レクリエーション、アウトドア、フィットネス用GPSデバイスの世界市場

レクリエーション、アウトドア、フィットネス用GPSデバイスの世界市場は2030年までに63億米ドルに達する

2024年に31億米ドルと推定されるレクリエーション、アウトドア、フィットネス用GPSデバイスの世界市場は、2024年から2030年にかけてCAGR 12.8%で成長し、2030年には63億米ドルに達すると予測されます。

米国市場は8億4,270万米ドルと推定、中国はCAGR12.2％で成長予測

米国のレクリエーション、アウトドア、フィットネス用GPSデバイス市場は、2024年に8億4,270万米ドルと推定されます。世界第2位の経済大国である中国は、分析期間2024-2030年のCAGRを12.2%として、2030年までに9億7,560万米ドルの市場規模に達すると予測されています。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ11.2%と10.7%と予測されています。欧州では、ドイツがCAGR約9.4%で成長すると予測されています。

世界のレクリエーション、アウトドア、フィットネス用GPSデバイス市場- 主要動向と促進要因のまとめ

アウトドア・レクリエーションの領域は、ギアやガジェットへの先端技術の統合によって大きく変化し、冒険者の体験と安全性の両方を高めています。GPSデバイス、スマートウォッチ、フィットネストラッカーなどのウェアラブルガジェットは、アウトドア活動中のナビゲーションや健康モニタリングに役立つリアルタイムデータを提供します。このようなスマートテクノロジーは、孤立した環境であっても、冒険者たちを常に接続し、情報を提供することで、より人里離れた困難な地形でも安心して探検できるようにします。技術の進歩に伴い、将来的にはさらに洗練された使いやすいデバイスが登場し、アウトドア体験がさらに充実したものになると期待されています。

GPSとナビゲーション・デバイスは、アウトドア愛好家にとって不可欠なツールとなり、不慣れな場所や困難な場所でも自信を持ってナビゲーションを行うことができるようになりました。最新のGPSデバイスは、正確なリアルタイム追跡、プリロードされた地図、ウェイポイントなど、安全で効率的な探索に欠かせない機能を備えています。これらのガジェットは信頼性が高く、直感的に操作できるため、カジュアルなハイカーにも本格的な登山者にも適しています。基本的なナビゲーションを超えて、現代のGPSデバイスは、高度測定、気象アップデート、ジオキャッシング機能などの高度な機能を提供します。過酷な気象条件にも耐えられるように設計されたこれらのデバイスは、登山や森林トレッキングなどのアクティビティに従事する冒険家にとって貴重な存在です。継続的な進歩に伴い、GPSとナビゲーションツールは、継続的に幅広いアウトドア愛好家に応える、より身近で使いやすくなっています。

レクリエーション、アウトドア、フィットネス用GPSデバイスの成長には、いくつかの重要な要因があります。モバイル機器やアプリとの統合により、ユーザーエクスペリエンスと機能性が向上し、データ管理やソーシャルメディアでの共有が容易になります。最新のGPS機器に搭載された高度なデータ分析機能により、ユーザーのトレーニングやレクリエーション活動の最適化に役立つ洞察が得られます。カスタマイズ機能とパーソナライズ機能により、消費者は自分のニーズに合わせてデバイスをカスタマイズできるため、ユーザーの満足度と普及率が向上します。位置情報の共有や達成度トラッキングなどのソーシャル・コネクティビティ機能は、若年層にアピールします。健康志向の高まりにより、フィットネスやアウトドア活動の需要が高まっており、GPSデバイスは健康指標をモニターするツールを提供しています。パフォーマンスやコンディションに関するリアルタイムのフィードバックによるユーザー・エクスペリエンスの向上、技術の進歩によるアクセシビリティの向上と手頃な価格、従来のアウトドア・アクティビティにとどまらない多様なアプリケーションは、すべてこの市場の成長に貢献しています。これらの要因によって、アウトドアやフィットネス活動におけるGPS技術の継続的な拡大と革新が確実なものとなります。

セグメント

セグメント（レクリエーション、アウトドア、フィットネス用GPSデバイス）

調査対象企業の例（全52件）

• Apple Inc.
• Bryton Inc.
• Garmin International Inc.
• HOLUX Technology Inc.
• Lowrance Electronics
• Magellan Navigation Inc.
• Mio Technology Corporation
• MiTAC International Corporation
• Navman Technology NZ Ltd.
• Samsung Electronics Co., Ltd.
• Satmap Systems Ltd.
• TomTom N.V.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

• 市場概要
• 主要企業
• 市場動向と促進要因
• 世界市場の見通し

第3章 市場分析

• 米国
• カナダ
• 日本
• 中国
• 欧州
• フランス
• ドイツ
• イタリア
• 英国
• その他欧州
• アジア太平洋
• その他の地域

第4章 競合

Global Recreational, Outdoor, and Fitness GPS Devices Market to Reach US$6.3 Billion by 2030

The global market for Recreational, Outdoor, and Fitness GPS Devices estimated at US$3.1 Billion in the year 2024, is expected to reach US$6.3 Billion by 2030, growing at a CAGR of 12.8% over the analysis period 2024-2030.

The U.S. Market is Estimated at US$842.7 Million While China is Forecast to Grow at 12.2% CAGR

The Recreational, Outdoor, and Fitness GPS Devices market in the U.S. is estimated at US$842.7 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$975.6 Million by the year 2030 trailing a CAGR of 12.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 11.2% and 10.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.4% CAGR.

Global Recreational, Outdoor, and Fitness GPS Devices Market - Key Trends and Drivers Summarized

The realm of outdoor recreation has been significantly transformed by the integration of advanced technology into gear and gadgets, enhancing both the experience and safety for adventurers. Wearable gadgets such as GPS devices, smartwatches, and fitness trackers provide real-time data that aids in navigation and health monitoring during outdoor activities. These smart technologies keep adventurers connected and informed even in isolated environments, empowering them to explore more remote and challenging terrains with confidence. As technology advances, future innovations are expected to bring even more sophisticated and user-friendly devices, further enhancing the outdoor experience.

GPS and navigation devices have become indispensable tools for outdoor enthusiasts, enabling confident navigation through unfamiliar or challenging landscapes. Modern GPS devices offer accurate real-time tracking, pre-loaded maps, and waypoints, which are crucial for safe and efficient exploration. These gadgets are reliable and intuitive, making them suitable for casual hikers and serious mountaineers alike. Beyond basic navigation, contemporary GPS devices provide advanced functionalities such as altitude measurement, weather updates, and geocaching capabilities. Built to endure extreme weather conditions, these devices are invaluable for adventurers engaging in activities like mountain climbing or forest trekking. With ongoing advancements, GPS and navigation tools are continually becoming more accessible and easier to use, catering to a wide range of outdoor enthusiasts.

Several key factors drive the growth of recreational, outdoor, and fitness GPS devices. Integration with mobile devices and apps enhances user experience and functionality, allowing for easy data management and social media sharing. Advanced data analytics in modern GPS devices provide insights that help users optimize their training and recreational activities. Customization and personalization features allow consumers to tailor devices to their specific needs, driving user satisfaction and adoption. Social connectivity features, such as location sharing and achievement tracking, appeal to younger demographics. The growing trend towards health and wellness has increased the demand for fitness and outdoor activities, with GPS devices providing tools to monitor health metrics. Enhanced user experiences through real-time feedback on performance and conditions, increasing accessibility and affordability due to technological advancements, and the diverse range of applications beyond traditional outdoor activities all contribute to the growth of this market. These factors ensure the continued expansion and innovation of GPS technology in outdoor and fitness activities.

SCOPE OF STUDY:

The report analyzes the Recreational, Outdoor, and Fitness GPS Devices market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Recreational, Outdoor, and Fitness GPS Devices)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 52 Featured) -

• Apple Inc.
• Bryton Inc.
• Garmin International Inc.
• HOLUX Technology Inc.
• Lowrance Electronics
• Magellan Navigation Inc.
• Mio Technology Corporation
• MiTAC International Corporation
• Navman Technology NZ Ltd.
• Samsung Electronics Co., Ltd.
• Satmap Systems Ltd.
• TomTom N.V.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Positioning System (GPS): An Introductory Prelude
  • Recent Market Activity
  • GPS Technology - Expanding Opportunities in Recreation, Outdoor & Fitness Verticals
  • Spectacular Growth on the Cards for Recreational, Outdoor & Fitness GPS Devices
  • Upward Trajectory in the CE Sector Creates Fertile Environment
  • Rising Interest in Sophisticated Lifestyle Gadgets Maintains Growth Momentum
  • Developed Regions Rapidly Evolve as Primary Consumers of GPS Devices
  • Potential Opportunities Prevail in Developing Regions
  • Recreational, Outdoor, and Fitness GPS Devices - Global Key Competitors Percentage Market Share in 2025 (E)
  • Global Economic Update
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Increasing Popularity of Outdoor Activities and Adventure Sports
  • Growth in Consumer Health Consciousness Boosts Demand for Fitness Tracking
  • Advancements in GPS Technology Enhancing Location Accuracy and Reliability
  • Integration of GPS with Fitness and Health Apps for Comprehensive Tracking
  • Rise in Participation in Fitness Challenges and Community Activities
  • Demand for Durable and Weather-resistant Outdoor Devices
  • Expansion of the Wearable Technology Market Influencing GPS Device Features
  • Consumer Demand for Devices with Multi-Sport Capabilities
  • Innovations in Battery Life and Energy Efficiency for Extended Use
  • Future Trends in Augmented Reality for Enhanced Outdoor Exploration
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 2: World Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 3: World 15-Year Perspective for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
  • TABLE 4: World Recreational, Outdoor, and Fitness GPS Devices Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • TABLE 5: USA Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 6: USA Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• CANADA
  • TABLE 7: Canada Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 8: Canada Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• JAPAN
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • TABLE 9: Japan Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 10: Japan Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• CHINA
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • TABLE 11: China Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 12: China Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• EUROPE
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • TABLE 13: Europe Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 14: Europe Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 15: Europe 15-Year Perspective for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
• FRANCE
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • TABLE 16: France Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 17: France Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• GERMANY
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • TABLE 18: Germany Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 19: Germany Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• ITALY
  • TABLE 20: Italy Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 21: Italy Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• UNITED KINGDOM
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • TABLE 22: UK Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 23: UK Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• REST OF EUROPE
  • TABLE 24: Rest of Europe Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 25: Rest of Europe Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• ASIA-PACIFIC
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • TABLE 26: Asia-Pacific Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 27: Asia-Pacific Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• REST OF WORLD
  • TABLE 28: Rest of World Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 29: Rest of World Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR

IV. COMPETITION