ブティックホテルの市場規模、シェア、動向分析レポート：タイプ別、旅行者タイプ別、予約モード別、地域別、セグメント予測、2024年～2030年

ブティックホテル市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のブティックホテル市場は2024年から2030年の予測期間中にCAGR 7.1％を示し、2030年までに402億6,000万米ドルに達すると予測されています。

この市場は、パーソナライズされたユニークな旅行体験に対する需要の高まりにより、力強い成長を遂げています。このカテゴリーは、従来のホテル滞在以上のものを求める旅行者にとって特に魅力的であり、独立系ホテルやブティックホテルが提供するオーダーメイドの体験が好まれています。こうしたホテルの魅力は、ブティックホテルの魅力と確立されたロイヤルティプログラムの信頼性や特典を融合させた、大手ホテルチェーンが採用するソフトブランディング戦略の成功によってさらに後押しされています。

ゲストを惹きつけ、維持するための革新的なアプローチを模索する企業によって、市場の魅力は拡大しています。デジタルプラットフォームやソーシャルメディアの台頭により、ブティックホテルは独自のサービスを効果的にアピールし、より多くの顧客とつながることができるようになった。さらに、モバイルキーシステムやデジタルガイドブックなどのテクノロジーの統合は、ゲストの体験を向上させ、利便性と効率性に対する現代の旅行者の期待に応えています。

個性的な魅力とパーソナルなサービスで知られるブティックホテル業界は、新たな動向と進化する消費者の嗜好に適応するため、2024年にダイナミックな変化を経験します。旅行者がユニークで没入感のある体験を求める傾向が強まる中、ブティックホテルはこうした動向を活用し、競合情勢の中で際立った存在感を示しています。環境に配慮した旅行やテクノロジーの統合から、パーソナライズされたサービスや地域に根ざした体験まで、ブティックホテルは贅沢さと快適さを再定義しています。

旅行者の環境意識の高まりを受け、ブティックホテルは持続可能な取り組みを取り入れています。この動向は、お客様が環境への影響を最小限に抑えることを優先する、エココンシャスな旅行への大きなシフトによってもたらされています。ブティックホテルは、エネルギー効率の高いシステム、節水への取り組み、地元産の食材を使用した料理など、環境に配慮した対策を実施し、業界をリードしています。例えば、ホテルは持続可能な旅行会社と提携し、環境に優しいツアーや体験を提供しています。

ブティックホテル市場レポートハイライト

• 2023年、高級ブティックホテルは53.10%という大きな売上シェアを占めました。この圧倒的な市場地位は、高級感と優れたサービスを求める富裕層の旅行者を魅了する、ハイエンドでパーソナライズされた体験を提供することに成功していることを反映しています。高級ブティックホテルの魅力は、その特徴的なデザイン、卓越したアメニティ、細部への細やかな配慮に起因しており、従来の宿泊施設とは一線を画しています。
• 2023年には、レジャー旅行者が市場収益の70％以上を占め、支出の増加とアウトドア・アクティビティへの関心の高まりが原動力となります。リージョナル・オフィス・オブ・サステイナブル・ツーリズムの2023年8月の調査によると、レジャー旅行者の1日平均消費額は491米ドルに急増し、過去20年間で最高となった。
• オンライン旅行会社経由の予約による収入は、旅行計画におけるデジタル・プラットフォームの利用拡大により、2024年から2030年にかけてCAGR 7.9%で成長すると予測されています。ExpediaやBooking.comのような大手OTAは、広範な比較ツールやユーザーレビューを提供する一方、AIを活用したレコメンデーションやAirbnbのようなモバイルアプリが利便性を高めています。東南アジアやラテンアメリカなどの新興市場への進出も、この成長を支えています。
• 2023年、北米市場は世界市場収益の36.90%を占める。北米の旅行者は、ブティックホテルが特徴的なデザインとオーダーメイドのサービスを通じて提供する、パーソナライズされたユニークな体験にますます惹かれています。ニューヨーク、ロサンゼルス、マイアミなどの主要都市は引き続き多くの観光客を引きつけており、高級でハイエンドな宿泊オプションを提供するブティックホテルの需要を牽引しています。
• 市場の主要プレーヤーは、拡大する需要を取り込むため、積極的にポートフォリオを拡大・強化しています。マリオット・インターナショナル、ハイアット・ホテル・コーポレーション、アコーホテルズ、ヒルトン・ワールドワイドなどの大手ホテルチェーンは、ブティック・セグメントでの存在感を大幅に高めています。例えば、ヒルトン・ワールドワイドは2024年、スモール・ラグジュアリー・ホテルズ・オブ・ザ・ワールド（SLH）コレクションから約400軒のブティックホテルを追加し、ラグジュアリーなサービスを拡大しました。
• 2022年6月現在、市場の主要プレーヤーであるエース・ホテルは、ローカル・ファースト戦略を採用し、世界12カ所に拡大し、成功を収めています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ブティックホテル市場の変数、動向、範囲

• 市場系統の見通し
• 業界バリューチェーン分析
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購買行動に影響を与える要因
• 消費者製品の採用動向
• 観察と推奨事項

第5章 ブティックホテル市場：タイプ別推定・動向分析

• ブティックホテル市場、タイプ別：主なポイント
• タイプ別変動分析と市場シェア、2023年と2030年
• タイプ別、2018年-2030年

第6章 ブティックホテル市場： 旅行者タイプ別推定・動向分析

• 旅行者タイプ別ブティックホテル市場：重要なポイント
• 旅行者タイプ別変動分析と市場シェア、2023年と2030年
• 旅行者タイプ別、2018年-2030年

第7章 ブティックホテル市場： 予約モード別推定・動向分析

• 予約モード別ブティックホテル市場：重要なポイント
• 予約モード別変動分析と市場シェア、2023年と2030年
• 予約モード別、2018年-2030年

第8章 ブティックホテル市場：地域別推定・動向分析

• ブティックホテル市場：地域別展望
• 地域マーケットプレイス：重要なポイント
• 地域別、2018年-2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第9章 ブティックホテル市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• サービスベンチマーク
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Marriott International, Inc.
  • Accor
  • Rosewood Hotel Group
  • Kimpton Hotels &Restaurants
  • The Hoxton
  • Soho Boutique Hoteles
  • Ace Hotel
  • The Standard Hotels
  • Hotel Indigo
  • Joie de Vivre（Hyatt）

List of Tables

• Table 1 Boutique hotel market: Key market driver analysis
• Table 2 Boutique hotel market: Key market restraint analysis
• Table 3 Boutique hotel market estimates & forecast, 2018 - 2030, by type (USD Billion)
• Table 4 Luxury boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 5 Mid-scale boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 6 Budget boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 7 Boutique hotel market estimates & forecast, 2018 - 2030, by traveler type (USD Billion)
• Table 8 Boutique hotel market estimates & forecast, by leisure travelers, 2018 - 2030 (USD Billion)
• Table 9 Boutique hotel market estimates & forecast, by business travelers, 2018 - 2030 (USD Billion)
• Table 10 Boutique hotel market estimates & forecast, by other travelers, 2018 - 2030 (USD Billion)
• Table 11 Boutique hotel market estimates & forecast, 2018 - 2030, by booking mode (USD Billion)
• Table 12 Boutique hotel market estimates & forecast, through direct booking mode, 2018 - 2030 (USD Billion)
• Table 13 Boutique hotel market estimates & forecast, through travel agents, 2018 - 2030 (USD Billion)
• Table 14 Boutique hotel market estimates & forecast, through online travel agencies, 2018 - 2030 (USD Billion)
• Table 15 Boutique hotel market estimates & forecast, by region, 2018 - 2030 (USD Billion)
• Table 16 North America boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 17 North America boutique hotel market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 18 North America boutique hotel market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 19 North America boutique hotel market estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 20 U.S. macro-economic outlay
• Table 21 U.S. boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 22 U.S. boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 23 U.S. boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 24 U.S. boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 25 Canada macro-economic outlay
• Table 26 Canada boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 27 Canada boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 28 Canada boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 29 Canada boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 30 Mexico macro-economic outlay
• Table 31 Mexico boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 32 Mexico boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 33 Mexico boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 34 Mexico boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 35 Europe boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 36 Europe boutique hotel market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 37 Europe boutique hotel market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 38 Europe boutique hotel market estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 39 Germany macro-economic outlay
• Table 40 Germany boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 41 Germany boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 42 Germany boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 43 Germany boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 44 UK macro-economic outlay
• Table 45 UK boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 46 UK boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 47 UK boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 48 UK boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 49 France macro-economic outlay
• Table 50 France boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 51 France boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 52 France boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 53 France boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 54 Italy macro-economic outlay
• Table 55 Italy boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 56 Italy boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 57 Italy boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 58 Italy boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 59 South Korea macro-economic outlay
• Table 60 Spain boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 61 Spain boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 62 Spain boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 63 Spain boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 64 Asia Pacific boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 65 Asia Pacific boutique hotel market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 66 Asia Pacific boutique hotel market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 67 Asia Pacific boutique hotel market estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 68 China macro-economic outlay
• Table 69 China boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 70 China boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 71 China boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 72 China boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 73 Japan macro-economic outlay
• Table 74 Japan boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 75 Japan boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 76 Japan boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 77 Japan boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 78 India macro-economic outlay
• Table 79 India boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 80 India boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 81 India boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 82 India boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 83 Australia macro-economic outlay
• Table 84 Australia boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 85 Australia boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 86 Australia boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 87 Australia boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 88 Central & South America boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 89 Central & South America boutique hotel market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 90 Central & South America boutique hotel market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 91 Central & South America boutique hotel market estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 92 Brazil macro-economic outlay
• Table 93 Brazil boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 94 Brazil boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 95 Brazil boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 96 Brazil boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 97 Middle East & Africa boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 98 Middle East & Africa boutique hotel market estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 99 Middle East & Africa boutique hotel market estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 100 Middle East & Africa boutique hotel market estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 101 South Africa macro-economic outlay
• Table 102 South Africa boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 103 South Africa boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 104 South Africa boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 105 South Africa boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 106 UAE macro-economic outlay
• Table 107 UAE boutique hotel market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 108 UAE boutique hotel market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 109 UAE boutique hotel market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
• Table 110 UAE boutique hotel market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 111 Recent developments & impact analysis, by key market participants
• Table 112 Company market share, 2023
• Table 113 Company heat map analysis
• Table 114 Companies implementing key strategies

List of Figures

• Fig. 1 Boutique hotel market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape snapshot
• Fig. 10 Parent industry and boutique hotel market size, 2023 (USD Billion)
• Fig. 11 Boutique hotel market: Value chain analysis
• Fig. 12 Boutique hotel market: Dynamics
• Fig. 13 Boutique hotel market: Porter's five forces analysis
• Fig. 14 Factors affecting booking decisions in boutique hotel market
• Fig. 15 Boutique hotel market, by type: Key takeaways
• Fig. 16 Boutique hotel market: Type movement analysis, 2023 & 2030 (%)
• Fig. 17 Luxury boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 18 Mid-scale boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 19 Budget boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 20 Boutique hotel market, by traveler type: Key takeaways
• Fig. 21 Boutique hotel market: Traveler Type movement analysis, 2023 & 2030 (%)
• Fig. 22 Boutique hotel market estimates & forecast, by leisure travelers, 2018 - 2030 (USD Billion)
• Fig. 23 Boutique hotel market estimates & forecast, by business travelers, 2018 - 2030 (USD Billion)
• Fig. 24 Boutique hotel market estimates & forecast, by other travelers, 2018 - 2030 (USD Billion)
• Fig. 25 Boutique hotel market, by booking mode: Key takeaways
• Fig. 26 Boutique hotel market: Booking Mode movement analysis, 2023 & 2030 (%)
• Fig. 27 Boutique hotel market estimates & forecast, through direct booking mode, 2018 - 2030 (USD Billion)
• Fig. 28 Boutique hotel market estimates & forecast, through travel agents, 2018 - 2030 (USD Billion)
• Fig. 29 Boutique hotel market estimates & forecast, through online travel agencies, 2018 - 2030 (USD Billion)
• Fig. 30 Boutique hotel market: Regional outlook, 2023 & 2030, (USD Billion)
• Fig. 31 Regional marketplace: Key takeaways
• Fig. 32 North America boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 33 US boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 34 Canada boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 35 Mexico boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 36 Europe boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 37 Germany boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 38 UK boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 39 France boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 40 Italy boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 41 Spain boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 42 Asia Pacific boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 43 China boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 44 Japan boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 45 India boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 46 Australia boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 47 Central & South America boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 48 Brazil boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 49 Middle East & Africa boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 50 South Africa boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 51 UAE boutique hotel market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 52 Key company categorization
• Fig. 53 Company market share analysis, 2023
• Fig. 54 Strategic framework of boutique hotel market

Boutique Hotel Market Growth & Trends:

The global boutique hotel market is anticipated to reach USD 40.26 billion by 2030, exhibiting a CAGR of 7.1% during the forecast period, i.e. 2024 to 2030, according to a new report by Grand View Research, Inc. The market is experiencing robust growth due to a rising demand for personalized and unique travel experiences. This category is particularly appealing to travelers seeking more than conventional hotel stays, favoring the tailored experiences offered by independent and boutique hotels. The appeal of such hotels is further supported by the success of soft branding strategies employed by major hotel chains, which integrate the charm of boutique properties with the reliability and rewards of established loyalty programs.

Opportunities in the market are expanding as businesses explore innovative approaches to attract and retain guests. The rise of digital platforms and social media has enabled boutique hotels to effectively showcase their unique offerings and connect with a broader audience. Additionally, the integration of technology, such as mobile key systems and digital guidebooks, enhances the guest experience and meets modern travelers' expectations for convenience and efficiency.

The boutique hotel industry, known for its distinctive charm and personalized service, is experiencing dynamic shifts in 2024 as it adapts to emerging trends and evolving consumer preferences. With travelers increasingly seeking unique, immersive experiences, boutique hotels are capitalizing on these trends to set themselves apart in the competitive hospitality landscape. From eco-conscious travel and technology integration to personalized services and localized experiences, boutique hotels are redefining luxury and comfort.

In response to the growing environmental awareness among travelers, boutique hotels are embracing sustainable practices. This trend is driven by a significant shift towards eco-conscious travel, where guests prioritize minimizing their environmental impact. Boutique hotels are leading the way by implementing green measures such as energy-efficient systems, water conservation initiatives, and locally sourced food. For instance, hotels are partnering with sustainable travel companies to offer eco-friendly tours and experiences.

Boutique Hotel Market Report Highlights:

• In 2023, luxury boutique hotels accounted for a significant revenue share of 53.10%. This dominant market position reflects their success in delivering high-end, personalized experiences that attract affluent travelers seeking exclusivity and superior service. The allure of luxury boutique hotels stems from their distinctive design, exceptional amenities, and meticulous attention to detail, distinguishing them from conventional accommodations.
• In 2023, leisure travelers contributed to over 70% of the market revenue, driven by increased spending and heightened interest in outdoor activities. The Regional Office of Sustainable Tourism's August 2023 study reported that average daily spending by leisure travelers surged to USD 491, the highest in two decades.
• Revenue from bookings through online travel agencies are projected to grow at a CAGR of 7.9% from 2024 to 2030, driven by the growing use of digital platforms for travel planning. Major OTAs like Expedia and Booking.com provide extensive comparison tools and user reviews, while AI-driven recommendations and mobile apps such as Airbnb enhance convenience. The expansion into emerging markets like Southeast Asia and Latin America also supports this growth.
• In 2023, the market in North America accounted for 36.90% of the global market revenue. Travelers in North America are increasingly drawn to personalized and unique experiences, which boutique hotels deliver through distinctive design and tailored services. Major cities such as New York, Los Angeles, and Miami continue to attract high volumes of tourists, driving demand for boutique hotels that offer exclusive and high-end lodging options.
• Key players in the market are actively expanding and enhancing their portfolios to capture growing demand. Major hotel chains such as Marriott International, Hyatt Hotels Corporation, AccorHotels, and Hilton Worldwide have significantly increased their presence in the boutique segment. For example, Hilton Worldwide expanded its luxury offerings in 2024 by adding nearly 400 boutique hotels from the Small Luxury Hotels of the World (SLH) collection.
• As of June 2022, Ace Hotel, a key player in market successfully employed a locals-first strategy, expanding to 12 locations globally.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Information & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Type Outlook
• 2.3. Traveler Type Outlook
• 2.4. Booking Mode Outlook
• 2.5. Regional Outlook
• 2.6. Competitive Landscape Snapshot

Chapter 3. Boutique Hotel Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Behavior
• 4.4. Consumer Product Adoption Trends
• 4.5. Observations & Recommendations

Chapter 5. Boutique Hotel Market: Type Estimates & Trend Analysis

• 5.1. Boutique Hotel Market, By Type: Key Takeaways
• 5.2. Type Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by type, 2018 - 2030 (USD Billion)
  • 5.3.1. Luxury
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.2. Mid-Scale
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.3. Budget
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Boutique Hotel Market: Traveler Type Estimates & Trend Analysis

• 6.1. Boutique Hotel Market, By Traveler Type: Key Takeaways
• 6.2. Traveler Type Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by traveler type, 2018 - 2030 (USD Billion)
  • 6.3.1. Leisure Travelers
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.2. Business Travelers
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.3. Others
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Boutique Hotel Market: Booking Mode Estimates & Trend Analysis

• 7.1. Boutique Hotel Market, By Booking Mode: Key Takeaways
• 7.2. Booking Mode Movement Analysis & Market Share, 2023 & 2030
• 7.3. Market Estimates & Forecasts, by booking mode, 2018 - 2030 (USD Billion)
  • 7.3.1. Direct Booking
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.2. Travel Agents
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.3. Online Travel Agencies
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Boutique Hotel Market: Regional Estimates & Trend Analysis

• 8.1. Boutique Hotel Market: Regional Outlook
• 8.2. Regional Marketplaces: Key Takeaways
• 8.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Billion)
  • 8.3.1. North America
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics
      • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.2. Europe
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.2. Germany
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.3. UK
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.5. Italy
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.6. Spain
      • 8.3.2.6.1. Key country dynamics
      • 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.3. Asia Pacific
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.3. Japan
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.4. India
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.5. Australia
      • 8.3.3.5.1. Key country dynamics
      • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.4. Central & South America
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.5. Middle East & Africa
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.2. South Africa
      • 8.3.5.2.1. Key country dynamics
      • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.3. UAE
      • 8.3.5.3.1. Key country dynamics
      • 8.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Boutique Hotel Market: Competitive Analysis

• 9.1. Recent developments & impact analysis, by key market participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Service Benchmarking
• 9.6. Company Market Share Analysis, 2023 (%)
• 9.7. Company Heat Map Analysis
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. Marriott International, Inc.
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Product Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. Accor
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Product Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Rosewood Hotel Group
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Product Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. Kimpton Hotels & Restaurants
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Product Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. The Hoxton
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Product Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. Soho Boutique Hoteles
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Product Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. Ace Hotel
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Product Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. The Standard Hotels
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Product Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. Hotel Indigo
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Product Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. Joie de Vivre (Hyatt)
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Product Portfolios
    • 9.9.10.4. Strategic Initiatives