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表紙：非炭酸飲料の世界市場：市場規模・シェア・動向分析、部門別予測 (製品別 (RTD、スパークリング・フレーバーウォーター)・流通チャネル別・地域別、2022年～2028年)
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非炭酸飲料の世界市場：市場規模・シェア・動向分析、部門別予測 (製品別 (RTD、スパークリング・フレーバーウォーター)・流通チャネル別・地域別、2022年～2028年)

Non-Carbonated Soft Drinks Market Size, Share & Trends Analysis Report By Product (RTD, Sparkling & Flavored Water), Distribution Channel, By Region, and Segment Forecasts, 2022 - 2028
出版日: | 発行: Grand View Research | ページ情報: 英文 80 Pages | 納期: 2～10営業日

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価格
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本日の銀行送金レート: 1USD=154.94円
非炭酸飲料の世界市場：市場規模・シェア・動向分析、部門別予測 (製品別 (RTD、スパークリング・フレーバーウォーター)・流通チャネル別・地域別、2022年～2028年)
出版日: 2022年05月02日
発行: Grand View Research
ページ情報: 英文 80 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の非炭酸飲料の市場規模は、2028年には2,085億1,000万米ドルに達する見通しです。

また、2022年から2028年にかけて6.9%のCAGRで成長すると予測されています。市場の主な促進要因として、ソフトドリンク産業の成長や一人当たりの消費量の増加などが挙げられます。

このほかにも、先進諸国全体で無糖の非炭酸飲料製品の人気と需要が高まっていることや、消費者の健康志向により栄養価の高い非炭酸飲料の需要・消費が増加していること、天然素材や化学物質を含まない清涼飲料水やRTD (Ready to Drink) の需要増大も、市場の成長を加速させると考えられています。

当レポートでは、世界の非炭酸飲料市場について分析し、市場の基本構造や主な促進・抑制要因、製品別・流通チャネル別・地域別の市場動向見通し、主要企業のプロファイルと戦略展開状況、といった情報を取りまとめてお届けいたします。

目次

第1章 分析方法・範囲

第2章 エグゼクティブサマリー

第3章 非炭酸飲料市場：変動要因・傾向・範囲

  • 市場概略
  • 製品普及率・成長率の見通し：マッピング
  • 業界のバリューチェーン分析
  • 市場力学
  • ビジネス環境分析
  • 非炭酸清涼飲料市場のロードマップ
  • 市場参入戦略
  • 新型コロナウイルス感染症 (COVID-19) の影響

第4章 消費者行動の分析

  • 消費者の傾向と選好
  • 購入決定に影響を与える要因
  • 消費者の製品採用の動き：製品別
  • 市場分析と提言

第5章 非炭酸飲料市場：製品別の推定値と動向分析

  • 市場動向・シェア分析：製品別 (2021年・2028年)
  • RTD
  • スパークリング・フレーバーウォーター

第6章 非炭酸飲料市場：流通チャネル別の推定値と動向分析

  • 市場動向・シェア分析：流通チャネル別 (2021年・2028年)
  • ハイパーマーケット・スーパーマーケット
  • コンビニエンスストア
  • オンライン
  • その他

第7章 非炭酸飲料市場：地域別の推定値と動向分析

  • 市場動向・シェア分析：地域別 (2021年・2028年)
  • 北米
    • 米国
  • 欧州
    • ドイツ
    • フランス
    • 英国
  • アジア太平洋
    • 中国
    • インド
  • 中南米
    • ブラジル
  • 中東・アフリカ
    • 南アフリカ

第8章 競合分析

  • 世界の主要企業と最近の動向、業界への影響
  • 主要企業/競合の分類 (革新的企業、先駆的企業、新規企業)
  • ベンダー情勢

第9章 企業プロファイル

  • Nestle
  • Pepsico, Inc.
  • Hint Inc.
  • The Coca-Cola Company
  • Keurig Dr Pepper Inc (KDP)
  • Red Bull GmbH
  • Unilever PLC
  • Monster Energy Company
  • AriZona Beverages USA LLC
  • Spindrift Beverage Co., Inc.
図表

List of Tables

  • Table 1 Non-Carbonated Soft Drinks Market- Key Market Driver Analysis
  • Table 2 Non-Carbonated Soft Drinks Market- Key Market Restraint Analysis
  • Table 3 Global RTD Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, From 2017 - 2028 (USD Million)
  • Table 4 Global Sparkling & Flavored Water Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, From 2017 - 2028 (USD Million)
  • Table 5 Global Non-Carbonated Soft Drinks Market Estimates and Forecast By Hypermarkets and Supermarkets, From 2017 - 2028 (USD Million)
  • Table 6 Global Non-Carbonated Soft Drinks Market Estimates and Forecast By Convenience Store, From 2017 - 2028 (USD Million)
  • Table 7 Global Non-Carbonated Soft Drinks Market Estimates and Forecast By Online, From 2017 - 2028 (USD Million)
  • Table 8 Global Non-Carbonated Soft Drinks Market Estimates and Forecast By Others, From 2017 - 2028 (USD Million)
  • Table 9 Global Non-Carbonated Soft Drinks Market Estimates and Forecast, By Region 2017 - 2028 (USD Million)
  • Table 10 Global Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
  • Table 11 Global Non-Carbonated Soft Drinks Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • Table 12 North America Non-Carbonated Soft Drinks Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • Table 13 North America Non-Carbonated Soft Drinks Market Revenue Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
  • Table 14 North America Non-Carbonated Soft Drinks Market Revenue Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • Table 15 U.S. Non-Carbonated Soft Drinks Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • Table 16 U.S. Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
  • Table 17 U.S. Non-Carbonated Soft Drinks Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • Table 18 Europe Non-Carbonated Soft Drinks Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • Table 19 Europe Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
  • Table 20 Europe Non-Carbonated Soft Drinks Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • Table 21 Germany Non-Carbonated Soft Drinks Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • Table 22 Germany Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
  • Table 23 Germany Non-Carbonated Soft Drinks Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • Table 24 France Non-Carbonated Soft Drinks Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • Table 25 France Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
  • Table 26 France Non-Carbonated Soft Drinks Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • Table 27 U.K. Non-Carbonated Soft Drinks Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • Table 28 U.K. Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
  • Table 29 U.K. Non-Carbonated Soft Drinks Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • Table 30 Asia Pacific Non-Carbonated Soft Drinks Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • Table 31 Asia Pacific Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
  • Table 32 Asia Pacific Non-Carbonated Soft Drinks Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • Table 33 China Non-Carbonated Soft Drinks Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • Table 34 China Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
  • Table 35 China Non-Carbonated Soft Drinks Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • Table 36 India Non-Carbonated Soft Drinks Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • Table 37 India Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
  • Table 38 India Non-Carbonated Soft Drinks Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • Table 39 Central & South America Non-Carbonated Soft Drinks Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • Table 40 Central & South America Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
  • Table 41 Central & South America Non-Carbonated Soft Drinks Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • Table 42 Brazil Non-Carbonated Soft Drinks Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • Table 43 Brazil Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
  • Table 44 Brazil Non-Carbonated Soft Drinks Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • Table 45 Middle East & Africa Non-Carbonated Soft Drinks Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • Table 46 Middle East & Africa Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
  • Table 47 Middle East & Africa Non-Carbonated Soft Drinks Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • Table 48 South Africa Non-Carbonated Soft Drinks Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • Table 49 South Africa Non-Carbonated Soft Drinks Market Estimates and Forecast By Product, 2017 - 2028 (USD Million)
  • Table 50 South Africa Non-Carbonated Soft Drinks Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • Table 51 Vendor Landscape

List of Figures

  • Fig. 1 Non-Carbonated Soft Drinks Market Snapshot
  • Fig. 2 Non-Carbonated Soft Drinks Market Segmentation & Scope
  • Fig. 3 Non-Carbonated Soft Drinks Market Penetration & Growth Prospect Mapping
  • Fig. 4 Non-Carbonated Soft Drinks Market Value Chain Analysis
  • Fig. 5 Non-Carbonated Soft Drinks Market Dynamics
  • Fig. 6 Non-Carbonated Soft Drinks Market Porter's Analysis
  • Fig. 7 Non-Carbonated Soft Drinks Market: Product Movement Analysis
  • Fig. 8 Non-Carbonated Soft Drinks Market: Distribution Channel Movement Analysis
  • Fig. 9 Non-Carbonated Soft Drinks Market: Regional Movement Analysis
目次
Product Code: GVR-4-68039-925-7

Non-Carbonated Soft Drinks Market Growth & Trends:

The global non-carbonated soft drinks market size was estimated to reach USD 208.51 Billion by 2028 and is anticipated to expand at a CAGR of 6.9% from 2022 to 2028. The growing soft drinks industry and the rising per capita consumption of these products are expected to promote market growth.

The increasing popularity and demand for sugar-free non-carbonated soft drinks products across the developed economies have led to significant growth in the industry. In addition to this, the rising demand and consumption of nutritious non-carbonated soft drinks products owing to health consciousness among the consumer are expected to drive the market growth. In addition to this, the increasing demand for natural and chemical-free soft drinks and Ready-to-Drink (RTD) are expected to accelerate the market growth.

Moreover, a lockdown situation has been observed during the COVID-19 pandemic, and it showed a slight impact on the non-carbonated soft drinks market due to the suspended or delayed supply of raw material products. However, it significantly impacts the supply chain of the soft drinks market. Moreover, the increasing demand for nutrition-oriented products in the post-pandemic times will create opportunities for the market players.

Sparkling & flavored water segment is forecast to expand at a higher CAGR of 9.7% from 2022 to 2028. The rising consumption of low carbohydrates and low sugar soft drinks will accelerate consumers to prefer sparkling & flavored water over any other drinks. Additionally, the growing middle-class population coupled with increasing disposable income and urbanization across the globe are anticipating market growth. Moreover, the rising trend of e-commerce is expected to accelerate this segment demand over the next couple of years.

Online distribution channel is forecast to expand at a higher CAGR of 8.8% from 2022 to 2028. Consumers are more inclined toward online shopping and mobile apps for shopping are getting popular due to their simplicity and convenience. Consumers are inkling towards online channels as beverage products are available at economic rates via online channels compared to offline coupled with door step delivery of the product. It is also observed that companies, distributors, and retailers are adopting the online platform to sell their products.

Asia Pacific contributed the largest market share of over 30% in 2021 and is forecast to expand at a CAGR of 6.0% from 2022 to 2028. Countries such as China, and India are positively contributing to the market revenue. Increasing production of coffee, tea, and huge consumption by the growing population are propelling the market growth. The increasing popularity and demand for non-carbonated soft drinks products are propelling the growth of the market. Moreover, the rising consumer's preference for value-added natural ingredients products are the major factor driving the market growth.

Non-Carbonated Soft Drinks Market Report Highlights:

  • Asia Pacific contributed the largest market share of over 30% in 2021. The favorable environmental conditions for planting tea and coffee in this region will propel industry growth.
  • Sparkling & flavored water segment is forecast to grow with a higher CAGR of 9.7% from 2022 to 2028. Increasing demand for low carbohydrates and low sugar drinks will propel consumers to prefer sparkling & flavored water over any other drinks.
  • Online distribution channel is forecasted to grow with a higher CAGR of 8.8% from 2022 to 2028. Citizens started using online portals and mobile apps for shopping and are getting popular due to their simplicity and convenience.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1 Purchased Database
    • 1.3.2 GVR's Internal Database
    • 1.3.3 Secondary Products & Third-Party Perspectives
    • 1.3.4 Primary Research
  • 1.4. Information Analysis
    • 1.4.1 Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2 Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Distribution Channel Outlook
  • 2.4. Regional Outlook

Chapter 3 Non-carbonated Soft Drinks Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1 Sales/Retail Channel Analysis
    • 3.3.2 Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1 Market Driver Analysis
    • 3.4.2 Market Restraint Analysis
    • 3.4.3 Industry Challenges
    • 3.4.4 Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1 Industry Analysis - Porter's five forces analysis
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Non-carbonated Soft Drinks Market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19

Chapter 4 Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5 Non-carbonated Soft Drinks Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2021 & 2028
  • 5.2. RTD
    • 5.2.1 Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 5.3. Sparkling & Flavored Water
    • 5.3.1 Market Estimates and Forecast, 2017 - 2028 (USD Million)

Chapter 6 Non-carbonated Soft Drinks Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2028
  • 6.2. Hypermarkets and Supermarkets
    • 6.2.1 Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 6.3. Convenience Store
    • 6.3.1 Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 6.4. Online
    • 6.4.1 Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 6.5. Others
    • 6.5.1 Market Estimates and Forecast, 2017 - 2028 (USD Million)

Chapter 7 Non-carbonated Soft Drinks Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2021 & 2028
  • 7.2. North America
    • 7.2.1 Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.2.2 Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
    • 7.2.3 Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.2.4 U.S.
      • 7.2.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.2.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
      • 7.2.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.3. Europe
    • 7.3.1 Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.3.2 Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
    • 7.3.3 Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.4 Germany
      • 7.3.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.3.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
      • 7.3.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.5 France
      • 7.3.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.3.5.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
      • 7.3.5.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.6 U.K.
      • 7.3.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.3.6.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
      • 7.3.6.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1 Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.4.2 Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
    • 7.4.3 Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.4.4 China
      • 7.4.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.4.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
      • 7.4.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.4.5 India
      • 7.4.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.4.5.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
      • 7.4.5.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.5. Central & South America
    • 7.5.1 Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.5.2 Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
    • 7.5.3 Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.5.4 Brazil
      • 7.5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.5.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
      • 7.5.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1 Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.6.2 Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
    • 7.6.3 Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.6.4 South Africa
      • 7.6.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.6.4.2. Market Estimates and Forecast, By Product, 2017 - 2028 (USD Million)
      • 7.6.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)

Chapter 8 Competitive Analysis

  • 8.1. Key Global Players, Recent Developments & their impact on the industry
  • 8.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
  • 8.3. Vendor Landscape
    • 8.3.1 Key Company Market Share Analysis, 2021

Chapter 9 Company Profiles

  • 9.1. Nestle
    • 9.1.1 Company Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Benchmarking
    • 9.1.4 Strategic Initiatives
  • 9.2. Pepsico, Inc.
    • 9.2.1 Company Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Benchmarking
    • 9.2.4 Strategic Initiatives
  • 9.3. Hint Inc.
    • 9.3.1 Company Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Benchmarking
    • 9.3.4 Strategic Initiatives
  • 9.4. The Coca-Cola Company
    • 9.4.1 Company Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Benchmarking
    • 9.4.4 Strategic Initiatives
  • 9.5. Keurig Dr Pepper Inc (KDP)
    • 9.5.1 Company Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Benchmarking
    • 9.5.4 Strategic Initiatives
  • 9.6. Red Bull GmbH
    • 9.6.1 Company Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Product Benchmarking
    • 9.6.4 Strategic Initiatives
  • 9.7. Unilever PLC
    • 9.7.1 Company Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Product Benchmarking
    • 9.7.4 Strategic Initiatives
  • 9.8. Monster Energy Company
    • 9.8.1 Company Overview
    • 9.8.2 Financial Performance
    • 9.8.3 Product Benchmarking
    • 9.8.4 Strategic Initiatives
  • 9.9. AriZona Beverages USA LLC
    • 9.9.1 Company Overview
    • 9.9.2 Financial Performance
    • 9.9.3 Product Benchmarking
    • 9.9.4 Strategic Initiatives
  • 9.10. Spindrift Beverage Co., Inc.
    • 9.10.1 Company Overview
    • 9.10.2 Financial Performance
    • 9.10.3 Product Benchmarking
    • 9.10.4 Strategic Initiatives