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麦芽飲料の市場規模、シェア、動向分析レポート：製品別、流通チャネル別、地域別、セグメント予測、2024年～2030年

Malt Beverages Market Size, Share & Trends Analysis Report By Product (Alcoholic Malt Beverages, Non-Alcoholic Malt Beverages), By Distribution Channel (On-Trade, Off-Trade), By Region, And Segment Forecasts, 2024 - 2030

出版日: 2024年08月05日
発行: Grand View Research
ページ情報: 英文 100 Pages
納期: 2～10営業日

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概要

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麦芽飲料市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界の麦芽飲料の市場規模は2030年までに1兆3,006億米ドルに達し、2024年から2030年までのCAGRは7.9%で成長すると予測されています。

1990年代以降、フレーバー麦芽飲料（FMB）は、従来のビールやスピリッツに代わる、より甘く親しみやすい代替品を作るためにニュートラル・モルト・ベース（NMB）の概念を導入したMike's Hard LemonadeやZimaのような先駆者から大きく進化してきました。この革新は、消費者を魅了し続けるダイナミックで多様なカテゴリーの成長につながった。このカテゴリーには現在、伝統的なビール、ハードセルツァー、ハードティー、ハードソーダ、レディ・トゥ・ドリンク（RTD）カクテルなど、さまざまなタイプの麦芽飲料があり、それぞれが幅広い嗜好に応えるユニークな風味を提供しています。この多様性が、幅広い人々の間でFMBの関連性と人気を維持する上で重要な役割を果たしています。

FMBの需要を押し上げている主な動向のひとつは、より健康的な素材や低カロリーの選択肢に対する消費者の嗜好の高まりです。例えばハードセルツァーは、「ベター・フォー・ユー」製品としてマーケティングを行い、従来のビールに比べて低カロリー・低炭水化物であることを強調することで、絶大な人気を得ています。より健康的な代替品へのこのシフトは、飲料業界に影響を及ぼしているより広範な健康・ウェルネス動向を反映しています。さらに、RTDカクテルやその他のFMBの利便性は、現代の消費者のペースの速いライフスタイルに適しており、大がかりな準備をすることなく、風味豊かなアルコール飲料を素早く簡単に楽しむことができます。

世界のビール市場は力強い成長を遂げており、ミレニアル世代とZ世代が牽引するクラフトビールの人気は著しく高まっています。この動向は麦芽飲料にも良い兆しを見せており、ユニークで高品質な地元産の選択肢を求める需要が高まっています。大手ビールメーカーは、戦略的買収を通じてポートフォリオを拡大し、進化する消費者の嗜好に対応しています。多様性と品質を重視するクラフトビールムーブメントは、今後数年間、麦芽飲料の需要全体を押し上げると予想されます。

ノンアルコールビールの人気の高まりは、麦芽飲料市場に大きな成長機会をもたらします。より多くの消費者が健康的なライフスタイルと「しらふの好奇心」運動を受け入れる中、クラフトビールメーカーとマクロビールメーカーの両方がノンアルコール製品の提供を拡大しています。この変化は、アルコールなしでビールの社交体験を求める消費者に応える、多様で高品質な麦芽飲料に対する需要の高まりを反映しています。ノンアルコールビールの人気の高まりは、麦芽飲料市場に新たな機会をもたらしています。ブルームーンのモルソン・クアーズ、ギネスのディアジオ、コロナのコンステレーション・ブランズ、ハイネケン、バド・ゼロのABインベヴといった有力企業がこの分野に参入し、市場の力強い変化を示しています。米国のノンアルコールカテゴリーのブランド数は約150に達しており、その強固な足場と拡大を反映しています。

2024年7月、米国の注目すべきノンアルコールビール醸造所であるアスレチック・ブリューイング・カンパニーは、世界有数の成長投資家であるジェネラル・アトランティックと複数の既存投資家が主導するエクイティファイナンスラウンドで5,000万米ドルを確保しました。アスレチック社は、この新たな資金を活用して、米国で3つ目の醸造施設を取得し、世界中の小売店におけるノンアルコールビールのプレゼンスを拡大するなど、長期的な持続的成長を促進する意向です。

麦芽飲料市場レポートハイライト

2023年の市場ではアルコール性麦芽飲料が大きなシェアを占めています。ビール業界におけるプレミアム化の一貫した動向により、これらの需要が高まっており、消費者はより高級で限定発売の製品への買い替えを望んでいます。このようなプレミアム製品への投資意欲と、RTD消費者の手頃な価格のライトビールへの回帰が相まって、麦芽飲料の人気が高まっています。
ノンアルコール麦芽飲料の需要は、プレミアム・ノンアルコール・オプションを導入するビールメーカーが増えるにつれて、2024年から2030年にかけて急速に拡大すると予想されます。こうした飲料、特に高価格帯の飲料に対する消費者の関心の高まりが、この動向を後押ししています。
ハードセルツァーの市場は、2024年から2030年にかけて急速に拡大すると予想されます。これは、低アルコールで低カロリーの爽快な飲料を求める健康志向の消費者にアピールするためです。さらに、性別にとらわれない幅広いマーケティング戦略と、ウェルネス動向やライフスタイル体験との合致が、この製品の人気を後押ししています。
パブ、バー、レストランを含むこのチャネルは、消費者が責任を持って飲料を楽しむことができる社会的環境を提供し、コミュニティ意識を育み、ビール消費の文化的経験を高めるという点で重要です。
アジア太平洋の麦芽飲料市場は、2024年から2030年にかけて急成長が見込まれます。これは、特に若い消費者の間でプレミアムビールや輸入ビールの人気が高まっているためです。この動向は、多様でニッチな風味への関心が高まっていることに起因しており、世界のビールメーカーはこの地域の進化する嗜好を利用するためにプレゼンスを拡大しています。

市場イントロダクション
業界バリューチェーン分析
- 原材料の動向と展望
- 小売/販売チャネル分析
市場力学
- 市場促進要因分析
- 市場抑制要因分析
- 市場機会
- 市場の課題
業界分析ツール
- ポーターのファイブフォース分析
市場参入戦略

第4章麦芽飲料市場：消費者行動分析

人口統計分析
消費者の動向と嗜好
購買行動に影響を与える要因
消費者向けサービス導入動向
主な観察と発見

第5章麦芽飲料市場：製品別推定・動向分析

麦芽飲料市場、製品別：主なポイント
製品変動分析と市場シェア、2023年と2030年
製品別、2018年-2030年

第6章麦芽飲料市場：流通チャネル別推定・動向分析

麦芽飲料市場、流通チャネル別：主なポイント
流通チャネル変動分析と市場シェア、2023年と2030年
流通チャネル別、2018年-2030年

第7章麦芽飲料市場：地域別推定・動向分析

麦芽飲料市場：地域別展望
地域マーケットプレイス：重要なポイント
地域別、2018年-2030年
- 北米
- 欧州
- アジア太平洋
- 中南米
- 中東・アフリカ

第8章麦芽飲料市場：競合分析

主要市場参入企業による最近の動向と影響分析
企業分類
参入企業の概要
財務実績
製品ベンチマーク
企業市場シェア分析、2023年（％）
企業ヒートマップ分析、2023年
戦略マッピング
企業プロファイル
- The Boston Beer Company, Inc.
- Anheuser-Busch InBev
- Heineken NV
- Carlsberg Group
- Molson Coors Beverage Company
- Diageo plc
- Kirin Holdings Company, Limited
- Asahi Group Holdings, Ltd.
- BrewDog plc
- Constellation Brands, Inc.

図表

List of Tables

Table 1 Malt beverages market: Key market driver analysis
Table 2 Malt beverages market: Key market restraint analysis
Table 3 Malt beverages market estimates & forecast, 2018 - 2030 by product (USD Billion)
Table 4 Alcoholic malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 5 Beer market estimates and forecast, 2018 - 2030 (USD Billion)
Table 6 Ale market estimates and forecast, 2018 - 2030 (USD Billion)
Table 7 Lager market estimates and forecast, 2018 - 2030 (USD Billion)
Table 8 Stout market estimates and forecast, 2018 - 2030 (USD Billion)
Table 9 Others beer market estimates and forecast, 2018 - 2030 (USD Billion)
Table 10 Flavored alcoholic malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 11 Hard seltzers market estimates and forecast, 2018 - 2030 (USD Billion)
Table 12 Malt-based cocktails market estimates and forecast, 2018 - 2030 (USD Billion)
Table 13 Hard tea market estimates and forecast, 2018 - 2030 (USD Billion)
Table 14 RTD malt drinks market estimates and forecast, 2018 - 2030 (USD Billion)
Table 15 Non-alcoholic malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 16 Non-alcoholic beer market estimates and forecast, 2018 - 2030 (USD Billion)
Table 17 Flavored non-alcoholic malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 18 Malt beverages market estimates & forecast, 2018 - 2030 by distribution channel (USD Billion)
Table 19 Malt beverages market through on-trade estimates & forecasts, 2017 - 2030 (USD Billion)
Table 20 Malt beverages market through off-trade estimates & forecasts, 2017 - 2030 (USD Billion)
Table 21 Malt beverages market through liquor stores estimates & forecasts, 2017 - 2030 (USD Billion)
Table 22 Malt beverages market through hypermarkets & supermarkets estimates & forecasts, 2017 - 2030 (USD Billion)
Table 23 Malt beverages market through online channel estimates & forecasts, 2017 - 2030 (USD Billion)
Table 24 Malt beverages market through other off-trade channels estimates & forecasts, 2017 - 2030 (USD Billion)
Table 25 Malt beverages market estimates & forecast, 2018 - 2030 by region (USD Billion)
Table 26 North America malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 27 North America malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 28 North America malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 29 U.S macro-economic outlay
Table 30 U.S malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 31 U.S malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 32 U.S malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 33 Canada macro-economic outlay
Table 34 Canada malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 35 Canada malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 36 Canada malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 37 Mexico macro-economic outlay
Table 38 Mexico malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 39 Mexico malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 40 Mexico malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 41 Europe malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 42 Europe malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 43 Europe malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 44 UK macro-economic outlay
Table 45 UK malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 46 UK malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 47 UK malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 48 Germany macro-economic outlay
Table 49 Germany malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 50 Germany malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 51 Germany malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 52 France macro-economic outlay
Table 53 France malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 54 France malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 55 France malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 56 Italy macro-economic outlay
Table 57 Italy malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 58 Italy malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 59 Italy malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 60 Spain macro-economic outlay
Table 61 Spain malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 62 Spain malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 63 Spain malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 64 Asia Pacific malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 65 Asia Pacific malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 66 China macro-economic outlay
Table 67 China malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 68 China malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 69 China malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 70 India macro-economic outlay
Table 71 India malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 72 India malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 73 India malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 74 Japan macro-economic outlay
Table 75 Japan malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 76 Japan malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 77 Japan malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 78 Australia macro-economic outlay
Table 79 Australia malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 80 Australia malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 81 Australia malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 82 Central & South America malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 83 Central & South America malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 84 Central & South America malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 85 Brazil macro-economic outlay
Table 86 Brazil malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 87 Brazil malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 88 Brazil malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 89 Argentina macro-economic outlay
Table 90 Argentina malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 91 Argentina malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 92 Argentina malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 93 Middle East & Africa malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 94 Middle East & Africa malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 95 Middle East & Africa malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 96 South Africa macro-economic outlay
Table 97 South Africa malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Table 98 South Africa malt beverages market revenue estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 99 South Africa malt beverages market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 100 Recent developments & impact analysis, by key market participants
Table 101 Company market share, 2023 (%)
Table 102 Company heat map analysis, 2023
Table 103 Companies implementing key strategies

List of Figures

Figure 1 Malt beverages market segmentation
Figure 2 Information procurement
Figure 3 Primary research pattern
Figure 4 Primary research approaches
Figure 5 Primary research process
Figure 6 Market snapshot
Figure 7 Segment snapshot
Figure 8 Regional snapshot
Figure 9 Competitive landscape Snapshot
Figure 10 Parent industry and malt beverages market size, 2023 (USD Billion)
Figure 11 Malt beverages market: Value chain analysis
Figure 12 Malt beverages market: Dynamics
Figure 13 Malt beverages market: Porter's five forces analysis
Figure 14 Malt beverages market, by product: Key takeaways
Figure 15 Malt beverages market: Product movement analysis, 2023 & 2030 (%)
Figure 16 Alcoholic malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Figure 17 Beer market estimates and forecast, 2018 - 2030 (USD Billion)
Figure 18 Ale market estimates and forecast, 2018 - 2030 (USD Billion)
Figure 19 Lager market estimates and forecast, 2018 - 2030 (USD Billion)
Figure 20 Stout market estimates and forecast, 2018 - 2030 (USD Billion)
Figure 21 Others beer market estimates and forecast, 2018 - 2030 (USD Billion)
Figure 22 Flavored alcoholic malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Figure 23 Hard seltzers market estimates and forecast, 2018 - 2030 (USD Billion)
Figure 24 Malt-based cocktails market estimates and forecast, 2018 - 2030 (USD Billion)
Figure 25 Hard tea market estimates and forecast, 2018 - 2030 (USD Billion)
Figure 26 RTD malt drinks market estimates and forecast, 2018 - 2030 (USD Billion)
Figure 27 Non-alcoholic malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Figure 28 Non-alcoholic beer market estimates and forecast, 2018 - 2030 (USD Billion)
Figure 29 Flavored non-alcoholic malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
Figure 30 Malt beverages market, by distribution channel: Key takeaways
Figure 31 Malt beverages market: Distribution channel movement analysis, 2023 & 2030 (%)
Figure 32 Malt beverages market through on-trade estimates & forecasts, 2017 - 2030 (USD Billion)
Figure 33 Malt beverages market through off-trade estimates & forecasts, 2017 - 2030 (USD Billion)
Figure 34 Malt beverages market through liquor stores estimates & forecasts, 2017 - 2030 (USD Billion)
Figure 35 Malt beverages market through hypermarkets & supermarkets estimates & forecasts, 2017 - 2030 (USD Billion)
Figure 36 Malt beverages market through online channel estimates & forecasts, 2017 - 2030 (USD Billion)
Figure 37 Malt beverages market through other off-trade channels estimates & forecasts, 2017 - 2030 (USD Billion)
Figure 38 Malt beverages market: Regional outlook, 2023 & 2030 (USD Billion)
Figure 39 Regional marketplace: Key takeaways
Figure 40 North America malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 41 U.S malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 42 Canada malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 43 Mexico malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 44 Europe malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 45 UK malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 46 Germany malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 47 France malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 48 Italy malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 49 Spain malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 50 Asia Pacific malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 51 China malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 52 Japan malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 53 India malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 54 Australia malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 55 Central and South America malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 56 Brazil malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 57 Argentina malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 58 Middle East and Africa malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 59 South Africa malt beverages market estimates & forecast, 2018 - 2030 (USD Billion)
Figure 60 Key company categorization
Figure 61 Company market share analysis, 2023
Figure 62 Strategic framework of malt beverages market

Product Code: GVR-4-68040-397-1

Malt Beverages Market Growth & Trends:

The global malt beverages market size is expected to reach USD 1,300.60 billion by 2030, growing at a CAGR of 7.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. Since the 1990s, flavored malt beverages (FMBs) have evolved significantly from pioneers like Mike's Hard Lemonade and Zima, which introduced the concept of neutral malt base (NMB) to create a sweeter and more approachable alternative to traditional beer and spirits. This innovation has led to the growth of a dynamic and diverse category that continues to captivate consumers. The category now includes various types of malt beverages such as traditional beer, hard seltzers, hard teas, hard sodas, and ready-to-drink (RTD) cocktails, each offering unique flavor profiles that cater to a wide range of preferences. This variety has played a crucial role in maintaining the relevance and popularity of FMBs among a broad audience.

One of the key trends propelling the demand for FMBs is the growing consumer preference for healthier ingredients and lower-calorie options. Hard seltzers, for instance, have gained immense popularity by marketing themselves as "Better For You" products, often highlighting their lower calorie and carbohydrate content compared to traditional beers. This shift towards healthier alternatives is reflective of broader health and wellness trends influencing the beverage industry. Additionally, the convenience factor of RTD cocktails and other FMBs aligns well with the modern consumer's fast-paced lifestyle, offering a quick and easy way to enjoy a flavorful alcoholic beverage without the need for extensive preparation.

The global beer market is experiencing robust growth, with a significant surge in the popularity of craft beer, driven by millennials and Gen Z. Independent breweries are leading innovation, offering diverse flavors and styles. This trend bodes well for malt beverages, as the demand for unique, high-quality, and locally crafted options rises. Large beer manufacturers are expanding their portfolios through strategic acquisitions, catering to evolving consumer preferences. The craft beer movement's emphasis on variety and quality is expected to bolster the overall demand for malt beverages in the coming years.

The rising popularity of non-alcoholic beer presents a significant growth opportunity for the malt beverages market. As more consumers embrace healthier lifestyles and the "sober curious" movement, both craft and macro-breweries are expanding their non-alcoholic offerings. This shift reflects an increasing demand for diverse, high-quality malt beverages that cater to those seeking the social experience of beer without alcohol. The growing popularity of non-alcoholic beer is opening new opportunities in the malt beverages market. Prominent players like Molson Coors with Blue Moon, Diageo with Guinness, Constellation Brands with Corona, Heineken, and AB InBev with Bud Zero are entering this segment , showcasing a strong market shift. The category in the U.S. now has around 150 non-alcoholic U.S. brands, reflecting its solid footing and expansion.

In July 2024, Athletic Brewing Company, a notable non-alcoholic brewery in the U.S., secured USD 50 million in an equity financing round spearheaded by General Atlantic, a top global growth investor, along with several existing investors. Athletic intends to utilize the new funds to foster sustained long-term growth, which includes acquiring a third brewing facility in the U.S. and expanding its non-alcoholic beer presence in retailers worldwide.

Malt Beverages Market Report Highlights:

Alcoholic malt beverages accounted for a significant share of the market in 2023. These are in demand due to the consistent trend of premiumization within the beer industry, where consumers are willing to trade up for higher-end, limited-release products. This willingness to invest in premium offerings, combined with a shift back towards affordable light beers from RTD consumers, is bolstering the popularity of malt beverages.
Demand for non-alcoholic malt beverages is expected to grow rapidly from 2024 to 2030 as more breweries introduce premium no-alcohol options. Growing consumer interest in these beverages, particularly at higher price points, drives this trend.
The market for hard seltzer is expected to rise rapidly from 2024 to 2030. This is due to its appeal to health-conscious consumers seeking low-calorie, refreshing beverages with a lower alcohol content. Additionally, the product's broad, gender-neutral marketing strategy and alignment with wellness trends and lifestyle experiences drive its popularity.
Sales of malt beverages through on-trade channels accounted for the majority of the market share in 2023.This channel, which includes pubs, bars, and restaurants, is significant because it provides a social environment where consumers can enjoy drinks responsibly, fostering a sense of community and enhancing the cultural experience of beer consumption.
The Asia Pacific malt beverages market is expected to grow rapidly from 2024 to 2030. This is due to the growing popularity of premium and imported beers, especially among younger consumers. This trend is driven by an increasing interest in diverse and niche flavors, with global brewers expanding their presence to capitalize on the region's evolving tastes.

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
2.5. Competitive Landscape Snapshot

Chapter 3. Malt Beverages Market Variables and Trends

3.1. Market Introduction
3.2. Industry Value Chain Analysis
- 3.2.1. Raw Material Trends & Outlook
- 3.2.2. Retail/Sales Channel Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Malt Beverages Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings

Chapter 5. Malt Beverages Market: Product Estimates & Trend Analysis

5.1. Malt Beverages Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2023 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Billion)
- 5.3.1. Alcoholic Malt Beverages
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 5.3.1.1.1. Beer market estimates and forecast, 2018 - 2030 (USD Billion)
      - 5.3.1.1.1.1. Ale market estimates and forecast, 2018 - 2030 (USD Billion)
      - 5.3.1.1.1.2. Lager market estimates and forecast, 2018 - 2030 (USD Billion)
      - 5.3.1.1.1.3. Stout market estimates and forecast, 2018 - 2030 (USD Billion)
      - 5.3.1.1.1.4. Others beer market estimates and forecast, 2018 - 2030 (USD Billion)
    - 5.3.1.1.2. Flavored alcoholic malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)
      - 5.3.1.1.2.1. Hard seltzers market estimates and forecast, 2018 - 2030 (USD Billion)
      - 5.3.1.1.2.2. Malt-based cocktails market estimates and forecast, 2018 - 2030 (USD Billion)
      - 5.3.1.1.2.3. Hard tea market estimates and forecast, 2018 - 2030 (USD Billion)
      - 5.3.1.1.2.4. RTS malt drinks market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.2. Non-Alcoholic Malt Beverages
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 5.3.2.1.1. Non-alcoholic beer market estimates and forecast, 2018 - 2030 (USD Billion)
    - 5.3.2.1.2. Flavored non-alcoholic malt beverages market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Malt Beverages Market: Distribution Channel Estimates & Trend Analysis

6.1. Malt Beverages Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
- 6.3.1. On-Trade
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2. Off-Trade
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    - 6.3.2.1.1. Liquor Stores market estimates and forecast, 2018 - 2030 (USD Billion)
    - 6.3.2.1.2. Hypermarkets/Supermarkets market estimates and forecast, 2018 - 2030 (USD Billion)
    - 6.3.2.1.3. Online market estimates and forecast, 2018 - 2030 (USD Billion)
    - 6.3.2.1.4. Others market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Malt Beverages Market: Regional Estimates & Trend Analysis

7.1. Malt Beverages Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Billion)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.3.3. Japan
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.3.4. India
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.3.5. Australia
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.4. Central & South America
  - 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key country dynamics
    - 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.4.3. Argentina
    - 7.3.4.3.1. Key country dynamics
    - 7.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.5.2. South Africa
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Malt Beverages Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2023 (%)
8.7. Company Heat Map Analysis, 2023
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. The Boston Beer Company, Inc.
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Anheuser-Busch InBev
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Heineken N.V.
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Carlsberg Group
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Molson Coors Beverage Company
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Diageo plc
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Kirin Holdings Company, Limited
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Asahi Group Holdings, Ltd.
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. BrewDog plc
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Constellation Brands, Inc.
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

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麦芽飲料

麦芽飲料の市場規模、シェア、動向分析レポート：製品別、流通チャネル別、地域別、セグメント予測、2024年～2030年

Malt Beverages Market Size, Share & Trends Analysis Report By Product (Alcoholic Malt Beverages, Non-Alcoholic Malt Beverages), By Distribution Channel (On-Trade, Off-Trade), By Region, And Segment Forecasts, 2024 - 2030

麦芽飲料市場の成長と動向：

麦芽飲料市場レポートハイライト

目次

第1章調査手法と範囲

第2章エグゼクティブサマリー

第3章麦芽飲料市場の変数と動向

第4章麦芽飲料市場：消費者行動分析

第5章麦芽飲料市場：製品別推定・動向分析

第6章麦芽飲料市場：流通チャネル別推定・動向分析

第7章麦芽飲料市場：地域別推定・動向分析

第8章麦芽飲料市場：競合分析

List of Tables

List of Figures

Malt Beverages Market Growth & Trends:

Malt Beverages Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Malt Beverages Market Variables and Trends

Chapter 4. Malt Beverages Market: Consumer Behavior Analysis

Chapter 5. Malt Beverages Market: Product Estimates & Trend Analysis

Chapter 6. Malt Beverages Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Malt Beverages Market: Regional Estimates & Trend Analysis

Chapter 8. Malt Beverages Market: Competitive Analysis

麦芽飲料の市場規模、シェア、動向分析レポート：製品別、流通チャネル別、地域別、セグメント予測、2024年～2030年

Malt Beverages Market Size, Share & Trends Analysis Report By Product (Alcoholic Malt Beverages, Non-Alcoholic Malt Beverages), By Distribution Channel (On-Trade, Off-Trade), By Region, And Segment Forecasts, 2024 - 2030

麦芽飲料市場の成長と動向：

麦芽飲料市場レポートハイライト

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 麦芽飲料市場の変数と動向

第4章 麦芽飲料市場： 消費者行動分析

第5章 麦芽飲料市場：製品別推定・動向分析

第6章 麦芽飲料市場：流通チャネル別推定・動向分析

第7章 麦芽飲料市場：地域別推定・動向分析

第8章 麦芽飲料市場： 競合分析

List of Tables

List of Figures

Malt Beverages Market Growth & Trends:

Malt Beverages Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Malt Beverages Market Variables and Trends

Chapter 4. Malt Beverages Market: Consumer Behavior Analysis

Chapter 5. Malt Beverages Market: Product Estimates & Trend Analysis

Chapter 6. Malt Beverages Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Malt Beverages Market: Regional Estimates & Trend Analysis

Chapter 8. Malt Beverages Market: Competitive Analysis

第1章調査手法と範囲

第2章エグゼクティブサマリー

第3章麦芽飲料市場の変数と動向

第4章麦芽飲料市場：消費者行動分析

第5章麦芽飲料市場：製品別推定・動向分析

第6章麦芽飲料市場：流通チャネル別推定・動向分析

第7章麦芽飲料市場：地域別推定・動向分析

第8章麦芽飲料市場：競合分析