Location of Things（LoT）の世界市場

Location of Things（LoT）の世界市場は2030年までに6,283億米ドルに達する見込み

2024年に1,023億米ドルと推定されるLocation of Things（LoT）の世界市場は、2024年から2030年にかけてCAGR 35.3%で成長し、2030年には6,283億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるマッピング＆ナビゲーションアプリケーションは、CAGR34.2％を記録し、分析期間終了時には2,442億米ドルに達すると予測されます。位置情報ベースの顧客エンゲージメント＆広告プラットフォームアプリケーション分野の成長率は、分析期間のCAGRで34.6％と推定されます。

米国市場は309億米ドル、中国はCAGR 33.9％で成長予測

米国のLocation of Things（LoT）市場は、2024年に309億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに920億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは33.9%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ31.2%と29.9%と予測されています。欧州では、ドイツがCAGR約24.6%で成長すると予測されています。

世界のLocation of Things（LoT）市場- 主要動向と促進要因のまとめ

Location of Things（LoT）はどのように業界間の接続性を高めているのか？

Location of Things（LoT）とは、モノのインターネット（IoT）アプリケーションに位置情報データを統合することであり、デバイスが互いの位置に関連した通信を行う能力を強化するものです。この技術により、企業や消費者は物理的な物体の位置を特定し、動きを追跡し、物流、小売、スマートシティなど様々な分野で極めて重要なコンテキストデータを収集することができます。例えば、ロジスティクスでは、LoTはサプライチェーン全体を通して物品のリアルタイム追跡を容易にし、業務効率を高め、コストを削減します。スマートシティでは、LoT技術が交通渋滞から公共の安全まであらゆるもの管理に役立ち、都市の生活環境を大幅に改善します。

LoT採用の技術的原動力とは？

GPSとRFID技術の急速な進歩は、LoT採用の重要な原動力です。これらの技術は、LoTアプリケーションの効果的な実装に不可欠な、正確で信頼性の高い位置データのバックボーンを提供します。さらに、さまざまなセンサーと高い接続性を備えたスマートフォンやウェアラブル技術の普及により、日常的な消費者向け製品やサービスにおけるLoTアプリケーションの可能性が飛躍的に拡大しました。無線技術の進歩、特に5Gネットワークの展開が進むにつれて、LoTシステムのデータ・トランスミッションの精度と速度が向上し、その結果、LoTシステムの有効性が高まり、使用事例が拡大すると予想されます。

なぜ相互運用性がLocation of Things（LoT）の鍵なのか？

相互運用性は、異なるメーカーやシステムのデバイスがシームレスに通信し、連携して動作することを保証するため、LoT分野で大きな焦点となっています。効果的なLoTアプリケーションには、モバイル・デバイスやセンサーからクラウド・コンピューティング・サービスまで、複数のテクノロジーやプラットフォームの統合が必要です。これらのプラットフォーム間で通信プロトコルとデータ形式を標準化することは、LoTソリューションのスケーラブルな展開にとって極めて重要です。この相互運用性は、開発者が汎用性の高いクロスプラットフォームのアプリケーションを作成できるようにすることでイノベーションを促進するだけでなく、よりまとまりのある包括的なサービスを提供することでユーザーエクスペリエンスを向上させます。

Location of Things（LoT）市場の成長の原動力は？

Location of Things（LoT）市場の成長は、主に資産利用、業務効率、消費者行動をより深く洞察したいという商業ニーズの高まりなど、いくつかの要因によってもたらされます。企業が意思決定の強化における地理空間データの価値を認識し続けるにつれて、LoT技術への需要が高まっています。コネクテッド・デバイスの普及は、データ処理とクラウド・コンピューティングの改善と相まって、この拡大にも拍車をかけています。さらに、公共の安全と都市計画の強化を目的とした政府の取り組みでは、正確で実用的な情報を提供するLoTソリューションへの依存度が高まっています。技術の進歩に伴い、産業、小売、個人の状況におけるLoTの潜在的な用途は急速に拡大しており、将来の技術情勢の重要な要素となっています。

セグメント

アプリケーション（マッピング＆ナビゲーション、位置情報ベースの顧客エンゲージメント＆広告プラットフォーム、位置情報ベースのソーシャルメディア・モニタリング、IoT資産管理、ロケーション・インテリジェンス）

調査対象企業の例（注目の42社）

• Aerial Data Service, Inc.
• Bumble
• Deeyook
• Enav S.P.A.
• Genius WIFI Holdings International Pty Limited
• Hellotracks
• Koninklijke Volker Wessels Stevin nv（VolkerWessels）
• NV5 Holdings, Inc.
• Passive Eye Ltd.
• Phoenix LiDAR Systems

目次

第1章 調査手法

第2章 エグゼクティブサマリー

• 市場概要
• 主要企業
• 市場動向と促進要因
• 世界市場の見通し

第3章 市場分析

• 米国
• カナダ
• 日本
• 中国
• 欧州
• フランス
• ドイツ
• イタリア
• 英国
• その他欧州
• アジア太平洋
• その他の地域

第4章 競合

Global Location of Things Market to Reach US$628.3 Billion by 2030

The global market for Location of Things estimated at US$102.3 Billion in the year 2024, is expected to reach US$628.3 Billion by 2030, growing at a CAGR of 35.3% over the analysis period 2024-2030. Mapping & Navigation Application, one of the segments analyzed in the report, is expected to record a 34.2% CAGR and reach US$244.2 Billion by the end of the analysis period. Growth in the Location-based Customer Engagement & Advertising Platform Application segment is estimated at 34.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$30.9 Billion While China is Forecast to Grow at 33.9% CAGR

The Location of Things market in the U.S. is estimated at US$30.9 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$92.0 Billion by the year 2030 trailing a CAGR of 33.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 31.2% and 29.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 24.6% CAGR.

Global Location of Things Market - Key Trends & Drivers Summarized

How Is the Location of Things Enhancing Connectivity Across Industries?

The Location of Things (LoT) refers to the integration of location-based data into Internet of Things (IoT) applications, enhancing the ability of devices to communicate with each other in context to their position. This technology enables businesses and consumers to locate physical objects, track movement, and gather contextual data which is pivotal in various sectors such as logistics, retail, and smart cities. For example, in logistics, LoT facilitates real-time tracking of goods throughout the supply chain, enhancing operational efficiency and reducing costs. In smart cities, LoT technologies help manage everything from traffic congestion to public safety, significantly improving urban living conditions.

What Are the Technological Drivers for LoT Adoption?

The rapid advancements in GPS and RFID technology are critical drivers behind the adoption of LoT. These technologies provide the backbone for accurate and reliable location data, which is essential for the effective implementation of LoT applications. Additionally, the widespread adoption of smartphones and wearable technology, equipped with various sensors and high connectivity, has dramatically expanded the potential for LoT applications in everyday consumer products and services. As wireless technology continues to advance, particularly with the rollout of 5G networks, the accuracy and speed of data transmission in LoT systems are expected to improve, thereby enhancing their effectiveness and expanding their use cases.

Why Is Interoperability Key in the Location of Things?

Interoperability is a major focus in the LoT space as it ensures that devices from different manufacturers or systems can communicate and work together seamlessly. Effective LoT applications require the integration of multiple technologies and platforms, from mobile devices and sensors to cloud computing services. Standardizing communication protocols and data formats across these platforms is crucial for the scalable deployment of LoT solutions. This interoperability not only promotes innovation by allowing developers to create versatile, cross-platform applications but also enhances the user experience by providing more cohesive and comprehensive services.

What Drives the Growth of the Location of Things Market?

The growth in the Location of Things market is driven by several factors, primarily the increasing commercial need to gain deeper insights into asset utilization, operational efficiency, and consumer behavior. As businesses continue to recognize the value of geo-spatial data in enhancing decision-making, the demand for LoT technologies grows. The proliferation of connected devices, coupled with improvements in data processing and cloud computing, also fuels this expansion. Additionally, government initiatives aimed at enhancing public safety and urban planning increasingly rely on LoT solutions to provide accurate and actionable information. As technology advances, the potential applications of LoT in industrial, retail, and personal contexts are rapidly expanding, making it a critical component of future technological landscapes.

SCOPE OF STUDY:

The report analyzes the Location of Things market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Application (Mapping & Navigation, Location-Based Customer Engagement & Advertising Platform, Location-Based Social Media Monitoring, IoT Asset Management, Location Intelligence)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

• Aerial Data Service, Inc.
• Bumble
• Deeyook
• Enav S.P.A.
• Genius WIFI Holdings International Pty Limited
• Hellotracks
• Koninklijke Volker Wessels Stevin nv (VolkerWessels)
• NV5 Holdings, Inc.
• Passive Eye Ltd.
• Phoenix LiDAR Systems

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Location of Things - Global Key Competitors Percentage Market Share in 2025 (E)
  • Global Economic Update
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Expansion of IoT Networks Spurs Growth in Location of Things Solutions
  • Advances in GPS and Other Location Technologies Propel Accuracy Improvements
  • Consumer Demand for Personalization Drives Adoption in Consumer Electronics
  • Industrial IoT Integration Expands Market Opportunities in Manufacturing
  • Smart Transportation Initiatives Accelerate Demand for Location-based Applications
  • Healthcare Sector Innovations Strengthen Business Case for Patient Monitoring
  • Urban Planning and Development Throw the Spotlight On Geospatial Analytics
  • Cross-Platform Integration Enhances System Interoperability
  • Wearable Technology Adoption Expands Addressable Markets
  • Real-time Asset Tracking Propels Demand in Logistics and Supply Chain
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Recent Past, Current & Future Analysis for Location of Things by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 2: World 6-Year Perspective for Location of Things by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
  • TABLE 3: World Recent Past, Current & Future Analysis for Mapping & Navigation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 4: World 6-Year Perspective for Mapping & Navigation by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 5: World Recent Past, Current & Future Analysis for Location-based Customer Engagement & Advertising Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 6: World 6-Year Perspective for Location-based Customer Engagement & Advertising Platform by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 7: World Recent Past, Current & Future Analysis for Location-based Social Media Monitoring by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 8: World 6-Year Perspective for Location-based Social Media Monitoring by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 9: World Recent Past, Current & Future Analysis for IoT Asset Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 10: World 6-Year Perspective for IoT Asset Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 11: World Recent Past, Current & Future Analysis for Location Intelligence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 12: World 6-Year Perspective for Location Intelligence by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 13: World Location of Things Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • TABLE 14: USA Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 15: USA 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• CANADA
  • TABLE 16: Canada Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 17: Canada 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• JAPAN
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • TABLE 18: Japan Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 19: Japan 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• CHINA
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • TABLE 20: China Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 21: China 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• EUROPE
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • TABLE 22: Europe Recent Past, Current & Future Analysis for Location of Things by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 23: Europe 6-Year Perspective for Location of Things by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
  • TABLE 24: Europe Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 25: Europe 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• FRANCE
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • TABLE 26: France Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 27: France 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• GERMANY
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • TABLE 28: Germany Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 29: Germany 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• ITALY
  • TABLE 30: Italy Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 31: Italy 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• UNITED KINGDOM
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • TABLE 32: UK Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 33: UK 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• REST OF EUROPE
  • TABLE 34: Rest of Europe Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 35: Rest of Europe 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• ASIA-PACIFIC
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • TABLE 36: Asia-Pacific Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 37: Asia-Pacific 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• REST OF WORLD
  • TABLE 38: Rest of World Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 39: Rest of World 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030

IV. COMPETITION