市場調査レポート

多要素認証 (MFA) の世界市場

Multi-Factor Authentication (MFA)

発行 Global Industry Analysts, Inc. 商品コード 297810
出版日 ページ情報 英文 426 Pages
納期: 即日から翌営業日
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多要素認証 (MFA) の世界市場 Multi-Factor Authentication (MFA)
出版日: 2015年09月01日 ページ情報: 英文 426 Pages
概要

当レポートでは、世界の多要素認証 (MFA) 市場について調査分析を行い、2要素認証、その他の認証の各技術種類別に考察するとともに、米国、カナダ、日本、欧州、アジア太平洋地域、ラテンアメリカ、世界のその他の諸国の各市場について包括的に分析し、今後の見通し、主要企業などについてまとめています。

第1章 イントロダクション、調査方法、製品の定義

第2章 エグゼクティブサマリー

  • 産業の概要
    • 情報化時代におけるデータセキュリティの価値の増大が成長の基盤に
    • MFA市場の概要
    • 市場動向、促進因子、課題
    • 重要インフラの信頼性の重視がMFA市場の見通しを促進
    • クラウドコンピューティング時代によりMFA市場に新たな兆し
    • クラウドコンピューティングの急成長によりAaaSが儲かるビジネスモデルに
    • ビジネス/人員のグローバル化におyり企業内ネットワークへの安全なアクセスのニーズが高まっている
    • エンタープライズモビリティ/BYODの動きがMFAのニーズを促進
    • スマートフォンの盗難増加がモバイル機器でのMFA利用を促進
    • 3要素認証 (3FA) の普及
    • 企業は3FAを勤怠管理に利用
    • セキュリティトークンとしての携帯電話の利用
    • ソフトトークンスマートフォン:トークンの無い世界へ
    • 2要素認証 (2FA) :広く利用されているMFAモデル
    • 競合
    • 市場見通し
  • 主要エンドユース部門における成長機会
  • 製品/技術の概要
    • イントロダクション
    • 認証情報盗難の概要
    • MFAモデルの種類
    • MFAで利用されるID認証
    • 利点
    • 課題
  • 製品の導入と発売
  • 最近の産業活動
  • 主要企業
  • 世界市場の概要

第3章 市場

  • 米国
  • カナダ
  • 日本
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • ロシア
    • その他の欧州諸国
  • アジア太平洋地域
  • ラテンアメリカ
  • 世界のその他の諸国

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目次
Product Code: MCP-7057

This report analyzes the worldwide markets for Multi-Factor Authentication (MFA) in US$ Million. The Global, US and Europe markets are analyzed by following Technology Types: Two-Factor Authentication, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 156 companies including many key and niche players such as -

3M Company
Bio-Key International, Inc.
CA Technologies, Inc.
Confident Technologies, Inc.
Cross Match Technologies, Inc.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study
    • Two-Factor Authentication (2FA)
    • Others

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • Growing Value of Data Security in the Information Age Provides the Fundamental Platform for Growth
  • MFA Market Overview
  • Market Trends, Drivers & Issues
  • Growing Focus on Critical Infrastructure Assurance Boosts Market Prospects for MFA
    • Table 1: Projected 50% Increase in Expenditure in Critical Infrastructure Protection (CIP) Provides the Right Investment Climate for MFA as the Primary Tool to Safeguard Critical Infrastructure Against Unauthorized Logical Access: Global CIP Market (In US$ Million) by Geographic Region for the Years 2015 and 2020 (includes corresponding Graph/Chart)
  • The Era of Cloud Computing Breathes New Life Into the MFA Market
    • Table 2: Ballooning Demand for Public Cloud Services Expands the Addressable Market for MFA: Global Market for Public Cloud Computing Services (In US$ Million) by Geographic Region for the Years 2015 & 2020 (includes corresponding Graph/Chart)
  • The Disruptive Ascend of Cloud Computing Gives Rise to Authentication as a Service (AaaS) as a Lucrative Business Model
    • The Disruption of Cloud Computing in the New Economy...
    • Authentication as a Service (AaaS) Grows in Prominence
      • Traditional On-Premise Solutions Vs AaaS: A Cost Comparison Analysis
    • Rising Preference for Commoditized IT Services to Take Demand for AaaS to the Next Level
  • Globalization of Businesses & Workforce Decentralization Heighten the Need for Secure Access to Corporate Networks
    • Table 3: The Rising Wave of Workforce Mobility Paves the Way for MFA Security Deployments: Global Breakdown of Mobile Workforce (In Million) for the Years 2010 & 2015 by Geographic Region (includes corresponding Graph/Chart)
    • Table 4: World Mobile Workforce Penetration (In %) for the Year 2015 by Geographic Region/Country (includes corresponding Graph/Chart)
  • Enterprise Mobility & BYOD Movement Picks up Pace, Triggering the Need for MFA
    • The Era of BYOD...
    • MFA: A Potent Tool to Tackle BYOD Security Complexity...
    • Table 5: With a Projected 11.7% Increase in the Share of Corporate-Owned Tablets by 2018, BYOD Goes Mainstream Spurring Opportunities for MFA: Global Percentage Breakdown of Installed Base of Corporate-Owned and Consumer Owned Tablets for the Years 2010, 2014 & 2018P (includes corresponding Graph/Chart)
    • Table 6: Robust Penetration of BYOD Devices as Measured by the Per Capita Distribution of Connected Devices Per Knowledge Worker in Select Countries for the Year 2012 & 2015 (includes corresponding Graph/Chart)
  • Rise in Smartphone Thefts Spurs Use of MFA on Mobile Devices
  • Three-Factor Authentication (3FA) Grows in Popularity
  • Enterprises Leverage 3FA in Time & Attendance
  • Use of Mobile Phones as a Security Token: A Key Trend
    • Smartphone: The Preferred Mobile Device for Security Tokening
  • Softtoken Smartphones: Opens Up a World Without Tokens
  • Two-Factor Authentication (2FA): The Widely Used MFA Model
    • Web Services Platforms Prioritize 2FA to Secure User Authentication
      • Amazon Web Services
      • Google & Gmail
      • Facebook
      • Twitter
      • Dropbox
      • Others
    • Hardware Tokens: An Established 2FA Token Format
    • Certificate-Based 2FA Gains Prominence
    • Growing Pressure of Compliance Fuels Market Growth
    • A Synoptic Review of Key Data Protection Regulations That Mandate Use of MFA
      • EU Data Protection Directive 95/46/EC
      • EURO-SOX
      • Data Protection Act (DPA) of 1984 (amended 1998)
      • Payment Card Industry Data Security Standard (PCI DSS)
      • Federal Financial Institutions Examination Council (FFIEC) Guidance
      • Gramm-Leach-Bliley Act (GLBA)
      • Health Insurance Portability & Accountability Act (HIPAA) and the Health Information Technology for Economic and Clinical Health (HITECH) Act
      • Sarbanes-Oxley Act (SOX)
      • Global Federated Identity and Privilege Management (GFIPM) & Criminal Justice Information System (CJIS) Requirements
      • The Fair and Accurate Credit Transaction Act (FACTA)
  • Competition: A Review
    • M&A Buzz Grows Stronger
      • Select M&A Deals in the MFA Marketplace (2015-2013)
  • Market Outlook

2. CHRONICLING GROWTH OPPORTUNITIES IN KEY END-USE SECTORS

  • Ballooning eCommerce Market & Escalating Data Protection Needs Fuel Demand for MFA
    • Table 7: With over 24% Growth in B2C eCommerce Sales by 2017, e-Commerce Security Authentication is poised to Receive Mainstream Priority: Global B2C E-Commerce Sales (in US$ Billion) by Geographic Region for the Years 2015 and 2017E (includes corresponding Graph/Chart)
  • Growing Global Interest in E-Governance Drives Demand for MFA in the Government Sector
    • Table 8: Opportunities for MFA in eGovernance Applications Highest in Countries with High E-Government Development Index (EGDI): Breakdown of EGDI Indices by Country for the Year 2014 (includes corresponding Graph/Chart)
  • Focus on Enhanced Online Banking & Financial Services Security Fuels Interest in MFA
    • Table 9: Robust Growth in Mobile Payments Drives the Need for Enhanced Security & Authorization Mechanisms to Protect Financial Data from Breaches: Global Mobile Transaction Volumes (In US$ Billion) for Years 2013, 2015, and 2017 (includes corresponding Graph/Chart)
  • Bank Cards with Biometric Credentials Offer 3FA Benefits
  • Insurance Companies Prioritize MFA amid Growing Complexities in Data Management
  • The Era of Electronic Medical Records Spurs Opportunities in the Healthcare Sector
  • Emergence of Industry 4.0 Drives Interest in MFA in the Industrial & Manufacturing Sector
    • Table 10: Massive Projected Spurt in IIoT Installed Base to Accelerate the Deployment of MFA to Protect Industry 4.0 Networks: Global Installed Base of Industrial Internet of Things (IIoT) (In Billion) for the Years 2013, 2015, 2020 and 2025 (includes corresponding Graph/Chart)
  • Online Gaming Platforms Lean Towards MFA to Secure their Operations

3. PRODUCT/TECHNOLOGY OVERVIEW

  • Introduction
  • Categories of Authentication Factors in Multi-Factor Authentication (MFA): A Snapshot
  • Credential Theft Attacks: An Overview
  • Active Attacks
  • Passive Attacks
    • Offline Passive Attacks
    • Online Passive Attacks
  • Types of Multi-Factor Authentication Models
  • Two-Factor Authentication (2FA)
  • Three-factor Authentication (3FA)
  • Four-factor Authentication (4FA)
  • Five-factor Authentication (5FA)
  • Identity Confirming Credentials Used in Multi-Factor Authentication
  • Password
  • Smart Card
  • Tokens
    • Hardware Tokens
    • Software Tokens
  • Biometrics
  • RFID Solutions
  • Benefits
  • Makes Passive Attacks Impractical
  • Discourages the Window of Opportunity
  • Risk Mitigation in Active Attacks
  • Increased Costs for Fraud Implementation
  • Issues and Challenges

4. PRODUCT INTRODUCTIONS/LAUNCHES

  • Bio-Metrica Unveils Biometric Identification Infrastructure
  • Apple Revamps 2FA for OS X El Capitan and iOS 9
  • HID Global Introduces ActivID(r) Tap Authentication(tm) Platform
  • BIO-key International to Unveil Latest Advances in Mobile Authentication
  • ThreatMetrix Unveils Enhancements to MFA Solutions
  • Probaris Launches PrivaKey(tm) Cloud MFA Service
  • Microsoft Integrates New Access & Security Controls for Outlook for Android and iOS
  • Ping Identity(r) Launches Identity Defined Security Platform
  • Fujitsu Launches Fujitsu PalmSecure ID Match Device
  • Swivel Secure Launches OneTouch
  • Specops Software Introduces Specops uReset(tm) Self-Service Password Reset
  • Mistral Mobile Launches m-Aegis MFA
  • Michigan DHS and LexisNexis(r) Unveil Online Identity Verification and Authentication Pilot
  • UnboundID Launches Identity Data Platform Version 4.6
  • LaunchKey and Coinsetter Unveil Multi-Factor Authentication for Bitcoin
  • Good Technology Unveils Trusted Authentication Framework
  • Microsoft to Unveil MFA-Enabled Update for Office 2013
  • Duo Security Launches API Edition of Its Two-Factor Authentication Service
  • WWPass Launches Hacker-Proof Mobile Multi-Factor Authentication and Privacy Protection System
  • BIO-key Unveils Biometrics-Friendly Multifactor Authentication Solution
  • Twilio Unveils Authy for Personal Computer
  • SingleHop Launches Multi-Factor Authentication for Enhanced Security in LEAP Client Portal
  • Tumblr Unveils Two-Factor Authentication
  • Microsoft Launches Multi-Factor Authentication for Office 365
  • MEDLOK Unveils Multi-Factor Authentication Solution for Healthcare Sector
  • Login People Unveils Multi-Factor Authentication with Digital DNA Technology
  • Netop Unveils New Version of Netop Remote Control
  • Encap Security to Launch Smarter Authentication
  • Tata Communications and SafeNet to Offer Cloud-based MFA as a Managed Service
  • SecureAuth Introduces SecureAuth 2FaaS
  • Confident Technologies Launches Confident Multifactor Authentication(tm)
  • AuthEntry Introduces Multi-Purpose Multi-Factor Authentication Suite
  • Microsoft Unleashes Windows Azure Multi-Factor Authentication
  • Microsoft Unveils Support for 2FA in Lync Client
  • Toopher Unveils Multifactor Authentication Platform
  • LinkedIn Deploys Two-Factor Authentication
  • Evernote Launches Two-Factor Authentication
  • Twitter Introduces Two-Factor Authentication for Users
  • Swiftidentity Launches Two-Factor Authentication Platform
  • Swivel Secure Integrates OATH Support into MFA Platform
  • ESET Launches ESET Secure Authentication(tm)
  • Propalms Unveils ProID 2FA

5. RECENT INDUSTRY ACTIVITY

  • Gemalto Takes Over SafeNet
  • Early Warning to Takeover Authentify
  • Salesforce Takes Over Toopher
  • Twilio Snaps Up Authy
  • Mitek to Takeover IDchecker
  • VASCO Implements DIGIPASS for Caesars Entertainment
  • Singapore Government Selects Assurity Trusted Solutions
  • Authentify Deploys Authentify xFA(tm) Mobile MFA System for E-Transfer Technologies
  • Okta Upgrades Okta Verify
  • Microsoft to Incorporate Multi-Factor Authentication into Windows 10
  • Duo Security Partners with Google and FIDO Alliance to Launch FIDO Universal Second Factor Authentication
  • SMS PASSCODE Partners with GlobalSCAPE
  • Amazon Upgrades WorkSpaces with Multi-Factor Authentication
  • Duo Security Partners with LastPass
  • BIO-key Inks License Agreement with IDEX
  • HID Global Takes Over Lumidigm
  • Ping Identity Takes Over accells technologies
  • ISR to Deploy YubiKey(r) in Cloud Gate Multifactor Authentication
  • Swivel Secure Extends North American Sales Channel with Network Test Labs
  • Exclusive Networks Inks Agreement with SMS PASSCODE
  • Hypo Alpe-Adria-Bank Deploys HID Multi-Factor Authentication and Mobile Banking Solutions
  • mBank Utilizes HID Global's Multi-Factor Authentication Solution
  • LaserLock Inks Agreement with Mexican Gaming Company
  • RSA Takes Over PassBan
  • LaunchKey Partners with Local Motors

6. FOCUS ON SELECT GLOBAL PLAYERS

  • 3M Company (US)
  • Bio-Key International, Inc. (US)
  • CA Technologies, Inc. (US)
  • Confident Technologies, Inc. (US)
  • Cross Match Technologies, Inc. (US)
  • Deepnet Security Ltd. (UK)
  • Dell Inc. (US)
  • Early Warning Services, LLC (US)
  • EMC Corporation (US)
  • Entrust Inc. (US)
  • Equifax Inc. (US)
  • ESET, spol. s r.o. (Slovakia)
  • Fujitsu Limited (Japan)
  • Gemalto NV (Netherlands)
  • HID Global Corp. (US)
  • ID Control BV (The Netherlands)
  • Identiv Inc. (US)
  • International Business Machines Corporation (IBM) (US)
  • LexisNexis (US)
  • Mi-Token Inc. (US)
  • Nexus AB (Sweden)
  • Nok Nok Labs, Inc. (US)
  • Okta, Inc. (US)
  • OneLogin, Inc. (US)
  • Passfaces Corporation (US)
  • PerfectCloud Corp. (Canada)
  • Ping Identity Corporation (US)
  • PKWARE, Inc. (US)
  • PointSharp AB (Sweden)
  • Safran S.A. (France)
  • SecureAuth Corporation (US)
  • SecurEnvoy PLC (UK)
  • SecurStar GmbH (Germany)
  • SMS PASSCODE (Denmark)
  • SurePassID (US)
  • Swivel Secure (UK)
  • Symantec Corporation (US)
  • Tricerion Ltd. (UK)
  • Trustwave Holdings, Inc. (US)
  • ValidSoft (UK)
  • VASCO Data Security International, Inc. (US)
  • VCW Security Ltd. (UK)
  • Yubico (Sweden)

7. GLOBAL MARKET PERSPECTIVE

    • Table 11: World Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 12: World 8-Year Perspective for Multi-Factor Authentication (MFA) by Geographic Region - Percentage Breakdown of Dollar Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2013, 2015, and 2020 (includes corresponding Graph/Chart)
    • Table 13: World Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) by Technology Type - Two-Factor Authentication and Others Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 14: World 8-Year Perspective for Multi-Factor Authentication (MFA) by Technology Type - Percentage Breakdown of Dollar Revenues for Two-Factor Authentication and Others Markets for Years 2013, 2015, and 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Outlook
    • Strong eCommerce Market Provides Opportunities for Growth
    • Growing Acceptance of Enterprise Mobility & BYOD Builds Huge Momentum
    • Regulations Drive Demand for MFA
    • U.S. DHS' Intentions to Integrate 3FA Poised to Boost Market Prospects
    • Product Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 15: US Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) by Technology Type - Two-Factor Authentication and Others Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 16: US 8-Year Perspective for Multi-Factor Authentication (MFA) by Technology Type - Percentage Breakdown of Dollar Revenues for Two-Factor Authentication and Others Markets for Years 2013, 2015, and 2020 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Outlook
    • Product Launch
    • PerfectCloud Corp. - A Major Player
  • B. Market Analytics
    • Table 17: Canadian Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) Market with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Outlook
    • Online Gaming Companies Prefer MFA to Enhance Security
    • Product Launch
    • Corporate Development
    • Fujitsu Limited - A Major Player
  • B. Market Analytics
    • Table 18: Japanese Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) Market with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Outlook
    • Europe: A Key Market for Multi-Factor Authentication
    • MFA Plays a Greater Role in Cloud Security
  • B. Market Analytics
    • Table 19: European Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) by Region/Country - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 20: European 8-Year Perspective for Multi-Factor Authentication (MFA) by Region/ Country - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2013, 2015, and 2020 (includes corresponding Graph/Chart)
    • Table 21: European Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) by Technology Type - Two-Factor Authentication and Others Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 22: European 8-Year Perspective for Multi-Factor Authentication (MFA) by Technology Type - Percentage Breakdown of Revenues for Two-Factor Authentication and Others Markets for Years 2013, 2015, and 2020 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Outlook
    • Product Launch
    • Safran S.A. - A Major Player
  • B. Market Analytics
    • Table 23: French Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) Market with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Outlook
    • SecurStar GmbH - A Major Player
  • B. Market Analytics
    • Table 24: German Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) Market with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 25: Italian Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) Market with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Outlook
    • MFA Seeks Opportunities in the UK Healthcare Sector
    • Product Launches
    • Corporate Development
    • Select Players
  • B. Market Analytics
    • Table 26: UK Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) Market with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 27: Spanish Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) Market with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 28: Russian Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) Market with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Outlook
    • Product Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 29: Rest of Europe Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) Market with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Outlook
    • Asia-Pacific Exhibits Rapid Growth in the Adoption of MFA
    • Product Launches
    • Corporate Development
  • B. Market Analytics
    • Table 30: Asia-Pacific Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) Market with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • A. Market Analysis
    • Outlook
    • Corporate Development
  • B. Market Analytics
    • Table 31: Latin America Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) Market with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 32: Rest of World Recent Past, Current and Future Analysis for Multi-Factor Authentication (MFA) Market with Annual Revenues in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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