Product Code: GVR-4-68040-476-4
Extended Warranty Market Size & Trends:
The global extended warranty market size was estimated at USD 133.6 billion in 2023 and is projected to grow at a CAGR of 10.8% from 2024 to 2030 owing to the surge in sales of consumer electronics and home appliances. With the increasing penetration of smartphones, laptops, smart home devices, and kitchen appliances globally, the demand for extended warranties has grown significantly. These products often represent a significant investment for consumers, who seek the reassurance of coverage beyond the standard manufacturer warranty, especially in the case of repairs or replacements. As electronic devices become more sophisticated and prone to technical malfunctions, customers are increasingly purchasing extended warranties for peace of mind.
There has been a significant rise in consumer awareness regarding the benefits of extended warranties. Manufacturers, retailers, and third-party providers have improved their marketing strategies to educate consumers about the financial protection offered by these plans. The proliferation of e-commerce platforms has also facilitated the easy bundling of extended warranty packages with products, further driving their adoption. As more consumers recognize the value of protecting their investments, extended warranty uptake has steadily increased.
The rise of online retail has supported the extended warranty market by creating more opportunities for providers to offer coverage directly to consumers. E-commerce platforms allow retailers to upsell extended warranties while purchasing of products, making it convenient for consumers to opt into these plans. Online comparison tools and platforms that specialize in extended warranty products have also gained popularity, enabling consumers to make more informed decisions about coverage options.
Companies are leveraging extended warranties as a tool for customer retention. Offering extended warranties creates an ongoing relationship between the customer and the product or brand, which can lead to increased customer loyalty. Many manufacturers and retailers bundle warranties with loyalty programs or offer perks to consumers who purchase extended coverage. This focus on retention is particularly important in highly competitive markets, where retaining customers can provide a strategic advantage.
Global Extended Warranty Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global extended warranty market report based on coverage, distribution channel, application, end use, and region.
- Coverage Outlook (Revenue, USD Billion, 2018 - 2030)
- Standard Protection Plan
- Accidental Protection Plan
- Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
- Manufacturers
- Retailers
- Others
- Application Outlook (Revenue, USD Billion, 2018 - 2030)
- Automobiles
- Consumer Electronics
- Home Appliances
- Mobile Devices and PCs
- Others
- End Use Outlook (Revenue, USD Billion, 2018 - 2030)
- Individuals
- Business
- Regional Outlook (Revenue, USD Billion, 2018 - 2030)
- North America
- Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Latin America
- Middle East & Africa
- U.A.E
- Kingdom of Saudi Arabia
- South Africa
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Methodology segmentation & scope
- 1.2. Market Definitions
- 1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
- 1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Extended Warranty Variables, Trends & Scope
- 3.1. Market Introduction/Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
- 3.3.3. Industry Opportunities
- 3.4. Extended Warranty Analysis Tools
- 3.4.1. Porter's Analysis
- 3.4.1.1. Bargaining power of the suppliers
- 3.4.1.2. Bargaining power of the buyers
- 3.4.1.3. Threats of substitution
- 3.4.1.4. Threats from new entrants
- 3.4.2. PESTEL Analysis
- 3.4.2.1. Political landscape
- 3.4.2.2. Economic and Social landscape
- 3.4.2.3. Technological landscape
- 3.4.2.4. Environmental landscape
- 3.4.2.5. Legal landscape
Chapter 4. Extended Warranty Market: Coverage Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Extended Warranty: Coverage Movement Analysis, 2023 & 2030 (USD Billion)
- 4.3. Standard Protection Plan
- 4.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.4. Accidental Protection
- 4.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 5. Extended Warranty Market: Distribution Channel Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Extended Warranty: Distribution Channel Movement Analysis, 2023 & 2030 (USD Billion)
- 5.3. Manufacturers
- 5.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 5.4. Retailers
- 5.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 5.5. Others
- 5.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 6. Extended Warranty Market: Application Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Extended Warranty: Application Movement Analysis, 2023 & 2030 (USD Billion)
- 6.3. Automobiles
- 6.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 6.4. Consumer Electronics
- 6.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 6.5. Home Appliances
- 6.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 6.6. Mobile Devices and PCs
- 6.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 6.7. Others
- 6.7.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 7. Extended Warranty Market: End Use Estimates & Trend Analysis
- 7.1. Segment Dashboard
- 7.2. Extended Warranty: End Use Movement Analysis, 2023 & 2030 (USD Billion)
- 7.3. Individuals
- 7.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.4. Business
- 7.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 8. Extended Warranty Market: Regional Estimates & Trend Analysis
- 8.1. Extended Warranty Share, By Region, 2023 & 2030 (USD Billion)
- 8.2. North America
- 8.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.2.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.2.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.2.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.2.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.2.6. U.S.
- 8.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.2.6.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.2.6.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.2.6.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.2.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.2.7. Canada
- 8.2.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.2.7.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.2.7.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.2.7.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.2.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.2.8. Mexico
- 8.2.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.2.8.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.2.8.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.2.8.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.2.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.3. Europe
- 8.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.3.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.3.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.3.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.3.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.3.6. U.K.
- 8.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.3.6.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.3.6.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.3.6.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.3.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.3.7. Germany
- 8.3.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.3.7.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.3.7.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.3.7.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.3.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.3.8. France
- 8.3.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.3.8.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.3.8.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.3.8.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.3.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.4. Asia Pacific
- 8.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.4.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.4.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.4.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.4.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.4.6. China
- 8.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.4.6.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.4.6.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.4.6.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.4.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.4.7. India
- 8.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.4.7.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.4.7.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.4.7.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.4.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.4.8. Japan
- 8.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.4.8.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.4.8.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.4.8.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.4.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.4.9. Australia
- 8.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.4.9.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.4.9.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.4.9.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.4.9.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.4.10. South Korea
- 8.4.10.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.4.10.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.4.10.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.4.10.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.4.10.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.5. Latin America
- 8.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.5.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.5.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.5.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.5.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.5.6. Brazil
- 8.5.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.5.6.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.5.6.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.5.6.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.5.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.6. Middle East & Africa
- 8.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.6.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.6.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.6.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.6.6. Saudi Arabia
- 8.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.6.6.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.6.6.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.6.6.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.6.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.6.7. UAE
- 8.6.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.6.7.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.6.7.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.6.7.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.6.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
- 8.6.8. South Africa
- 8.6.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 8.6.8.2. Market estimates and forecast by coverage, 2018 - 2030 (Revenue, USD Billion)
- 8.6.8.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
- 8.6.8.4. Market estimates and forecast by application, 2018 - 2030 (Revenue, USD Billion)
- 8.6.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
Chapter 9. Competitive Landscape
- 9.1. Recent Developments & Impact Analysis by Key Market Participants
- 9.2. Company Categorization
- 9.3. Company Market Share Analysis
- 9.4. Company Heat Map Analysis
- 9.5. Strategy Mapping
- 9.5.1. Expansion
- 9.5.2. Mergers & Acquisition
- 9.5.3. Partnerships & Collaborations
- 9.5.4. New Product Launches
- 9.5.5. Research And Development
- 9.6. Company Profiles
- 9.6.1. American International Group, Inc.
- 9.6.1.1. Participant's Overview
- 9.6.1.2. Financial Performance
- 9.6.1.3. Product Benchmarking
- 9.6.1.4. Recent Developments
- 9.6.2. ASSURANT, INC
- 9.6.2.1. Participant's Overview
- 9.6.2.2. Financial Performance
- 9.6.2.3. Product Benchmarking
- 9.6.2.4. Recent Developments
- 9.6.3. Asurion
- 9.6.3.1. Participant's Overview
- 9.6.3.2. Financial Performance
- 9.6.3.3. Product Benchmarking
- 9.6.3.4. Recent Developments
- 9.6.4. AXA,
- 9.6.4.1. Participant's Overview
- 9.6.4.2. Financial Performance
- 9.6.4.3. Product Benchmarking
- 9.6.4.4. Recent Developments
- 9.6.5. CARCHEX, LLC
- 9.6.5.1. Participant's Overview
- 9.6.5.2. Financial Performance
- 9.6.5.3. Product Benchmarking
- 9.6.5.4. Recent Developments
- 9.6.6. Edel Assurance
- 9.6.6.1. Participant's Overview
- 9.6.6.2. Financial Performance
- 9.6.6.3. Product Benchmarking
- 9.6.6.4. Recent Developments
- 9.6.7. Endurance Warranty Services, LLC
- 9.6.7.1. Participant's Overview
- 9.6.7.2. Financial Performance
- 9.6.7.3. Product Benchmarking
- 9.6.7.4. Recent Developments
- 9.6.8. Liberty Mutual Insurance
- 9.6.8.1. Participant's Overview
- 9.6.8.2. Financial Performance
- 9.6.8.3. Product Benchmarking
- 9.6.8.4. Recent Developments
- 9.6.9. Likewize
- 9.6.9.1. Participant's Overview
- 9.6.9.2. Financial Performance
- 9.6.9.3. Product Benchmarking
- 9.6.9.4. Recent Developments
- 9.6.10. SquareTrade, Inc.
- 9.6.10.1. Participant's Overview
- 9.6.10.2. Financial Performance
- 9.6.10.3. Product Benchmarking
- 9.6.10.4. Recent Developments