プロテインパフの市場規模、シェア、動向分析レポート：供給源別、パッケージ別、流通チャネル別、地域別、セグメント予測、2024年～2030年

プロテインパフ市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のプロテインパフ市場規模は2030年に5億5,258万米ドルに達すると予測され、2024年から2030年にかけてCAGR 8.2％で成長すると予測されています。

プロテインパフは、便利で持ち運び可能なタンパク質摂取方法を提供し、時間に追われる人々にとって理想的な選択肢となります。さらに、植物ベースの食事の人気の高まりは、エンドウ豆タンパク質や玄米タンパク質などの代替ソースから作られたプロテインパフの需要を促進しています。さらに、消費者はますます健康とウェルネスを優先するようになっており、高タンパク質含有で便利かつ栄養価の高いスナックを求めるようになっています。この動向に拍車をかけているのが、筋肉増強、満腹感、健康全般に対するタンパク質の利点に対する意識の高まりです。

メーカーは、グルテンフリー、ビーガン、ケトフレンドリー、砂糖不使用のプロテインパフを開発し、特定の食事制限や嗜好を持つ消費者の増加に対応しています。このように包括性に焦点を当てることで、より幅広い消費者がプロテインパフのメリットを享受できるようになっています。さらに、プロテインパフ市場では、タンパク質だけでなくその他の健康特典を提供する機能性プロテインパフへの関心が高まっています。これらの製品には、コラーゲン、プロバイオティクス、アダプトゲンなどの成分が含まれている場合があり、総合的な健康増進や特定の健康懸念への対処を求める消費者に対応しています。

動物性タンパク質パフ・セグメントは、2023年の世界市場で大きなシェアを占めています。このセグメントは一般的に、動物由来のタンパク質源の味と栄養プロファイルを好む消費者に対応しています。動物由来のソースセグメントは、筋肉の成長と修復に不可欠な高タンパク質含有量と必須アミノ酸を含む豊富な栄養価が特徴です。さらに、動物由来のプロテインパフは満腹感をもたらし、食欲減退や食欲抑制につながります。同分野は、乳清、カゼイン、濃縮乳タンパク質、卵白を含む幅広いタンパク質源を誇り、それぞれが独自の栄養メリットを提供し、多様な食生活の嗜好に対応しています。

2023年の世界市場では、マルチサーブバッグ部門が大きなシェアを占めています。マルチサーブバッグは、一般的に多量の製品が入っており、家庭、家族、大量購入に理想的です。マルチサーブバッグの利便性と価値提案は、お気に入りのプロテイン・スナックをストックする費用対効果の高い方法を求める消費者にアピールします。さらに、マルチサーブバッグは、ピクニック、パーティー、スポーツイベントなど、グループでの利用が多いです。包装サイズが大きいため、分け合いやすく、分量をコントロールしやすいため、社交的な集まりで人気のある選択肢となっています。ヘルシー志向の高まりと携帯用スナックの人気の高まりが、世界市場におけるマルチサーブバッグ・セグメントの成長をさらに後押ししています。

スーパーマーケット＆ハイパーマーケット部門は2023年に市場の主要シェアを占めました。スーパーマーケット＆ハイパーマーケットは、プロテインパフの消費を促進する利便性の要素を活用する戦略的な位置にあります。消費者は、身近な食料品店内に理想的に配置され、素早く簡単に消費できる外出先でのスナックオプションをますます求めるようになっています。グラノーラバーやトレイルミックスのような他のヘルシーなスナックと並んで、プロテインパフのブランドがスナックの通路で存在感を増していることは、この利便性の魅力をさらに強調しています。こうしたアクセスの良さは、スーパーマーケットやハイパーマーケットでヘルシーな間食への注目が高まっていることと相まって、プロテインパフ・ブランドが多くの消費者に受け入れられる強固なプラットフォームを提供しています。

2023年の市場シェアは北米が最大でした。同地域の消費者の食生活に対する意識は高まっており、フィットネス目標をサポートし、1日を通してエネルギーレベルを維持するために高タンパク質スナックを積極的に求めるようになっています。このため、プロテインパフに対する需要は大きく、小売業者は風味、食感、栄養プロファイルなど、さまざまな嗜好に対応する多種多様なオプションを在庫しています。さらに、同地域では植物性タンパク質源の人気が急上昇しており、エンドウ豆タンパク質、大豆タンパク質、米タンパク質などの原料を使用したプロテインパフの開発が推進され、倫理的で持続可能な選択肢を求める消費者にアピールしています。

世界市場の主要企業は、Hormel Foods Corporation、Quest Nutrition, LLC、Taali Foods India、Twin Peaks Ingredients、Hippeas, Inc.、Muscle Nation、In Good Hands、The Hershey Company、G Fuel、Come Ready Foods LLCなどです。これらの企業は、市場シェアを拡大するために、新製品の発売、パートナーシップ、M&A、世界展開など、さまざまな手段を講じています。これらの企業は強力なオンライン販売チャネルを構築し、従来の小売チャネルをバイパスして消費者に直接販売しています。

プロテインパフ市場レポートハイライト

• ソース別では、植物由来セグメントが予測期間中に大幅なCAGRで成長すると推定されます。メーカー各社は、特定のニーズや嗜好に応える革新的な製品を開発することで、植物由来のプロテインパフの需要拡大に対応しています。チアシード、キヌア、ヘンプのような多様な植物性タンパク質源を使用し、サクサクしたパフ、噛みごたえのあるバー、さらにはタンパク質入りスナックのような新しい食感や形態を探求し、ユニークな風味プロファイルを作り出すことに焦点を当てています。
• パッケージングに基づくと、シングルサーブ・パックのセグメントは、外出先でのスナッキングの人気の高まりと、ポーションコントロールされたスナックに対する需要の高まりにより、推定・予測期間中に大幅なCAGRで成長すると予測されます。シングル・サーブ・パックは利便性、携帯性、ポーション・コントロールを提供するため、素早く満足のいくタンパク質の補給を求める多忙なライフスタイルの消費者にとって理想的です。
• 流通チャネル別では、オンライン・セグメントが予測期間中に大幅なCAGRで成長すると推定されます。eコマース・プラットフォームは比類のない利便性を提供し、消費者は自宅にいながらにして膨大な数のブランドやフレーバーを閲覧・購入することができます。このアクセスのしやすさは、グルテンフリー、ケトフレンドリー、ビーガンオプションなど、特定の食事制限のある特殊なプロテインパフを求める健康志向の消費者にとって特に魅力的です。
• アジア太平洋地域は予測期間中にかなりのCAGRで成長すると予想されます。アジア太平洋地域の消費者は、持続可能性と動物福祉に対する懸念に後押しされて、植物由来のタンパク質源への関心を高めています。このため、大豆、エンドウ豆、米などの植物性原料から作られたプロテインパフの需要が増加しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 プロテインパフ市場の変数、動向、範囲

• 市場系統の見通し
• 業界バリューチェーン分析
  • 販売/小売チャネル分析
  • 利益率分析
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析- ポーターのファイブフォース分析
• 市場参入戦略

第4章 プロテインパフ市場：消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者製品の採用
• 観察と推奨事項

第5章 プロテインパフ市場：情報源の推定・動向分析

• プロテインパフ市場、ソース別：主なポイント
• ソース変動分析と市場シェア、2023年と2030年
• 情報源別、2018年-2030年

第6章 プロテインパフ市場：パッケージの推定・動向分析

• プロテインパフ市場、パッケージ別：主なポイント
• 包装変動分析と市場シェア、2023年と2030年
• パッケージ別、2018年-2030年
• シングルサーブパック
• マルチサーブバッグ
• バルク包装

第7章 プロテインパフ市場：流通チャネルの推定・動向分析

• プロテインパフ市場、流通チャネル別：主なポイント
• 流通チャネル変動分析と市場シェア、2023年と2030年
• 流通チャネル別、2018年-2030年
• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• オンライン
• その他

第8章 プロテインパフ市場：地域推定・動向分析

• プロテインパフ市場：地域別展望
• 地域マーケットプレイス：重要なポイント
• 地域別、2018年-2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第9章 競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Hormel Foods Corporation
  • Quest Nutrition, LLC
  • Taali Foods India
  • Twin Peaks Ingredients
  • Hippeas, Inc.
  • Muscle Nation
  • In Good Hands
  • The Hershey Company
  • G Fuel
  • Come Ready Foods LLC

List of Tables

• Table 1. Protein puffs market - Key market driver analysis
• Table 2. Protein puffs market - Key market restraint analysis
• Table 3. Animal-based protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 4. Plant-based protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 5. Protein puffs market estimates and forecast from mixed sources, 2018 - 2030 (USD Million)
• Table 6. Protein puffs market estimates and forecast from single-serve packs, 2018 - 2030 (USD Million)
• Table 7. Protein puffs market estimates and forecast from multi-serve bags, 2018 - 2030 (USD Million)
• Table 8. Protein puffs market estimates and forecast from bulk packaging, 2018 - 2030 (USD Million)
• Table 9. Protein puffs market estimates and forecast through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• Table 10. Protein puffs market estimates and forecast through convenience stores, 2018 - 2030 (USD Million)
• Table 11. Protein puffs market estimates and forecast through online channel, 2018 - 2030 (USD Million)
• Table 12. Protein puffs market estimates and forecast through other distribution channels, 2018 - 2030 (USD Million)
• Table 13. North America protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 14. North America protein puffs market estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 15. North America protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 16. North America protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 17. U.S. macro-economic outlay
• Table 18. U.S. protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 19. U.S. protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 20. U.S. protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 21. U.S. protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 22. Canada macro-economic outlay
• Table 23. Canada protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 24. Canada protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 25. Canada protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 26. Canada protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 27. Mexico macro-economic outlay
• Table 28. Mexico protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 29. Mexico protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 30. Mexico protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 31. Mexico protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 32. Europe protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 33. Europe protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 34. Europe protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 35. Germany macro-economic outlay
• Table 36. Germany protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 37. Germany protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 38. Germany protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 39. Germany protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 40. UK macro-economic outlay
• Table 41. UK protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 42. UK protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 43. UK protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 44. UK protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 45. France macro-economic outlay
• Table 46. France protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 47. France protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 48. France protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 49. France protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 50. Italy macro-economic outlay
• Table 51. Italy protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 52. Italy protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 53. Italy protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 54. Italy protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 55. Spain macro-economic outlay
• Table 56. Spain protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 57. Spain protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 58. Spain protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 59. Spain protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 60. Asia Pacific protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 61. Asia Pacific protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 62. Asia Pacific protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 63. Asia Pacific protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 64. China macro-economic outlay
• Table 65. China protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 66. China protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 67. China protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 68. China protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 69. India macro-economic outlay
• Table 70. India protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 71. India protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 72. India protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 73. India protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 74. Japan macro-economic outlay
• Table 75. Japan protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 76. Japan protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 77. Japan protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 78. Japan protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 79. Australia & New Zealand macro-economic outlay
• Table 80. Australia & New Zealand protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 81. Australia & New Zealand protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 82. Australia & New Zealand protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 83. Australia & New Zealand protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 84. South Korea macro-economic outlay
• Table 85. South Korea protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 86. South Korea protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 87. South Korea protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 88. South Korea protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 89. South & Central America protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 90. South & Central America protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 91. South & Central America protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 92. South & Central America protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 93. Brazil macro-economic outlay
• Table 94. Brazil protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 95. Brazil protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 96. Brazil protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 97. Brazil protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 98. Middle East & Africa protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 99. Middle East & Africa protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 100. Middle East & Africa protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 101. Middle East & Africa protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 102. South Africa macro-economic outlay
• Table 103. South Africa protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Table 104. South Africa protein puffs market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
• Table 105. South Africa protein puffs market estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 106. South Africa protein puffs market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)

List of Figures

• Fig. 1. Protein puffs market snapshot
• Fig. 2. Protein puffs market segmentation & scope
• Fig. 3. Protein puffs market value chain analysis
• Fig. 4. Protein puffs market dynamics
• Fig. 5. Protein puffs market Porter's Five Forces analysis
• Fig. 6. Animal-based protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 7. Plant-based protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 8. Protein puffs market estimates and forecast from mixed sources, 2018 - 2030 (USD Million)
• Fig. 9. Protein puffs market estimates and forecast from single-serve packs, 2018 - 2030 (USD Million)
• Fig. 10. Protein puffs market estimates and forecast from multi-serve bags, 2018 - 2030 (USD Million)
• Fig. 11. Protein puffs market estimates and forecast from bulk packaging, 2018 - 2030 (USD Million)
• Fig. 12. Protein puffs market estimates and forecast through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• Fig. 13. Protein puffs market estimates and forecast through convenience stores, 2018 - 2030 (USD Million)
• Fig. 14. Protein puffs market estimates and forecast through online channel, 2018 - 2030 (USD Million)
• Fig. 15. Protein puffs market estimates and forecast through other distribution channels, 2018 - 2030 (USD Million)
• Fig. 16. Protein puffs market: Regional movement analysis, 2023 & 2030 (%)
• Fig. 17. North America protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 18. U.S. protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 19. Canada protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 20. Mexico protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 21. Europe protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 22. Germany protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 23. UK protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 24. Spain protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 25. Italy protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 26. France protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 27. Asia Pacific protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 28. China protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 29. India protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 30. Japan protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 31. South Korea protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 32. Australia & New Zealand protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 33. Central & South America protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 34. Brazil protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 35. Middle East & Africa protein puffs market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 36. South Africa protein puffs market estimates and forecast, 2018 - 2030 (USD Million)

Protein Puffs Market Growth & Trends:

The global protein puffs market size was anticipated to reach USD 552.58 million in 2030 and is projected to grow at a CAGR of 8.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. Protein puffs offer a convenient and portable way to consume protein, making them an ideal option for time-pressed individuals. Moreover, the growing popularity of plant-based diets is fueling the demand for protein puffs made from alternative sources, such as pea protein and brown rice protein. Besides, consumers are increasingly prioritizing health and wellness, seeking convenient and nutritious snacks with high protein content. This trend is fueled by the growing awareness of the benefits of protein for muscle building, satiety, and overall health.

Manufacturers are developing protein puffs that are gluten-free, vegan, keto-friendly, and sugar-free, catering to the increasing number of consumers with specific dietary restrictions or preferences. This focus on inclusivity allows a broader spectrum of consumers to enjoy the benefits of protein puffs. In addition, the market is seeing a growing interest in functional protein puffs that offer additional health benefits beyond just protein. These products may contain ingredients like collagen, probiotics, or adaptogens, catering to consumers seeking to enhance their overall well-being and address specific health concerns.

The animal-based protein puffs segment held a major share of the global market in 2023. This segment generally caters to consumers who prefer the taste and nutritional profile of animal-derived protein sources. The animal-based source segment is characterized by its rich nutritional value, with high protein content and essential amino acids crucial for muscle growth and repair. Furthermore, animal-based protein puffs offer a satiating effect, leading to reduced cravings and better appetite control. The segment boasts a wide range of protein sources, including whey, casein, milk protein concentrate, and egg white, each offering unique nutritional benefits and catering to diverse dietary preferences.

The multi-serve bags segment held a major share of the global market in 2023. These bags typically contain larger quantities of product, making them ideal for households, families, or bulk purchases. The convenience and value proposition of multi-serve bags appeal to consumers seeking a cost-effective way to stock up on their favorite protein snacks. Moreover, multi-serve bags are often used in group settings, such as picnics, parties, or sports events. The larger packaging size allows for easy sharing and portion control, making them a popular option for social gatherings. The growing trend towards healthy snacking and the increasing popularity of portable snacks further contribute to the growth of the multi-serve bags segment in the global market.

The supermarkets & hypermarkets segment held a major share of the market in 2023. Supermarkets & hypermarkets are strategically positioned to capitalize on the convenience factor that drives protein puff consumption. Consumers are increasingly seeking on-the-go snack options that are quick and easy to consume, ideally located within familiar grocery stores. The growing presence of protein puff brands within the snack aisle, often positioned alongside other healthy snack options like granola bars and trail mixes, further emphasizes this convenience appeal. This accessibility, coupled with the increasing focus on healthy snacking within supermarkets & hypermarkets, provides a robust platform for protein puff brands to engage with a large and receptive consumer base.

North America accounted for the largest share of the market in 2023. Consumers in the region are increasingly conscious of their dietary choices and are actively seeking out high-protein snacks to support their fitness goals and maintain energy levels throughout the day. This has led to a significant demand for protein puffs, with retailers stocking a wide variety of options catering to different preferences, including flavors, textures, and nutritional profiles. Furthermore, the region has witnessed a surge in the popularity of plant-based protein sources, driving the development of protein puffs made with ingredients like pea protein, soy protein, and rice protein, appealing to consumers seeking ethical and sustainable choices.

Major players in the global market include Hormel Foods Corporation, Quest Nutrition, LLC, Taali Foods India, Twin Peaks Ingredients, Hippeas, Inc., Muscle Nation, In Good Hands, The Hershey Company, G Fuel andCome Ready Foods LLC. Various steps are adopted by these companies including new product launches, partnerships, mergers & acquisitions, global expansion, and others to gain more share of the market. They are building strong online sales channels to sell directly to consumers, bypassing traditional retail channels.

Protein Puffs Market Report Highlights:

• Based on source, the plant-based segment is estimated to grow at a substantial CAGR over the forecast period. Manufacturers are responding to the growing demand for plant-based protein puffs by developing innovative products that cater to specific needs and preferences. The focus is on creating unique flavor profiles, using diverse plant-based protein sources like chia seeds, quinoa, and hemp, and exploring new textures and formats, such as crispy puffs, chewy bars, and even protein-infused snacks
• Based on packaging, the single-serve pack's segment is estimated to grow at a substantial CAGR over the forecast period, driven by the increasing popularity of on-the-go snacking and the growing demand for portion-controlled snacks. Single-serve packs offer convenience, portability, and portion control, making them ideal for consumers with busy lifestyles who seek a quick and satisfying protein fix
• Based on distribution channel, the online segment is estimated to grow at a substantial CAGR over the forecast period. E-commerce platforms offer unparalleled convenience, allowing consumers to browse and purchase a vast array of brands and flavors from the comfort of their homes. This accessibility is particularly appealing to health-conscious consumers seeking specialized protein puffs with specific dietary restrictions, such as gluten-free, keto-friendly, or vegan options
• Asia Pacific is expected to grow at a considerable CAGR over the forecast period. Consumers in the Asia Pacific region are becoming increasingly interested in plant-based protein sources, driven by concerns about sustainability and animal welfare. This is leading to increased demand for protein puffs made from plant-based ingredients such as soy, pea, and rice

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Introduction Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Introduction Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Source Outlook
• 2.3. Packaging Outlook
• 2.4. Distribution Channel Outlook
• 2.5. Regional Outlook

Chapter 3. Protein Puffs Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Sales/Retail Channel Analysis
  • 3.2.2. Profit Margin Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis - Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Protein Puffs Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Decisions
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. Protein Puffs Market: Source Estimates & Trend Analysis

• 5.1. Protein Puffs Market, By Source: Key Takeaways
• 5.2. Source Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by Source, 2018 - 2030 (USD Million)
  • 5.3.1. Animal-based
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 5.3.2. Plant-based
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 5.3.3. Others
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030, (USD Million)

Chapter 6. Protein Puffs Market: Packaging Estimates & Trend Analysis

• 6.1. Protein Puffs Market, By Packaging: Key Takeaways
• 6.2. Packaging Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by Packaging, 2018 - 2030 (USD Million)
• 6.4. Single-serve Packs
  • 6.4.1. Market estimates and forecast, 2018 - 2030, (USD Million)
• 6.5. Multi-serve Bags
  • 6.5.1. Market estimates and forecast, 2018 - 2030, (USD Million)
• 6.6. Bulk Packaging
  • 6.6.1. Market estimates and forecast, 2018 - 2030, (USD Million)

Chapter 7. Protein Puffs Market: Distribution Channel Estimates & Trend Analysis

• 7.1. Protein Puffs Market, By Distribution Channel: Key Takeaways
• 7.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
• 7.4. Supermarkets & Hypermarkets
  • 7.4.1. Market estimates and forecast, 2018 - 2030, (USD Million)
• 7.5. Convenience Stores
  • 7.5.1. Market estimates and forecast, 2018 - 2030, (USD Million)
• 7.6. Online
  • 7.6.1. Market estimates and forecast, 2018 - 2030, (USD Million)
• 7.7. Others
  • 7.7.1. Market estimates and forecast, 2018 - 2030, (USD Million)

Chapter 8. Protein Puffs Market: Regional Estimates & Trend Analysis

• 8.1. Protein Puffs Market: Regional Outlook
• 8.2. Regional Marketplaces: Key Takeaways
• 8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
  • 8.3.1. North America
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics
      • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 8.3.2. Europe
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.2.2. Germany
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.2.3. UK
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.2.5. Italy
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.2.6. Spain
      • 8.3.2.6.1. Key country dynamics
      • 8.3.2.6.2. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 8.3.3. Asia Pacific
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.3.3. India
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.3.4. Japan
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.3.5. Australia & New Zealand
      • 8.3.3.5.1. Key country dynamics
      • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.3.6. South Korea
      • 8.3.3.6.1. Key country dynamics
      • 8.3.3.6.2. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 8.3.4. Central & South America
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 8.3.5. Middle East & Africa
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 8.3.5.2. South Africa
      • 8.3.5.2.1. Key country dynamics
      • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030, (USD Million)

Chapter 9. Competitive Analysis

• 9.1. Recent developments & impact analysis, by key market participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Product Benchmarking
• 9.6. Company Market Share Analysis, 2023 (%)
• 9.7. Company Heat Map Analysis
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. Hormel Foods Corporation
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Product Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. Quest Nutrition, LLC
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Product Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Taali Foods India
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Product Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. Twin Peaks Ingredients
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Product Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. Hippeas, Inc.
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Product Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. Muscle Nation
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Product Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. In Good Hands
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Product Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. The Hershey Company
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Product Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. G Fuel
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Product Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. Come Ready Foods LLC
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Product Portfolios
    • 9.9.10.4. Strategic Initiatives