市場調査レポート

電子メールマーケティングの世界市場

Email Marketing

発行 Global Industry Analysts, Inc. 商品コード 240196
出版日 ページ情報 英文 342 Pages
納期: 即日から翌営業日
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電子メールマーケティングの世界市場 Email Marketing
出版日: 2014年11月01日 ページ情報: 英文 342 Pages
概要

当レポートは電子メールマーケティングの世界市場について精査しています。米国市場については特に市場分野別の分析として、一般連絡・商取引用電子メール、顧客獲得電子メール、顧客つなぎ止め電子メールといった分野に市場を分類し分析を加えています。また地域市場別分析としては米国、カナダ、日本、欧州、アジア太平洋、ラテンアメリカ、ならびにその他の地域に市場を分類し、それぞれについて総合的な市場予測分析を提供しています。2013年から2020年までの期間については年ごとの市場見積ならびに市場予測を行っており、加えて過去7年間の市場分析データも示しています。当レポートはまた世界の主要企業ならびに注目すべきニッチ企業あわせて156社の企業プロファイルを提供しています。

第1章 序論、調査方法および製品定義

第2章 エグゼクティブ・サマリー

  • 世界市場概要
    • 序論
    • 市場ダイナミクス
    • 財政危機の後、電子メールマーケティング予算が拡大
    • 世界不況期に電子メールマーケティングがカムバックを果たす
    • 市場見通し
    • 業界見通しを左右する要因
    • コスト的利点とキャンペーン実績トラッキング
    • データ統合
    • 広告付きニュースレターへの支出
    • インスタントメッセージングおよび電子メールの技術改善
    • 顧客リレーションシップ管理
    • 統合型キャンペーン
    • ニュースレター
    • インターネット・ダイレクトメール
    • 市場競争環境
  • 市場成長促進要因、市場動向、および課題
    • 市場成長を促す主要因
    • インターネット経済の広がり: 根本的な市場成長促進要因
    • 融合型の通信サービスの人気が急上昇
    • インターネットの浸透率が急増しており電子メールマーケティング市場にとって好ましい予兆となっている
    • 一般消費者のモバイルフォン使用習慣の変化が電子メールマーケティング戦略の適合性を高めている
    • 創造的で応答性に富むデザインが流行 - コンテンツに注目が集まる
    • アンドロイドがモバイル電子メールマーケティングで今なお重点エリア
    • E-コマースおよびM-コマース媒体の人気が急上昇しており、電子メールマーケティング市場の成長を押し上げている
    • 許可を得た上で発信するオプトイン型電子メールマーケティング方式が増加しており消費者の信頼感を高めている
    • 強力なマーケティング用電子メールデータベースを構築することが成功のカギであることは変わらない
    • 電子メール配信の計測を行うことも同様に重要
    • 電子メールが顧客のつなぎ止めおよび新規獲得戦略を支える土台として浮上
    • スマートな顧客エンゲージメントのため顧客向けにそれぞれ作り込んだマーケティング用電子メール
    • 行動ターゲティング - 独創的サービス
    • 顧客と関連性を持たせたメッセージングへの移行
    • 自動化の進行
    • 電子マーケティングの頻度が上昇
    • ソーシャルメディアとの相互交流 - 組織化されていない情報の宝庫
    • マーケティング予算はオンラインに投入される方向
    • グループコマース - 電子メールマーケティングの新たなトレンド
    • 統合型マーケティングプログラムの活用が増加中
    • リストの「衛生要因 (Hygiene Factors)」の重視
    • 主要地域の顧客によるモバイルインターネットの主な使用法 - BRIC諸国、米国、および欧州
    • ビデオメールマーケティングが流行の波に乗る
    • その他の市場動向
    • 市場成長阻害要因
    • 電子メールマーケティングへのなじみの薄さ
    • 不十分な技術的専門能力
    • メディアキャンペーンから利益を得ようとするときにサービスプロバイダが直面する問題
    • 電子メール爆撃 - マーケッターが陥りやすい危険な道
    • 限られた予算
    • 電子メールマーケティングの重要要素
    • マーケッターは電子メールマーケティングを十分には活用しきれていない
    • 単なる売上増狙いに留まらない電子メールマーケティング
  • 電子メールマーケティングとブランドへのロイヤルティ
    • 電子メールマーケティングはブランドへのロイヤルティを創り出すのに役立つ
    • 電子メールマーケティング - 顧客に随時情報を送り続ける
    • ソーシャルメディアと電子メールマーケティング - 強力な組み合わせ
  • サービス概要
    • 定義
    • 特長
    • 形態
    • 種類
    • 利点
    • 欠点
    • スパムとは?
    • 電子メールマーケティング・ソフトウェア
    • 電子メールマーケティング・キャンペーン - 必要要素
    • 電子メールのテストパラメータ
    • 電子メールテスト手法
    • 電子メールマーケティングの計測手法
  • 新規サービス/技術革新
  • 世界の主要企業
  • 世界市場の全体像

第3章 地域市場詳細

  • 米国
    • 市場分析
    • 市場予測
  • カナダ
  • 日本
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • ロシア
    • その他の欧州諸国
  • アジア太平洋地域
    • オーストラリア
    • 中国
    • インド
    • 韓国
    • その他のアジア太平洋諸国
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他のラテンアメリカ諸国
  • その他の地域

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目次
Product Code: MCP-6096

This report analyzes the worldwide markets for Email Marketing in US$ Million. The report analyzes the US market by the following Segments: Transactional Email, Acquisition Email, and Retention Email. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 156 companies including many key and niche players such as -

AWeber Communications
BlueVenn Group Inc.
Bronto Software
Constant Contact , Inc.
Campaign Monitor

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. GLOBAL INDUSTRY OVERVIEW

  • A Prelude
  • Market Dynamics
  • Email Marketing Budgets Expand Post Financial Crisis
  • Email Marketing Makes a Comeback during Recession
  • Outlook
  • Factors Influencing Industry Prospects
  • Cost Advantage and Campaign Tracking
  • Data Integration
  • Ad-Supported Newsletter Spending
  • Improvements in IM and Email Technology
  • Customer Relationship Management
  • Integrated Campaigns
  • Newsletter
  • Internet Direct Mail
  • Competitive Environment
    • Table 1: World Email Marketing Market (2014) - Percentage Breakdown of Market Shares by Leading Players (includes corresponding Graph/Chart)

2. MARKET DRIVERS, TRENDS & ISSUES

  • Key Factors Driving Growth
  • Proliferation of Internet Economy: A Fundamental Growth Driver
  • Converged Communication Services Soar in Popularity
    • Table 2: World Market for Internet Users (2013) - Percentage Share Breakdown of Number of Internet Users for Select Countries (includes corresponding Graph/Chart)
    • Table 3: World Market for Internet Users (2013) - Percentage of Households with Internet Access by Region (includes corresponding Graph/Chart)
    • Table 4: World Internet Searches Landscape (2014) - Average Internet Searches per Internet User for Select Countries (includes corresponding Graph/Chart)
  • Surging Internet Penetration Bodes Well for Email Marketing
    • Table 5: Global Internet Penetration Rates in Percentage by Region (2014) (includes corresponding Graph/Chart)
  • Changing Consumer Mobile Usage Habits Propel Adaptation in Email Marketing Strategies
    • Table 6: World Mobile Subscriptions Market (2013) - Percentage Share Breakdown of Total Subscription by Region (includes corresponding Graph/Chart)
    • Table 7: Global Mobile Penetration Rates in Percentage by Geographic Region (2013) (includes corresponding Graph/Chart)
    • Table 8: World Mobile Email Users Market (2013-2017): Total Users in Millions (includes corresponding Graph/Chart)
    • Smartphones Find Favor with Young Generation
    • Table 9: Global Smartphone Penetration Rates (as a Percentage of Mobile Phone Users) for Select Countries (2013) (includes corresponding Graph/Chart)
    • Table 10: Global Mobile Broadband Penetration Rates in Percentage by Geographic Region (2013) (includes corresponding Graph/Chart)
    • Table 11: World Mobile Broadband Subscriptions Market (2013) - Total Subscription in Millions by Developed and Developing Countries (includes corresponding Graph/Chart)
    • Changing Design & Marketing Strategies during Holiday Season
    • Discounts & Rebates to Reinforce Customer-Brand Relationship
    • Table 12: Customer Preferences for Mobile Email Message Content by Type (In %) - Opportunity Indicator (includes corresponding Graph/Chart)
  • Creative & Responsive Design in Vogue - Content Gains Prominence
    • Table 13: World Email Marketing Scenario (2014) - Percentage Share Breakdown of Emails with Mobile Landing Page by Responsive Design (includes corresponding Graph/Chart)
  • Android Remains Key Focus Area in Mobile Email Marketing
    • Table 14: World Email Marketing Market (2014) - Percentage Breakdown of Email Client Usage for Opening Email (includes corresponding Graph/Chart)
  • Soaring Popularity of E-commerce and M-commerce Mediums to Drive Growth for Email Marketing
  • Prolific Growth in M-Commerce Reinforces Business Case for Promotional Email Marketing
    • Table 15: Global Smartphones Market (2013 & 2018): Sales in Million Units by Geographic Region/Country (includes corresponding Graph/Chart)
    • Table 16: World Mobile Phones Market (2010-2015): Percentages Breakdown of Shipments by Feature Phones and Smartphones (includes corresponding Graph/Chart)
  • Rise of Permission Based Opt-in Email Marketing Programs Encourage Consumer Confidence
  • Developing Strong Email Database for Marketing Remains Key to Success
  • Measuring Email Delivery Equally Important
  • Emails Emerge as a Cornerstone of Customer Retention and Acquisition Strategy
  • Tailored Marketing Emails for Smarter Customer Engagement
  • Behavioral Targeting - An Out-of-Box Service
  • Shift towards Relevant Messaging
  • Increasing Move towards Adoption of Automation
  • Growing Frequency of Email Marketing
  • Social Media Interactions - An Unstructured Wealth of Information
  • Marketing Budgets Moving Online
  • Group Commerce - A New Trend in Email Marketing
  • Growing Usage of Integrated Marketing Programs
  • Focus on List Hygiene Factors
  • Top Mobile Internet Activity of Customers in Select Regions - BRIC (Brazil, Russia, India and China), United States, and Europe
  • Video Email Marketing Riding the Popularity Wave
  • Other Trends
  • Market Restraints
  • Lack of Familiarity with Email Marketing
  • Inadequate Technical Expertise
  • Problems Faced by Service Providers in Monetizing Media Campaigns
  • Email Bombardment - A Dangerous Path for Marketers
  • Limited Budgets
  • Critical Elements of Email Marketing
  • Marketers yet to Leverage Email Marketing to the Fullest
  • More to Email Marketing than Just Sales Increase

3. EMAIL MARKETING AND BRAND LOYALTY

  • Email Marketing Helping to Generate Brand Loyalty
  • Email Marketing - Keeping Customers Informed
  • Social Media and Email Marketing - A Potent Combination

4. SERVICE OVERVIEW

  • Definition
  • Features
  • Forms
    • Direct Email
    • Retention Email
    • Third Party Advertising
  • Types
    • Conquest emails
    • Conversion emails
    • Loyalty emails
    • Opt-In Email Advertising
    • Viral Marketing
  • Advantages
    • Reach:
    • Cost Effectiveness:
    • Speed:
    • Versatility:
    • High-Response Rate:
    • Immediacy:
    • Segmentation and Targeting:
    • Completely Trackable:
    • Profit-Making Potential:
    • Relation Management:
    • Environment Friendly:
    • Targeted:
  • Disadvantages
  • What is Spam?
    • Solutions for Combating Spam
      • Direct Email
      • Technological Options
      • Self-Regulation
      • Legislation
  • Email Marketing Software
    • Features
    • Advantages
  • Email Marketing Campaign: Requisites
    • Planning
    • Determination of Objectives and Addressing Expectations
    • Data Preparation and Target Audience
    • Measuring and Managing Data
      • Ascertaining Effectiveness of Email Marketing
  • Email Testing Parameters
    • 'From' Field
    • Subject Line
    • Layout
    • Copy Length
    • Time, Frequency and Day Testing
  • Testing Processes
    • A/B split test
    • Random test
  • Email Marketing Metrics
    • Open Rates
    • Average Opens per Opener
    • Opens per Opener
    • Unique Open Rate
    • Click Rates
    • Average Total Click-through Rates
    • Delivery Rate
    • Measured Open Rate
    • Click-to-Open Rate
    • Click-through Rate or Average Clicks per Clicker
    • Bounce Rate
    • Spam Complaint Rate
    • Unsubscribe Rate

5. SERVICE INTRODUCTIONS/INNOVATIONS

  • CakeMail Introduces Mobile app for Tracking and Managing Email Marketing Campaigns
  • J2 Global Introduces Latest Version of Campaigner® Email Marketing Software Solution
  • Movable Ink Introduces agileEMAIL Platform
  • VerticalResponse® Launches VerticalResponse Marketing Platform
  • Arma Communications Launches Arma Touch Email Marketing Platform
  • Emma Introduces Metric Analytics iOS app for Tracking Campaign Performance
  • PossibleNOW Introduces MyPreferences® Cloud Based Campaign Product
  • Lyris Introduces New Range of Applications for Digital Marketing
  • Robly Unveils Latest version of Email Marketing Platform
  • OfficeVP Introduces Automated Webinar Tools 4.0
  • ER Interactive Introduces New Email Marketing Platform
  • StrongView Introduces Message Studio 8.0
  • VerticalResponse Introduces InstaEmail - A Free Tool for Designing Email Templates
  • SendGrid Introduces Email Marketing Service to Challenge Constant Contact and MailChimp
  • SmartFile Introduces SmartFile Attach on ExactTarget's HubExchange
  • CrowdHound Media Introduces Email Marketing Service
  • CakeMail Introduces CakeMail4 Email Marketing Platform
  • VerticalResponse Introduces Set of Free Internet Marketing Tools for Small Business Establishments
  • CakeMail Introduces WordPress Compatible Plugin
  • NewsCred Introduces Content Marketing Cloud
  • Kenscio Introduces RTPersonalisation
  • NextAdvisor.com Launches New Category for Email Marketing Reviews
  • Thomas Industrial Network Introduces Email Marketing Service
  • RunSignUp Partners with iContact to Unveil Race Free Email Marketing Service
  • StrongView Introduces Message Studio® 7.0
  • StrongView Unveils New Version of its Message Studio Platform - Message Studio® 7.1
  • Listrak Introduces Listrak 5.0 Email Marketing Platform
  • Kitsy Lane Launches Software Platform for Social Marketing and Email Marketing
  • Zeta Interactive Introduces Zeta Mail 6 Email Platform

6. RECENT INDUSTRY ACTIVITY

  • IBM Completes Silverpop Acquisition
  • Emma Integrates With Shopify
  • LendingTree Chooses StrongView Email Platform
  • Oracle Acquires Responsys
  • Apsis Buys Off ProspectEye
  • VerticalResponse Announces Integration with Cazoomi and SyncApps®
  • Emma Partners with SurveyMonkey
  • Capella Selects ZDirect for Email Marketing and eCRM Services
  • VerticalResponse Integrates with Digioh
  • Intershop Partners with euro.message
  • Emma Reports Total Salesforce Integration
  • Hammacher Schlemmer Chooses StrongView Email Marketing Solution
  • Marriott Renews Email Marketing Contract Services with Epsilon
  • BlueVenn Acquires SmartFOCUS Group
  • Deluxe Corporations Acquires VerticalResponse
  • Salesforce.com Concludes ExactTarget Acquisition
  • StrongView Enters into Partnership with Velti
  • Smith Micro Implements Lyris HQ Email Marketing Solution
  • Silverton Casino Deploys Lyris HQ Solution
  • Graham and Green Chooses Lyris HQ for Enhanced Customer Engagement and Relation Management
  • Telstra Digital Chooses Lyris HQ for Marketing Automation
  • LuxCloud and CakeMail Enter into Partnership to Provide Email Marketing Globally
  • JibJab Media Chooses StrongView to Design Marketing Programs
  • Epsilon Inks Agreement with Regis to Provide Email Marketing Platform
  • Emma Partners with Bigstock to Provide Customers with Access to Bigstock Image Library
  • Reed.co.uk Deploys StrongView Solution to Optimize Business Processes
  • Teradata Concludes eCircle Acquisition
  • Vocus Buys Out iContact
  • Experian Buys Altovision from Ngi group

7. FOCUS ON SELECT GLOBAL PLAYERS

  • AWeber Communications (US)
  • BlueVenn Group Inc. (US)
  • Bronto Software (US)
  • Constant Contact®, Inc. (US)
  • Campaign Monitor (Australia)
  • eBay Enterprise (US)
  • Epsilon Data Management, LLC (US)
  • ExactTarget, Inc. (US)
  • iContact Corporation (US)
  • Implix (US)
  • Lucini&Lucini Communications (Italy)
  • Lyris, Inc. (US)
  • MailChimp (US)
  • MyEmma (US)
  • Pinpointe On-Demand, Inc. (US)
  • Silverpop Systems, Inc. (US)
  • SimplyCast.com (Canada)
  • StreamSend (US)
  • StrongView Systems, Inc. (US)
  • Teradata Corporation (US)
  • Topica, Inc. (US)
  • VerticalResponse, Inc. (US)

8. GLOBAL MARKET PERSPECTIVE

    • Table 17: World Recent Past, Current & Future Analysis for Email Marketing by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 18: World Historic Review for Email Marketing by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 19: World 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Dollar Spend for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2006, 2014 and 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Email to Remain Strong Marketing Channel
    • Email Marketing Spend - Growth Oriented
      • Ad Spending on Online Social Network Services to Expand
      • B2C Segment to Account for Larger Share of Spend
      • Services and Integration to Drive Growth
      • Nontraditional Providers to Capture Higher Portion of Email Budget
    • Emerging Trends in Email Marketing Volumes
    • Cost per Revenue - A New Metric in Digital Marketing
    • Email Marketing Registers High Adoption Rate amidst Recession
    • US Online Advertising - Taking a Breather from Economic Downturn
    • CAN-SPAM Compliance
      • US CAN-SPAM Act Commercial Email Sender Requirements
    • Leveraging Overseas Opportunities
    • Internet Audience
    • Table 20: Internet Users in the United States (2010 & 2013) (includes corresponding Graph/Chart)
    • Internet Access Devices
    • Table 21: Preferred Devices to Access Internet in the US (2013) - Percentage Breakdown by Primary Device Usage for Internet Access (includes corresponding Graph/Chart)
    • Internet Access Device & Email Engagement
    • Table 22: US Email Marketing Engagement (2013): Percentage Share Breakdown of Time Spent on Reading Marketing Emails by Device Platform (includes corresponding Graph/Chart)
    • Digital Shoppers Responsiveness to Marketing Emails
    • Table 23: US Market for Email Marketing (2013) - Probability Percentage for Digital Shoppers Responsiveness to Personalized Marketing Emails (includes corresponding Graph/Chart)
    • Content Marketing - Market Inclining Towards Curated Content
    • Table 24: US Content Marketing Mix (2013) - Percentage Share Breakdown by Current vs Desired Mix for Created, Curated and Syndicated Content (includes corresponding Graph/Chart)
    • Strategic Corporate Developments
    • Service Introductions
    • Key Players
  • B. Market Analytics
    • Table 25: US Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 26: US Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 27: US Recent Past, Current & Future Analysis for Email Marketing by Segment - Transactional Email, Acquisition Email, and Retention Email Independently Analyzed with Annual Advertiser's Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 28: US 7-Year Perspective for Email Marketing by Segment - Percentage Breakdown of Advertiser's Spend on Transactional Email, Acquisition Email, and Retention Email for Years 2014 & 2020 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Corporate Development
    • Service Introductions
    • SimplyCast.com - Key Canadian Player
  • B. Market Analytics
    • Table 29: Canadian Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 30: Canadian Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Corporate Development
  • B. Market Analytics
    • Table 31: Japanese Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 32: Japanese Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • An Overview
    • Regulatory Environment in Europe
    • European Online Market Skyrockets
    • How Do Marketers Benefit from Online Advertising?
    • Online Ad Spend Across Europe
    • Popularity of Email Portals
    • Table 33: Popular Email Portals in Europe (2013) - Percentage Share Breakdown of Leading Players by Total Audience (includes corresponding Graph/Chart)
    • Analytics Boost Marketing Returns
    • Emerging Trends in European Wireless Email
  • B. Market Analytics
    • Table 34: European Recent Past, Current & Future Analysis for Email Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed With Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 35: European Historic Review for Email Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed With Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 36: European 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Dollar Spend for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4a. FRANCE

  • Market Analysis
    • Table 37: French Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 38: French Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

4b. GERMANY

  • Market Analysis
    • Table 39: German Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 40: German Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • Lucini&Lucini Communications - Key Italian Player
  • B. Market Analytics
    • Table 41: Italian Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 42: Italian Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Email Marketing Witnesses High Growth
    • Table 43: Internet Penetration in the United Kingdom (2011-2015): Number of Internet Users in Millions (includes corresponding Graph/Chart)
    • Online Advertising in the UK - An Overview
    • Emerging Trends in UK Email Marketing Industry
      • Dynamic Content
      • Remarketing Messages
      • Operational Messages
    • Social Media & Content Marketing Landscape
    • Table 44: UK Content Marketing Landscape (2013): Percentage Breakdown of Content Distribution Effectiveness Level for Social Media Portals (includes corresponding Graph/Chart)
    • Strategic Corporate Developments
    • Emailcenter Uk Limited - A Key Player
  • B. Market Analytics
    • Table 45: UK Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 46: UK Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

4e. SPAIN

  • Market Analysis
    • Table 47: Spanish Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 48: Spanish Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Russian Digital Landscape Overview
    • Internet Access & Penetration
    • Table 49: Device Platform for Internet Access in Russia (2013): Percentage Breakdown by Device Popularity (includes corresponding Graph/Chart)
    • Table 50: Internet Penetration in Russia (2011-2016): Number of Internet Users in Millions (includes corresponding Graph/Chart)
    • Demographics
    • Online Engagement
    • Email Marketing & Search Engine
    • Table 51: Internet Search Engine Market in Russia (2013): Percentage Breakdown of Proliferation of Unique Visitors by Search Engines for Google, Mail.ru, Yandex.ru and Others (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 52: Russian Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 53: Russian Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 54: Rest of Europe Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 55: Rest of Europe Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Enterprise Mobility Drives the Mobile Email Market
    • Internet Penetration
    • Table 56: Internet Penetration in Asia-Pacific (2013) - Penetration Rate by Select Countries (includes corresponding Graph/Chart)
    • Online Engagement
    • Table 57: Asia-Pacific Online Engagement Scenario (2013) - Weekly Average Man-hours Spent Online by Select Countries (includes corresponding Graph/Chart)
    • Underutilized Potential for Email Marketing
    • Existence of Multiple Languages
    • Issue of Spam/Junk Mail
    • Airline Industry - The Lone Winner
    • Online Advertising in Asia-Pacific Mostly Resilient to Recent Recession
  • B. Market Analytics
    • Table 58: Asia-Pacific Recent Past, Current & Future Analysis for Email Marketing by Geographic Region - Australia, China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 59: Asia-Pacific Historic Review for Email Marketing by Geographic Region - Australia, China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 60: Asia-Pacific 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Dollar Spend for Australia, China, India, South Korea and Rest of Asia-Pacific Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

5a. AUSTRALIA

  • A. Market Analysis
    • Campaign Monitor - Major Australian Player
  • B. Market Analytics
    • Table 61: Australian Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 62: Australian Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

5b. CHINA

  • A. Market Analysis
    • An Overview
    • China - Home to One of the World's Largest Internet User Population
    • Social Media & Content
    • Social Media & Ecommerce
    • Search Engine & Email Marketing Segmentation
    • Table 63: Chinese Search Engine Market (2013) - Market Share by Leading Search Engines for Baidu, Google, Yahoo! and Others (includes corresponding Graph/Chart)
    • Responsive Design: A Key Requirement
    • Email Marketing Landscape
    • Table 64: Mobile Device Usage in China (2013) - Popularity Index in Percentage for Mobile Activities - Banking, Email, Instant Message, Online Music, SMS/ Text Messaging and Video (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 65: Chinese Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 66: Chinese Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

5c. INDIA

  • A. Market Analysis
    • Email Marketing - A Nascent Concept
    • Current & Future Analysis
    • Online Audience Landscape
    • Table 67: Smartphone Adoption in India (2012-2016) - Number of Smartphone Users in Millions (includes corresponding Graph/Chart)
    • Table 68: 3G Subscription Growth in India (2012-2016) - Number of 3G Subscriptions in Millions (includes corresponding Graph/Chart)
    • Connectivity Type
    • Table 69: Internet Connectivity in India (2013) - Percentage Breakdown of Internet Connections by Device (includes corresponding Graph/Chart)
    • Table 70: Mobile Internet Traffic in India (2013) - Percentage Breakdown by Connection Type (includes corresponding Graph/Chart)
    • Internet Coverage - Geographic Distribution
    • Table 71: Internet Coverage in India (2013) - Percentage Breakdown of Internet User Distribution by Rural and Urban Area (includes corresponding Graph/Chart)
    • Online Consumer Behavior
    • Table 72: Online Activity on Mobile in India (2013) - Popularity (In %) of Activities - Browsing, Chat, Email, Online Games and Social Media (includes corresponding Graph/Chart)
    • Table 73: Online Search Market Composition in India (2013) - Percentage Share Breakdown by Leading Search Engines - Ask Network, Facebook, Google, Yahoo! Sites and Others (includes corresponding Graph/Chart)
    • Demographic Segmentation of Online Population
    • Table 74: Online Population Landscape in India (2013) - Percentage Share Breakdown of Demographics by Age Group (includes corresponding Graph/Chart)
    • Social Media & Digital Marketing
    • Table 75: Digital Marketing in India (2013-2017) - Social Media Penetration as a Percentage of Population (includes corresponding Graph/Chart)
    • Service Launch
  • B. Market Analytics
    • Table 76: Indian Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 77: Indian Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

5d. SOUTH KOREA

  • Market Analysis
    • Table 78: South Korean Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 79: South Korean Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

5e. REST OF ASIA-PACIFIC

  • Market Analysis
    • Table 80: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 81: Rest of Asia-Pacific Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • Market Analysis
    • Table 82: Latin American Recent Past, Current & Future Analysis for Email Marketing by Geographic Region - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 83: Latin American Historic Review for Email Marketing by Geographic Region - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 84: Latin American 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Dollar Spend for Brazil, Mexico and Rest of Latin America Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

6a. BRAZIL

  • A. Market Analysis
    • Internet Penetration & Geographic Coverage
    • Internet Access Device & Responsive Design
    • Consumer Behavior & Email Marketing
    • Social Media & Email Marketing
  • B. Market Analytics
    • Table 85: Brazilian Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 86: Brazilian Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

6b. MEXICO

  • Market Analysis
    • Table 87: Mexican Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 88: Mexican Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

6c. REST OF LATIN AMERICA

  • Market Analysis
    • Table 89: Rest of Latin America Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 90: Rest of Latin America Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • Market Analysis
    • Table 91: Rest of World Recent Past, Current & Future Analysis for Email Marketing Annual Spend in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 92: Rest of World Historic Review for Email Marketing Annual Spend in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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