市場調査レポート

筆記具および表示用具の世界市場

Writing and Marking Instruments

発行 Global Industry Analysts, Inc. 商品コード 236819
出版日 ページ情報 英文 421 Pages
納期: 即日から翌営業日
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筆記具および表示用具の世界市場 Writing and Marking Instruments
出版日: 2014年11月01日 ページ情報: 英文 421 Pages
概要

当レポートでは世界の筆記具および表示用具市場について調査分析を行い、ペン/マーカー、鉛筆/美術用品の各製品グループ/セグメント別に考察するとともに、米国、カナダ、日本、欧州、アジア太平洋地域、中東、ラテンアメリカの各市場について分析し、2013年から2020年までの市場予測、過去7年間の市場分析、主要企業のプロファイルなどについてまとめています。

第1章 イントロダクション、調査方法、製品の定義

第2章 エグゼクティブサマリー

  • 市場概要、動向、課題
    • 電子機器の流入にも関わらず成長軌道は継続
    • 売上促進因子
    • 経済的混乱の中にある文房具産業
    • 教育水準の向上が需要を促進
    • 教育部門:大きなシェア
    • 人口動態が成長を促進
    • 若年層の増加が筆記具市場を促進
    • 発展途上国が世界的成長を促進
    • 生活に浸透しているペン
    • ホームオフィス:新興市場
    • 手の届く贅沢を求める消費者
  • 市場のダイナミクス
  • 競合シナリオ
  • 製品の概要
    • 筆記具および表示用具の概要
    • 洗練された筆記具
    • 分類
    • ペン
    • 鉛筆/美術用品
  • 流通チャネル
  • 製品の革新と導入
  • 最近の産業活動
  • 主要企業
  • 世界市場の概要

第3章 市場

  • 米国
  • カナダ
  • 日本
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • ロシア
    • 欧州のその他の諸国
  • アジア太平洋地域
    • 中国
    • インド
    • アジア太平洋地域のその他の諸国
  • 中東/アフリカ
  • ラテンアメリカ
    • ブラジル
    • ラテンアメリカのその他の諸国

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: MCP-2802

This report analyzes the worldwide markets for Writing and Marking Instruments in US$ Thousands by the following Product Groups/Segments: Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, & Markers), and Pencils/Art Goods (Wood cased Pencils, Mechanical Pencils, & Art Goods). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 187 companies including many key and niche players such as -

ADD Corporation Ltd.
A.T. Cross Company
Crayola, LLC
Dollar Industries Pvt. Ltd.
Faber-Castell AG

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study
    • Pens
      • Ballpoint & Gel Pens
      • Roller Pens
      • Mechanical Pens
      • Fountain Pens
      • Markers/Highlighters
    • Pencils/Art Goods
      • Wood-cased Pencils
      • Mechanical Pencils
      • Art Goods

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW, TRENDS AND ISSUES

  • Growth Trajectory Continues Despite Influx of Electronic Devices
  • Factors Driving Sales
  • Growth Drivers (On a Scale of 1-10)
  • Stationery Industry Amid Economy Upheavals
  • Rising Education Levels to Inject Demand
    • Table 1: Adult Literacy Rate in Developing World (in %) (includes corresponding Graph/Chart)
  • Education Sector - Accounts for a Significant Chunk
    • Table 2: Education as % of GNP Across Select Countries
  • Favorable Demographics Drive Growth
    • Table 3: Global (0-14 Years) Population by Country (2013)
  • Youth Bulge Augurs Well for Writing Instruments Market
    • Table 4: Global Youth Population (in Millions) Between the Ages of 10 to 24 Years by Country/Region: 2013 & 2050 (includes corresponding Graph/Chart)
    • Table 5: Percentage of Youth Population (Aged 10-24 Years) Enrolled in Secondary School by Gender (2005-2011) (includes corresponding Graph/Chart)
  • Developing Countries to Turbocharge Global Growth
  • Pens Are Here to Stay
  • The Home Office - An Emerging Market
  • Affordable Luxury is What Consumers Seek

2. MARKET DYNAMICS

  • Personalization of Pens: The Emerging Trend
  • Growing Demand for Fashionable and Stylish Writing Instruments
  • Aromatherapy in Writing Instruments!
  • Ecofriendly Pens and Pencils Set the Cash Registers Ringing
  • Biodegradable Pens Gaining in Popularity
  • Meeting the Challenges of a Digital World
  • Innovation and Uniqueness - What Sets Them Apart
  • Multifunctional Pens to Suit Today's Evolving Needs
  • Age of Digital Pens
  • Select Digital Pen Introductions/Innovations in Recent Past
  • Premium Fountain Pens - Stand Tall
  • Ergonomic Pens to Relieve Writer's Cramp
  • Adaptive Writing Aids
  • Pens in the Competitive List of Gifts
  • Pens -Strong Growth as A Promotional Vehicle
  • The Future of Traditional Pencils
  • Making a Mark with Markers and Highlighters

3. COMPETITIVE SCENARIO

  • A Fragmented Market
  • Leading Players of Consumer Stationery
    • Table 6: World Consumer Stationery Market by Leading Players (2014): Percentage Share of Value Sales for BIC, Faber Castle, Crayola, Mitsubishi, M&G, Newell Rubbermaid, Pentel, Pilot, Schwan- Stabilo, Zebra, and Others (includes corresponding Graph/Chart)
    • Table 7: Global Market for Luxury Pens (2013): Percentage Breakdown of Sales by Brand - Cartier, Montblanc, and Others (includes corresponding Graph/Chart)
    • Table 8: The BIC Group: Competitive Positioning Across Key Product Categories (2013) (includes corresponding Graph/Chart)
    • Table 9: The BIC Group: Competitive Positioning in Consumer Stationary Market Across Key Regional Markets (2013) (includes corresponding Graph/Chart)

4. PRODUCT OVERVIEW

  • Writing and Marking Instruments: A Synopsis
  • Fine Writing Instruments
  • Writing and Marking Instruments: Historical Timeline
  • Classification
  • Pens
    • Ballpoint & Gel Pens
    • Roller Pens
    • Mechanical Pens
    • Fountain Pens
    • Markers/Highlighters
      • Porous Point Pens
  • Pencils/Art Goods
    • Wood-cased Pencils
    • Mechanical Pencils
    • Art Goods

5. DISTRIBUTION CHANNELS

  • Supermarkets
  • Drug Stores
  • Office Supply Stores
  • Office Superstores
  • Warehouse Clubs
  • Wholesalers
  • Mail Order
  • Independent Stationers
  • Other Distribution Channels
  • Contract Stationers
  • Catalog Firms
  • Discount Stores
  • Discount Superstores
  • Mass Merchandisers
  • Mass Market
  • Small and Medium Dealers
  • Mail Box

6. PRODUCT INNOVATIONS/INTRODUCTIONS

  • Montegrappa to Launch Limited Edition Pele Icons Pen at Dubai Duty Free
  • Montblanc Launches New Edition of Patron of Art Collection to Honor Steinway
  • Lapis Bard Launches Avant Garde Graphite Range of Luxury Pens
  • Cross Launches Cross Apogee Collection
  • Montegrappa Introduces Writing Instrument Collection to Honor Nelson Mandela
  • Omas to Launch Limited Edition Pen to Mark Shakespeare's Birth Anniversary
  • Montegrappa Offers Series of Pens in Honor of Ayrton Senna
  • MEISSEN COUTURE Unveils Writing Instruments of Porcelain
  • Caran d'Ache Introduces Collection of Limited Edition Pens
  • Montegrappa Launches Horse 2014 Collection
  • Crayola Launches Ultra-Clean Washable Markers
  • Mitsubishi Pencil Launches Promark View
  • Faber-Castell Launches Luxurious Pen Products
  • Montblanc Presents New Collection of StarWalker
  • Sheaffer Introduces Official Scuderia Ferrari Collection in India
  • Montblanc Launches Limited Edition Writing Instrument to Honor Leonardo da Vinci
  • TF Est. 1968 Offers the Bridge Rollerball Pen in Palladium
  • Montegrappa Launches Snake 2013 Limited Edition Collection
  • Filtrona Porous Technologies Exhibits Innovative Products for Writing Instruments
  • Linc Pen & Plastics Ventures into Premium Segment with New Pen Brand
  • Pilot Debuts the Erasable FriXion Clicker Pen
  • Montblanc Launches "Signature for Good" Limited Edition Writing Instruments Collection
  • Montblanc Launches Heritage Collection 1912
  • Montblanc Introduces Writers Edition 2013
  • Montblanc Launches Special Edition Writing Instruments
  • Montblanc Pays Homage to Albert Einstein with Great Characters Edition
  • Camsing Global Offers StyleWrite Line for Promotional Products Market
  • Lawrence & Mayo Unveils Writing Instruments under 'L&M Xcessoriz' Sub-branding
  • Graf Von Faber-Castell Presents Limited Edition Diamond Studded Fountain Pen
  • OfficeMax Offers Second Generation Line of Premium Pens
  • Montegrappa Introduces St Andrews 2012 Collection of Pens
  • Montegrappa Announces Release of Pen Inspired by Sylvester Stallone
  • Montblanc Launches Limited Edition "The Heritage Collection 1912"
  • Montblanc Pays Tribute to Jonathan Swift with Writers Edition 2012
  • Montblanc Pays Tribute to Pablo Picasso with Limited Edition Writing Instruments
  • Montegrappa Honors St. Moritz with Introduction of New Quartet of Pens
  • Montblanc Unveils Montblanc Donation Pen Johannes Brahms
  • Stabilo Launches the Smartball
  • Montegrappa Collaborates with Paulo Coelho to Launch The Alchemist Pen
  • Montblanc Launches Alfred Hitchcock Limited Edition
  • Magic Dreams Publishing Release A Giant Pencil by Connor Wilson
  • Jack Row, British Designer, Launches Luxury Collection of Writing Instruments
  • Lawrence & Mayo Plans Launch of Premium Pens for Women
  • Linc Pen to Launch Premium Pen Brand Category
  • Pelikan Pens Offers the Souveran 625
  • Flair Pens Launches Discover Roller Pen
  • Crayola Presents Wild Notes Collection
  • Montblanc Presents The Montblanc Collection Princesse Grace de Monaco Writing Instruments
  • Montblanc Presents Masters for Meisterstuck L'Aubrac
  • Montblanc Introduces the Meisterstuck Mozart Jewellery Collection
  • Montblanc adds Two Gems to its StarWalker Collection
  • Pilot Pen Introduces Eco-Friendly B2P Pen

7. RECENT INDUSTRY ACTIVITY

  • Shachihata to Invest in India through Artline India Brand
  • Conid Licenses Bulkfiller Filling System to Sheaffer through an Agreement
  • Pilot Introduces Celebrities and Award Nominees to Luxurious and Innovative Writing Instruments
  • Montegrappa Appoints Distributor to Introduce Customized Series in India
  • Senator Signs Agreement with Beacon Promotions to Market & Sell Plastic and Metal Pens in North America
  • Mitsubishi Pencil Acquires Stake in Linc Pen & Plastics
  • Pilot Pen Earns Ease-of-Use Commendation from the Arthritis Foundation for Dr. Grip Line of Pens
  • BIC Group Acquires Majority Stake in Cello Group

8. FOCUS ON SELECT PLAYERS

  • ADD Corporation Ltd. (India)
  • A.T. Cross Company (US)
  • Crayola, LLC (US)
  • Dollar Industries Pvt. Ltd. (Pakistan)
  • Faber-Castell AG (Germany)
  • Kokuyo Camlin Limited (India)
  • Mitsubishi Pencil Co., Ltd. (Japan)
  • Montblanc International GmbH (Germany)
  • Newell Rubbermaid Inc. (USA)
  • Pentel Co., Ltd. (Japan)
  • Pilot Corporation (Japan)
  • Pilot Pen Corporation of America (US)
  • Sailor Pen Co., Ltd. (Japan)
  • Societe BIC (France)
  • STAEDTLER Mars GmbH & Co. KG (Germany)
  • Tombow Pencil Co., Ltd (Japan)
  • Zebra Co., Ltd. (Japan)

9. GLOBAL MARKET PERSPECTIVE

    • Table 10: World Recent Past, Current & Future Analysis for Writing & Marking Instruments by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 11: World Historic Review for Writing & Marking Instruments by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 12: World 15-Year Perspective for Writing & Marking Instruments by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
  • Market by Product Segment
    • Table 13: World Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group - Pens/Markers and Pencils/Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 14: World Historic Review for Writing & Marking Instruments by Product Group - Pens/Markers and Pencils/Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 15: World 15-Year Perspective for Writing & Marking Instruments by Product Group - Percentage Breakdown of Dollar Sales for Pens/Markers and Pencils/Art Goods Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
  • Pens/Markers Market
    • Table 16: World Recent Past, Current & Future Analysis for Pens/Markers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 17: World Historic Review for Pens/Markers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 18: World 15-Year Perspective for Pens/Markers by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 19: World Recent Past, Current & Future Analysis for Pens/Markers by Product Segment - Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 20: World Historic Review for Pens/Markers by Product Segment - Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 21: World 15-Year Perspective for Pens/Markers by Product Segment - Percentage Breakdown of Dollar Sales for Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
  • Pens/Markers Market by Product Segment
    • Table 22: World Recent Past, Current & Future Analysis for Ballpoint & Gel Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 23: World Historic Review for Ballpoint & Gel Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 24: World 15-Year Perspective for Ballpoint & Gel Pens by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 25: World Recent Past, Current & Future Analysis for Roller Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 26: World Historic Review for Roller Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 27: World 15-Year Perspective for Roller Pens by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 28: World Recent Past, Current & Future Analysis for Mechanical Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 29: World Historic Review for Mechanical Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 30: World 15-Year Perspective for Mechanical Pens by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 31: World Recent Past, Current & Future Analysis for Fountain Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 32: World Historic Review for Fountain Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 33: World 15-Year Perspective for Fountain Pens by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 34: World Recent Past, Current & Future Analysis for Markers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 35: World Historic Review for Markers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 36: World 15-Year Perspective for Markers by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
  • Pencils/Art Goods Market
    • Table 37: World Recent Past, Current & Future Analysis for Pencils/Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 38: World Historic Review for Pencils/Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 39: World 15-Year Perspective for Pencils/Art Goods by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 40: World Recent Past, Current & Future Analysis for Pencils/Art Goods by Product Segment - Wood-cased Pencils, Mechanical Pencils, and Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 41: World Historic Review for Pencils/Art Goods by Product Segment - Wood-cased Pencils, Mechanical Pencils, and Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 42: World 15-Year Perspective for Pencils/Art Goods by Product Segment - Percentage Breakdown of Dollar Sales for Wood-cased Pencils, Mechanical Pencils, and Art Goods Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
  • Pencils/Art Goods Market by Product Segment
    • Table 43: World Recent Past, Current & Future Analysis for Woodcased Pencils by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 44: World Historic Review for Woodcased Pencils by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 45: World 15-Year Perspective for Woodcased Pencils by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa, and Latin American Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 46: World Recent Past, Current & Future Analysis for Mechanical Pencils by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 47: World Historic Review for Mechanical Pencils by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 48: World 15-Year Perspective for Mechanical Pencils by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 49: World Recent Past, Current & Future Analysis for Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 50: World Historic Review for Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 51: World 15-Year Perspective for Art Goods by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Market Overview
      • Consumer Profile of Writing Instrument Users
      • Preferences of Writing Instruments
    • Table 52: Consumer Preference in the US Writing Instruments Market (2014): Preference Indicators (In %) of Adult Consumers by Type of Writing Instrument for Regular Use (includes corresponding Graph/Chart)
      • Reasons for Purchasing Writing and Marking Instruments
      • Purchase Practices for Pens and Preferences of Consumers
    • Table 53: Demographic Preference Pattern for Pens in the US (2014): Preference Indicators (In %) of Adult Consumers for Top Five Point of Purchase Channels (includes corresponding Graph/Chart)
    • Table 54: Demographic Spending Pattern on Pens in US (2014): Analyzed by Price Range (In US$) and Respective Percentage of Adult Consumers (includes corresponding Graph/Chart)
      • Purchase Frequency
    • Table 55: Consumer Preference for Pen Usage in the US (2014): Preference Indicators (In %) for Adult Consumers by Frequency of Pen Use (includes corresponding Graph/Chart)
      • Changing Brand Loyalties for Pens
    • Table 56: Brand Preference in the US Pen Market (2014): Preference Indicators (In %) of Adult Consumers for Top Five Brands (includes corresponding Graph/Chart)
      • Challenges Posed by Hi-Tech Electronic Gadgets in Education
    • Market Trends
      • Pens Gain Popularity
      • Luxury Writing Instrument Market
      • Fountain Pens - Survive Prolonged Onslaught of Ballpoint Pens
      • Pencils Still Relevant with High Utility Value
      • Shopping for School Supply
    • Competitive Scenario
      • Pens: Newell Rubbermaid Leads
    • Table 57: US Pen Market by Company/Brand (2014): Percentage Value Breakdown by Company/Brand for BIC Corp., Newell Rubbermaid, Pentel of America, Pilot Corp. of America, Zebra Pen, and, Others (includes corresponding Graph/Chart)
      • Markers: Sanford Sharpie and Crayola Top the Charts
    • Table 58: US Markers Market (2014): Percentage Value Breakdown by Brand for BIC-Markit, Crayola, Crayola Color Explosion, Crayola Color Wonder, Sanford Sharpie, and Others (includes corresponding Graph/Chart)
      • Crayons: Nothing like Crayola
    • Table 59: US Crayon Market (2014): Percentage Value Breakdown by Brand for Crayola, Crayola Telescoping, Crayola Twistables, Cra-Z-Art, RoseArt, and Others (includes corresponding Graph/Chart)
      • Luxury Writing Instruments Market Dominated by Montblanc
    • Distribution Channels
    • Table 60: US Writing and Marking Instruments Market (2013): Percentage Share Breakdown of Sales by Distribution Channel - Retail, Commercial, Institutional, E-Commerce and Others (includes corresponding Graph/Chart)
    • Table 61: US Pens Market (2013): Percentage Share Breakdown of Volume Sales by Distribution Channel - Mass Merchants, Drug Stores, Food Stores and Food/Drugstores (includes corresponding Graph/Chart)
      • Office Max and Office Depot Marge to Consolidate Market Shares
    • Trade Dynamics
      • Imports of Writing Instruments - China Leads
    • Table 62: US Imports of Writing Instruments by Country of Origin (2012 & 2013): Percentage Share of Value Imports for China, Japan, Mexico, Germany, Taiwan, and Other Countries (includes corresponding Graph/Chart)
      • Pens and Markers
    • Table 63: US Imports of Pens and Markers (Felt Tipped and Other Porous-Tipped) by Country of Origin (2012 & 2013): Percentage Share of Value Imports for China, Japan, Mexico, Vietnam, Germany, South Korea, Malaysia, Italy, Taiwan, India and Other Countries (includes corresponding Graph/Chart)
    • Table 64: US Exports of Pens and Markers (Felt Tipped and Other Porous-Tipped) by Country of Destination (2012 & 2013): Percentage Share of Value Exports for Canada, Mexico, France, Australia, United Kingdom, Columbia, Hong Kong, Argentina, Israel, Venezuela, and Other Countries (includes corresponding Graph/Chart)
      • Ball Point Pens
    • Table 65: US Imports of Ball Point Pens by Country of Origin (2012 & 2013): Percentage Share of Value Imports for China, Japan, Mexico, India, Germany, South Korea, France, Taiwan, Indonesia, Italy, and Other Countries (includes corresponding Graph/Chart)
    • Table 66: US Exports of Ball Point Pens by Country of Destination (2012 & 2013): Percentage Share of Value Exports for Canada, Mexico, France, Australia, Ireland, Panama, United Kingdom, Venezuela, Japan, Netherlands, and Other Countries (includes corresponding Graph/Chart)
      • Fountain Pens, Stylograph Pens and Other Pens
    • Table 67: US Imports of Fountain Pens, Stylograph Pens and Other Pens by Country of Origin (2012 & 2013): Percentage Share of Value Imports for Germany, China, Japan, Italy, France, UK, Taiwan, Switzerland, Hong Kong, India, and Other Countries (includes corresponding Graph/Chart)
    • Table 68: US Exports of Fountain Pens, Stylograph Pens and Other Pens by Country of Destination (2012 & 2013): Percentage Share of Value Exports for Canada, Hong Kong, Germany, UAE, United Kingdom, France, Mexico, Venezuela, Switzerland, Panama, and Other Countries (includes corresponding Graph/Chart)
      • Pencils and Crayons
    • Table 69: US Imports of Pencils and Crayons by Country of Origin (2012 & 2013): Percentage Share of Value Imports for China, Brazil, Mexico, Indonesia, Costa Rica, and Other Countries (includes corresponding Graph/Chart)
    • Table 70: US Exports of Pencils and Crayons by Country of Destination (2012 & 2013): Percentage Share of Value Imports for China, Mexico, United Kingdom, Hong Kong, South Korea, and Other Countries (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Table 71: US Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/ Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 72: US Historic Review for Writing & Marking Instruments by Product Group/ Segment - Pens/ Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 73: US 15-Year Perspective for Writing & Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Trade Dynamics
      • Pens and Markers (Felt Tipped and Other Porous-Tipped)
    • Table 74: Canadian Imports of Pens and Markers (Felt Tipped and Other Porous-Tipped) by Country of Origin (2012 & 2013): Percentage Share of Value Imports for USA, China, Japan, Germany, Italy, and Other Countries (includes corresponding Graph/Chart)
    • Table 75: Canadian Exports of Pens and Markers (Felt Tipped and Other Porous-Tipped) by Country of Destination (2012 & 2013): Percentage Share of Value Exports for USA, El Salvador, Germany, Cuba, South Africa, and Other Countries (includes corresponding Graph/Chart)
      • Ball Point Pens
    • Table 76: Canadian Imports of Ball Point Pens by Country of Origin (2012 & 2013): Percentage Share of Value Imports for China, Japan, Mexico, USA, Germany, and Other Countries (includes corresponding Graph/Chart)
    • Table 77: Canadian Exports of Ball Point Pens by Country of Destination (2012 & 2013): Percentage Share of Value Exports for USA, China, Argentina, Cuba, Germany, and Other Countries (includes corresponding Graph/Chart)
      • Fountain Pens, Stylograph Pens and Other Pens
    • Table 78: Canadian Imports of Fountain Pens, Stylograph Pens and Other Pens by Country of Origin (2012 & 2013): Percentage Share of Value Imports for Germany, China, Italy, Japan, USA, and Other Countries (includes corresponding Graph/Chart)
    • Table 79: Canadian Exports of Fountain Pens, Stylograph Pens and Other Pens by Country of Destination (2012 & 2013): Percentage Share of Value Exports for USA, Germany, Mexico, Uruguay, Panama, and Other Countries (includes corresponding Graph/Chart)
      • Pencils and Crayons
    • Table 80: Canadian Imports of Pencils and Crayons by Country of Origin (2012 & 2013): Percentage Share of Value Imports for China, Mexico, Germany, Taiwan, Japan, and Other Countries (includes corresponding Graph/Chart)
    • Table 81: Canadian Exports of Pencils and Crayons by Country of Destination (2012 & 2013): Percentage Share of Value Imports for US, and Other Countries (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 82: Canadian Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 83: Canadian Historic Review for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 84: Canadian 15-Year Perspective for Writing & Marking Instruments by Product Group/ Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Market Overview
      • Stationery Suppliers Focus on Individual Customers
    • Competition
    • Table 85: Japanese Pencils Market (2013): Percentage Share Breakdown of Value Sales by leading Players (includes corresponding Graph/Chart)
    • Table 86: Japanese Mechanical Pencils Market (2013): Percentage Share Breakdown of Value Sales by Leading Players (includes corresponding Graph/Chart)
    • Table 87: Japanese Ballpoint Pens Market (2013): Percentage Share Breakdown of Value Sales by Leading Players (includes corresponding Graph/Chart)
    • Imports of Writing & Marking Instruments
    • Table 88: Japanese Imports of Ballpoint Pencil, Markers & Writing Instruments by Country of Origin (2012 & 2013): Percentage Share of Value Imports for China, Germany, South Korea, Vietnam, Chinese Taipei, France, Thailand, Italy, US, Ireland, and Other Countries (includes corresponding Graph/Chart)
    • Table 89: Japanese Imports of Pencil, Pencil Leads, & Chalks by Country of Origin (2012 & 2013): Percentage Share of Value Imports for China, Vietnam, Chinese Taipei, South Korea, Germany, Indonesia, Switzerland, US, Czech Republic, Mexico, and Other Countries (includes corresponding Graph/Chart)
    • Exports of Writing & Marking Instruments
    • Product Launch
    • Key Players
  • B. Market Analytics
    • Table 90: Japanese Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 91: Japanese Historic Review for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 92: Japanese 15-Year Perspective for Writing & Marking Instruments by Product Group/ Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4. EUROPE

  • Market Analysis
    • Table 93: European Recent Past, Current & Future Analysis for Writing & Marking Instruments by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 94: European Historic Review for Writing & Marking Instruments by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 95: European 15-Year Perspective for Writing & Marking Instruments by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia, and Rest of European Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 96: European Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 97: European Historic Review for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 98: European 15-Year Perspective for Writing & Marking Instruments by Product Group/ Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/ Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Overview
    • Imports of Writing & Marking Instruments
    • Table 99: French Imports of Ballpoint Pencil, Markers & Writing Instruments by Country of Origin (2012 & 2013): Percentage Share of Value Imports for Japan, China, Germany, Mexico, and Other Countries (includes corresponding Graph/Chart)
    • Table 100: French Imports of Pencil, Pencil Leads, & Chalks by Country of Origin (2012 & 2013): Percentage Share of Value Imports for China, Germany, Czech Republic, UK, and Other Countries (includes corresponding Graph/Chart)
    • Societe BIC - A Key French Player
  • B. Market Analytics
    • Table 101: French Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 102: French Historic Review for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 103: French 15-Year Perspective for Writing & Marking Instruments by Product Group/ Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Imports of Writing & Marking Instruments
    • Table 104: German Imports of Ballpoint Pencil, Markers & Writing Instruments by Country of Origin (2012 & 2013): Percentage Share of Value Imports for China, Japan, Switzerland, France, Czech Republic, and Other Countries (includes corresponding Graph/Chart)
    • Table 105: German Imports of Pencil, Pencil Leads, & Chalks by Country of Origin (2012 & 2013): Percentage Share of Value Imports for China, Czech Republic, Indonesia, Romania, South Korea, and Other Countries (includes corresponding Graph/Chart)
    • Product Launches
    • Key Players
  • B. Market Analytics
    • Table 106: German Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 107: German Historic Review for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 108: German 15-Year Perspective for Writing & Marking Instruments by Product Group/ Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • An Overview
    • Economic Crisis Impacts Luxury Writing Instruments Market
    • Imports of Writing & Marking Instruments
    • Table 109: Italian Imports of Ballpoint Pencil, Markers & Writing Instruments by Country of Origin (2012 & 2013): Percentage Share of Value Imports for Germany, China, France, Ireland, and Other Countries (includes corresponding Graph/Chart)
    • Table 110: Italian Imports of Pencil, Pencil Leads, & Chalks by Country of Origin (2012 & 2013): Percentage Share of Value Imports for China, Germany, Brazil, Spain, Austria, and Other Countries (includes corresponding Graph/Chart)
    • Product Launches
  • B. Market Analytics
    • Table 111: Italian Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 112: Italian Historic Review for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 113: Italian 15-Year Perspective for Writing & Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/ Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Luxury Writing Instruments and Stationery Market
    • Product Launches
  • B. Market Analytics
    • Table 114: UK Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 115: UK Historic Review for Writing & Marking Instruments by Product Group/ Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 116: UK 15-Year Perspective for Writing & Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Overview
    • Imports of Writing & Marking Instruments
    • Table 117: Spanish Imports of Ballpoint Pencil, Markers & Writing Instruments by Country of Origin (2012 & 2013): Percentage Share of Value Imports for China, Germany, France, Japan, Italy, and Other Countries (includes corresponding Graph/Chart)
    • Table 118: Spanish Imports of Pencil, Pencil Leads, & Chalks by Country of Origin (2012 & 2013): Percentage Share of Value Imports for China, Germany, France, Italy, Slovakia, and Other Countries (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 119: Spanish Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 120: Spanish Historic Review for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 121: Spanish 15-Year Perspective for Writing & Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/ Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Value-added and Superior Writing Instruments Witness Increase in Demand
  • B. Market Analytics
    • Table 122: Russian Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 123: Russian Historic Review for Writing & Marking Instruments by Product Group/ Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 124: Russian 15-Year Perspective for Writing & Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/ Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Polish Writing Instruments Market Experiences Rough Weather
    • Switzerland
    • Product Launches
    • Corporate Development
  • B. Market Analytics
    • Table 125: Rest of European Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/ Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 126: Rest of European Historic Review for Writing & Marking Instruments by Product Group/ Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 127: Rest of European 15-Year Perspective for Writing & Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • Market Analysis
    • Table 128: Asia-Pacific Recent Past, Current & Future Analysis for Writing & Marking Instruments by Geographic Region - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 129: Asia-Pacific Historic Review for Writing & Marking Instruments by Geographic Region - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 130: Asia-Pacific 15-Year Perspective for Writing & Marking Instruments by Geographic Region - Percentage Breakdown of Dollar Sales for China, India, and Rest of Asia-Pacific Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 131: Asia-Pacific Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 132: Asia-Pacific Historic Review for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 133: Asia-Pacific 15-Year Perspective for Writing & Marking Instruments by Product Group/ Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/ Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

5a. CHINA

  • A. Market Analysis
    • Overview
    • China: Leading Manufacturer and Exporter Worldwide
    • Shifting Focus towards Quality, Product Innovations, and Regulatory Compliance
    • Writing Instruments - An Export-Oriented Market
    • Distribution Channel Analysis
    • Table 134: Chinese Writing Instruments Market by Distribution Channel (2013 & 2014): Value Sales Breakdown for Stationery/Office Supply Store, Hypermarket/Supermarket, and Online Retailing (includes corresponding Graph/Chart)
    • Urbanization and Rising Disposable Incomes Fuel Demand for Writing Instruments
    • Pens - The Largest Product Segment
      • Wenzhou - The Chinese Pen-Manufacturing Capital
      • Promotional and Printed Pens Market Succumbs to Economic Downturn
    • Wooden Pencils - A Leading Product Category
    • Hong Kong
  • B. Market Analytics
    • Table 135: Chinese Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/ Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 136: Chinese Historic Review for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 137: Chinese 15-Year Perspective for Writing & Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/ Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

5b. INDIA

  • A. Market Analysis
    • Current & Future Analysis
    • Growth Drivers
    • Key Market Trends
      • Branded Products Witness Surge in Demand
      • Still a Price Sensitive Market
      • Major Acquisitions and Investments
      • Companies Looking up to Export Markets
      • Luxury Pen Market to Witness Robust Growth
    • Competition
    • Table 138: Indian Ball Pens Market (2013): Percentage Share Breakdown of Value Sales by Leading Brand - Add, Cello, Classmate, Parker, Reynolds, and Others (includes corresponding Graph/Chart)
    • Table 139: Indian Gel Pens Market (2013): Percentage Share Breakdown of Value Sales by Leading Brand - Add, Cello, Parker, Reynolds, Rotomac and Others (includes corresponding Graph/Chart)
    • Table 140: Indian Fountain Pens Market (2013): Percentage Share Breakdown of Value Sales by Leading Brand - Cello, Classmate, Parker, Pilot, Reynolds and Others (includes corresponding Graph/Chart)
    • Table 141: Indian Lead Pencils Market (2013): Percentage Share Breakdown of Value Sales by Leading Brand - Apsara, BIC, Camlin, Cello, Classmate, Nataraj and Others (includes corresponding Graph/Chart)
    • Table 142: Indian Mechanical Pencils Market (2013): Percentage Share Breakdown of Value Sales by Leading Brand - Apsara, BIC, Camlin, Cello, Classmate, Nataraj and Others (includes corresponding Graph/Chart)
    • Product Launches
    • Corporate Development
    • Key Players
  • B. Market Analytics
    • Table 143: Indian Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 144: Indian Historic Review for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 145: Indian 15-Year Perspective for Writing & Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

5c. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Key Regional Markets - Notable Trends
      • Australia: Writing Instruments Market Witnesses Consistent Growth
      • Malaysia: Competition Fuels Price War
      • South Korea
      • Singapore
      • Taiwan: Slow Population Growth Affects Demand
    • Product Launch
  • B. Market Analytics
    • Table 146: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 147: Rest of Asia-Pacific Historic Review for Writing & Marking Instruments by Product Group/ Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 148: Rest of Asia-Pacific 15-Year Perspective for Writing & Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

6. THE MIDDLE EAST/AFRICA

  • A. Market Analysis
    • South Africa
  • B. Market Analytics
    • Table 149: The Middle East/African Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/ Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 150: The Middle East/African Historic Review for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 151: The Middle East/African 15-Year Perspective for Writing & Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

7. LATIN AMERICA

  • Market Analysis
    • Table 152: Latin American Recent Past, Current & Future Analysis for Writing & Marking Instruments by Geographic Region - Brazil, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 153: Latin American Historic Review for Writing & Marking Instruments by Geographic Region - Brazil, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 154: Latin American 15-Year Perspective for Writing & Marking Instruments by Geographic Region - Percentage Breakdown of Dollar Sales for Brazil, and Rest of Latin American Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 155: Latin American Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/ Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 156: Latin American Historic Review for Writing & Marking Instruments by Product Group/ Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 157: Latin American 15-Year Perspective for Writing & Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

7a. BRAZIL

  • Market Analysis
    • Table 158: Brazilian Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 159: Brazilian Historic Review for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 160: Brazilian 15-Year Perspective for Writing & Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/ Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

7b. REST OF LATIN AMERICA

  • A. Market Analysis
    • Argentina: A Fragmented Market
    • Mexico: Young Population Drive Demand
  • B. Market Analytics
    • Table 161: Rest of Latin American Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 162: Rest of Latin American Historic Review for Writing & Marking Instruments by Product Group/ Segment - Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 163: Rest of Latin American 15-Year Perspective for Writing & Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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