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オーディエンスアナリティクスの市場規模、シェア、動向分析レポート：コンポーネント別、用途別、企業規模別、最終用途産業別、地域別、セグメント予測、2023年～2030年

Audience Analytics Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Application (Competitive Analysis, Sales & Marketing Management), By Enterprise Size, By End-use Industry, By Region, & Segment Forecasts, 2023-2030
出版日: | 発行: Grand View Research | ページ情報: 英文 80 Pages | 納期: 2～10営業日

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オーディエンスアナリティクスの市場規模、シェア、動向分析レポート：コンポーネント別、用途別、企業規模別、最終用途産業別、地域別、セグメント予測、2023年～2030年
出版日: 2023年11月15日
発行: Grand View Research
ページ情報: 英文 80 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

オーディエンスアナリティクス市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のオーディエンスアナリティクス市場規模は2023年から2030年にかけてCAGR 11.8％を記録し、2030年には99億6,000万米ドルに達すると予測されています。

多数のデジタルチャネルにおける消費者行動の複雑化が、市場成長の原動力となっています。この複雑さが、多様なデータソースを包括的に集約・解読できるオーディエンスアナリティクスのより高度な分析ツールへの需要を促進しています。さらに、パーソナライズされたマーケティング戦略が重視されるようになったことも、オーディエンスアナリティクスソリューションの採用に大きく影響しています。消費者を効果的に取り込むには、個人に合わせたアプローチが不可欠になっています。

技術の進歩という点では、COVID-19の流行がアナリティクスの技術革新を加速させています。アナリティクス・ツールではAIとMLが重視されるようになり、企業はアナリティクス・プロセスをより自動化・合理化できるようになった。クラウドベースのアナリティクス・プラットフォームの利用が増加しており、アナリティクス機能の柔軟性と拡張性が向上しています。2021年、SASの顧客はクラウドでのアナリティクスを求めるようになった。そのため、SASはさらにクラウドプロバイダーのサポートを拡大しました。2020年10月、アドビ、マイクロソフト、C3.aiは、AIを利用したCRMの進歩をもたらすために協力しました。この統合により、顧客は共同ソリューションを通じて、統合エコシステムの高度なCRM機能をAzure、Microsoft 365、Microsoft Power Platformとともに活用できるようになります。

オーディエンスアナリティクス市場レポートのハイライト

  • コンポーネント別では、ソリューションセグメントが2022年に66.8%と最も高い収益シェアを占める。ソリューションセグメントには予測分析が含まれます。これは、企業が未開発の潜在能力を実現するのを支援することを目的としています。データ内の隠れたパターンを特定するのに役立ち、これを効果的に使用すれば、意味のある顧客インサイトが明らかになります。AIとMLが予測分析に最も大きく貢献しています。
  • 用途別では、販売・マーケティング分野が予測期間で最も速いCAGR 15.3％で成長すると予測されています。AIを搭載した分析ツールの登場により、より深いレベルの精度とリアルタイム分析が可能になり、マーケティング担当者はその場で戦略を適応させ、キャンペーンパフォーマンスを最適化できるようになった。
  • 企業規模に基づくと、大企業セグメントは2022年に56.2％の最大の収益シェアを占めました。大規模事業の複雑さと、これらの企業が消費者とやり取りする多様なタッチポイントにより、より包括的で適応性の高いオーディエンスアナリティクスソリューションが必要とされています。これらのツールは、eコマース・プラットフォーム、複数のマーケティング・チャネル、顧客サービスとのやり取りなど、さまざまなソースからのデータを集約する上で極めて重要です。
  • 最終用途産業別では、IT・通信分野が予測期間中に14.6%のCAGRで最も高い成長が見込まれています。この分野でのデジタルトランスフォーメーション構想の急増により、モバイルデバイス、ネットワークインタラクション、IoTガジェット、デジタルサービスなど、さまざまなソースからのデータ生成が急激に増加しています。このデータ流入により、この多様なデータエコシステムを処理、解釈、活用できる堅牢なオーディエンスアナリティクスツールの差し迫った必要性が生じています。
  • 北米は、2022年の収益シェア29.9%で市場を独占しています。同地域ではデータ主導の意思決定が重視され、オンライン広告やeコマース活動の急増と相まって、オーディエンスアナリティクスツールの需要が高まっています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 市場変数、動向、および範囲展望

  • 市場系統の見通し
  • オーディエンスアナリティクス市場バリューチェーン分析
  • オーディエンスアナリティクス市場力学
  • 業界分析- ポーターのファイブフォース分析
  • オーディエンスアナリティクス市場PESTEL分析
  • COVID-19がオーディエンスアナリティクス市場に与える影響

第4章 オーディエンスアナリティクス市場：コンポーネント展望

  • オーディエンスアナリティクス市場、コンポーネント分析および市場シェア別、2022年および2030年
  • ソリューション
  • サービス

第5章 オーディエンスアナリティクス市場：用途展望

  • オーディエンスアナリティクス市場、用途分析および市場シェア別、2022年および2030年
  • 競合分析
  • 販売およびマーケティング管理
  • カスタマーエクスペリエンス

第6章 オーディエンスアナリティクス市場：企業規模展望

  • オーディエンスアナリティクス市場、企業規模分析および市場シェア別、2022年および2030年
  • 大規模企業
  • 中小企業

第7章 オーディエンスアナリティクス市場：最終用途産業展望

  • オーディエンスアナリティクス市場、最終用途産業分析および市場シェア別、2022年および2030年
  • ITと通信
  • ヘルスケア

第8章 オーディエンスアナリティクス市場：地域推定・動向分析

  • 地域別オーディエンスアナリティクス市場シェア、2022年と2030年
  • 北米
    • コンポーネント別、2018～2030年
    • 用途別、2018年～2030年
    • 企業規模別、2018～2030年
    • 最終用途産業別、2018～2030年
    • 米国
    • カナダ
  • 欧州
    • コンポーネント別、2018～2030年
    • 用途別、2018年～2030年
    • 企業規模別、2018～2030年
    • 最終用途産業別、2018～2030年
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • スペイン
  • アジア太平洋地域
    • コンポーネント別、2018～2030年
    • 用途別、2018年～2030年
    • 企業規模別、2018～2030年
    • 最終用途産業別、2018～2030年
    • インド
    • 中国
    • 日本
    • オーストラリア
  • ラテンアメリカ
    • コンポーネント別、2018～2030年
    • 用途別、2018年～2030年
    • 企業規模別、2018～2030年
    • 最終用途産業別、2018～2030年
    • ブラジル
    • メキシコ
    • チリ
  • 中東とアフリカ
    • コンポーネント別、2018～2030年
    • 用途別、2018年～2030年
    • 企業規模別、2018～2030年
    • 最終用途産業別、2018～2030年
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ

第9章 オーディエンスアナリティクス市場の競合情勢

  • 主要な市場参入企業
    • Adobe
    • Oracle
    • IBM Corporation
    • SAS Institute Inc.
    • Google LLC
    • Audience
    • Comscore, Inc.
    • Sightcorp
    • Unifi Software
    • Telmar
    • Quividi
    • AnalyticsOwl
    • Akamai Technologies
    • NetBase Solutions
    • JCDecaux Group
  • 主要企業の市場シェア分析、2022年
  • 企業分類/ポジション分析、2022年
  • 戦略的マッピング
    • 拡大
    • 取得
    • コラボレーション
    • 製品/サービスの開始
    • パートナーシップ
    • カスタマーエクスペリエンス
図表

List of Tables

  • Table 1 Global audience analytics market revenue estimates and forecast, by component, 2018 - 2030 (USD Million)
  • Table 2 Global audience analytics market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 3 Global audience analytics market revenue estimates and forecast, by enterprise size, 2018 - 2030 (USD Million)
  • Table 4 Global audience analytics market revenue estimates and forecast, by end-use industry, 2018 - 2030 (USD Million)
  • Table 5 Global audience analytics market revenue estimates and forecast, by region, 2018 - 2030 (USD Million)
  • Table 6 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 7 Company Market Share, 2022
  • Table 8 Company Heat Map Analysis
  • Table 9 Key Companies Undergoing Expansions
  • Table 10 Key Companies Involved in M&As
  • Table 11 Key Companies involved in partnerships and collaborations
  • Table 12 Key Companies launching new products

List of Figures

  • Fig. 1 Audience Analytics Market Segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot (1/2)
  • Fig. 8 Segment snapshot (2/2)
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 Audience analytics market value, 2018 - 2030 (USD Million)
  • Fig. 11 Audience analytics market: Industry value chain analysis
  • Fig. 12 Audience analytics market: Market trends
  • Fig. 13 Audience analytics market: Porter's analysis
  • Fig. 14 Audience analytics market: PESTEL analysis
  • Fig. 15 Audience analytics market, by component: Key takeaways
  • Fig. 16 Audience analytics market, by component: Market share, 2022 & 2030
  • Fig. 17 Solution market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Services market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Audience analytics market, by application: Key takeaways
  • Fig. 20 Audience analytics market, by application: Market share, 2022 & 2030
  • Fig. 21 Competitive analysis market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Sales & marketing management market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Customer experience market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Audience analytics market, by enterprise size: Key takeaways
  • Fig. 25 Audience analytics market, by enterprise size: Market share, 2022 & 2030
  • Fig. 26 Large size enterprises market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Small and medium-sized enterprises market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Audience analytics market, by end-use Industry: Key takeaways
  • Fig. 29 Audience analytics market, by end-use Industry: Market share, 2022 & 2030
  • Fig. 30 IT & telecommunication market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 Healthcare market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Global audience analytics market revenue, by region, 2022 & 2030 (USD Million)
  • Fig. 33 North America audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 U.S. audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Canada audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Europe audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 UK audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Germany audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 France audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Italy audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Asia Pacific audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 India audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 China audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Japan audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Australia audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Latin America audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Brazil audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 Mexico audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 Chile audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Middle East & Africa audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 Saudi Arabia audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 UAE audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 South Africa audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 Key company categorization
  • Fig. 55 Audience analytics market - Key company market share analysis, 2022
  • Fig. 56 Strategic Framework
目次
Product Code: GVR-4-68040-155-6

Audience Analytics Market Growth & Trends:

The global audience analytics market size is anticipated to reach USD 9.96 billion by 2030, registering a CAGR of 11.8% from 2023 to 2030, according to a new report by Grand View Research, Inc. The increasing complexity of consumer behavior across a multitude of digital channels is driving market growth. This complexity has fostered a demand for more sophisticated analytics tools within audience analytics capable of comprehensively aggregating and deciphering diverse data sources. Additionally, the growing emphasis on personalized marketing strategies has significantly influenced the adoption of audience analytics solutions. Tailored and personalized approaches have become essential in engaging consumers effectively.

In terms of technological advancements, the COVID-19 pandemic has accelerated innovation in analytics. There has been a greater focus on AI & ML in analytics tools, allowing businesses to better automate and streamline their analytics processes. There has been an increased use of cloud-based analytics platforms, which can provide businesses with more flexibility and scalability in their analytics capabilities. In 2021, SAS's customers demanded analytics in the cloud. Hence, SAS expanded support for additional cloud providers. In October 2020, Adobe, Microsoft, and C3.ai collaborated to bring advancements in CRM using AI. This integration will enable customers to leverage the integrated ecosystem's advanced CRM capabilities along with Azure, Microsoft 365, and the Microsoft Power Platform through the joint solution.

Audience Analytics Market Report Highlights:

  • Based on components, the solutions segment accounted for the highest revenue share of 66.8% in 2022. The solutions segment includes predictive analytics. It is intended to assist businesses in realizing their untapped potential. It helps in identifying hidden patterns in the data, which, when used effectively, reveal meaningful customer insights. AI and ML are the most significant contributors to predictive analytics
  • Based on application, the sales and marketing segment is projected to grow at the fastest CAGR of 15.3% over the forecast period. The advent of AI-powered analytics tools has provided a deeper level of precision and real-time analysis, allowing marketers to adapt strategies on the fly and optimize campaign performance
  • Based on enterprise size, the large-size enterprises segment held the largest revenue share of 56.2% in 2022. The intricacies of large-scale operations and the diverse touchpoints through which these enterprises interact with consumers necessitate more comprehensive and adaptable Audience Analytics solutions. These tools are crucial in aggregating data from various sources like e-commerce platforms, multiple marketing channels, customer service interactions, and more
  • Based on end-use industry, the IT & telecommunication segment is expected to grow at the highest CAGR of 14.6% during the forecast period. The surge in digital transformation initiatives within this sector has led to an exponential increase in data generation from various sources, such as mobile devices, network interactions, IoT gadgets, and digital services. This data influx has created a pressing need for robust audience analytics tools capable of processing, interpreting, and leveraging this diverse data ecosystem
  • North America dominated the market with the largest revenue share of 29.9% in 2022. The region's emphasis on data-driven decision-making, coupled with the surge in online advertising and e-commerce activities, has intensified the demand for audience analysis tools

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
  • 1.4. Research Assumptions
  • 1.5. List of Data Sources
    • 1.5.1. Secondary sources
    • 1.5.2. Primary sources

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segmental Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Audience Analytics Market Value Chain Analysis
  • 3.3. Audience Analytics Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint/challenge analysis
    • 3.3.3. Market opportunity analysis
  • 3.4. Industry Analysis - Porter's Five Forces Analysis
    • 3.4.1. Supplier power
    • 3.4.2. Buyer power
    • 3.4.3. Substitution threat
    • 3.4.4. Threat of new entrants
    • 3.4.5. Competitive rivalry
  • 3.5. Audience Analytics Market PESTEL Analysis
    • 3.5.1. Political landscape
    • 3.5.2. Economic landscape
    • 3.5.3. Social landscape
    • 3.5.4. Technology landscape
    • 3.5.5. Environmental landscape
    • 3.5.6. Legal landscape
  • 3.6. Impact of COVID-19 on the Audience Analytics Market

Chapter 4. Audience Analytics Market: Component Outlook

  • 4.1. Audience Analytics Market, By Component Analysis & Market Share, 2022 & 2030
  • 4.2. Solution
    • 4.2.1. Solution market estimates and forecasts, 2018 - 2030 (USD Million)
    • 4.2.2. Solution market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 4.3. Services
    • 4.3.1. Services market estimates and forecasts, 2018 - 2030 (USD Million)
    • 4.3.2. Services market estimates and forecasts, by region, 2018 - 2030 (USD Million)

Chapter 5. Audience Analytics Market: Application Outlook

  • 5.1. Audience Analytics Market, By Application Analysis & Market Share, 2022 & 2030
  • 5.2. Competitive Analysis
    • 5.2.1. Competitive analysis market estimates and forecasts, 2018 - 2030 (USD Million)
    • 5.2.2. Competitive analysis market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 5.3. Sales & Marketing Management
    • 5.3.1. Sales & marketing management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 5.3.2. Sales & marketing management market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 5.4. Customer Experience
    • 5.4.1. Customer experience market estimates and forecasts, 2018 - 2030 (USD Million)
    • 5.4.2. Customer experience market estimates and forecasts, by region, 2018 - 2030 (USD Million)

Chapter 6. Audience Analytics Market: Enterprise Size Outlook

  • 6.1. Audience Analytics Market, By Enterprise Size Analysis & Market Share, 2022 & 2030
  • 6.2. Large Size Enterprises
    • 6.2.1. Large size enterprises market estimates and forecasts, 2018 - 2030 (USD Million)
    • 6.2.2. Large size enterprises market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 6.3. Small and Medium-Sized Enterprises
    • 6.3.1. Small and medium-sized enterprises market estimates and forecasts, 2018 - 2030 (USD Million)
    • 6.3.2. Small and medium-sized enterprises market estimates and forecasts, by region, 2018 - 2030 (USD Million)

Chapter 7. Audience Analytics Market: End-use Industry Outlook

  • 7.1. Audience Analytics Market, By End-use Industry Analysis & Market Share, 2022 & 2030
  • 7.2. IT & Telecommunication
    • 7.2.1. IT & telecommunication market estimates and forecasts, 2018 - 2030 (USD Million)
    • 7.2.2. IT & telecommunication market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 7.3. Healthcare
    • 7.3.1. Healthcare market estimates and forecasts, 2018 - 2030 (USD Million)
    • 7.3.2. Healthcare market estimates and forecasts, by region, 2018 - 2030 (USD Million)

Chapter 8. Audience Analytics Market: Regional Estimates & Trend Analysis

  • 8.1. Audience Analytics Market Share by Region, 2022 & 2030
  • 8.2. North America
    • 8.2.1. North America market estimates and forecasts, 2018 - 2030
    • 8.2.2. North America market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.2.3. North America market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.2.4. North America market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.2.5. North America market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.2.6. U.S.
      • 8.2.6.1. U.S. market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.2.6.2. U.S. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.2.6.3. U.S. market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.2.6.4. U.S. market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.2.7. Canada
      • 8.2.7.1. Canada market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.2.7.2. Canada market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.2.7.3. Canada market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.2.7.4. Canada market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe market estimates and forecasts, 2018 - 2030
    • 8.3.2. Europe market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.3.3. Europe market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.3.4. Europe market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.3.5. Europe market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.6. UK
      • 8.3.6.1. UK market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.6.2. UK market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.6.3. UK market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.6.4. UK market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.7. Germany
      • 8.3.7.1. Germany market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.7.2. Germany market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.7.3. Germany market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.7.4. Germany market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.8. France
      • 8.3.8.1. France market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.8.2. France market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.8.3. France market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.8.4. France market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.9. Italy
      • 8.3.9.1. Italy market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.9.2. Italy market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.9.3. Italy market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.9.4. Italy market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.10. Spain
      • 8.3.10.1. Spain market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.10.2. Spain market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.10.3. Spain market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.10.4. Spain market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific market estimates and forecasts, 2018 - 2030
    • 8.4.2. Asia Pacific market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.4.3. Asia Pacific market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.4.4. Asia Pacific market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.4.5. Asia Pacific market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.4.6. India
      • 8.4.6.1. India market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.4.6.2. India market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.4.6.3. India market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.4.6.4. India market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.4.7. China
      • 8.4.7.1. China market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.4.7.2. China market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.4.7.3. China market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.4.7.4. China market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.4.8. Japan
      • 8.4.8.1. Japan market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.4.8.2. Japan market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.4.8.3. Japan market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.4.8.4. Japan market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.4.9. Australia
      • 8.4.9.1. Australia market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.4.9.2. Australia market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.4.9.3. Australia market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.4.9.4. Australia market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America market estimates and forecasts, 2018 - 2030
    • 8.5.2. Latin America market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.5.3. Latin America market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.5.4. Latin America market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.5.5. Latin America market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.5.6. Brazil
      • 8.5.6.1. Brazil market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.5.6.2. Brazil market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.5.6.3. Brazil market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.5.6.4. Brazil market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.5.7. Mexico
      • 8.5.7.1. Mexico market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.5.7.2. Mexico market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.5.7.3. Mexico market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.5.7.4. Mexico market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.5.8. Chile
      • 8.5.8.1. Chile market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.5.8.2. Chile market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.5.8.3. Chile market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.5.8.4. Chile market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
  • 8.6. Middle East & Africa
    • 8.6.1. Middle East & Africa market estimates and forecasts, 2018 - 2030
    • 8.6.2. Middle East & Africa market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.6.3. Middle East & Africa market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.6.4. Middle East & Africa market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.6.5. Middle East & Africa market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.6.6. Saudi Arabia
      • 8.6.6.1. Saudi Arabia market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.6.6.2. Saudi Arabia market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.6.6.3. Saudi Arabia market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.6.6.4. Saudi Arabia market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.6.7. UAE
      • 8.6.7.1. UAE market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.6.7.2. UAE market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.6.7.3. UAE market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.6.7.4. UAE market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.6.8. South Africa
      • 8.6.8.1. South Africa market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.6.8.2. South Africa market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.6.8.3. South Africa market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.6.8.4. South Africa market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)

Chapter 9. Audience Analytics Market Competitive Landscape

  • 9.1. Key Market Participants
    • 9.1.1. Adobe
    • 9.1.2. Oracle
    • 9.1.3. IBM Corporation
    • 9.1.4. SAS Institute Inc.
    • 9.1.5. Google LLC
    • 9.1.6. Audience
    • 9.1.7. Comscore, Inc.
    • 9.1.8. Sightcorp
    • 9.1.9. Unifi Software
    • 9.1.10. Telmar
    • 9.1.11. Quividi
    • 9.1.12. AnalyticsOwl
    • 9.1.13. Akamai Technologies
    • 9.1.14. NetBase Solutions
    • 9.1.15. JCDecaux Group
  • 9.2. Key Company Market Share Analysis, 2022
  • 9.3. Company Categorization/Position Analysis, 2022
  • 9.4. Strategic Mapping
    • 9.4.1. Expansion
    • 9.4.2. Acquisition
    • 9.4.3. Collaborations
    • 9.4.4. Product/service launch
    • 9.4.5. Partnerships
    • 9.4.6. Customer Experience