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ファンクショナル・ショットの世界市場

Functional Shots

出版日
ページ情報
英文 183 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=147.66円
ファンクショナル・ショットの世界市場
出版日: 2025年06月30日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 183 Pages
納期: 即日から翌営業日
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概要

ファンクショナル・ショットの世界市場は2030年までに24億米ドルに達する見込み

2024年に9億7,600万米ドルと推定されるファンクショナル・ショットの世界市場は、2024年から2030年にかけてCAGR 15.9%で成長し、2030年には24億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるエナジーショットは、CAGR 17.7%を記録し、分析期間終了時には11億米ドルに達する見込みです。Immunity Shots分野の成長率は、分析期間中CAGR 12.2％と推定されます。

米国市場は2億5,660万米ドルと推定、中国はCAGR14.9%で成長予測

米国のファンクショナル・ショット市場は、2024年に2億5,660万米ドルと推定されます。世界第2位の経済大国である中国は、分析期間2024-2030年のCAGRを14.9%として、2030年までに3億6,410万米ドルの市場規模に達すると予測されています。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ14.9%と13.5%と予測されています。欧州では、ドイツがCAGR 11.5%で成長すると予測されています。

世界の「ファンクショナル・ショット」市場- 主要動向と促進要因のまとめ

なぜ消費者はウェルネスボトルを選ぶのか？

ファンクショナル・ショット-ビタミン、ミネラル、アダプトゲン、プロバイオティクス、ハーブエキスが詰まった小型の濃縮飲料-は、素早く効果的なウェルネス・ソリューションを求める健康志向の消費者の注目を集めています。従来の飲料とは異なり、ファンクショナル・ショットは、免疫力向上、エネルギー、消化、リラックス、解毒など、的を絞った健康効果をコンパクトな持ち運び可能な形で提供します。その魅力は、特に多忙な専門家、フィットネス愛好家、旅行者にとっての利便性、迅速な摂取、高い効能にあります。COVID-19の大流行はこのカテゴリーをさらに押し上げ、エルダーベリー、ジンジャー、ウコン、ビタミンCなどの成分を含む免疫注射の需要が高まりました。これらの製品は現在、健康食品店、スーパーマーケット、スポーツジム、オンライン小売業者を通じて広く入手できます。栄養補助食品と飲料の境界線は曖昧になり続けており、ファンクショナル・ショットは利便性、健康、効能の融合における次のフロンティアとして位置づけられています。

ブランドは競争優位性を獲得するために、どのように処方と包装を革新しているか？

ファンクショナル・ショットの製品革新は、製剤科学、フレーバーマスキング、持続可能なパッケージングの先進によって推進されています。製剤メーカーは、味や保存性を損なうことなく有効成分のバイオアベイラビリティを高めるため、リポソーム送達システムやナノカプセル化を利用しています。天然甘味料、植物由来の風味増強剤、クリーンラベル原料は、健康志向の期待に応えるための必須条件となっています。ファンクショナル・ショットの多くは、現在では保存料不使用、オーガニック、ヴィーガン認証を受けています。パッケージング面では、使い捨てのPETやガラスバイアルは、リサイクル可能、生分解性、リシーラブルのオプションに置き換えられつつあります。一部のブランドは、粉末成分を消費するまで別々に保ち、効能を維持するデュアルチャンバーキャップを導入しています。また、カテゴリーを超えたイノベーションも顕著で、各ブランドは、多機能の利点を得るために、向知性成分、コラーゲン、アダプトゲンをブレンドしています。機能性コーヒー・ショット、電解質回復ショット、プレバイオティクス腸内健康ショットは、消費者の選択肢を従来のビタミン・ブレンドよりはるかに広げています。

誰が需要を牽引し、流通チャネルはどのように進化しているのか？

ファンクショナル・ショットは、特にZ世代とミレニアル世代に魅力的です。彼らは、クリーンでナチュラルな、目的志向のウェルネス製品の需要をリードしています。これらの消費者は、透明性、利便性、科学的裏付けのある主張を優先します。フィットネスに熱心なユーザーは、エネルギーや筋肉回復のための注射に目を向け、社会人はストレス解消や認知機能向上のためのサプリメントを求める。免疫力を高める製品は、両親や高齢者、旅行者の間でも支持されています。オンライン・プラットフォーム、特にDTCウェブサイト、ウェルネス・マーケットプレース、ソーシャルメディア主導のキャンペーンは、ブランド発見と消費者教育に欠かせないです。機能性ショットの定期購入やバンドルは、ウェルネス・インフルエンサーの間で人気があり、毎日のレジメンを推奨する健康に特化したアプリもあります。小売業も適応しており、店舗の棚には機能性飲料の通路に「ショットゾーン」が設けられ、持ち帰り用のクーラー、空港、ジム、薬局の近くに置かれることが多く、視認性とアクセスがさらに向上しています。

ファンクショナル・ショット市場の成長はいくつかの要因によってもたらされる

ファンクショナル・ショット市場の成長は、消費者のウェルネス動向、フォーマットの革新、健康志向のライフスタイルに関連するいくつかの要因によって牽引されています。第一に、免疫力、精神的明瞭さ、消化、エネルギーに対する消費者の関心の高まりが、少量で迅速かつ的を絞ったソリューションへの需要を後押ししています。第二に、ソーシャルメディアとウェルネス・インフルエンサーの影響力の高まりが、ファンクショナル・ショットをアスピレーショナルなものにし、トライアルとブランド・スイッチングを後押ししています。第三に、クリーンラベル処方、先進デリバリー・メカニズム、携帯パッケージングにおける製品革新が、大衆への訴求力を高め、使用事例を広げました。第四に、健康上の緊急事態とサプリメント疲労の高まりが、消費者を錠剤や粉末よりも注射のような手軽な代替品へと向かわせています。第五に、オンライン・サブスクリプション・モデルの拡張性とプレミアム価格設定の可能性により、ファンクショナル・ショットは新興企業と既存のウェルネス・ブランド双方にとって利益率の高いビジネスチャンスとなっています。最後に、薬局、フィットネスセンター、空港、コンビニエンスストアなどの小売店での採用が好調で、認知度と衝動買いを後押ししています。

セグメント

製品タイプ（エナジーショット、イミュニティショット、デトックスショット、その他製品タイプ）、流通チャネル（スーパーマーケット／ハイパーマーケット、コンビニエンスストア、オンライン流通チャネル、その他流通チャネル）

調査対象企業の例（全42社）

  • 5-hour Energy（Living Essentials）
  • AriZona Beverages USA
  • B.fresh Foods LLP
  • Beet It Sport（James White Drinks）
  • Dragononi Inc.（Hawaiian OLA）
  • EBOOST
  • For Goodness Shakes Ltd
  • Hardcell LLC
  • Happy Curations Ltd（Unrooted Drinks）
  • HealthShotz Ltd
  • KOR Shots
  • Kudu Energy LLC
  • Kuli Kuli, Inc.
  • Lumen
  • LXR Biotech, LLC
  • Monster Beverage Corporation
  • National Beverage Corp.
  • Nestle S.A.
  • Neuro Brands LLC
  • PepsiCo, Inc.（KeVita）

AI統合

私たちは、有効な専門家コンテンツとAIツールによって、市場情報と競合情報を変革しています。

Global Industry Analystsは、LLMや業界固有のSLMを照会する一般的な規範に従う代わりに、ビデオ記録、ブログ、検索エンジン調査、膨大な量の企業、製品/サービス、市場データなど、世界中の専門家から収集したコンテンツのリポジトリを構築しました。

関税影響係数

Global Industry Analystsは、本社の国、製造拠点、輸出入（完成品とOEM）に基づく企業の競争力の変化を予測しています。この複雑で多面的な市場力学は、売上原価（COGS）の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP36965

Global Functional Shots Market to Reach US$2.4 Billion by 2030

The global market for Functional Shots estimated at US$976.0 Million in the year 2024, is expected to reach US$2.4 Billion by 2030, growing at a CAGR of 15.9% over the analysis period 2024-2030. Energy Shots, one of the segments analyzed in the report, is expected to record a 17.7% CAGR and reach US$1.1 Billion by the end of the analysis period. Growth in the Immunity Shots segment is estimated at 12.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$256.6 Million While China is Forecast to Grow at 14.9% CAGR

The Functional Shots market in the U.S. is estimated at US$256.6 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$364.1 Million by the year 2030 trailing a CAGR of 14.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 14.9% and 13.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 11.5% CAGR.

Global "Functional Shots" Market - Key Trends & Drivers Summarized

Why Are Consumers Opting for Wellness in a Bottle-One Sip at a Time?

Functional shots-small, concentrated beverages packed with vitamins, minerals, adaptogens, probiotics, or herbal extracts-have captured the attention of health-conscious consumers seeking quick, effective wellness solutions. Unlike traditional beverages, functional shots offer targeted health benefits such as immunity boosting, energy, digestion, relaxation, and detoxification in compact, on-the-go formats. The appeal lies in their convenience, quick consumption, and high efficacy, especially for busy professionals, fitness enthusiasts, and travelers. The COVID-19 pandemic further boosted the category, with heightened demand for immunity shots containing ingredients like elderberry, ginger, turmeric, and vitamin C. These products are now widely available through health food stores, supermarkets, gyms, and online retailers. The line between dietary supplements and beverages continues to blur, positioning functional shots as the next frontier in the convergence of convenience, health, and efficacy.

How Are Brands Innovating Formulations and Packaging to Gain Competitive Edge?

Product innovation in functional shots is being driven by advances in formulation science, flavor masking, and sustainable packaging. Formulators are using liposomal delivery systems and nanoencapsulation to increase bioavailability of active ingredients without compromising taste or shelf life. Natural sweeteners, plant-based flavor enhancers, and clean-label ingredients are now prerequisites to meet health-conscious expectations. Many functional shots are now preservative-free, organic, or vegan-certified. From packaging side, single-use PET or glass vials are being replaced with recyclable, biodegradable, and resealable options. Some brands are introducing dual-chamber caps that keep powder ingredients separate until consumption, preserving potency. Cross-category innovation is also evident, with brands blending nootropics, collagen, and adaptogens for multi-functional benefits. Functional coffee shots, electrolyte recovery shots, and prebiotic gut-health shots are expanding consumer options well beyond traditional vitamin blends.

Who Is Driving Demand and How Are Distribution Channels Evolving?

Functional shots are particularly appealing to Gen Z and millennials, who are leading the charge in the demand for clean, natural, and purpose-driven wellness products. These consumers prioritize transparency, convenience, and science-backed claims. Fitness-focused users turn to energy and muscle recovery shots, while working professionals seek stress-relief or cognitive-enhancing variants. Immune-boosting products have also seen uptake among parents, seniors, and travelers. Online platforms, especially DTC websites, wellness marketplaces, and social media-driven campaigns are critical for brand discovery and consumer education. Functional shot subscriptions and bundles are popular among wellness influencers and health-focused apps that recommend daily regimens. Retail is also adapting-store shelves now feature “shot zones” in functional beverage aisles, often near grab-and-go coolers, airports, gyms, and pharmacies, further enhancing visibility and access.

The Growth in the Functional Shots Market Is Driven by Several Factors

The growth in the functional shots market is driven by several factors tied to consumer wellness trends, format innovation, and health-driven lifestyles. First, rising consumer interest in immunity, mental clarity, digestion, and energy is fueling demand for quick, targeted solutions in small doses. Second, the increasing influence of social media and wellness influencers has made functional shots aspirational, pushing trial and brand switching. Third, product innovation in clean-label formulations, advanced delivery mechanisms, and portable packaging has increased mass appeal and broadened use cases. Fourth, health emergencies and rising supplement fatigue are pushing consumers toward easier alternatives like shots over pills or powders. Fifth, the scalability of online subscription models and premium pricing potential have made functional shots a high-margin opportunity for both startups and established wellness brands. Lastly, strong retail adoption across pharmacies, fitness centers, airports, and convenience stores is boosting visibility and impulse-driven purchases.

SCOPE OF STUDY:

The report analyzes the Functional Shots market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Product Type (Energy Shots, Immunity Shots, Detox Shots, Other Product Types); Distribution Channel (Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel, Other Distribution Channels)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

  • 5-hour Energy (Living Essentials)
  • AriZona Beverages USA
  • B.fresh Foods LLP
  • Beet It Sport (James White Drinks)
  • Dragononi Inc. (Hawaiian OLA)
  • EBOOST
  • For Goodness Shakes Ltd
  • Hardcell LLC
  • Happy Curations Ltd (Unrooted Drinks)
  • HealthShotz Ltd
  • KOR Shots
  • Kudu Energy LLC
  • Kuli Kuli, Inc.
  • Lumen
  • LXR Biotech, LLC
  • Monster Beverage Corporation
  • National Beverage Corp.
  • Nestle S.A.
  • Neuro Brands LLC
  • PepsiCo, Inc. (KeVita)

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Tariff Impact on Global Supply Chain Patterns
    • Functional Shots - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Demand for Convenient and Potent Health Supplements Drives Growth in Functional Shots
    • Busy Lifestyles and Wellness-Conscious Consumers Propel Market for On-the-Go Nutrition
    • Rising Interest in Immunity, Energy, and Focus Formulations Strengthens Business Case for Functional Shots
    • Clean Label and Organic Product Preferences Throw Spotlight on Transparent Ingredient Lists
    • Growth in Sports Nutrition and Active Lifestyle Trends Expands Target Demographics
    • Innovation in Botanical and Adaptogenic Blends Accelerates Market Differentiation
    • Functional Beverage Startups Leverage E-Commerce Channels to Drive DTC Shot Sales
    • Regulatory Flexibility Around Functional Claims Encourages Product Launch Activity
    • Social Media Virality and Packaging Innovation Generate Buzz for Functional Shot Brands
    • Crossover Between Supplements and Beverages Spurs Hybrid Product Development
    • Rising Consumer Awareness About Digestive and Gut Health Fuels Probiotic Shot Demand
    • Subscription and Sample Pack Models Sustain Customer Engagement and Brand Loyalty
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Functional Shots Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Functional Shots by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Functional Shots by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 4: World 16-Year Perspective for Functional Shots by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Energy Shots by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Energy Shots by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 7: World 16-Year Perspective for Energy Shots by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Immunity Shots by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Immunity Shots by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 10: World 16-Year Perspective for Immunity Shots by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Detox Shots by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for Detox Shots by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 13: World 16-Year Perspective for Detox Shots by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Other Product Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Other Product Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 16: World 16-Year Perspective for Other Product Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for Supermarkets / Hypermarkets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 18: World Historic Review for Supermarkets / Hypermarkets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 19: World 16-Year Perspective for Supermarkets / Hypermarkets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Convenience Stores by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 21: World Historic Review for Convenience Stores by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 22: World 16-Year Perspective for Convenience Stores by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030
    • TABLE 23: World Recent Past, Current & Future Analysis for Online Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 24: World Historic Review for Online Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 25: World 16-Year Perspective for Online Distribution Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Other Distribution Channels by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 27: World Historic Review for Other Distribution Channels by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 28: World 16-Year Perspective for Other Distribution Channels by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Functional Shots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 29: USA Recent Past, Current & Future Analysis for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 30: USA Historic Review for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 31: USA 16-Year Perspective for Functional Shots by Product Type - Percentage Breakdown of Value Sales for Energy Shots, Immunity Shots, Detox Shots and Other Product Types for the Years 2014, 2025 & 2030
    • TABLE 32: USA Recent Past, Current & Future Analysis for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 33: USA Historic Review for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 34: USA 16-Year Perspective for Functional Shots by Distribution Channel - Percentage Breakdown of Value Sales for Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels for the Years 2014, 2025 & 2030
  • CANADA
    • TABLE 35: Canada Recent Past, Current & Future Analysis for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Canada Historic Review for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 37: Canada 16-Year Perspective for Functional Shots by Product Type - Percentage Breakdown of Value Sales for Energy Shots, Immunity Shots, Detox Shots and Other Product Types for the Years 2014, 2025 & 2030
    • TABLE 38: Canada Recent Past, Current & Future Analysis for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Canada Historic Review for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 40: Canada 16-Year Perspective for Functional Shots by Distribution Channel - Percentage Breakdown of Value Sales for Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels for the Years 2014, 2025 & 2030
  • JAPAN
    • Functional Shots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 41: Japan Recent Past, Current & Future Analysis for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Japan Historic Review for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 43: Japan 16-Year Perspective for Functional Shots by Product Type - Percentage Breakdown of Value Sales for Energy Shots, Immunity Shots, Detox Shots and Other Product Types for the Years 2014, 2025 & 2030
    • TABLE 44: Japan Recent Past, Current & Future Analysis for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Japan Historic Review for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 46: Japan 16-Year Perspective for Functional Shots by Distribution Channel - Percentage Breakdown of Value Sales for Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels for the Years 2014, 2025 & 2030
  • CHINA
    • Functional Shots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 47: China Recent Past, Current & Future Analysis for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 48: China Historic Review for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 49: China 16-Year Perspective for Functional Shots by Product Type - Percentage Breakdown of Value Sales for Energy Shots, Immunity Shots, Detox Shots and Other Product Types for the Years 2014, 2025 & 2030
    • TABLE 50: China Recent Past, Current & Future Analysis for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 51: China Historic Review for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 52: China 16-Year Perspective for Functional Shots by Distribution Channel - Percentage Breakdown of Value Sales for Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels for the Years 2014, 2025 & 2030
  • EUROPE
    • Functional Shots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 53: Europe Recent Past, Current & Future Analysis for Functional Shots by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 54: Europe Historic Review for Functional Shots by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 55: Europe 16-Year Perspective for Functional Shots by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2025 & 2030
    • TABLE 56: Europe Recent Past, Current & Future Analysis for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Europe Historic Review for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 58: Europe 16-Year Perspective for Functional Shots by Product Type - Percentage Breakdown of Value Sales for Energy Shots, Immunity Shots, Detox Shots and Other Product Types for the Years 2014, 2025 & 2030
    • TABLE 59: Europe Recent Past, Current & Future Analysis for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Europe Historic Review for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 61: Europe 16-Year Perspective for Functional Shots by Distribution Channel - Percentage Breakdown of Value Sales for Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels for the Years 2014, 2025 & 2030
  • FRANCE
    • Functional Shots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 62: France Recent Past, Current & Future Analysis for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 63: France Historic Review for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 64: France 16-Year Perspective for Functional Shots by Product Type - Percentage Breakdown of Value Sales for Energy Shots, Immunity Shots, Detox Shots and Other Product Types for the Years 2014, 2025 & 2030
    • TABLE 65: France Recent Past, Current & Future Analysis for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 66: France Historic Review for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 67: France 16-Year Perspective for Functional Shots by Distribution Channel - Percentage Breakdown of Value Sales for Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels for the Years 2014, 2025 & 2030
  • GERMANY
    • Functional Shots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 68: Germany Recent Past, Current & Future Analysis for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Germany Historic Review for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 70: Germany 16-Year Perspective for Functional Shots by Product Type - Percentage Breakdown of Value Sales for Energy Shots, Immunity Shots, Detox Shots and Other Product Types for the Years 2014, 2025 & 2030
    • TABLE 71: Germany Recent Past, Current & Future Analysis for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 72: Germany Historic Review for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 73: Germany 16-Year Perspective for Functional Shots by Distribution Channel - Percentage Breakdown of Value Sales for Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels for the Years 2014, 2025 & 2030
  • ITALY
    • TABLE 74: Italy Recent Past, Current & Future Analysis for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Italy Historic Review for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 76: Italy 16-Year Perspective for Functional Shots by Product Type - Percentage Breakdown of Value Sales for Energy Shots, Immunity Shots, Detox Shots and Other Product Types for the Years 2014, 2025 & 2030
    • TABLE 77: Italy Recent Past, Current & Future Analysis for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Italy Historic Review for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 79: Italy 16-Year Perspective for Functional Shots by Distribution Channel - Percentage Breakdown of Value Sales for Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels for the Years 2014, 2025 & 2030
  • UNITED KINGDOM
    • Functional Shots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 80: UK Recent Past, Current & Future Analysis for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 81: UK Historic Review for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 82: UK 16-Year Perspective for Functional Shots by Product Type - Percentage Breakdown of Value Sales for Energy Shots, Immunity Shots, Detox Shots and Other Product Types for the Years 2014, 2025 & 2030
    • TABLE 83: UK Recent Past, Current & Future Analysis for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 84: UK Historic Review for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 85: UK 16-Year Perspective for Functional Shots by Distribution Channel - Percentage Breakdown of Value Sales for Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels for the Years 2014, 2025 & 2030
  • REST OF EUROPE
    • TABLE 86: Rest of Europe Recent Past, Current & Future Analysis for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Rest of Europe Historic Review for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 88: Rest of Europe 16-Year Perspective for Functional Shots by Product Type - Percentage Breakdown of Value Sales for Energy Shots, Immunity Shots, Detox Shots and Other Product Types for the Years 2014, 2025 & 2030
    • TABLE 89: Rest of Europe Recent Past, Current & Future Analysis for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Rest of Europe Historic Review for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 91: Rest of Europe 16-Year Perspective for Functional Shots by Distribution Channel - Percentage Breakdown of Value Sales for Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels for the Years 2014, 2025 & 2030
  • ASIA-PACIFIC
    • Functional Shots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 92: Asia-Pacific Recent Past, Current & Future Analysis for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Asia-Pacific Historic Review for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 94: Asia-Pacific 16-Year Perspective for Functional Shots by Product Type - Percentage Breakdown of Value Sales for Energy Shots, Immunity Shots, Detox Shots and Other Product Types for the Years 2014, 2025 & 2030
    • TABLE 95: Asia-Pacific Recent Past, Current & Future Analysis for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Asia-Pacific Historic Review for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 97: Asia-Pacific 16-Year Perspective for Functional Shots by Distribution Channel - Percentage Breakdown of Value Sales for Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels for the Years 2014, 2025 & 2030
  • REST OF WORLD
    • TABLE 98: Rest of World Recent Past, Current & Future Analysis for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Rest of World Historic Review for Functional Shots by Product Type - Energy Shots, Immunity Shots, Detox Shots and Other Product Types Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 100: Rest of World 16-Year Perspective for Functional Shots by Product Type - Percentage Breakdown of Value Sales for Energy Shots, Immunity Shots, Detox Shots and Other Product Types for the Years 2014, 2025 & 2030
    • TABLE 101: Rest of World Recent Past, Current & Future Analysis for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 102: Rest of World Historic Review for Functional Shots by Distribution Channel - Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
    • TABLE 103: Rest of World 16-Year Perspective for Functional Shots by Distribution Channel - Percentage Breakdown of Value Sales for Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel and Other Distribution Channels for the Years 2014, 2025 & 2030

IV. COMPETITION