ウェアラブル・フィットネス・テクノロジーの世界市場

ウェアラブル・フィットネス・テクノロジーの世界市場は2030年までに326億米ドルに到達

2023年に135億米ドルと推定されるウェアラブル・フィットネス・テクノロジーの世界市場は、分析期間2023-2030年にCAGR 13.4%で成長し、2030年には326億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるスマートウォッチは、CAGR 15.0％を記録し、分析期間終了までに110億米ドルに達すると予測されます。リストバンドセグメントの成長率は、分析期間でCAGR 14.5％と推定されます。

米国市場は36億米ドル、中国はCAGR 12.2％で成長すると予測

米国のウェアラブル・フィットネス・テクノロジー市場は2023年に36億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに49億米ドルの市場規模に達すると予測され、分析期間2023-2030年のCAGRは12.2%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ12.4%と11.1%と予測されています。欧州では、ドイツがCAGR約9.2%で成長すると予測されています。

世界のウェアラブル・フィットネス・テクノロジー市場- 主な促進要因と動向のまとめ

ウェアラブル・フィットネス・テクノロジーとは、心拍数、歩数、消費カロリー、睡眠パターンなど、フィットネス関連の指標を監視・追跡する、身体に装着するように設計された電子機器のことを指します。フィットネストラッカー、スマートウォッチ、スマートウェアを含むこれらのデバイスは、センサーとソフトウェアを統合し、ユーザーの健康とフィットネスの目標管理に役立つリアルタイムのデータと洞察を提供します。モバイルアプリやオンラインプラットフォームと同期することで、ユーザーの身体活動や全体的な健康状態を包括的に把握できるようになることも多いです。

主な促進要因のひとつは、消費者の健康とフィットネスに対する意識が高まり、注目が集まっていることです。人々の健康意識が高まるにつれ、体調をモニターし、改善するためのツールに対する需要が高まっています。ウェアラブル・フィットネス・デバイスは、フィットネスの進捗に関する実用的な洞察と個別化されたフィードバックをユーザーに提供することで、この需要に応えています。センサー技術とデータ解析の進歩により、これらの機器の精度と機能性が大幅に向上し、より多くの人々にとって魅力的なものとなっています。心拍数のモニタリング、GPS追跡、睡眠分析などの機能がコンパクトで使いやすいデバイスに統合されたことが、市場の成長をさらに後押ししています。

ウェアラブル技術は、基本的な活動モニタリングにとどまらず、その機能を大幅に拡大しています。ウェアラブル端末は、バイタルサインを監視し、健康異常を検出する機能を搭載するようになっており、消費者向けフィットネスガジェットと医療機器の境界線が曖昧になっています。最近のウェアラブル端末は、心拍数、睡眠パターン、ストレスレベルなど、さまざまな生理的指標を追跡できるようになっています。この変化により、ウェアラブルは健康とウェルネスのための貴重なツールとなり、ユーザーに体調に関する詳細な洞察を提供しています。先進的なセンサーとアルゴリズムにより、これらのデバイスはパーソナライズされたフィードバックと推奨を提供することができ、より健康的なライフスタイルを促進する上でその有用性を高めています。バイタルサインやその他の健康指標を継続的にモニターできることから、予防ヘルスケアにおけるウェアラブルの重要性が高まっています。もう一つの重要な動向は、パーソナライズされた適応型フィットネス体験の台頭です。人工知能（AI）と機械学習（ML）を活用することで、ウェアラブル端末は、個々のユーザーデータに基づいてカスタマイズされたワークアウトプラン、栄養アドバイス、健康推奨を提供できるようになった。このレベルのパーソナライゼーションは、ユーザーのエンゲージメントと満足度を高める。また、ウェアラブル・フィットネス・テクノロジーのデザインや美観も重視されるようになっています。メーカー各社は、ワークアウトからプロフェッショナルな環境まで、様々な場面で着用できるスタイリッシュで汎用性が高く、快適なデバイスを作ることに注力しています。ファッション性の高いデザインを求めるこの動向は、ウェアラブルの魅力を広げ、機能的な利点を超えた魅力的なアクセサリーにするのに役立っています。こうした動向が進化を続ける中、ウェアラブル・フィットネス・テクノロジー市場は、イノベーションと、より広範な健康・ウェルネスエコシステムとの統合の深化によって、持続的な成長を遂げる態勢が整っています。

調査対象企業の例（全33件）

• Adidas AG
• Apple Inc.
• Fitbit Inc.
• Garmin Ltd.
• Jawbone Inc.
• LG Electronics Inc.
• Nike Inc.
• Pebble Technology Corp.
• Qualcomm Inc.
• Samsung Electronics Co. Ltd.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

• 市場概要
• 主要企業
• 市場動向と促進要因
• 世界市場の見通し

第3章 市場分析

• 米国
• カナダ
• 日本
• 中国
• 欧州
• フランス
• ドイツ
• イタリア
• 英国
• その他欧州
• アジア太平洋
• 世界のその他の地域

第4章 競合

Global Wearable Fitness Technology Market to Reach US$32.6 Billion by 2030

The global market for Wearable Fitness Technology estimated at US$13.5 Billion in the year 2023, is expected to reach US$32.6 Billion by 2030, growing at a CAGR of 13.4% over the analysis period 2023-2030. Smartwatches, one of the segments analyzed in the report, is expected to record a 15.0% CAGR and reach US$11.0 Billion by the end of the analysis period. Growth in the Wristbands segment is estimated at 14.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.6 Billion While China is Forecast to Grow at 12.2% CAGR

The Wearable Fitness Technology market in the U.S. is estimated at US$3.6 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$4.9 Billion by the year 2030 trailing a CAGR of 12.2% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.4% and 11.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.2% CAGR.

Global Wearable Fitness Technology Market - Key Drivers and Trends Summarized

Wearable fitness technology refers to electronic devices designed to be worn on the body, which monitor and track fitness-related metrics such as heart rate, steps taken, calories burned, sleep patterns, and more. These devices, including fitness trackers, smartwatches, and smart clothing, integrate sensors and software to provide real-time data and insights that help users manage their health and fitness goals. They often sync with mobile apps and online platforms to offer a comprehensive view of the user’s physical activity and overall well-being.

One of the primary drivers is the increasing consumer awareness and focus on health and fitness. As people become more health-conscious, there is a growing demand for tools that help monitor and improve their physical condition. Wearable fitness devices cater to this demand by providing users with actionable insights and personalized feedback on their fitness progress. Advancements in sensor technology and data analytics have significantly enhanced the accuracy and functionality of these devices, making them more appealing to a broader audience. The integration of features such as heart rate monitoring, GPS tracking, and sleep analysis into compact, user-friendly devices has further propelled market growth.

Wearable technology has significantly expanded its capabilities beyond basic activity monitoring. Wearable devices are increasingly equipped with features that can monitor vital signs and detect health anomalies, blurring the lines between consumer fitness gadgets and medical devices. Modern wearables now track a range of physiological metrics, including heart rate, sleep patterns, and stress levels. This shift has made wearables invaluable tools for health and wellness, providing users with detailed insights into their physical condition. Advanced sensors and algorithms enable these devices to offer personalized feedback and recommendations, enhancing their utility in promoting healthier lifestyles. The ability to continuously monitor vital signs and other health indicators underscores the growing importance of wearables in preventive healthcare. Another significant trend is the rise of personalized and adaptive fitness experiences. Leveraging artificial intelligence (AI) and machine learning (ML), wearable devices can now offer customized workout plans, nutrition advice, and health recommendations based on individual user data. This level of personalization enhances user engagement and satisfaction. There is also a growing emphasis on the design and aesthetics of wearable fitness technology. Manufacturers are focusing on creating stylish, versatile, and comfortable devices that can be worn in various settings, from workouts to professional environments. This trend towards fashion-forward designs helps broaden the appeal of wearables, making them a desirable accessory beyond their functional benefits. As these trends continue to evolve, the wearable fitness technology market is poised for sustained growth, driven by innovation and a deepening integration with the broader health and wellness ecosystem.

Select Competitors (Total 33 Featured) -

• Adidas AG
• Apple Inc.
• Fitbit Inc.
• Garmin Ltd.
• Jawbone Inc.
• LG Electronics Inc.
• Nike Inc.
• Pebble Technology Corp.
• Qualcomm Inc.
• Samsung Electronics Co. Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • Wearable Fitness Technology - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Rising Health and Wellness Awareness Drives Adoption of Wearable Fitness Technology
  • Advances in Sensor Technology Propel Growth in Wearable Fitness Devices Market
  • Growing Focus on Personalized Health Monitoring Expands Addressable Market Opportunities
  • Integration with Mobile Health Apps Strengthens Business Case for Wearable Fitness Technology
  • Increasing Adoption of Smartwatches Generates Demand for Fitness Tracking Features
  • Advances in Battery Life and Power Management Enhance Demand for Wearable Fitness Devices
  • Increasing Focus on Data Accuracy and Analytics Strengthens Business Case for Advanced Devices
  • Advances in Waterproof and Sweatproof Technologies Propel Growth in Wearable Fitness Market
  • Technological Innovations in Real-Time Monitoring and Feedback Propel Market Expansion
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Recent Past, Current & Future Analysis for Wearable Fitness Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 2: World 7-Year Perspective for Wearable Fitness Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
  • TABLE 3: World Recent Past, Current & Future Analysis for Smartwatches by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 4: World 7-Year Perspective for Smartwatches by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 5: World Recent Past, Current & Future Analysis for Wristbands by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 6: World 7-Year Perspective for Wristbands by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 7: World Recent Past, Current & Future Analysis for Smartshoes by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 8: World 7-Year Perspective for Smartshoes by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 9: World Recent Past, Current & Future Analysis for Smart Shirts / Jackets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 10: World 7-Year Perspective for Smart Shirts / Jackets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 11: World Recent Past, Current & Future Analysis for Headbands / Smartcaps by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 12: World 7-Year Perspective for Headbands / Smartcaps by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 13: World Recent Past, Current & Future Analysis for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 14: World 7-Year Perspective for Other Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 15: World Wearable Fitness Technology Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Wearable Fitness Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • TABLE 16: USA Recent Past, Current & Future Analysis for Wearable Fitness Technology by Type - Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 17: USA 7-Year Perspective for Wearable Fitness Technology by Type - Percentage Breakdown of Value Sales for Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types for the Years 2024 & 2030
• CANADA
  • TABLE 18: Canada Recent Past, Current & Future Analysis for Wearable Fitness Technology by Type - Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 19: Canada 7-Year Perspective for Wearable Fitness Technology by Type - Percentage Breakdown of Value Sales for Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types for the Years 2024 & 2030
• JAPAN
  • Wearable Fitness Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
  • TABLE 20: Japan Recent Past, Current & Future Analysis for Wearable Fitness Technology by Type - Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 21: Japan 7-Year Perspective for Wearable Fitness Technology by Type - Percentage Breakdown of Value Sales for Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types for the Years 2024 & 2030
• CHINA
  • Wearable Fitness Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • TABLE 22: China Recent Past, Current & Future Analysis for Wearable Fitness Technology by Type - Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 23: China 7-Year Perspective for Wearable Fitness Technology by Type - Percentage Breakdown of Value Sales for Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types for the Years 2024 & 2030
• EUROPE
  • Wearable Fitness Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • TABLE 24: Europe Recent Past, Current & Future Analysis for Wearable Fitness Technology by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 25: Europe 7-Year Perspective for Wearable Fitness Technology by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
  • TABLE 26: Europe Recent Past, Current & Future Analysis for Wearable Fitness Technology by Type - Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 27: Europe 7-Year Perspective for Wearable Fitness Technology by Type - Percentage Breakdown of Value Sales for Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types for the Years 2024 & 2030
• FRANCE
  • Wearable Fitness Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
  • TABLE 28: France Recent Past, Current & Future Analysis for Wearable Fitness Technology by Type - Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 29: France 7-Year Perspective for Wearable Fitness Technology by Type - Percentage Breakdown of Value Sales for Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types for the Years 2024 & 2030
• GERMANY
  • Wearable Fitness Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • TABLE 30: Germany Recent Past, Current & Future Analysis for Wearable Fitness Technology by Type - Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 31: Germany 7-Year Perspective for Wearable Fitness Technology by Type - Percentage Breakdown of Value Sales for Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types for the Years 2024 & 2030
• ITALY
  • TABLE 32: Italy Recent Past, Current & Future Analysis for Wearable Fitness Technology by Type - Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 33: Italy 7-Year Perspective for Wearable Fitness Technology by Type - Percentage Breakdown of Value Sales for Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types for the Years 2024 & 2030
• UNITED KINGDOM
  • Wearable Fitness Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • TABLE 34: UK Recent Past, Current & Future Analysis for Wearable Fitness Technology by Type - Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 35: UK 7-Year Perspective for Wearable Fitness Technology by Type - Percentage Breakdown of Value Sales for Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types for the Years 2024 & 2030
• REST OF EUROPE
  • TABLE 36: Rest of Europe Recent Past, Current & Future Analysis for Wearable Fitness Technology by Type - Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 37: Rest of Europe 7-Year Perspective for Wearable Fitness Technology by Type - Percentage Breakdown of Value Sales for Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types for the Years 2024 & 2030
• ASIA-PACIFIC
  • Wearable Fitness Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • TABLE 38: Asia-Pacific Recent Past, Current & Future Analysis for Wearable Fitness Technology by Type - Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 39: Asia-Pacific 7-Year Perspective for Wearable Fitness Technology by Type - Percentage Breakdown of Value Sales for Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types for the Years 2024 & 2030
• REST OF WORLD
  • TABLE 40: Rest of World Recent Past, Current & Future Analysis for Wearable Fitness Technology by Type - Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 41: Rest of World 7-Year Perspective for Wearable Fitness Technology by Type - Percentage Breakdown of Value Sales for Smartwatches, Wristbands, Smartshoes, Smart Shirts / Jackets, Headbands / Smartcaps and Other Types for the Years 2024 & 2030

IV. COMPETITION