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表紙：エコツーリズムの市場規模、シェア、動向分析レポート：アクティビティタイプ別（陸上、海上）、グループ別（単独、団体）、予約方法別、年齢層別、地域別、セグメント予測、2022年～2030年
市場調査レポート
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1122272

エコツーリズムの市場規模、シェア、動向分析レポート：アクティビティタイプ別（陸上、海上）、グループ別（単独、団体）、予約方法別、年齢層別、地域別、セグメント予測、2022年～2030年

Ecotourism Market Size, Share & Trends Analysis Report By Activity Type (Land, Marine), By Group (Solo, Group), By Booking Mode, By Age Group, By Region, And Segment Forecasts, 2022 - 2030
出版日: | 発行: Grand View Research | ページ情報: 英文 100 Pages | 納期: 2～10営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
エコツーリズムの市場規模、シェア、動向分析レポート：アクティビティタイプ別（陸上、海上）、グループ別（単独、団体）、予約方法別、年齢層別、地域別、セグメント予測、2022年～2030年
出版日: 2022年08月17日
発行: Grand View Research
ページ情報: 英文 100 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

エコツーリズム市場の成長と動向

Grand View Research, Inc.の新しいレポートによると、世界のエコツーリズム市場規模は、2030年までに6,652億米ドルに達し、予測期間中に15.2%のCAGRを記録する見込みであることが明らかになりました。世界市場は近年、世界中の旅行者が従来の観光活動をやめてエコツーリズムのトレンドに乗ることで、力強い成長を遂げています。持続可能な旅行エコシステムの開発に向けた国内外の投資は、さらに業界の成長に建設的な付加価値を与えています。

国連の調査によると、旅行者の信念、持続可能性とエコツーリズムは、最近の10年間で上昇しました。国連は2017年を「開発のための持続可能な観光の国際年」とし、この研究はミレニアル世代内の考え方と消費者の焦点の変化を示唆しています。さらに、エコツーリズムの人気の高まりは、自然環境への悪影響や悪化に関する国民の意識の高まりによって、さらに拍車がかかっています。

この産業の主な成長要因は、環境保護意識の高まり、魅力的な旅行パッケージ、持続可能な開発、リーズナブルな料金です。環境保護は、環境に配慮した旅行によって達成されます。また、これらの要素は、世界中の旅行会社やその他の主要な観光事業者に収益性の高い見通しを提供するのに役立っています。インドや中国を含む新興経済諸国では、エコツーリズムに対する認識を高めるためにソーシャルメディアが台頭し、成長に積極的に貢献しています。

地域市場でエコツーリズムを盛り上げ、地域経済に貢献するために、政府や旅行・観光協会が大きなイニシアティブをとっています。例えば、2019年11月、カンボジア政府は、同国のエコツーリズムを推進する計画を立ち上げ、セクター収入の増加、農村部の生活水準の向上、国の天然資源の保全を支援することを目的としています。このような取り組みが、予測期間中の業界の成長を促進すると予想されます。

COVID-19の大流行は、複数の産業や部門に大きな影響を与えています。すべての企業や産業は、パンデミック病の広範な感染の結果、いくつかの困難に直面しています。観光ビジネス、特に観光部門は、パンデミックの影響を最も受けているこれらの産業の1つです。COVID-19の流行期間中、世界市場は深刻な影響を受け、市場で活動する企業はマイナス成長を目の当たりにすることになりました。

世界旅行観光協議会（WTTC）が発表したデータによると、旅行・観光業のGDPへの貢献度は2020年に約4兆9000億米ドル（-50.4％減）の損失を示しました。しかし、パンデミック後は、エコツーリズムへの移行が進み、旅行業界をさらに活性化させることが期待されています。また、持続可能性を重視する消費者行動へのパラダイム変化や高齢者の自然体験型観光への需要増が、今後数年間で世界市場を大きく成長させるものと思われます。

2021年には欧州が最大の収益シェアを占めました。都市化の進展と所得水準の上昇により、アウトドアレジャー、一人旅、イマージョン（没入型）旅行の人気が高まっており、業界の拡大に拍車をかけています。一流のホテル会社は、エコロッジやキャンプの建設、トレイルや小旅行の企画、ソーシャルメディアのマーケティング活動への資金投入など、斬新でクリエイティブな方法を実施しています。エコツーリズムの環境的・文化的側面を評価するだけでなく、リサイクルの支援、エネルギー効率の重視、水の再利用など、地域社会に経済的機会を提供するプロジェクトに取り組んでいます。

例えば、2022年4月、欧州旅行委員会（ETC）は北欧諸国を対象とした持続可能な観光マーケティングキャンペーンを開始しました。COVID-19の制限がすでに緩和されていることから、欧州委員会はこの地域の観光を活性化させるためにこのキャンペーンを展開したとしています。また、コンソーシアムパートナー、ツアーオペレーター、メディアを巻き込み、B2BおよびB2Cの活動を行う予定です。これは、ひいては地域の市場拡大を促進しています。

エコツーリズム市場レポートハイライト

2021年の世界市場のうち、陸上エコツーリズムが約70％を占めています。この成長は主に、陸上観光活動に対する消費者の需要の高まりと、これらのツアーの経済的性質に起因するものである

ダイレクトブッキングが世界市場を独占し、2021年の収益シェアの60%以上を占めました。これは、主要なツアーオペレーターが提供するいくつかのテーラーメイドサービスや没入型体験が理由です。

Z世代セグメントは、予測期間中に15.0%のCAGRで成長すると予想されます。この年齢層における過剰観光の悪影響に対する理解の高まりは、Z世代旅行者の購買意思決定に大きな影響を与えると予想される

目次

第1章 調査手法と範囲

  • 市場セグメンテーションと範囲
  • 市場の定義
  • 情報調達
    • 購入したデータベース
    • GVRの内部データベース
    • 二次情報と第三者の視点
    • 1次調査
  • 情報分析
    • データ分析モデル
  • 市場形成とデータ可視化
  • データの検証と公開

第2章 エグゼクティブサマリー

  • 市場の見通し
  • 活動の種類見通し
  • グループの見通し
  • 予約モードの見通し
  • 年齢層の見通し
  • 地域の見通し

第3章 エコツーリズム市場の変数、動向、範囲

  • 市場系列の見通し
  • 浸透と成長の見通しのマッピング
  • バリューチェーン分析
  • 技術概要
  • 規制の枠組み
  • 市場力学
    • 市場促進要因分析
    • 市場抑制分析
    • 業界の課題
  • 事業環境分析
    • ポーターの分析
      • 新規参入業者の脅威
      • 供給企業の交渉力
      • 買い手の交渉力
      • 代替品の脅威
      • 競争企業間の敵対関係
    • PESTLE分析
      • 政治情勢
      • 環境情勢
      • 社会情勢
      • テクノロジー情勢
      • 経済情勢
      • 法的情勢
    • 主要取引と戦略的提携分析
  • 市場参入戦略
  • COVID-19影響分析

第4章 消費者行動分析

  • 消費者の動向と好み
  • 購入決定に影響を与える要因
  • 消費者活動タイプの採用
  • 所見と推奨事項

第5章 エコツーリズム市場：活動タイプの推定・動向分析

  • 活動タイプの変動分析と市場シェア、2021年と2030年
  • 陸上
  • 海洋

第6章 エコツーリズム市場：グループの推定・動向分析

  • グループの変動分析と市場シェア、2021年と2030年
  • ソロ
  • グループ

第7章 エコツーリズム市場：予約モードの推定・動向分析

  • 予約モードの変動分析と市場シェア、2021年と2030年
  • 直接
  • 旅行代理店
  • マーケットプレース予約

第8章 エコツーリズム市場：年齢層の推定・動向分析

  • 年齢層の変動分析と市場シェア、2021年と2030年
  • ジェネレーションX
  • ジェネレーションY
  • ジェネレーションZ

第9章 エコツーリズム市場：地域推定・動向分析

  • 地域別変動分析と市場シェア、2021年と2030年
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • スペイン
  • アジア太平洋地域
    • 中国
    • インド
    • 日本
    • 韓国
    • オーストラリア
  • 中南米
    • ブラジル
  • 中東とアフリカ
    • 南アフリカ

第10章 競合分析

  • 主なプレーヤーの最近の展開とその影響
  • COVID-19パンデミック時に主要企業が採用した戦略
  • ベンダー情勢
  • 公開会社
    • 会社の市況分析
  • プライベートカンパニー
    • 主要な新興企業/テクノロジーディスラプター/イノベーターのリスト

第11章 企業プロファイル

  • Adventure Alternative Ltd
    • 会社概要
    • 財務実績
    • 活動タイプのベンチマーク
    • 戦略的イニシアチブ
  • Aracari
    • 会社概要
    • 財務実績
    • 活動タイプのベンチマーク
    • 戦略的イニシアチブ
  • Black Kite tour PLC
    • 会社概要
    • 財務実績
    • 活動タイプのベンチマーク
    • 戦略的イニシアチブ
  • G Adventures
    • 会社概要
    • 財務実績
    • 活動タイプのベンチマーク
    • 戦略的イニシアチブ
  • Frosch International Travel
    • 会社概要
    • 財務実績
    • 活動タイプのベンチマーク
    • 戦略的イニシアチブ
  • Gondwana Ecotours
    • 会社概要
    • 財務実績
    • 活動タイプのベンチマーク
    • 戦略的イニシアチブ
  • Discover Corps
    • 会社概要
    • 財務実績
    • 活動タイプのベンチマーク
    • 戦略的イニシアチブ
  • ROW Adventures
    • 会社概要
    • 財務実績
    • 活動タイプのベンチマーク
    • 戦略的イニシアチブ
  • Natural Habitat Adventures
    • 会社概要
    • 財務実績
    • 活動タイプのベンチマーク
    • 戦略的イニシアチブ
  • Cheesemans'Ecology Safaris
    • 会社概要
    • 財務実績
    • 活動タイプのベンチマーク
    • 戦略的イニシアチブ
図表

List of Tables

  • 1. Ecotourism Market - Key Market Driver Analysis
  • 2. Ecotourism Market - Key Market Restraint Analysis
  • 3. Global land ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 4. Global marine ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 5. North America Ecotourism Market estimates and forecast, 2017 - 2030 (USD Billion)
  • 6. Global solo ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 7. Global group ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 8. Global ecotourism market estimates and forecast through direct booking, 2017 - 2030 (USD Billion)
  • 9. Global ecotourism market estimates and forecast through travel agent, 2017 - 2030 (USD Billion)
  • 10. Global ecotourism market estimates and forecast through marketplace booking, 2017 - 2030 (USD Billion)
  • 11. Global generation X ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 12. Global generation Y ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 13. Global generation Z ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 14. North America ecotourism market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
  • 15. North America ecotourism market estimates and forecast, by group, 2017 - 2030 (USD Billion)
  • 16. North America ecotourism market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
  • 17. North America ecotourism market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
  • 18. U.S. ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 19. U.S. Ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 20. U.S. ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 21. U.S. ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 22. U.S. ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 23. Canada ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 24. Canada ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 25. Canada ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 26. Canada ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 27. Canada ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 28. Mexico ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 29. Mexico Ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 30. Mexico ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 31. Mexico ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 32. Mexico ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 33. Europe ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 34. Europe ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 35. Europe ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 36. Europe ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 37. Europe ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 38. U.K. ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 39. U.K. ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 40. U.K. ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 41. U.K. ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 42. U.K. ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 43. Germany ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 44. Germany ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 45. Germany ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 46. Germany ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 47. Germany ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 48. France ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 49. France ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 50. France ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 51. France ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 52. France ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 53. Italy ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 54. Italy ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 55. Italy ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 56. Italy ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 57. Italy ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 58. Spain ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 59. Spain ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 60. Spain ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 61. Spain ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 62. Spain ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 63. Asia Pacific ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 64. Asia Pacific ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 65. Asia Pacific ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 66. Asia Pacific ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 67. Asia Pacific ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 68. China ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 69. China ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 70. China ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 71. China ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 72. China ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 73. India ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 74. India ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 75. India ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 76. India ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 77. India ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 78. Japan ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 79. Japan ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 80. Japan ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 81. Japan ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 82. Japan ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 83. Australia ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 84. Australia ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 85. Australia ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 86. Australia ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 87. Australia ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 88. South Korea ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 89. South Korea ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 90. South Korea ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 91. South Korea ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 92. South Korea ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 93. Central & South America ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 94. Central & South America ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 95. Central & South America ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 96. Central & South America ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 97. Central & South America ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 98. Brazil ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 99. Brazil ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 100. Brazil ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 101. Brazil ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 102. Brazil ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 103. Middle East & Africa ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 104. Middle East & Africa ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 105. Middle East & Africa ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 106. Middle East & Africa ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 107. Middle East & Africa ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 108. South Africa ecotourism market estimates and forecast, 2017 - 2030 (USD Billion)
  • 109. South Africa ecotourism market estimates and forecast by activity type, 2017 - 2030 (USD Billion)
  • 110. South Africa ecotourism market estimates and forecast by group, 2017 - 2030 (USD Billion)
  • 111. South Africa ecotourism market estimates and forecast by booking mode, 2017 - 2030 (USD Billion)
  • 112. South Africa ecotourism market estimates and forecast by age group, 2017 - 2030 (USD Billion)
  • 113. Vendor landscape

List of Figures

  • 1. Ecotourism Market Snapshot
  • 2. Ecotourism Market Segmentation & Scope
  • 3. Ecotourism Market Penetration & Growth Prospect Mapping
  • 4. Ecotourism Market Value Chain Analysis
  • 5. Ecotourism Market Dynamics
  • 6. Ecotourism Market Porter's Analysis
  • 7. Ecotourism Market: Activity Type Movement Analysis
  • 8. Ecotourism Market: Group Movement Analysis
  • 9. Ecotourism Market: Booking Mode Movement Analysis
  • 10. Ecotourism Market: Age Group Movement Analysis
  • 11. Ecotourism Market: Regional Movement Analysis
目次
Product Code: GVR-4-68039-967-6

Ecotourism Market Growth & Trends:

The global ecotourism market size is expected to reach USD 665.20 billion by 2030, registering a CAGR of 15.2% over the forecast period, according to a new report by Grand View Research, Inc. The global market has witnessed strong growth in recent years with travelers across the globe ditching traditional tourism activities and following the ecotourism trend. Domestic and international investments toward the development of a sustainable travel ecosystem have further made construction addition to the growth of the industry.

According to a United Nations study, travelers' belief in, sustainability and ecotourism have risen in the recent decade. The United Nations marked 2017 as the International Year of Sustainable Tourism for Development and the study suggests a shift in mindset and consumer focus within the millennial generation. Additionally, the growing popularity of ecotourism is further fueled by rising public awareness regarding negative and deteriorating impacts on the natural environment.

The key growth drivers for the industry are the rise in environmental protection awareness, alluring trip packages, sustainable development, and reasonable rates. Environmental protection is achieved through environmentally friendly travel. It benefits the local host economically, and these elements help to provide profitable prospects for travel agencies and other major tourist businesses throughout the world. The rise of social media to create awareness about ecotourism in developing economies including India and China has positively contributed to the growth.

To boost eco-tourism in the regional market and contribute to the local economy, governments and travel and tourism associations are taking major initiatives. For instance, in November 2019, the government of Cambodia launched a plan to promote ecotourism in the Kingdom to increase sector revenue, enhance the standard of living in rural areas, and assist in the preservation of the nation's natural resources. Such initiatives are anticipated to drive the growth of the industry over the forecast period.

COVID-19 pandemic has had huge impacts on multiple industries and sectors. All enterprises and industries face several difficulties as a result of the pandemic disease's widespread infection. The tourist business, and specifically the tourism sector, is one of these industries that is most impacted by the pandemic. During the COVID-19 pandemic, the global market was impacted severely with companies operating in the market witnessing a negative downturn.

According to the data published by the World Travel & Tourism Council (WTTC), travel & tourism's contribution to GDP witnessed a loss of almost US$4.9 trillion in 2020 (-50.4% decline). However post-pandemic, a continuing shift toward ecotourism is expected to give an additional boost to the industry. A paradigm change in consumer behavior toward a focus on sustainability and increased demand for nature-based tourism among senior citizens are likely to generate significant growth in the worldwide market in the forthcoming years.

Europe accounted for the largest revenue share in 2021. Due to increased urbanization and rising income levels, outdoor leisure activities, solo travel, and immersion travel are becoming increasingly popular, which is fueling the industry's expansion. The top hotel companies are implementing novel and creative ways to build eco-lodges and camps, plan trails and excursions, and spend money on social media marketing efforts. In addition to assessing the environmental and cultural aspects of ecotourism, they are also working on projects that support recycling, put an emphasis on energy efficiency, and reuse water, all of which help to provide local communities with economic opportunities.

For instance, in April 2022, European Travel Commission (ETC) launched a sustainable tourism marketing campaign for Nordic countries. As COVID-19 limitations are already being relaxed, the Commission claims that this campaign was developed to revitalize tourism in the area. It will also involve B2B and B2C activities by engaging with consortium partners, tour operators, and the media. This in turn is promoting regional market expansion.

Ecotourism Market Report Highlights:

  • Land ecotourism accounted for around 70% of the global market in 2021. The growth is mainly driven by rising consumer demand for land-based tourism activities coupled with the economic nature of these tours
  • Direct booking dominated the global market and accounted for over 60% of the revenue share in 2021 on account of several tailored services and immersive experiences offered by key tour operators
  • The generation Z segment is expected to grow at a CAGR of 15.0% over the forecast period. The increasing understanding of the negative effects of over-tourism within this age group is anticipated to have a substantial influence on Gen Z travelers' purchasing decisions

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Activity Type Outlook
  • 2.3. Group Outlook
  • 2.4. Booking Mode Outlook
  • 2.5. Age Group Outlook
  • 2.6. Regional Outlook

Chapter 3. Ecotourism Market Variables, Trends & Scope

  • 3.1 Market Lineage Outlook
  • 3.2 Penetration & Growth Prospect Mapping
  • 3.3 Value Chain Analysis
  • 3.4 Technology Overview
  • 3.5 Regulatory Framework
  • 3.6 Market Dynamics
    • 3.6.1 Market Driver Analysis
    • 3.6.2 Market restraint Analysis
    • 3.6.3 Industry challenges
  • 3.7 Business Environment Analysis
    • 3.7.1 Porter's Analysis
      • 3.7.1.1 Threat of new entrants
      • 3.7.1.2 Bargaining power of suppliers
      • 3.7.1.3 Bargaining power of buyers
      • 3.7.1.4 Threat of substitutes
      • 3.7.1.5 Competitive rivalry
    • 3.7.2 PESTLE Analysis
      • 3.7.2.1 Political Landscape
      • 3.7.2.2 Environmental Landscape
      • 3.7.2.3 Social Landscape
      • 3.7.2.4 Technology Landscape
      • 3.7.2.5 Economic Landscape
      • 3.7.2.6 Legal Landscape
    • 3.7.3 Major Deals & Strategic Alliances Analysis
  • 3.8 Market Entry Strategy
  • 3.9 COVID-19 Impact Analysis

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Activity Type Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Ecotourism Market: Activity Type Estimates & Trend Analysis

  • 5.1. Activity Type Movement Analysis & Market Share, 2021 & 2030
  • 5.2. Land
    • 5.2.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
  • 5.3. Marine
    • 5.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)

Chapter 6. Ecotourism Market: Group Estimates & Trend Analysis

  • 6.1. Group Movement Analysis & Market Share, 2021 & 2030
  • 6.2. Solo
    • 6.2.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
  • 6.3. Group
    • 6.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)

Chapter 7. Ecotourism Market: Booking Mode Estimates & Trend Analysis

  • 7.1. Booking Mode Movement Analysis & Market Share, 2021 & 2030
  • 7.2. Direct
    • 7.2.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
  • 7.3. Travel Agent
    • 7.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
  • 7.4. Marketplace Booking
    • 7.4.1. Market estimates and forecast, 2017 - 2030 (USD Billion)

Chapter 8. Ecotourism Market: Age Group Estimates & Trend Analysis

  • 8.1. Age Group Movement Analysis & Market Share, 2021 & 2030
  • 8.2. Generation X
    • 8.2.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
  • 8.3. Generation Y
    • 8.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
  • 8.4. Generation Z
    • 8.4.1. Market estimates and forecast, 2017 - 2030 (USD Billion)

Chapter 9. Ecotourism Market: Regional Estimates & Trend Analysis

  • 9.1. Regional Movement Analysis & Market Share, 2021 & 2030
  • 9.2. North America
    • 9.2.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
    • 9.2.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
    • 9.2.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
    • 9.2.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
    • 9.2.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.2.6. U.S.
      • 9.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.2.6.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.2.6.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.2.6.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.2.6.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.2.7. Canada
      • 9.2.7.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.2.7.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.2.7.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.2.7.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.2.7.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.2.8. Mexico
      • 9.2.8.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.2.8.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.2.8.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.2.8.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.2.8.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
  • 9.3. Europe
    • 9.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
    • 9.3.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
    • 9.3.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
    • 9.3.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
    • 9.3.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.3.6. U.K.
      • 9.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.3.6.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.3.6.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.3.6.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.3.6.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.3.7. Germany
      • 9.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.3.7.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.3.7.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.3.7.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.3.7.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.3.8. France
      • 9.3.8.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.3.8.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.3.8.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.3.8.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.3.8.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.3.9. Italy
      • 9.3.9.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.3.9.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.3.9.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.3.9.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.3.9.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.3.10. Spain
      • 9.3.10.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.3.10.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.3.10.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.3.10.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.3.10.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
  • 9.4. Asia Pacific
    • 9.4.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
    • 9.4.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
    • 9.4.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
    • 9.4.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
    • 9.4.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.4.6. China
      • 9.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.4.6.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.4.6.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.4.6.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.4.6.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.4.7. India
      • 9.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.4.7.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.4.7.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.4.7.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.4.7.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.4.8. Japan
      • 9.4.8.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.4.8.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.4.8.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.4.8.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.4.8.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.4.9. South Korea
      • 9.4.9.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.4.9.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.4.9.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.4.9.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.4.9.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.4.10. Australia
      • 9.4.10.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.4.10.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.4.10.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.4.10.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.4.10.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
  • 9.5. Central & South America
    • 9.5.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
    • 9.5.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
    • 9.5.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
    • 9.5.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
    • 9.5.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.5.6. Brazil
      • 9.5.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.5.6.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.5.6.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.5.6.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.5.6.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
  • 9.6. Middle East & Africa
    • 9.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
    • 9.6.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
    • 9.6.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
    • 9.6.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
    • 9.6.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)
    • 9.6.6. South Africa
      • 9.6.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 9.6.6.2. Market estimates and forecast, by activity type, 2017 - 2030 (USD Billion)
      • 9.6.6.3. Market estimates and forecast, by group, 2017 - 2030 (USD Billion)
      • 9.6.6.4. Market estimates and forecast, by booking mode, 2017 - 2030 (USD Billion)
      • 9.6.6.5. Market estimates and forecast, by age group, 2017 - 2030 (USD Billion)

Chapter 10. Competitive Analysis

  • 8.1 Key Players' Recent Developments & Their Impact
  • 8.2 Strategies Adopted By Major Players During COVID-19 Pandemic
  • 8.3 Vendor Landscape
  • 8.4 Public Companies
    • 8.4.1 Company Market Position Analysis
  • 8.5 Private Companies
    • 8.5.1 List of Key Emerging Companies/Technology Disruptors/Innovators

Chapter 11. Company Profiles

  • 11.1. Adventure Alternative Ltd
    • 11.1.1. Company Overview
    • 11.1.2. Financial Performance
    • 11.1.3. Activity Type Benchmarking
    • 11.1.4. Strategic Initiatives
  • 11.2. Aracari
    • 11.2.1. Company Overview
    • 11.2.2. Financial Performance
    • 11.2.3. Activity Type Benchmarking
    • 11.2.4. Strategic Initiatives
  • 11.3. Black Kite tour PLC
    • 11.3.1. Company Overview
    • 11.3.2. Financial Performance
    • 11.3.3. Activity Type Benchmarking
    • 11.3.4. Strategic Initiatives
  • 11.4. G Adventures
    • 11.4.1. Company Overview
    • 11.4.2. Financial Performance
    • 11.4.3. Activity Type Benchmarking
    • 11.4.4. Strategic Initiatives
  • 11.5. Frosch International Travel
    • 11.5.1. Company Overview
    • 11.5.2. Financial Performance
    • 11.5.3. Activity Type Benchmarking
    • 11.5.4. Strategic Initiatives
  • 11.6. Gondwana Ecotours
    • 11.6.1. Company Overview
    • 11.6.2. Financial Performance
    • 11.6.3. Activity Type Benchmarking
    • 11.6.4. Strategic Initiatives
  • 11.7. Discover Corps
    • 11.7.1. Company Overview
    • 11.7.2. Financial Performance
    • 11.7.3. Activity Type Benchmarking
    • 11.7.4. Strategic Initiatives
  • 11.8. ROW Adventures
    • 11.8.1. Company Overview
    • 11.8.2. Financial Performance
    • 11.8.3. Activity Type Benchmarking
    • 11.8.4. Strategic Initiatives
  • 11.9. Natural Habitat Adventures
    • 11.9.1. Company Overview
    • 11.9.2. Financial Performance
    • 11.9.3. Activity Type Benchmarking
    • 11.9.4. Strategic Initiatives
  • 11.10. Cheesemans' Ecology Safaris
    • 11.10.1. Company Overview
    • 11.10.2. Financial Performance
    • 11.10.3. Activity Type Benchmarking
    • 11.10.4. Strategic Initiatives