クリックストリーム分析の世界市場

世界のクリックストリーム分析の市場規模は、2022年の13億米ドルから2030年までに42億米ドルに達し、分析期間の2022年～2030年にCAGRで15.7%の成長が予測されています。

当レポートでは、世界のクリックストリーム分析市場について調査分析し、市場の動向と促進要因、地域分析、競合情勢などを提供しています。

調査対象企業の例（全22社）：

• Adobe Systems, Inc.
• At Internet
• Connexity, Inc.
• Google Cloud Platform
• HPE (Hewlett Packard Enterprise India Pvt. Ltd.)
• IBM Corporation
• Jumpshot, Inc.
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• Splunk, Inc.
• Talend SA
• Verto Analytics Inc.
• Vlocity Inc.
• Webtrends Inc.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

• 市場の概要
• 主要企業
• 市場の動向と促進要因
• 製品の概要
• 世界市場の見通し

第3章 市場の分析

• 米国
• カナダ
• 日本
• 中国
• 欧州
• フランス
• ドイツ
• イタリア
• 英国
• その他の欧州
• アジア太平洋
• その他の地域

第4章 競合

What`s New for 2023?

»Special coverage on Russia-Ukraine war; global inflation; easing of "zero-Covid" policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.

»Global competitiveness and key competitor percentage market shares

» Market presence across multiple geographies - Strong/Active/Niche/Trivial

»Online interactive peer-to-peer collaborative bespoke updates

»Access to our digital archives and MarketGlass Research Platform

»Complimentary updates for one year

Looking Ahead to 2023

The global economy is at a critical crossroads with a number of interlocking challenges and crises running in parallel. The uncertainty around how Russia`s war on Ukraine will play out this year and the war`s role in creating global instability means that the trouble on the inflation front is not over yet. Food and fuel inflation will remain a persistent economic problem. Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth. Lower capital expenditure is in the offing as companies go slow on investments, held back by inflation worries and weaker demand. With slower growth and high inflation, developed markets seem primed to enter into a recession. Fears of new COVID outbreaks and China's already uncertain post-pandemic path poses a real risk of the world experiencing more acute supply chain pain and manufacturing disruptions this year. Volatile financial markets, growing trade tensions, stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced. Year 2023 is expected to be tough year for most markets, investors and consumers. Nevertheless, there is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.

Global Clickstream Analytics Market to Reach $4.2 Billion by 2030

In the changed post COVID-19 business landscape, the global market for Clickstream Analytics estimated at US$1.3 Billion in the year 2022, is projected to reach a revised size of US$4.2 Billion by 2030, growing at a CAGR of 15.7% over the analysis period 2022-2030. Click Path & Website Optimization, one of the segments analyzed in the report, is projected to record a 16.2% CAGR and reach US$1.7 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Customer Analysis segment is readjusted to a revised 14.8% CAGR for the next 8-year period.

The U.S. Market is Estimated at $382.9 Million, While China is Forecast to Grow at 14.6% CAGR

The Clickstream Analytics market in the U.S. is estimated at US$382.9 Million in the year 2022. China, the world`s second largest economy, is forecast to reach a projected market size of US$700.9 Million by the year 2030 trailing a CAGR of 14.6% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 14.4% and 13.4% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 11.1% CAGR.

Select Competitors (Total 22 Featured):

• Adobe Systems, Inc.
• At Internet
• Connexity, Inc.
• Google Cloud Platform
• HPE (Hewlett Packard Enterprise India Pvt. Ltd.)
• IBM Corporation
• Jumpshot, Inc.
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• Splunk, Inc.
• Talend SA
• Verto Analytics Inc.
• Vlocity Inc.
• Webtrends Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Clickstream Analytics: An Introductory Prelude
  • Sophisticated Capabilities Prompt Widespread Adoption
  • Escalating Use Case Across Web-Empowered Industries
  • Internet Dynamics Strongly Support the Deployment of Clickstream Analytics
  • Clickstream Analytics - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Impact of Covid-19 and a Looming Global Recession
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Clickstream Analytics for Effective Tracking of Customer's Online Journey
  • Empowering Brands to Turn Browsers into Buyers
  • Real-time Upselling & Cross Selling Made Easier with Clickstream Analytics
  • Customer Interests Effectively Understood with Clickstream Analysis
  • Clickstream-Based Campaign Optimization Upgrades Advertising Industry
  • eCommerce & Retail Firms Leverage Clickstream Analytics to Generate Valuable Insights
  • Competitive Forces Generate Ample Room for Analytics in Media & Entertainment Industry
  • Clickstream Analytics: A Shot in the Arm for Travel Agencies
  • Hotel Guest Data Mining Made Highly Convenient with Analytics
  • Businesses Rely On Clickstream Data to Optimize Social Outreach
• PRODUCT OVERVIEW
  • Types of Clickstream Analytics
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Clickstream Analytics Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Clickstream Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
  • TABLE 3: World 8-Year Perspective for Clickstream Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2023 & 2030
  • TABLE 4: World Recent Past, Current & Future Analysis for Click Path & Website Optimization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
  • TABLE 5: World 8-Year Perspective for Click Path & Website Optimization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
  • TABLE 6: World Recent Past, Current & Future Analysis for Customer Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
  • TABLE 7: World 8-Year Perspective for Customer Analysis by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
  • TABLE 8: World Recent Past, Current & Future Analysis for Basket Analysis & Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
  • TABLE 9: World 8-Year Perspective for Basket Analysis & Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
  • TABLE 10: World Recent Past, Current & Future Analysis for Traffic Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
  • TABLE 11: World 8-Year Perspective for Traffic Analysis by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
  • TABLE 12: World Recent Past, Current & Future Analysis for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
  • TABLE 13: World 8-Year Perspective for Other Segments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
  • TABLE 14: USA Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
  • TABLE 15: USA 8-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2023 & 2030
• CANADA
  • TABLE 16: Canada Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
  • TABLE 17: Canada 8-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2023 & 2030
• JAPAN
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
  • TABLE 18: Japan Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
  • TABLE 19: Japan 8-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2023 & 2030
• CHINA
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
  • TABLE 20: China Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
  • TABLE 21: China 8-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2023 & 2030
• EUROPE
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
  • TABLE 22: Europe Recent Past, Current & Future Analysis for Clickstream Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
  • TABLE 23: Europe 8-Year Perspective for Clickstream Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2023 & 2030
  • TABLE 24: Europe Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
  • TABLE 25: Europe 8-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2023 & 2030
• FRANCE
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
  • TABLE 26: France Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
  • TABLE 27: France 8-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2023 & 2030
• GERMANY
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
  • TABLE 28: Germany Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
  • TABLE 29: Germany 8-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2023 & 2030
• ITALY
  • TABLE 30: Italy Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
  • TABLE 31: Italy 8-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2023 & 2030
• UNITED KINGDOM
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
  • TABLE 32: UK Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
  • TABLE 33: UK 8-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2023 & 2030
• REST OF EUROPE
  • TABLE 34: Rest of Europe Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
  • TABLE 35: Rest of Europe 8-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2023 & 2030
• ASIA-PACIFIC
  • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
  • TABLE 36: Asia-Pacific Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
  • TABLE 37: Asia-Pacific 8-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2023 & 2030
• REST OF WORLD
  • TABLE 38: Rest of World Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
  • TABLE 39: Rest of World 8-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2023 & 2030

IV. COMPETITION