ビタミンC美容液の市場規模、シェア、動向分析レポート：濃度別、タイプ別、流通チャネル別、地域別、セグメント予測、2024年～2030年

ビタミンC美容液市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、ビタミンC美容液の世界市場規模は、2024年から2030年にかけてCAGR 7.6%で成長し、2030年には21億米ドルに達すると予測されています。

美容液は、有効成分が高濃度に配合されているため、シミ、くすみ、シワなど特定の肌悩みに効果的に働きかけることができ、人気が急上昇しています。ビタミンC美容液は、肌のトーンを均一にし、輝きを高め、環境によるダメージから肌を守る、そのブライトニング効果と抗酸化作用で支持されています。美容液は軽くて吸収が早いので、重ねづけに適しており、スキンケア全体の習慣を高め、目に見える効果をもたらします。

ビタミンC美容液は、その効能とそれを裏付ける広範な研究により、人気が高まっています。皮膚科医は、ビタミンCがフリーラジカル、汚染、肌ダメージと闘い、色素沈着や日焼けを防ぐと強調しています。キャロライン・ヒロンズやエマ・クレイソーン博士のような著名なスキンケア専門家も、その有効性を支持しています。消費者の関心の高まりは、検索数や購入意向の上昇に反映されており、ザ・ボディショップやザ・オーディナリーのようなブランドは、ターゲット広告や最適化された商品ページを通じて、この動向に乗じています。ビタミンCの有効性が証明され、消費者の認知度が高まっていることが、この急上昇を後押ししています。

ティーンエイジャーのスキンケアへの関心の高まりが、ビタミンC美容液の需要に大きく寄与しています。ソーシャルメディアの動向、有名人の日課、TikTokのようなプラットフォームのバイラルコンテンツに影響され、この層はクレンジング、化粧水、美容液を含む包括的なスキンケアの日課をますます採用しています。Z世代に加え、米国国勢調査局は、2025年までに18歳未満の人口の22％がすでに化粧品を購入し、69％がカラー化粧品を使用し、68％がスキンケアのルーチンを実践すると予測しています。ブライトニングとアンチエイジング効果で知られるビタミンC美容液は特に人気があります。アルファ世代のイメージ意識が高まるにつれ、彼らのスキンケア習慣は、ビタミンC美容液のような効果的でよく研究された製品に対する需要を促進し、市場をさらに拡大しています。

今日、ビタミンC美容液の持続可能性はますます優先されるようになっており、各ブランドは環境に優しいパッケージング・ソリューションを採用しています。不透明なボトルは、光に弱く不安定なビタミンCを光や空気から保護し、劣化を防ぎます。エアレスポンプは、汚染リスクを排除し、製品の無駄を最小限に抑えることで、製品の完全性をさらに保ちます。さらに、紫外線、湿度、温度変化から保護し、リサイクルしやすいアルミボトルが好まれています。こうした対策は、製品の効能と環境への責任の両方に対するコミットメントの高まりを反映しています。

富裕層の消費者がますます高級で高品質な製品を求めるようになり、高級スキンケアの需要が高まっています。ラ・メール（La Mer）やラ・プレリー（La Prairie）のようなブランドは、この動向に対応し、高級処方と希少成分を提供しています。多くの場合、説得力のあるストーリーテリングと卓越したカスタマーサービスで販売される、ユニークで職人的なアイテムの魅力は、高級志向の買い物客にアピールします。このシフトは、ステイタスシンボルやユニークな美容体験への欲求によってさらに促進され、市場での高級スキンケアの存在感を高めています。

2024年1月に発売されたMedik8のSuper C Ferulic Serum（価格74米ドル）は、30％エチル化L-アスコルビン酸（ビタミンC）、フェルラ酸、ビタミンEを配合した強力な高級スキンケア液です。この美容液は、高い効能とバランスの取れた処方により、7日以内に肌の質感と明るさを改善することが臨床的に証明されています。ウコン根エキスを配合することで、さらなる輝きと均一な肌色をもたらし、高級スキンケアの中でも際立った存在となっています。

ビタミンC美容液市場レポートハイライト

• 2023年の市場シェアは、濃度10%～20%のビタミンC美容液が大半を占めます。安全性と効力の理想的な比率がその理由です。高濃度に伴う刺激のリスクを最小限に抑えるため、この範囲は色素沈着や老化などのスキンケア状態に最適な効果を提供します。
• 高級ビタミンC美容液の需要は、2024年から2030年にかけて急速に拡大するとみられます。中間層や富裕層が高級化粧品への支出意欲を高めているため、高級スキンケア製品はますます一般的になっています。Tatchaをはじめとするブランドは、優れた成分、独創的なパッケージ、ソーシャルメディアを通じた顧客一人ひとりに合わせたエンゲージメントを提供することで、高級化粧品業界における需要と魅力を促進する成功したマーケティング手法を活用しています。
• ハイパーマーケットとスーパーマーケットを通じたビタミンC美容液の販売は、2023年の市場シェアの大半を占めました。スーパーマーケットやハイパーマーケットは、スキンケアや化粧品の幅広い品揃えを提供することで、徐々に信頼される美容小売スペースになりつつあります。これらの施設は、魅力的な美容ショッピング体験を作り出すために、ビジュアルマーチャンダイジングとカテゴリー分けを優先しています。
• アジア太平洋市場は2024年から2030年にかけて急成長が見込まれます。アジア太平洋地域のスキンケア市場は、中間層の増加、製品へのアクセスの向上、美を重視する社会的風潮に後押しされ、プレステージ製品や大衆向け美容製品に対する消費者の需要が高まっていることから拡大しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ビタミンC美容液市場の変数と動向

• 市場イントロダクション
• 業界バリューチェーン分析
  • 原材料の動向と展望
  • 小売/販売チャネル分析
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 ビタミンC美容液市場：濃度別推定・動向分析

• ビタミンC美容液市場、濃度別：重要なポイント
• 濃度別変動分析と市場シェア、2023年と2030年
• 濃度別市場推計・予測、2018年-2030年

第5章 ビタミンC美容液市場：タイプ別推定・動向分析

• ビタミンC美容液市場、タイプ別：重要なポイント
• タイプ別変動分析と市場シェア、2023年と2030年
• タイプ別市場推計・予測、2018年-2030年

第6章 ビタミンC美容液市場：流通チャネル別推定・動向分析

• ビタミンC美容液市場、流通チャネル別：重要なポイント
• 流通チャネル別変動分析と市場シェア、2023年と2030年
• 流通チャネル別市場推計・予測、2018年-2030年

第7章 ビタミンC美容液市場：地域別推定・動向分析

• ビタミンC美容液市場：地域別展望
• 地域別マーケットプレイス：重要なポイント
• 地域別市場推計・予測、2018年-2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第8章 ビタミンC美容液市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析、2023年
• 戦略マッピング
• 企業プロファイル
  • L'Oreal SA
  • Galderma SA
  • Amorepacific Group Inc.
  • KOSE Corporation
  • Clarins Inc.
  • Unilever plc
  • Shiseido Company Limited
  • Beiersdorf AG
  • Estee Lauder Companies Inc.
  • Procter &Gamble Co.

List of Tables

• Table 1. Vitamin C serum market: Key market driver analysis
• Table 2. Vitamin C serum market: Key market restraint analysis
• Table 3. Vitamin C serum market estimates & forecast, 2018 - 2030, by concentration (USD Billion)
• Table 4. Below 10% vitamin C serum market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 5. 10% to 20% vitamin C serum market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 6. 20% and above vitamin C serum market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 7. Vitamin C serum market estimates & forecast, 2018 - 2030, by type (USD Billion)
• Table 8. Mass vitamin C serum market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 9. Premium vitamin C serum market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 10. Luxury vitamin C serum market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 11. Vitamin C serum market estimates & forecast, 2018 - 2030, by distribution channel (USD Billion)
• Table 12. Vitamin C serum market through hypermarkets & supermarkets estimates & forecasts, 2018 - 2030, (USD Billion)
• Table 13. Vitamin C serum market through specialty stores estimates & forecasts, 2018 - 2030, (USD Billion)
• Table 14. Vitamin C serum market through pharmacies & drugstores estimates & forecasts, 2018 - 2030, (USD Billion)
• Table 15. Vitamin C serum market through online channel estimates & forecasts, 2018 - 2030, (USD Billion)
• Table 16. Vitamin C serum market through other channels estimates & forecasts, 2018 - 2030, (USD Billion)
• Table 17. Vitamin C serum market estimates & forecast, 2018 - 2030, by region (USD Billion)
• Table 18. North America vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 19. North America vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 20. North America vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 21. North America vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 22. U.S. macro-economic outlay
• Table 23. U.S. vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 24. U.S. vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 25. U.S. vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 26. U.S. vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 27. Canada macro-economic outlay
• Table 28. Canada vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 29. Canada vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 30. Canada vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 31. Canada vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 32. Mexico macro-economic outlay
• Table 33. Mexico vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 34. Mexico vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 35. Mexico vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 36. Mexico vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 37. Europe vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 38. Europe vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 39. Europe vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 40. Europe vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 41. UK macro-economic outlay
• Table 42. UK vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 43. UK vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 44. UK vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 45. UK vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 46. Germany macro-economic outlay
• Table 47. Germany vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 48. Germany vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 49. Germany vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 50. Germany vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 51. France macro-economic outlay
• Table 52. France vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 53. France vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 54. France vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 55. France vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 56. Italy macro-economic outlay
• Table 57. Italy vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 58. Italy vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 59. Italy vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 60. Italy vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 61. Spain macro-economic outlay
• Table 62. Spain vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 63. Spain vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 64. Spain vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 65. Spain vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 66. Asia Pacific vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 67. Asia Pacific vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 68. Asia Pacific vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 69. Asia Pacific vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 70. China macro-economic outlay
• Table 71. China vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 72. China vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 73. China vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 74. China vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 75. India macro-economic outlay
• Table 76. India vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 77. India vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 78. India vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 79. India vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 80. Japan macro-economic outlay
• Table 81. Japan vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 82. Japan vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 83. Japan vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 84. Japan vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 85. Central & South America vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 86. Central & South America vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 87. Central & South America vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 88. Central & South America vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 89. Brazil macro-economic outlay
• Table 90. Brazil vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 91. Brazil vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 92. Brazil vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 93. Brazil vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 94. Argentina macro-economic outlay
• Table 95. Argentina vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 96. Argentina vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 97. Argentina vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 98. Argentina vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 99. Middle East & Africa vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 100. Middle East & Africa vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 101. Middle East & Africa vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 102. Middle East & Africa vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 103. Saudi Arabia macro-economic outlay
• Table 104. Saudi Arabia vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 105. Saudi Arabia vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 106. Saudi Arabia vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 107. Saudi Arabia vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 108. South Africa macro-economic outlay
• Table 109. South Africa vitamin C serum market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 110. South Africa vitamin C serum market revenue estimates and forecast, by concentration, 2018 - 2030 (USD Billion)
• Table 111. South Africa vitamin C serum market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 112. South Africa vitamin C serum market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 113. Recent developments & impact analysis, by key market participants
• Table 114. Company market share, 2023 (%)
• Table 115. Company heat map analysis, 2023
• Table 116. Companies implementing key strategies

List of Figures

• Figure 1. Vitamin C serum market segmentation
• Figure 2. Information procurement
• Figure 3. Primary research pattern
• Figure 4. Primary research approaches
• Figure 5. Primary research process
• Figure 6. Market snapshot
• Figure 7. Segment snapshot
• Figure 8. Regional snapshot
• Figure 9. Competitive landscape Snapshot
• Figure 10. Parent industry and vitamin C serum market size, 2023 (USD Billion)
• Figure 11. Vitamin C serum market: Value chain analysis
• Figure 12. Vitamin C serum market: Dynamics
• Figure 13. Vitamin C serum market: Porter's five forces analysis
• Figure 14. Vitamin C serum market, by concentration: Key takeaways
• Figure 15. Vitamin C serum market: Concentration movement analysis, 2023 & 2030 (%)
• Figure 16. Below 10% vitamin C serum market estimates & forecasts, 2018 - 2030 (USD Billion)
• Figure 17. 10% to 20% vitamin C serum market estimates & forecasts, 2018 - 2030 (USD Billion)
• Figure 18. 20% and above vitamin C serum market estimates & forecasts, 2018 - 2030 (USD Billion)
• Figure 19. Vitamin C serum market, by type: Key takeaways
• Figure 20. Vitamin C serum market: Type movement analysis, 2023 & 2030 (%)
• Figure 21. Mass vitamin C serum market estimates & forecasts, 2018 - 2030 (USD Billion)
• Figure 22. Premium vitamin C serum market estimates & forecasts, 2018 - 2030 (USD Billion)
• Figure 23. Luxury vitamin C serum market estimates & forecasts, 2018 - 2030 (USD Billion)
• Figure 24. Vitamin C serum market, by distribution channel: Key takeaways
• Figure 25. Vitamin C serum market: Distribution channel movement analysis, 2023 & 2030 (%)
• Figure 26. Vitamin C serum market through hypermarkets & supermarkets estimates & forecasts, 2018 - 2030, (USD Billion)
• Figure 27. Vitamin C serum market through specialty stores estimates & forecasts, 2018 - 2030, (USD Billion)
• Figure 28. Vitamin C serum market through pharmacies & drugstores estimates & forecasts, 2018 - 2030, (USD Billion)
• Figure 29. Vitamin C serum market through online channel estimates & forecasts, 2018 - 2030, (USD Billion)
• Figure 30. Vitamin C serum market through other channels estimates & forecasts, 2018 - 2030, (USD Billion)
• Figure 31. Vitamin C serum market: Regional outlook, 2023 & 2030, (USD Billion)
• Figure 32. Regional marketplace: Key takeaways
• Figure 33. North America vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 34. U.S. vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 35. Canada vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 36. Mexico vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 37. Europe vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 38. UK vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 39. Germany vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 40. France vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 41. Italy vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 42. Spain vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 43. Asia Pacific vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 44. China vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 45. Japan vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 46. India vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 47. Central and South America vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 48. Brazil vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 49. Argentina vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 50. Middle East and Africa vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 51. Saudi Arabia vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 52. South Africa vitamin C serum market estimates & forecast, 2018 - 2030 (USD Billion)
• Figure 53. Key company categorization
• Figure 54. Company market share analysis, 2023
• Figure 55. Strategic framework of vitamin C serum market

Vitamin C Serum Market Growth & Trends:

The global vitamin C serum market size is expected to reach USD 2.10 billion by 2030, growing at a CAGR of 7.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. Facial serums have surged in popularity due to their high concentration of active ingredients, allowing them to effectively target specific skin concerns like dark spots, dullness, and wrinkles. Vitamin C serums are favored for their brightening and antioxidant properties, which help to even skin tone, boost radiance, and protect against environmental damage. The lightweight, fast-absorbing formulas of serums make them suitable for layering, enhancing the overall skincare routine, and delivering visible results.

Vitamin C serums have risen in popularity due to their well-documented benefits and extensive research backing them up. Dermatologists highlight vitamin C's ability to combat free radicals, pollution, and skin damage while preventing pigmentation and sun damage. Esteemed skincare experts like Caroline Hirons and Dr. Emma Craythorne endorse its effectiveness. The increasing consumer interest is reflected in rising search volumes and purchase intent, with brands like The Body Shop and The Ordinary capitalizing on this trend through targeted advertising and optimized product pages. This surge is driven by vitamin C's proven efficacy and growing consumer awareness.

The rise in skincare interest among tweens and younger teenagers has significantly contributed to the demand for vitamin C serums. Influenced by social media trends, celebrity routines, and viral content on platforms like TikTok, this demographic is increasingly adopting comprehensive skincare routines, including cleansers, toners, and serums. In addition to Gen Z, the U.S. Census Bureau projects that by 2025, 22% of the population will be under the age of 18 already buys cosmetics, 69% of people wear color cosmetics, and 68% follow a skincare routine. Vitamin C serums, known for their brightening and anti-aging properties, are particularly popular. As Gen Alpha's image consciousness grows, their skincare habits are driving demand for effective, well-researched products like vitamin C serums, further expanding the market.

Sustainability in vitamin C serums is increasingly prioritized today, with brands adopting eco-friendly packaging solutions. Opaque bottles protect the photosensitive and unstable vitamin C from light and air, preventing degradation. Airless pumps further preserve product integrity by eliminating contamination risks and ensuring minimal product waste. In addition, aluminum bottles are favored for their protection against UV, humidity, and temperature variations and for being easily recyclable. These measures reflect a growing commitment to both product efficacy and environmental responsibility.

The demand for luxury skincare is rising as affluent consumers increasingly seek exclusive, high-quality products. Brands like La Mer and La Prairie cater to this trend, offering premium formulations and rare ingredients. The allure of unique, artisanal items, often marketed with compelling storytelling and exceptional customer service, appeals to luxury shoppers. This shift is further fueled by the desire for status symbols and unique beauty experiences, elevating luxury skincare's prominence in the market.

Medik8's Super C Ferulic Serum, priced at USD 74, which was launched in January 2024, is a potent luxury skincare solution featuring 30% ethylated L-ascorbic acid (vitamin C), ferulic acid, and vitamin E. This powerful combination targets advanced sun aging signs, such as uneven skin tone, fine lines, and age spots. The serum is clinically proven to improve skin texture and brightness within seven days due to its high potency and balanced formulation. Enhanced with turmeric root extract, it offers additional luminosity and even skin tone, making it a standout in luxury skincare.

Vitamin C Serum Market Report Highlights:

• Vitamin C serums with 10%-20% concentration accounted for most of the market share in 2023. Their ideal ratio of safety to potency accounts for this. To minimize the risk of irritation associated with greater concentrations, this range offers optimal effectiveness in addressing skincare conditions like hyperpigmentation and aging
• Demand for luxury vitamin C serums is set to expand rapidly from 2024 to 2030. Luxury skincare products are becoming increasingly common due to middle-class and high-net-worth consumers' increased willingness to spend on high-end cosmetics. Tatcha and other brands leverage their successful marketing methods to drive demand and attraction in the premium cosmetics industry by providing excellent ingredients, creative packaging, and individualized customer engagement through social media
• Sales of vitamin C serum through hypermarkets and supermarkets accounted for most of the market share in 2023. Supermarkets and hypermarkets are gradually becoming trusted beauty retail spaces by offering an extensive range of skincare and cosmetics products. These establishments prioritize visual merchandising and categorization to create an appealing beauty shopping experience
• The Asia Pacific market is expected to grow rapidly from 2024 to 2030. The Asia Pacific skincare market is expanding due to growing consumer demand for prestige and mass-market beauty products, fueled by a growing middle class, increased accessibility to products, and societal emphasis on beauty

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Concentration Outlook
• 2.3. Type Outlook
• 2.4. Distribution Channel Outlook
• 2.5. Regional Outlook
• 2.6. Competitive Landscape Snapshot

Chapter 3. Vitamin C Serum Market Variables and Trends

• 3.1. Market Introduction
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Raw Material Trends & Outlook
  • 3.2.2. Retail/Sales Channel Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Vitamin C Serum Market: Concentration Estimates & Trend Analysis

• 4.1. Vitamin C Serum Market, By Concentration: Key Takeaways
• 4.2. Concentration Movement Analysis & Market Share, 2023 & 2030
• 4.3. Market Estimates & Forecasts, by Concentration, 2018 - 2030 (USD Billion)
  • 4.3.1. Below 10%
    • 4.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Billion)
  • 4.3.2. 10% to 20%
    • 4.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Billion)
  • 4.3.3. 20% and Above
    • 4.3.3.1. Market estimates and forecast, 2018 - 2030, (USD Billion)

Chapter 5. Vitamin C Serum Market: Type Estimates & Trend Analysis

• 5.1. Vitamin C Serum Market, By Type: Key Takeaways
• 5.2. Type Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Billion)
  • 5.3.1. Mass
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Billion)
  • 5.3.2. Premium
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Billion)
  • 5.3.3. Luxury
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030, (USD Billion)

Chapter 6. Vitamin C Serum Market: Distribution Channel Estimates & Trend Analysis

• 6.1. Vitamin C Serum Market, By Distribution Channel: Key Takeaways
• 6.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
  • 6.3.1. Hypermarkets & Supermarkets
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Billion)
  • 6.3.2. Specialty Stores
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Billion)
  • 6.3.3. Pharmacies & Drugstores
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030, (USD Billion)
  • 6.3.4. Online
    • 6.3.4.1. Market estimates and forecast, 2018 - 2030, (USD Billion)
  • 6.3.5. Others
    • 6.3.5.1. Market estimates and forecast, 2018 - 2030, (USD Billion)

Chapter 7. Vitamin C Serum Market: Regional Estimates & Trend Analysis

• 7.1. Vitamin C Serum Market: Regional Outlook
• 7.2. Regional Marketplaces: Key Takeaways
• 7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
  • 7.3.1. North America
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.1.2. U.S.
      • 7.3.1.2.1. Key country dynamics
      • 7.3.1.2.2. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.1.3. Canada
      • 7.3.1.3.1. Key country dynamics
      • 7.3.1.3.2. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.1.4. Mexico
      • 7.3.1.4.1. Key country dynamics
      • 7.3.1.4.2. Market estimates and forecast, 2018 - 2030, (USD Billion)
  • 7.3.2. Europe
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.2.2. UK
      • 7.3.2.2.1. Key country dynamics
      • 7.3.2.2.2. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.2.3. Germany
      • 7.3.2.3.1. Key country dynamics
      • 7.3.2.3.2. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.2.4. France
      • 7.3.2.4.1. Key country dynamics
      • 7.3.2.4.2. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.2.5. Italy
      • 7.3.2.5.1. Key country dynamics
      • 7.3.2.5.2. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.2.6. Spain
      • 7.3.2.6.1. Key country dynamics
      • 7.3.2.6.2. Market estimates and forecast, 2018 - 2030, (USD Billion)
  • 7.3.3. Asia Pacific
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.3.2. China
      • 7.3.3.2.1. Key country dynamics
      • 7.3.3.2.2. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.3.3. Japan
      • 7.3.3.3.1. Key country dynamics
      • 7.3.3.3.2. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.3.4. India
      • 7.3.3.4.1. Key country dynamics
      • 7.3.3.4.2. Market estimates and forecast, 2018 - 2030, (USD Billion)
  • 7.3.4. Central & South America
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.4.2. Brazil
      • 7.3.4.2.1. Key country dynamics
      • 7.3.4.2.2. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.4.3. Argentina
      • 7.3.4.3.1. Key country dynamics
      • 7.3.4.3.2. Market estimates and forecast, 2018 - 2030, (USD Billion)
  • 7.3.5. Middle East & Africa
    • 7.3.5.1. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.5.2. Saudi Arabia
      • 7.3.5.2.1. Key country dynamics
      • 7.3.5.2.2. Market estimates and forecast, 2018 - 2030, (USD Billion)
    • 7.3.5.3. South Africa
      • 7.3.5.3.1. Key country dynamics
      • 7.3.5.3.2. Market estimates and forecast, 2018 - 2030, (USD Billion)

Chapter 8. Vitamin C Serum Market: Competitive Analysis

• 8.1. Recent Developments & Impact Analysis, by Key Market Participants
• 8.2. Company Categorization
• 8.3. Participant's Overview
• 8.4. Financial Performance
• 8.5. Product Benchmarking
• 8.6. Company Market Share Analysis, 2023 (%)
• 8.7. Company Heat Map Analysis, 2023
• 8.8. Strategy Mapping
• 8.9. Company Profiles
  • 8.9.1. L'Oreal S.A.
    • 8.9.1.1. Company Overview
    • 8.9.1.2. Financial Performance
    • 8.9.1.3. Product Portfolios
    • 8.9.1.4. Strategic Initiatives
  • 8.9.2. Galderma S.A.
    • 8.9.2.1. Company Overview
    • 8.9.2.2. Financial Performance
    • 8.9.2.3. Product Portfolios
    • 8.9.2.4. Strategic Initiatives
  • 8.9.3. Amorepacific Group Inc.
    • 8.9.3.1. Company Overview
    • 8.9.3.2. Financial Performance
    • 8.9.3.3. Product Portfolios
    • 8.9.3.4. Strategic Initiatives
  • 8.9.4. KOSE Corporation
    • 8.9.4.1. Company Overview
    • 8.9.4.2. Financial Performance
    • 8.9.4.3. Product Portfolios
    • 8.9.4.4. Strategic Initiatives
  • 8.9.5. Clarins Inc.
    • 8.9.5.1. Company Overview
    • 8.9.5.2. Financial Performance
    • 8.9.5.3. Product Portfolios
    • 8.9.5.4. Strategic Initiatives
  • 8.9.6. Unilever plc
    • 8.9.6.1. Company Overview
    • 8.9.6.2. Financial Performance
    • 8.9.6.3. Product Portfolios
    • 8.9.6.4. Strategic Initiatives
  • 8.9.7. Shiseido Company Limited
    • 8.9.7.1. Company Overview
    • 8.9.7.2. Financial Performance
    • 8.9.7.3. Product Portfolios
    • 8.9.7.4. Strategic Initiatives
  • 8.9.8. Beiersdorf AG
    • 8.9.8.1. Company Overview
    • 8.9.8.2. Financial Performance
    • 8.9.8.3. Product Portfolios
    • 8.9.8.4. Strategic Initiatives
  • 8.9.9. Estee Lauder Companies Inc.
    • 8.9.9.1. Company Overview
    • 8.9.9.2. Financial Performance
    • 8.9.9.3. Product Portfolios
    • 8.9.9.4. Strategic Initiatives
  • 8.9.10. Procter & Gamble Co.
    • 8.9.10.1. Company Overview
    • 8.9.10.2. Financial Performance
    • 8.9.10.3. Product Portfolios
    • 8.9.10.4. Strategic Initiatives