地域別、セグメント予測、2025年～2030年

ロケーションベース広告市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のロケーションベース広告市場規模は2030年までに2,968億2,000万米ドルに達し、2025年から2030年までのCAGRは15.0％を記録すると予測されています。

この市場を牽引しているのは、モバイルデバイスの普及、ジオロケーション技術の進歩、パーソナライズされた関連性の高い広告コンテンツに対する需要の高まりです。このダイナミックな分野は、企業がターゲットとする視聴者とつながる方法を再構築しており、消費者が最も受容しやすいタイミングと場所で正確にメッセージを配信する強力なツールを提供しています。成長の主な原動力は、スマートフォンのユビキタス化です。全世界で65億人を超えるスマートフォンユーザーがいるため、企業は膨大なオーディエンスを手元に置くことができます。ロケーションベース広告は、これらのデバイスのGPS機能を活用し、ユーザーのリアルタイムの位置に基づいて高度にターゲット化されたメッセージを配信します。

これにより、従来の広告手法では難しかった、文脈に即した関連性の高い広告が可能になります。ジオロケーション技術の進歩により、ロケーションベースのターゲティングの精度と正確性は大幅に向上しました。GPSとWi-Fi三角測量やビーコン技術などのテクノロジーを組み合わせることで、広告主はユーザーの位置を驚くほど正確に特定できるようになった。これにより、超ローカライズされたキャンペーンに新たな可能性が生まれ、小売店やレストラン、イベントなど、特定の場所で消費者を惹きつけることができるようになった。例えば、小売店や実店舗は、この種のマーケティング戦略を最も熱心に採用している企業のひとつです。彼らは、実店舗の近くにいる消費者をターゲットにすることで、人の往来を呼び込み、店舗での売上を促進できる可能性を認識しています。

多くのアプリがユーザーの位置情報へのアクセスを要求するようになり、キャンペーンを効果的に行うための貴重なデータを広告主に提供できるようになったからです。しかし、これには、データを慎重に扱い、ユーザーのプライバシーが尊重されるようにする責任が伴う。パーソナライゼーションは、この市場の成功に貢献するもう一つの重要な要素です。ユーザーの位置情報を理解することで、企業は地域の状況に合わせてメッセージを調整することができます。例えば、小売チェーンは、特定の地域の人口統計や嗜好に基づいて、特定の商品やオファーを宣伝することができます。このレベルのパーソナライゼーションは、ユーザー体験を向上させるだけでなく、コンバージョンの可能性も高める。

さらに、広告の効果は、強固な分析とアトリビューション機能によって裏付けられています。広告主は、キャンペーンのパフォーマンスを追跡・測定し、ユーザーのエンゲージメント、トラフィック、コンバージョン率に関する洞察を得ることができます。このデータ主導のアプローチにより、継続的な最適化が可能になり、広告の取り組みが最高の投資収益率をもたらすことが保証されます。2023年5月、フォースクエアはFoursquare Graphsと呼ばれる新製品を発表しました。これはデータの質を向上させることを目的とし、ジオコードやVenue Reality Scoreを含む計算されたスコアなどの情報の精度を高める。この製品は、変化するプライバシー環境に適応し、消費者のプライバシーを優先しながら、企業が主要なビジネス上の疑問に対処するのを支援します。

ロケーションベース広告市場レポートハイライト

• プライバシーへの懸念は、ユーザーが位置情報を広告主と共有することをためらう理由の一つです。他のサービスとデータを共有し、無関係な広告通知を受け取る懸念は、マーケティング担当者が効果的に取り組む必要があります。
• ジオロケーションデータの助けを借りて、検索エンジンとソーシャルネイティブプラットフォームは、マーケティング担当者が彼らの聴衆のために関連性の高い、パーソナライズされた、ターゲットを絞った広告を作成するのに役立っています。
• ポップ＆マムストア、金融機関、自動車ディーラー、レストラン＆ホテル、教育機関、ヘルスケア機関など、さまざまな企業や機関が、ジオターゲティングキャンペーンをうまく利用して、オーディエンスの獲得と維持に成功しています。
• Aisle411、Locately、ROXIMITY、Vistar Media、Mapbox、MomentFeed、Skyhookなどの企業は、位置情報サービスの分野で新進の新興企業であり、既存の競合他社に有望な競争をもたらす可能性があります。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ロケーションベース広告の変数、動向、範囲

• 市場系統の見通し
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 業界の課題
• ロケーションベース広告分析ツール
  • 業界分析- ポーターのファイブフォース分析
  • PESTEL分析

第4章 ロケーションベース広告市場：コンポーネントの推定・動向分析

• セグメントダッシュボード
• ロケーションベース広告市場：コンポーネントの変動分析、2024年と2030年
• ジオフェンシング
• ジオターゲティング
• ジオコンクエスト

第5章 ロケーションベース広告市場：プロモーションの推定・動向分析

• セグメントダッシュボード
• ロケーションベース広告市場：プロモーション変動分析、2024年および2030年
• バナー表示/ポップアッププロモーション
• ビデオプロモーション
• 検索結果のプロモーション
• 電子メールとメッセージ
• ソーシャルメディアコンテンツのプロモーション
• 音声通話プロモーション

第6章 ロケーションベース広告市場： 広告の推定・動向分析

• セグメントダッシュボード
• ロケーションベース広告市場：広告変動分析、2024年および2030年
• プッシュ広告
• プル広告

第7章 ロケーションベース広告市場：用途の推定・動向分析

• セグメントダッシュボード
• ロケーションベース広告市場：用途変動分析、2024年および2030年
• 小売店
• 公共スペース
• 空港
• その他

第8章 ロケーションベース広告市場：業界の推定・動向分析

• セグメントダッシュボード
• ロケーションベース広告市場：業界の変動分析、2024年および2030年
• 小売り
• ホスピタリティ
• BFSI
• 教育
• テクノロジーとメディア
• 運輸・物流
• 自動車
• マルチメディアとエンターテイメント
• その他

第9章 ロケーションベース広告市場：地域の推定・動向分析

• ロケーションベース広告の市場シェア、地域別、2024年および2030年
• 北米
  • 北米のロケーションベース広告市場推計・予測、2018年-2030年
  • 米国
  • カナダ
• 欧州
  • 欧州のロケーションベース広告市場推計・予測、2018年-2030年
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • スペイン
• アジア太平洋
  • アジア太平洋地域のロケーションベース広告市場推計・予測、2018年-2030年
  • 中国
  • インド
  • 日本
  • 韓国
• ラテンアメリカ
  • ラテンアメリカのロケーションベース広告市場推計・予測、2018年-2030年
  • ブラジル
• 中東・アフリカ
  • 中東・アフリカロケーションベース広告市場推計・予測、2018-2030
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第10章 競合情勢

• 企業分類
• 企業の市場ポジショニング
• 企業ヒートマップ分析
• 企業プロファイル
  • Cidewalk Technologies Inc.
  • Enradius
  • Emodo（OneMagnify）
  • Meta Platforms, Inc,
  • Foursquare
  • Google LLC（Alphabet Inc.）
  • GroundTruth
  • IBM
  • Near Intelligence Inc.
  • Precisely
  • telenity
  • Yelp Inc.
  • Cuebiq Group, LLC.

List of Tables

• Table 1 Global location-based advertising market, by region, 2018 - 2030 (USD Million)
• Table 2 Global location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 3 Global location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 4 Global location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 5 Global location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 6 Global location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 7 North America location-based advertising market, by country, 2018 - 2030 (USD Million)
• Table 8 North America location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 9 North America location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 10 North America location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 11 North America location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 12 North America location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 13 U.S. location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 14 U.S. location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 15 U.S. location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 16 U.S. location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 17 U.S. location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 18 Canada location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 19 Canada location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 20 Canada location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 21 Canada location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 22 Canada location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 23 Europe location-based advertising market, by country, 2018 - 2030 (USD Million)
• Table 24 Europe location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 25 Europe location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 26 Europe location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 27 Europe location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 28 Europe location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 29 Germany location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 30 Germany location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 31 Germany location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 32 Germany location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 33 Germany location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 34 UK location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 35 UK location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 36 UK location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 37 UK location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 38 UK location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 39 France location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 40 France location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 41 France location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 42 France location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 43 France location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 44 Italy location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 45 Italy location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 46 Italy location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 47 Italy location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 48 Italy location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 49 Spain location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 50 Spain location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 51 Spain location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 52 Spain location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 53 Spain location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 54 Asia Pacific location-based advertising market, by country, 2018 - 2030 (USD Million)
• Table 55 Asia Pacific location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 56 Asia Pacific location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 57 Asia Pacific location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 58 Asia Pacific location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 59 Asia Pacific location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 60 China location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 61 China location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 62 China location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 63 China location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 64 China location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 65 India location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 66 India location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 67 India location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 68 India location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 69 India location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 70 Japan location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 71 Japan location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 72 Japan location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 73 Japan location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 74 Japan location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 75 South Korea location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 76 South Korea location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 77 South Korea location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 78 South Korea location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 79 South Korea location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 80 Latin America location-based advertising market, by country, 2018 - 2030 (USD Million)
• Table 81 Latin America location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 82 Latin America location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 83 Latin America location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 84 Latin America location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 85 Latin America location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 86 Brazil location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 87 Brazil location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 88 Brazil location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 89 Brazil location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 90 Brazil location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 91 MEA location-based advertising market, by country, 2018 - 2030 (USD Million
• Table 92 MEA location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 93 MEA location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 94 MEA location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 95 MEA location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 96 MEA location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 97 UAE location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 98 UAE location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 99 UAE location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 100 UAE location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 101 UAE location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 102 Saudi Arabia location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 103 Saudi Arabia location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 104 Saudi Arabia location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 105 Saudi Arabia location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 106 Saudi Arabia location-based advertising market, by vertical, 2018 - 2030 (USD Million)
• Table 107 South Africa location-based advertising market, by component, 2018 - 2030 (USD Million)
• Table 108 South Africa location-based advertising market, by promotion, 2018 - 2030 (USD Million)
• Table 109 South Africa location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
• Table 110 South Africa location-based advertising market, by application, 2018 - 2030 (USD Million)
• Table 111 South Africa location-based advertising market, by vertical, 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Location-based advertising market segmentation
• Fig. 2 Market research process
• Fig. 3 Information procurement
• Fig. 4 Primary research pattern
• Fig. 5 Market research approaches
• Fig. 6 Value chain-based sizing & forecasting
• Fig. 7 Parent market analysis
• Fig. 8 Market formulation & validation
• Fig. 9 Location-based advertising market snapshot
• Fig. 10 Location- based advertising market segment snapshot
• Fig. 11 Location- based advertising market competitive landscape snapshot
• Fig. 12 Market research process
• Fig. 13 Market driver relevance analysis (Current & future impact)
• Fig. 14 Market restraint relevance analysis (Current & future impact)
• Fig. 15 Location-based advertising market: Components outlook key takeaways (USD Million)
• Fig. 16 Location- based advertising market: Components movement analysis, 2024 & 2030 (USD Million)
• Fig. 17 Geofencing market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 18 Geotargeting market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 19 Geoconquesting market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 20 Location-based advertising market: Promotions outlook key takeaways (USD Million)
• Fig. 21 Location- based advertising market: Promotions movement analysis, 2024 & 2030 (USD Million)
• Fig. 22 Banner display/pop-ups promotion market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 23 Video promotion market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 24 Search result promotion market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 25 E-mail and messages market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 26 Social media content promotion market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 27 Location-based Advertising Market: Advertisement outlook key takeaways (USD Million)
• Fig. 28 Location-based Advertising Market: Advertisement movement analysis, 2024 & 2030 (USD Million)
• Fig. 29 Push advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 30 Pull advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 31 Location- based advertising market: Application outlook key takeaways (USD Million)
• Fig. 32 Location- based advertising market: Application movement analysis, 2024 & 2030 (USD Million)
• Fig. 33 Retail outlets market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 34 Public spaces market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 35 Airports market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 36 Other applications market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 37 Location- based advertising market: Vertical outlook key takeaways (USD Million)
• Fig. 38 Location- based advertising market: Vertical movement analysis2024 & 2030 (USD Million)
• Fig. 39 Retail location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 40 Enterprise location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 41 Hospitality location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 42 BFSI location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 43 Education location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 44 Technology & media location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 45 Transportation & logistics location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 46 Automotive location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 47 Multimedia & entertainment location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 48 Regional marketplace: Key takeaways
• Fig. 49 Location- based advertising market: Regional outlook, 2024 & 2030, USD Million
• Fig. 50 North America location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 51 U.S. location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 52 Canada location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 53 Europe location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 54 UK location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 55 Germany location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 56 France location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 57 Italy location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 58 Spain location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 59 Asia Pacific location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 60 Japan Location-based Advertising Market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 61 China location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 62 India location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 63 South Korea location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 64 Latin America location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 65 Brazil location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 66 MEA location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 67 Saudi Arabia location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 68 UAE location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 69 South Africa location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 70 Strategy framework
• Fig. 71 Company categorization

Location-based Advertising Market Growth & Trends:

The global location-based advertising market size is expected to reach USD 296.82 billion by 2030, registering a CAGR of 15.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is driven by the proliferation of mobile devices, advancements in geolocation technologies, and the increasing demand for personalized and relevant advertising content. This dynamic sector has been reshaping how businesses connect with their target audience, offering a powerful tool to deliver messages precisely when and where consumers are most receptive. The key driver of the growth is the ubiquity of smartphones; with over 6.5 billion smartphone users globally, businesses have a vast audience at their fingertips. Location-based advertising leverages the GPS capabilities of these devices to deliver highly targeted messages based on a user's real-time location.

This allows for a level of contextual relevance that traditional advertising methods struggle to match. The advancements in geolocation technologies have significantly improved the accuracy and precision of location-based targeting. GPS, combined with technologies like Wi-Fi triangulation and beacon technology, enables advertisers to pinpoint users' locations with remarkable accuracy. This has opened up new possibilities for hyper-localized campaigns, allowing businesses to engage consumers at specific points of interest, such as retail stores, restaurants, or events. For instance, retailers and brick-and-mortar businesses have been among the most enthusiastic adopters of this kind of marketing strategy. They recognize the potential to attract foot traffic and drive in-store sales by targeting consumers near their physical locations.

The rise of mobile apps has also played a pivotal role in driving the market's growth, as many apps now request access to users' location information, providing advertisers with valuable data to target their campaigns effectively. This, however, comes with a responsibility to handle the data with care and ensure user privacy is respected. Personalization is another critical factor contributing to the success of the market, by understanding a user's location, businesses can tailor their messages to suit the local context. For instance, a retail chain can promote specific products or offers based on the demographics and preferences of a particular area. This level of personalization not only enhances the user experience but also increases the likelihood of conversion.

Moreover, the effectiveness of advertising is backed by robust analytics and attribution capabilities. Advertisers can track and measure the performance of their campaigns, gaining insights into user engagement, foot traffic, and conversion rates. This data-driven approach allows for continuous optimization, ensuring that advertising efforts yield the highest return on investment. In May 2023, Foursquare introduced a new product called Foursquare Graphs, which aims to improve data quality, boosting the accuracy of information such as geocodes and calculated scores, including Venue Reality Score. The product helps companies address key business questions while adapting to a shifting privacy landscape and prioritizing consumer privacy.

Location-based Advertising Market Report Highlights:

• Privacy concerns are one of the reasons why users are hesitant to share their location data with advertisers. The concern of sharing the data with other services and receiving irrelevant ad notifications needs to be tackled by marketers effectively.
• Search engine and social native platforms with the aid of geolocation data are helping marketers to create relevant, personalized, and targeted ads for their audience.
• Various enterprises & institutions including pop and mom's stores, financial institutions, auto dealers, restaurants & hotels, educational institutions, and healthcare institutions are successfully using geo-targeted campaigns to attract and retain audiences.
• Companies, such as Aisle411, Locately, ROXIMITY, Vistar Media, Mapbox, MomentFeed, and Skyhook, are budding startups in the field of location-based services that are likely to pose promising competition to the existing competitors.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Location-based Advertising Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Drivers Analysis
  • 3.2.2. Market Restraints Analysis
  • 3.2.3. Industry Challenge
• 3.3. Location-based Advertising Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis

Chapter 4. Location-based Advertising Market: Components Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Location-based Advertising Market: Components Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Geofencing
  • 4.3.1. Geofencing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Geotargeting
  • 4.4.1. Geotargeting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Geoconquesting
  • 4.5.1. Geoconquesting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Location-based Advertising Market: Promotions Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Location-based Advertising Market: Promotions Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Banner Display/Pop-ups Promotion
  • 5.3.1. Banner Display/Pop-ups Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Video Promotion
  • 5.4.1. Video Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Search Result Promotion
  • 5.5.1. Search Result Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. E-mail and Messages
  • 5.6.1. E-mail and Messages Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Social Media Content Promotion
  • 5.7.1. Social Media Content Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.8. Voice Calling Promotion
  • 5.8.1. Voice Calling Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Location-based Advertising Market: Advertisement Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Location-based Advertising Market: Advertisement Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. Push Advertising
  • 6.3.1. Pull Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Pull Advertising
  • 6.4.1. Pull Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Location-based Advertising Market: Application Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Location-based Advertising Market: Application Movement Analysis, 2024 & 2030 (USD Million)
• 7.3. Retail Outlets
  • 7.3.1. Retail Outlets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Public Spaces
  • 7.4.1. Public Spaces Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.5. Airports
  • 7.5.1. Airports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.6. Others
  • 7.6.1. Other Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Location-based Advertising Market: Verticals Estimates & Trend Analysis

• 8.1. Segment Dashboard
• 8.2. Location-based Advertising Market: Verticals Movement Analysis, 2024 & 2030 (USD Million)
• 8.3. Retail
  • 8.3.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.4. Hospitality
  • 8.4.1. Hospitality Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.5. BFSI
  • 8.5.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.6. Education
  • 8.6.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.7. Technology & Media
  • 8.7.1. Technology & Media Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.8. Transportation & Logistics
  • 8.8.1. Transportation & Logistics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.9. Automotive
  • 8.9.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.10. Multimedia & Entertainment
  • 8.10.1. Multimedia & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.11. Others
  • 8.11.1. Other Verticals Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Location-based Advertising Market Region Estimates & Trend Analysis

• 9.1. Location-based Advertising Market Share, By Region, 2024 & 2030 (USD Million)
• 9.2. North America
  • 9.2.1. North America Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.2.2. U.S.
    • 9.2.2.1. U.S. Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.2.3. Canada
    • 9.2.3.1. Canada Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.3. Europe
  • 9.3.1. Europe Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.2. UK
    • 9.3.2.1. UK Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.3. Germany
    • 9.3.3.1. Germany Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.4. France
    • 9.3.4.1. France Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.5. Italy
    • 9.3.5.1. France Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.6. Spain
    • 9.3.6.1. France Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.4. Asia Pacific
  • 9.4.1. Asia Pacific Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.2. China
    • 9.4.2.1. China Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.3. India
    • 9.4.3.1. India Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.4. Japan
    • 9.4.4.1. Japan Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.5. South Korea
    • 9.4.5.1. South Korea Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.5. Latin America
  • 9.5.1. Latin America Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.5.2. Brazil
    • 9.5.2.1. Brazil Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.6. MEA
  • 9.6.1. MEA Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6.2. Saudi Arabia
    • 9.6.2.1. Saudi Arabia Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6.3. UAE
    • 9.6.3.1. UAE Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6.4. South Africa
    • 9.6.4.1. South Africa Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. Competitive Landscape

• 10.1. Company Categorization
• 10.2. Company Market Positioning
• 10.3. Company Heat Map Analysis
• 10.4. Company Profiles/Listing
  • 10.4.1. Cidewalk Technologies Inc.
    • 10.4.1.1. Participant's Overview
    • 10.4.1.2. Financial Performance
    • 10.4.1.3. Course Benchmarking
    • 10.4.1.4. Strategic Initiative
  • 10.4.2. Enradius
    • 10.4.2.1. Participant's Overview
    • 10.4.2.2. Financial Performance
    • 10.4.2.3. Course Benchmarking
    • 10.4.2.4. Strategic Initiative
  • 10.4.3. Emodo (OneMagnify)
    • 10.4.3.1. Participant's Overview
    • 10.4.3.2. Financial Performance
    • 10.4.3.3. Course Benchmarking
    • 10.4.3.4. Strategic Initiative
  • 10.4.4. Meta Platforms, Inc,
    • 10.4.4.1. Participant's Overview
    • 10.4.4.2. Financial Performance
    • 10.4.4.3. Course Benchmarking
    • 10.4.4.4. Strategic Initiative
  • 10.4.5. Foursquare
    • 10.4.5.1. Participant's Overview
    • 10.4.5.2. Financial Performance
    • 10.4.5.3. Course Benchmarking
    • 10.4.5.4. Strategic Initiative
  • 10.4.6. Google LLC (Alphabet Inc.)
    • 10.4.6.1. Participant's Overview
    • 10.4.6.2. Financial Performance
    • 10.4.6.3. Course Benchmarking
    • 10.4.6.4. Strategic Initiative
  • 10.4.7. GroundTruth
    • 10.4.7.1. Participant's Overview
    • 10.4.7.2. Financial Performance
    • 10.4.7.3. Course Benchmarking
    • 10.4.7.4. Strategic Initiative
  • 10.4.8. IBM
    • 10.4.8.1. Participant's Overview
    • 10.4.8.2. Financial Performance
    • 10.4.8.3. Course Benchmarking
    • 10.4.8.4. Strategic Initiative
  • 10.4.9. Near Intelligence Inc.
    • 10.4.9.1. Participant's Overview
    • 10.4.9.2. Financial Performance
    • 10.4.9.3. Course Benchmarking
    • 10.4.9.4. Strategic Initiative
  • 10.4.10. Precisely
    • 10.4.10.1. Participant's Overview
    • 10.4.10.2. Financial Performance
    • 10.4.10.3. Course Benchmarking
    • 10.4.10.4. Strategic Initiative
  • 10.4.11. telenity
    • 10.4.11.1. Participant's Overview
    • 10.4.11.2. Financial Performance
    • 10.4.11.3. Course Benchmarking
    • 10.4.11.4. Strategic Initiative
  • 10.4.12. Yelp Inc.
    • 10.4.12.1. Participant's Overview
    • 10.4.12.2. Financial Performance
    • 10.4.12.3. Course Benchmarking
    • 10.4.12.4. Strategic Initiative
  • 10.4.13. Cuebiq Group, LLC.
    • 10.4.13.1. Participant's Overview
    • 10.4.13.2. Financial Performance
    • 10.4.13.3. Course Benchmarking
    • 10.4.13.4. Strategic Initiative