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市場調査レポート
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失禁・オストミーケア製品の市場規模、シェア、動向分析レポート:タイプ別、地域別、セグメント別予測、2023年~2030年

Incontinence And Ostomy Care Products Market Size, Share & Trends Analysis Report By Type (Incontinence Care Products, Ostomy Care Products), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2023 - 2030

出版日: | 発行: Grand View Research | ページ情報: 英文 120 Pages | 納期: 2~10営業日

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失禁・オストミーケア製品の市場規模、シェア、動向分析レポート:タイプ別、地域別、セグメント別予測、2023年~2030年
出版日: 2023年09月26日
発行: Grand View Research
ページ情報: 英文 120 Pages
納期: 2~10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

失禁・オストミーケア製品市場の成長と動向:

Grand View Research社の最新レポートによると、失禁・オストミーケア製品の世界市場規模は2030年までに257億米ドルに達すると予測されています。

同市場は2023年から2030年にかけてCAGR 5.3%で拡大すると予測されています。大腸がんや炎症性腸疾患(IBD)、尿失禁、前立腺肥大症などの泌尿器科疾患の罹患率の増加が市場成長を押し上げると予測されています。

大腸がんや膀胱がんのリスクの高まりが、オストミー用ケア製品の需要を高めています。例えば、米国がん協会は、2019年、米国における大腸がん患者数は101,420人に増加したと報告しています。これは、世界レベルでの市場の成長を促進すると予想されます。

このような補綴医療機器に関する認知度を高めるために、いくつかの市場プレーヤーが世界的に認知度向上へのイニシアチブを強めており、これらの製品の使用に関連する汚名やタブーを打破することに成功しています。例えば、Coloplast社は市場をリードする企業であり、最近Ostomy Life Study Reviewを発行して認知度を高め、オストミーケアの標準を向上させています。これは効果的な患者ケアに役立ち、患者の自信を高め、質の高い生活を送るよう促しています。

さらに、COVID-19の発生は、家庭環境で使用される失禁製品の需要に拍車をかけています。消費者の大半は高齢者であるため、これらの製品に対する需要は高まっています。国境での移動が制限されているため、地元企業が市場に参入し、エンドユーザーの満たされていない需要に応える機会が生まれています。2020年11月、ノースショア・ケア・サプライは、ICU看護師またはその他のCOVID初動対応者向けに、大人用おむつ2袋の無料トライアルと全吸収剤の割引を発表しました。

失禁・オストミーケア製品市場レポートハイライト

  • 製品タイプ別では、失禁ケア製品分野が2022年に約75.3%の最大売上シェアを占めました。これは、IBD、結腸がん、膀胱制御障害などの泌尿器系疾患の症例が増加していることに起因しています。
  • 失禁ケア製品セグメントはさらに、吸収体、失禁バッグ、その他にセグメント化されます。一方、オストメイトケア製品セグメントは、オストメイトバッグ、消臭剤、皮膚バリア、灌流製品に細分化されます。
  • 欧州は、泌尿器科疾患の有病率の増加、政府の支援政策、認知度向上プログラムの増加により、2022年に約42.8%の最大収益シェアで市場を独占しました。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 失禁・オストミーケア製品の市場変数、動向および範囲

  • 市場系統の見通し
    • 親市場の見通し
    • 関連/付随市場の見通し
  • 普及と成長の見通しマッピング
  • 市場力学
    • 市場促進要因の分析
    • 市場抑制要因分析
  • 失禁・オストミーケア製品市場分析ツール
    • 業界分析- ポーターのファイブフォース分析
    • PESTEL分析

第4章 失禁・オストミーケア製品:タイプ別推定・動向分析

  • 失禁・オストミーケア製品市場、重要なポイント
  • 失禁・オストミーケア製品市場:動向と市場シェア分析、2022年および2030年
  • 失禁ケア製品
    • 吸収剤
    • 失禁バッグ
    • その他
  • オストミーケア製品
    • ストーマバッグ
    • 消臭剤
    • 皮膚バリア
    • 灌漑製品

第5章 失禁・オストミーケア製品市場:地域別推定・動向分析

  • 地域別の見通し
  • 地域別の失禁・オストミーケア製品市場:重要なポイント
  • 北米
  • 欧州
  • アジア太平洋地域
  • ラテンアメリカ
  • 中東・アフリカ

第6章 競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • 会社/競合の分類
    • Coloplast A/S
    • Essity Aktiebolag (publ).
    • KCWW (Kimberly-Clark Corporation)
    • B. Braun SE
    • Hollister Incorporated
    • Unicharm Corporation
    • ConvaTec Group Plc
    • Welland Medical Limited.
    • Domtar Corporation
    • Salts Healthcare Ltd.
図表

List of Tables

  • Table 1 List of Abbreviation
  • Table 2 North America incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 3 North America incontinence and ostomy care products market, by region, 2018 - 2030 (USD Million)
  • Table 4 U.S. incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 5 Canada incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 6 Europe incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 7 Europe incontinence and ostomy care products market, by region, 2018 - 2030 (USD Million)
  • Table 8 Germany incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 9 UK incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 10 France incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 11 Italy incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 12 Spain incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 13 Denmark incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 14 Sweden incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 15 Norway incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 16 Asia Pacific incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 17 Asia Pacific incontinence and ostomy care products market, by region, 2018 - 2030 (USD Million)
  • Table 18 Japan incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 19 China incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 20 India incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 21 Australia incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 22 Thailand incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 23 South Korea incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 24 Latin America incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 25 Latin America incontinence and ostomy care products market, by region, 2018 - 2030 (USD Million)
  • Table 26 Brazil incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 27 Mexico incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 28 Argentina incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 29 Middle East and Africa incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 30 Middle East and Africa incontinence and ostomy care products market, by region, 2018 - 2030 (USD Million)
  • Table 31 South Africa incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 32 Saudi Arabia incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 33 UAE incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)
  • Table 34 Kuwait incontinence and ostomy care products market, by type, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Data triangulation techniques
  • Fig. 3 Primary research pattern
  • Fig. 4 Market research approaches
  • Fig. 5 Value-chain-based sizing & forecasting
  • Fig. 6 QFD modeling for market share assessment
  • Fig. 7 Market formulation & validation
  • Fig. 8 Incontinence and ostomy care products: Market outlook
  • Fig. 9 Incontinence and ostomy care products: Competitive insights
  • Fig. 10 Parent market outlook
  • Fig. 11 Related/ancillary market outlook
  • Fig. 12 Penetration and growth prospect mapping
  • Fig. 13 Industry value chain analysis
  • Fig. 14 Incontinence and ostomy care products market driver impact
  • Fig. 15 Incontinence and ostomy care products market restraint impact
  • Fig. 16 Incontinence and ostomy care products strategic initiatives analysis
  • Fig. 17 Incontinence and ostomy care products market: Type movement analysis
  • Fig. 18 Incontinence and ostomy care products market: Type outlook and key takeaways
  • Fig. 19 Incontinence care products market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Absorbents market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Incontinence bags market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Others market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Ostomy care products market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Ostomy bags market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Colostomy bags market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Ileostomy bags market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Urostomy bags market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Deodorants market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Skin barriers market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Irrigation products market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 Global incontinence and ostomy care products market: Regional movement analysis
  • Fig. 32 Global incontinence and ostomy care products market: Regional outlook and key takeaways
  • Fig. 33 North America market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 U.S. market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Canada market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Europe market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 UK market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Germany market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 France market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Italy market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Spain market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 Sweden market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Norway market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Denmark market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Asia Pacific market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Japan market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 China market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 India market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 Australia market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Thailand market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 South Korea market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 Latin America market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Brazil market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 Mexico market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 Argentina market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 Middle East and Africa market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 Saudi Arabia market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 South Africa market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 UAE market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 60 Kuwait market estimates and forecasts, 2018 - 2030 (USD Million)
目次
Product Code: 978-1-68038-001-9

Incontinence And Ostomy Care Products Market Growth & Trends:

The global incontinence and ostomy care products market size is anticipated to reach USD 25.7 billion by 2030, according to a new report by Grand View Research, Inc.. The market is expected to expand at a CAGR of 5.3% from 2023 to 2030. The increasing incidence of colorectal cancer and urological diseases, such as Inflammatory Bowel Disease (IBD), urinary incontinence, and benign prostatic hyperplasia is anticipated to boost the market growth.

The growing risk of colorectal and urinary bladder cancer has increased the demand for ostomy care products. For instance, the American Cancer Society has reported that in 2019, the number of colorectal cases in the U.S. has increased to 101,420. This is expected to drive the growth of the market at a global level.

Increasing awareness initiatives by several market players to raise cognizance regarding these prosthetic medical devices globally is successfully breaking the stigma and taboo associated with the use of these products. For instance, Coloplast is a leading market player and has recently published Ostomy Life Study Review to raise awareness and improve the standard of ostomy care. This helps in effective patient care, building their confidence, and inspires them to live a quality life.

Moreover, the outbreak of COVID-19 has spurred the demand for incontinence products used in home settings. Since the majority of consumers are aged/seniors, there is a higher demand for these products. Restrictions on movement at international borders have created an opportunity for local players to enter the market and meet the unmet demands of the end-users. In November 2020, NorthShore Care Supply announced a free trial of 2 bags of adult diapers and a discount on all absorbents for ICU Nurses or other COVID first responders.

Incontinence And Ostomy Care Products Market Report Highlights:

  • Based on type, the incontinence care products segment held the largest revenue share of around 75.3% in 2022. This can be attributed to the increasing cases of urological diseases, such as IBD, colon cancer, and bladder control problems
  • The incontinence care products segment is further segmented into absorbents, incontinence bags, and others. Whereas, the ostomy care products segment is sub-divided into ostomy bags, deodorants, skin barriers, and irrigation products
  • Europe dominated the market in 2022 with the largest revenue share of around 42.8%, owing to the increasing prevalence of urological diseases, supportive government policies, and increasing awareness programs

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
    • 1.1.1. Type
    • 1.1.2. Regional scope
    • 1.1.3. Estimates and forecast timeline
  • 1.2. Research Methodology
  • 1.3. Information Procurement
    • 1.3.1. Purchased database
    • 1.3.2. GVR's internal database
    • 1.3.3. Secondary sources
    • 1.3.4. Primary research
    • 1.3.5. Details of primary research
  • 1.4. Information or Data Analysis
    • 1.4.1. Data analysis models
  • 1.5. Market Formulation & Validation
  • 1.6. Model Details
  • 1.7. List of Secondary Sources
  • 1.8. List of Primary Sources
  • 1.9. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Type outlook
    • 2.2.2. Regional outlook
  • 2.3. Competitive Insights

Chapter 3. Incontinence and Ostomy Care Products Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent market outlook
    • 3.1.2. Related/ancillary market outlook
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
  • 3.4. Incontinence and Ostomy Care Products Market Analysis Tools
    • 3.4.1. Industry Analysis - Porter's
      • 3.4.1.1. Supplier power
      • 3.4.1.2. Buyer power
      • 3.4.1.3. Substitution threat
      • 3.4.1.4. Threat of new entrant
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Technological landscape
      • 3.4.2.3. Economic landscape

Chapter 4. Incontinence and Ostomy Care Products: Type Estimates & Trend Analysis

  • 4.1. Incontinence and Ostomy Care Products Market, Key Takeaways
  • 4.2. Incontinence and Ostomy Care Products Market: Movement & Market Share Analysis, 2022 & 2030
  • 4.3. Incontinence Care Products
    • 4.3.1. Incontinence care products market estimates and forecasts, 2018 to 2030 (USD Million)
    • 4.3.2. Absorbents
      • 4.3.2.1. Absorbents market estimates and forecasts, 2018 to 2030 (USD Million)
    • 4.3.3. Incontinence bags
      • 4.3.3.1. Incontinence bags market estimates and forecasts, 2018 to 2030 (USD Million)
    • 4.3.4. Others
      • 4.3.4.1. Others market estimates and forecasts, 2018 to 2030 (USD Million)
  • 4.4. Ostomy Care Products
    • 4.4.1. Ostomy care products market estimates and forecasts, 2018 to 2030 (USD Million)
    • 4.4.2. Ostomy bags
      • 4.4.2.1. Ostomy bags market estimates and forecasts, 2018 to 2030 (USD Million)
    • 4.4.3. Deodorants
      • 4.4.3.1. Deodorants market estimates and forecasts, 2018 to 2030 (USD Million)
    • 4.4.4. Skin barriers
      • 4.4.4.1. Skin barriers market estimates and forecasts, 2018 to 2030 (USD Million)
    • 4.4.5. Irrigation products
      • 4.4.5.1. Irrigation products market estimates and forecasts, 2018 to 2030 (USD Million)

Chapter 5. Incontinence and Ostomy Care Products Market: Regional Estimates & Trend Analysis

  • 5.1. Regional Outlook
  • 5.2. Incontinence and Ostomy Care Products Market by Region: Key Takeaways
  • 5.3. North America
    • 5.3.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.3.2. U.S.
      • 5.3.2.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.3.3. Canada
      • 5.3.3.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
  • 5.4. Europe
    • 5.4.1. UK
      • 5.4.1.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.4.2. Germany
      • 5.4.2.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.4.3. France
      • 5.4.3.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.4.4. Italy
      • 5.4.4.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.4.5. Spain
      • 5.4.5.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.4.6. Denmark
      • 5.4.6.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.4.7. Sweden
      • 5.4.7.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.4.8. Norway
      • 5.4.8.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
  • 5.5. Asia Pacific
    • 5.5.1. Japan
      • 5.5.1.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.5.2. China
      • 5.5.2.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.5.3. India
      • 5.5.3.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.5.4. Australia
      • 5.5.4.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.5.5. Thailand
      • 5.5.5.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.5.6. South Korea
      • 5.5.6.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
  • 5.6. Latin America
    • 5.6.1. Brazil
      • 5.6.1.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.6.2. Mexico
      • 5.6.2.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.6.3. Argentina
      • 5.6.3.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
  • 5.7. MEA
    • 5.7.1. South Africa
      • 5.7.1.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.7.2. Saudi Arabia
      • 5.7.2.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.7.3. UAE
      • 5.7.3.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)
    • 5.7.4. Kuwait
      • 5.7.4.1. Market estimates and forecasts, 2018 - 2030 (Revenue, USD Million)

Chapter 6. Competitive Landscape

  • 6.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 6.2. Company/Competition Categorization
    • 6.2.1. Coloplast A/S
      • 6.2.1.1. Company overview
      • 6.2.1.2. Financial performance
      • 6.2.1.3. Product Benchmarking
      • 6.2.1.4. Strategic initiatives
    • 6.2.2. Essity Aktiebolag (publ).
      • 6.2.2.1. Company overview
      • 6.2.2.2. Financial performance
      • 6.2.2.3. Product benchmarking
      • 6.2.2.4. Strategic initiatives
    • 6.2.3. KCWW (Kimberly-Clark Corporation)
      • 6.2.3.1. Company overview
      • 6.2.3.2. Financial performance
      • 6.2.3.3. Product benchmarking
      • 6.2.3.4. Strategic initiatives
    • 6.2.4. B. Braun SE
      • 6.2.4.1. Company overview
      • 6.2.4.2. Financial performance
      • 6.2.4.3. Product benchmarking
      • 6.2.4.4. Strategic initiatives
    • 6.2.5. Hollister Incorporated
      • 6.2.5.1. Company overview
      • 6.2.5.2. Financial performance
      • 6.2.5.3. Product benchmarking
      • 6.2.5.4. Strategic initiatives
    • 6.2.6. Unicharm Corporation
      • 6.2.6.1. Company overview
      • 6.2.6.2. Financial performance
      • 6.2.6.3. Product benchmarking
      • 6.2.6.4. Strategic initiatives
    • 6.2.7. ConvaTec Group Plc
      • 6.2.7.1. Company overview
      • 6.2.7.2. Financial performance
      • 6.2.7.3. Product benchmarking
      • 6.2.7.4. Strategic initiatives
    • 6.2.8. Welland Medical Limited.
      • 6.2.8.1. Company overview
      • 6.2.8.2. Financial performance
      • 6.2.8.3. Product benchmarking
      • 6.2.8.4. Strategic initiatives
    • 6.2.9. Domtar Corporation
      • 6.2.9.1. Company overview
      • 6.2.9.2. Financial performance
      • 6.2.9.3. Product benchmarking
      • 6.2.9.4. Strategic initiatives
    • 6.2.10. Salts Healthcare Ltd.
      • 6.2.10.1. Company overview
      • 6.2.10.2. Financial performance
      • 6.2.10.3. Product benchmarking
      • 6.2.10.4. Strategic initiatives