ピアノの世界市場

ピアノの世界市場は2030年までに32億米ドルに到達

2023年に27億米ドルと推定されるピアノの世界市場は、2023年から2030年にかけてCAGR 2.4%で成長し、2030年には32億米ドルに達すると予測されます。本レポートで分析しているセグメントの1つである音響ピアノは、CAGR 2.7％を記録し、分析期間終了時には22億米ドルに達すると予測されています。デジタルピアノ分野の成長率は、分析期間中CAGR 1.8%と推定されます。

米国市場は7億2,590万米ドルと推定、中国はCAGR 2.1％で成長予測

米国のピアノ市場は、2023年に7億2,590万米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに4億9,890万米ドルの市場規模に達すると予測され、分析期間2023-2030年のCAGRは2.1%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ2.4%と1.8%と予測されています。欧州では、ドイツがCAGR 2.1%で成長すると予測されています。

世界のピアノ市場- 主要動向と促進要因のまとめ

ピアノは、音楽の歴史において最も重要かつ多用途な楽器のひとつです。鍵盤楽器の真髄であるピアノは、鍵盤を押すとハンマーが弦を叩くアクション機構が働き、音が出る。クラシックの名曲から現代のヒット曲まで、さまざまなジャンルで不可欠な存在となっています。市場の成長は、主に可処分所得の増加と、音楽教育やレジャー活動への関心の高まりによってもたらされます。世界中の経済諸国が発展を続ける中、より多くの個人や家庭が、個人的な楽しみのための楽器として、また音楽の才能を育てるための道具として、ピアノに投資する余裕が生まれています。さらに、音楽や芸術を含む全人的教育が重視されるようになったことで、親が子供をピアノ・レッスンに通わせるようになっています。この動向は特に新興市場で顕著で、音楽教育は豊かな教養を育むために不可欠な要素であると評価する文化的変化が見られます。

ピアノ業界における技術の進歩や革新も、重要な促進要因です。デジタルピアノや、伝統的なアコースティック要素と最新のデジタル機能を組み合わせたハイブリッドモデルの市場開拓は、市場の魅力を広げています。主な動向には、デジタル音質の向上、アコースティックとデジタルの要素を組み合わせたハイブリッドピアノの開発、演奏性と快適性を向上させる人間工学に基づいたデザインなどがあります。これらのイノベーションは、高音質と携帯性を求めるプロ・ミュージシャンから、手頃な価格でメンテナンスが簡単なオプションを求める初心者まで、幅広い嗜好とニーズに対応しています。特にデジタルピアノは、音量調節、様々なサウンドオプション、他のデジタル機器との接続性などの利点を備えており、現代のユーザーにとって魅力的な選択肢となっています。このような技術の進化は、消費者の裾野を広げるだけでなく、全体的なユーザー体験を向上させています。

さらに、オンライン小売とデジタル・マーケティングの台頭は、ピアノのマーケティングと販売方法を変革し、市場の成長に寄与しています。eコマース・プラットフォームは、従来の実店舗よりも幅広い種類のピアノを、多くの場合競争力のある価格で消費者に提供します。さらに、オンラインチュートリアルやバーチャルピアノレッスンによって、ピアノ学習がより身近なものとなり、より多くの人々がピアノを始めるきっかけとなっています。ソーシャルメディアやデジタル広告もまた、潜在顧客にリーチし、ピアノ演奏の利点を広める上で重要な役割を果たしています。これらのデジタルチャネルは、オンライン調査やソーシャルメディアの影響力をもとに購買を決定する傾向が強い若年層を取り込むのに特に効果的です。

調査対象企業の例（全54件）

• Baldwin Piano
• C. Bechstein Pianofortefabrik AG
• Casio Computer Co. Ltd.
• Fazioli Pianoforti s.p.a.
• Grotrian Piano Company GmbH
• Guangzhou Pearl River Piano Group, Ltd.
• Julius Bluthner Pianofortefabrik GmbH
• Kawai Musical Instruments Mfg. Co., Ltd.
• Korg Inc.
• Mason and Hamlin Piano Company
• Petrof Spol s.r.o.
• Roland Corporation
• Samick Musical Instruments Co. Ltd.
• Schulze Pollmann
• Walter Piano Company, Inc.
• Yamaha Corporation
• Young Chang Co. Ltd.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

• 市場概要
• 主要企業
• 市場動向と促進要因
• 世界市場の見通し

第3章 市場分析

• 米国
• カナダ
• 日本
• 中国
• 欧州
• フランス
• ドイツ
• イタリア
• 英国
• その他欧州
• アジア太平洋
• 世界のその他の地域

第4章 競合

Global Pianos Market to Reach US$3.2 Billion by 2030

The global market for Pianos estimated at US$2.7 Billion in the year 2023, is expected to reach US$3.2 Billion by 2030, growing at a CAGR of 2.4% over the analysis period 2023-2030. Acoustic Pianos, one of the segments analyzed in the report, is expected to record a 2.7% CAGR and reach US$2.2 Billion by the end of the analysis period. Growth in the Digital Pianos segment is estimated at 1.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$725.9 Million While China is Forecast to Grow at 2.1% CAGR

The Pianos market in the U.S. is estimated at US$725.9 Million in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$498.9 Million by the year 2030 trailing a CAGR of 2.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.4% and 1.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.1% CAGR.

Global Pianos Market - Key Trends and Drivers Summarized

The piano stands as one of the most significant and versatile instruments in music history. The quintessential keyboard instrument, produces sound when its keys are depressed, engaging an action mechanism that causes hammers to strike strings. It has been integral across various genres, from classical masterpieces to contemporary hits. Growth in the market is driven primarily by rising disposable incomes and a growing interest in musical education and leisure activities. As economies around the world continue to develop, more individuals and families can afford to invest in pianos, both as instruments for personal enjoyment and as tools for fostering musical talent. Additionally, the increasing emphasis on holistic education, which includes music and arts, is encouraging parents to enroll their children in piano lessons. This trend is particularly prominent in emerging markets where there is a cultural shift towards valuing music education as an essential component of a well-rounded upbringing.

Technological advancements and innovation within the piano industry are also significant growth drivers. The development of digital pianos and hybrid models that combine traditional acoustic elements with modern digital features has broadened the market appeal.  Key trends include the enhancement of digital sound quality, the development of hybrid pianos that combine acoustic and digital elements, and ergonomic designs that improve playability and comfort. These innovations cater to a wide range of preferences and needs, from professional musicians seeking high-quality sound and portability to beginners looking for affordable and easy-to-maintain options. Digital pianos, in particular, offer advantages such as volume control, various sound options, and connectivity to other digital devices, making them an attractive choice for contemporary users. This technological evolution is not only expanding the consumer base but also enhancing the overall user experience.

Moreover, the rise of online retail and digital marketing has transformed the way pianos are marketed and sold, contributing to market growth. E-commerce platforms provide consumers with access to a wider variety of pianos than traditional brick-and-mortar stores, often at competitive prices. Additionally, online tutorials and virtual piano lessons have made learning more accessible, encouraging more people to take up the instrument. Social media and digital advertising also play a crucial role in reaching potential customers and promoting the benefits of piano playing. These digital channels are particularly effective in engaging younger demographics, who are more inclined to make purchasing decisions based on online research and social media influence.

Select Competitors (Total 54 Featured) -

• Baldwin Piano
• C. Bechstein Pianofortefabrik AG
• Casio Computer Co. Ltd.
• Fazioli Pianoforti s.p.a.
• Grotrian Piano Company GmbH
• Guangzhou Pearl River Piano Group, Ltd.
• Julius Bluthner Pianofortefabrik GmbH
• Kawai Musical Instruments Mfg. Co., Ltd.
• Korg Inc.
• Mason and Hamlin Piano Company
• Petrof Spol s.r.o.
• Roland Corporation
• Samick Musical Instruments Co. Ltd.
• Schulze Pollmann
• Walter Piano Company, Inc.
• Yamaha Corporation
• Young Chang Co. Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • Pianos - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Increasing Popularity of Digital and Hybrid Pianos
  • Growth of Online Music Education and E-Learning Platforms
  • Rising Demand for Portable and Compact Pianos
  • Influence of Music Streaming and Digital Platforms on Piano Market
  • Development of Advanced Piano Technologies and Innovations
  • Expansion of Piano Applications in Live Performances and Events
  • Consumer Preferences for High-Quality and Customizable Pianos
  • Market Penetration of Luxury and Premium Piano Brands
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Recent Past, Current & Future Analysis for Pianos by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 2: World Historic Review for Pianos by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 3: World 16-Year Perspective for Pianos by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
  • TABLE 4: World Recent Past, Current & Future Analysis for Acoustic by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 5: World Historic Review for Acoustic by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 6: World 16-Year Perspective for Acoustic by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
  • TABLE 7: World Recent Past, Current & Future Analysis for Digital by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 8: World Historic Review for Digital by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 9: World 16-Year Perspective for Digital by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
  • TABLE 10: World Pianos Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • TABLE 11: USA Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 12: USA Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 13: USA 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
• CANADA
  • TABLE 14: Canada Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 15: Canada Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 16: Canada 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
• JAPAN
  • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
  • TABLE 17: Japan Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 18: Japan Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 19: Japan 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
• CHINA
  • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • TABLE 20: China Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 21: China Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 22: China 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
• EUROPE
  • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • TABLE 23: Europe Recent Past, Current & Future Analysis for Pianos by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 24: Europe Historic Review for Pianos by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 25: Europe 16-Year Perspective for Pianos by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
  • TABLE 26: Europe Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 27: Europe Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 28: Europe 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
• FRANCE
  • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
  • TABLE 29: France Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 30: France Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 31: France 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
• GERMANY
  • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • TABLE 32: Germany Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 33: Germany Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 34: Germany 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
• ITALY
  • TABLE 35: Italy Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 36: Italy Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 37: Italy 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
• UNITED KINGDOM
  • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • TABLE 38: UK Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 39: UK Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 40: UK 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
• REST OF EUROPE
  • TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 42: Rest of Europe Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 43: Rest of Europe 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
• ASIA-PACIFIC
  • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 45: Asia-Pacific Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 46: Asia-Pacific 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
• REST OF WORLD
  • TABLE 47: Rest of World Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 48: Rest of World Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • TABLE 49: Rest of World 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030

IV. COMPETITION