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リテールメディアプラットフォームの市場規模、シェア、動向分析レポート：広告フォーマット別、プラットフォームタイプ別、デプロイメント別、業界別、地域別、セグメント別予測、2024年～2030年

Retail Media Platform Market Size, Share & Trends Analysis Report By Advertising Format, By Platform Type, By Deployment, By Industry Vertical, By Region, And Segment Forecasts, 2024 - 2030

出版日
ページ情報
英文 120 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
リテールメディアプラットフォームの市場規模、シェア、動向分析レポート：広告フォーマット別、プラットフォームタイプ別、デプロイメント別、業界別、地域別、セグメント別予測、2024年～2030年
出版日: 2024年09月25日
発行: Grand View Research
ページ情報: 英文 120 Pages
納期: 2～10営業日
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  • 概要
  • 図表
  • 目次
概要

リテールメディアプラットフォームの市場規模・動向：

世界のリテールメディアプラットフォーム市場規模は、2023年に162億米ドルと推定され、2024年から2030年にかけてCAGR 8.4%で成長すると予測されています。

小売業のデジタル変革の進行によりeコマースが急増し、広告機会としてより多くのデジタル不動産が創出されています。小売企業は、オンライントラフィックを収益化し、ウェブサイトを広告プラットフォームに変え、高度にターゲット化されたキャンペーンのための貴重なファーストパーティデータを提供することをますます模索しています。消費者の行動がオンラインショッピングやパーソナライズされた体験へとシフトしていることも、リテールメディアプラットフォームへの投資に拍車をかけています。

ファーストパーティデータは、プライバシー規制とサードパーティCookieの廃止に伴う重要な促進要因であり、リテールメディアは正確なターゲティングを求める広告主にとって不可欠な選択肢となっています。さらに、AIと機械学習がこれらのプラットフォームに統合されたことで、キャンペーンの効率とパフォーマンスが向上し、リアルタイムの最適化とROI測定の改善が可能になり、広告費の増加を促しています。小売企業はまた、リテールメディアプラットフォームをデジタル以外にも拡大し、店舗広告と統合し、オンラインとオフラインの消費者エンゲージメントのギャップを埋めようとしています。

アマゾン、ウォルマート、ターゲットなどの大手小売企業は、その高いトラフィックと膨大なファーストパーティ消費者データを活用するために、洗練されたリテールメディアプラットフォームを開発しています。これらのプラットフォームは、消費者がすでにショッピングマインドを持っている、購買時点に近い環境での広告を求めるブランドにとって、主に魅力的なものです。リテールメディアは、購買行動や興味に基づく高度なターゲティング機能を提供し、デジタル広告の展望に欠かせない存在となっています。この市場には、セルフサービス型の広告プラットフォームから包括的な分析ツールまで、幅広いソリューションが存在します。主要プレーヤーには、小売業者だけでなく、CriteoやCitrusAdのようなサードパーティのテクノロジープロバイダーも含まれ、ブランドがさまざまな小売プラットフォームでキャンペーンを管理・最適化できるよう支援しています。eコマースの台頭が続き、クッキーレスの未来が近づく中、リテールメディアの役割は、デジタル広告のエコシステムにおいて、より中心的なものとなりつつあります。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 リテールメディアプラットフォームの変数、動向、範囲

  • 市場イントロダクション/系統展望
  • 業界バリューチェーン分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 業界の機会
  • リテールメディアプラットフォーム分析ツール
    • ポーターの分析
    • PESTEL分析

第4章 リテールメディアプラットフォーム：広告フォーマットの推定・動向分析

  • セグメントダッシュボード
  • リテールメディアプラットフォーム：広告フォーマット変動分析、2023年および2030年
  • ディスプレイ広告
    • 市場規模の推定と予測、2018年-2030年
  • 検索広告
    • 市場規模の推定と予測、2018年-2030年
  • スポンサーコンテンツ
    • 市場規模の推定と予測、2018年-2030年
  • その他
    • 市場規模の推定と予測、2018年-2030年

第5章 リテールメディアプラットフォーム：プラットフォームタイプの推定・動向分析

  • セグメントダッシュボード
  • リテールメディアプラットフォーム：プラットフォームタイプの変動分析、2023年および2030年
    • 市場規模の推定と予測、2018年-2030年
  • 小売業者所有のメディアネットワーク
    • 市場規模の推定と予測、2018年-2030年
  • サードパーティのメディアネットワーク
    • 市場規模の推定と予測、2018年-2030年
  • 統合メディアプラットフォーム
    • 市場規模の推定と予測、2018年-2030年

第6章 リテールメディアプラットフォーム：デプロイメントの推定・動向分析

  • セグメントダッシュボード
  • リテールメディアプラットフォーム：デプロイメント変動分析、2023年および2030年
    • 市場規模の推定と予測、2018年-2030年
  • クラウド
    • 市場規模の推定と予測、2018年-2030年
  • オンプレミス
    • 市場規模の推定と予測、2018年-2030年

第7章 リテールメディアプラットフォーム：業界の推定・動向分析

  • セグメントダッシュボード
  • リテールメディアプラットフォーム：業界変動分析、2023年および2030年
  • 消費財（CPG）
    • 市場規模の推定と予測、2018年-2030年
  • エレクトロニクスとテクノロジー
    • 市場規模の推定と予測、2018年-2030年
  • アパレル・ファッション
    • 市場規模の推定と予測、2018年-2030年
  • 食料品と食品デリバリー
    • 市場規模の推定と予測、2018年-2030年
  • 美容とパーソナルケア
    • 市場規模の推定と予測、2018年-2030年
  • その他
    • 市場規模の推定と予測、2018年-2030年

第8章 リテールメディアプラットフォーム市場：地域の推定・動向分析

  • リテールメディアプラットフォーム市場シェア、地域別、2023年および2030年、10億米ドル
  • 北米
    • 広告形式別、2018年-2030年
    • プラットフォームタイプ別、2018年-2030年
    • 展開別、2018年-2030年
    • 業界別、2018年-2030年
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 広告形式別、2018年-2030年
    • プラットフォームタイプ別、2018年-2030年
    • 展開別、2018年-2030年
    • 業界別、2018年-2030年
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • 広告形式別、2018年-2030年
    • プラットフォームタイプ別、2018年-2030年
    • 展開別、2018年-2030年
    • 業界別、2018年-2030年
    • 中国
    • インド
    • 日本
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • 広告形式別、2018年-2030年
    • プラットフォームタイプ別、2018年-2030年
    • 展開別、2018年-2030年
    • 業界別、2018年-2030年
    • ブラジル
  • 中東・アフリカ
    • 広告形式別、2018年-2030年
    • プラットフォームタイプ別、2018年-2030年
    • 展開別、2018年-2030年
    • 業界別、2018年-2030年
    • アラブ首長国連邦
    • サウジアラビア王国
    • 南アフリカ

第9章 競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 企業の市場シェア分析
  • 企業ヒートマップ分析
  • 戦略マッピング
    • 拡大
    • 合併と買収
    • パートナーシップとコラボレーション
    • 新製品の発売
    • 研究開発
  • 企業プロファイル
    • Amazon Advertising
    • Walmart Connect
    • Google Ads
    • Meta Ads
    • Criteo
    • The Trade Desk
    • Kroger Precision Marketing
    • Instacart Ads
    • Target Roundel
    • Yahoo Advertising
    • PubMatic
図表

List of Tables

  • Table 1 Retail Media Platform market 2018 - 2030 (USD Billion)
  • Table 2 Global Retail Media Platform market estimates and forecasts by region, 2018 - 2030 (USD Billion)
  • Table 3 Global Retail Media Platform market estimates and forecasts by advertising format, 2018 - 2030 (USD Billion)
  • Table 4 Global Retail Media Platform market estimates and forecasts by platform type, 2018 - 2030 (USD Billion)
  • Table 5 Global Retail Media Platform market estimates and forecasts by industry vertical, 2018 - 2030 (USD Billion)
  • Table 6 North America Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 7 North America Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 8 U.S. Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 9 U.S. Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 10 U.S. Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 11 Canada Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 12 Canada Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 13 Canada Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 14 Mexico Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 15 Mexico Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 16 Mexico Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 17 Europe Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 18 Europe Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 19 Europe Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 20 UK Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 21 UK Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 22 UK Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 23 Germany Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 24 Germany Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 25 Germany Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 26 France Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 27 France Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 28 France Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 29 Asia Pacific Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 30 Asia Pacific Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 31 Asia Pacific Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 32 China Retail Media Platform market, by advertising format, 2018 - 2030, (Revenue,USD Billion)
  • Table 33 China Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 34 China Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 35 India management market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 36 India Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 37 India Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 38 Japan Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 39 Japan Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 40 Japan Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 41 Australia Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 42 Australia Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 43 Australia Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 44 South Korea Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 45 South Korea Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 46 South Korea Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 47 Latin America Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 48 Latin America Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 49 Latin America Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 50 Brazil Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 51 Brazil Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 52 Brazil Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 53 MEA Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 54 MEA Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 55 MEA Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 56 UAE Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 57 UAE Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 58 UAE Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 59 Kingdom of Saudi Arabia Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 60 Kingdom of Saudi Arabia Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 61 Kingdom of Saudi Arabia Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • Table 62 South Africa Retail Media Platform market, by advertising format, 2018 - 2030 (Revenue, USD Billion)
  • Table 63 South Africa Retail Media Platform market, by platform type, 2018 - 2030 (Revenue, USD Billion)
  • Table 64 South Africa Retail Media Platform market, by industry vertical, 2018 - 2030 (Revenue, USD Billion)

List of Figures

  • Fig. 1 Retail Media Platform Market Segmentation
  • Fig. 2 Market landscape
  • Fig. 3 Information Procurement
  • Fig. 4 Data Analysis Models
  • Fig. 5 Market Formulation and Validation
  • Fig. 6 Data Validating & Publishing
  • Fig. 7 Market Snapshot
  • Fig. 8 Segment Snapshot (1/3)
  • Fig. 9 Segment Snapshot (2/3)
  • Fig. 10 Competitive Landscape Snapshot
  • Fig. 11 Retail Media Platform: Industry Value Chain Analysis
  • Fig. 12 Retail Media Platform: Market Dynamics
  • Fig. 13 Retail Media Platform: PORTER's Analysis
  • Fig. 14 Retail Media Platform: PESTEL Analysis
  • Fig. 15 Retail Media Platform Share by advertising format, 2023 & 2030 (USD Billion)
  • Fig. 17 Display Ads Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 18 Search Ads Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 19 Sponsored Content Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 20 Others Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 16 Retail Media Platform, by Advertising Format: Market Share, 2023 & 2030
  • Fig. 21 Retail Media Platform Share by platform type, 2023 & 2030 (USD Billion)
  • Fig. 22 Retail Media Platform Market, by platform type: Market Share, 2023 & 2030
  • Fig. 23 Retailer-Owned Media Networks Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 24 Third-Party Media Networks Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 25 Integrated Media Platforms Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 26 Retail Media Platform Share by deployment, 2023 & 2030 (USD Billion)
  • Fig. 27 Retail Media Platform Market, by deployment: Market Share, 2023 & 2030
  • Fig. 28 Cloud Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 29 On-Premises Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 30 Retail Media Platform Share by industry vertical, 2023 & 2030 (USD Billion)
  • Fig. 31 Retail Media Platform Market, by industry vertical: Market Share, 2023 & 2030
  • Fig. 32 Consumer Packaged Goods (CPG) Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 33 Electronics and Technology Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 34 Apparel and Fashion Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 35 Grocery and Food Delivery Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 36 Beauty and Personal Care Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 37 Others Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 38 Regional Market place: Key Takeaways
  • Fig. 39 North America Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 40 U.S. Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 41 Canada Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 42 Mexico Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 43 Europe Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 44 UK Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 45 Germany Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 46 France Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 47 Asia Pacific Retail Media Platform Market Estimates and Forecast, 2018 - 2030 (USD Billion)
  • Fig. 48 China Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 49 India Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 50 Japan Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 51 Australia Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 52 South Korea Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 53 Latin America Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 54 Brazil Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 55 MEA Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 56 Kingdom of Saudi Arabia Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 57 UAE Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 58 South Africa Retail Media Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 59 Key Company Categorization
  • Fig. 60 Company Market Positioning
  • Fig. 61 Key Company Market Share Analysis, 2023
  • Fig. 62 Strategic Framework
目次
Product Code: GVR-4-68040-470-7

Retail Media Platform Market Size & Trends:

The global retail media platform market size was estimated at USD 16.20 billion in 2023 and is anticipated to grow at a CAGR of 8.4% from 2024 to 2030. The ongoing digital transformation of retail has led to a surge in e-commerce, creating more digital real estate for advertising opportunities. Retailers are increasingly looking to monetize their online traffic and turn their websites into ad platforms, offering valuable first-party data for highly targeted campaigns. The shift in consumer behavior toward online shopping and personalized experiences has also fueled investment in retail media platforms, as brands need to reach consumers in environments where they are most likely to make purchases.

First-party data is a critical growth driver in the wake of privacy regulations and the deprecation of third-party cookies, making retail media an essential alternative for advertisers seeking precise targeting. Additionally, the integration of AI and machine learning into these platforms has enhanced campaign efficiency and performance, enabling real-time optimization and improved ROI measurement, which encourages higher ad spending. Retailers are also expanding their retail media platform beyond digital, integrating them with in-store advertising, and bridging the gap between online and offline consumer engagement.

Major retailers like Amazon, Walmart, and Target have developed sophisticated retail media platforms to capitalize on their high traffic and vast amounts of first-party consumer data. These platforms are primarily attractive to brands seeking to advertise in environments close to the point of purchase, where consumers are already in a shopping mindset. Retail media offers advanced targeting capabilities based on shopping behaviors and interests, making it an essential part of the digital advertising landscape. The market encompasses a wide range of solutions, from self-serve ad platforms to comprehensive analytics tools. Key players include not only retailers but also third-party technology providers like Criteo and CitrusAd, which help brands manage and optimize their campaigns across different retail platforms. As e-commerce continues to rise and the cookie-less future approaches, the role of retail media is becoming more central in the digital advertising ecosystem.

Global Retail Media Platform Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global retail media platform market report based on advertising format, platform, deployment, industry vertical, and region.

  • Advertising Format Outlook (Revenue, USD Billion, 2018 - 2030)
  • Display Ads
  • Search Ads
  • Sponsored Content
  • Others
  • Platform Type Outlook (Revenue, USD Billion, 2018 - 2030)
  • Retailer-Owned Media Networks
  • Third-Party Media Networks
  • Integrated Media Platforms
  • Deployment Outlook (Revenue, USD Billion, 2018 - 2030)
  • Cloud
  • On-Premises
  • Industry Vertical Outlook (Revenue, USD Billion, 2018 - 2030)
  • Consumer Packaged Goods (CPG)
  • Electronics and Technology
  • Apparel and Fashion
  • Grocery and Food Delivery
  • Beauty and Personal Care
  • Others
  • Regional Outlook (Revenue, USD Billion, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Latin America
    • Brazil
  • Middle East & Africa
    • UAE
    • Kingdom of Saudi Arabia
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Retail Media Platform Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
    • 3.3.3. Industry Opportunities
  • 3.4. Retail Media Platform Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic and Social landscape
      • 3.4.2.3. Technological landscape
      • 3.4.2.4. Environmental landscape
      • 3.4.2.5. Legal landscape

Chapter 4. Retail Media Platform: Advertising Format Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Retail Media Platform: Advertising Format Movement Analysis, 2023 & 2030 (USD Billion)
  • 4.3. Display Ads
    • 4.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Search Ads
    • 4.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.5. Sponsored Content
    • 4.5.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.6. Others
    • 4.6.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Retail Media Platform: Platform Type Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Retail Media Platform: Platform Type Movement Analysis, 2023 & 2030 (USD Billion)
    • 5.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 5.3. Retailer-Owned Media Networks
    • 5.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Third-Party Media Networks
    • 5.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 5.5. Integrated Media Platforms
    • 5.5.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Retail Media Platform: Deployment Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Retail Media Platform: Deployment Movement Analysis, 2023 & 2030 (USD Billion)
    • 6.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.3. Cloud
    • 6.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.4. On-Premises
    • 6.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Retail Media Platform: Industry Vertical Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Retail Media Platform: Industry Vertical Movement Analysis, 2023 & 2030 (USD Billion)
  • 7.3. Consumer Packaged Goods (CPG)
    • 7.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 7.4. Electronics and Technology
    • 7.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 7.5. Apparel and Fashion
    • 7.5.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 7.6. Grocery and Food Delivery
    • 7.6.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 7.7. Beauty and Personal Care
    • 7.7.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 7.8. Others
    • 7.8.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Retail Media Platform Market: Regional Estimates & Trend Analysis

  • 8.1. Retail Media Platform Market Share, By Region, 2023 & 2030, USD Billion
  • 8.2. North America
    • 8.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.6. U.S.
      • 8.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.2.6.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.2.6.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.2.6.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.2.6.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.7. Canada
      • 8.2.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.2.7.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.2.7.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.2.7.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.2.7.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.2.8. Mexico
      • 8.2.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.2.8.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.2.8.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.2.8.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.2.8.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 8.3. Europe
    • 8.3.1. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.2. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.4. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.5. UK
      • 8.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.3.5.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.3.5.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.3.5.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.3.5.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.6. Germany
      • 8.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.3.6.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.3.6.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.3.6.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.3.6.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.3.7. France
      • 8.3.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.3.7.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.3.7.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.3.7.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.3.7.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 8.4. Asia Pacific
    • 8.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.6. China
      • 8.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.4.6.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.6.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.6.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.6.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.7. India
      • 8.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.4.7.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.7.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.7.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.7.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.8. Japan
      • 8.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.4.8.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.8.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.8.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.8.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.9. Australia
      • 8.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.4.9.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.9.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.9.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.9.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.4.10. South Korea
      • 8.4.10.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.4.10.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.10.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.10.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.4.10.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 8.5. Latin America
    • 8.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.5.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 8.5.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
    • 8.5.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
    • 8.5.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.5.6. Brazil
      • 8.5.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.5.6.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.5.6.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.5.6.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.5.6.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
  • 8.6. Middle East & Africa
    • 8.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.6. UAE
      • 8.6.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.6.2.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.6.2.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.6.2.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.6.2.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.3. Kingdom of Saudi Arabia
      • 8.6.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.6.3.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.6.3.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.6.3.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.6.3.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)
    • 8.6.4. South Africa
      • 8.6.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 8.6.4.2. Market estimates and forecast by advertising format, 2018 - 2030 (Revenue, USD Billion)
      • 8.6.4.3. Market estimates and forecast by platform type, 2018 - 2030 (Revenue, USD Billion)
      • 8.6.4.4. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Billion)
      • 8.6.4.5. Market estimates and forecast by industry vertical, 2018 - 2030 (Revenue, USD Billion)

Chapter 9. Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis by Key Market Participants
  • 9.2. Company Categorization
  • 9.3. Company Market Share Analysis
  • 9.4. Company Heat Map Analysis
  • 9.5. Strategy Mapping
    • 9.5.1. Expansion
    • 9.5.2. Mergers & Acquisition
    • 9.5.3. Partnerships & Collaborations
    • 9.5.4. New Product Launches
    • 9.5.5. Research And Development
  • 9.6. Company Profiles
    • 9.6.1. Amazon Advertising
      • 9.6.1.1. Participant's Overview
      • 9.6.1.2. Financial Performance
      • 9.6.1.3. Product Benchmarking
      • 9.6.1.4. Recent Developments
    • 9.6.2. Walmart Connect
      • 9.6.2.1. Participant's Overview
      • 9.6.2.2. Financial Performance
      • 9.6.2.3. Product Benchmarking
      • 9.6.2.4. Recent Developments
    • 9.6.3. Google Ads
      • 9.6.3.1. Participant's Overview
      • 9.6.3.2. Financial Performance
      • 9.6.3.3. Product Benchmarking
      • 9.6.3.4. Recent Developments
    • 9.6.4. Meta Ads
      • 9.6.4.1. Participant's Overview
      • 9.6.4.2. Financial Performance
      • 9.6.4.3. Product Benchmarking
      • 9.6.4.4. Recent Developments
    • 9.6.5. Criteo
      • 9.6.5.1. Participant's Overview
      • 9.6.5.2. Financial Performance
      • 9.6.5.3. Product Benchmarking
      • 9.6.5.4. Recent Developments
    • 9.6.6. The Trade Desk
      • 9.6.6.1. Participant's Overview
      • 9.6.6.2. Financial Performance
      • 9.6.6.3. Product Benchmarking
      • 9.6.6.4. Recent Developments
    • 9.6.7. Kroger Precision Marketing
      • 9.6.7.1. Participant's Overview
      • 9.6.7.2. Financial Performance
      • 9.6.7.3. Product Benchmarking
      • 9.6.7.4. Recent Developments
    • 9.6.8. Instacart Ads
      • 9.6.8.1. Participant's Overview
      • 9.6.8.2. Financial Performance
      • 9.6.8.3. Product Benchmarking
      • 9.6.8.4. Recent Developments
    • 9.6.9. Target Roundel
      • 9.6.9.1. Participant's Overview
      • 9.6.9.2. Financial Performance
      • 9.6.9.3. Product Benchmarking
      • 9.6.9.4. Recent Developments
    • 9.6.10. Yahoo Advertising
      • 9.6.10.1. Participant's Overview
      • 9.6.10.2. Financial Performance
      • 9.6.10.3. Product Benchmarking
      • 9.6.10.4. Recent Developments
    • 9.6.11. PubMatic
      • 9.6.11.1. Participant's Overview
      • 9.6.11.2. Financial Performance
      • 9.6.11.3. Product Benchmarking
      • 9.6.11.4. Recent Developments