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トリプルプレー・サービスの世界市場

Triple Play Services

出版日
ページ情報
英文 308 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
トリプルプレー・サービスの世界市場
出版日: 2025年02月26日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 308 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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  • 概要
  • 目次
概要

トリプルプレー・サービスの世界市場、2030年までに35億サブスクリプションに到達へ

トリプルプレー・サービスの世界市場は、2024年には12億サブスクリプションと推定され、2024年から2030年にかけてのCAGRは18.7%で成長し、2030年には35億サブスクリプションに達すると予測されます。

米国市場は3億4,900万契約、中国はCAGR17.7%で成長すると予測

米国のトリプルプレー・サービス市場は、2024年には3億4,900万契約と推定されます。世界第2位の経済大国である中国は、2030年までに5億2,300万加入の市場規模に達すると予測され、分析期間2024-2030年のCAGRは17.7%です。その他の地域別市場で注目されるのは日本とカナダで、分析期間中のCAGRはそれぞれ16.3%と15.8%と予測されています。欧州では、ドイツがCAGR約13.5%で成長すると予測されています。

世界のトリプルプレー・サービス市場- 主要動向と促進要因のまとめ

トリプルプレー・サービスは、テレビ、電話、インターネットを1つの包括的なパッケージにバンドルした、通信業界における重要な進化です。このサービスモデルは、複数のプラットフォームにまたがるシームレスで効率的なメディア消費に対する消費者の需要の高まりに応えるものです。トリプルプレイの核心は、高速インターネット、テレビ、電話サービスを単一のブロードバンド接続を通じて提供する能力にあり、主にFTTH（Fiber to the Home）またはFTTB（Fiber to the Building）ソリューションを通じて提供されます。この統合は、3つの重要なサービスを組み合わせることで消費者のアクセスを簡素化するだけでなく、ネットワークリソースの利用を最適化し、全体的なユーザー体験を向上させる。これらのバンドルにインターネット・プロトコル・テレビ（IPTV）を導入することで、インターネット・サービス・プロバイダー（ISP）は、一般家庭から商業顧客まで、多様な消費者ベースのニーズに合わせた競争力のある価格と高度な機能を提供できるようになります。

トリプルプレー・サービスの導入により、複数のサービスが1つのプロバイダーに統合され、請求システムの統一やカスタマーサポートの窓口の一本化など、消費者の体験が大幅に合理化されます。このシンプルさは、堅牢なインターネット接続、多様なテレビコンテンツ、信頼性の高い電話サービスを必要とする大世帯にとって特に魅力的であり、トリプルプレイは魅力的な選択肢となります。しかし、これらのサービスの価値は、個々のニーズによって大きく異なります。特にモバイル接続に大きく依存し、従来のテレビや固定電話サービスの利用がほとんどない人にとっては、そのメリットはコストを正当化できないかもしれないです。このようなばらつきは、さまざまな消費者プロファイルに対応するために、サービス内容に柔軟性を持たせる必要性を浮き彫りにしています。さらに、トリプルプレー・サービスは、システム管理者がネットワークの監視、設定、トラブルシューティングを容易に行える高度なネットワーク管理ツールを使って効率的に提供されるため、高いサービス品質と顧客満足度を維持することができます。

通信業界では、従来のトリプルプレイに加え、モバイルサービスを含むクワッドプレイへの移行が進んでいます。この移行は、ストリーミングメディアの消費の増加やスマートデバイスの普及といった幅広い動向を反映し、より統合的でパーソナライズされたサービスオプションに対する消費者の需要によって推進されています。クワッド・プレイ・サービスは、モバイル利用と従来のメディア消費がますます融合している現代のライフスタイルにより合致したパッケージを提供することで、こうした進化するニーズに応えるよう設計されています。トリプルプレーの成長とクアッドプレーへの移行は、ネットワークインフラの技術的進歩、高画質コンテンツに対する需要の高まり、ストリーミングサービスの人気の高まりなど、いくつかの重要な要因によって支えられています。さらに、バンドルサービスに対する消費者の嗜好、スマートホーム技術の普及、デジタルリテラシーの向上が、こうした総合サービスパッケージの普及をさらに後押ししています。リモートワークやオンライン教育が普及するにつれ、信頼性の高い高速インターネット接続の必要性もトリプルプレー・サービスの成長を後押しし、現代の家庭や企業にとって不可欠なものとなっています。

セグメント

セグメント（トリプルプレー・サービス）

調査対象企業の例（全 101件）

  • ADTRAN, Inc.
  • AT&T, Inc.
  • BCE, Inc.
  • Bharat Sanchar Nigam Ltd.
  • Bharti Airtel Ltd.
  • BT GROUP PLC
  • Cable & Wireless Communications Ltd.
  • Cablevision Systems Corporation
  • CenturyLink, Inc.
  • Charter Communications, Inc.
  • Comcast Corporation
  • Cox Communications, Inc.
  • CTS Telecom Inc.
  • Digicel Group
  • DirecTV LLC
  • DISH Network LLC
  • D-Link Systems, Inc.
  • Frontier Communications Corporation
  • Koninklijke KPN N.V.
  • Mahanagar Telephone Nigam Ltd.
  • Orange SA
  • Rogers Communications, Inc.
  • Swisscom AG
  • TalkTalk Telecom Group PLC
  • Telefonica SA
  • Vodafone Group PLC

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP-7364

Global Triple Play Services Market to Reach 3.5 Billion Subscriptions by 2030

The global market for Triple Play Services estimated at 1.2 Billion Subscriptions in the year 2024, is expected to reach 3.5 Billion Subscriptions by 2030, growing at a CAGR of 18.7% over the analysis period 2024-2030.

The U.S. Market is Estimated at 349.0 Million Subscriptions While China is Forecast to Grow at 17.7% CAGR

The Triple Play Services market in the U.S. is estimated at 349.0 Million Subscriptions in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of 523.0 Million Subscriptions by the year 2030 trailing a CAGR of 17.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 16.3% and 15.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.5% CAGR.

Global Triple Play Services Market - Key Trends and Drivers Summarized

Triple Play services represent a significant evolution in the telecommunications industry, bundling television, phone, and internet into one comprehensive package. This service model caters to the increasing consumer demand for seamless and efficient media consumption across multiple platforms. The core of Triple Play lies in its ability to provide high-speed internet, television, and telephone services through a single broadband connection, predominantly delivered via Fiber to the Home (FTTH) or Fiber to the Building (FTTB) solutions. This integration not only simplifies consumer access by combining three essential services but also optimizes the use of network resources, thereby enhancing the overall user experience. The introduction of Internet Protocol Television (IPTV) within these bundles allows Internet Service Providers (ISPs) to offer competitive pricing and advanced features that are tailored to meet the needs of a diverse consumer base, from households to commercial clients.

The implementation of Triple Play services significantly streamlines the consumer experience by consolidating multiple services under one provider, resulting in a unified billing system and a single point of contact for customer support. This simplicity is particularly appealing to large households that require robust internet connectivity, diverse television content, and reliable telephone services, making Triple Play an attractive choice. However, the value of these services can vary greatly depending on individual needs; for some, particularly those who rely heavily on mobile connectivity and have minimal use for traditional TV or landline services, the benefits may not justify the cost. This variability highlights the need for flexibility within service offerings to cater to different consumer profiles. Moreover, Triple Play services are efficiently delivered using advanced network management tools that enable system administrators to monitor, configure, and troubleshoot networks effortlessly, thereby maintaining high service quality and customer satisfaction.

Looking ahead, the telecommunications sector is progressively shifting towards Quad Play services, which include mobile services in addition to the traditional Triple Play bundle. This transition is driven by consumer demand for more integrated and personalized service options, reflecting broader trends like the increasing consumption of streaming media and the proliferation of smart devices. Quad Play services are designed to meet these evolving needs by offering packages that are more aligned with contemporary lifestyles, which increasingly blend mobile usage with traditional media consumption. The growth of Triple Play and the transition to Quad Play are supported by several key factors, including technological advancements in network infrastructure, rising demand for high-definition content, and the growing popularity of streaming services. Additionally, consumer preferences for bundled services, the proliferation of smart home technologies, and increased digital literacy further fuel the adoption of these comprehensive service packages. As remote work and online education become more prevalent, the need for reliable and high-speed internet connections also propels the growth of Triple Play services, making them essential for modern households and businesses.

SCOPE OF STUDY:

The report analyzes the Triple Play Services market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Triple Play Services)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 101 Featured) -

  • ADTRAN, Inc.
  • AT&T, Inc.
  • BCE, Inc.
  • Bharat Sanchar Nigam Ltd.
  • Bharti Airtel Ltd.
  • BT GROUP PLC
  • Cable & Wireless Communications Ltd.
  • Cablevision Systems Corporation
  • CenturyLink, Inc.
  • Charter Communications, Inc.
  • Comcast Corporation
  • Cox Communications, Inc.
  • CTS Telecom Inc.
  • Digicel Group
  • DirecTV LLC
  • DISH Network LLC
  • D-Link Systems, Inc.
  • Frontier Communications Corporation
  • Koninklijke KPN N.V.
  • Mahanagar Telephone Nigam Ltd.
  • Orange SA
  • Rogers Communications, Inc.
  • Swisscom AG
  • TalkTalk Telecom Group PLC
  • Telefonica SA
  • Vodafone Group PLC

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Triple Play Services - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
    • Global Economic Update
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Demand for Bundled Communication Services
    • Growth of High-Speed Internet and Broadband Penetration
    • Advancements in Telecommunication Technologies
    • Rising Adoption of IPTV and VoIP Services
    • Impact of COVID-19 Pandemic on Triple Play Services Market
    • Government Regulations and Standards for Telecommunication Services
    • Expansion of Triple Play Services in Rural and Remote Areas
    • Development of Integrated and Seamless Service Platforms
    • Role of Triple Play Services in Enhancing User Experience and Satisfaction
    • Market Penetration of Triple Play Services in Emerging Economies
    • Influence of Technological Innovations on Service Delivery and Quality
    • Growth of Triple Play Services in Business and Enterprise Applications
    • Challenges Related to Network Infrastructure and Service Reliability
    • Emerging Markets and Growth Opportunities in Developing Regions
    • Future Trends and Innovations in Triple Play Services and Technologies
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Triple Play Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in Thousand Subscriptions for Years 2024 through 2030 and % CAGR
    • TABLE 2: World 6-Year Perspective for Triple Play Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 3: World Triple Play Services Market Analysis of Annual Sales in Thousand Subscriptions for Years 2015 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 4: USA Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • CANADA
    • TABLE 5: Canada Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • JAPAN
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 6: Japan Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • CHINA
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 7: China Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • EUROPE
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 8: Europe Recent Past, Current & Future Analysis for Triple Play Services by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in Thousand Subscriptions for Years 2024 through 2030 and % CAGR
    • TABLE 9: Europe 6-Year Perspective for Triple Play Services by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
  • FRANCE
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 10: France Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • GERMANY
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 11: Germany Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • ITALY
    • TABLE 12: Italy Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • UNITED KINGDOM
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 13: UK Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • REST OF EUROPE
    • TABLE 14: Rest of Europe Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • ASIA-PACIFIC
    • Triple Play Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 15: Asia-Pacific Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR
  • REST OF WORLD
    • TABLE 16: Rest of World Recent Past, Current & Future Analysis for Triple Play Services by Segment - Triple Play Services - Independent Analysis of Annual Sales in Thousand Subscriptions for the Years 2024 through 2030 and % CAGR

IV. COMPETITION