エリアラグの市場規模、シェア、動向分析レポート：材料別、タイプ別、最終用途別、地域別、セグメント予測、2024年～2030年

エリアラグ市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のエリアラグ市場規模は2030年までに169億1,000万米ドルに達する見込みです。

同市場は2024年から2030年にかけてCAGR 6.2％で成長すると予測されています。住宅所有者が居住空間をリフレッシュして更新しようとする傾向が強まっているため、住宅改修プロジェクトに対する関心の高まりがエリアラグの成長に大きく寄与しています。住宅の改修に時間と資源を投資する個人が増えるにつれ、エリアラグは美的魅力と機能性の両方を高める重要なアクセサリーとして浮上してきました。これらのラグは、様々なデザイン要素を結びつけ、暖かみを加え、オープンな間取りの中で空間を明確にするフォーカルポイントとして機能します。さらに、家庭の装飾のインスピレーションを紹介するソーシャル・メディア・プラットフォームの台頭により、住宅所有者はインテリアでさまざまなスタイル、色、質感を試す意欲を持ち、エリアラグ市場をさらに促進しています。

持続可能性に対する消費者の嗜好の高まりは、天然繊維やリサイクル素材から作られた環境に優しい選択肢を求める個人の増加に伴い、市場を牽引しています。環境問題への意識が高まるにつれ、消費者はエコロジカル・フットプリントを最小限に抑えた製品を選ぶ傾向が強まっており、スタイリッシュでありながら持続可能なラグへの需要が高まっています。メーカー各社は、ウール、ジュート、コットンなどのオーガニック素材やリサイクル素材を使った革新的なラグを開発し、環境意識の高い買い物客にアピールしています。このシフトは、持続可能性を優先する消費者のブランド・ロイヤルティを高めるだけでなく、透明性のある調達・生産慣行を採用するようブランドにも促しています。その結果、市場はこうした価値観に沿うように進化し、環境に配慮した商品を優先的に提供する企業の競争力を高めています。

オンライン・ショッピング・プラットフォームの拡大は、消費者のアクセシビリティと利便性を高め、市場を大きく牽引しています。自宅にいながらにして幅広いスタイル、サイズ、価格を閲覧できるため、消費者は簡単に製品を比較し、十分な情報に基づいた購買決定を下すことができます。eコマース・プラットフォームには、詳細な商品説明やカスタマーレビュー、高解像度の画像が掲載されていることが多く、消費者が自分のスペースにラグがどのようにフィットするかをイメージしやすくなっています。さらに、オンライン小売業者は頻繁にキャンペーンや割引を実施し、購買意欲をさらに高めています。このようなデジタルショッピングへのシフトは、消費者層を広げるだけでなく、衝動買いを促し、最終的に売上を押し上げ、エリアラグ市場の成長を促進します。

さらに、新興市場における地理的拡大、都市化の進展、新しい住宅地の建設は、敷物市場の成長に大きく貢献しています。都市部に移り住む消費者が増えるにつれ、生活空間をより豊かにするためのエリアラグを含む家庭用家具の需要が高まっています。新しい住宅開発には多様な層が集まることが多く、さまざまな好みや嗜好に対応するさまざまなラグスタイルを求める機会が生まれています。さらに、都市生活者がますます家を個性化しようとするようになり、エリアラグのような装飾的要素の必要性が顕著になっています。この動向は現地の需要を押し上げるだけでなく、小売業者がこうした新興市場で存在感を示すことを促し、製品の入手性を高めて市場成長をさらに促進します。

エリアラグ市場のハイライト

• 素材別では、ウール製エリアラグは、快適性と断熱性を提供し、高品質で耐久性があり、環境に優しい床材オプションに対する消費者の嗜好の高まりが市場を大きく牽引しています。また、持続可能な天然素材を使用したインテリアがトレンドとなっており、消費者は持続可能性や環境意識の価値観に沿った製品を求めているため、ウールラグの需要はさらに高まっています。
• タイプ別に見ると、ハンドメイドエリアラグは予測期間中に大幅な成長が見込まれます。ハンドメイドエリアラグの売上高の伸びは、職人の技や、生活空間に個性を加えるユニークなオンリーワン製品に対する消費者の評価が高まっていることが背景にあります。さらに、持続可能で倫理的に調達された家庭用装飾品に対する需要の高まりが、この市場をさらに後押ししています。ハンドメイドラグは伝統的な技術や天然素材を利用することが多く、環境意識の高い消費者にアピールできるからです。
• 最終用途に基づくと、家庭用セグメントが大きな市場収益を握っています。この成長は、消費者が生活空間をより豊かにする装飾品に投資するようになっているため、家庭の美観と快適性が重視されるようになっていることが主な原因です。エリアラグは、リビングルーム、ベッドルーム、ダイニングエリアなど様々な部屋に暖かさ、スタイル、機能性を提供し、インテリアデザインに不可欠な要素として機能しています。
• 地域別に見ると、アジア太平洋地域のエリアラグ市場は、ホームファニシングに対する消費支出の増加や、居住空間の美的魅力と快適性を高めようとする住宅所有者のインテリアデザインへの関心の高まりによって大きな成長を遂げています。さらに、eコマース・プラットフォームの拡大により、消費者はより多様なスタイルや価格帯にアクセスしやすくなり、十分な情報に基づいた購買決定が容易になり、全体的な需要が高まっています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 エリアラグ市場の変数と動向

• 市場系統の見通し
• 業界バリューチェーン分析
  • 原材料の見通し
  • 販売/小売チャネル分析
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者製品の採用
• 観察と推奨事項

第5章 エリアラグ市場：材料の推定・動向分析

• エリアラグ市場、材料別：主なポイント
• 材料変動分析と市場シェア、2023年と2030年
• 材料別市場推計・予測、2018年-2030年

第6章 エリアラグ市場：タイプの推定・動向分析

• エリアラグ市場、タイプ別：主なポイント
• タイプ変動分析と市場シェア、2023年と2030年
• タイプ別市場推計・予測、2018年-2030年

第7章 エリアラグ市場：最終用途の推定・動向分析

• エリアラグ市場、最終用途別：主なポイント
• 最終用途変動分析と市場シェア、2023年と2030年
• 最終用途別市場推計・予測、2018年-2030年

第8章 エリアラグ市場：地域の推定・動向分析

• エリアラグ市場：地域別展望
• 地域マーケットプレイス：重要なポイント
• 地域別市場推計・予測、2018年-2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第9章 エリアラグ市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析、2023年
• 戦略マッピング
• 企業プロファイル
  • Mohawk Industries, Inc.
  • Shaw Industries Group, Inc.
  • Harounian Rugs International（HRI）
  • Balta Industries NV
  • Milliken
  • The Natural Carpet Company
  • Nourison
  • Capel Rugs
  • The Dixie Group
  • Agnella

List of Tables

• Table 1. Area rugs market: Key market driver analysis
• Table 2. Area rugs market: Key market restraint analysis
• Table 3. Area rugs market estimates & forecast, by material, 2018 - 2030 (USD Million)
• Table 4. Nylon area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 5. Polyester area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 6. Cotton area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 7. Wool area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 8. Silk area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 9. Jute area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 10. Area rugs market estimates and forecast, by other material, 2018 - 2030 (USD Billion)
• Table 11. Area rugs market estimates & forecast, by type, 2018 - 2030 (USD Billion)
• Table 12. Handmade area rugs market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 13. Machine made area rugs market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 14. Area rugs market estimates & forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 15. Area rugs market estimates & forecasts, for commercial, 2018 - 2030 (USD Billion)
• Table 16. Area rugs market estimates & forecasts, for household, 2018 - 2030 (USD Billion)
• Table 17. Area rugs market estimates & forecast, 2018 - 2030 by region (USD Billion)
• Table 18. North America area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 19. North America area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 20. North America area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 21. North America area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 22. U.S. macro-economic outlay
• Table 23. U.S. area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 24. U.S. area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 25. U.S. area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 26. U.S. area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 27. Canada macro-economic outlay
• Table 28. Canada area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 29. Canada area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 30. Canada area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 31. Canada area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 32. Mexico macro-economic outlay
• Table 33. Mexico area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 34. Mexico area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 35. Mexico area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 36. Mexico area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 37. Europe area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 38. Europe area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 39. Europe area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 40. Europe area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 41. UK macro-economic outlay
• Table 42. UK area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 43. UK area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 44. UK area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 45. UK area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 46. Germany macro-economic outlay
• Table 47. Germany area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 48. Germany area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 49. Germany area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 50. Germany area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 51. France macro-economic outlay
• Table 52. France area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 53. France area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 54. France area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 55. France area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 56. Italy macro-economic outlay
• Table 57. Italy area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 58. Italy area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 59. Italy area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 60. Italy area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 61. Spain macro-economic outlay
• Table 62. Spain area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 63. Spain area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 64. Spain area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 65. Spain area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 66. Asia Pacific area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 67. Asia Pacific area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 68. Asia Pacific area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 69. Asia Pacific area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 70. China macro-economic outlay
• Table 71. China area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 72. China area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 73. China area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 74. China area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 75. India macro-economic outlay
• Table 76. India area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 77. India area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 78. India area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 79. India area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 80. Japan macro-economic outlay
• Table 81. Japan area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 82. Japan area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 83. Japan area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 84. Japan area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 85. Central & South America area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 86. Central & South America area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 87. Central & South America area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 88. Central & South America area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 89. Brazil macro-economic outlay
• Table 90. Brazil area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 91. Brazil area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 92. Brazil area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 93. Brazil area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 94. Argentina macro-economic outlay
• Table 95. Argentina area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 96. Argentina area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 97. Argentina area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 98. Argentina area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 99. Middle East & Africa area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 100. Middle East & Africa area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 101. Middle East & Africa area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 102. Middle East & Africa area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 103. South Africa macro-economic outlay
• Table 104. South Africa area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 105. South Africa area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 106. South Africa area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 107. South Africa area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 108. Saudi Arabia macro-economic outlay
• Table 109. Saudi Arabia area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 110. Saudi Arabia area rugs market revenue estimates and forecast, by material, 2018 - 2030 (USD Billion)
• Table 111. Saudi Arabia area rugs market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 112. Saudi Arabia area rugs market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Billion)
• Table 113. Recent developments & impact analysis, by key market participants
• Table 114. Company market share, 2023 (%)
• Table 115. Company heat map analysis, 2023
• Table 116. Companies implementing key strategies

List of Figures

• Fig. 1 Area rugs market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape Snapshot
• Fig. 10 Parent industry and area rugs market size, 2023 (USD Billion)
• Fig. 11 Area rugs market: Value chain analysis
• Fig. 12 Area rugs market: Dynamics
• Fig. 13 Area rugs market: Porter's five forces analysis
• Fig. 14 Area rugs market, by material: Key takeaways
• Fig. 15 Area rugs market: Material movement analysis, 2023 & 2030 (%)
• Fig. 16 Nylon area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Fig. 17 Polyester area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Fig. 18 Cotton area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Fig. 19 Wool area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Fig. 20 Silk area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Fig. 21 Jute area rugs market estimates and forecast, 2018 - 2030 (USD Billion)
• Fig. 22 Area rugs market estimates and forecast, by other material, 2018 - 2030 (USD Billion)
• Fig. 23 Area rugs market, by type: Key takeaways
• Fig. 24 Area rugs market: Type movement analysis, 2023 & 2030 (%)
• Fig. 25 Handmade area rugs market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 26 Machine made area rugs market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 27 Area rugs market, by end use: Key takeaways
• Fig. 28 Area rugs market: End use movement analysis, 2023 & 2030 (%)
• Fig. 29 Area rugs market estimates & forecasts, for commercial, 2018 - 2030 (USD Billion)
• Fig. 30 Area rugs market estimates & forecasts, for household, 2018 - 2030 (USD Billion)
• Fig. 31 Area rugs market: Regional outlook, 2023 & 2030 (USD Billion)
• Fig. 32 Regional marketplace: Key takeaways
• Fig. 33 North America area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 34 US area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 35 Canada area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 36 Mexico area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 37 Europe area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 38 UK area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 39 Germany area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 40 France area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 41 Italy area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 42 Spain area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 43 Asia Pacific area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 44 China area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 45 Japan area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 46 India area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 47 Central & South America area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 48 Brazil area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 49 Argentina area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 50 Middle East & Africa area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 51 South Africa area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 52 Saudi Arabia area rugs market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 53 Key company categorization
• Fig. 54 Company market share analysis, 2023
• Fig. 55 Strategic framework of area rugs market

Area Rugs Market Growth & Trends:

The global area rugs market size is expected to reach USD 16.91 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 6.2% from 2024 to 2030. The growing interest in home improvement projects significantly favor the growth of area rugs as homeowners increasingly seek to refresh and update living spaces. As more individuals invest time and resources into renovating homes, area rugs have emerged as a key accessory that enhances both aesthetic appeal and functionality. These rugs serve as focal points that can tie together various design elements, add warmth, and define spaces within open floor plans. Additionally, with the rise of social media platforms showcasing home decor inspirations, homeowners are motivated to experiment with different styles, colors, and textures in interiors, further propelling the area rugs market.

The rising consumer preference for sustainability is driving the market as more individuals seek eco-friendly options made from natural fibers or recycled materials. As awareness of environmental issues grows, consumers are increasingly inclined to choose products that minimize ecological footprint, leading to a demand for rugs that are stylish but also sustainable. Manufacturers are responding by developing innovative rugs crafted from organic materials like wool, jute, and cotton, as well as incorporating recycled materials, which appeal to environmentally conscious shoppers. This shift enhances brand loyalty among consumers who prioritize sustainability but also encourages brands to adopt transparent sourcing and production practices. As a result, the market is evolving to align with these values, fostering a competitive edge for businesses that prioritize eco-friendly offerings.

The expansion of online shopping platforms significantly drives the market by enhancing accessibility and convenience for consumers. With the ability to browse a wide range of styles, sizes, and prices from the comfort of their homes, consumers can easily compare products and make informed purchasing decisions. E-commerce platforms often feature detailed product descriptions, customer reviews, and high-resolution images, which help consumers visualize how rugs will fit into their spaces. Additionally, online retailers frequently offer promotions and discounts, further incentivizing purchases. This shift towards digital shopping not only broadens the consumer base but also encourages impulse buying, ultimately boosting sales and driving growth in the area rugs market.

Furthermore, geographic expansion, growing urbanization and the construction of new residential properties in emerging markets significantly favors the growth of the area rugs market. As more consumers move to urban areas, there is a rising demand for home furnishings, including area rugs, to enhance living spaces. New residential developments often attract a diverse demographic, creating opportunities for various rug styles that cater to different tastes and preferences. Additionally, as urban dwellers increasingly seek to personalize homes, the need for decorative elements like area rugs becomes more pronounced. This trend boosts local demand but also encourages retailers to establish a presence in these emerging markets, facilitating greater product availability and further driving market growth.

Area Rugs Market Report Highlights:

• Based on material, wool area rugs held substantial market driven by the increasing consumer preference for high-quality, durable, and eco-friendly flooring options that offer comfort and insulation. Additionally, the growing trend toward sustainable and natural materials in home decor further fuels demand for wool rugs, as consumers seek products that align with values of sustainability and environmental consciousness.
• Based on type, handmade area rugs are anticipated to witness a substantial growth over the forecast period. The growth in sales of handmade area rugs is driven by consumers' increasing appreciation for artisanal craftsmanship and unique, one-of-a-kind products that add character to living spaces. Additionally, the rising demand for sustainable and ethically sourced home decor items further boosts this market, as handmade rugs often utilize traditional techniques and natural materials, appealing to environmentally conscious consumers.
• Based on end use, household segment held substantial market revenue. This growth is largely attributed to the growing emphasis on home aesthetics and comfort, as consumers increasingly invest in decor that enhances their living spaces. Area rugs serve as essential elements in interior design, providing warmth, style, and functionality in various rooms such as living rooms, bedrooms, and dining areas
• Based on region, the Asia Pacific area rugs market is experiencing significant growth driven by rising consumer spending on home furnishings and an increasing focus on interior design, as homeowners seek to enhance the aesthetic appeal and comfort of their living spaces. Additionally, the expansion of e-commerce platforms has made it easier for consumers to access a wider variety of styles and price points, facilitating informed purchasing decisions and boosting overall demand.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Material Outlook
• 2.3. Type Outlook
• 2.4. End Use Outlook
• 2.5. Regional Outlook
• 2.6. Competitive Landscape Snapshot

Chapter 3. Area Rugs Market Variables and Trends

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Raw Material Outlook
  • 3.2.2. Sales/Retail Channel Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Decisions
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. Area Rugs Market: Material Estimates & Trend Analysis

• 5.1. Area Rugs Market, By Material: Key Takeaways
• 5.2. Material Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Billion)
  • 5.3.1. Nylon
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.2. Polyester
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.3. Cotton
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.4. Wool
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.5. Silk
    • 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.6. Jute
    • 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.7. Others
    • 5.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Area Rugs Market: Type Estimates & Trend Analysis

• 6.1. Area Rugs Market, By Type: Key Takeaways
• 6.2. Type Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Billion)
  • 6.3.1. Handmade
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.2. Machine Made
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Area Rugs Market: End Use Estimates & Trend Analysis

• 7.1. Area Rugs Market, By End Use: Key Takeaways
• 7.2. End Use Movement Analysis & Market Share, 2023 & 2030
• 7.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Billion)
  • 7.3.1. Commercial
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.2. Household
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Area Rugs Market: Regional Estimates & Trend Analysis

• 8.1. Area Rugs Market: Regional Outlook
• 8.2. Regional Marketplaces: Key Takeaways
• 8.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Billion)
  • 8.3.1. North America
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics
      • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.2. Europe
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.2. UK
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.3. Germany
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.5. Italy
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.6. Spain
      • 8.3.2.6.1. Key country dynamics
      • 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.3. Asia Pacific
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.3. Japan
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.4. India
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.4. Central & South America
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4.3. Argentina
      • 8.3.4.3.1. Key country dynamics
      • 8.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.5. Middle East & Africa
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.2. South Africa
      • 8.3.5.2.1. Key country dynamics
      • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.3. Saudi Arabia
      • 8.3.5.3.1. Key country dynamics
      • 8.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Area Rugs Market: Competitive Analysis

• 9.1. Recent Developments & Impact Analysis, by Key Market Participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Product Benchmarking
• 9.6. Company Market Share Analysis, 2023 (%)
• 9.7. Company Heat Map Analysis, 2023
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. Mohawk Industries, Inc.
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Product Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. Shaw Industries Group, Inc.
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Product Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Harounian Rugs International (HRI)
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Product Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. Balta Industries NV
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Product Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. Milliken
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Product Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. The Natural Carpet Company
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Product Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. Nourison
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Product Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. Capel Rugs
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Product Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. The Dixie Group
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Product Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. Agnella
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Product Portfolios
    • 9.9.10.4. Strategic Initiatives