ウェルネスツーリズムの市場規模、シェア、動向分析レポート：サービス別（宿泊、ウェルネスアクティビティ）、旅行目的別（一次、二次）、旅行タイプ別（国内、海外）、地域別、セグメント別予測、2023年～2030年

ウェルネスツーリズム市場の成長と動向

グランドビューリサーチ社の最新レポートによると、世界のウェルネスツーリズム市場規模は2030年には2兆1,000億米ドルに達すると予測されています。2023年から2030年にかけて、CAGR12.42%で市場が拡大すると予測されています。健康とパーソナルケアに関する患者の意識向上は、市場の主要な促進要因の1つとなるでしょう。また、さまざまな政府によって手配されたプロモーションキャンペーンは、世界中のウェルネスツーリズムを奨励しています。各社が提供するウェルビーイングサービスは、顧客が個人の健康やウェルネスを改善・維持するための解決策を見つける手助けをします。健康志向の高まりは、人気の旅行先でのウェルネス活動の需要増に寄与しています。

ウェルネスツーリズムには、スパや鉱泉、スキー、ハイキング、ピラティス、ヨガなど、さまざまな活動が含まれます。近年では、ウェルネス療法への需要の高まりから、スパや鉱泉、ウェルネスリトリートの数が増加しています。Global Wellness Instituteによると、世界のスパ施設数は2017年の149,252から2020年には160,100へと7.3%増加しました。さらに、温泉・鉱泉の施設数は、2017年から2020年にかけて352件増加しました。このことは、ひいては雇用機会の増加につながっています。したがって、スパ数の増加は、その収益貢献とともに、予測期間にわたって市場を牽引することが期待されます。

どこでも働けることが当たり前になりつつある現在、人々はウェルネス休暇を利用して、美しい自然を楽しみながら働けるリゾート地を訪れています。人気の観光地では、社会人がリモートワークを通じてビジネスの見通しを立てられるよう、あらゆる設備が整っています。メキシコ、コスタリカ、バリなどの国々は、ワーク＆トラベルのために、インフラ、評判、マーケティングを構築し、厳選された経験を提供しています。さらに、うつ病や不安神経症などの精神疾患の蔓延、可処分所得の増加、オンライン旅行サービスの採用拡大、ソーシャルメディアの影響力の増大などが、市場の成長を促進しています。

さらに、COVID-19の大流行により、人々はこれまで以上に健康に気を遣うようになりました。マインドシェアが行った調査によると、人々の健康全般に対する考え方は、日々の健康状態の評価によって左右されることが分かっており、健康習慣の開発は依然として最重要課題となっています。世界人口の66％が、COVID-19以前よりも総合的な健康に気を配るようになったというのです。さらに、MiQがSapio Researchと共同で行った調査によると、米国、英国、オーストラリアの20％以上の消費者が、ロックダウン中にウェルネスサービスに多くのお金を費やしました。

ウェルネスツーリズム市場レポートハイライト

サービス面では、2022年に宿泊部門がウェルネスツーリズム市場を独占しました。これは、若返りプログラム、スパトリートメントなどのエキゾチックなセラピーを提供する巨大ホテルチェーンの急速な拡大によるものであると考えられます。

旅行タイプ別では、国内セグメントが2022年に最大市場シェアを占めました。これは、国内の観光客によるウェルネス活動への支出が増加したことに起因していると考えられます。

北米は、予測期間を通じて市場を独占すると推定されます。これは、心身の健康増進に対する高い需要、可処分所得の増加、スパの効果に関する意識の高まりに起因していると考えられます。

2022年5月、ヒルトンはCKRリゾートと提携し、ハイデラバードに旗艦ブランド「ヒルトンハイデラバードリゾート＆スパ」を導入すると発表しました。

マリオット・インターナショナルは、2022年6月に「マリオットのブリッジング・ザ・ギャップ」と名付けたホテル開発プログラムを開始しました。

目次

第1章 調査手法と範囲

• 市場セグメンテーション
• 調査手法
• 情報調達
  • 購入したデータベース
  • GVRの内部データベース
  • 二次情報
  • 1次調査
• 情報またはデータ分析
  • データ分析モデル
• 市場の策定と検証
• モデルの詳細
  • 出来高価格分析
• 二次情報一覧
• 略語一覧
• 目的

第2章 エグゼクティブサマリー

• ウェルネスツーリズム市場：市場展望
  • 旅行の種類
  • 地域の見通し
  • 競合シナリオ
• 市場のスナップショット
• 市場セグメンテーション
• 競合情勢

第3章 市場変数、動向、範囲

• 市場力学
  • 市場促進要因分析
    • スパの数が増える
    • 業界に新たな動向をもたらす
    • 人々の健康への関心の高まり
    • ウェルネスツーリズムを促進するための政府のイニシアチブの拡大
  • 市場抑制要因分析
    • ウェルネス洗浄
    • ウェルネスツーリズムに対する規制の欠如
• ウェルネスツーリズム市場ビジネス分析ツール
  • ポーターのファイブフォース分析
    • 買い手の交渉力
    • 供給企業の交渉力
    • 競争企業間の敵対関係
    • 新規参入業者の脅威
    • 代替品の脅威
  • PESTEL分析
    • 政治と法律の情勢
    • 経済情勢
    • 技術的および社会的情勢
• 浸透と成長の見通しのマッピング
• 定性分析：ウェルネスツーリズム市場に対するCOVID-19の影響

第4章 ウェルネスツーリズム市場：サービス分析

• ウェルネスツーリズム市場のサービス変動分析、2022年および2030年
• セグメントダッシュボード
• サービスの市場規模と予測、トレンド分析、2018年から2030年
  • 国内輸送
  • 宿泊
  • 飲食品
  • ウェルネス活動
  • 買い物
  • その他

第5章 ウェルネスツーリズム市場：旅行目的分析

• ウェルネスツーリズム市場の旅行目的の変動分析、2022年および2030年
• セグメントダッシュボード
• 旅行目的の市場規模と予測、トレンド分析、2018年から2030年
  • 主要な
  • セカンダリ

第6章 ウェルネスツーリズム市場：旅行タイプ分析

• ウェルネスツーリズム市場の旅行タイプの変動分析、2022年および2030年
• セグメントダッシュボード
• 2018年から2030年までの旅行タイプの市場規模と予測およびトレンド分析
  • 国内
  • 国際的

第7章 ウェルネスツーリズム市場：地域分析

• ウェルネスツーリズムの地域市場シェア分析、2022年および2030年
• 地域市場のスナップショット（市場規模、 CAGR）
• 北米
  • SWOT分析
  • 米国
    • 規制シナリオ
    • 競合シナリオ
  • カナダ
    • 規制シナリオ
    • 競合シナリオ
• 欧州
  • SWOT分析
  • 規制シナリオ
  • ドイツ
    • 規制シナリオ
    • 競合シナリオ
  • 英国
    • 規制シナリオ
    • 競合シナリオ
  • フランス
    • 規制シナリオ
    • 競合シナリオ
  • イタリア
    • 規制シナリオ
    • 競合シナリオ
  • スペイン
    • 規制シナリオ
    • 競合シナリオ
  • スイス
    • 規制シナリオ
    • 競合シナリオ
• アジア太平洋地域
  • SWOT分析
  • 日本
    • 規制シナリオ
    • 競合シナリオ
    • 日本のウェルネスツーリズム市場、2018年から2030年（10億米ドル）。
  • 中国
    • 規制シナリオ
    • 競合シナリオ
  • インド
    • 規制シナリオ
    • 競合シナリオ
  • オーストラリア
    • 規制シナリオ
    • 競合シナリオ
  • タイ
    • 規制シナリオ
    • 競合シナリオ
  • 韓国
    • 規制シナリオ
    • 競合シナリオ
  • マレーシア
    • 規制シナリオ
    • 競合シナリオ
• ラテンアメリカ
  • SWOT分析
  • ブラジル
    • 規制シナリオ
    • 競合シナリオ
  • メキシコ
    • 規制シナリオ
    • 競合シナリオ
  • アルゼンチン
    • 規制シナリオ
    • 競合シナリオ
• 中東とアフリカ
  • SWOT分析
  • 南アフリカ
    • 規制シナリオ
    • 競合シナリオ
  • サウジアラビア
    • 規制シナリオ
    • 競合シナリオ
  • アラブ首長国連邦
    • 規制シナリオ
    • 競合シナリオ

第8章 競合分析

• 参加者の概要
• 財務実績
• 会社の市況分析
• 参加企業区分
  • 戦略マッピング
    • 新サービス開始
    • パートナーシップ
    • コラボレーション
    • 地域展開
• 会社
  • Hilton
  • Accor
  • Hyatt Corporation
  • Rancho La Puerta, Inc.
  • Marriott International, Inc.
  • Rosewood Hotels Group
  • Niraamaya Wellness Retreat
  • InterContinental Hotels Group
  • Radisson Hospitality
  • Four Seasons Hotels Limited

List of Tables

• TABLE 1 List of secondary sources
• TABLE 2 List of abbreviation
• TABLE 3 Global in-country transport market estimates and forecast, 2018 - 2030 (USD Million)
• TABLE 4 Global lodging market estimates and forecast, 2018 - 2030 (USD Million)
• TABLE 5 Global food & beverage market estimates and forecast, 2018 - 2030 (USD Million)
• TABLE 6 Global wellness activities market estimates and forecast, 2018 - 2030 (USD Million)
• TABLE 7 Global shopping market estimates and forecast, 2018 - 2030 (USD Million)
• TABLE 8 Global others market estimates and forecast, 2018 - 2030 (USD Million)
• TABLE 9 Global primary market estimates and forecast, 2018 - 2030 (USD Million)
• TABLE 10 Global secondary market estimates and forecast, 2018 - 2030 (USD Million)
• TABLE 11 Global domestic market estimates and forecast, 2018 - 2030 (USD Million)
• TABLE 12 Global international market estimates and forecast, 2018 - 2030 (USD Million)
• TABLE 13 North America wellness tourism market, by country, 2018 - 2030 (USD Million)
• TABLE 14 North America wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 15 North America wellness tourism market, by service 2018 - 2030 (USD Million)
• TABLE 16 North America wellness tourism market, by travel type 2018 - 2030 (USD Million)
• TABLE 17 U.S. wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 18 U.S. wellness tourism market, by service 2018 - 2030 (USD Million)
• TABLE 19 U.S. wellness tourism market, by travel type 2018 - 2030 (USD Million)
• TABLE 20 Canada wellness tourism market by travel purpose, 2018 - 2030 (USD Million)
• TABLE 21 Canada wellness tourism market, by service 2018 - 2030 (USD Million)
• TABLE 22 Canada wellness tourism market, by travel type 2018 - 2030 (USD Million)
• TABLE 23 Europe wellness tourism market, by country, 2018 - 2030 (USD Million)
• TABLE 24 Europe wellness market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 25 Europe wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 26 Europe wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 27 Germany wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 28 Germany wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 29 Germany wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 30 U.K. wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 31 U.K. wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 32 U.K. wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 33 Germany wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 34 Germany wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 35 Germany wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 36 France wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 37 France wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 38 France wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 39 Italy wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 40 Italy wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 41 Italy wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 42 Spain wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 43 Spain wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 44 Spain wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 45 Switzerland wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 46 Switzerland wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 47 Switzerland wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 48 Asia Pacific wellness tourism market, by country, 2018 - 2030 (USD Million)
• TABLE 49 Asia Pacific wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 50 Asia Pacific wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 51 Asia Pacific wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 52 Japan wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 53 Japan wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 54 Japan wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 55 China wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 56 China wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 57 China wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 58 India wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 59 India wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 60 India wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 61 Australia wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 62 Australia wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 63 Australia wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 64 Thailand wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 65 Thailand wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 66 Thailand wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 67 South Korea wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 68 South Korea wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 69 South Korea wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 70 Malaysia wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 71 Malaysia wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 72 Malaysia wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 73 Latin America wellness tourism market, by country, 2018 - 2030 (USD Million)
• TABLE 74 Latin America wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 75 Latin America wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 76 Latin America wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 77 Brazil wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 78 Brazil wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 79 Brazil wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 80 Mexico wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 81 Mexico wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 82 Mexico wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 83 Argentina wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 84 Argentina wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 85 Argentina wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 86 MEA wellness tourism market, by country, 2018 - 2030 (USD Million)
• TABLE 87 MEA wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 88 MEA wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 89 MEA wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 90 South Africa wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 91 South Africa wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 92 South Africa wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 90 UAE wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 91 UAE wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 92 UAE wellness tourism market, by travel type, 2018 - 2030 (USD Million)
• TABLE 90 Saudi Arabia wellness tourism market, by travel purpose, 2018 - 2030 (USD Million)
• TABLE 91 Saudi Arabia wellness tourism market, by service, 2018 - 2030 (USD Million)
• TABLE 92 Saudi Arabia wellness tourism market, by travel type, 2018 - 2030 (USD Million)

List of Figures

• FIG. 1 Wellness tourism market segmentation
• FIG. 2 Market research process
• FIG. 3 Information procurement
• FIG. 4 Primary research pattern
• FIG. 5 Market research approaches
• FIG. 6 Value chain - based sizing & forecasting
• FIG. 7 QFD modeling for market share assessment
• FIG. 8 Market formulation & validation
• FIG. 9 Market snapshot
• FIG. 10 Market segmentation (USD Billion)
• FIG. 11 Competitive landscape
• FIG. 12 Market trends & outlook
• FIG. 13 Market driver relevance analysis (Current & future impact)
• FIG. 14 Market restraint relevance analysis (Current & future impact)
• FIG. 15 Penetration & growth prospect mapping
• FIG. 16 Wellness tourism market: Service movement analysis, (USD Billion)
• FIG. 17 Wellness tourism service market outlook: Key takeaways
• FIG. 18 In - country transport market, 2018 - 2030 (USD Billion)
• FIG. 19 Lodging market 2018 - 2030 (USD Billion)
• FIG. 20 Food & beverage market 2018 - 2030 (USD Billion)
• FIG. 21 Wellness activities market 2018 - 2030 (USD Billion)
• FIG. 22 Shopping market 2018 - 2030 (USD Billion)
• FIG. 23 Others market 2018 - 2030 (USD Billion)
• FIG. 24 Wellness tourism market: Travel purpose movement analysis, (USD Billion)
• FIG. 25 Wellness tourism travel purpose market outlook: Key takeaways
• FIG. 26 Primary market, 2018 - 2030 (USD Billion)
• FIG. 27 Secondary market 2018 - 2030 (USD Billion)
• FIG. 28 Wellness tourism market: Travel type movement analysis, (USD Billion)
• FIG. 29 Wellness tourism travel type market outlook: Key takeaways
• FIG. 30 Domestic market, 2018 - 2030 (USD Billion)
• FIG. 31 International market 2018 - 2030 (USD Billion)
• FIG. 32 Regional outlook, 2022 & 2030
• FIG. 33 Regional market place: Key takeaways
• FIG. 34 North America: SWOT analysis
• FIG. 35 North America wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 36 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 37 U.S. wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 38 Estimated number of international tourist arrivals, 2018 - 2022 (Million))
• FIG. 39 Canada wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 40 Europe: SWOT analysis
• FIG. 41 Europe wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 42 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 43 Germany wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 44 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 45 U.K. wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 46 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 47 France wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 48 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 49 Italy wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 50 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 51 Spain wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 52 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 53 Switzerland wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 54 Asia Pacific: SWOT analysis
• FIG. 55 Asia Pacific wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 56 Estimated number of international tourist arrivals, 2018 - 2022 (millions)
• FIG. 57 Japan wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 58 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 59 China wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 60 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 61 India wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 62 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 63 Australia wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 64 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 65 Thailand wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 66 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 67 South Korea wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 68 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 69 Malaysia wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 70 Latin America: SWOT analysis
• FIG. 71 Latin America wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 72 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 73 Brazil wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 74 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 75 Mexico wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 76 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 77 Argentina wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 78 Middle East & Africa: SWOT analysis
• FIG. 79 Middle East & Africa wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 80 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 81 South Africa wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 82 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 83 Saudi Arabia wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 84 Estimated number of international tourist arrivals, 2018 - 2022 (Million)
• FIG. 85 UAE wellness tourism market, 2018 - 2030 (USD Billion)
• FIG. 86 Company/competition categorization
• FIG. 87 Company market position analysis
• FIG. 88 Strategy mapping

Wellness Tourism Market Growth & Trends:

The global wellness tourism market size is expected to reach USD 2.1 trillion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 12.42% from 2023 to 2030. Improving patient awareness about health and personal care will be one of the major drivers for the market. Promotional campaigns arranged by various governments are also encouraging wellness tourism across the globe. Wellbeing services offered by players help customers find solutions to improve or maintain their personal health and wellness. The rising number of health-conscious people is contributing to the increasing demand for wellness activities at popular travel destinations.

Wellness tourism includes various activities such as spas, mineral springs, skiing, hiking, Pilates, yoga, and others. In recent years, increasing demand for wellness therapies has resulted in a rise in the number of spas, mineral springs, and wellness retreats. According to the Global Wellness Institute, the number of spa establishments worldwide increased by 7.3% from 149,252 in 2017 to 160,100 in 2020. Furthermore, the number of thermal/mineral spring establishments increased by 352 from 2017 to 2020. This, in turn, has resulted in a rise in employment opportunities. Hence, an increase in the number of spas along with their revenue contribution is expected to drive the market over the forecast period.

With work from anywhere becoming the new normal, people are taking wellness vacations to resorts where they can work while enjoying nature's beauty. Popular tourism destinations are providing all the facilities to allow working professionals to grow their business prospectus through remote workcations. Countries such as Mexico, Costa Rica, and Bali are building their infrastructure, reputation, and marketing to provide a curated experience for work & travel. Furthermore, the growing prevalence of mental illnesses such as depression and anxiety, rise in disposable income, increasing adoption of online travel services, and growing influence of social media is propelling the market growth.

Moreover, people are now more concerned than ever about their health because of the COVID-19 pandemic. The development of healthy habits remains a top priority, according to research conducted by Mindshare, which found that people's perspectives on their overall health are influenced by the daily assessment of their own health. Sixty-six percent of the global population is now more concerned with their overall health than they were before COVID-19. Furthermore, according to a study conducted by MiQ in collaboration with Sapio Research, over 20% of consumers in the U.S., the U.K., and Australia spent more money on wellness services during the lockdown.

Wellness Tourism Market Report Highlights:

• In terms of service, the lodging segment dominated the wellness tourism market in 2022. This can be attributed to the rapid expansion of huge hotel chains that provide exotic therapies including rejuvenation programs, spa treatments, and other services

• Based on travel type, the domestic segment accounted for the maximum market share in 2022. This can be attributed to increased expenditure by domestic tourists on wellness activities

• North America is estimated to dominate the market throughout the forecast period. This can be attributed to the high demand for physical and mental health improvement, increasing disposable income, and growing awareness about spa benefits

• In May 2022, Hilton announced a collaboration with CKR Resort to introduce its flagship brand Hilton Hyderabad Resort & Spa in Hyderabad

• Marriott International launched a hotel development program named "Marriott's Bridging the Gap" in June 2022

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market Segmentation
• 1.2 Research Methodology
• 1.3 Information Procurement
  • 1.3.1 Purchased database
  • 1.3.2 GVR's Internal Database
  • 1.3.3 Secondary sources
  • 1.3.4 Primary research
• 1.4 Information or Data Analysis
  • 1.4.1 Data Analysis Models
• 1.5 Market Formulation & Validation
• 1.6 Model Details
  • 1.6.1 Volume Price analysis
• 1.7 List of Secondary Sources
• 1.8 List of Abbreviations
• 1.9 Objectives
  • 1.9.1 Objective - 1
  • 1.9.2 Objective - 2
  • 1.9.3 Objective - 3

Chapter 2 Executive Summary

• 2.1 Wellness Tourism Market: Market Outlook
  • 2.1.1 Travel type
  • 2.1.2 Regional outlook
  • 2.1.3 Competitive scenario
• 2.2 Market Snapshot
• 2.3 Market Segmentation
• 2.4 Competitive Landscape

Chapter 3 Market Variables, Trends & Scope

• 3.1 Market Dynamics
  • 3.1.1 Market driver analysis
    • 3.1.1.1 Increasing number of spas
    • 3.1.1.2 Introducing new trends to the industry
    • 3.1.1.3 Growing interest of people toward health and wellness
    • 3.1.1.4 Growing government initiatives to promote wellness tourism
  • 3.1.2 Market restraint analysis
    • 3.1.2.1 Wellness washing
    • 3.1.2.2 Lack of regulations for wellness tourism
• 3.2 Wellness Tourism Market Business Analysis Tools
  • 3.2.1 Porter's Five Forces Analysis
    • 3.2.1.1 Bargaining power of buyers
    • 3.2.1.2 Bargaining power of suppliers
    • 3.2.1.3 Competitive rivalry
    • 3.2.1.4 Threat of new entrants
    • 3.2.1.5 Threat of substitutes
  • 3.2.2 PESTEL Analysis
    • 3.2.2.1 Political & legal landscape
    • 3.2.2.2 Economic landscape
    • 3.2.2.3 Technological & social landscape
• 3.3 Penetration & Growth Prospect Mapping
• 3.4 Qualitative Analysis: Impact of COVID - 19 on the Wellness Tourism Market

Chapter 4 Wellness Tourism Market: Service Analysis

• 4.1 Wellness Tourism Market Service Movement Analysis, 2022 & 2030
• 4.2 Segment Dashboard
• 4.3 Market Size & Forecasts and Trend Analysis, 2018 to 2030 for the Service
  • 4.3.1 In - country Transport
    • 4.3.1.1 In - country transport market, 2018 - 2030 (USD Billion)
  • 4.3.2 Lodging
    • 4.3.2.1 Lodging market, 2018 - 2030 (USD Billion)
  • 4.3.3 Food & Beverage
    • 4.3.3.1 Food & beverage market, 2018 - 2030 (USD Billion)
  • 4.3.4 Wellness Activities
    • 4.3.4.1 Wellness activities market, 2018 - 2030 (USD Billion)
  • 4.3.5 Shopping
    • 4.3.5.1 Shopping market, 2018 - 2030 (USD Billion)
  • 4.3.6 Others
    • 4.3.6.1 Others market, 2018 - 2030 (USD Billion)

Chapter 5 Wellness Tourism Market: Travel Purpose Analysis

• 5.1 Wellness Tourism Market Travel Purpose Movement Analysis, 2022 & 2030
• 5.2 Segment Dashboard
• 5.3 Market Size & Forecasts and Trend Analysis, 2018 to 2030 for the Travel Purpose
  • 5.3.1 Primary
    • 5.3.1.1 Primary market, 2018 - 2030 (USD Billion)
  • 5.3.2 Secondary
    • 5.3.2.1 Secondary market, 2018 - 2030 (USD Billion)

Chapter 6 Wellness Tourism Market: Travel Type Analysis

• 6.1 Wellness Tourism Market Travel Type Movement Analysis, 2022 & 2030
• 6.2 Segment Dashboard
• 6.3 Market Size & Forecasts and Trend Analysis, 2018 to 2030 for the Travel Type
  • 6.3.1 Domestic
    • 6.3.1.1 Domestic market, 2018 - 2030 (USD Billion)
  • 6.3.2 International
    • 6.3.2.1 International market, 2018 - 2030 (USD Billion)

Chapter 7 Wellness Tourism Market: Regional Analysis

• 7.1 Wellness Tourism Regional Market Share Analysis, 2022 & 2030
• 7.2 Regional Market Snapshot (Market Size, CAGR)
• 7.3 North America
  • 7.3.1 SWOT Analysis
  • 7.3.2 North AMerica Wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.3.3 U.S.
    • 7.3.3.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.3.3.2 Regulatory scenario
    • 7.3.3.3 Competitive scenario
    • 7.3.3.4 U.S. wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.3.4 Canada
    • 7.3.4.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.3.4.2 Regulatory scenario
    • 7.3.4.3 Competitive scenario
    • 7.3.4.4 Canada wellness tourism market, 2018 - 2030 (USD Billion)
• 7.4 Europe
  • 7.4.1 SWOT Analysis
  • 7.4.2 Regulatory scenario
  • 7.4.3 Europe Wellness Tourism Market, 2018 - 2030 (USD Billion)
  • 7.4.4 Germany
    • 7.4.4.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.4.4.2 Regulatory scenario
    • 7.4.4.3 Competitive scenario
    • 7.4.4.4 Germany wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.4.5 UK
    • 7.4.5.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.4.5.2 Regulatory Scenario
    • 7.4.5.3 Competitive scenario
    • 7.4.5.4 UK wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.4.6 France
    • 7.4.6.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.4.6.2 Regulatory scenario
    • 7.4.6.3 Competitive scenario
    • 7.4.6.4 France wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.4.7 Italy
    • 7.4.7.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.4.7.2 Regulatory scenario
    • 7.4.7.3 Competitive scenario
    • 7.4.7.4 Italy wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.4.8 Spain
    • 7.4.8.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.4.8.2 Regulatory scenario
    • 7.4.8.3 Competitive scenario
    • 7.4.8.4 Spain wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.4.9 Switzerland
    • 7.4.9.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.4.9.2 Regulatory scenario
    • 7.4.9.3 Competitive scenario
    • 7.4.9.4 Switzerland wellness tourism market, 2018 - 2030 (USD Billion)
• 7.5 Asia Pacific
  • 7.5.1 SWOT Analysis
  • 7.5.2 Asia Pacific wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.5.3 japan
    • 7.5.3.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.5.3.2 Regulatory scenario
    • 7.5.3.3 Competitive scenario
    • 7.5.3.4 Japan wellness tourism market, 2018 - 2030 (USD Billion).
  • 7.5.4 China
    • 7.5.4.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.5.4.2 Regulatory scenario
    • 7.5.4.3 Competitive scenario
    • 7.5.4.4 China wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.5.5 India
    • 7.5.5.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.5.5.2 Regulatory scenario
    • 7.5.5.3 Competitive scenario
    • 7.5.5.4 India wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.5.6 Australia
    • 7.5.6.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.5.6.2 Regulatory scenario
    • 7.5.6.3 Competitive scenario
    • 7.5.6.4 Australia wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.5.7 Thailand
    • 7.5.7.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.5.7.2 Regulatory scenario
    • 7.5.7.3 Competitive scenario
    • 7.5.7.4 Thailand wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.5.8 South Korea
    • 7.5.8.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.5.8.2 Regulatory scenario
    • 7.5.8.3 Competitive scenario
    • 7.5.8.4 South Korea wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.5.9 Malaysia
    • 7.5.9.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.5.9.2 Regulatory scenario
    • 7.5.9.3 Competitive scenario
    • 7.5.9.4 Malaysia wellness tourism market, 2018 - 2030 (USD Billion)
• 7.6 Latin America
  • 7.6.1 SWOT Analysis
  • 7.6.2 Latin America wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.6.3 Brazil
    • 7.6.3.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.6.3.2 Regulatory scenario
    • 7.6.3.3 Competitive scenario
    • 7.6.3.4 Brazil wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.6.4 Mexico
    • 7.6.4.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.6.4.2 Regulatory scenario
    • 7.6.4.3 Competitive scenario
    • 7.6.4.4 Mexico wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.6.5 Argentina
    • 7.6.5.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.6.5.2 Regulatory scenario
    • 7.6.5.3 Competitive scenario
    • 7.6.5.4 Argentina wellness tourism market, 2018 - 2030 (USD Billion)
• 7.7 Middle East & Africa
  • 7.7.1 SWOT Analysis
  • 7.7.2 Middle East & Africa wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.7.3 South Africa
    • 7.7.3.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.7.3.2 Regulatory scenario
    • 7.7.3.3 Competitive scenario
    • 7.7.3.4 South Africa wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.7.4 Saudi Arabia
    • 7.7.4.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.7.4.2 Regulatory scenario
    • 7.7.4.3 Competitive scenario
    • 7.7.4.4 Saudi Arabia wellness tourism market, 2018 - 2030 (USD Billion)
  • 7.7.5 UAE
    • 7.7.5.1 Estimated number of international tourist arrivals, 2018 - 2022
    • 7.7.5.2 Regulatory scenario
    • 7.7.5.3 Competitive scenario
    • 7.7.5.4 UAE wellness tourism market, 2018 - 2030 (USD Billion)

Chapter 8 Competitive Analysis

• 8.1 Participant's Overview
• 8.2 Financial Performance
• 8.3 Company Market Position Analysis
• 8.4 Participant Categorization
  • 8.4.1 Strategy mapping
    • 8.4.1.1 New service launch
    • 8.4.1.2 Partnerships
    • 8.4.1.3 Collaboration
    • 8.4.1.4 Regional expansion
• 8.5 Company
  • 8.5.1 Hilton
  • 8.5.2 Accor
  • 8.5.3 Hyatt Corporation
  • 8.5.4 Rancho La Puerta, Inc.
  • 8.5.5 Marriott International, Inc.
  • 8.5.6 Rosewood Hotels Group
  • 8.5.7 Niraamaya Wellness Retreat
  • 8.5.8 InterContinental Hotels Group
  • 8.5.9 Radisson Hospitality
  • 8.5.10 Four Seasons Hotels Limited