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スティル飲料の世界市場-2023-2030Global Still Drinks Market - 2023-2030 |
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スティル飲料の世界市場-2023-2030 |
出版日: 2023年04月21日
発行: DataM Intelligence
ページ情報: 英文 190 Pages
納期: 約2営業日
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世界のスティル飲料市場は、予測期間(2023-2030年)に6.50%のCAGRで成長しています。
スティル飲料とは、炭酸を含まないアルコール飲料のことで、消化促進、エネルギー補給、心臓の健康増進など、さまざまな健康上の利点があります。ボトルウォーター、フルーツジュース、RTDコーヒーや紅茶、エナジードリンクなどが静止飲料に含まれます。静止飲料には、さまざまなフレーバーのボトル入り飲料水や、必須ビタミンやミネラルを強化した機能性飲料も含まれます。
静止飲料における機能性成分の需要の増加は、静止飲料市場の成長に好影響を与えると推定される主要因の一つです。より良い健康的なライフスタイルを維持することへの関心の高まりは、健康的な成分を提供する製品への需要を高めています。これらの要因が、予測期間中の市場成長を促進すると予想されます。
都市化、可処分所得の増加、消費者の健康意識の高まりにより、非炭酸飲料の需要は増加しています。10代の若者は、パフォーマンス、持久力、注意力を向上させるとして、エナジードリンクを多く使用しています。インドの消費者は、長時間かつ予測不可能な労働時間や、社交的な集まりの頻度が増えた結果、エナジードリンクを使用しています。
さらに、健康的なライフスタイルの普及に伴い、健康志向の高い消費者が無糖のドリンクを選ぶようになっています。静止飲料業界は、広告や販促手法の増加により、成長すると推定されます。
世界中のお客様が様々な種類の機能性飲料を消費するようになってきています。様々なフレーバーの数多くの機能性飲料や、主要なスティル飲料メーカーによるテレビ、新聞、ラジオなどの広告によるスティル飲料のプロモーションなど、様々な積極的なマーケティング戦略が頻繁に導入されています。これらは、予測期間中に世界のスティル飲料市場の成長を高めると予測される主な理由です。
COVID-19の分析には、Pre-COVIDシナリオ、COVIDシナリオ、Post-COVIDシナリオがあり、価格ダイナミクス(パンデミック時およびパンデミック後の価格変動とCOVID前のシナリオとの比較)、需給スペクトル(取引制限、ロックダウンおよびその後の問題による需要と供給のシフト)、政府イニシアティブ(政府機関による市場、セクター、産業の活性化に関する取り組み)、メーカー戦略イニシアティブ(COVID問題を軽減するためのメーカーの取り組み)についても解説する予定です。
The global still drinks market reached US$ XX million in 2022 and is projected to witness lucrative growth by reaching up to US$ XX million by 2030. The market is growing at a CAGR of 6.50% during the forecast period (2023-2030).
Still drinks are defined as non-carbonated alcoholic beverages that have a number of health advantages, which includes improved digestion, instant energy, improved heart health, and others. Bottled water, fruit juice, RTD coffee and tea, and energy drinks are among the still beverages. Still drinks also include bottled water with a variety of flavors and functional beverages that are fortified with essential vitamins and minerals.
The increasing demand for functional ingredients in still drinks is one of the major factors that is estimated to have a positive impact on the growth of the still drinks market. The increasing concerns about maintaining a better healthy lifestyle has increased the demand for products that offer healthy components. These factors are expected to drive the market growth during the forecast period.
The demand for non-carbonated drinks is increasing as a result of urbanization, higher disposable incomes, and growth in health consciousness among consumers. Teenagers use a lot of energy drinks since they claim to improve their performance, endurance, and alertness. Indian consumers use energy drinks as a result of their long and unpredictable work hours as well as the increased frequency of social gatherings.
Furthermore, rise in incidence of healthy lifestyles has prompted health-conscious consumers to choose sugar-free drinks. The still drink industry is estimated to grow, owing to an increase in advertising and promotional techniques.
Customers across the globe are increasingly consuming various types of functional drinks. Numerous functional drinks in a variety of flavors and various aggressive marketing strategies, such as still drink promotion through TV, newspaper, radio, and other advertising by major still drink producers, are frequently introduced. These are the key reasons that are predicted to enhance growth of the global still drinks market over the forecast period.
The COVID-19 analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with pricing dynamics (including pricing change during and post-pandemic comparing it with pre-COVID scenarios), demand-supply spectrum (shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), government initiatives (initiatives to revive market, sector or industry by government bodies) and manufacturers strategic initiatives (what manufacturers did to mitigate the COVID issues will be covered here).
The global still drinks market is segmented based on type, flavor, distribution channel, and region.
The orange flavour segment is estimated to grow at a rapid pace over the forecast period. The segment is set to emerge, owing to characteristics like high acceptability and richness in taste and familiarity with the actual fruit that makes the orange flavor most preferred ones among the consumers.
North America holds the highest share in the global market and is estimated to grow over the forecast period, owing to rising consumption of still drinks among consumers in this region. Moreover, rising consumer awareness of health issues is anticipated to support the expansion of the still drinks market during the forecast period.
The market in Asia Pacific is predicted to generate maximum CAGR in the global still drinks market in the near future, as there is increasing demand for various types of still drinks among youth population in countries such as India and China. Moreover, the rate of urbanization in this region is accelerating along with rising consumer per capita income.
The major global players in the market include PepsiCo, Danone, Arizona Beverages, The Coca-Cola Company, Nestle, Argo Tea, Dr Pepper Snapple Group, DOHLER, Bisleri International, and Del Monte.
The global still drinks market report would provide approximately 93 tables, 109 figures and 190 pages.