キノコ飲料の市場規模、シェア、動向分析レポート：製品別、形態別、流通チャネル別、地域別、セグメント予測、2024年～2030年

キノコ飲料市場の成長動向

Grand View Research社の最新レポートによると、世界のキノコ飲料市場規模は2030年に57億8,000万米ドルに達すると推定され、2024年から2030年までのCAGRは6.7%で成長すると予測されています。バランスの取れた食生活の重要性や、健康全般における栄養の役割を認識する人が増えるにつれ、基本的な水分補給を超えた健康上のメリットを提供する機能性飲料の需要が高まっています。キノコ飲料は、そのアダプトゲン特性と潜在的な健康効果で知られ、免疫システムをサポートし、ストレスを軽減し、認知機能を高める自然な方法を求める消費者の間で人気の選択肢となっています。

薬用キノコがもたらす健康効果は、市場の成長を促進する上で重要な役割を果たしています。霊芝、チャーガ、ヤマブシタケ、冬虫夏草などのキノコ類には、多糖類、β-グルカン、抗酸化物質などの生理活性化合物が豊富に含まれており、免疫系を強化し、炎症を抑え、精神を明晰にするなど、さまざまな健康効果があると考えられています。例えば、ヤマブシタケは認知機能や神経の健康をサポートする可能性があることで知られ、記憶力や集中力を高めたい消費者の間で人気があります。

ソーシャルメディア、ウェルネスブログ、健康インフルエンサーを通じて、こうした効能を知る消費者が増えるにつれ、キノコ入り飲料の需要が急増しています。各ブランドは、製品に使用されているキノコの具体的な健康効果を強調することで、この動向に乗じています。このため、消費者は自分の健康目標に合った飲料を選びやすくなり、予測期間中のキノコ飲料全体の売上を押し上げています。

さらに、植物性食品や菜食主義者の増加も市場の成長に寄与しています。動物性食品に代わるものを求める消費者が増える中、植物性飲料はより健康的で持続可能な選択肢として人気を集めています。天然の植物性食品であるキノコ飲料はこの動向にぴったり合致しており、消費者に栄養価が高く環境に優しい飲料の選択肢を提供しています。

さらに、きのこは素材としての汎用性が高いため、メーカーはさまざまな食生活のニーズや嗜好に対応したビーガンフレンドリーな飲料を幅広く製造できるようになった。例えば、キノコをベースにしたコーヒーの代用品はカフェインの摂取量を減らしたい消費者に人気があり、キノコの万能薬はストレスや不安に対する自然療法を求める消費者に支持されています。

消費者の多様な嗜好に対応するため、メーカー各社は絶えずユニークな新製品を開発しており、製品の革新がキノコ飲料業界の主な原動力となっています。当初、キノコ飲料はキノココーヒーやキノコ紅茶など一部のニッチ製品に限られていました。しかし、市場は大きく拡大し、現在ではキノコラテ、ホットチョコレート、スムージー、さらにはレディ・トゥ・ドリンク（RTD）飲料など、幅広い製品が販売されています。

キノコ飲料市場のレポートハイライト

• アジア太平洋地域は2024年から2030年までの予測期間でCAGR 7.6%の成長が見込まれます。欧米のウェルネス習慣や製品が普及するにつれて、キノコのような機能性成分を毎日の食生活に取り入れることへの関心が高まっており、予測期間中の同地域市場の成長と売上を牽引しています。
• キノコ茶は2024年から2030年にかけてCAGR 9.6%の成長が見込まれます。ハーブティーや機能性ティーの市場動向は、きのこ茶に大きな恩恵をもたらしています。消費者は、アダプトジェニック、解毒作用、免疫強化など、基本的な水分補給にとどまらない健康効果をもたらすお茶を求めるようになっています。機能的な効能を持つキノコ茶は、この動向によく合致しています。
• 2023年の売上シェアは、粉末タイプが85.22%を占めました。粉末キノコ飲料は、スムージー、コーヒー、紅茶、さらには水など、さまざまな飲料に簡単に混ぜることができるため、比類のない汎用性を提供します。この柔軟性により、消費者は好みや健康上の目的に応じて薬用キノコの摂取量をカスタマイズすることができます。
• オンラインチャネルを通じた販売は、2024年から2030年にかけてCAGR 8.3%で成長すると予想されます。自宅にいながら買い物ができる利便性、より幅広い商品へのアクセス、異なる小売業者間で価格を比較できることなどが、オンライン販売の人気が高まっている主な理由です。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 キノコ飲料市場の変数、動向、範囲

• 市場系統の見通し
  • キノコ市場規模、2018年-2030年
  • キノコ飲料市場規模、2018年-2030年
• 浸透と成長の見込みマッピング
• 業界バリューチェーン分析
  • キノコ型展望
  • 製造業と技術の動向
  • 販売/小売チャネル分析
  • 利益率分析
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析- ポーターのファイブフォース分析
• 市場参入戦略

第4章 キノコ飲料市場： 消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購買行動に影響を与える要因
• 消費者向けサービス導入動向
• 主な観察と発見

第5章 キノコ飲料市場：製品別推定・動向分析

• キノコ飲料市場、製品別：主なポイント
• 製品変動分析と市場シェア、2023年と2030年
• 製品別、2018年-2030年

第6章 キノコ飲料市場：形態別推定・動向分析

• キノコ飲料市場、形態別：主なポイント
• 形態別変動分析と市場シェア、2023年と2030年
• 形態別、2018年-2030年
  • 液体
  • 粉末

第7章 キノコ飲料市場：流通チャネル別推定・動向分析

• 流通チャネル別キノコ飲料市場：重要なポイント
• 流通チャネル別変動分析と市場シェア、2023年と2030年
• 流通チャネル別、2018年-2030年

第8章 キノコ飲料市場：地域別推定・動向分析

• キノコ飲料市場：地域別展望
• 地域別変動分析と市場シェア、2023年と2030年
• 地域別・国別、2018年～2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第9章 競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Four Sigmatic Foods, Inc.
  • MUD WTR, Inc.
  • Laird Superfood, Inc.
  • Odyssey Wellness LLC
  • Peak State Coffee, Inc.
  • Tamim Teas Company
  • RYZE Superfoods, LLC
  • Mushroom Cups International
  • Real Mushrooms
  • Laird Superfood, Inc.
  • NeuRoast Company
  • La Republica Superfoods

List of Tables

• Table 1 Mushroom drinks market - Key market driver analysis
• Table 2 Mushroom drinks market - Key market restraint analysis
• Table 3 Mushroom drinks market estimates & forecast, by product (USD Million)
• Table 4 Mushroom drinks market estimates & forecast, by form (USD Million)
• Table 5 Mushroom drinks market estimates & forecast, by distribution channel (USD Million)
• Table 6 North America mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 7 North America mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 8 North America mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 9 North America mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 10 U.S. macro-economic outlay
• Table 11 U.S. mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 12 U.S. mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 13 U.S. mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 14 U.S. mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 15 Canada macro-economic outlay
• Table 16 Canada mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 17 Canada mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 18 Canada mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 19 Canada mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 20 Mexico macro-economic outlay
• Table 21 Mexico mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 22 Mexico mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 23 Mexico mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 24 Mexico mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 25 Europe mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 26 Europe mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 27 Europe mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 28 Europe mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 29 Germany macro-economic outlay
• Table 30 Germany mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 31 Germany mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 32 Germany mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 33 Germany mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 34 UK macro-economic outlay
• Table 35 UK mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 36 UK mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 37 UK mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 38 UK mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 39 France macro-economic outlay
• Table 40 France mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 41 France mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 42 France mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 43 France mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 44 Italy macro-economic outlay
• Table 45 Italy mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 46 Italy mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 47 Italy mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 48 Italy mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 49 Spain macro-economic outlay
• Table 50 Spain mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 51 Spain mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 52 Spain mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 53 Spain mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 54 Asia Pacific mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 55 Asia Pacific mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 56 Asia Pacific mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 57 Asia Pacific mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 58 China macro-economic outlay
• Table 59 China mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 60 China mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 61 China mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 62 China mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 63 Japan macro-economic outlay
• Table 64 Japan mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 65 Japan mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 66 Japan mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 67 Japan mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 68 India macro-economic outlay
• Table 69 India mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 70 India mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 71 India mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 72 India mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 73 Australia macro-economic outlay
• Table 74 New Zealand macro-economic outlay
• Table 75 Australia & New Zealand mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 76 Australia & New Zealand mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 77 Australia & New Zealand mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 78 Australia & New Zealand mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 79 South Korea macro-economic outlay
• Table 80 South Korea mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 81 South Korea mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 82 South Korea mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 83 South Korea mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 84 Central & South America mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 85 Central & South America mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 86 Central & South America mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 87 Central & South America mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 88 Brazil macro-economic outlay
• Table 89 Brazil mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 90 Brazil mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 91 Brazil mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 92 Brazil mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 93 Middle East & Africa mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 94 Middle East & Africa mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 95 Middle East & Africa mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 96 Middle East & Africa mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 97 South Africa macro-economic outlay
• Table 98 South Africa mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Table 99 South Africa mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 100 South Africa mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 101 South Africa mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 102 Recent developments & impact analysis, by key market participants
• Table 103 Company market share, 2023
• Table 104 Company heat map analysis
• Table 105 Companies undergoing key strategies

List of Figures

• Fig. 1 Mushroom drinks market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Product snapshot
• Fig. 8 Form snapshot
• Fig. 9 Distribution channel snapshot
• Fig. 10 Regional snapshot
• Fig. 11 Competitive landscape snapshot
• Fig. 12 Global mushroom market size (USD Million)
• Fig. 13 Mushroom drinks market size, 2018 to 2030 (USD Million)
• Fig. 14 Mushroom drinks market: Penetration & growth prospect mapping
• Fig. 15 Mushroom drinks market: Value chain analysis
• Fig. 16 Mushroom drinks market: Profit margin analysis
• Fig. 17 Mushroom drinks market: Market dynamics
• Fig. 18 Mushroom drinks market: Porter's five forces analysis
• Fig. 19 Factors influencing buying decisions for mushroom drinks
• Fig. 20 Mushroom drinks market, by product: Key Takeaways
• Fig. 21 Mushroom drinks market: Product movement analysis, 2023 & 2030 (%)
• Fig. 22 Mushroom coffee market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 23 Mushroom tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 24 Mushroom elixirs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 25 Other mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 26 Mushroom drinks market, by form: Key Takeaways
• Fig. 27 Mushroom drinks market: Form movement analysis, 2023 & 2030 (%)
• Fig. 28 Liquid mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 29 Powdered mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 30 Mushroom drinks market, by distribution channel: Key Takeaways
• Fig. 31 Mushroom drinks market: Distribution channel movement analysis, 2023 & 2030 (%)
• Fig. 32 Mushroom drinks market estimates and forecast through hypermarkets & supermarkets, 2018 - 2030 (USD Million)
• Fig. 33 Mushroom drinks market estimates and forecast through convenience stores, 2018 - 2030 (USD Million)
• Fig. 34 Mushroom drinks market estimates and forecast through specialty stores, 2018 - 2030 (USD Million)
• Fig. 35 Mushroom drinks market estimates and forecast through online, 2018 - 2030 (USD Million)
• Fig. 36 Mushroom drinks market estimates and forecast through other channels, 2018 - 2030 (USD Million)
• Fig. 37 Mushroom drinks market: Regional outlook, 2023 & 2030 (USD Million)
• Fig. 38 Regional marketplace: Key takeaways
• Fig. 39 North America mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 40 U.S. mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 41 Canada mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 42 Mexico mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 43 Europe mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 44 UK mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 45 Germany mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 46 France mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 47 Italy mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 48 Spain mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 49 Asia Pacific mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 50 China mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 51 Japan mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 52 India mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 53 Australia & New Zealand mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 54 South Korea mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 55 Central & South America mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 56 Brazil mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 57 Middle East & Africa mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 58 South Africa mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 59 Key company categorization
• Fig. 60 Company market share analysis, 2023
• Fig. 61 Strategic framework of mushroom drinks market

Mushroom Drinks Market Growth Trends

The global mushroom drinks market size is estimated to reach USD 5.78 billion in 2030 and is projected to grow at a CAGR of 6.7% from 2024 to 2030, according to a new report by Grand View Research. As more people become aware of the importance of a balanced diet and the role of nutrition in overall well-being, there is a growing demand for functional beverages that offer health benefits beyond basic hydration. Mushroom drinks, known for their adaptogenic properties and potential health benefits, have become a popular choice among consumers seeking natural ways to support their immune systems, reduce stress, and enhance cognitive function.

The health benefits offered by medicinal mushrooms have played a crucial role in driving the market growth. Mushrooms such as reishi, chaga, lion's mane, and cordyceps are rich in bioactive compounds, including polysaccharides, beta-glucans, and antioxidants, which are believed to have various health benefits, such as boosting the immune system, reducing inflammation, and enhancing mental clarity. For example, the lion's mane is known for its potential to support cognitive function and nerve health, making it popular among consumers looking to improve memory and focus.

As more consumers become educated about these benefits through social media, wellness blogs, and health influencers, the demand for mushroom-infused beverages has surged. Brands are capitalizing on this trend by highlighting the specific health benefits of the mushrooms used in their products. This makes it easier for consumers to choose beverages that align with their health goals, driving the overall sales of mushroom drinks during the forecast period.

Furthermore, the rise of plant-based and vegan diets has also contributed to the growth of the market. As more consumers seek alternatives to animal-based products, plant-based beverages have gained popularity as a healthier and more sustainable option. Mushroom drinks, which are naturally plant-based, align perfectly with this trend, offering consumers a nutritious and eco-friendly beverage choice.

Moreover, mushrooms' versatility as an ingredient has allowed manufacturers to create a wide range of vegan-friendly beverages that cater to different dietary needs and preferences. For example, mushroom-based coffee substitutes are popular among those looking to reduce their caffeine intake, while mushroom elixirs are favored by consumers seeking natural remedies for stress and anxiety.

Product innovation has been a key driver of the mushroom drinks industry, with manufacturers continuously developing new and unique products to cater to diverse consumer preferences. Initially, mushroom drinks were limited to a few niche products, such as mushroom coffee and tea. However, the market has expanded significantly, with a wide range of products now available, including mushroom lattes, hot chocolates, smoothies, and even ready-to-drink (RTD) beverages.

Mushroom Drinks Market Report Highlights:

• Asia Pacific is expected to grow with a CAGR of 7.6% over the forecast period from 2024 to 2030. As Western wellness practices and products gain popularity, there is a growing interest in incorporating functional ingredients like mushrooms into daily diets, driving the growth and sales of the market in the region during the forecast period.
• Mushroom teas are expected to grow at a CAGR of 9.6% from 2024 to 2030. The market trend toward herbal and functional teas has significantly benefited mushroom tea. Consumers are increasingly seeking out teas that offer health benefits beyond basic hydration, including those with adaptogenic, detoxifying, or immune-boosting properties. Mushroom tea, with its functional benefits, fits well into this trend.
• The powdered form accounted for a revenue share of 85.22% in 2023. Powdered mushroom drinks offer unparalleled versatility, as they can be easily mixed into a variety of beverages, including smoothies, coffee, tea, and even water. This flexibility allows consumers to customize their intake of medicinal mushrooms according to their preferences and health goals.
• Sales through online channels are expected to grow at a CAGR of 8.3% from 2024 to 2030. The convenience of shopping from home, access to a wider range of products, and the ability to compare prices across different retailers are some of the key reasons for the growing popularity of online sales.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Product Outlook
• 2.3. Form Outlook
• 2.4. Distribution Channel Outlook
• 2.5. Competitive Landscape Outlook

Chapter 3. Mushroom Drinks Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Mushroom Market Size, 2018 - 2030 (USD Million)
  • 3.1.2. Mushroom Drinks Market Size, 2018 - 2030 (USD Million)
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Mushroom Type Outlooks
  • 3.3.2. Manufacturing and Technology Trends
  • 3.3.3. Sales/ Retail Channel Analysis
  • 3.3.4. Profit Margin Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis - Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Mushroom Drinks Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Influencing Buying Behavior
• 4.4. Consumer Service Adoption Trends
• 4.5. Key Observations & Findings

Chapter 5. Mushroom Drinks Market: Product Estimates & Trend Analysis

• 5.1. Mushroom Drinks Market, by Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
  • 5.3.1. Mushroom Coffee
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. Mushroom Tea
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.3. Mushroom Elixirs
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.4. Others
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Mushroom Drinks Market: Form Estimates & Trend Analysis

• 6.1. Mushroom Drinks Market, by Form: Key Takeaways
• 6.2. Form Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by Form, 2018 - 2030 (USD Million)
  • 6.3.1. Liquid
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Powder
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Mushroom Drinks Market: Distribution Channel Estimates & Trend Analysis

• 7.1. Mushroom Drinks Market, by Distribution Channel: Key Takeaways
• 7.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
  • 7.3.1. Hypermarkets & Supermarkets
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.2. Convenience Stores
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.3. Specialty Stores
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.4. Online
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.5. Others
    • 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Mushroom Drinks Market: Regional Estimates & Trend Analysis

• 8.1. Mushroom Drinks Market: Regional Outlook
• 8.2. Regional Movement Analysis & Market Share, 2023 & 2030
• 8.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
  • 8.3.1. North America
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics
      • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.2. Europe
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2.2. Germany
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2.3. UK
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2.5. Italy
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2.6. Spain
      • 8.3.2.6.1. Key country dynamics
      • 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.3. Asia Pacific
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.3. Japan
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.4. India
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.5. Australia & New Zealand
      • 8.3.3.5.1. Key country dynamics
      • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.6. South Korea
      • 8.3.3.6.1. Key country dynamics
      • 8.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.4. Central & South America
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.5. Middle East & Africa
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.5.2. South Africa
      • 8.3.5.2.1. Key country dynamics

Chapter 9. Competitive Analysis

• 9.1. Recent Developments & Impact Analysis, by Key Market Participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Product Benchmarking
• 9.6. Company Market Share Analysis, 2023 (%)
• 9.7. Company Heat Map Analysis
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. Four Sigmatic Foods, Inc.
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Product Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. MUD\WTR, Inc.
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Product Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Laird Superfood, Inc.
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Product Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. Odyssey Wellness LLC
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Product Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. Peak State Coffee, Inc.
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Product Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. Tamim Teas Company
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Product Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. RYZE Superfoods, LLC
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Product Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. Mushroom Cups International
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Product Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. Real Mushrooms
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Product Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. Laird Superfood, Inc.
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Product Portfolios
    • 9.9.10.4. Strategic Initiatives
  • 9.9.11. NeuRoast Company
    • 9.9.11.1. Company Overview
    • 9.9.11.2. Financial Performance
    • 9.9.11.3. Product Portfolios
    • 9.9.11.4. Strategic Initiatives
  • 9.9.12. La Republica Superfoods
    • 9.9.12.1. Company Overview
    • 9.9.12.2. Financial Performance
    • 9.9.12.3. Product Portfolios
    • 9.9.12.4. Strategic Initiatives