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デジタル広告とマーケティングの世界市場

Digital Advertising and Marketing

発行 Global Industry Analysts, Inc. 商品コード 240148
出版日 ページ情報 英文 852 Pages
納期: 即日から翌営業日
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デジタル広告とマーケティングの世界市場 Digital Advertising and Marketing
出版日: 2018年03月01日 ページ情報: 英文 852 Pages
概要

当レポートでは、デジタル広告とマーケティングの世界市場について、支出動向ごとの分析や、米国、カナダ、日本、欧州、アジア太平洋、南米およびその他の各地域別の分析、2020年までの市場予測、主要プレーヤーのプロファイルなどについて取り上げています。

第1章 イントロダクション、調査手法、製品の定義

第2章 エグゼクティブサマリー

  • 産業の概要
    • デジタル広告とマーケティング - ブランドと消費者の関係の変容、移行、調整
    • 従来型からデジタルへのメディア支出の急速なシフト
    • 新聞・雑誌などの印刷媒体の広告:移行による最悪の打撃
    • デジタルメディアユーザー層の拡大:市場浸透の基盤
    • 他の広告メディアよりデジタル広告の優れた点が市場の成長を活性化
    • 多様な広告メディアとそれぞれのメリット
    • 変数に基づく各広告メディアの比較
    • 世界市場の展望
    • 広告宣伝費に基づく広告産業のトップ5か国:2015年
    • ディスプレイ広告:デジタル広告の世界的支出でもっとも大きな割合
    • ディスプレイ広告による共食い現象があっても検索広告は依然成長中
    • 現在および今後の成長を推進する原動力となっている発展途上市場
    • 急速な都市化と中間層の拡大:メガトレンドが強める市場の展望
  • 競争
    • Google:世界のデジタル広告とマーケティング市場のリーダー
    • 激しい競争が生んだGoogleの革新的オプションとインセンティブ
    • ソーシャルメディアマーケティングをリードするFacebook
    • 単一より優位に立つプラットフォーム横断広告キャンペーン
    • 過去に実施されたプラットフォーム横断ハッシュタグベースのマーケティングキャンペーン
    • インドア傾向:プラットフォーム横断広告主にとっての大きな市場機会
    • 競争:注目の動向
    • データ駆動型技術を採用するモバイル広告企業
    • プログラム型広告:新たな成功への標語
    • 行動ターゲティング:革新的サービス
    • ブランド広告主:デジタル広告のマーケティング戦略への真剣な導入
    • 有料検索広告のクリックスルー率は上昇を継続
    • 多くの市場参入者が好むオープンソースソリューション
    • ソフトウェア技術の発展が先端のオンライン広告の制作を可能にする
    • 出版社と広告主の強い関心を引くビデオ広告
    • サービスプロバイダがメディアキャンペーンの成功に際し直面する主な問題
    • 広告ブロック:デジタル広告収益の脅威となるか
  • 市場の動向、問題、活性因子
    • 好まれるデジタルメディアプラットフォームとしてのモバイル端末の登場 - モバイルデジタル広告の強い成長活性因子
    • モバイル広告市場における成長活性因子
    • モバイル加入者の増加とモバイルデータ消費の急増が市場の成長に最適なプラットフォームとなる
    • スマートフォンとタブレットの普及が市場の拡大に寄与
    • 3Gから4Gへの移行がデジタル広告へのより速いアクセスを提供
    • インターネット利用層の拡大:デジタルメディアマーケティングの成長環境を豊かに
    • デジタル広告の革新と発展:成長の最前線
    • 拡張現実 (AR)
    • 購入ボタン
    • デジタルアシスタント
    • 検索結果におけるビデオ広告
    • ウェアラブル技術
    • リアルタイム入札:次世代の自動ディスプレイ広告技術
    • モバイルマーケティング技術の発展
    • ソーシャルメディア広告:ソーシャルネットワーキングの展望を変える最大の受益者
    • ソーシャルネットワーキングサイト (SNS) :概要
    • ソーシャルメディアネットワーク:ソーシャル販売の主な実現者
    • モバイルアプリ化動向の拡大:プラットフォーム横断デジタル広告の巨大な成長機会
    • アプリ内広告:求められるオーディエンスへ届く理想的なプラットフォーム
    • IoTの注目度の高まりとその結果のネット接続端末の成長がデジタル広告を次のレベルへ上げる
    • 広告コンテンツの効果的な提供がデジタルビデオ広告の需要を高める
    • OTTプラットフォームの注目の高まりがデジタルビデオ広告の吉兆となる
    • 複数の要因によってモバイルビデオ広告はオンラインビデオ広告を超える
    • ネイティブ広告:ディスプレイ広告の次の動き
    • ネイティブ広告におけるFTC問題のガイドライン
    • ゲーミング市場の発展がゲーム内広告の市場機会を生み出す
    • ワイヤレスゲーミング:ゲーム内広告の豊富な機会
    • GPS対応端末の導入増加が位置情報連動広告の機会を促進
    • 最大の可視性が無料オンラインクラシファイド広告への関心を高める
    • 安定したE-コマース活動が市場成長につながる
    • 効率的なブロードバンド接続に支えられリッチメディア広告への需要が勢いを増す
    • スマートな消費者行動のためのオーダーEメールがEメール広告への需要を維持
    • デジタル広告の成長を阻害する主な問題と課題
    • デジタル広告詐欺
    • オンライン広告の主な障害
  • デジタル広告とマーケティング:コンセプト的概要
  • 新製品/革新
  • 最近の業界の活動
  • 主要グローバルプレーヤー
  • 世界的な市場展望

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • ロシア
    • スウェーデン
    • オランダ
    • その他欧州
  • アジア太平洋
    • オーストラリア
    • 中国
    • インド
    • 韓国
    • その他アジア太平洋
  • 南米
    • ブラジル
    • メキシコ
    • その他南米
  • その他の地域

第4章 比較展望

目次
Product Code: MCP-1585

This report analyzes the worldwide markets for Digital Advertising and Marketing in terms of Digital Advertising Spending (wired internet as well as mobile internet) in US$ Million by the following formats: Search, Display, and Other Modes/Formats. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 498 companies including many key and niche players such as -

Acxiom Corporation
Alibaba Group Holding Limited
Amazon.com, Inc.
Baidu, Inc.
Conversant, Inc.
Dentsu Aegis Network

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

  • Quantitative Techniques & Analytics

Product Definitions and Scope of Study

  • Search
  • Display
  • Others Modes/Formats

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
  • Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market
    • Table 1: Percentage Share of Digital Media in the Overall Media Spending Worldwide: 2010 to 2020 (includes corresponding Graph/Chart)
    • Table 2: Global Advertising Spending by Platform (2015 & 2020): Percentage Breakdown of Ad Spending for Digital Advertising, Out-of-Home, Print (Magazines), Print (Newspaper), Radio, TV, and Others (includes corresponding Graph/Chart)
    • Table 3: Global Consumer Spending by Media Type (2009, 2011, 2013, 2015, & 2017E): Spending (in US$ Billions) for Conventional Media and Digital Media (includes corresponding Graph/Chart)
  • Print Media Advertising including Newspapers and Magazines: The Worst Hit by the Transition
    • Table 4: Global Print Media Advertising Spend (US$ Billions): 2013 to 2017E (includes corresponding Graph/Chart)
  • Expanding Digital Media User Base Triggers Massive Growth Opportunities
    • Table 5: Global Digital Media Users by Type (2016, 2018E, & 2020P): Number of Users (in Millions) for Games, Music, Publishing, and Video (includes corresponding Graph/Chart)
  • Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption
  • Various Advertising Media & their Corresponding Benefits
  • Comparison of Different Advertising Media Based on Varied Parameters
  • Future Prospects Remain Buoyant
    • Table 6: Global Digital Ad Spend (US$ Billions) for the Years 2014 to 2020P (includes corresponding Graph/Chart)
  • Top 10 Countries in the Advertising Industry Ranked by Ad Spend: 2017E
  • Display Advertising: The Largest Contributor to Global Digital Ad Spend
  • Despite Cannibalization by Display, Search Advertising to Sustain Growth Momentum
  • Developed Regions: Primary Revenue Generators
    • Table 7: World Digital Advertising & Marketing Market by Region (2017E & 2024P): Percentage Breakdown of Ad Spending for Developed Regions and Developing Regions (includes corresponding Graph/Chart)
  • Developing Countries Continue to Turbo Charge Current and Future Growth
    • Asia-Pacific: Robust Demand for the Digital Experience Drive Faster Market Growth
    • Table 8: Global Digital Advertising & Marketing Market - Geographic Regions Ranked by CAGR (Value Spending) for 2016-2024: Rest of World, Asia-Pacific, Latin America, US, Canada, Japan, and Europe (includes corresponding Graph/Chart)
  • Stable Economic Scenario Lends Momentum for Market Growth
    • Table 9: World Real GDP Growth Rates in % (2016-2018P): Breakdown by Country/Region (includes corresponding Graph/Chart)
  • Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects
    • Table 10: Total Population Worldwide by Urban and Rural Population in Thousands: 1950-2050P (includes corresponding Graph/Chart)
    • Table 11: Global Middle Class Population (in Millions) by Geographic Region: 2015, 2020 & 2030 (includes corresponding Graph/Chart)
    • Table 12: Global Middle Class Spending (in US$ Trillion) by Region: 2015 & 2030 (includes corresponding Graph/Chart)

2. COMPETITION

  • Google: The Leader in the Global Digital Advertising and Marketing Market
    • Table 13: Leading Digital Ad Companies Worldwide (2017E): Percentage Breakdown of Revenues for Alibaba, Baidu, Facebook, Google, Microsoft, Oath, Twitter, and Others (includes corresponding Graph/Chart)
    • Table 14: Leading Mobile Internet Ad Companies Worldwide (2017E): Percentage Breakdown of Revenues for Facebook, Google, Oath, Pandora, Twitter and Others (includes corresponding Graph/Chart)
  • Intense Competition Drives Google to Develop Innovative Options and Incentives
  • Facebook Leads the Social Media Marketing Space
  • Competition: Noteworthy Trends
  • Mobile Advertising Companies Adopt Data-Driven Technologies
  • Programmatic Advertising: The New Mantra for Success in the Marketplace
  • Behavioral Targeting: An Out-of-the-Box Service
  • Brand Advertisers: Taking Digital Advertising Seriously in Marketing Strategies
  • Click-through-Rate Continues to Rise in Paid Search Advertising
  • Market Participants Increasingly Prefer Open Source Solutions
  • Software Technology Improvements Enable Advanced Online Ads Production
  • Video Advertising Attract Greater Attention of Publishers and Advertisers
    • Increasing Adoption of Deal IDs over Insertion Orders in Digital Advertising
  • Key Problems Faced by Service Providers in Monetizing Media Campaigns
  • Ad-Blocking: A Threat for Digital Advertising Revenues?
  • Vendors Prioritize M&A Route to Gain Competitive Edge
    • Select M&A Deals in the World Digital Advertising & Marketing Market (2015-2018)

3. MARKET TRENDS, ISSUES & DRIVERS

  • Expanding Internet User Base: Fertile Environment for the Growth of Digital Media Marketing
    • Table 15: Worldwide Internet Users by Geographic Region (2017E): Percentage Breakdown of Users for Africa, Asia-Pacific, Europe, Latin America, Middle East and North America (includes corresponding Graph/Chart)
    • Table 16: Worldwide Internet Penetration Rates (%) by Geographic Region: 2017E (includes corresponding Graph/Chart)
    • Table 17: Global Internet Access by Device Type (2017E): Percentage Breakdown of Device Ownership for Desktop, Laptop, Smartphone, Tablet, and Others (includes corresponding Graph/Chart)
  • The Emergence of Mobile Devices as the Preferred Digital Media Platform: A Strong Growth Driver for Mobile Digital Advertising
  • Key Factors Driving Growth in the Mobile Advertising Market
    • Table 18: Global Mobile Internet Advertising Market by Geographic Region (2015-2024): Ad Spending in US$ Million US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World (includes corresponding Graph/Chart)
    • Table 19: Global 10-Year Perspective for Mobile Internet Advertising by Geographic Region (2015, 2017 & 2024): Percentage Breakdown of Ad Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World (includes corresponding Graph/Chart)
    • Growing Proliferation of Smartphones & Tablets
    • Table 20: Global Market for Smartphones: Volume Sales in Million Units for 2011, 2013, 2015 & 2018E (includes corresponding Graph/Chart)
    • Table 21: Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2017E) (includes corresponding Graph/Chart)
    • Rising Mobile Internet Subscriptions & Robust Mobile Data Consumption
    • Table 22: Global Mobile Telecommunications Sector (2017E): Number of Mobile Cellular Subscriptions and Active Mobile Broadband Subscriptions for Africa, Arab States, Asia-Pacific, CIS Countries, Europe and the Americas (includes corresponding Graph/Chart)
    • Table 23: Worldwide Mobile Data Traffic by Region/Country (2017E & 2022P): Breakdown of Monthly Data Volumes (in Terabytes per Month) for US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America (includes corresponding Graph/Chart)
    • Table 24: Worldwide Mobile Data Traffic by Device Type (2009, 2017E & 2022P): Percentage Breakdown of Monthly Data Traffic Volume for Netbooks/Notebooks, Smartphones, and Others (includes corresponding Graph/Chart)
    • Table 25: Worldwide Mobile Data Traffic by Application (2009, 2017E & 2022P): Percentage Breakdown of Monthly Data Traffic Volume for Video, Audio and Others (includes corresponding Graph/Chart)
    • Table 26: Global Broadband Penetration (%) for Fixed Broadband and Mobile Broadband: 2010, 2015 & 2020P (includes corresponding Graph/Chart)
    • Table 27: Global Mobile Subscriptions Breakdown (%) by Country: 2017E (includes corresponding Graph/Chart)
    • Wider Roll Out 4G Networks
    • Table 28: World 4G LTE Market by Region/ Country (2018E & 2022P): Breakdown of Number of Subscribers in Million for US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World (includes corresponding Graph/Chart)
    • Table 29: Worldwide Mobile Networks (2013 & 2018E): Percentage Breakdown of Number of Connections by Type of Network Technology (includes corresponding Graph/Chart)
  • Social Media Advertising: A Major Beneficiary of the Transforming Social Networking Landscape
  • Social Networking Sites (SNS): Facts and Figures in a Nutshell
    • Table 30: Global Social Media Advertising Market by Geographic Region (2015-2024): Ad Spending in US$ Million US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World (includes corresponding Graph/Chart)
    • Table 31: Global 10-Year Perspective for Social Media Advertising by Geographic Region (2015, 2017 & 2024): Percentage Breakdown of Ad Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World (includes corresponding Graph/Chart)
    • Top 10 Social Networking Platforms Worldwide Ranked by Active Usage: 2017E
    • Table 32: Global Social Media Network Penetration Rate (%) by Geographic Region: 2015 (includes corresponding Graph/Chart)
    • Table 33: Global Adult Social Media Usage (2015): Percentage of Time Spent on Facebook, LinkedIn, Twitter, Pinterest, and Instagram (includes corresponding Graph/Chart)
  • Social Media Networks: A Key Enabler of Social Selling
  • Smart TV Triggers New Growth Opportunities for Digital Advertising
    • Table 34: Global TV Market by Type (2013-2017E): Percentage Breakdown of Unit Shipments for Smart TVs and Conventional TVs (includes corresponding Graph/Chart)
  • Digital Advertising Innovations and Advancements: Spearheading Growth
  • Augmented Reality (AR)
  • Buy Buttons
  • Digital Assistants
  • Video Ads in Search Results
  • Wearable Technology
  • Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
  • Mobile Marketing Technology Developments
    • NFC
    • Geo-fencing
  • Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
  • Select Cross-Platform, Hashtag-based Marketing Campaigns in the Recent Past
    • HBO Game of Thrones - Influencer Boxes
    • MakeItCount by Nike
    • lovehome by HGTV
    • captureeuphoria by Ben & Jerry's
    • SoLongVampires by Audi
    • Pepsi Pulse and #LiveForNow by Pepsi
  • Cocooning Trend: Significant Market Opportunity for Cross-Platform Advertisers
  • Increasing Trend towards Mobile Apps: Enormous Growth Opportunities for Digital Cross-Platform Advertising
    • Table 35: Global Mobile App Market (2014 & 2018E): Percentage Breakdown of Revenues by App Category (includes corresponding Graph/Chart)
    • In-App Advertising: A Promising Platform for Reaching the Desired Audience
    • Table 36: Average Time Spent (in Minutes) on Mobile Apps on Smartphones & Tablets Worldwide Per User per Day: Breakdown by Category (includes corresponding Graph/Chart)
  • Growing Prominence of IoT and the Resulting Growth in Connected Devices Set to Take Digital Advertising to the Next Level
    • Table 37: Global Web-Connected Devices Market by Device Type (2017E): Percentage Breakdown of Installed Base for Connected TVs, Desktop PCs, Notebook PCs, Smartphones, Tablets, Video-Enabled Gaming Consoles, and Others (includes corresponding Graph/Chart)
    • Table 38: Global Connected Devices Usage (2017E): Percentage Breakdown of Time Spent on Apps and Browser (includes corresponding Graph/Chart)
    • Table 39: Global App Usage in Connected Devices (2017E): Percentage Breakdown of Time Spent on Entertainment, Games, Health & Fitness, News, Social Networking Sites, Utility, and Others (includes corresponding Graph/Chart)
  • Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
    • Table 40: Global Digital Media Average Revenue per User (ARPU) by Type (2015): Breakdown of ARPU (US$) for Digital Games, Digital Music, Digital Video, and Digital Publishing (includes corresponding Graph/Chart)
  • Rising Prominence of OTT Platforms Augurs Well for Digital Video Advertising
  • Driven by Multiple Factors, Mobile Video Ads Surpass Online Video Ads
    • Singular Focus
    • Less Distraction
    • Not Limited to Peak Hours
    • Applications Engage Users
    • Easier Frequency Management
  • Native Advertising: The Next Big Thing in Display Advertising
  • FTC Issues Guidelines on Native Ads
  • Flourishing Gaming Market Generate Lucrative Opportunities for In-Game Advertising
  • Wireless Gaming: Opportunities Galore for In-Game Advertising
  • Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
    • Table 41: Global Local Search Market (2014, 2016 & 2018E): Percentage Breakdown of Search Volume by Mobile Local Search and Desktop Local Search (includes corresponding Graph/Chart)
  • Maximum Visibility Attribute Drive Increasing Interest in Free Online Classified Ads
  • Robust E-Commerce Activity Lends Traction to Market Growth
  • Supported by Efficient Broadband Connectivity, Demand for Rich Media Ads Gain Momentum
  • Tailored Emails for Smarter Customer Engagement Sustain Demand for E-mail Advertising
  • Key Issues and Challenges Hampering Prospects for Digital Advertising
  • Digital Advertising Frauds
  • Major Bottlenecks in Online Advertising

4. DIGITAL ADVERTISING AND MARKETING: A CONCEPTUAL OVERVIEW

  • Introduction
  • Digital Media Marketing
  • Benefits of Digital Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Digital Advertising and Marketing Formats
  • Search
    • Paid listings
    • Contextual Search
    • Paid Inclusion
  • Display Advertising
  • Classifieds and Auctions
  • Rich Media
    • Interstitial
  • Sponsorship
  • Referrals
  • Slotting Fees
  • E-mail
  • Advertising Network Model

5. PRODUCT INTRODUCTIONS/INNOVATIONS

  • Google Unveils TrueView for Action to Enhance Ad Performance on YouTube
  • Acxiom(r) Enhances Acxiom Measurement Solution for Marketers
  • LiveRamp(r) Introduces IdentityLink(tm) for Agencies
  • LinkedIn to Commence Video Service for Sponsored Content
  • Pandora Enhances Pandora Premium
  • Twitter Rolls Out Promote Mode Ad Service for Small Businesses
  • Xaxis to Roll Out New Rich Media Ad Service in the UK
  • Primedia Broadcasting Unveils New Service for Advertisers
  • Acxiom Re-Launches Digital Impact as New Acxiom Impact(tm)

6. RECENT INDUSTRY ACTIVITY

  • Dentsu Aegis Network Acquires Character
  • LiveRamp(r) Acquires Pacific Data Partners
  • Pandora Implements Organizational Restructuring Program
  • Acxiom(r) to Realign Business Portfolio
  • Dentsu Aegis Network to Acquire RED8
  • Verizon Acquires Yahoo
  • Dentsu Aegis Network Acquires DWA
  • Dentsu Aegis Network Acquires Swirl
  • HY Connect Acquires Merge Design + Interactive
  • Acxiom Expands Partnership with DataXu
  • Acxiom Partners with Verve
  • Facebook Selects Gravitational Marketing as a Facebook Marketing Partner
  • Altitude Digital Merges with Genesis Media
  • Market Track Acquires Brandtale
  • Sublime Skinz Acquires Kpsule
  • Altice to Acquire Teads
  • Denstu Aegis to Merge Steak with Fetch
  • Dentsu Aegis Network Launches dentsuX
  • Dentsu Aegis Network Acquires SesliHarfler
  • Dentsu Aegis Network to Acquire Oxyma Group
  • Tradedoubler Acquires Metapic
  • GroupM to Merge MEC and Maxus
  • Fork Media Acquires Majority Stake in Rappio Advertising
  • Dentsu Aegis Network to Acquire Sokrati
  • Dentsu Aegis Network to Acquire Valuklik
  • Dentsu Aegis Network Snaps Up Novus Group
  • Microsoft Acquires LinkedIn
  • LinkedIn Decides to Close Ad Network Business
  • Gannett to Fully Acquire ReachLocal
  • Create Digital to Merge with AuthX
  • Bulldog Creative Services Snaps Up Snowball Digital Marketing
  • LiveRamp Teams Up with DigitasLBi
  • LiveRamp Acquires Arbor and Circulate
  • AOL Snaps UP Ryot
  • Xaxis Snaps Up Triad Retail Media
  • Deloitte Digital Acquires Heat
  • Snap Acquires Flite
  • Adaptive Medias to Merge with AdSupply
  • IBM Snaps Up ecx.io
  • TfL Selects Exterion Media
  • Cognizant to Acquire Mirabeau
  • Digidee and Twomoon Digital Merge with Relevant
  • Jajja Merges with Eurovator to Establish the Jajja Media Group
  • Tradedoubler Collaborates with Curalate
  • Dentsu Aegis Network to Acquire Darwin Marketing
  • Rich Brand Groups Launches Res-Q Digital
  • Verizon Acquires AOL
  • AOL Signs Deal to Manage Microsoft's Display Ad Business
  • AOL Takes Over Millennial Media
  • Voice Media and Endexx Join Forces to Roll out Digital Marketing Strategies
  • Citigroup Signs Marketing Alliance Deal with Zillow
  • Dentsu Aegis Network Acquires Band
  • DDB Worldwide Takes Over Grupo ABC
  • Swrve Takes Over adaptiv.io
  • Endurance International Group to Acquire Constant Contact
  • Dentsu Aegis Network to Take Over Pontomobi
  • RetailNext Takes Over Pikato
  • Evolving Systems Takes Over Sixth Sense Media
  • Ironistic Acquires ArtForm Business Solutions' Web and Online Marketing Division
  • NetBooster Group Acquires Internet Advantage
  • Komli Media Merges with SVG Media
  • Spredfast Takes Over Shoutlet
  • NetPlay TV Takes Over Otherside
  • Sysomos Acquires Expion
  • Flipkart Takes Over Appiterate
  • Publicis Groupe Takes Over Sapient

7. FOCUS ON SELECT PLAYERS

  • Acxiom Corporation (USA)
  • Alibaba Group Holding Limited (China)
  • Amazon.com, Inc. (USA)
  • Baidu, Inc. (China)
  • Conversant, Inc. (USA)
  • Dentsu Aegis Network (UK)
  • Eniro AB (Sweden)
  • Facebook, Inc. (USA)
  • Google, Inc. (USA)
  • DoubleClick, Inc. (USA)
  • IAC/InterActiveCorp. (USA)
  • InfoSpace, Inc. (USA)
  • Microsoft Corporation (USA)
  • LinkedIn Corporation (USA)
  • Oath, Inc. (USA)
  • AOL, Inc. (USA)
    • ONE by AOL (USA)
  • Yahoo!, Inc. (USA)
  • Pandora Media, Inc. (USA)
  • Sina Corporation (China)
  • Sohu.com, Inc. (China)
  • Tencent, Inc. (China)
  • TOM Group Limited (China)
  • TradeDoubler AB (Sweden)
  • Twitter, Inc. (USA)
  • Xaxis (USA)

8. GLOBAL MARKET PERSPECTIVE

    • Table 42: World Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 43: World Historic Review for Digital Advertising & Marketing by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 44: World 14-Year Perspective for Digital Advertising & Marketing by Geographic Region - Percentage Breakdown of Digital Advertising Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
  • Digital Advertising and Marketing Market by Mode/Format
    • Table 45: World Recent Past, Current and Future Analysis for Digital Search Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 46: World Historic Review for Digital Search Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 47: World 14-Year Perspective for Digital Search Advertising by Geographic Region - Percentage Breakdown of Digital Advertising Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 48: World Recent Past, Current and Future Analysis for Digital Display Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 49: World Historic Review for Digital Display Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 50: World 14-Year Perspective for Digital Display Advertising by Geographic Region - Percentage Breakdown of Digital Advertising Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 51: World Recent Past, Current and Future Analysis for Other Digital Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 52: World Historic Review for Other Digital Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 53: World 14-Year Perspective for Other Digital Advertising by Geographic Region - Percentage Breakdown of Digital Advertising Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • The Prime Market
    • Table 54: US Accounts for over 1/3rd Share of the World Digital Advertising & Marketing Market - Percentage Breakdown of Ad Spending for the US and Rest of World (2017E & 2024P) (includes corresponding Graph/Chart)
    • Digital Advertising: Poised to Surge in the US
      • Key Internet, Mobile and Social Media Statistics in the US
      • Changing Media Consumption Trends Influence Market Demand
    • Table 55: US Digital Media Market (2017E): Percent of Time Spent by Platform (includes corresponding Graph/Chart)
    • Digital Display Advertising Emerges as the Major Ad Format Type
    • Search Advertising Witnesses Growth Slow Down
    • Mobile Internet Advertising Offers Significant Growth Opportunities
    • Table 56: Mobile Internet Advertising Market in the US: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
      • High Smartphone Penetration: A Boon for the Mobile Advertising Market
    • Table 57: Smartphone Users (in Millions) in the United States: 2011-2017E (includes corresponding Graph/Chart)
    • Table 58: US Market for Mobile Phones (2017E): Percentage Breakdown of Smartphones and Feature Phones (includes corresponding Graph/Chart)
      • Advanced Mobile Devices Foster Growth in Mobile Advertising Market
      • Wider Roll Out of 4G Networks to Trigger New Wave of Growth
    • Table 59: Number of Subscribers for 4G Services (in Thousand) in the US: 2014, 2017E & 2020P (includes corresponding Graph/Chart)
    • Digital Marketing Companies Focus on Social Media to Target Millennials
    • Table 60: Social Media Advertising Market in the US: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
    • Growing Prominence of Affiliate Marketing Bodes Well for the Market
    • Digital Video Advertising: One of the Fastest Growing Advertising Media
    • Table 61: Digital Video Ad Spending ($ Billions) in the US for the Years 2014 through 2017E (includes corresponding Graph/Chart)
    • Table 62: Digital Display Ad Spending in the US by Type (2014, 2016, & 2018E): Percentage Breakdown for Rich Media, Sponsorships, Video, and Others (includes corresponding Graph/Chart)
    • Security: One of the Most Common Risks in Digital Advertising
    • Steady Adoption by Various Industries Benefit Market Expansion
      • Financial Service Providers
      • Healthcare Institutions
      • Automotive Industry
      • Restaurant Industry
    • Competitive Landscape: Google Leads the Digital Advertising Market in the US
    • Table 63: Leading Digital Advertising Companies in the US (2017E): Percentage Breakdown of Ad Revenues for Facebook, Google, Oath, Twitter, and Others (includes corresponding Graph/Chart)
    • Table 64: Leading Search Advertising Companies in the US (2017E): Percentage Breakdown of Ad Revenues for Google, Oath, and Others (includes corresponding Graph/Chart)
    • Table 65: Leading Digital Display Advertising Companies in the US (2017E): Percentage Breakdown of Ad Revenues for Facebook, Google, Oath, Twitter and Others (includes corresponding Graph/Chart)
      • 'Cost Per Revenue': The New Mantra for Measuring Ad Success
    • Table 66: Online Advertising Market in the US by Pricing Model (2010-2018E): Percentage Breakdown of Ad Revenues for Performance, CPM, and Hybrid (includes corresponding Graph/Chart)
      • Targeted Advertising: The In-Thing
    • Product Launches
    • Strategic Corporate Developments
    • Select Key Players
  • B. Market Analytics
    • Table 67: US Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 68: US Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 69: US 14-Year Perspective for Digital Advertising & Marketing by Mode/ Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 70: US Recent Past, Current and Future Analysis for Digital Advertising & Marketing by End-Use Sector - Automotive, Telecommunication, Retail, Financial Services, Entertainment & Media, and Others Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 71: US Historic Review for Digital Advertising & Marketing by End-Use Sector - Automotive, Telecommunication, Retail, Financial Services, Entertainment & Media, and Others Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 72: US 14-Year Perspective for Digital Advertising & Marketing by End-Use Sector - Percentage Breakdown of Digital Advertising Spending for Automotive, Telecommunication, Retail, Financial Services, Entertainment & Media, and Others Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Market Overview
    • Mobile Extends New Opportunity for Canadian Advertisers
    • Table 73: Mobile Internet Advertising Market in Canada: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 74: Canadian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 75: Canadian Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 76: Canadian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 77: Social Media Advertising Market in Canada: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Digital Advertising Market Overview
    • Japan: One of the Most Sophisticated Mobile Advertising Markets
  • B. Market Analytics
    • Table 78: Japanese Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 79: Japanese Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 80: Japanese 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 81: Mobile Internet Advertising Market in Japan: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
    • Table 82: Social Media Advertising Market in Japan: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • A Mature Yet Growing Market
    • Digital Display Advertising: On a High-Growth Path
    • Expanding Internet User Base: An Important Opportunity Indicator for the Market
    • Table 83: Internet Penetration Rate (as a % of Population) in Select European Countries (2017E) (includes corresponding Graph/Chart)
    • Growing Penchant for Online Advertising by Youngsters Spur Market Demand
    • Paid Search Makes Steady Progress
    • Mobile Advertising Market: Immense Growth Potential
    • Table 84: Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2017E) (includes corresponding Graph/Chart)
      • 4G Spurt Enhances Role of Mobile Devices in Digital Advertising
    • Table 85: 4G LTE Market in Europe (2017E & 2022P): Breakdown of Number of Unique Subscribers (in Thousand) for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe (includes corresponding Graph/Chart)
      • Western Europe Exhibits Higher Growth Prospects
    • European Associations
      • European Interactive Advertising Association
      • Interactive Advertising Bureau
  • B. Market Analytics
    • Table 86: European Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 87: European Historic Review for Digital Advertising & Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 88: European 14-Year Perspective for Digital Advertising & Marketing by Geographic Region - Percentage Breakdown of Digital Advertising Spending for France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 89: European Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 90: European Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 91: European 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 92: European Mobile Internet Advertising Market by Country/Region: Annual Ad Spending Figures in US$ Million for France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets for Years 2015 through 2024 (includes corresponding Graph/Chart)
    • Table 93: European Mobile Internet Advertising Market by Country/Region: Percentage Breakdown of Ad Spending for France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets for Years 2015, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 94: Social Media Advertising Market in Europe: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 95: French Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 96: French Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 97: French 14-Year Perspective for Digital Advertising & Marketing by Mode/ Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 98: Mobile Internet Advertising Market in France: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Market Overview
    • Table 99: Advertising Mix in Germany (2017E): Percentage Breakdown of Ad Spending by Media (includes corresponding Graph/Chart)
    • Table 100: Online Advertising Market in Germany (2017E): Percentage Breakdown of Ad Spending by End-Use Sector (includes corresponding Graph/Chart)
    • Product Launch
  • B. Market Analytics
    • Table 101: German Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 102: German Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 103: German 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 104: Mobile Internet Advertising Market in Germany: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4c. ITALY

  • Market Analysis
    • Table 105: Italian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 106: Italian Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 107: Italian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 108: Mobile Internet Advertising Market in Italy: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • UK: The Core Market in Europe
    • Table 109: UK Accounts for over 1/3rd Share of the European Digital Ad Market - Percentage Breakdown of Ad Spending for UK and Rest of Europe (2017E & 2024P) (includes corresponding Graph/Chart)
    • Digital Advertising Takes Prime Spot in Brand Promotion
    • E-Commerce and Banking: Opportunities for Online Advertising
    • Online Video and Mobile Ad Spending Surges in the UK
    • Mobile Emerges as a Key Marketing Channel for Brands
    • Advertising on Social Networking Sites Holds Promise
    • Table 110: Social Network Ad Spending as a Percentage (%) of Total Advertising Spending in the UK (2011-2017E) (includes corresponding Graph/Chart)
    • Table 111: UK Social Media Network Penetration (2017E): Percentage (%) of Internet Users Owing an Account in Select Social Media Sites (includes corresponding Graph/Chart)
    • UK Newspapers Continue Increasing Online Presence
    • Next Gen Tools Emerge to Monitor the Target Audience
    • Podcasting Offers Bright Prospects
    • Product Launch
    • Strategic Corporate Developments
    • Key Player
  • B. Market Analytics
    • Table 112: UK Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 113: UK Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 114: UK 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 115: Mobile Internet Advertising Market in the United Kingdom: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4e. SPAIN

  • Market Analysis
    • Table 116: Spanish Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 117: Spanish Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 118: Spanish 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 119: Mobile Internet Advertising Market in Spain: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Digital Advertising: One of the Fastest Growing Advertising Media
    • Competitive Scenario
    • Table 120: Leading Players in the Russian Banner Ads Market (2017E): Percentage Breakdown of Ad Spending for Mail.ru, Rambler Media, Yandex, and Others (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 121: Russian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 122: Russian Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 123: Russian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 124: Mobile Internet Advertising Market in Russia: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4g. SWEDEN

  • A. Market Analysis
    • Strategic Corporate Developments
    • Select Key Players
  • B. Market Analytics
    • Table 125: Swedish Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 126: Swedish Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 127: Swedish 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 128: Mobile Internet Advertising Market in Sweden: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4h. THE NETHERLANDS

  • A. Market Analysis
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 129: Netherlands Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 130: Netherlands Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 131: Netherlands 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 132: Mobile Internet Advertising Market in the Netherlands: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4i. REST OF EUROPE

  • A. Market Analysis
    • Poland: A Growing Market in Eastern Europe
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 133: Rest of Europe Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 134: Rest of Europe Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 135: Rest of Europe 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 136: Mobile Internet Advertising Market in Rest of Europe: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Credibility of Online Ads Rising in South Asian Countries
    • Technological and Cultural Factors Hinder Southeast Asian Ad Networks
    • Online Advertising Market Constrained by Presence of Large Number of Players
    • Mobile Advertising: A High Growth Market
    • Table 137: Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2017E) (includes corresponding Graph/Chart)
    • Table 138: 4G LTE Market in Asia-Pacific (2017E & 2022P): Breakdown of Number of Unique Subscribers (in Thousand) for China, India and Rest of Asia-Pacific (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 139: Asia-Pacific Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 140: Asia-Pacific Historic Review for Digital Advertising & Marketing by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 141: Asia-Pacific 14-Year Perspective for Digital Advertising & Marketing by Geographic Region - Percentage Breakdown of Digital Advertising Spending for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 142: Asia-Pacific Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 143: Asia-Pacific Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 144: Asia-Pacific 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 145: Asia-Pacific Mobile Internet Advertising Market by Country/Region: Annual Ad Spending Figures in US$ Million for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2015 through 2024 (includes corresponding Graph/Chart)
    • Table 146: Asia-Pacific Mobile Internet Advertising Market by Country/Region: Percentage Breakdown of Ad Spending for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2015, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 147: Social Media Advertising Market in Asia-Pacific: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

5a. AUSTRALIA

  • A. Market Analysis
    • Digital Advertising Market to Outpace Conventional Media Channels
    • Mobile Advertising: A Lucrative Opportunity for Digital Advertising
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 148: Australian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 149: Australian Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 150: Australian 14-Year Perspective for Digital Advertising & Marketing by Mode/ Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 151: Mobile Internet Advertising Market in Australia: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

5b. CHINA

  • A. Market Analysis
    • Digital Advertising Market Set for Impressive Growth in China
    • Table 152: Average Time Spent on Internet per Week (2009-2017E) (in Hours) (includes corresponding Graph/Chart)
    • Key Internet, Mobile and Social Media Statistics in China
    • Superiority of Digital Advertising over Traditional Media Drives Demand
    • Expanding Internet User Base Favors Market Growth
    • Table 153: Internet Usage in China (2008, 2011, 2014 & 2017E): Breakdown by Number of Internet Users and Internet Penetration Rate (includes corresponding Graph/Chart)
    • Table 154: Internet Users in China by Age Group (2017E): Percentage Breakdown of Internet Users for 15-24, 25-34, 35-44, 45-54, and >55 (includes corresponding Graph/Chart)
    • Search Ads Market: E-Commerce Offers Growth
    • Table 155: Leading Search Engines in China (H1 2017): Percentage Breakdown of Revenues for Baidu, Google China, Sogou, and Others (includes corresponding Graph/Chart)
    • Online Video Advertising: Promising Growth Opportunities
      • Smart TVs Bolstering Growth in Chinese Online Video Ad Market
    • Mobile Advertising: A Rapidly Expanding Market
    • Table 156: Chinese Mobile Subscriber Penetration as a Percentage (%) of Total Population (2009-2017E) (includes corresponding Graph/Chart)
    • Table 157: Chinese Mobile Communication Market by Technology (2017E): Percentage Breakdown of Subscribers for 4G, 3G and 2G (includes corresponding Graph/Chart)
      • Internet-Based Digital Services Find Popularity among Mobile Users
      • 4G - A Gamer Changer for Digital Advertising
    • Chinese Tobacco Companies Eyeing Marketing Opportunities through Online Advertising
    • Competitive Scenario
    • Table 158: Leading Mobile Ad Companies in China (2017E): Percentage Breakdown of Revenues for Alibaba, Baidu, Tencent Holdings and Others (includes corresponding Graph/Chart)
    • Strategic Corporate Development
    • Select Key Players
  • B. Market Analytics
    • Table 159: Chinese Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 160: Chinese Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 161: Chinese 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 162: Mobile Internet Advertising Market in China: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

5c. INDIA

  • A. Market Analysis
    • Steady Shift towards Digital Media Platforms Drives Growth in the Digital Ad Market
    • Internet Advertising: On the Road to Rapid Growth
    • India Gradually Adopting RTB and Programmatic Buying
    • Online Classifieds to Benefit SMBs in Cost-Effectively Targeting Audience
    • Mobile Advertising: Benefiting from Rising Mobile Phone Penetration
      • Growing 4G User Base Set to Generate New Opportunities
    • Businesses Focus on Social Media Advertising Market
    • Key Challenges Facing the Digital Advertising Market in India
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 163: Indian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 164: Indian Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 165: Indian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 166: Mobile Internet Advertising Market in India: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

5d. SOUTH KOREA

  • A. Market Analysis
    • Contextual Advertising - The Next Advertising Mantra
    • Mobile Advertising on the Rise
    • Table 167: South Korean Mobile Market (2011-2016): Percentage Breakdown of Internet Users as a Proportion of Mobile Users and Total Population (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 168: South Korean Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 169: South Korean Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 170: South Korean 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 171: Mobile Internet Advertising Market in South Korea: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

5e. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • The Philippines: A Nascent Market in the Region
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 172: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 173: Rest of Asia-Pacific Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 174: Rest of Asia-Pacific 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 175: Mobile Internet Advertising Market in Rest of Asia-Pacific: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • A. Market Analysis
    • Surging Demand for Mobile Advertising Benefits Market Expansion
  • B. Market Analytics
    • Table 176: Latin American Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Geographic Region - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 177: Latin American Historic Review for Digital Advertising & Marketing by Geographic Region - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 178: Latin American 14-Year Perspective for Digital Advertising & Marketing by Geographic Region - Percentage Breakdown of Digital Advertising Spending for Brazil, Mexico, and Rest of Latin America Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 179: Latin American Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 180: Latin American Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 181: Latin American 14-Year Perspective for Digital Advertising & Marketing by Mode/ Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 182: Latin American Mobile Internet Advertising Market by Country/Region: Annual Ad Spending Figures in US$ Million for Brazil, Mexico, and Rest of Latin America Markets for Years 2015 through 2024 (includes corresponding Graph/Chart)
    • Table 183: Latin American Mobile Internet Advertising Market by Country/Region: Percentage Breakdown of Ad Spending for Brazil, Mexico, and Rest of Latin America Markets for Years 2015, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 184: Social Media Advertising Market in Latin America: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

6a. BRAZIL

  • Market Analysis
    • Table 185: Brazilian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 186: Brazilian Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 187: Brazilian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 188: Mobile Internet Advertising Market in Brazil: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

6b. MEXICO

  • Market Analysis
    • Table 189: Mexican Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 190: Mexican Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 191: Mexican 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 192: Mobile Internet Advertising Market in Mexico: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

6c. REST OF LATIN AMERICA

  • Market Analysis
    • Table 193: Rest of Latin American Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 194: Rest of Latin American Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 195: Rest of Latin American 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 196: Mobile Internet Advertising Market in Rest of Latin America: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • A. Market Analysis
    • Middle East & North Africa: Demand for Digital Advertising Gain Momentum
    • Growing Prominence of Digital Media Platform in Advertising Benefit Market Prospects
    • Digital Advertising Beneficial for Smaller Enterprises
    • Saudi Arabia: Proliferation of Mobile Devices Drives Market Growth
    • The United Arab Emirates: A High Growth Market in the Middle East
    • South Africa: Significant Growth on the Cards
      • Mobile Advertising: An Opportunity to Tap
    • Product Launch
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 197: Rest of World Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 198: Rest of World Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 199: Rest of World 14-Year Perspective for Digital Advertising & Marketing by Mode/ Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
    • Table 200: Mobile Internet Advertising Market in Rest of World: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
    • Table 201: Social Media Advertising Market in Rest of World: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
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