バードウォッチングツーリズムの市場規模、シェア、動向分析レポート：旅行者タイプ別、年齢層別、グループ別、地域別、セグメント予測、2024年～2030年

バードウォッチングツーリズム市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のバードウォッチングツーリズム市場規模は2030年までに952億2,000万米ドルに達すると予測されています。

同市場は予測期間中にCAGR 6.2％で成長すると予測されています。同市場は近年、自然愛好家と自然保護擁護者の双方に対応する要因が重なり、著しい成長を遂げています。持続可能な慣行と環境意識を優先する体験型旅行の機会を求める個人が増える中、バードウォッチングはこうした動向に合致する好適なアクティビティとして台頭してきました。この成長を支えているのは、多様な生態系にアクセスしやすくなったことと、バードウォッチングに特化したツアーやサービスが提供されるようになったことです。さらに、エコツーリズムの台頭はバードウォッチングへの関心を高め、旅行者は保護活動や生物多様性保全を重視する旅行先を好むようになっています。

市場成長の主な促進要因の一つは、鳥類とその生息地の生態学的重要性に対する意識の高まりです。鳥類は環境の健全性を示す重要な指標であり、その保護は多くの保護団体の焦点となっています。このような意識は、持続可能な観光慣行を通じて地域経済を支えるバードウォッチングの役割を強調する調査結果の増加によってさらに高まっています。観光地が鳥類の多様性をアピールすることで、バードウォッチングをより充実させるためのガイド付きツアーや宿泊施設、地元での体験に投資しようとするニッチな旅行者市場を惹きつけています。

バードウォッチングは、欧州の旅行者の間で人気が急上昇しており、英国が欧州におけるバードウォッチングツーリズムの主要な出発国として台頭し、オランダとドイツが僅差で続いています。このニッチ市場は、野生生物の観察に適した広大な自然を求める経験豊富な旅行者にアピールしています。COVID-19の規制が緩和され続けるにつれて、バードウォッチングツーリズムセクターは急速に回復すると予想されます。このアクティビティは、愛好家に豊かな体験を提供するだけでなく、若い旅行者の興味を引き、その魅力をさらに広げています。さらに、ソーシャルメディアやその他のデジタル・プラットフォームを通じて展開されるマーケティング戦略の有効性が高まっていることも、この市場の成長可能性を高めています。

技術の進歩もまた、バードウォッチングツーリズム分野の拡大に極めて重要な役割を果たしています。鳥の識別や追跡に特化したモバイル・アプリケーションやオンライン・プラットフォームの普及は、愛好家たちの趣味への関わり方に革命をもたらしました。これらのツールはバードウォッチング体験を豊かにするだけでなく、バードウォッチャー同士のコミュニティを育み、洞察や発見をリアルタイムで共有することを可能にしています。さらに、ソーシャルメディアはバードウォッチングの目的地のプロモーションを可能にし、そのユニークな魅力を紹介することで、より多くの人々を惹きつけています。満足した旅行者からの口コミによる推薦がますます影響力を持つようになり、体験を記録し共有する能力が市場の成長に大きく貢献しています。

バードウォッチングツーリズム産業の成長は、環境保全と持続可能な観光慣行の促進を目的としたプログラムや生物多様性イニシアティブを立ち上げる政府機関や当局の積極的な関与によってさらに後押しされています。こうしたイニシアチブは、重要な生息地の保護、鳥類種の保護、エコツーリズム・インフラの強化に重点を置くことが多いです。例えば、2023年6月、南北アメリカ環境協会（Environment for the Americas：EFTA）とアメリカン・バード・コンサーバンシー（American Bird Conservancy：ABC）は共同で、鳥類保護を強化するための協調的な取り組みで南北アメリカの都市をつなぐことを目的とした鳥類保護イニシアチブ、バード・シティ・ネットワークの設立を発表しました。バード・シティ・ネットワークは、持続可能な都市計画を推進し、鳥に優しい地域づくりを促進し、鳥の個体数を維持するために個人が果たす重要な役割について認識を高めることを目的とした共同プラットフォームとして機能します。このイニシアチブは、保全活動を都市開発に統合し、生物多様性の保全に有意義な方法で地域社会を関与させるという戦略的コミットメントを例証するものでした。

バードウォッチングツーリズム市場レポートのハイライト

• 2023年には、熱狂的なバードウォッチャーが最大の市場シェアを獲得する主要層として浮上しました。生物多様性と保全問題をめぐる世界の意識の高まりにより、自然の生息地で鳥類を観察することへの関心が高まっています。バードウォッチングは、自然界との深いつながりを求める旅行者の心に響く、独特で没入感のある体験を提供します。
• 2023年には、旅行者のうち35～54歳が市場の最大セグメントを占めました。この成長は、経済的安定、ライフスタイルの嗜好、旅行行動の進化が重なったことに起因しています。この層は一般的に可処分所得が高く、ワークライフバランスをより柔軟に管理できるため、バードウォッチングのような特殊な旅行体験にリソースを割くことができます。
• 体験型旅行への傾向の高まりを反映し、2023年にはカップルが市場の大部分を占める。多くのカップルが、人とのつながりや共有体験を促進するユニークで有意義なアクティビティを求めるようになっています。バードウォッチングは、静かで没頭できる環境を提供し、自然への感謝を高めるだけでなく、対人関係の絆を深めるため、ロマンチックな休暇の魅力的な選択肢となっています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 バードウォッチングツーリズムの変数、動向、範囲

• 市場系統の見通し
  • 親市場の見通し
  • 関連市場見通し
• 浸透と成長の見通しのマッピング
• 業界バリューチェーン分析
  • 予約モード分析
  • 季節性の動向と分析
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 バードウォッチングツーリズム市場：消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者向けサービスの採用
• 観察と推奨事項

第5章 バードウォッチングツーリズム市場： 旅行者タイプの推定・動向分析

• 旅行者タイプ別バードウォッチングツーリズム市場：重要なポイント
• 旅行者タイプの変動分析と市場シェア、2023年と2030年
• 旅行者タイプ別市場推計・予測、2018年-2030年

第6章 バードウォッチングツーリズム市場： 年齢層の推定・動向分析

• 年齢層別バードウォッチングツーリズム市場：重要なポイント
• 年齢層変動分析と市場シェア、2023年と2030年
• 年齢別市場推計・予測、2018年-2030年

第7章 バードウォッチングツーリズム市場：グループの推定・動向分析

• グループ別バードウォッチングツーリズム市場：重要なポイント
• グループの変動分析と市場シェア、2023年と2030年
• グループ別市場推計・予測、2018年-2030年

第8章 バードウォッチングツーリズム市場： 地域の推定・動向分析

• バードウォッチングツーリズム市場：地域展望
• 地域マーケットプレイス：重要なポイント
• 地域別市場推計・予測、2018年-2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第9章 バードウォッチングツーリズム市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• サービスベンチマーク
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析、2023年
• 戦略マッピング
• 企業プロファイル
  • Hurtigruten Group
  • Eagle-Eye Tours
  • Birding Ecotours
  • Tropical Birding
  • Rockjumper Birding Tours
  • Sabrewing Nature Tours
  • High Lonesome Bird Tours
  • Field Guides Incorporated
  • Wildlife Worldwide Holidays
  • Wings Birding Tours

List of Tables

• Table 1 Birdwatching tourism market: Key market driver analysis
• Table 2 Birdwatching tourism market: Key market restraint analysis
• Table 3 Birdwatching tourism market estimates & forecast, by traveler type, (USD Billion)
• Table 4 Birdwatching tourism market estimates & forecasts for hard core birders, 2018 - 2030 (USD Billion)
• Table 5 Birdwatching tourism market estimates & forecasts for enthusiastic birders, 2018 - 2030 (USD Billion)
• Table 6 Birdwatching tourism market estimates & forecasts for casual birders, 2018 - 2030 (USD Billion)
• Table 7 Birdwatching tourism market estimates & forecast, by age group, (USD Billion)
• Table 8 Birdwatching tourism market estimates & forecasts for travelers aged 18-34 years, 2018 - 2030 (USD Billion)
• Table 9 Birdwatching tourism market estimates & forecasts for travelers aged 35-54 years, 2018 - 2030 (USD Billion)
• Table 10 Birdwatching tourism market estimates & forecasts for travelers aged 55-64 years, 2018 - 2030 (USD Billion)
• Table 11 Birdwatching tourism market estimates & forecasts for travelers aged 65 and above, 2018 - 2030 (USD Billion)
• Table 12 Birdwatching tourism market estimates & forecast, by group, (USD Billion)
• Table 13 Solo birdwatching tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 14 Couples birdwatching tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 15 Family birdwatching tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 16 Group birdwatching tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 17 Birdwatching tourism market estimates & forecast, 2018 - 2030, by region (USD Billion)
• Table 18 North America birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 19 North America birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 20 North America birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 21 North America birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 22 U.S macro-economic outlay
• Table 23 U.S birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 24 U.S birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 25 U.S birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 26 U.S birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 27 Canada macro-economic outlay
• Table 28 Canada birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 29 Canada birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 30 Canada birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 31 Canada birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 32 Mexico macro-economic outlay
• Table 33 Mexico birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 34 Mexico birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 35 Mexico birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 36 Mexico birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 37 Europe birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 38 Europe birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 39 Europe birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 40 Europe birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 41 UK macro-economic outlay
• Table 42 UK birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 43 UK birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 44 UK birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 45 UK birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 46 Germany macro-economic outlay
• Table 47 Germany birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 48 Germany birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 49 Germany birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 50 Germany birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 51 France macro-economic outlay
• Table 52 France birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 53 France birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 54 France birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 55 France birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 56 Italy macro-economic outlay
• Table 57 Italy birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 58 Italy birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 59 Italy birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 60 Italy birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 61 Spain macro-economic outlay
• Table 62 Spain birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 63 Spain birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 64 Spain birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 65 Spain birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 66 Asia Pacific birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 67 Asia Pacific birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 68 Asia Pacific birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 69 Asia Pacific birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 70 China macro-economic outlay
• Table 71 China birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 72 China birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 73 China birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 74 China birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 75 India macro-economic outlay
• Table 76 India birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 77 India birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 78 India birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 79 India birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 80 Japan macro-economic outlay
• Table 81 Japan birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 82 Japan birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 83 Japan birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 84 Japan birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 85 Australia & New Zealand macro-economic outlay
• Table 86 Australia & New Zealand birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 87 Australia & New Zealand birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 88 Australia & New Zealand birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 89 Australia & New Zealand birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 90 South Korea macro-economic outlay
• Table 91 South Korea birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 92 South Korea birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 93 South Korea birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 94 South Korea birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 95 Central & South America birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 96 Central & South America birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 97 Central & South America birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 98 Central & South America birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 99 Brazil macro-economic outlay
• Table 100 Brazil birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 101 Brazil birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 102 Brazil birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 103 Brazil birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 104 Middle East & Africa birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 105 Middle East & Africa birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 106 Middle East & Africa birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 107 Middle East & Africa birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 108 South Africa macro-economic outlay
• Table 109 South Africa birdwatching tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 110 South Africa birdwatching tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 111 South Africa birdwatching tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 112 South Africa birdwatching tourism market revenue estimates and forecast, by group, 2018 - 2030 (USD Billion)
• Table 113 Recent developments & impact analysis, by key market participants
• Table 114 Company market share, 2023 (%)
• Table 115 Company heat map analysis, 2023
• Table 116 Companies implementing key strategies

List of Figures

• Fig. 1 Birdwatching tourism market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape Snapshot
• Fig. 10 Global parent industry and birdwatching tourism market size (USD Billion)
• Fig. 11 Global birdwatching tourism market size, 2018 to 2030 (USD Billion)
• Fig. 12 Birdwatching tourism market: Penetration & growth prospect mapping
• Fig. 13 Birdwatching tourism market: Value chain analysis
• Fig. 14 Birdwatching tourism market: Dynamics
• Fig. 15 Birdwatching tourism market: Porter's five forces analysis
• Fig. 16 Factors influencing buying decisions for birdwatching tourism
• Fig. 17 Birdwatching tourism market estimates & forecast, by traveler type, (USD Billion)
• Fig. 18 Birdwatching tourism market estimates & forecasts for hard core birders, 2018 - 2030 (USD Billion)
• Fig. 19 Birdwatching tourism market estimates & forecasts for enthusiastic birders, 2018 - 2030 (USD Billion)
• Fig. 20 Birdwatching tourism market estimates & forecasts for casual birders, 2018 - 2030 (USD Billion)
• Fig. 21 Birdwatching tourism market estimates & forecast, by age group (USD Billion)
• Fig. 22 Birdwatching tourism market estimates & forecasts for travelers aged 18-34 years, 2018 - 2030 (USD Billion)
• Fig. 23 Birdwatching tourism market estimates & forecasts for travelers aged 35-54 years, 2018 - 2030 (USD Billion)
• Fig. 24 Birdwatching tourism market estimates & forecasts for travelers aged 55-64 years, 2018 - 2030 (USD Billion)
• Fig. 25 Birdwatching tourism market estimates & forecasts for travelers aged 65 and above, 2018 - 2030 (USD Billion)
• Fig. 26 Birdwatching tourism market estimates & forecast, by group (USD Billion)
• Fig. 27 Solo birdwatching tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 28 Couples birdwatching tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 29 Family birdwatching tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 30 Group birdwatching tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 31 Birdwatching tourism market: Regional outlook, 2023 & 2030, (USD Billion)
• Fig. 32 Regional marketplace: Key takeaways
• Fig. 33 North America birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 34 US birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 35 Canada birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 36 Mexico birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 37 Europe birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 38 Germany birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 39 UK birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 40 France birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 41 Italy birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 42 Spain birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 43 Asia Pacific birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 44 China birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 45 India birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 46 Japan birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 47 Australia & New Zealand birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 48 South Korea birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 49 Central and South America birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 50 Brazil birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 51 Middle East & Africa birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 52 South Africa birdwatching tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 53 Key company categorization
• Fig. 54 Company market share analysis, 2023
• Fig. 55 Strategic framework of birdwatching tourism

Birdwatching Tourism Market Growth & Trends:

The global birdwatching tourism market size is expected to reach USD 95.22 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 6.2% over the forecast period. The market has witnessed significant growth in recent years, driven by a confluence of factors that cater to both nature enthusiasts and conservation advocates. As more individuals seek experiential travel opportunities that prioritize sustainable practices and environmental awareness, birdwatching has emerged as a favored activity that aligns with these trends. This growth is supported by increased accessibility to diverse ecosystems and the availability of specialized tours and services tailored to birdwatchers. Furthermore, the rise of eco-tourism has heightened interest in birdwatching, as travelers increasingly prefer destinations that emphasize conservation efforts and biodiversity preservation.

One of the primary drivers of the market growth is the heightened awareness of the ecological importance of birds and their habitats. Birds serve as critical indicators of environmental health, and their preservation has become a focal point for many conservation organizations. This awareness is further amplified by the growing body of research highlighting the role of birdwatching in supporting local economies through sustainable tourism practices. As destinations promote their avian diversity, they attract a niche market of travelers who are willing to invest in guided tours, accommodations, and local experiences that enhance their birdwatching activities.

Birdwatching is witnessing a notable surge in popularity among European tourists, with the UK emerging as the leading source country for birdwatching tourism in Europe, followed closely by the Netherlands and Germany. This niche market appeals to experienced travelers seeking expansive natural destinations conducive to wildlife observation. As COVID-19 restrictions continue to ease, it is anticipated that the birdwatching tourism sector will rebound swiftly. The activity not only provides enriching experiences for enthusiasts but also captures the interest of younger travelers, further broadening its appeal. In addition, the growth potential for this market is enhanced by the increasing efficacy of marketing strategies deployed via social media and other digital platforms, which facilitate greater engagement and outreach to prospective participants.

Technological advancements have also played a pivotal role in the expansion of the birdwatching tourism sector. The proliferation of mobile applications and online platforms dedicated to bird identification and tracking has revolutionized the way enthusiasts engage with their hobby. These tools not only enrich the birdwatching experience but also foster community among birdwatchers, allowing them to share insights and discoveries in real time. In addition, social media has enabled the promotion of birdwatching destinations, showcasing their unique offerings and attracting a wider audience. The ability to document and share experiences has significantly contributed to the market's growth as word-of-mouth recommendations from satisfied travelers become increasingly influential.

The growth of the birdwatching tourism industry is further bolstered by the active involvement of government bodies and authorities, which are increasingly launching programs and biodiversity initiatives aimed at promoting environmental conservation and sustainable tourism practices. These initiatives often focus on the protection of critical habitats, the preservation of avian species, and the enhancement of eco-tourism infrastructure. For instance, in June 2023, Environment for the Americas (EFTA) and the American Bird Conservancy (ABC) collaborated to announce the establishment of the Bird City Network, a bird conservation initiative aimed at connecting cities across the Americas in a concerted effort to enhance avian conservation. The Bird City Network functioned as a collaborative platform designed to promote sustainable urban planning, foster the development of bird-friendly communities, and raise awareness regarding the crucial role that individuals play in supporting bird populations. This initiative exemplified a strategic commitment to integrating conservation efforts into urban development and engaging communities in meaningful ways to preserve biodiversity.

Birdwatching Tourism Market Report Highlights:

• In 2023, enthusiastic birdwatchers emerged as the predominant demographic capturing the largest market share. The heightened global awareness surrounding biodiversity and conservation issues has ignited increased interest in observing avian species in their natural habitats. Birdwatching provides a distinctive and immersive experience that resonates with travelers seeking profound connections with the natural world.
• Among travelers, those aged 35 to 54 constituted the largest segment of the market in 2023. This growth can be attributed to a confluence of economic stability, lifestyle preferences, and evolving travel behaviors. This demographic typically possesses higher disposable incomes and enjoys greater flexibility in managing their work-life balance, thereby allowing them to allocate resources toward specialized travel experiences such as birdwatching.
• Couples represented a significant portion of the market in 2023, reflecting a growing trend toward experiential travel. Many couples are increasingly seeking unique and meaningful activities that promote connection and shared experiences. Birdwatching provides a serene and immersive environment that not only enhances their appreciation of nature but also strengthens their interpersonal bonds, making it an appealing choice for romantic getaways.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Birdwatching Tourism Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Penetration and Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Booking Mode Analysis
  • 3.3.2. Seasonality Trends and Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Birdwatching Tourism Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Decisions
• 4.4. Consumer Service Adoption
• 4.5. Observations & Recommendations

Chapter 5. Birdwatching Tourism Market: Traveler Type Estimates & Trend Analysis

• 5.1. Birdwatching Tourism Market, By Traveler Type: Key Takeaways
• 5.2. Traveler Type Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, By Traveler Type, 2018 - 2030 (USD Billion)
  • 5.3.1. Hard Core Birders
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.2. Enthusiastic Birders
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.3. Casual Birders
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Birdwatching Tourism Market: Age Group Estimates & Trend Analysis

• 6.1. Birdwatching Tourism Market, By Age Group: Key Takeaways
• 6.2. Age Group Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by Age Group, 2018 - 2030 (USD Billion)
  • 6.3.1. 18-34 Years
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.2. 35-54 Years
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.3. 55-64 Years
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.4. 65+ Years
    • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Birdwatching Tourism Market: Group Estimates & Trend Analysis

• 7.1. Birdwatching Tourism Market, By Group: Key Takeaways
• 7.2. Group Movement Analysis & Market Share, 2023 & 2030
• 7.3. Market Estimates & Forecasts, by Group, 2018 - 2030 (USD Billion)
  • 7.3.1. Solo
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.2. Couples
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.3. Family
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.4. Groups
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Birdwatching Tourism Market: Regional Estimates & Trend Analysis

• 8.1. Birdwatching Tourism Market: Regional Outlook
• 8.2. Regional Marketplaces: Key Takeaways
• 8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
  • 8.3.1. North America
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics
      • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.2. Europe
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.2. UK
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.3. Germany
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.5. Italy
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.6. Spain
      • 8.3.2.6.1. Key country dynamics
      • 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.3. Asia Pacific
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.3. India
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.4. Japan
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.5. Australia & New Zealand
      • 8.3.3.5.1. Key country dynamics
      • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.6. South Korea
      • 8.3.3.6.1. Key country dynamics
      • 8.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.4. Central & South America
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.5. Middle East & Africa
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.2. South Africa
      • 8.3.5.2.1. Key country dynamics
      • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Birdwatching Tourism Market: Competitive Analysis

• 9.1. Recent developments & impact analysis, by key market participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Service Benchmarking
• 9.6. Company Market Share Analysis, 2023 (%)
• 9.7. Company Heat Map Analysis, 2023
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. Hurtigruten Group
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Service Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. Eagle-Eye Tours
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Service Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Birding Ecotours
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Service Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. Tropical Birding
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Service Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. Rockjumper Birding Tours
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Service Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. Sabrewing Nature Tours
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Service Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. High Lonesome Bird Tours
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Service Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. Field Guides Incorporated
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Service Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. Wildlife Worldwide Holidays
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Service Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. Wings Birding Tours
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Service Portfolios
    • 9.9.10.4. Strategic Initiatives