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表紙：従来のラジオ広告の世界市場：市場規模、シェア、動向分析-タイプ別、産業分野別、地域別、セグメント予測（2022～2028年）
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従来のラジオ広告の世界市場：市場規模、シェア、動向分析-タイプ別、産業分野別、地域別、セグメント予測（2022～2028年）

Traditional Radio Advertising Market Size, Share & Trends Analysis Report By Type (Terrestrial Radio Broadcast Advertising, Satellite Radio Advertising), By Industry Vertical, By Region, And Segment Forecasts, 2022 - 2028
出版日: | 発行: Grand View Research | ページ情報: 英文 78 Pages | 納期: 2～10営業日

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従来のラジオ広告の世界市場：市場規模、シェア、動向分析-タイプ別、産業分野別、地域別、セグメント予測（2022～2028年）
出版日: 2022年05月04日
発行: Grand View Research
ページ情報: 英文 78 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の従来のラジオ広告の市場規模は、2022～2028年にかけて1.9%のCAGRで成長し、2028年には285億米ドルに達すると予測されています。

世界中で従来のラジオの人気が高まっていることが、市場の成長を加速させています。また、近年さまざまな業界で、自社や製品に関する情報を提供するために従来のラジオ広告が受け入れられつつあることが、市場成長を加速させると予想されます。聴衆数の増加に起因する新興国における従来のラジオ広告の上昇効果は、今後数年間で市場の成長を急増させると予想されています。

当レポートでは、世界の従来のラジオ広告市場について調査分析し、市場力学、消費者行動分析、タイプ・産業分野・地域別動向分析、競合分析、企業プロファイルに関する情報を提供しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 従来のラジオ広告市場の変数、動向および範囲

  • 市場セグメンテーション
  • 浸透と成長見通しのマッピング
  • バリューチェーン分析
  • 市場力学
  • ビジネス環境分析

第4章 消費者行動分析

  • 消費者の動向と好み
  • 購入決定に影響を与える要因
  • 消費者のタイプ採用
  • 観察と推奨事項

第5章 従来のラジオ広告市場：タイプの推定と動向分析

  • タイプの動向分析と市場シェア：2021年と2028年
  • 地上波ラジオ放送広告
  • 衛星ラジオ広告

第6章 従来のラジオ広告市場：産業分野の推定と動向分析

  • 産業分野の動向分析と市場シェア：2021年と2028年
  • 自動車
  • 金融業務
  • メディア・エンターテインメント
  • FMCG
  • 小売
  • 不動産
  • 教育
  • その他

第7章 従来のラジオ広告市場：地域の推定と動向分析

  • 地域の動向分析と市場シェア：2021年と2028年
  • 北米
    • 米国
  • 欧州
    • ドイツ
    • 英国
    • フランス
  • アジア太平洋
    • 中国
    • 日本
    • インド
  • 中南米
    • ブラジル
  • 中東・アフリカ
    • 南アフリカ

第8章 競合分析

  • 世界の主要企業、最近の開発と業界への影響
  • 主要企業/競合の分類（主要イノベーター、市場リーダー、新興企業）
  • ベンダー情勢

第9章 企業プロファイル

  • Cumulus Media Inc.
  • Sirius XM Radio Inc.
  • iHeartMedia Inc.
  • Entercom Communications Corp.
  • National Public Radio Inc.
  • Strategic Media Inc.
  • The Radio Agency
  • Jacob Tyler
  • Gumas
  • Division of Labor
  • Kiosk
図表

List of Tables

  • 1. Traditional Radio Advertising Market- Key Market Driver Analysis
  • 2. Traditional Radio Advertising Market- Key Market Restraint Analysis
  • 3. Global Terrestrial Radio Broadcast Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 4. Global Satellite Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 5. Global Automotive Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 6. Global Financial Services Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 7. Global Media & Entertainment Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 8. Global FMCG Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 9. Global Retail Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 10. Global Real Estate Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 11. Global Education Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 12. Global others Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 13. Global Traditional Radio Advertising Market Estimates And Forecast, by region 2017 - 2028 (USD Million)
  • 14. Global Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 15. Global Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 16. North America Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 17. North America Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 18. North America Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 19. U.S. Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 20. U.S. Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 21. U.S. Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 22. Europe Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 23. Europe Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 24. Europe Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 25. Germany Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 26. Germany Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 27. Germany Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 28. U.K. Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 29. U.K. Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 30. U.K. Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 31. France Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 32. France Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 33. France Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 34. Asia Pacific Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 35. Asia Pacific Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 36. Asia Pacific Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 37. China Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 38. China Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 39. China Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 40. Japan Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 41. Japan Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 42. Japan Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 43. India Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 44. India Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 45. India Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 46. Central & South America Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 47. Central & South America Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 48. Central & South America Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 49. Brazil Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 50. Brazil Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 51. Brazil Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 52. Middle East & Africa Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 53. Middle East & Africa Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 54. Middle East & Africa Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 55. South Africa Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 56. South Africa Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 57. South Africa Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 58. Vendor landscape

List of Figures

  • Fig. 1 Traditional Radio Advertising Market Snapshot
  • Fig. 2 Traditional Radio Advertising Market Segmentation & Scope
  • Fig. 3 Traditional Radio Advertising Market Penetration & Growth Prospect Mapping
  • Fig. 4 Traditional Radio Advertising Market Value Chain Analysis
  • Fig. 5 Traditional Radio Advertising Market Dynamics
  • Fig. 6 Traditional Radio Advertising Market Porter's Analysis
  • Fig. 7 Traditional Radio Advertising Market: Type Movement Analysis
  • Fig. 8 Traditional Radio Advertising Market: Industry Vertical Movement Analysis
  • Fig. 9 Traditional Radio Advertising Market: Regional Movement Analysis
目次
Product Code: GVR-4-68039-929-1

Traditional Radio Advertising Market Growth & Trends:

The global traditional radio advertising market size is expected to reach USD 28.5 billion by 2028, registering a CAGR of 1.9% from 2022 to 2028, according to a new report by Grand View Research, Inc. The growing popularity of traditional radio across the globe is accelerating the market growth. Moreover, the growing acceptance of traditional radio advertising among various industries in recent years to offer information about their company and products is expected to accelerate the market growth. Furthermore, the rising effectiveness of traditional radio advertising in developing countries due to growing number of audiences is up surging the market growth over the upcoming years.

Moreover, traditional radio advertising is rapidly gaining popularity owing to having more engagement of customers, and rising brand awareness are accelerating the market growth. Furthermore, a lockdown situation has been observed during the COVID-19 pandemic, and it showed a negative impact on the traditional radio advertising market due to many advertisers slashed marketing budgets or paused advertising spending during this period. Moreover, the increasing spending on radio advertising after the ease of several restrictions is expected to boost the market growth over the forecast period.

The satellite radio advertising segment is expected to register the highest CAGR of 2.4% from 2022 to 2028. The increasing adoption of radio advertising for brand awareness and promotion of the various products through the satellite network has significantly accelerated the growth of this segment. Additionally, rising investment in traditional radio advertising by the various advertisers due to the high engagement of customers in the satellite radio advertising segment is driving the market growth.

The media & entertainment segment is expected to expand at a higher CAGR of 3.4% from 2022 to 2028. The increasing spending on radio advertising by various media & entertainment companies in recent years for various promotion is expected to boost the market growth over the forecast period. Moreover, the rising popularity of traditional radio advertising among the all-age group is expected to accelerate the market growth.

North America dominated the market with a revenue share of over 35% in 2021. The growing popularity of traditional radio in commercial and passenger vehicles for listing music is accelerating the market growth in this region. Furthermore, the increasing investments associated with radio advertising are expected to drive the market growth in this region. Additionally, increasing demand for terrestrial radio in the U.S. is boosting the market growth over the forecast period.

Traditional Radio Advertising Report Highlights:

  • North America is expected to register the largest market share of above 35% in the 2021 owing to growing radio advertising.
  • Satellite radio advertising segment is expected to foresee the fastest growth, with a CAGR of 2.4% during 2022 to 2028 due to rising adoption of satellite network.
  • Retail segment held the largest market in share in 2021, contributed over 15% of the total revenue due to growing promotion activity of retail products.
  • Asia Pacific is expected to witness the fastest growth, with a CAGR of 3.0% during the 2022 to 2028 owing to growing spending on traditional radio advertising.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Scope & Assumptions
  • 1.3. List of Data Sources
  • 1.4. List of Abbreviations

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Type Outlook
  • 2.3. Industry Vertical Outlook
  • 2.4. Regional Outlook

Chapter 3. Traditional Radio Advertising Market Variables, Trends & Scope

  • 3.1 Market Segmentation
  • 3.2 Penetration & Growth Prospect Mapping
  • 3.4 Value Chain Analysis
  • 3.5 Market Dynamics
    • 3.5.1 Market Driver Analysis
    • 3.5.2 Market restraint Analysis
    • 3.5.3 Market Opportunities Analysis
  • 3.6 Business Environment Analysis
    • 3.6.1 Porter's Five Forces Analysis
      • 3.6.1.1 Threat of new entrants
      • 3.6.1.2 Bargaining power of suppliers
      • 3.6.1.3 Bargaining power of buyers
      • 3.6.1.4 Threat of substitutes
      • 3.6.1.5 Competitive rivalry
    • 3.6.2 PESTLE Analysis
      • 3.6.2.1 Political Landscape
      • 3.6.2.2 Environmental Landscape
      • 3.6.2.3 Social Landscape
      • 3.6.2.5 Technology Landscape
      • 3.6.2.5 Economic Landscape
      • 3.6.2.6 Legal Landscape

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Type Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Traditional Radio Advertising Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2021 & 2028
  • 5.2. Terrestrial Radio Broadcast Advertising
    • 5.2.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 5.3. Satellite Radio Advertising
    • 5.3.1. Market Estimates And Forecast 2017 - 2028 (USD Million)

Chapter 6. Traditional Radio Advertising Market: Industry Vertical Estimates & Trend Analysis

  • 6.1. Industry Vertical Movement Analysis & Market Share, 2021 & 2028
  • 6.2. Automotive
    • 6.2.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 6.3. Financial Services
    • 6.3.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 6.4. Media & Entertainment
    • 6.4.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 6.5. FMCG
    • 6.5.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 6.6. Retail
    • 6.6.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 6.7. Real Estate
    • 6.7.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 6.8. Education
    • 6.8.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 6.9. Others
    • 6.9.1. Market Estimates And Forecast 2017 - 2028 (USD Million)

Chapter 7. Traditional Radio Advertising Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 20201& 2028
  • 7.2. North America
    • 7.2.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
    • 7.2.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
    • 7.2.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.2.4.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.2.4.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
    • 7.3.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
    • 7.3.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.3.4. Germany
      • 7.3.4.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.3.4.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.3.4.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.3.5. U.K.
      • 7.3.5.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.3.5.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.3.5.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.3.6. France
      • 7.3.6.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.3.6.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.3.6.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
    • 7.4.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
    • 7.4.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.4.4.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.4.4.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.4.5. Japan
      • 7.4.5.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.4.5.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.4.5.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.4.6. India
      • 7.4.6.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.4.6.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.4.6.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
    • 7.5.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
    • 7.5.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.5.4.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.5.4.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
    • 7.6.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
    • 7.6.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.6.4.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.6.4.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Key Global Players, Recent Developments & Their Impact On The Industry
  • 8.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key company market share analysis, 2021

Chapter 9. Company Profiles

  • 9.1. Cumulus Media Inc.
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Type Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Sirius XM Radio Inc.
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Type Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. iHeartMedia Inc.
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Type Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Entercom Communications Corp.
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Type Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. National Public Radio Inc.
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Type Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. Strategic Media Inc.
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Type Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. The Radio Agency
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Type Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. Jacob Tyler
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Type Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. Gumas
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Type Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Division of Labor
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Type Benchmarking
    • 9.10.4. Strategic Initiatives
  • 9.11. Kiosk
    • 9.11.1. Company Overview
    • 9.11.2. Financial Performance
    • 9.11.3. Type Benchmarking
    • 9.11.4. Strategic Initiatives