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デマンド・サイド・プラットフォームの世界市場

Demand Side Platforms

出版日
ページ情報
英文 158 Pages
納期
即日から翌営業日
適宜更新あり
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価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
デマンド・サイド・プラットフォームの世界市場
出版日: 2024年10月30日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 158 Pages
納期: 即日から翌営業日
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概要

デマンド・サイド・プラットフォームの世界市場は2030年までに761億米ドルに到達

2023年に164億米ドルと推定されたデマンド・サイド・プラットフォームの世界市場は、2023年から2030年にかけてCAGR 24.5%で成長し、2030年には761億米ドルに達すると予測されます。本レポートで分析したセグメントの一つであるProgrammatic Premium Buyingは、CAGR 25.0%を記録し、分析期間終了時には624億米ドルに達すると予測されます。リアルタイム入札セグメントの成長率は、分析期間中CAGR 22.4%と推定されます。

米国市場は43億米ドル、中国はCAGR32.9%で成長すると予測

米国のデマンド・サイド・プラットフォーム市場は2023年に43億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに227億米ドルの市場規模に達すると予測され、分析期間2023-2030年のCAGRは32.9%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ18.8%と20.7%と予測されています。欧州では、ドイツがCAGR約19.5%で成長すると予測されています。

世界のデマンド・サイド・プラットフォーム（DSP）市場- 主要動向と成長促進要因を探る

デマンド・サイド・プラットフォーム（DSP）がデジタル広告とメディアバイイングを変革する理由とは？

デマンド・サイド・プラットフォーム（DSP）はデジタル広告のエコシステムにおいて不可欠なツールとなり、広告主は膨大なデジタルチャネルにおけるメディアバイイングを効率的に管理、最適化、自動化できるようになりました。しかし、DSPが現代のマーケティング戦略にとって非常に重要である理由は何でしょうか？DSPとは、広告主がウェブサイト、モバイルアプリ、動画プラットフォーム、ソーシャルメディアなど複数のソースにまたがるデジタル広告在庫を、単一のインターフェイスでリアルタイム入札（RTB）により購入できるようにするソフトウェアプラットフォームです。DSPを利用することで、広告主は特定のオーディエンスをターゲットにし、キャンペーンのパフォーマンスを追跡し、データに基づいた洞察に基づいて広告掲載を最適化することができます。このテクノロジーにより、マーケティング担当者はリアルタイムで広告インプレッションを購入し、適切なオーディエンスに適切なタイミングで関連性の高い広告をリーチすることができます。

デジタル広告が手動のプロセスから高度に自動化されたデータ主導の戦略へと進化するにつれ、DSPの需要は急増しています。デジタルチャネルやプラットフォームの急増に伴い、手作業による広告出稿管理はますます複雑化し、リソースを大量に消費するようになっています。DSPは、プログラマティック広告キャンペーンを管理するための一元化されたプラットフォームを提供することでプロセスを合理化し、入札の最適化、主要業績評価指標（KPI）の追跡、メディアバイイングの透明性の向上を容易にします。DSPは、ブランド認知、顧客獲得、リターゲティングのためにプログラマティック広告を活用しようとするデジタルエージェンシー、ブランド、マーケティング担当者によって、業界を問わず広く利用されています。データドリブンマーケティングが普及し続ける中、DSPは最新の広告テクノロジースタックの要となりつつあり、企業はデジタルマーケティングにおいてより高い精度、効率性、規模を実現できるようになっています。

技術の進歩がデマンド・サイド・プラットフォームの能力をどのように高めているのか？

デマンドサイドプラットフォーム市場は、これらのソリューションの効率性、ターゲティング能力、分析力を高める重要な技術的進歩を目の当たりにしてきました。しかし、これらの発展を促す主なイノベーションとは何だろうか？最もインパクトのある進歩の一つは、人工知能（AI）と機械学習（ML）のDSPへの統合です。AIを搭載したDSPは、膨大なデータセットをリアルタイムで分析してパターンを特定し、キャンペーンの結果を予測し、入札戦略を自動的に最適化することができます。機械学習アルゴリズムは、過去の実績や市場動向から継続的に学習するため、DSPはどのインプレッションにいくらで入札すべきか、より多くの情報に基づいた意思決定を行うことができます。例えば、MLモデルは、時間帯、デバイスの種類、ユーザーの行動などの要因に基づいて入札を動的に調整し、最も関連性の高いオーディエンス・セグメントに広告が配信されるようにすることができます。このインテリジェントな最適化により、広告主はキャンペーンのパフォーマンスを向上させ、無駄な広告費を削減し、全体的なROIを高めることができます。

もう一つの重要な革新は、DSP内でファーストパーティデータとオーディエンスセグメンテーションを活用する機能が強化されたことです。サードパーティのクッキーが廃止され、データプライバシー規制が厳しくなるにつれ、広告主はファーストパーティデータを活用してターゲティングやパーソナライゼーションを行うことに重点を移しつつあります。最新のDSPでは、広告主が自社の顧客データ（CRM情報、ウェブサイトのアクティビティ、購入履歴など）をプログラマティック・キャンペーンに統合し、より正確なオーディエンス・セグメントとパーソナライズされた体験を生み出すことができます。このシフトにより、堅牢なデータ管理機能をサポートし、類似モデリングを可能にし、より深いオーディエンスインサイトを提供するDSPへの需要が高まっています。さらに、DSPはコンテクスチュアル・ターゲティングやセンチメント分析などの高度なターゲティング・オプションを提供しており、広告主は消費しているコンテンツやそれに対する感情的な反応に基づいてオーディエンスをターゲティングすることができます。これらのイノベーションにより、デジタル広告の精度と関連性が強化され、DSPはエンゲージメントとコンバージョンを促進する効果的なツールとなっています。

クロスチャネルやオムニチャネル機能の登場も、DSPの機能を一変させました。従来のDSPは主にディスプレイ広告と動画広告に特化していたが、最新のプラットフォームでは、コネクテッドTV（CTV）、オーディオストリーミング、ネイティブ広告、デジタル・アウト・オブ・ホーム（DOOH）など、複数のチャネルにまたがるプログラマティック・バイイングが可能になっています。この統合により、広告主は多様なメディア・フォーマットやデバイスを横断してキャンペーンを総合的に管理・最適化できるようになり、消費者に一貫したまとまりのあるブランド体験を提供できるようになった。単一のDSPプラットフォームで複数のチャネルにまたがるキャンペーンを実施・測定できるため、メディアプランニングが簡素化され、パフォーマンスの統一されたビューが提供されます。このようなクロスチャネル機能は、バイヤージャーニー全体を通じて顧客エンゲージメントとコンバージョンを促進する、洗練されたマルチタッチポイント戦略の実施を目指す広告主にとって、特に価値が高いです。このような技術的進歩がDSPの能力を高め、データ主導のオムニチャネル・マーケティング戦略を大規模に実行するための強力なツールとなっています。

さまざまなセクターでデマンド・サイド・プラットフォームの導入を促進している市場動向とは？

広告主のニーズの進化やデジタル広告の複雑化を反映し、様々な分野でデマンド・サイド・プラットフォームの採用が進んでいます。最も顕著な動向の一つは、プログラマティック広告とリアルタイム入札（RTB）への注目の高まりです。DSPやサプライサイドプラットフォーム（SSP）を通じて広告在庫の売買プロセスを自動化するプログラマティック広告は、その効率性、拡張性、リアルタイムで広告出稿を最適化できる能力から、デジタルメディアのバイイングに好まれる手法となっています。プログラマティック広告の採用は、特定のオーディエンス・セグメントに大規模にリーチし、パーソナライズされた体験を提供し、広告パフォーマンスを最大化する能力によって推進されています。この動向は、小売、自動車、テクノロジーなどの業界で特に顕著であり、企業はDSPを活用してニッチなオーディエンスをターゲットにしたプログラマティック・キャンペーンを実施し、エンゲージメントを高めています。

DSPの導入を促進するもう1つの重要な動向は、データドリブンマーケティングとオーディエンスターゲティングの利用の増加です。企業が顧客エンゲージメントを強化し、より良いキャンペーン成果を達成するためにデータ主導の戦略を優先するにつれ、高度なターゲティングとセグメンテーション機能をサポートするDSPへの需要が高まっています。DSPは、広告主にオーディエンス・ターゲティングのきめ細かなコントロールを提供し、デモグラフィック、興味関心、行動、その他の属性に基づいてカスタム・セグメントを定義することを可能にします。また、ターゲティングにファーストパーティデータを使用する機能は、データプライバシーの変化やサードパーティCookieの減少に対応するため、重要性を増しています。この動向は、強力なデータ管理機能を提供し、データ管理プラットフォーム（DMP）や顧客データプラットフォーム（CDP）と統合し、キャンペーンのパフォーマンスやオーディエンスのインサイトを測定するための高度な分析をサポートするDSPの採用を推進しています。

DSPの採用は、デジタル広告における透明性と説明責任の要求の高まりにも影響されています。広告主は、自社の広告がどこに掲載され、誰に見られ、どのような成果を上げているか、より高い可視性を求めています。ビューアビリティ測定基準、不正検出、ブランド安全管理などの透明性機能を提供するDSPは、メディア費用が効果的に使用され、広告が安全で適切な環境で表示されていることを確認したい広告主にとって、より魅力的になっています。また、プログラマティック・ダイレクトやプライベート・マーケットプレース（PMP）の台頭も、オープン・オークションRTBに比べ、より大きなコントロールと透明性を提供するモデルとして、この動向に貢献しています。透明性への注目は、金融、ヘルスケア、CPG（消費者向けパッケージ商品）など、ブランドの評判や法規制の遵守が重要な業界にとって特に関連性が高いです。透明性と説明責任が広告主の期待を形成し続ける中、強固な透明性機能とレポート機能を提供するDSPの採用が拡大すると予想されます。

世界のデマンド・サイド・プラットフォーム市場の成長を促進する要因は？

世界のデマンド・サイド・プラットフォーム市場の成長は、プログラマティック広告の採用拡大、データと分析技術の進歩、パーソナライズされたターゲティング広告に対する需要の高まりなど、いくつかの要因によって牽引されています。主な成長要因の1つは、デジタルチャネル全体でプログラマティック広告の利用が拡大していることです。広告主がオーディエンスに大規模にリーチし、広告費を最適化しようとする中で、プログラマティック広告はデジタルメディアを購入するための有力な手法となっています。DSPは、膨大な在庫プールへのアクセスを提供し、入札プロセスを自動化することで、広告主がプログラマティック・キャンペーンを効率的に実施することを可能にします。特定の視聴者セグメントをターゲットにし、リアルタイムで入札を最適化し、単一のプラットフォームでパフォーマンスを測定できるため、あらゆる規模の企業でDSPの需要が高まっています。この成長をさらに後押ししているのが、インターネットやモバイルの普及に伴ってデジタル広告が浸透しつつある新興市場で、プログラマティック・バイイングの導入が進んでいることです。

もうひとつの主要な成長要因は、パーソナライゼーションとダイナミックな広告配信が重視されるようになっていることです。消費者が広告を選択するようになるにつれ、広告主はDSPを利用し、パーソナライズされた文脈に即した広告を配信することで、オーディエンスの共感を得ようとしています。DSPは、広告主がダイナミック・クリエイティブ最適化（DCO）を使用して、ユーザーの行動、場所、デバイスの種類などの要因に基づいて広告コンテンツを調整することを可能にします。この機能により、企業はより魅力的でパーソナライズされた広告体験を作り出し、コンバージョンの可能性を高めることができます。パーソナライズされた広告に対する需要の高まりは、eコマース、旅行、エンターテインメントなどの業界で特に顕著であり、企業はターゲットを絞った適切なメッセージングによって消費者の関心を引き、購買決定に影響を与えようとしています。ダイナミックな広告配信とパーソナライゼーションをサポートするDSPの機能は、混雑したデジタル環境の中で差別化を図りたい広告主の間でDSPの採用を促進しています。

また、世界のデマンド・サイド・プラットフォーム市場は、マーケティング戦略におけるデータとアナリティクスの利用拡大からも恩恵を受けています。企業がマーケティング活動を最適化するためにデータ主導のアプローチを採用するにつれ、高度な分析とレポート機能を提供するDSPへのニーズが高まっています。最新のDSPは豊富なデータとインサイトを提供するため、広告主はキャンペーンのパフォーマンスを測定し、クリックスルー率（CTR）やコンバージョン率などの主要指標を追跡し、キャンペーン成果を改善するためにデータに基づいた意思決定を行うことができます。DSPとCRMシステム、CDP、アトリビューション・プラットフォームなどの他のデータおよび分析ツールとの統合は、企業がカスタマージャーニーを追跡・分析し、広告費を最適化し、より高いROIを達成する能力をさらに高めています。データと分析がマーケティングの成功に不可欠になるにつれ、強力な分析機能と統合オプションを提供するDSPへの需要が高まることが予想されます。

プログラマティック技術の継続的な進歩、デジタルメディアバイイングの複雑化、データドリブンでパーソナライズされた広告戦略への注目の高まりにより、世界のデマンド・サイド・プラットフォーム市場は持続的な成長が見込まれています。技術革新、市場の需要、進化する広告戦略のダイナミックな相互作用が市場の将来を形成し、企業にメディアバイイングの最適化、ターゲットオーディエンスとのエンゲージメント、広告活動の透明性と効率性の向上を実現する新たな機会を提供します。企業がデータドリブンなマーケティングとパーソナライズされたエンゲージメントを優先し続ける中、市場情勢は進化するデジタル広告を成功に導くための重要なツールであり続けるでしょう。

調査対象企業の例（全 12社）

  • Adform
  • Amazon.com, Inc.
  • Amobee, Inc.
  • Centro Incorporated
  • Criteo
  • Double Click
  • MediaMath, Inc.
  • Sizmek, Inc.
  • Trade Desk

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • スペイン
  • ロシア
  • その他欧州
  • アジア太平洋
  • オーストラリア
  • インド
  • 韓国
  • その他アジア太平洋地域
  • ラテンアメリカ
  • アルゼンチン
  • ブラジル
  • メキシコ
  • その他ラテンアメリカ
  • 中東
  • イラン
  • イスラエル
  • サウジアラビア
  • アラブ首長国連邦
  • その他中東
  • アフリカ

第4章 競合

目次
Product Code: MCP17017

Global Demand Side Platforms Market to Reach US$76.1 Billion by 2030

The global market for Demand Side Platforms estimated at US$16.4 Billion in the year 2023, is expected to reach US$76.1 Billion by 2030, growing at a CAGR of 24.5% over the analysis period 2023-2030. Programmatic Premium Buying, one of the segments analyzed in the report, is expected to record a 25.0% CAGR and reach US$62.4 Billion by the end of the analysis period. Growth in the Real Time Bidding segment is estimated at 22.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.3 Billion While China is Forecast to Grow at 32.9% CAGR

The Demand Side Platforms market in the U.S. is estimated at US$4.3 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$22.7 Billion by the year 2030 trailing a CAGR of 32.9% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 18.8% and 20.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 19.5% CAGR.

Global Demand Side Platforms (DSP) Market - Key Trends & Growth Drivers Explored

Why Are Demand Side Platforms (DSPs) Transforming Digital Advertising and Media Buying?

Demand Side Platforms (DSPs) have become essential tools in the digital advertising ecosystem, enabling advertisers to efficiently manage, optimize, and automate media buying across a vast array of digital channels. But what exactly makes DSPs so critical for modern marketing strategies? A DSP is a software platform that allows advertisers to purchase digital ad inventory through real-time bidding (RTB) across multiple sources—such as websites, mobile apps, video platforms, and social media—within a single interface. DSPs enable advertisers to target specific audiences, track campaign performance, and optimize ad placements based on data-driven insights. This technology allows marketers to buy advertising impressions in real-time, reaching the right audience at the right time with highly relevant ads, while maximizing return on investment (ROI) and minimizing ad spend inefficiencies.

The demand for DSPs has surged as digital advertising has evolved from manual processes to highly automated and data-driven strategies. With the proliferation of digital channels and platforms, managing ad placements manually has become increasingly complex and resource-intensive. DSPs streamline the process by providing a centralized platform for managing programmatic ad campaigns, making it easier to optimize bids, track key performance indicators (KPIs), and achieve greater transparency in media buying. DSPs are widely used by digital agencies, brands, and marketers across industries seeking to leverage programmatic advertising for brand awareness, customer acquisition, and retargeting efforts. As data-driven marketing continues to gain traction, DSPs are becoming a cornerstone of modern advertising technology stacks, enabling businesses to achieve greater precision, efficiency, and scale in their digital marketing efforts.

How Are Technological Advancements Elevating the Capabilities of Demand Side Platforms?

The demand side platform market has witnessed significant technological advancements that have enhanced the efficiency, targeting capabilities, and analytical power of these solutions. But what are the key innovations driving these developments? One of the most impactful advancements is the integration of artificial intelligence (AI) and machine learning (ML) into DSPs. AI-powered DSPs can analyze vast datasets in real time to identify patterns, predict campaign outcomes, and optimize bidding strategies automatically. Machine learning algorithms continuously learn from past performance and market trends, enabling DSPs to make more informed decisions about which impressions to bid on and at what price. For example, ML models can adjust bids dynamically based on factors such as time of day, device type, or user behavior, ensuring that ads are served to the most relevant audience segments. This intelligent optimization helps advertisers achieve better campaign performance, reduce wasteful ad spend, and increase overall ROI.

Another critical innovation is the enhanced ability to leverage first-party data and audience segmentation within DSPs. As third-party cookies are phased out and data privacy regulations become more stringent, advertisers are shifting their focus to leveraging first-party data for targeting and personalization. Modern DSPs allow advertisers to integrate their own customer data—such as CRM information, website activity, and purchase history—into programmatic campaigns, creating more accurate audience segments and personalized experiences. This shift is driving demand for DSPs that support robust data management capabilities, enable lookalike modeling, and provide deeper audience insights. Additionally, DSPs are offering advanced targeting options, such as contextual targeting and sentiment analysis, which allow advertisers to target audiences based on the content they are consuming or their emotional response to it. These innovations are enhancing the precision and relevance of digital advertising, making DSPs more effective tools for driving engagement and conversions.

The emergence of cross-channel and omnichannel capabilities has also transformed the functionality of DSPs. Traditional DSPs were primarily focused on display and video ads, but modern platforms are now enabling programmatic buying across multiple channels, including connected TV (CTV), audio streaming, native ads, and digital out-of-home (DOOH). This integration allows advertisers to manage and optimize campaigns holistically across diverse media formats and devices, ensuring a consistent and cohesive brand experience for consumers. The ability to execute and measure campaigns across multiple channels within a single DSP platform simplifies media planning and provides a unified view of performance. These cross-channel capabilities are particularly valuable for advertisers looking to implement sophisticated, multi-touchpoint strategies that drive customer engagement and conversion throughout the buyer’s journey. These technological advancements have collectively elevated the capabilities of DSPs, making them powerful tools for executing data-driven, omnichannel marketing strategies at scale.

What Market Trends Are Driving the Adoption of Demand Side Platforms Across Various Sectors?

Several key market trends are shaping the adoption of demand side platforms across various sectors, reflecting the evolving needs of advertisers and the increasing complexity of the digital advertising landscape. One of the most prominent trends is the growing focus on programmatic advertising and real-time bidding (RTB). Programmatic advertising, which automates the process of buying and selling ad inventory through DSPs and supply-side platforms (SSPs), has become the preferred method for digital media buying due to its efficiency, scalability, and ability to optimize ad placements in real-time. The adoption of programmatic advertising is being driven by its ability to reach specific audience segments at scale, deliver personalized experiences, and maximize ad performance. This trend is particularly strong in industries such as retail, automotive, and technology, where businesses are leveraging DSPs to implement programmatic campaigns that target niche audiences and drive higher engagement.

Another key trend driving the adoption of DSPs is the increasing use of data-driven marketing and audience targeting. As businesses prioritize data-driven strategies to enhance customer engagement and achieve better campaign outcomes, the demand for DSPs that support sophisticated targeting and segmentation capabilities is rising. DSPs provide advertisers with granular control over audience targeting, enabling them to define custom segments based on demographics, interests, behavior, and other attributes. The ability to use first-party data for targeting is also gaining importance as businesses navigate the changing landscape of data privacy and the decline of third-party cookies. This trend is driving the adoption of DSPs that offer strong data management capabilities, integrate with data management platforms (DMPs) and customer data platforms (CDPs), and support advanced analytics for measuring campaign performance and audience insights.

The adoption of DSPs is also being influenced by the increasing demand for transparency and accountability in digital advertising. Advertisers are seeking greater visibility into where their ads are placed, who sees them, and how they perform. DSPs that offer transparency features—such as viewability metrics, fraud detection, and brand safety controls—are becoming more attractive to advertisers who want to ensure that their media spend is being used effectively and that their ads are being shown in safe and suitable environments. The rise of programmatic direct and private marketplaces (PMPs) is also contributing to this trend, as these models offer greater control and transparency compared to open auction RTB. The focus on transparency is particularly relevant for industries such as finance, healthcare, and CPG (consumer packaged goods), where brand reputation and regulatory compliance are critical considerations. As transparency and accountability continue to shape advertiser expectations, the adoption of DSPs that offer robust transparency features and reporting capabilities is expected to grow.

What Factors Are Driving the Growth of the Global Demand Side Platforms Market?

The growth in the global demand side platforms market is driven by several factors, including the increasing adoption of programmatic advertising, advancements in data and analytics technology, and the rising demand for personalized and targeted advertising. One of the primary growth drivers is the expanding use of programmatic advertising across digital channels. As advertisers seek to reach audiences at scale and optimize their ad spend, programmatic advertising has become the go-to method for buying digital media. DSPs enable advertisers to execute programmatic campaigns efficiently by providing access to a vast pool of inventory and automating the bidding process. The ability to target specific audience segments, optimize bids in real-time, and measure performance through a single platform is driving demand for DSPs among businesses of all sizes. This growth is further supported by the increasing adoption of programmatic buying in emerging markets, where digital advertising is gaining traction as internet and mobile penetration rise.

Another key growth driver is the rising emphasis on personalization and dynamic ad delivery. As consumers become more selective about the ads they engage with, advertisers are turning to DSPs to deliver personalized and contextually relevant ads that resonate with their audience. DSPs enable advertisers to use dynamic creative optimization (DCO) to tailor ad content based on factors such as user behavior, location, and device type. This capability allows businesses to create a more engaging and personalized ad experience, increasing the likelihood of conversion. The growing demand for personalized advertising is particularly strong in industries such as e-commerce, travel, and entertainment, where businesses seek to capture consumer attention and influence purchase decisions through targeted and relevant messaging. The ability of DSPs to support dynamic ad delivery and personalization is driving their adoption among advertisers looking to differentiate themselves in a crowded digital landscape.

The global demand side platforms market is also benefiting from the increasing use of data and analytics in marketing strategies. As businesses adopt data-driven approaches to optimize their marketing efforts, the need for DSPs that provide advanced analytics and reporting capabilities is growing. Modern DSPs offer a wealth of data and insights, allowing advertisers to measure the performance of their campaigns, track key metrics such as click-through rates (CTR) and conversion rates, and make data-informed decisions to improve campaign outcomes. The integration of DSPs with other data and analytics tools, such as CRM systems, CDPs, and attribution platforms, is further enhancing the ability of businesses to track and analyze customer journeys, optimize ad spend, and achieve a higher ROI. As data and analytics become integral to marketing success, the demand for DSPs that offer strong analytical capabilities and integration options is expected to rise.

With ongoing advancements in programmatic technology, the growing complexity of digital media buying, and the increasing focus on data-driven and personalized advertising strategies, the global demand side platforms market is poised for sustained growth. The dynamic interplay of technological innovation, market demand, and evolving advertising strategies is set to shape the future of the market, offering businesses new opportunities to optimize their media buying, engage with target audiences, and achieve greater transparency and efficiency in theiradvertising efforts. As companies continue to prioritize data-driven marketing and personalized engagement, demand side platforms will remain a critical tool for driving success in the evolving digital advertising landscape.

Select Competitors (Total 12 Featured) -

  • Adform
  • Amazon.com, Inc.
  • Amobee, Inc.
  • Centro Incorporated
  • Criteo
  • Double Click
  • MediaMath, Inc.
  • Sizmek, Inc.
  • Trade Desk

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Demand Side Platforms - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increased Adoption of DSPs in Digital Marketing and Media Buying Expands Addressable Market
    • Surge in Demand for DSPs in Video and Display Advertising Fuels Market Growth
    • Growing Focus on Enabling Cross-Channel and Omnichannel Advertising Campaigns Strengthens Business Case
    • Rising Adoption of DSPs in E-Commerce and Retail for Personalized Ad Delivery Sets the Stage for Market Growth
    • Surge in Use of DSPs for Data-Driven Audience Targeting and Segmentation Expands Market Opportunities
    • Technological Innovations in DSPs for Contextual and Native Advertising Propel Market Growth
    • Growing Demand for DSPs in CTV (Connected TV) and OTT Advertising Strengthens Business Case
    • Growing Use of DSPs in Travel and Hospitality for Dynamic and Seasonal Advertising Strengthens Business Case
    • Rising Adoption of DSPs in Media and Entertainment for Content Monetization Sets the Stage for Market Growth
    • Technological Innovations in DSPs for Audio and Podcast Advertising Propel Market Growth
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Demand Side Platforms Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Demand Side Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Demand Side Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 4: World 16-Year Perspective for Demand Side Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Programmatic Premium Buying by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Programmatic Premium Buying by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 7: World 16-Year Perspective for Programmatic Premium Buying by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Real Time Bidding by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Real Time Bidding by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 10: World 16-Year Perspective for Real Time Bidding by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Demand Side Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 13: USA 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 16: Canada 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • JAPAN
    • Demand Side Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: Japan 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • CHINA
    • Demand Side Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: China 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • EUROPE
    • Demand Side Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Demand Side Platforms by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Demand Side Platforms by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: Europe 16-Year Perspective for Demand Side Platforms by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • FRANCE
    • Demand Side Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: France 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • GERMANY
    • Demand Side Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: Germany 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Italy 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Demand Side Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: UK 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • SPAIN
    • TABLE 41: Spain Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: Spain Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: Spain 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • RUSSIA
    • TABLE 44: Russia Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Russia Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Russia 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 47: Rest of Europe Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Rest of Europe Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Rest of Europe 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Demand Side Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 50: Asia-Pacific Recent Past, Current & Future Analysis for Demand Side Platforms by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 51: Asia-Pacific Historic Review for Demand Side Platforms by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 52: Asia-Pacific 16-Year Perspective for Demand Side Platforms by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2024 & 2030
    • TABLE 53: Asia-Pacific Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 54: Asia-Pacific Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 55: Asia-Pacific 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • AUSTRALIA
    • Demand Side Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
    • TABLE 56: Australia Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Australia Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 58: Australia 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • INDIA
    • Demand Side Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
    • TABLE 59: India Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 60: India Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 61: India 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • SOUTH KOREA
    • TABLE 62: South Korea Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 63: South Korea Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 64: South Korea 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 65: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 66: Rest of Asia-Pacific Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 67: Rest of Asia-Pacific 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • LATIN AMERICA
    • Demand Side Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
    • TABLE 68: Latin America Recent Past, Current & Future Analysis for Demand Side Platforms by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 69: Latin America Historic Review for Demand Side Platforms by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 70: Latin America 16-Year Perspective for Demand Side Platforms by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2024 & 2030
    • TABLE 71: Latin America Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 72: Latin America Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 73: Latin America 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • ARGENTINA
    • TABLE 74: Argentina Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Argentina Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 76: Argentina 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • BRAZIL
    • TABLE 77: Brazil Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 78: Brazil Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 79: Brazil 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • MEXICO
    • TABLE 80: Mexico Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Mexico Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 82: Mexico 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • REST OF LATIN AMERICA
    • TABLE 83: Rest of Latin America Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 84: Rest of Latin America Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 85: Rest of Latin America 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • MIDDLE EAST
    • Demand Side Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
    • TABLE 86: Middle East Recent Past, Current & Future Analysis for Demand Side Platforms by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 87: Middle East Historic Review for Demand Side Platforms by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 88: Middle East 16-Year Perspective for Demand Side Platforms by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2024 & 2030
    • TABLE 89: Middle East Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 90: Middle East Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 91: Middle East 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • IRAN
    • TABLE 92: Iran Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Iran Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 94: Iran 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • ISRAEL
    • TABLE 95: Israel Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 96: Israel Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 97: Israel 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • SAUDI ARABIA
    • TABLE 98: Saudi Arabia Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Saudi Arabia Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 100: Saudi Arabia 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 101: UAE Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 102: UAE Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 103: UAE 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • REST OF MIDDLE EAST
    • TABLE 104: Rest of Middle East Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 105: Rest of Middle East Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 106: Rest of Middle East 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030
  • AFRICA
    • Demand Side Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
    • TABLE 107: Africa Recent Past, Current & Future Analysis for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 108: Africa Historic Review for Demand Side Platforms by Type - Programmatic Premium Buying and Real Time Bidding Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 109: Africa 16-Year Perspective for Demand Side Platforms by Type - Percentage Breakdown of Value Sales for Programmatic Premium Buying and Real Time Bidding for the Years 2014, 2024 & 2030

IV. COMPETITION