延長保証市場：補償範囲別、用途別、流通チャネル別、エンドユーザー別、地域別

延長保証市場の2025年の市場規模は1億3,980万米ドルと推定され、2032年には2億1,870万米ドルに達すると予測され、2025年から2032年までのCAGRは6.6%で推移すると予測されます。

延長保証は、製品のメーカー保証期間を延長するサービス契約です。自動車、家電製品、電子機器など幅広い商品に適用されます。通常、加盟店、メーカー、保険会社が延長保証を販売しています。延長保証を選択した顧客は、購入した商品に故障や問題が発生した場合に保護されていることを知り、安心感を高めることができます。修理の複雑さと費用の上昇、eコマースの普及、延長保証の利点に関する顧客の知識など、多くの原因が市場の拡大に寄与しています。このように、延長保証を購入することで、長期的なコスト削減を達成することができます。例えば、慣例的な1年保証付きで新品の家電製品を購入し、2年後にその機器が故障した場合、修理や交換の費用は自己負担となります。しかし、延長保証に加入していれば、必要な修理や交換の代金は保証会社が負担してくれます。

市場力学：

製品は複雑になるほど故障しやすくなります（製品のデザイン・機能や技術が複雑なるほど、故障や不具合が発生する可能性が高まります）。その結果、高額な修理費が発生し、顧客に経済的負担を強いる可能性があります。延長保証は、人件費と部品代の両方をカバーすることで、顧客が修理の金銭的負担から免れるのを助けることができます。eコマースの普及により、顧客は延長保証を購入しやすくなっています。その理由は、多くの小売業者がオンライン購入時にメンテナンス契約を追加するオプションを顧客に提供するようになったからです。世界の延長保証市場は、世界各国の政府によってより厳しく規制されています。これにより、顧客は詐欺から守られ、延長保証は公正で透明性のあるものとなります。

当レポートの主な特徴

• 当レポートは、世界の延長保証市場を詳細に分析し、2024年を基準年とした予測期間（2025～2032年）の市場規模・CAGRを掲載しています。
• また、各セグメントの潜在的な収益機会を明らかにし、この市場の魅力的な投資提案のマトリックスについて説明しています。
• また、市場の促進要因・抑制要因や機会、新製品の上市や承認、市場動向、地域別の展望、主要企業が採用する競争戦略などに関する重要な考察も提供しています。
• 世界の延長保証市場における主要企業プロファイルを、企業概要、製品ポートフォリオ、主要なハイライト、財務実績、戦略などの以下のパラメータに基づいて掲載しています。
• 主な企業は、ASSURANT INC.、American International Group, Inc.、AXA、AmTrust Financial、Asurion、CARCHEX、CarShield LLC、Endurance Warranty Services LLC、Edel Assurance、SquareTrade, Inc.などです。
• 当レポートの洞察を用いて、マーケティング担当者や企業の経営陣が、将来の製品発売・提携・市場拡大・マーケティング戦術に関する、十分な情報に基づいた意思決定を下すことができます。
• 「世界の延長保証市場」レポートは、投資家、サプライヤー、製品メーカー、流通業者、新規参入者、財務アナリストなど、この業界のさまざまな利害関係者に対応しています。
• 利害関係者は、世界の延長保証市場の分析に使用される様々な戦略マトリックスを通じて、意思決定を容易にすることができます。

目次

第1章 調査の目的と前提条件

• 調査目的
• 前提条件
• 略語

第2章 市場の展望

• レポートの説明
  • 市場の定義と範囲
• エグゼクティブサマリー
• Coherent Opportunity Map（COM）

第3章 市場力学・規制・動向の分析

• 市場力学
  • 促進要因
    • 延長保証に対する認知度の向上
    • ノートパソコン・スマートフォン・タブレットの普及率の上昇
  • 抑制要因
    • PC販売の減少
    • 規制上の課題
  • 機会
    • 製品とサービスの拡大
    • 新興国市場の未開拓の将来性
• 影響分析
• 主なハイライト
• 規制シナリオ
• 製品の発売/承認
• PEST分析
• ポーターのファイブフォース分析
• 企業合併・買収 (M&A) のシナリオ

第4章 世界の延長保証市場：新型コロナウイルス感染症 (COVID-19) パンデミックの影響

• COVID-19の疫学
• 供給側と需要側の分析
• 経済への影響

第5章 世界の延長保証市場：補償範囲別（2020～2032年）

• 標準保護プラン
• アクシデント保護プラン

第6章 延長保証市場：用途別（2020～2032年）

• 自動車
• 家電
• セグメントの動向
• セグメントの動向
• その他

第7章 延長保証市場：流通チャネル別（2020～2032年）

• メーカー
• 小売業者
• その他

第8章 延長保証市場：エンドユーザー別（2020～2032年）

• 業務用
• 個人用

第9章 延長保証市場：地域別（2020～2032年）

• 北米
• 欧州
• アジア太平洋
• ラテンアメリカ
• 中東・アフリカ

第10章 競合情勢

• ASSURANT INC
• American International Group, Inc.
• AXA corporation
• AmTrust Financial
• Asurion
• CARCHEX
• CarShield LLC
• Endurance Warranty Services LLC
• Edel Assurance
• SquareTrade, Inc.,
• Others
• Strategies Analyst Views

第11章 セクション

• 分析手法
• 出版社について

Extended Warranty Market is estimated to be valued at USD 139.8 Mn in 2025 and is expected to reach USD 218.7 Mn by 2032, growing at a compound annual growth rate (CAGR) of 6.6% from 2025 to 2032.

Extended warranties are service agreements that increase the manufacturer's usual warranty duration for a product. They can apply to a wide range of goods, such as cars, appliances, and electronics. Typically, merchants, manufacturers, and insurance firms sell extended warranties. Customers who opt for extended warranties may experience a heightened sense of security, knowing that they are protected in the event of any malfunctions or issues with their purchased goods. Numerous causes, such as the rising complexity and expense of repairs, the popularity of e-commerce, and customer knowledge of the advantages of extended warranties, contribute to the market expansion. Thus, long-term cost savings can be achieved by purchasing extended warranties. For instance, if you purchase a new appliance with a customary one-year guarantee and the device malfunctions after two years, the expense of repairs or replacement will be your responsibility. However, the warranty provider would pay for the price of the necessary repairs or replacements if you had purchased an extended warranty.

Market Dynamics:

Products are more likely to break down as they get more complicated (As products become more complex in terms of their design, features, and technology, there is an increased likelihood of breakdowns and malfunctions.). This may result in costly repairs, which may place a financial strain on customers. By covering the cost of both labor and parts, extended warranties can assist in shielding customers from the financial burden of repairs. E-commerce is becoming more and more popular, making it easier for customers to buy extended warranties. The reason for this is that many retailers now provide the option for customers to add maintenance agreements when making online purchases. The global extended warranty market is being more tightly regulated by governments worldwide. This will shield customers from scams, and extended warranties will be fair and transparent.

Key features of the study:

• This report provides an in-depth analysis of the global extended warranty market, and provides market size (US$ Million) and Compound Annual Growth Rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global extended warranty market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• The key companies covered as a part of this study include ASSURANT INC., American International Group, Inc., AXA, AmTrust Financial, Asurion, CARCHEX, CarShield LLC, Endurance Warranty Services LLC, Edel Assurance, SquareTrade, Inc., and others
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global extended warranty Market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global extended warranty market

Detailed Segmentation:

• Global Extended Warranty Market, By Coverage:
  • Standard Protection Plan
  • Accidental Protection Plan
• Global Extended Warranty Market, By Application:
  • Automobiles
  • Consumer Electronics
  • Home Appliances
  • Mobile Devices and PCs
  • Others
• Global Extended Warranty Market, By Distribution Channel:
  • Manufacturers
  • Retailers
  • Others
• Global Extended Warranty Market, By End User:
  • Business
  • Individuals
• Global Extended Warranty Market, By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Company Profiles:
  • ASSURANT INC.
  • American International Group, Inc.
  • AXA
  • AmTrust Financial
  • Asurion,
  • CARCHEX
  • CarShield LLC
  • Endurance Warranty Services LLC
  • Edel Assurance,
  • SquareTrade, Inc.
  • Others

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snapshot, By Coverage
  • Market Snapshot, By Application
  • Market Snapshot, By Distribution Channel
  • Market Snapshot, By End User
  • Market Snapshot, By Geography
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trend Analysis

• Market Dynamics
  • Drivers
• Increased awareness for extended warranty
• Rise in the penetration of laptops, smartphones, and tablets
  • Restraints
• Decline in the sales of PCs
• Regulatory challenges
  • Opportunities
• Expansion of products and services
• Untapped potential of emerging economies
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Extended Warranty Market- Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Extended Warranty Market, By Coverage, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Standard Protection Plan
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Accidental Protection Plan
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends

6. Extended Warranty Market, By Application, 2020-2032, (US$ Mn)

• Automobiles
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Consumer Electronics
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
  • Y-o-Y Growth Analysis, 2021 - 2032
• Segment Trends
  • Home Appliances
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
  • Y-o-Y Growth Analysis, 2021 - 2032
• Segment Trends
  • Mobile Devices & PCs
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends

7. Extended Warranty Market, By Distribution Channel, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021-2032
  • Segment Trends
• Manufacturers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Segment Trends
• Retailers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Segment Trends
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Segment Trends

8. Extended Warranty Market, By End User, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021-2032
  • Segment Trends
• Business
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Segment Trends
• Individuals
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Segment Trends

9. Global Extended Warranty Market, By Region, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, By Country, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Country 2021-2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Coverage, 2020-2032, (US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Geography, 2020-2032,(US$ Mn)
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Coverage, 2020-2032, (US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Geography, 2020-2032,(US$ Mn)
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Coverage, 2020-2032, (US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Geography, 2020-2032,(US$ Mn)
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Coverage, 2020-2032, (US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Geography, 2020-2032,(US$ Mn)
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Coverage, 2020-2032, (US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032, (US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Geography, 2020-2032, (US$ Mn)

10. Competitive Landscape

• ASSURANT INC
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• American International Group, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• AXA corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• AmTrust Financial
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Asurion
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• CARCHEX
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• CarShield LLC
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Endurance Warranty Services LLC
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Edel Assurance
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• SquareTrade, Inc.,
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Others
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
• Strategies Analyst Views

11. Section

• Research Methodology
• About us